TOP STORY
As brands turn to influencer marketing for the festive season, experts are optimistic about seeing about a 40-50% growth in ad spends
brands25 Oct 2021, 11:09
Ever thought Shahrukh Khan could endorse your neighbourhood store? Here’s how Cadbury India is making it possibleEver thought Shahrukh Khan could endorse your neighbourhood store? Here’s how Cadbury India is making it possible
Cadbury India gives a chance to all small businesses to onboard India’s biggest brand ambassador, Shahrukh Khan, as the brand ambassador for their local stores...
brands25 Oct 2021, 12:01
Pankaj Tripathi and Maanvi Gagroo reprise their role as Kaleen Bhaiyya and Siddhi in Amazon Prime India's Diwali campaignPankaj Tripathi and Maanvi Gagroo reprise their role as Kaleen Bhaiyya and Siddhi in Amazon Prime India's Diwali campaign
Amazon Prime India’s Diwali campaign urges viewers to pause binge-watching and spend the festival with family and friends...
ad-agencies25 Oct 2021, 16:03
DDB Mudra Group launches a year-long mentorship program to nurture and empower a community of women leaders in the companyDDB Mudra Group launches a year-long mentorship program to nurture and empower a community of women leaders in the company
It aims to help people who identify as women navigate mental and societal challenges...
brands25 Oct 2021, 13:14
Dream11's latest campaign features Rohit Sharma, Rishabh Pant, Hardik Pandya, Jasprit Bumrah, and Shikhar DhawanDream11's latest campaign features Rohit Sharma, Rishabh Pant, Hardik Pandya, Jasprit Bumrah, and Shikhar Dhawan
Dream11 urges fans to #DreamBig through their new campaign ahead of the ICC Men’s T20 World Cup 2021...
brands25 Oct 2021, 14:06
H&M's new Diwali campaign with Rajkummar Rao and Sanjana Sanghi showcases how hope shines brighter than ever within us this yearH&M's new Diwali campaign with Rajkummar Rao and Sanjana Sanghi showcases how hope shines brighter than ever within us this year
Leading the campaign are Bollywood actors Rajkumar Rao, Sanjana Sanghi, along with Adarsh Gourav and Ishwak Singh...
brands22 Oct 2021, 15:01
Breast Cancer Awareness Month: How a Pink Ribbon sparked a worldwide campaignBreast Cancer Awareness Month: How a Pink Ribbon sparked a worldwide campaign
Breast Cancer Awareness Month: How the Pink Ribbon came to symbolise awareness campaign across the world...
brands25 Oct 2021, 11:09
Ever thought Shahrukh Khan could endorse your neighbourhood store? Here’s how Cadbury India is making it possibleEver thought Shahrukh Khan could endorse your neighbourhood store? Here’s how Cadbury India is making it possible
Cadbury India gives a chance to all small businesses to onboard India’s biggest brand ambassador, Shahrukh Khan, as the brand ambassador for their local stores...
brands25 Oct 2021, 12:01
Pankaj Tripathi and Maanvi Gagroo reprise their role as Kaleen Bhaiyya and Siddhi in Amazon Prime India's Diwali campaignPankaj Tripathi and Maanvi Gagroo reprise their role as Kaleen Bhaiyya and Siddhi in Amazon Prime India's Diwali campaign
Amazon Prime India’s Diwali campaign urges viewers to pause binge-watching and spend the festival with family and friends...
ad-agencies25 Oct 2021, 16:03
DDB Mudra Group launches a year-long mentorship program to nurture and empower a community of women leaders in the companyDDB Mudra Group launches a year-long mentorship program to nurture and empower a community of women leaders in the company
It aims to help people who identify as women navigate mental and societal challenges...
brands25 Oct 2021, 13:14
Dream11's latest campaign features Rohit Sharma, Rishabh Pant, Hardik Pandya, Jasprit Bumrah, and Shikhar DhawanDream11's latest campaign features Rohit Sharma, Rishabh Pant, Hardik Pandya, Jasprit Bumrah, and Shikhar Dhawan
Dream11 urges fans to #DreamBig through their new campaign ahead of the ICC Men’s T20 World Cup 2021...
brands25 Oct 2021, 14:06
H&M's new Diwali campaign with Rajkummar Rao and Sanjana Sanghi showcases how hope shines brighter than ever within us this yearH&M's new Diwali campaign with Rajkummar Rao and Sanjana Sanghi showcases how hope shines brighter than ever within us this year
Leading the campaign are Bollywood actors Rajkumar Rao, Sanjana Sanghi, along with Adarsh Gourav and Ishwak Singh...
brands22 Oct 2021, 15:01
Breast Cancer Awareness Month: How a Pink Ribbon sparked a worldwide campaignBreast Cancer Awareness Month: How a Pink Ribbon sparked a worldwide campaign
Breast Cancer Awareness Month: How the Pink Ribbon came to symbolise awareness campaign across the world...
WHAT'S HAPPENING
advertising25 Oct 2021, 23:34

