Yahoo's activist investor is making a bid to remove the company's entire board

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Marissa Mayer

AP Photo/Lionel Cironneau

Marissa Mayer, CEO of Yahoo, attends the Cannes Lions 2014, 61st International Advertising Festival in Cannes, southern France, Tuesday, June 17, 2014.

Starboard Value, an activist investor in Yahoo, confirmed on Thursday it is launching a proxy war to dump the company's entire board, Reuters first reported.

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In the letter, which you can read in full below, Starboard said: "We have been extremely disappointed with Yahoo's dismal financial performance, poor management execution, egregious compensation and hiring practices, and general lack of accountability and oversight by the Board. We believe the Board clearly lacks the leadership, objectivity, and perspective needed to make decisions that are in the best interests of shareholders."

Starboard wants to replace Yahoo's current board with these nine nominees:

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  • Bridget L. Baker - a director at telecommunications company General Communication and the former president of TV networks distribution for NBCUniversal.
  • Tor R. Braham - a director at at NetApp, Viavi Solutions, and Sigma Designs. He was previously the global head of technology mergers and acquisitions at Deutsche Bank.
  • Brad W. Buss - a director at Tesla Motors, CafePress.com, and Advance Auto Parts. He is the former CFO of technology companies SolarCity and Cypress Semiconductor.
  • W. Lance Conn - chairman of the compensation and benefits committee at Charter Communications. Prior to that he was president of Microsoft cofounder Paul Allen's investment firm Vulcan Capital.
  • Dale L. Fuller - chairman of the supervisory board of AVG Technologies, director of Quantum Corporation, and chairman of tech startup MobiSocial. He's the former CEO of moka5 Inc and the former CEO and president of McAfee.
  • Eddy W. Hartenstein - the former CEO of the Tribune Company, former chairman and CEO of DirecTV, and former publisher and CEO of the Los Angeles Times Media Group. He currently serves as director at SanDisk, Sirius XM Holdings, Broadcom Ltd, and Rovi.
  • Richard S. Hill - currently the director of Arrow Electronics, Cabot Microelectronics, and Autodesk. He was previously the chairman of Tessera Technologies.
  • Debra A. Janssen - COO of Bankers Trust. She was the former CEO of CDS Globa, a division of Hearst Corporation.
  • Jeffrey C. Smith - managing member, CEO, and chief investment officer of Starboard Value.

Starboard, which has been calling for changes to Yahoo's management since 2014, currently owns 1.7% of Yahoo's outstanding shares, representing $570 million in value.

Yahoo was not immediately available to comment.

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The company, which is currently assessing strategic options for its future including the sale of the core internet business, only just elected two new members to its board earlier this month - former Morgan Stanley investment banker Catherine Friedman and former CFO at chip maker Broadcom, Eric Brandt. Multiple reports suggested the director were added without consulting Starboard.

Marissa Mayer, the CEO of Yahoo, appears intent on fighting the proxy battle.

In an interview with PBS' Charlie Rose earlier this month, when asked whetehr she thought she would be running Yahoo a year from now, Mayer said: "I would love to be running Yahoo! We have a three-year strategic plan."

That plan includes the expansion of Yahoo's video and mobile ad business. Mayer has also reportedly caused a rift within Yahoo's board for pitching her own "package deal" that possibly involves a plan that would let her remain in the CEO role.

The full letter from Starboard Value LP to Yahoo:

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March 24, 2016

Dear Fellow Shareholders,

Starboard Value LP, together with its affiliates ("Starboard"), currently has an ownership interest in approximately 1.7% of the outstanding shares of Yahoo! Inc. ("Yahoo" or the "Company"), representing an investment of approximately $570 million and making us one of the Company's largest shareholders.

Starboard Value is an investment management firm with a long and successful track record of investing in underperforming companies and then driving changes that result in significant value creation.

We believe that Yahoo is deeply undervalued and opportunities exist within the control of management and the Board of Directors (the "Board") to unlock significant value for the benefit of all shareholders. Unfortunately, as we have outlined in previous letters, we have been extremely disappointed with Yahoo's dismal financial performance, poor management execution, egregious compensation and hiring practices, and general lack of accountability and oversight by the Board. We believe the Board clearly lacks the leadership, objectivity, and perspective needed to make decisions that are in the best interests of shareholders.

