You're missing 20% of your investment portfolio - and it's costing you thousands

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Real estate should make up 20% of your portfolio to maximize value.

Chances are your investment portfolio is built around the old fashioned rule of 60% stocks and 40% bonds, right? Well, if that's true you're off by about 20%.

If you compared your portfolio to those of the most successful investors in the world, you'd notice one big difference - real estate. Almost every famous investor has a significant portion of his or her portfolio in commercial real estate. This model has become famous thanks to the Yale Endowment, which outperformed traditional allocations 22.6% annually for decades by investing at least 20% of its portfolio in real estate.

Now Fundrise, an online real estate investing startup, is making these investments available to the average investor for the first time with the recent launch of the Fundrise eREIT™ - the first low-cost, diversified real estate investment portfolio available to everyone directly online

Why aren't more people investing in real estate?

Many investors simply don't know that commercial real estate has dramatically outperformed stock and bonds over the last few decades. And those who do recognize the potential have found it almost impossible to access quality real estate investments.

Traditionally commercial real estate investments have only been available one of two ways: 1) Be wealthy enough to invest in Wall Street private equity funds with required minimums in excess of $1 million or 2) Use a complex series of brokers and investment advisors that charge as much as 15 to 20% upfront in fees.

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Fundrise

The Yale Endowment invests at least 20% of its portfolio in real estate because of its high performance.

By using the power of the internet, Fundrise is able to make otherwise inaccessible investment opportunities available to the individual investor, for 1/10th of the fees.

"The idea is pretty straightforward," says Fundrise CEO Ben Miller. "Technology should allow us to dramatically reduce the cost associated with making and managing high-quality real estate investments, which in turn allows us to provide our investors with better returns."

Fundrise's platform gives individuals the ability to add commercial real estate to their portfolios - as easily as buying stocks through an online brokerage. An investor can log in to Fundrise and invest $5,000 in the iconic 3 World Trade Center development - a $2.5 billion deal.

Fundrise believes its innovative approach to real estate investing will do the same thing to Wall Street investment banks that the internet did to travel agencies and taxis: Make them obsolete.

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Fundrise

"This isn't just about cutting fees or reducing costs; it's also about changing who gets to invest," says Miller. "We're opening up one of the best asset classes - one worth an estimated $9 trillion - to 100% of Americans. It's revolutionary."

Even high-net worth investors, who may otherwise invest with big name investment advisors, are drawn to Fundrise because of the company's ability to provide a diversified low-fee portfolio of high-yielding real estate directly online.

"Fundrise allows me to easily diversify into high-quality and high-yielding real estate from all across the country," says Mesh Lakhani, an investment allocator and founder of Future Investor, an online education portal for alternative investments. "My portfolio is much more well-rounded, which reduces my risk. Fundrise has become a core part of the income strategy for my overall portfolio."

Fundrise envisions a future where investing in properties around the country is as commonplace as owning stocks, one where investors can diversify 20% of their portfolio into real estate without leaving their living room.

With an investor base of 80,000 and growing, that future doesn't seem so far away.


*Investment in the Fundrise eREIT is inherently risky, with investors at risk of total or partial loss of their investment (for a fuller description of the risks associated with this offering, please see the Risk Factors section of the Offering Circular. The information presented in this section represents the historical performance information regarding FTSE NAREIT All REITs and the S&P 500, Growth in Percentage, Jan 2000-Jan 2014 (dividends reinvested).

* This information does not constitute an offer to sell nor a solicitation of an offer to buy securities. The information contained herein is not investment advice and does not constitute a recommendation to buy or sell any security or that any transaction is suitable for any specific purposes or any specific person and is provided for information purposes only. Each investor should always carefully consider investments in any security and be comfortable with his/her understanding of the investment, including through consultation with investment and tax professionals. A copy of the Fundrise Real Estate Investment Trust, LLC's most recent version of the Offering Circular may be obtained on the Securities and Exchange Commission's EDGAR website. Future filings by the Company, may be obtained on the Securities and Exchange Commission's EDGAR website.

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