WhatsApp has a new radio campaign to counter fake news in India
- In an attempt to combat
fake newsbeing spread via radio campaignin India.
- The campaign, currently being broadcast in
Hindi, is a 30-second clip explaining how users can verify whether or not a message is fraudulent.
- WhatsApp also has plans of broadcasting the add in regional languages via government-run radio channels in the coming weeks.
Broadcasting in Hindi, the 30-second educational campaign ends with the statement, ‘ Mil kar mitaayein afwaahon ka bazaar’ (Let’s come together to eradicate the rumour mills). It informs users about how to check the authenticity of messages before forwarding them to other users and calling people to action.
The radio broadcast is the next phase of the public awareness campaign that the messaging platform initiated with full-page advertisements in major Indian newspapers back in July.
And, the ad isn’t specific to one city. The radio campaign will be airing across all 46 channels under
WhatsApp vs India
WhatsApp hasn’t had the best run in India this year with the string of lynchings that were a result of people using the platform to spread
While the Indian government re-iterates time and again that the task shouldn’t be all that difficult to accomplish, the messaging service is stringent in its resolve that such a solution will impair the privacy of its users.
That being said, they’re both on the same page when it comes to setting up a local office in the country with a local team that can be held accountable when things go wrong. This isn’t only for addressing misinformation, but also for the payments feature that WhatsApp has been beta testing in India.