Seeking nominations for the rising stars of brand marketing in 2021
Seeking nominations for the rising stars of brand marketing in 2021
Insider is seeking nominations for our list of rising stars of brand marketing. We're looking for up-and-coming brand marketers who have the potential to be in...
media22 Oct 2021, 17:11

Indian Broadcasting & Digital Foundation re-elects K Madhavan as its President
Indian Broadcasting & Digital Foundation re-elects K Madhavan as its President
IBDF, an industry body of Television Broadcasters and Digital Streaming Platforms in the country, has re-elected K Madhavan, Country Manager & President - The ...
brands22 Oct 2021, 10:00

As it unveils its most luxurious boutique multiplex yet in Mumbai, PVR is confident of a healthy revival with the opening up of theatres in Maharashtra
As it unveils its most luxurious boutique multiplex yet in Mumbai, PVR is confident of a healthy revival with the opening up of theatres in Maharashtra
Theatres are opening up in Maharashtra today and PVR has taken this opportunity to launch a luxury offering, PVR Maison at Jio World Drive in BKC. Renaud Palli...
advertising22 Oct 2021, 03:00

How much money YouTubers make, according to dozens of creators
How much money YouTubers make, according to dozens of creators
YouTube creators who are part of the Partner Program can monetize their videos with ads. The amount of money different creators make per video varies based on ...
advertising21 Oct 2021, 21:32

Supply-chain woes pull Christmas ads forward
Supply-chain woes pull Christmas ads forward
Hi, welcome back to Insider Advertising. I'm Lara O'Reilly, Insider's media and advertising editor. Before we begin, some news: This is the last edition before...
advertising21 Oct 2021, 18:34

Pinterest will start paying creators to post content
Pinterest will start paying creators to post content
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Be...
brands21 Oct 2021, 18:21

Adidas onboards Deepika Padukone as its global brand ambassador
Adidas onboards Deepika Padukone as its global brand ambassador
Adidas has a new brand ambassador. Deepika Padukone roster of women athletes and partners around the globe.adidas welcomes global superstar and youth icon, Dee...
ad-agencies21 Oct 2021, 15:08

Wunderman Thompson South Asia’s Tarun Rai moves into a new role as Executive Director Strategic Initiatives, APAC
Wunderman Thompson South Asia’s Tarun Rai moves into a new role as Executive Director Strategic Initiatives, APAC
Tarun Rai, Chairman and Group CEO South Asia gets promoted to Executive Director Strategic Initiatives, APAC, effective January 1, 2022. Rai will report direct...
brands21 Oct 2021, 15:02

KL Rahul to be the brand ambassador for realme's smartphone category
KL Rahul to be the brand ambassador for realme's smartphone category
The seasoned international cricket sensation is announced as Captain realme and would be the face of the realme smartphone category. The sportsman’s personalit...
media21 Oct 2021, 14:36