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To that end, we will be delivering to Yahoo today a formal nomination notice of our intention to seek the election of nine highly qualified director nominees at the 2016 Annual Meeting. These nominees have been carefully vetted and selected following a several-month long process that included the evaluation of over 100 qualified potential candidates. As described in detail later in this letter, this group of individuals, collectively, has an extremely impressive and diverse set of skills spanning finance, operations, industry knowledge, mergers and acquisitions expertise, board governance and oversight, as well as decades of experience serving on well-performing public company boards. Importantly, this group of nominees, if elected, is prepared to serve the shareholders of Yahoo and ensure that the interests of all shareholders are of paramount importance.

It is unfortunate that this action is necessary. As you know from reading our prior letters, we have been attempting to work with Yahoo for the past 18 months. Over this time frame, we have repeatedly requested an opportunity to work with the Company, including offers to join the Board and work constructively with the current directors. At every step of the way, management and the Board have pushed us away.

The management team and Board of Yahoo have repeatedly failed shareholders. Time and again, operating results have been decidedly negative and materially worse than management's guidance and external expectations. In fact, even after management publicly stated that EBITDA had troughed in the third quarter of 2014 and would grow going forward, EBITDA actually fell 47% year-over-year[1]. This atrocious performance is even more appalling when you consider the billions of dollars spent in recent years on what has proven to be wasteful acquisitions and research and development expenditures. As an example, Yahoo has spent over $2.3 billion on acquisitions since 2012 and has already written down $1.2 billion relating to those acquisitions[2]. Looking beyond the operating results, Yahoo has failed in many other respects, including abysmal pay-for-performance, significant conflicts of interest, and egregious hiring and governance practices.

Yet now, the same management team and Board that has failed shareholders for years wants shareholders to entrust them with one of the most crucial decisions yet to be made - the outcome of the strategic review process for the core Search and Display advertising businesses (the "Core Business") and the eventual fate of Yahoo's minority equity interests in Alibaba and Yahoo Japan. These are highly complex issues with many potential options, some of which will likely involve serious conflicts of interest for management and certain Board members. We have offered repeatedly to provide additional bandwidth and capability on the Board, while also providing shareholders with increased confidence in the independence of the Board's deliberations and the integrity of the process. We believe this is crucial not only to reach the appropriate conclusion, but also to ensure that potential buyers believe the Board will take their interest seriously and impartially. Thus far, all of our offers have been rebuffed.

There are good reasons for shareholders to be highly concerned about the current strategic review process. Despite what appears to be strong interest from large strategic and financial buyers, as referenced in the media, nearly two months have gone by since Yahoo officially publicly announced its intention to pursue strategic alternatives for the Core Business, and it seems little progress has been made.

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"Bidders are uneasy over what was described as an uncharacteristically long document, three to four times longer than usual, without inclusion of private financial information. 'Yahoo's asking for restrictions without offering information,' said a sector banker. 'An NDA is a two-way promise. The buyer agrees not to talk, and the seller agrees to disclose private information.' However in this case according to the banker, 'There's no quid pro quo' for Yahoo bidders."

- CTFN, March 17, 2016

As referenced in the quote above, Yahoo is only now beginning to engage with prospective bidders on NDAs and appears to be demanding onerous and off-market terms. Further, it has been well-reported that Verizon, normally a conservative company, has utilized every public appearance to state its interest in Yahoo's Core Business. Yet, as recently as March 9th, Verizon representatives stated that they have not actually received any information from Yahoo with which to consider a bid.

"…So there has been no discussions at all… And look, what I have said in - what Lowell has said, is it's interesting. But…until we get under the hood and really see what's there, there's really nothing to talk about at this point. So, we'll have - we'll let the process flow and when the process is announced and there's a due diligence room, we'll take a look and then we'll decide what we need to do…"

- Francis Shammo (CFO of Verizon, Deutsche Bank Media, Internet, and Telecom Conference, March 8, 2016)

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These issues should be troubling to shareholders, and also cast doubts for prospective buyers of the Core Business as to whether the process is genuine and whether they should commit the time and resources to evaluating a bid and making a proposal. This is why we believe it is critical to elect a new Board that would provide much-needed credibility to a process that has been publicly criticized repeatedly for being too slow, fraught with conflicts of interest, and very difficult for highly qualified and motivated strategic and financial buyers to access much needed diligence information.

