What you need to know in advertising today

Twitter is recruiting publishers to help it move deeper into programmatic advertising and challenge the duopoly.

The company has set up a cryptic landing page asking publishers to sign up for a pilot ad program called Twitter Timeline Ads.

Similar to advertising programs like Google's Display Network and Facebook Audience Network, Twitter wants to serve ads using automated software outside of its flagship website and app within ad units on various publishers' websites.

To read more about Twitter's pilot program to help publishers make more money, click here.

In other news:

"The kind of TV that we're doing is working": JPMorgan Chase is moving ad dollars back to TV despite declining viewership. In an interview with Business Insider CEO Henry Blodget, Lemkau said that JPMorgan Chase had retreated from an all-in digital marketing strategy.

Facebook CEO Mark Zuckerberg is due for a grilling in Brussels on Tuesday over the Cambridge Analytica scandal and issues such as fake news and European privacy regulation. Zuckerberg is expected to apologise for the platform's role in mishandling user data.

Barack and Michelle Obama have signed an agreement with Netflix to produce scripted shows and documentaries. The couple has created a production company, "Higher Ground Productions," to create content for the streaming service.

YouTube TV is the kind of cable-killing TV experience Apple promised us but failed to deliver, analysts say. Not only is YouTube TV cheaper than cable TV, the service is also better, according to the analysts.

Even US companies are impacted by GDPR - here's what to do if you're not ready for May 25. Box's VP of compliance Crispen Maung tells us that it's better to have an outline of a plan for GDPR than no plan at all.

Subway is running an ad campaign about "feta fetish," and it is freaking everyone out. In recent weeks, some customers in Canada have spotted a series of bizarre Subway ads.