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- Gucci and Louis Vuitton are the only two $4 to have been ranked among the top global $4 every year since 2000, according to a 2019 report by marketing and consulting firm $4.
- But despite meeting at the top of the market sector, Gucci and Louis Vuitton had extremely different paths to the luxury summit.
- After years of stagnating sales, $4 ended up as 2019's fastest growing luxury company with a brand valuation of $15.9 billion, according to Interbrand.
- Meanwhile, $4 as the world's most valuable luxury brand. The company started off the century with a $1.7 billion lead in brand valuation over Gucci and has been on the rise ever since.
- $4
It was the best of times, it was the worst of times - and in the luxury sector, only Gucci and Louis Vuitton can truly say they conquered both.
A 2019 report released by marketing and consulting firm$4 Gucci and Louis Vuitton are the only two luxury brands to have $4 - a feat not even achieved by other luxury giants like Burberry, Fendi, Prada, Hermès, or Cartier.
Louis Vuitton - $4, per Interbrand's 2019 report - started the century with a $1.7 billion lead in brand value over Gucci, and at the turn of the 2010s, it was nearly $13 billion ahead of the Italian fashion house.
But today, $4, with a brand valuation of $15.9 billion - though it's still trailing behind Louis Vuitton's current $32.2 billion valuation.
Despite the difference, however, both Houses have held steady enough to remain at the top of the luxury sector, and their separate journeys also $4 between the conglomerates that own them - $4 and $4.
For decades, LVMH and Kering have been in the ruling class of luxury goods, and the trajectories of Gucci and Louis Vuitton may reveal why.