scorecardWe scrolled through hedge-fund billionaire Ray Dalio's new app, which is filled with personality quizzes, bite-size life advice, and Nickelodeon-like cartoons. Here's what we found.
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  3. We scrolled through hedge-fund billionaire Ray Dalio's new app, which is filled with personality quizzes, bite-size life advice, and Nickelodeon-like cartoons. Here's what we found.

We scrolled through hedge-fund billionaire Ray Dalio's new app, which is filled with personality quizzes, bite-size life advice, and Nickelodeon-like cartoons. Here's what we found.

We scrolled through hedge-fund billionaire Ray Dalio's new app, which is filled with personality quizzes, bite-size life advice, and Nickelodeon-like cartoons. Here's what we found.
StrategyStrategy1 min read

Ray Dalio principles app

Ray Dalio/Principles in Action

A still from Dalio's "Principles" cartoon series.

  • Ray Dalio, founder of hedge fund Bridgewater Associates, has launched a free app based on his best-selling book "Principles."
  • The app is part career adviser, part life guru - with a dash of Bridgewater cheerleading.
  • Besides having a copy of the book, the app comes with extra features like self-assessment quizzes, a folder to save your favorite Dalio principles, and animated cartoons.
  • Visit Business Insider's homepage for more stories.

Billionaire Ray Dalio manages the most successful hedge fund on the planet - and he can now be your personal life coach.

Principles in Action is a free app designed around Dalio's 2017 book "Principles," which has sold over 2 million copies worldwide. The app not only has a full copy of the book, it's peppered with videos, koan-like career advice, and general pearls of wisdom collected from the writings of the Bridgewater Associates chief.

Dalio founded Bridgewater Associates in 1975 out of his Connecticut home. Since then, it's become the world's most successful hedge fund, with $150 billion in total assets under management.

One of Dalio's core principles is having "radical transparency," or total openness, within his company. This gave him the idea for his first app, Dots, which let employees rate each other on a 1 to 10 scale live during meetings.

There's no live monitoring going on in Principles in Action, but you do have the chance to step inside the mind of Ray Dalio through his books, meetings, and speeches. We took a look at the app and highlighted some of its more interesting features.

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