Apple is at a tipping point.
The tech giant's fiscal Q1 2019 represented the first time in more than a decade the company saw declines in both revenue and profit during a holiday season.
Apple's peripheral segments - 'Services' and 'Wearables, Home, and Accessories' - were two bright spots for the company.
And Apple's latest event marked a shift in the company's approach, with a focus on news, games, videos, and other content.
Business Insider Intelligence has outlined the road ahead for the tech giant in The Future of Apple.