Keurig
The new $189 machine, called Keurig 2.0, allows users to brew up to 30 ounces of coffee at once using a K-Cup that's about twice the size of its traditional coffee pods. It's already available online and is expected to hit store shelves in the coming weeks.
"There are countless
More than 100 million George Foreman grills have sold since 1994, according to Foreman's book, Knockout Entrepreneur, which was published in 2009. A 2002 New York Times article called the grill "the largest-selling household appliance in the history of the world. Ever."
"Retailers would kill for another Foreman Grill," Shoulberg writes. "They are hoping Keurig 2.0 is it."
Keurig 2.0 could fall flat, however. Two years ago, the company launched another machine that made larger servings called The Vue, and it never caught on.
Shoulberg blames The Vue's failure on the fact that "It was expensive [and] it didn't have the endless choice of flavors and blends the single-serve machines offer."
The Keurig 2.0 has some new customizable options that allow users to adjust the temperature and strength of each batch of coffee. The machine also remembers preferences with the touch of a "favorite" button and it still has the capacity to brew smaller batches using regular-sized K-Cups.
As we reported back in June, people seem pretty excited about the new machine.
Whoop! Caffeine addicts everywhere rejoice. Keurig 2.0 brews entire pots of coffee: http://t.co/Jl37Q2jP7w
- Greg Ormsby (@ormsbygr) June 25, 2014
This is the best announcement ever. Lol when it says brew a pot for the family. More like for myself #Keurig http://t.co/jdo5oJAvFf
- Kyle Dalrymple (@kydalrymple) June 25, 2014
I am Excited For the new Keurig 2.0. They finally answered my prayers. http://t.co/6ox7lGkseh
- Chaz Bauer (@ChazBauer) June 25, 2014
NEED. Keurig 2.0 lets you brew an entire carafe of coffee at once, and learns your taste preferences.
- Sarah Moore (@sarahjmoore77) June 25, 2014