TOP STORY
Can Instagram Reels be a new home for TikTokers?
brands6 Jul 2020, 10:00
Work from home has led to an increase in sales of our home appliance range: Vijay Babu, LG Electronics India
Work from home has led to an increase in sales of our home appliance range: Vijay Babu, LG Electronics India
People working from home are buying products like washing machine and dishwashers...
media6 Jul 2020, 19:53
The‌ ‌Dos‌ ‌and‌ ‌Don’ts‌ ‌of‌ ‌marketing‌ ‌during‌ ‌a‌ pandemic‌
The‌ ‌Dos‌ ‌and‌ ‌Don’ts‌ ‌of‌ ‌marketing‌ ‌during‌ ‌a‌ pandemic‌
‌CoronaVirus‌ ‌is‌ ‌ ‌rapidly‌ ‌accelerating‌ ‌long-term‌ ‌underlying‌ ‌industry‌ ‌trends...
ad-agencies6 Jul 2020, 10:00
The story behind Geometry Encompass’ anthem ‘We Got This’ with Ankur Tewari and Clinton Cerejo
The story behind Geometry Encompass’ anthem ‘We Got This’ with Ankur Tewari and Clinton Cerejo
The song ‘We Got This’, is all about being a resilient and reiterates the power of unity and hope....
brands3 Jul 2020, 10:00
Marketers should use their own moral compass while communicating with consumers: Sapna Arora, OLX
Marketers should use their own moral compass while communicating with consumers: Sapna Arora, OLX
Arora also walked us through OLX’s combat strategy which was in tandem with the government’s four lockdown phases....
tech3 Jul 2020, 15:09
EXCLUSIVE: Instagram Reels is being quietly tested in India just days after the TikTok ban
EXCLUSIVE: Instagram Reels is being quietly tested in India just days after the TikTok ban
Facebook had recently shut down its TikTok clone app Lasso and was concentrating on ‘Reels’ to capture markets. ...
brands6 Jul 2020, 10:00
Work from home has led to an increase in sales of our home appliance range: Vijay Babu, LG Electronics India
Work from home has led to an increase in sales of our home appliance range: Vijay Babu, LG Electronics India
People working from home are buying products like washing machine and dishwashers...
media6 Jul 2020, 19:53
The‌ ‌Dos‌ ‌and‌ ‌Don’ts‌ ‌of‌ ‌marketing‌ ‌during‌ ‌a‌ pandemic‌
The‌ ‌Dos‌ ‌and‌ ‌Don’ts‌ ‌of‌ ‌marketing‌ ‌during‌ ‌a‌ pandemic‌
‌CoronaVirus‌ ‌is‌ ‌ ‌rapidly‌ ‌accelerating‌ ‌long-term‌ ‌underlying‌ ‌industry‌ ‌trends...
ad-agencies6 Jul 2020, 10:00
The story behind Geometry Encompass’ anthem ‘We Got This’ with Ankur Tewari and Clinton Cerejo
The story behind Geometry Encompass’ anthem ‘We Got This’ with Ankur Tewari and Clinton Cerejo
The song ‘We Got This’, is all about being a resilient and reiterates the power of unity and hope....
brands3 Jul 2020, 10:00
Marketers should use their own moral compass while communicating with consumers: Sapna Arora, OLX
Marketers should use their own moral compass while communicating with consumers: Sapna Arora, OLX
Arora also walked us through OLX’s combat strategy which was in tandem with the government’s four lockdown phases....
tech3 Jul 2020, 15:09
EXCLUSIVE: Instagram Reels is being quietly tested in India just days after the TikTok ban
EXCLUSIVE: Instagram Reels is being quietly tested in India just days after the TikTok ban
Facebook had recently shut down its TikTok clone app Lasso and was concentrating on ‘Reels’ to capture markets. ...
WHAT'S HAPPENING
advertising2 Jul 2020, 22:19

