Flickr/Jason Tester Guerrilla FuturesPeople love using Uber because it's so convenient. You tap a couple buttons, and within minutes, a car pulls up. Your ride home couldn't be easier.
One Uber feature people are less crazy about is surge pricing.
During times of high demand - on holidays or during bad weather, for example - Uber enacts surge pricing, which charges a multiplier on every fare during busy times.
Users acknowledge and agree to surge pricing, but that doesn't negate the sticker shock some users feel the next day when they see their bill.
In advance of New Year's Eve, a busy holiday for Uber and a night when there's bound to be some level of surge pricing - Uber says it plans to deliver 2 million rides on New Year's Eve, making it the busiest night for the company ever - Uber has written a blog post letting you know when you can expect to hail an Uber without being slapped with a pricey surge pricing multiplier.
Uber
If you're going out on New Year's Eve, you'll want to avoid taking an Uber between 12:30 a.m. and 2:30 a.m. That's when the company expects the highest demand, and consequently, higher fares. You'll want to duck out before the ball drops or late into the evening (or morning, rather) in order to avoid paying out your nose if you plan on taking an Uber on New Year's.