Why Snapchat Is The Best Marketing Tool You Can Use Right Now
Vaynerchuk is a video blogger and entrepreneur who has amassed more than 1 million Twitter followers. He also runs a company that works with personal and consumer brands called Vayner Media.
He believes Snapchat is the best because it's an ephemeral, one-to-one experience which yields high engagement.
Reaching a smaller engaged audience is more important for personal brands than a massive disengaged audience, says Vaynerchuk. LinkedIn's Isabelle Roughal caught the conversation.
"Before you tell a story, you have to have somebody's attention," Vaynerchuk told the audience at LeWeb. "It's the most valuable marketing tool for my personal brand right now...It's not how many followers you have, it's how many care. It's not width, it's depth. It's not how many impressions you get, it's how much attention you get."
- Saudi Arabia wants China to help fund its struggling $500 billion Neom megaproject. Investors may not be too excited.
- I spent $2,000 for 7 nights in a 179-square-foot room on one of the world's largest cruise ships. Take a look inside my cabin.
- One of the world's only 5-star airlines seems to be considering asking business-class passengers to bring their own cutlery
- Experts warn of rising temperatures in Bengaluru as Phase 2 of Lok Sabha elections draws near
- Axis Bank posts net profit of ₹7,129 cr in March quarter
- 7 Best tourist places to visit in Rishikesh in 2024
- From underdog to Bill Gates-sponsored superfood: Have millets finally managed to make a comeback?
- 7 Things to do on your next trip to Rishikesh