​ World Cup 2019 has managed to break the undivided Indian family across various screens

Indian cricket fans celebrate the dismissal of New Zealand batsmen as they watch the ICC Cricket World Cup semi-final match between India and New Zealand on a screen at restaurant, in Kolkata.Photo/Swapan Mahapatra) (
  • This year’s World Cup has divided families, as members chose their own platforms to watch what they want.
  • The TV viewership remained unaffected this June.
Gone are the days when the entire family, sometimes with neighbours, would gather around the TV to watch a cricket match. Surprisingly, this year’s World Cup has divided families, as members chose their own platforms to watch what they want.

But, the TV viewership remained unaffected this June, in spite of the fact that many people took to streaming service Hotstar to view it online, as per a JM Financials report. That means, in a family a person continued to watch a Hindi daily soap while another watched the World Cup simultaneously, on a different platform.

In the month of June, Zee TV regained the numero uno position in the paid Hindi GECs. Zee TV’s market share increased 3% on a monthly basis to 28.5%. It surpassed Star Plus with a 28.0% relative viewership. Separately, the combined viewership share of mainline GECs increased by 2% led by Zee TV.

Sun TV also witnessed an increase in its viewership for the second month in a row though by an almost flat 0.5% growth, the report said.

Yet, streaming services made a killing this World Cup, especially Star’s own streaming service.

Hotstar has informed that on the day of India Versus Pakistan world cup match, the OTT platform recorded a daily active user base of 100mn and peak concurrent live viewers of 15.6mn, the highest for an international cricket fixture across formats, the report said.

During the semifinals between India and New Zealand, Hotstar saw its viewers increase by millions by the minute. As the match became nail biting, in 43 minutes, Hotstar’s live viewership spiked from 14.8 million to 25.3 million. However, its viewership also crashed after M S Dhoni was bowled out, along with India’s hope of a win.
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