Zappos' Tony Hsieh Says Creating A Great Culture Is A 'Five-To-Lifetime Commitment'
And he went to the very best, talking to "companies that I think, are not great companies, they're outstanding," he tells us. "They're a level above, and there aren't many of them. Where it all starts is by having a set of core values and a very identifiable
One of the companies on that short list is
Many cultural initiatives are cosmetic, comprising of a few emails or a list of values produced with little input from employees with no follow-up and no effort. Not surprisingly, those efforts are quickly forgotten, and never survive the leader who put them into place.
Truly creating a great culture, deciding on core values and sticking to them, takes constant effort. Hsieh famously asked all of his employees to weigh in on Zappos' 10 core values. He also hires and fires based on the company's values.
LoCascio also spoke with a Google employee who developed its innovation framework. The person told him that "we don't empower ideas, we get a lot of innovation because we empower entrepreneurs."
He took that and Hsieh's
"Our company is really about the people who work here really driving ideas," says LoCascio. "You can't have scale unless you're Steve Jobs, and I'm not Steve Jobs. You can't, at scale, build product from the top down. I have a vision for the company and you need everyone involved in the process."