Festive season brings cheer as ad volumes on TV climb to highest levels in 2021
Festive season brings cheer as ad volumes on TV climb to highest levels in 2021
Ad Volumes on Television continue to post a healthy growth, with the July-Sept quarter registering 461 million seconds of advertising, according to BARC India’...
brands21 Oct 2021, 12:43

Allen Solly's new campaign spotlights on body positivity to promote its new range of denims for women
Allen Solly's new campaign spotlights on body positivity to promote its new range of denims for women
Allen Solly launches ‘Own Your Shape’ campaign for its women’s Denim range. Conceptualised by Ogilvy India, the film features three girls of different body typ...
brands21 Oct 2021, 10:00

Fastrack decides to ‘move on’ from its iconic brand tagline; launches a new brand positioning ‘You do you’ to celebrate body positivity and self-expression
Fastrack decides to ‘move on’ from its iconic brand tagline; launches a new brand positioning ‘You do you’ to celebrate body positivity and self-expression
Fastrack started out with a bang. Its maiden tagline, ‘Move On’ has always moved perfectly with changing times and helped the brand carve out a niche for itsel...
brands20 Oct 2021, 16:24

When Karisma Kapoor played Geet from Jab We Met for Dunzo Daily
When Karisma Kapoor played Geet from Jab We Met for Dunzo Daily
Kareena Kapoor Khan’s character Geet from Jab We Met enjoys an ever-increasing fandom. But have you ever imagined what the movie would have been like if Kareen...
brands20 Oct 2021, 15:41

Tata Cliq Luxury's latest campaign normalises discussing the taboo subject of divorce
Tata Cliq Luxury's latest campaign normalises discussing the taboo subject of divorce
Tata Cliq Luxury's latest campaign reminds the audience that all relationships should be treasured, even with your former spouses. The brand film, conceptualiz...
ad-agencies20 Oct 2021, 11:46

Sidharth Rao to take direct charge of dentsu Webchutney from Jan '22 as Gautam Reghunath & PG Aditiya resign to launch new venture
Sidharth Rao to take direct charge of dentsu Webchutney from Jan '22 as Gautam Reghunath & PG Aditiya resign to launch new venture
Dentsu Webchutney today announced that Gautam Reghunath, CEO & PG Aditiya, CCO will be leaving their positions early next year to set up their own venture. Wit...
brands20 Oct 2021, 10:00

Case study: How Netflix India created buzz around Kota Factory’s season 2 launch by leveraging Jeetu Bhaiya’s fanbase
Case study: How Netflix India created buzz around Kota Factory’s season 2 launch by leveraging Jeetu Bhaiya’s fanbase
This case study decodes how Netflix’s Kota Factory created excitement around its new season launch through a 360-marketing campaign. Netflix decided to leverag...
brands20 Oct 2021, 08:02

ASCI and Futurebrands launch a new report to help brands and advertising agencies shape gender narratives in a positive way
ASCI and Futurebrands launch a new report to help brands and advertising agencies shape gender narratives in a positive way
GenderNext report maps gender depictions through an inclusive process involving advertisers, agencies, commentators, gender experts, policymakers and consumers...
advertising20 Oct 2021, 01:24

How TikTok is changing the music industry
How TikTok is changing the music industry
TikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. ...
brands19 Oct 2021, 15:05

HUL spent Rs 2,255 crore on advertising between April and September this year
HUL spent Rs 2,255 crore on advertising between April and September this year
HUL's Home Care grew 15% driven by high double-digit growth in Fabric Wash. Household care continued to perform well and grew on a strong base. Hindustan Unile...
ad-tech19 Oct 2021, 14:37

Ad fraud rates decrease in desktop and mobile web display in India: Report
Ad fraud rates decrease in desktop and mobile web display in India: Report
Brand risk and ad fraud rates in India ranked below the global average. Viewability on mobile environments increased in India. Today, Integral Ad Science (Nasd...
brands19 Oct 2021, 13:07

