- YouTube CEO, Susan Wojcicki, announced that YouTube Music has crossed 3 million users within a week of its launch in India.
- This supersedes Spotify’s first week benchmark by 2 million.
- YouTube Music is also cheaper than Spotify at ₹99 for its monthly subscription compared to Spotify’s ₹119.
While YouTube is already the most popular video streaming channel in India, its music streaming service is a new entrant in the market. The platform launched on the heels of Spotify at the monthly subscription cost of ₹99.
While Susan Wojcicki, YouTube’s CEO, did not specify whether or not the users were paid subscribers, the YouTube Music Premium monthly subscription price is at-par with the local players in the country. Something that even Apple Music has implemented as the competition in music streaming grew dramatically in the span of a few months.