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Japanese online retailer Rakuten recently acquired virtual shopping business, Fits.me, a London-based startup that develops "virtual fitting rooms", reports the company. Fits.me allows online shoppers to create an avatar with their exact measurements to better see how an article of clothing might fall on their body. The virtual fitting rooms give the customer the ability to more accurately visualize how a product would look, and gives them confidence to buy online.
Here are other stories you need to know from today's E-COMMERCE INSIDER:
- CONSUMERS CAN SOON GET PAID FOR SHARING THEIR ONLINE DATA
- MORE RETAILERS PUSHING SUMMER SHOPPING SALES
- MOBILE COMMERCE GAINING GROUND GLOBALLY
- COMPANIES IN THE NEWS
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