YouTube Music crosses 3 million users within a week of its launch in India

YouTube Music managed to garner 3 million users within one week of its launch in IndiaBusiness Insider India

  • YouTube CEO, Susan Wojcicki, announced that YouTube Music has crossed 3 million users within a week of its launch in India.
  • This supersedes Spotify’s first week benchmark by 2 million.
  • YouTube Music is also cheaper than Spotify at ₹99 for its monthly subscription compared to Spotify’s ₹119.
YouTube Music seems to be having more success in India than its recently launched competitor, Spotify, reporting 3 million users within a week of its launch compared to Spotify which clocked 1 million users in its first week.

While YouTube is already the most popular video streaming channel in India, its music streaming service is a new entrant in the market. The platform launched on the heels of Spotify at the monthly subscription cost of ₹99.

While Susan Wojcicki, YouTube’s CEO, did not specify whether or not the users were paid subscribers, the YouTube Music Premium monthly subscription price is at-par with the local players in the country. Something that even Apple Music has implemented as the competition in music streaming grew dramatically in the span of a few months.


Spotify Premium, on the other hand, still costs ₹119 per month, while still 70% cheaper than its monthly subscription plan in the US — is now starting to look relatively more expensive in India.


While price difference between YouTube Music Premium and Spotify Premium’s India’s subscription plan in only ₹20, users can choose to have YouTube Premium — which includes both video and music like Amazon Prime — at ₹130.

There is a lot of debate over whether YouTube has a more intensive library of music or whether Spotify caters more original content. Even the recommendation algorithms — since they’re proprietary — are liked some users and not by others.

That being said, Spotify is still the number one music streaming platform globally and has laid out India as a priority market for growth. There’s a long road and plenty of other players in the space before either, Spotify or YouTube Music, can lay claim since they were both late to the party.

See also:
YouTube Music is a lot like Spotify but cheaper

Spotify just proved that the streaming music business is like a black hole - and investors might not see it until it's too late

Spotify got a million Indians to try its app in a week — but they will only stay if the price is right

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