Given that the strategic review process is underway and the 2016 Annual Meeting will not take place until late June, we were hopeful that we could reach a mutually agreeable resolution with Yahoo that would allow us to get involved sooner to ensure a good outcome for all Yahoo shareholders. We remain open to continuing those discussions with Yahoo.

We believe our continued involvement is crucial to ensure a full and fair sale process and to put the best possible Board in place in the event a transaction for the Core Business is not achieved in the near-term. We cannot envision a scenario where the shareholders of Yahoo would entrust the current management team and Board with executing a standalone turnaround plan given the years of failed attempts under the current leadership.

We are confident that you will find the team of professionals we are nominating to be incredibly well-qualified to serve as directors of Yahoo. We have provided detailed biographies of each of our nominees below. Over the coming weeks and months, we intend to share our detailed views on Yahoo and look forward to engaging with you as we approach the 2016 Annual Meeting.

Biographies of Starboard's Nominees (in alphabetical order):

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Bridget L. Baker

Ms. Baker was NBCUniversal's first President of TV Networks Distribution and oversaw the company's multi-billion dollar subscription revenue business from 2006 to 2012.
Previously, Ms. Baker spent 15 years at NBCUniversal in roles of increasing responsibility and revenue oversight, innovating and executing on distribution strategies that helped build one of the nation's largest and most highly rated content portfolios.
Ms. Baker currently serves as a director of General Communication, Inc., a diversified communications provider and Alaska's largest telecommunications company, where she serves on the Nominating and Governance Committee.
Ms. Baker's expertise negotiating hundreds of complex content agreements and extensive background as a senior executive growing and distributing multi-platform content began when she joined at its inception the financial news network, CNBC, at its inception.
Tor R. Braham

Mr. Braham served as Managing Director and Global Head of Technology Mergers and Acquisitions for Deutsche Bank Securities from 2004 until 2012.
Prior to joining Deutsche Bank, Mr. Braham served as Managing Director and Co-Head, West Coast U.S. Technology, Mergers and Acquisitions for Credit Suisse First Boston and was a Partner at Wilson Sonsini Goodrich & Rosati focusing on corporate law and mergers and acquisitions in the technology space.
Mr. Braham currently serves as a director of NetApp, Viavi Solutions and Sigma Designs. His previous public company board experience includes SMART Modular Technologies, OPTi Inc., 3Dlabs, and eMusic.com.
During his career as an investment banker, lawyer, and board member, Mr. Braham was directly involved in negotiating or executing over 100 mergers and acquisitions in the technology industry. He was also involved in negotiating a wide variety of complex intellectual property licensing and sale transactions that have been important to multiple sectors of the technology industry.
Brad W. Buss

Mr. Buss is an operational CFO with vast turnaround experience in the technology space, who formerly served as the CFO of SolarCity and Cypress Semiconductor.
Mr. Buss also held prior financial leadership roles with Altera Corporation, Cisco Systems, Veba Electronics, and Wyle Electronics, Inc.
Mr. Buss currently serves as a director of Tesla Motors, CaféPress.com, and Advance Auto Parts.
Mr. Buss has served on two Audit Committees (both as chair), one Compensation Committee, and two Nomination and Governance Committees.
Mr. Buss' extensive background and expertise in finance and operations includes initial public offerings, spinoffs, acquisitions, divestitures, and complex capital markets transactions.
W. Lance Conn

Mr. Conn has more than 20 years of leadership experience as an operating executive, investor, and director in the media and technology sectors.
Mr. Conn currently serves as a director of Charter Communications, where he is Chairman of the Compensation and Benefits Committee, and previously served on the Strategic Planning Committee and the Corporate Governance Committee.
Previously, Mr. Conn served as President of Vulcan Capital, the multi-billion dollar investment vehicle of Microsoft co-founder Paul Allen, where he led the turnaround of its portfolio, including many media and technology assets, and oversaw numerous transactions involving significant tax and structuring expertise.
Mr. Conn also formerly served as an EVP of Operational Effectiveness and EVP of Business Affairs & Development at AOL.
Dale L. Fuller

