Yahoo CMO may be on the way out in a big shake up, a report says

Yahoo CMO Kathy Savitt may be on the way out in a big shakeup of its media unit, according to Recode.

Savitt was one of Yahoo CEO Marissa Mayer's first big hires when she took over in 2012. Savitt was the founder of e-commerce rewards company Lockerz and has also had big roles at American Eagle Outfitters and Amazon.

According to the Recode report, which cites anonymous sources inside and outside of the company, Savitt's tenure at Yahoo has been attracted increasing scrutiny inside the company. And it comes amid some broader changes in Yahoo's top ranks.

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