Condé Nast employees say Black celebrities like Lizzo and Megan Thee Stallion were rejected from videos based on a 'racist' vetting process
Condé Nast employees say Black celebrities like Lizzo and Megan Thee Stallion were rejected from videos based on a 'racist' vetting process
This story is for subscribers to Business Insider. For a brief period, we're making it widely available. For more information on a subscription to Business Ins...
brands2 Jul 2020, 17:49

HUL's Fair & Lovely to now be called 'Glow & Lovely'
HUL's Fair & Lovely to now be called 'Glow & Lovely'
In the wake of the Black Lives Matter movement in the US which led to social media calling out beauty brands for perpetrating a bias based on skin colour, HUL ...
advertising2 Jul 2020, 17:47

Influencers live a pandemic-free fantasy, Quibi dismisses 'YouTuber ideas,' and what's happening with Shane Dawson
Influencers live a pandemic-free fantasy, Quibi dismisses 'YouTuber ideas,' and what's happening with Shane Dawson
Happy Thursday! This is Amanda Perelli and welcome back to Influencer Dashboard, our weekly rundown of what's new in the influencer and creator economy. Before...
ad-tech2 Jul 2020, 14:20

BoxEngage.com, an Indian alternative of TikTok, sees 10X in the last 24 hours
BoxEngage.com, an Indian alternative of TikTok, sees 10X in the last 24 hours
Boxengage.com was launched during the lockdown. The AI-backed live-streaming app has grown 10X in the last 24 hours. Currently, boxengage.com is only a website...
media2 Jul 2020, 13:57

Advertising of Chyawanprash on TV grew by 8 times between March and May this year: TAM AdEx Overview
Advertising of Chyawanprash on TV grew by 8 times between March and May this year: TAM AdEx Overview
Within the category, Dabur India was the top advertiser on TV, Radio & Digital mediums. More than 80% of the category ad volumes was on the news channel genre ...
media2 Jul 2020, 13:42

Multiplex Association of India expresses dismay after the government decides to keep cinema halls shut in Unlock 2.0
Multiplex Association of India expresses dismay after the government decides to keep cinema halls shut in Unlock 2.0
MAI urges the government to open up cinema halls. It said that there must be a start and the unlocking of cinemas in non-containment zones across India as it i...
brands2 Jul 2020, 11:49

Indian origin products most likely to have a positive influence on people’s purchase intent: Report
Indian origin products most likely to have a positive influence on people’s purchase intent: Report
As per YouGov's report, in the last quarter, Xiaomi, Vivo, RealMe and Oppo have witnessed declining Buzz scores. The negative sentiment is likely to affect the...
ad-agencies2 Jul 2020, 11:37

Tonic Worldwide launches personalised video marketing solution for brands
Tonic Worldwide launches personalised video marketing solution for brands
The AI-driven new offering is an extension of the already existing video content division ‘TWIP.’ The collaboration with Vidz.ai will enable TWIP to extend cus...
brands2 Jul 2020, 10:00

Our business on e-commerce has almost doubled over the last 3-4 weeks: Abhishek Ganguly, PUMA India and Southeast Asia
Our business on e-commerce has almost doubled over the last 3-4 weeks: Abhishek Ganguly, PUMA India and Southeast Asia
In our latest series, we talk to brands about how they have been marketing during these adverse times, the things they have learnt and how they are preparing f...
brands1 Jul 2020, 12:32

As the world’s most valuable brands see their total brand value increase by 5.9% despite COVID-19 impacts, Amazon takes the top spot: BrandZ Top 100 Most Valuable Global Ranking
As the world’s most valuable brands see their total brand value increase by 5.9% despite COVID-19 impacts, Amazon takes the top spot: BrandZ Top 100 Most Valuable Global Ranking
Investment in marketing and brand-building critical for business recovery post-COVID-19. Innovation and creativity key drivers of growth as BrandZ Top 100’s to...
brands1 Jul 2020, 10:00

