scorecardThe tech boom turned this working-class San Francisco neighborhood into a hipster haven
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The tech boom turned this working-class San Francisco neighborhood into a hipster haven

The tech boom turned this working-class San Francisco neighborhood into a hipster haven
Tech1 min read

mission district, san francisco, hipster, tartine bakery

Melia Robinson/Business Insider

The GPS coordinates of Tartine Bakery feature prominently in product photos of Apple products.

On one of my earliest visits to the Bay Area, where I now live, friends and coworkers urged me to check out the Mission District, a bustling Latino neighborhood famed for its oversized burritos, arts scene, and activism.

The word "hipster" may have originated in Brooklyn, but the Mission has co-opted it and taken it to a new level. The neighborhood is abundant in beards, denim shirts, artisanal cheeses, bicycles, and overpriced lattés.

The Mission hasn't always been such a spectacle. The tech boom of the 1990s brought an influx of tech workers to the Bay Area, which put a squeeze on the lower and middle-class communities already living here. San Francisco also put provisions in place to stunt new housing developments, driving rent prices even higher. The Mission became one of the most expensive neighborhoods in the most expensive rental market in the US.

Take a look to see how the transformation is playing out.

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