WhatsApp partners with Niti Aayog to promote women entrepreneurs in India
Under this partnership, WhatsApp, in collaboration with Niti Aayog, will announce an annual calendar of events aimed at capacity building of the women entrepreneurs and evolve specific programmes aimed at addressing challenges being faced by women entrepreneurs.
WhatsApp said it will also provide support amounting to $100,000 for the winners of Niti Aayog's Women Transforming India (WTI) Awards 2019.
"It's our honour to partner with NITI Aayog to help support the future women business leaders of India," said Will Cathcart, Global Head of WhatsApp, at a small business event here.
"Small businesses are the backbone of a strong economy and I am proud of the role WhatsApp can play in helping build the next generation of India's women entrepreneurs," Cathcart said.
The WTI Awards, which NITI Aayog organises in partnership with the
"India has one of the most vibrant startup ecosystems, and the next big disruptions will be driven by women-led enterprises, with digital medium being the biggest enabler," said
"This partnership with WhatsApp underlines our mutual commitment to support the aspirations of women entrepreneurs in India," he added.
Entrepreneurs contribute significantly to the growing digital economy in India, though women make up less than 14 per cent of the total 58.5 million entrepreneurs in India due to various challenges including access to digital tools, and limited funding options.
Partnerships between private companies and public sector help accelerate digital inclusion and give much needed access to funding so more women can achieve their business potential.