We expect demand to be back by Q4 buoyed by a resurging customer sentiment: Santosh Iyer, Mercedes-Benz India
We expect demand to be back by Q4 buoyed by a resurging customer sentiment: Santosh Iyer, Mercedes-Benz India
While the last few months have been difficult for the brand, it has been witnessing continuing consumer enquiries for its offerings on its online sales platfor...
ad-tech1 Jul 2020, 09:00

How TikTok’s ban in India might impact influencers and brands
How TikTok’s ban in India might impact influencers and brands
As the government banned 59 Chinese apps around talks of data privacy and security, many influencers and brands have been left in the lurch. Since apps like Ti...
advertising1 Jul 2020, 03:16

The Facebook boycott is gaining steam, but the real impact might not be felt for another year
The Facebook boycott is gaining steam, but the real impact might not be felt for another year
Hello! Welcome to the Advertising & Media Insider newsletter, your weekly fix of industry news. I'm Lucia Moses, deputy editor here. You can sign up for this n...
advertising30 Jun 2020, 21:57

Many influencers are living a dangerous, mask-free fantasy and ignoring the pandemic. LA health officials want them to use their platforms to help 'save lives' instead.
Many influencers are living a dangerous, mask-free fantasy and ignoring the pandemic. LA health officials want them to use their platforms to help 'save lives' instead.
California has seen a resurgence of coronavirus cases in recent days, hitting a new peak for its largest single-day tally of new infections on Monday. But many...
brands30 Jun 2020, 17:43

Mondelez India enters the Rs 2000 crore cakes category with the launch of Cadbury Chocobakes Choc Layered Cakes
Mondelez India enters the Rs 2000 crore cakes category with the launch of Cadbury Chocobakes Choc Layered Cakes
Cadbury Chocobakes Choc Layered Cakes will be available on shelves from July 2020. It will be a pan-India launch supported by a 360-degree communication campai...
brands30 Jun 2020, 10:00

As folks go about reviving life and business, we will scrub our spaces and protect them: Mayur Hola, OYO Hotels & Homes
As folks go about reviving life and business, we will scrub our spaces and protect them: Mayur Hola, OYO Hotels & Homes
In our latest interview series, we talk to brands to understand how they are coping with the new normal and their strategies towards navigating these difficult...
advertising30 Jun 2020, 02:55

Insiders at Omnicom agency GMMB say the workplace is rife with 'systemic' racism, where people of color are tokenized and treated like 'the help'
Insiders at Omnicom agency GMMB say the workplace is rife with 'systemic' racism, where people of color are tokenized and treated like 'the help'
This story is for subscribers to Business Insider. For a brief time, we're making it widely available. Click here for more information on a subscription to Bus...
media29 Jun 2020, 19:05

Disney+ Hotstar Multiplex to release 7 Bollywood movies directly on its platform between July and October
Disney+ Hotstar Multiplex to release 7 Bollywood movies directly on its platform between July and October
The first movie to be released directly on the platform will be Sushant Singh Rajput's Dil Bechara. Between July and October, the platform will directly launch...
ad-tech29 Jun 2020, 16:09

Over 61% influencers have noticed higher than average engagement with sponsored posts during the lockdown: Pulpkey survey
Over 61% influencers have noticed higher than average engagement with sponsored posts during the lockdown: Pulpkey survey
According to a recent survey by Pulpkey, 71% influencers stated they had seen a spike in the number of their followers. 61% of influencers say they have notice...
media29 Jun 2020, 15:59

BARC India's upgraded interface YUMI Analytics to go live on July 1
BARC India's upgraded interface YUMI Analytics to go live on July 1
BARC India will complete transitioning to its upgraded, versatile and user-friendly software interface, YUMI Analytics, starting July 1, 2020. The new interfac...
brands29 Jun 2020, 11:29

By 2024, all of Adidas’ shoes and clothing will be made with 100% recycled polyester
By 2024, all of Adidas’ shoes and clothing will be made with 100% recycled polyester
In the next 4 years, adidas is aiming to replace all plastics and polyester in its products with recycled materials. In 2015, adidas announced a partnership wi...
ad-agencies29 Jun 2020, 10:00