HP launches a new campaign with Boman Irani to challenge cultural stereotypes around gaming
HP launches a new campaign with Boman Irani to challenge cultural stereotypes around gaming
The campaign stands to break the cultural misperceptions around gaming. The short Film - centered in a futuristic world, brings the skills developed through ga...
media19 Oct 2021, 12:21

Top 10 global social media trends to watch out for in 2022: Talkwalker report
Top 10 global social media trends to watch out for in 2022: Talkwalker report
2021 has been an impactful year full of ups and downs. With consumers dictating how brands move forward, 2022 is set to be another challenging year. To make su...
media19 Oct 2021, 10:00

We aim to be the YouTube of podcasters and scale up 20X in the next 12 months: Sandeep Lodha, Gaana
We aim to be the YouTube of podcasters and scale up 20X in the next 12 months: Sandeep Lodha, Gaana
Gaana recently reshuffled its management, bringing Sandeep Lodha on board as its CEO. We recently caught up with him and he spoke to us about the potential of ...
brands18 Oct 2021, 18:58

Amazon's campaign encourages customers to thank its associates and share their happiness with frontline teams
Amazon's campaign encourages customers to thank its associates and share their happiness with frontline teams
Amazon launches the second edition of '#DeliverThanks.' Conceptualized and produced by Organic by MSL, the digital film features Amazon’s associates across the...
media18 Oct 2021, 17:17

ZEEL announces new a-la-carte channel and bouquet pricing in compliance with New Tariff Order
ZEEL announces new a-la-carte channel and bouquet pricing in compliance with New Tariff Order
Gearing up for the festive season, ZEEL has lined up to launch 40 fiction, 20 non-fiction new shows across multiple languages It has also announced its new bou...
advertising25 Oct 2021, 23:34

Seeking nominations for the rising stars of brand marketing in 2021
Seeking nominations for the rising stars of brand marketing in 2021
Insider is seeking nominations for our list of rising stars of brand marketing. We're looking for up-and-coming brand marketers who have the potential to be industry leaders. Insider is seeking nomin...
advertising22 Oct 2021, 03:00

How much money YouTubers make, according to dozens of creators
How much money YouTubers make, according to dozens of creators
YouTube creators who are part of the Partner Program can monetize their videos with ads. The amount of money different creators make per video varies based on a variety of factors. We spoke with doze...
brands21 Oct 2021, 18:21

Adidas onboards Deepika Padukone as its global brand ambassador
Adidas onboards Deepika Padukone as its global brand ambassador
Adidas has a new brand ambassador. Deepika Padukone roster of women athletes and partners around the globe.adidas welcomes global superstar and youth icon, Deepika Padukone to the brand. Padukone wil...
brands21 Oct 2021, 10:00

Fastrack decides to ‘move on’ from its iconic brand tagline; launches a new brand positioning ‘You do you’ to celebrate body positivity and self-expression
Fastrack decides to ‘move on’ from its iconic brand tagline; launches a new brand positioning ‘You do you’ to celebrate body positivity and self-expression
Fastrack started out with a bang. Its maiden tagline, ‘Move On’ has always moved perfectly with changing times and helped the brand carve out a niche for itself by representing the ever-evolving yout...
brands20 Oct 2021, 08:02

ASCI and Futurebrands launch a new report to help brands and advertising agencies shape gender narratives in a positive way
ASCI and Futurebrands launch a new report to help brands and advertising agencies shape gender narratives in a positive way
GenderNext report maps gender depictions through an inclusive process involving advertisers, agencies, commentators, gender experts, policymakers and consumers. The study finds that advertising needs...
ad-tech19 Oct 2021, 14:37

Ad fraud rates decrease in desktop and mobile web display in India: Report
Ad fraud rates decrease in desktop and mobile web display in India: Report
Brand risk and ad fraud rates in India ranked below the global average. Viewability on mobile environments increased in India. Today, Integral Ad Science (Nasdaq: IAS) released its Media Quality Repo...
media19 Oct 2021, 10:00

