Tablets Outperforming Smartphones In Advertising (Adfonic via GoMoNews)
Adfonic
Mobile Advertising Post-Click Behavior (Millennial Media via e-Strategy Trends)
Sixteen percent of advertisers in the Millennial Media network included mobile commerce into their campaigns last year, according to the network’s year-in-review report.
Millennial Media
In mCommerce was offered as a post-click option less than social media (18 percent), store locator/view map (21 percent), and application download (37 percent). Read >>
One In Four Teens Access The Internet Primarily Through Mobile (Pew Research via GigaOM)
A new study from the Pew Research Center finds that one in four American teenagers accesses the Internet primarily through mobile; about three-quarters of those teens own mobile phones, and half of that group uses smartphones.
Pew Research Center
And probably to no one’s suprise, teenagers are the age group most likely to be accessing the Internet, still outpacing older users, particularly those over 65, by a wide margin. Read >>
Rubin Stepping Down As Android's Head Was Sudden (All Things Digital)
Google Glass Was The Clear Winner Of SXSW Buzz (NetBase via Mashable)
The big buzz at South by Southwest Interactive this year wasn't for a startup, but for a rather mature tech company and its Glass wearable computing device in particular.
NetBase determined that SXSW itself generated about 1.1 million conversations in social media, 97.3 percent of which took place on Twitter. Blogs accounted for another 1.6 percent while Facebook generated just 0.4 percent. Read >>
Mobile Ad Revenue Jumps Nearly 50 Percent During Holidays (Tapjoy)
There’s a belief that app usage and engagement spikes during holidays. Tapjoy tracked each of those theories during Valentine’s Day, and found that there is major opportunity for developers and advertisers to outperform their standard metrics on these special days. According to the data, the holidays represent a major revenue opportunity for developers, regardless of the day of the week or how well you’re performing leading into the holiday. The developers on Tapjoy's network that participated in their last holiday programs saw their revenue increase by as much as 50 percent, compared to the previous 7-day average. Read >>
Cumulative Traffic Of North American iPads Is 50 Percent That Of iPhones (Chitika)