Pride Month: How ad industry can drive change in the society
Pride Month: How ad industry can drive change in the society
In the last feature of our Pride Month series, we look back at the past of advertising, speak to the LGBTQIA+ community from the industry on which ads they res...
advertising28 Jun 2020, 17:49

An inside look at the agents and managers competing to sign TikTok's biggest stars
An inside look at the agents and managers competing to sign TikTok's biggest stars
TikTok is still a relative newcomer to the social-media world, but it's quickly grown into one of the most popular video apps among creators. As its stars have...
brands26 Jun 2020, 15:04

Spotify replaces its logo on social media with a Good Day Biscuit after Twitter user spots similarities
Spotify replaces its logo on social media with a Good Day Biscuit after Twitter user spots similarities
Spotify has proved how important it is to listen to your consumers yet again. This time, the music streaming app has replaced its logo with Good Day Biscuit af...
brands26 Jun 2020, 10:00

Fair and Lovely to drop ‘Fair’ from its name but will that be enough to appeal to new-age consumers?
Fair and Lovely to drop ‘Fair’ from its name but will that be enough to appeal to new-age consumers?
In a revolutionary decision, Hindustan Unilever Limited has announced that it will rename the brand ‘Fair and Lovely.’ The giant said that it will drop words l...
advertising25 Jun 2020, 17:48

TikTok stars travel and party during the pandemic, the industry's top managers and agents, and Biden's influencer campaign strategy
TikTok stars travel and party during the pandemic, the industry's top managers and agents, and Biden's influencer campaign strategy
Hi, this is Amanda Perelli and welcome back to Influencer Dashboard, our weekly rundown of what's new in the influencer and creator economy. There's no doubt t...
brands25 Jun 2020, 17:07

Guardian GNC tries to change the definition of #IAMPOSITIVE in its latest campaign with John Abraham
Guardian GNC tries to change the definition of #IAMPOSITIVE in its latest campaign with John Abraham
The campaign is conceptualised and executed by Gozoop. It talks about how this situation has helped all of us reflect on life and what it would mean to Live We...
advertising2 Jul 2020, 22:19

Condé Nast employees say Black celebrities like Lizzo and Megan Thee Stallion were rejected from videos based on a 'racist' vetting process
Condé Nast employees say Black celebrities like Lizzo and Megan Thee Stallion were rejected from videos based on a 'racist' vetting process
This story is for subscribers to Business Insider. For a brief period, we're making it widely available. For more information on a subscription to Business Insider, click here. Business Insider spoke...
ad-tech2 Jul 2020, 14:20

BoxEngage.com, an Indian alternative of TikTok, sees 10X in the last 24 hours
BoxEngage.com, an Indian alternative of TikTok, sees 10X in the last 24 hours
Boxengage.com was launched during the lockdown. The AI-backed live-streaming app has grown 10X in the last 24 hours. Currently, boxengage.com is only a website and would shortly launch its mobile app...
brands2 Jul 2020, 11:49

Indian origin products most likely to have a positive influence on people’s purchase intent: Report
Indian origin products most likely to have a positive influence on people’s purchase intent: Report
As per YouGov's report, in the last quarter, Xiaomi, Vivo, RealMe and Oppo have witnessed declining Buzz scores. The negative sentiment is likely to affect their future choices as well, with a quarte...
brands1 Jul 2020, 12:32

As the world’s most valuable brands see their total brand value increase by 5.9% despite COVID-19 impacts, Amazon takes the top spot: BrandZ Top 100 Most Valuable Global Ranking
As the world’s most valuable brands see their total brand value increase by 5.9% despite COVID-19 impacts, Amazon takes the top spot: BrandZ Top 100 Most Valuable Global Ranking
Investment in marketing and brand-building critical for business recovery post-COVID-19. Innovation and creativity key drivers of growth as BrandZ Top 100’s total worth hits $5 trillion and delivers ...
advertising1 Jul 2020, 03:16

