YouTube's expansion plans for its HQ reveal Google sees a booming future for video

Greg Sandoval/Business Insider

David Woltering (left), the community development director for the city of San Bruno, discusses plans to expand the area around YouTube's HQ.

• YouTube wants to dramatically expand the company's headquarters.
• The city of San Bruno, CA, recently presented four options for the public to consider.
• The plan favored by YouTube would call for a dramatic increase in the amount of office space and jobs located in the area.

SAN BRUNO, CA - More than 13 years and millions of uploads later, the tiny video startup that began life above a pizzeria has grown so large that entire neighborhoods must be reshaped to meet its needs.

YouTube's managers began to seek an expansion of its San Bruno, CA headquarters last year. On Tuesday evening, the city of San Bruno presented four separate development plans for the 98-acre area around YouTube's offices for public consideration. More than 50 people showed up at the San Bruno Senior Center to review the plans and offer input.

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According to city managers, YouTube favors a proposal that would add 2.3 million square feet of office space and eventually bring more than 10,000 new jobs to the area. Not all those jobs or space would belong to Google but said "The vast majority of it would be YouTube's."

That YouTube is bursting beyond its current office space should surprise no one. The world's No. 1 video-sharing service and the second most-visited site on the Web (Google is No.1) is supposedly raking in big ad dollars, according to analysts. In May, analysts from Morgan Stanley said they believe if YouTube were a standalone enterprise, it would be more valuable than ...

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