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And according to industry experts, we can expect to see similar ad-tech deals in the coming months - although it will be hard to top the size of AppNexus. After a few quiet years of ad-tech acquisitions and rough markets for public companies, expect more acquisitions.
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In other news:
"Small but growing": GE's CMO Linda Boff reveals why it's finally embracing programmatic advertising tactics after years of shunning them. While it's not buying through programmatic ad exchanges yet, GE has started to experiment with different ways of targeting and using first-party data.
Inside the investor revolt that's trying to take down Mark Zuckerberg. Business Insider has spoken with six prominent shareholders who said there was an unprecedented level of unrest among Facebook's backers following a series of scandals.
Tim Cook continues to hold Facebook's feet to the flames, arguing that hoarding data does "significant harm." Cook said at a Fortune event that Apple "felt strongly about privacy when no one cared."
Facebook hosted a meeting at its HQ with the FBI and other big tech companies, including Apple, Google, and Twitter. The New York Times described a tense atmosphere in which the tech companies repeatedly pressed federal officials for information, but with no luck.
Speaking of Facebook, Instagram would be worth $100 billion if it were a standalone company. An analysis by Bloomberg Intelligence found the picture sharing platform is worth 100 times what Facebook bought it for in 2012.
Hearst Magazines President David Carey is stepping down from his role at the end of the year. Carey will serve as chairman through 2019.
Check out Business Insider's annual list of The 25 most innovative CMOs in the world in 2018.
