What you need to know in advertising today

As Amazon's advertising ambitions continue to swell, the company is revamping its advertising business to consolidate multiple advertising products.

Amazon is renaming its advertising division Amazon Advertising, which will combine all of its e-commerce, search, display, programmatic, video and measurement offerings into one place.

But some agencies say that there is still a lot of confusion about how ads are bought as well as how they work with multiple divisions, and that the changes don't fully address those challenges.

Click here to read more about Amazon's ad restructure.

Speaking of Amazon, the company's timid move into ad-supported video has little chance of shaking up the market - at least for now.

In other news:

'Few companies can afford to anger that many consumers and survive': Branding experts say Nike may have gotten exactly what it wanted with its controversial new Colin Kaepernick ad. Nike's latest "Just Do It" ad featuring former NFL quarterback Colin Kaepernick has prompted huge backlash, but ultimately, it's still a win for the brand, say marketing experts.

Related: In an interview with The Daily Caller about the ad, President Donald Trump said that Nike pays "a lot of rent."

Instagram is coming after Amazon with plans to launch a standalone shopping app. According to a report from The Verge, the app would allow people to buy products directly from retailers they follow on Instagram.

The FCC boss who repealed net neutrality says Google, Facebook and Twitter might need "transparency obligations." Ajit Pai, the chairman of the Federal Communications Commission, called Tuesday for the big tech companies to be more transparent about how they run their services.

Facebook is in the hot seat over its use of consumer data - so it's looking for a high powered legal expert to make sure that it doesn't make any more big mistakes. Facebook posted a job for a "marketing counsel" to advise on the company's marketing practices.

ComScore has tapped 360i's Sarah Hofstetter as president, reports the Wall Street Journal. Hofstetter will be responsible for the company's commercial strategy, including marketing and sales, as well as the movies reporting and analytics group that measures box office sales.