Why private companies are now asking customers for their Aadhaar number

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After the Modi government has almost made Aadhaar mandatory in many transactions, companies like Amazon and Paytm are also asking customers to upload their 12-digit unique identity number if they want to avail their services. If a customer is unable to share a government certified identification proof, Amazon will continue to process the request based on other details shared by the customer. In case a customer does not have an Aadhaar card, a PAN Card or a passport proof would also suffice.

Contrary to this, Zoomcar has made Aadhaar mandatory. Without this identity proof, users in north India and Vijayawada won't be able to book a vehicle. The company, founded in 2013, operates in 15 cities. It started insisting on Aadhaar in June and will extend it to users across the country in a month.

"Aadhaar has the best API integration, the latest documents are getting connected with bank accounts. If you have an Aadhaar card, you have the KYC (know your customer) sorted," said a Zoomcar spokesperson.

Currently, Aadhaar is mandatory for consumers to get government subsidies, operate a bank account, and get a phone connection. People are required to link their Aadhaar number to existing bank accounts by the end of the year.
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