The new Apple Watch reviews are in - and the steep price tag is raising as many eyebrows as the features

The new Apple Watch models go on sale on Friday.

It's the first major redesign of the product since Apple first released it in 2015. It's got a bigger screen, new health sensors, and it's thinner, too.

But specs don't really matter in day-to-day usage. What matters is how it worked - especially considering these watches start at $400, a steep price for a watch or an iPhone accessory.

Apple loaned out Apple Watch units to a bunch of bloggers and publications ahead of Friday's launch, including TechRadar, CNBC, Hodinkee, New York Times, USA Today, Sydney Morning Herald, Women's Health, Buzzfeed, TechCrunch, and The Verge.

In conclusion: It's a great gadget for fitness fans, but people with older models may not need to upgrade.

Here's what they had to say: