Guys may start to notice banner ads online for products like "Soul Patch Powder" and a solid gold Bluetooth headset. If they are intrigued enough to check them out, they'll eventually get an "Internetervention," a message from Mustafa mocking them at length for their interest. Then he'll plug the new "Refresh" body spray.
W+K produced the sites with Stinkdigital and the films with Skunk. There is over 20 minutes of video spread out over the nine sites.
According to a statement from Stinkdigital on its website, "this was one of the funnest and most counter-intuitive projects we've done in a while."
After going through one of the sites' videos, you can try pranking your friends by sharing a link.
The satire in each of the sites is spot-on. There are the obvious selling points, like bulging muscles and boobs, and then there are the minor details, like Flash-animated American flags and a salesman claiming the powers that be want to shut him down.
Our favorite is the site for Executive Spray Tan Parties, partytanz.com, complete with a bonus autoplay video:
Looking to squeeze your fat into a muscular physique? Then check out theflatteringman.com:
Or maybe you're already jacked and want to just live in the gym, literally. Then head over to brodominiums.com:
For those who want only the finest, most luxurious headset, there is glitzelectronics.com:
There is smellpulse.com for those who want to both smell great and spray protein directly into their bloodstream:
The American government doesn't want men to realize their true neck potential. That's the idea behind zaneckworkouts.com:
If the ladies haven't been flocking to your bed, it might be because you need some leather sheets from toughsheets.com:
For those in need of a quick tribal band tattoo, freshbodycoupons.com has a special offer:
And last but not least, there is flavorpatch.com for the soul patch aficionado looking to spice up his facial hair: