What you need to know in advertising today
"Some content platforms are not properly monitoring and categorizing the content on their sites," wrote Karen Walker, Cisco's chief marketing officer, the author of the post published Wednesday.
Walker also mentioned challenges with Facebook, but took aim directly at YouTube in an unusually direct message criticizing the world's most popular video site, which is owned by Google.Shortly after Business Insider contacted YouTube about the matter on Thursday, the post disappeared from the Cisco website. A new version of the post appeared hours later that made no mention of YouTube and the plan to stop advertising on the site.
To read more about how Cisco's unusual post, click here.
In other news:
Snapchat has started rolling back its redesign, as research shows how wildly unpopular it was with millennials. Snapchat has begun rolling back its controversial redesign, as new research shows how wildly unpopular the new look was with millennials.
Brands are still finding their ads running next to ISIS videos - though this time not on YouTube. After marketers discovered that their ads were appearing next to objectionable content last year, a new crop of brands are running into the same problem on Vivendi-owned Dailymotion.
Facebook wipes out all of its losses following the Cambridge Analytica data scandal. Shares hit an intraday high of $185.99 Thursday, just above their closing price of $185.09 on the last trading day before news of the scandal broke.McDonald's 'cheap coffee' could be stealing customers from Starbucks when it needs them most. According to a note from Bernstein analysts. The fast-food chain seems to be winning over customers in the afternoon with "more food options and cheap coffee."
Klout, the $200 million website that measured how important you are on social media with one number, is shutting down. Klout, a startup that measured how important you are on social media and was bought for $200 million in 2014, is shutting down by the end of the month.