<div style="float: right; margin: 15px 0 20px 20px;"><table border="0" cellspacing="0" cellpadding="0"><tbody><tr><td colspan="2"><a href="https://static-ssl.businessinsider.com/category/chart-of-the-day"> <img src="https://static-ssl.businessinsider.com/image/2237544b39b8324a71969a00/button-more-charts.gif" border="0" alt="button more charts" /></a></td></tr><tr><td><a href="http://www.businessinsider.com/category/chart-of-the-day"><img src="https://static-ssl.businessinsider.com/image/2237544b42b8324a7a969a00/button-chart-prev.gif" border="0" alt="button chart prev" /></a></td><td><a href="http://www.businessinsider.com/virtual-reality-headset-market-to-increase-in-next-few-years-2015-6"><img src="https://static-ssl.businessinsider.com/image/2237544b4db8324a85969a00/button-chart-next.gif" border="0" alt="button chart next" /></a></td></tr></tbody></table></div><p>We're still months away from the US presidential election, but presidential candidates may want to spend more time on Facebook going forward - especially if they want to connect with millennials and Generation X voters.</p><p>According to <a href="http://www.journalism.org/2015/06/01/millennials-political-news/?utm_source=Triggermail&amp;utm_medium=email&amp;utm_term=BII%20DMedia%20Content%20ONLY&amp;utm_campaign=Post%20Blast%20%28research%29%3A%20Facebook%20trumps%20TV%20for%20political%20news%20among%20millennials%20and%20generation%20X">a survey by Pew Research Center</a>, charted for us <a href="https://intelligence.businessinsider.com/facebook-trumps-tv-for-political-news-among-millennials-and-generation-x-2015-6">by BI Intelligence</a>, Facebook is the main source of political news among the millennials (age between 18 to 33) and Generation X (age between 34 to 49). An overwhelming 61% of millennials said they rely on Facebook for political news, showing how Facebook could potentially play a major role in swaying young voters in particular.</p><p>It's also worth noting how Baby Boomers still heavily rely on local TV and traditional outlets like NBC News and Fox News. Facebook only accounted for 39% of the votes among Baby Boomers.</p><p><div class="KonaFilter image-container display-table"><div><div class="image"><img src="https://static-ssl.businessinsider.com/image/557f3e0c6da811aa14322ae0-1200-900/bii_millenialsnews_6_15_15.png" border="0" alt="bii_millenialsnews_6_15_15"><p class="source"><span>BI Intelligence</span></p></img></div><p></p></div></div></p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/mark-cuban-snapchat-cyber-dust-privacy-2015-5">Mark Cuban explains why downloading Snapchat is a huge mistake</a></h3>        <div>            <div>    <script src="http://player.ooyala.com/v3/6e12e8b3387a44daacfb73afba25a76e"></script>    <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="FuMzJkdTpvQYH_d3c-8LMnnwzGDr7n8x" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>    <script>    if (typeof RunFunctions === 'undefined') { var RunFunctions = []; }     RunFunctions.push(function()    {         var ooyalapopvideo = OO.Player.create('ooyalaplayer_popvideo', 'FuMzJkdTpvQYH_d3c-8LMnnwzGDr7n8x',{ autoplay: 'false' });     });    </script>    <noscript><div>Please enable Javascript to watch this video</div></noscript></div>        </div>        <script>(function() { function createPlayer() { OO.ready(function() { RunFunctions.forEach(function(ooyalaFunction) { ooyalaFunction(); }); RunFunctions = [];}); } createPlayer(); }()); </script>    </div>

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BusinessInsider

Why Facebook still matters to presidential candidates

We're still months away from the US presidential election, but presidential candidates may want to spend more time on Facebook going forward - especially if they want to connect with millennials and Generation X voters.According to a survey by Pew Research Center, charted for us by BI Intelligence, Facebook is the main source of political news among the millennials (age between 18 to 33) and Generation X (age between 34 to 49). An overwhelming 61% of millennials said they rely on Facebook for political news, showing how Facebook could potentially play a major role in swaying young voters in particular.It's also worth noting how Baby Boomers still heavily rely on local TV and traditional outlets like NBC News and Fox News. Facebook only accounted for 39% of the votes among Baby Boomers.BI Intelligence NOW WATCH: Mark Cuban explains why downloading Snapchat is a huge mistake if (typeof RunFunctions === 'undefined') { var RunFunctions = []; } RunFunctions.push(function() { var ooyalapopvideo = OO.Player.create('ooyalaplayer_popvideo', 'FuMzJkdTpvQYH_d3c-8LMnnwzGDr7n8x',{ autoplay: 'false' }); }); Please enable Javascript to watch this video (function() { function createPlayer() { OO.ready(function() { RunFunctions.forEach(function(ooyalaFunction) { ooyalaFunction(); }); RunFunctions = [];}); } createPlayer(); }());

We're still months away from the US presidential election, but presidential candidates may want to spend more time on Facebook going forward - especially if they want to connect with millennials and Generation X voters. According to a survey by Pew Research Center, charted for us by BI Intelligence, Facebook is the main source of political news among the millennials (age between 18 to 33) and Generation X (age between 34 to 49).

Why Facebook still matters to presidential candidates

Eugene Kim

NOW WATCH: Mark Cuban explains why downloading Snapchat is a huge mistake

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