YouTube Music crosses 3 million users within a week of its launch in India
Business Insider India
- YouTube CEO, Susan Wojcicki, announced that YouTube Music has crossed 3 million users within a week of its launch in India.
- This supersedes Spotify’s first week benchmark by 2 million.
- YouTube Music is also cheaper than Spotify at ₹99 for its monthly subscription compared to Spotify’s ₹119.
While YouTube is already the most popular video streaming channel in India, its music streaming service is a new entrant in the market. The platform launched on the heels of Spotify at the monthly subscription cost of ₹99.
While Susan Wojcicki, YouTube’s CEO, did not specify whether or not the users were paid subscribers, the YouTube Music Premium monthly subscription price is at-par with the local players in the country. Something that even Apple Music has implemented as the competition in music streaming grew dramatically in the span of a few months.
Spotify Premium, on the other hand, still costs ₹119 per month, while still 70% cheaper than its monthly subscription plan in the US — is now starting to look relatively more expensive in India.
While price difference between YouTube Music Premium and Spotify Premium’s India’s subscription plan in only ₹20, users can choose to have YouTube Premium — which includes both video and music like Amazon Prime — at ₹130.
There is a lot of debate over whether YouTube has a more intensive library of music or whether Spotify caters more original content. Even the recommendation algorithms — since they’re proprietary — are liked some users and not by others.
That being said, Spotify is still the number one music streaming platform globally and has laid out India as a priority market for growth. There’s a long road and plenty of other players in the space before either, Spotify or YouTube Music, can lay claim since they were both late to the party.
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