<div class="image-container float_right"><div class="image"><img src="http://static4.businessinsider.com/image/522e03f6ecad04ea0cba2275-800-600/apple-store-down-2.png?maxX=480" border="0" alt="apple store down" width="480" />Screenshot</div></div>The <keyword id="189873" type="ORGANIZATION" weightage="60" keywordseo="Apple-Store">Apple Store</keyword> is down?
Why?
Because at 1 p.m. Eastern today <keyword id="6354427" type="CITY" weightage="60" keywordseo="Apple">Apple</keyword> will announce its new iPhones. Apple always takes down its online store right before new product announcements. 
The store should come back following the event and will have all the details about Apple's new devices.
You can follow our coverage of Apple's iPhone event live <a href="http://www.businessinsider.com/sai">right here</a>.
While you wait, why not catch up on everything Apple is about to announce?
<a href="http://www.businessinsider.com/apple-ios-7-2013-9">Here's a look at the new software for iPhones and iPads, iOS 7 &gt;&gt;</a>
<a href="http://www.businessinsider.com/apples-iphone-5s-rumors-2013-9">And check out all the rumors about Apple's next iPhone, the iPhone 5S &gt;&gt;</a>

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BusinessInsider

The Apple Store Is Down

ScreenshotThe Apple Store is down? Why? Because at 1 p.m. Eastern today Apple will announce its new iPhones. Apple always takes down its online store right before new product announcements. The store should come back following the event and will have all the details about Apple's new devices. You can follow our coverage of Apple's iPhone event live right here. While you wait, why not catch up on everything Apple is about to announce? Here's a look at the new software for iPhones and iPads, iOS 7 &gt;&gt; And check out all the rumors about Apple's next iPhone, the iPhone 5S &gt;&gt;

The Apple Store Is Down

Steve Kovach

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