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Mr. Fuller is a seasoned public company executive and director who has served in a variety of executive roles, including as President, CEO, and CFO of moka5, Inc., as Interim CEO and President of McAfee, Inc., and as CEO and President of Borland Software.
Mr. Fuller currently serves as a director and Chairman of the Supervisory Board of AVG Technologies, director of Quantum Corporation, and as Chairman of private Stanford-based technology startup MobiSocial.
Mr. Fuller founded the Internet community site WhoWhere, Inc., later acquired by Lycos, Inc.
As a start-up company CEO, Mr. Fuller led the expansion of several domain sites, including angelfire.com and Mailcity.com.
Mr. Fuller has deep industry experience across the technology landscape, including start-ups and legacy businesses.
Eddy W. Hartenstein

Mr. Hartenstein is a seasoned media executive with a wealth of executive experience from his time serving as CEO of the Tribune Company, Chairman and CEO of DIRECTV, and Publisher and CEO of the Los Angeles Times Media Group.
Mr. Hartenstein has served as a director of Tribune Publishing Company since August 2014 and was Non-Executive Chairman until January 2016.
While he was CEO of the Tribune Company, he oversaw the restructuring of the company through its Chapter 11 bankruptcy protection in December 2008 and subsequent emergence from bankruptcy in December 2012.
Mr. Hartenstein served as the publisher and Chief Executive Officer of the Los Angeles Times Media Group from 2008 to 2014.
Previously, Mr. Hartenstein presided over the birth and growth of the satellite television industry, expanding Hughes Communications' acquisition and deployment of commercial communications satellites as a Vice President in 1981.
Mr. Hartenstein currently serves as a director of SanDisk, Sirius XM Holdings (former Chairman and current Lead Independent Director), Broadcom Ltd., and Rovi Corporation.
Mr. Hartenstein brings business leadership and extensive senior management experience, including successful creation and entering of new markets, as well as his considerable public company directorial and governance experience.
Richard (Rick) S. Hill

Mr. Hill is a seasoned senior executive and public company board member who has served as Chairman of Tessera Technologies, a technology company that specializes in inventing, productizing, and acquiring intellectual property, since 2013, and who previously served as Tessera's interim CEO.
Prior to Tessera, Mr. Hill spent 20 years at Novellus Systems, a semiconductor equipment designer and manufacturer, where he grew revenues from approximately $60 million to approximately $1.7 billion as CEO and eventually sold the company to Lam Research Corporation for more than $3 billion.
Mr. Hill currently serves as a director of Arrow Electronics, Cabot Microelectronics Corporation, and Autodesk. He previously served as a director of Planar Systems, Novellus Systems, LSI Corporation, and SemiLEDs.
He has served on three Governance Committees (one as Chair), two Compensation Committees (one as Chair), and three Audit Committees throughout his career.
In addition to being the CEO of numerous technology companies, Mr. Hill has significant intellectual property experience.
Debra A. Janssen

Ms. Janssen has more than 25 years of global leadership experience in a variety of industries, including financial services, payments, technology, retail, media, and non-profits.
Ms. Janssen currently serves as COO of Bankers Trust, an independently-owned $4 billion regional bank holding company.
Prior to Bankers Trust, Ms. Janssen served as CEO of CDS Global, a division of Hearst Corporation, one of the largest diversified media, information, and services companies.
Ms. Janssen joined CDS Global from MasterCard Worldwide, where she was group executive of integrated processing solutions and managing director of Access Prepaid from 2009 to 2012.
Ms. Janssen previously served as a director of PLATO Learning and Online Resources Corp.
Jeffrey C. Smith

Mr. Smith is a Managing Member, CEO, and Chief Investment Officer of Starboard Value LP. Prior to founding Starboard, he was a Partner and Managing Director of Ramius LLC.
Mr. Smith currently serves as a director and Chairman of Darden Restaurants, the largest casual dining restaurant operator in the world, and Advance Auto Parts, a leading automotive aftermarket parts provider in North America.
Previously, he has served as a director of Office Depot, Quantum Corporation, Regis Corporation, Surmodics, Zoran Corporation, Phoenix Technologies (Chairman), Actel Corporation, S1 Corporation, Kensey Nash Corporation, and The Fresh Juice Company.
Mr. Smith has extensive experience in best-in-class corporate governance practices and significantly improving value at underperforming companies.
Best Regards,

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Jeffrey C. Smith
Managing Member
Starboard Value LP

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