Apple's price hikes went way too far in 2018

Justin Sullivan / Staff

Apple's VP of Retail Angela Ahrendts laughs it up with an Apple Store employee.

• Apple raised prices across nearly all of its product lines in 2018.
• Starting prices for some of Apple's most popular products increased by about 20% on average.
• Apple says the prices are justified since the products themselves are better than ever, but that's a tough pill to swallow for customers.

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