We aim to be the YouTube of podcasters and scale up 20X in the next 12 months: Sandeep Lodha, Gaana
We aim to be the YouTube of podcasters and scale up 20X in the next 12 months: Sandeep Lodha, Gaana
Gaana recently reshuffled its management, bringing Sandeep Lodha on board as its CEO. We recently caught up with him and he spoke to us about the potential of the audio streaming space, where India i...
media22 Oct 2021, 17:11

Indian Broadcasting & Digital Foundation re-elects K Madhavan as its President
Indian Broadcasting & Digital Foundation re-elects K Madhavan as its President
IBDF, an industry body of Television Broadcasters and Digital Streaming Platforms in the country, has re-elected K Madhavan, Country Manager & President - The Walt Disney Company India & Star India, as its President for the second term. Me...
brands22 Oct 2021, 10:00

As it unveils its most luxurious boutique multiplex yet in Mumbai, PVR is confident of a healthy revival with the opening up of theatres in Maharashtra
As it unveils its most luxurious boutique multiplex yet in Mumbai, PVR is confident of a healthy revival with the opening up of theatres in Maharashtra
Theatres are opening up in Maharashtra today and PVR has taken this opportunity to launch a luxury offering, PVR Maison at Jio World Drive in BKC. Renaud Palliere, CEO, ...
advertising21 Oct 2021, 21:32

Supply-chain woes pull Christmas ads forward
Supply-chain woes pull Christmas ads forward
Hi, welcome back to Insider Advertising. I'm Lara O'Reilly, Insider's media and advertising editor. Before we begin, some news: This is the last edition before our newsletter goes on hiatus. Thank you so much for reading. While we're on our brief pause, you can keep...
advertising21 Oct 2021, 18:34

Pinterest will start paying creators to post content
Pinterest will start paying creators to post content
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Before we begin, some news: This is the last edition before our newsletter goes on hiatus. Thank you so much ...
ad-agencies21 Oct 2021, 15:08

Wunderman Thompson South Asia’s Tarun Rai moves into a new role as Executive Director Strategic Initiatives, APAC
Wunderman Thompson South Asia’s Tarun Rai moves into a new role as Executive Director Strategic Initiatives, APAC
Tarun Rai, Chairman and Group CEO South Asia gets promoted to Executive Director Strategic Initiatives, APAC, effective January 1, 2022. Rai will report directly to Ewen Sturgeon, CEO, International of Wunderman Thompson.After an illustrio...
brands21 Oct 2021, 15:02

KL Rahul to be the brand ambassador for realme's smartphone category
KL Rahul to be the brand ambassador for realme's smartphone category
The seasoned international cricket sensation is announced as Captain realme and would be the face of the realme smartphone category. The sportsman’s personality resonates with the brand spirit ‘Dare to leap’ and represents the brand person...
media21 Oct 2021, 14:36

Festive season brings cheer as ad volumes on TV climb to highest levels in 2021
Festive season brings cheer as ad volumes on TV climb to highest levels in 2021
Ad Volumes on Television continue to post a healthy growth, with the July-Sept quarter registering 461 million seconds of advertising, according to BARC India’s July-Sept 2021 Ad Volumes - Special Festival Edition THINK Report. Ad Volumes ...
brands21 Oct 2021, 12:43

Allen Solly's new campaign spotlights on body positivity to promote its new range of denims for women
Allen Solly's new campaign spotlights on body positivity to promote its new range of denims for women
Allen Solly launches ‘Own Your Shape’ campaign for its women’s Denim range. Conceptualised by Ogilvy India, the film features three girls of different body types, trying different styles.Allen Solly unveils a new range of denims for women ...
brands20 Oct 2021, 16:24

When Karisma Kapoor played Geet from Jab We Met for Dunzo Daily
When Karisma Kapoor played Geet from Jab We Met for Dunzo Daily
Kareena Kapoor Khan’s character Geet from Jab We Met enjoys an ever-increasing fandom. But have you ever imagined what the movie would have been like if Kareena’s sister Karisma Kapoor were to play her role? Dunzo Daily’s latest ad shows how it would have turned out...
brands20 Oct 2021, 15:41

