CMO InsiderThe role of chief marketing officer has never been more complex than it is today. Digital transformation, economic upheaval, societal change, and a fragmented ...
We're entering advertising's new eraThis post originally appeared in the Insider Today newsletter. Almost Friday! Hopefully, you have fun plans for the weekend. But even if you don't, you can do ...
Streamers have a Gen-Z problemEntertainment companies face a Gen-Z problem as they bet their futures on streaming. Young people prefer social video over TV shows and movies, new Deloitte re...
How to get paid and make money as a content creatorContent creators can earn money in many ways. From partnering with brands to teaching online courses, creators can build multiple income streams. In the past few years, earning money as a content creator and building an influencer career have become more accessible....
CMO InsiderThe role of chief marketing officer has never been more complex than it is today. Digital transformation, economic upheaval, societal change, and a fragmented media landscape are just some of the intricacies marketing leaders are confronting. CMO Insider presents pr...
Emotion could be a better way to measure brand valueMarketing has long struggled to establish a standard measurement for brand value. Quantifying emotional impact in consumers, using AI, could be the next major marketing trend. The number one thing on the minds of CMOs in 2024 is proving measurable brand value. There...
We're entering advertising's new eraThis post originally appeared in the Insider Today newsletter. Almost Friday! Hopefully, you have fun plans for the weekend. But even if you don't, you can do better than jumping on the PowerPoint party trend. In today's big story, we're looking at the biggest topic...
Grindr shared the HIV status of users with ad firms, lawyers sayA class action claim against Grindr accuses the app of sharing users' HIV status with third parties. Austen Hays, a law firm in the UK, alleges these breaches took place over at least two years. A class action claim filed against LGBTQ+ dating and hookup app Grindr ...
How much Amazon pays employees for Prime Video jobsAmazon is spending big on content and new hires as it takes on Netflix, Disney+, and others in streaming. It recently listed 255 job openings at Prime Video, 100 of them in the US. While most of Hollywood has trimmed its entertainment budget, Amazon shelled out $18....
Here's how much Disney pays its employeesDisney has established itself as a formidable No. 2 to Netflix in streaming. Business Insider combed through public data to get a snapshot of how much Disney pays US employees. Disney is one of the more coveted places to work in streaming as it's cemented itself as ...
Streamers have a Gen-Z problemEntertainment companies face a Gen-Z problem as they bet their futures on streaming. Young people prefer social video over TV shows and movies, new Deloitte research found. Entertainment companies from Disney to Warner Bros. Discovery have a looming Gen-Z problem as...
Seeking nominations for the 2024 rising stars of adtechBusiness Insider is compiling its annual list of rising stars transforming how digital ads are bought and sold. We're looking for up-and-comers specializing in adtech at adtech firms, brands, agencies, and publishers. We're seeking nominations for Business Insider's...
How to create an influencer media kit to pitch brandsSocial-media influencers use media kits to pitch themselves to brands. Media kits often include metrics, past campaign examples, and pay rates. Many social-media influencers rely on brand deals as their main source of income. Influencers can offer advertisers a rang...