<p>It's pretty clear that Apple is looking into building an electric car. Over the last year, there has been an avalanche of leaks and rumors about their efforts, supposedly codenamed Project Titan.</p><p>At its Wednesday night for the launch of the iPhone 6s, one executive cracked a joke about the ultra-secretive project.</p><p>Craig Federighi, SVP of software engineering, was showing off the new smartphone's "3D Touch" functionality when he noticed an email in his inbox.</p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/55f07e9a9dd7cc19008b924c-1087-734/screen shot 2015-09-09 at 19.37.01.png" alt="apple car joke" data-mce-source="BI" /><p class="source"><span>BI</span></p></div><p></p></div></div></p><p>"Check out my new [Apple] ride," an email from fellow exec Dan Riccio reads. But when Federighi tapped to expand ...</p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/55f07ee89dd7cc14008b92a4-1193-766/screen shot 2015-09-09 at 19.37.10.png" alt="apple car joke keynote" data-mce-source="BI" /><p class="source"><span>BI</span></p></div><p></p></div></div></p><p>Psych!</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/hackers-ashley-madison-client-information-2015-7">Here's the type of info hackers have after breaking into the extramarital hookup site Ashley Madison</a></h3>        <div>            <div>    <script src="http://player.ooyala.com/v3/6e12e8b3387a44daacfb73afba25a76e"></script>    <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="ViaDFkdjqYAnmokhNuwEhJWAd8e5-lu0" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>    <script>    if (typeof RunFunctions === 'undefined') { var RunFunctions = []; }     RunFunctions.push(function()    {         var ooyalapopvideo = OO.Player.create('ooyalaplayer_popvideo', 'ViaDFkdjqYAnmokhNuwEhJWAd8e5-lu0',{ autoplay: 'false' });     });    </script>    <noscript><div>Please enable Javascript to watch this video</div></noscript></div>        </div>        <script>(function() { function createPlayer() { OO.ready(function() { RunFunctions.forEach(function(ooyalaFunction) { ooyalaFunction(); }); RunFunctions = [];}); } createPlayer(); }()); </script>    </div>

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BusinessInsider

An Apple exec just cracked a joke about the rumored Apple car project

It's pretty clear that Apple is looking into building an electric car. Over the last year, there has been an avalanche of leaks and rumors about their efforts, supposedly codenamed Project Titan.At its Wednesday night for the launch of the iPhone 6s, one executive cracked a joke about the ultra-secretive project.Craig Federighi, SVP of software engineering, was showing off the new smartphone's "3D Touch" functionality when he noticed an email in his inbox.BI"Check out my new [Apple] ride," an email from fellow exec Dan Riccio reads. But when Federighi tapped to expand ...BIPsych! NOW WATCH: Here's the type of info hackers have after breaking into the extramarital hookup site Ashley Madison if (typeof RunFunctions === 'undefined') { var RunFunctions = []; } RunFunctions.push(function() { var ooyalapopvideo = OO.Player.create('ooyalaplayer_popvideo', 'ViaDFkdjqYAnmokhNuwEhJWAd8e5-lu0',{ autoplay: 'false' }); }); Please enable Javascript to watch this video (function() { function createPlayer() { OO.ready(function() { RunFunctions.forEach(function(ooyalaFunction) { ooyalaFunction(); }); RunFunctions = [];}); } createPlayer(); }());

It's pretty clear that Apple is looking into building an electric car. Over the last year, there has been an avalanche of leaks and rumors about their efforts, supposedly codenamed Project Titan.

An Apple exec just cracked a joke about the rumored Apple car project

Rob Price

NOW WATCH: Here's the type of info hackers have after breaking into the extramarital hookup site Ashley Madison

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