Tata Cliq Luxury's latest campaign normalises discussing the taboo subject of divorce
Tata Cliq Luxury's latest campaign normalises discussing the taboo subject of divorce
Tata Cliq Luxury's latest campaign reminds the audience that all relationships should be treasured, even with your former spouses. The brand film, conceptualized by Havas Creative Group India, urges consumers to cherish relationships with ...
ad-agencies20 Oct 2021, 11:46

Sidharth Rao to take direct charge of dentsu Webchutney from Jan '22 as Gautam Reghunath & PG Aditiya resign to launch new venture
Sidharth Rao to take direct charge of dentsu Webchutney from Jan '22 as Gautam Reghunath & PG Aditiya resign to launch new venture
Dentsu Webchutney today announced that Gautam Reghunath, CEO & PG Aditiya, CCO will be leaving their positions early next year to set up their own venture. With this change, the agency will now be back under the direct charge of Sidharth R...
brands20 Oct 2021, 10:00

Case study: How Netflix India created buzz around Kota Factory’s season 2 launch by leveraging Jeetu Bhaiya’s fanbase
Case study: How Netflix India created buzz around Kota Factory’s season 2 launch by leveraging Jeetu Bhaiya’s fanbase
This case study decodes how Netflix’s Kota Factory created excitement around its new season launch through a 360-marketing campaign. Netflix decided to leverage Kota Factory’s central character, Jeetu Bhaiya’s fandom, whose philosophy, dia...
advertising20 Oct 2021, 01:24

How TikTok is changing the music industry
How TikTok is changing the music industry
TikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. Here's a full breakdown of Insider's recent coverage on TikTok's impact on the music industry. TikTok is an...
brands19 Oct 2021, 15:05

HUL spent Rs 2,255 crore on advertising between April and September this year
HUL spent Rs 2,255 crore on advertising between April and September this year
HUL's Home Care grew 15% driven by high double-digit growth in Fabric Wash. Household care continued to perform well and grew on a strong base. Hindustan Unilever Limited announced its results for the quarter ended 30th September 2021. Sep...
brands19 Oct 2021, 13:07

HP launches a new campaign with Boman Irani to challenge cultural stereotypes around gaming
HP launches a new campaign with Boman Irani to challenge cultural stereotypes around gaming
The campaign stands to break the cultural misperceptions around gaming. The short Film - centered in a futuristic world, brings the skills developed through gaming alive and shows that gamers are better humans.To empower and acknowledge th...
media19 Oct 2021, 12:21

Top 10 global social media trends to watch out for in 2022: Talkwalker report
Top 10 global social media trends to watch out for in 2022: Talkwalker report
2021 has been an impactful year full of ups and downs. With consumers dictating how brands move forward, 2022 is set to be another challenging year. To make sure you’re fully prepared to tackle the upcoming year, Talkwalker dug deep to fin...
brands18 Oct 2021, 18:58

Amazon's campaign encourages customers to thank its associates and share their happiness with frontline teams
Amazon's campaign encourages customers to thank its associates and share their happiness with frontline teams
Amazon launches the second edition of '#DeliverThanks.' Conceptualized and produced by Organic by MSL, the digital film features Amazon’s associates across the operations network, giving audiences a glimpse of the people behind the scenes....
media18 Oct 2021, 17:17

ZEEL announces new a-la-carte channel and bouquet pricing in compliance with New Tariff Order
ZEEL announces new a-la-carte channel and bouquet pricing in compliance with New Tariff Order
Gearing up for the festive season, ZEEL has lined up to launch 40 fiction, 20 non-fiction new shows across multiple languages It has also announced its new bouquet pricing in compliance with NTO 2.0Zee Entertainment Enterprises Ltd. (ZEEL)...