When you visit a web page, there's a better-than-even chance Google knows about it
Google and Facebook dominate digital advertising, so it's no surprise they're also the leading companies in tracking what you do online.Ghostery, a company that makes a web browser add-on that allows users to see who is keeping tabs as they go from site to site, recently confirmed it.
Ghostery conducted a study to see which companies do the most tracking, looking at online activity from numerous countries around the world. As we can see in this chart from Statista, Google easily took the prize for tracking activity, with Facebook a distant second.
Tracking allows such companies to serve up personalized ads; they're why you might see a shoe ad days or months after shopping for shoes online. But they also allow those companies to create detailed profiles of us - often times without us realizing it or wanting them to do so.
Mike Nudelman/Business Insider
Get the latest Google stock price here.
- I quit McKinsey after 1.5 years. I was making over $200k but my mental health was shattered.
- Some Tesla factory workers realized they were laid off when security scanned their badges and sent them back on shuttles, sources say
- I tutor the children of some of Dubai's richest people. One of them paid me $3,000 to do his homework.
- Why are so many elite coaches moving to Western countries?
- Global GDP to face a 19% decline by 2050 due to climate change, study projects
- 5 things to keep in mind before taking a personal loan
- Markets face heavy fluctuations; settle lower taking downtrend to 4th day
- Move over Bollywood, audio shows are starting to enter the coveted ‘100 Crores Club’