The Facebook boycott is gaining steam, but the real impact might not be felt for another year
The Facebook boycott is gaining steam, but the real impact might not be felt for another year
Hello! Welcome to the Advertising & Media Insider newsletter, your weekly fix of industry news. I'm Lucia Moses, deputy editor here. You can sign up for this newsletter here. Facebook fallout For yea...
brands30 Jun 2020, 10:00

As folks go about reviving life and business, we will scrub our spaces and protect them: Mayur Hola, OYO Hotels & Homes
As folks go about reviving life and business, we will scrub our spaces and protect them: Mayur Hola, OYO Hotels & Homes
In our latest interview series, we talk to brands to understand how they are coping with the new normal and their strategies towards navigating these difficult times. Mayur Hola, Head of Global Brand...
ad-tech29 Jun 2020, 16:09

Over 61% influencers have noticed higher than average engagement with sponsored posts during the lockdown: Pulpkey survey
Over 61% influencers have noticed higher than average engagement with sponsored posts during the lockdown: Pulpkey survey
According to a recent survey by Pulpkey, 71% influencers stated they had seen a spike in the number of their followers. 61% of influencers say they have noticed a higher than average engagement with ...
ad-agencies29 Jun 2020, 10:00

Pride Month: How ad industry can drive change in the society
Pride Month: How ad industry can drive change in the society
In the last feature of our Pride Month series, we look back at the past of advertising, speak to the LGBTQIA+ community from the industry on which ads they resonated with, its evolution thus far and ...
brands26 Jun 2020, 10:00

Fair and Lovely to drop ‘Fair’ from its name but will that be enough to appeal to new-age consumers?
Fair and Lovely to drop ‘Fair’ from its name but will that be enough to appeal to new-age consumers?
In a revolutionary decision, Hindustan Unilever Limited has announced that it will rename the brand ‘Fair and Lovely.’ The giant said that it will drop words like ‘Fair,’ ‘White/Whitening,’ Light/Lig...
brands2 Jul 2020, 17:49

HUL's Fair & Lovely to now be called 'Glow & Lovely'
HUL's Fair & Lovely to now be called 'Glow & Lovely'
In the wake of the Black Lives Matter movement in the US which led to social media calling out beauty brands for perpetrating a bias based on skin colour, HUL has changed the name of its fairness cream brand, Fair & Lovely. The brand will now be called Glow & Lovely...
advertising2 Jul 2020, 17:47

Influencers live a pandemic-free fantasy, Quibi dismisses 'YouTuber ideas,' and what's happening with Shane Dawson
Influencers live a pandemic-free fantasy, Quibi dismisses 'YouTuber ideas,' and what's happening with Shane Dawson
Happy Thursday! This is Amanda Perelli and welcome back to Influencer Dashboard, our weekly rundown of what's new in the influencer and creator economy. Before we get started, I want to first introduce a new reporter on BI's business of in...
media2 Jul 2020, 13:57

Advertising of Chyawanprash on TV grew by 8 times between March and May this year: TAM AdEx Overview
Advertising of Chyawanprash on TV grew by 8 times between March and May this year: TAM AdEx Overview
Within the category, Dabur India was the top advertiser on TV, Radio & Digital mediums. More than 80% of the category ad volumes was on the news channel genre during Mar-May ’20 on TV. More than 70% share of category ad volumes were during...
media2 Jul 2020, 13:42

Multiplex Association of India expresses dismay after the government decides to keep cinema halls shut in Unlock 2.0
Multiplex Association of India expresses dismay after the government decides to keep cinema halls shut in Unlock 2.0
MAI urges the government to open up cinema halls. It said that there must be a start and the unlocking of cinemas in non-containment zones across India as it is the backbone of Indian Film Industry, accounting nearly 60% of revenues of fil...
ad-agencies2 Jul 2020, 11:37

Tonic Worldwide launches personalised video marketing solution for brands
Tonic Worldwide launches personalised video marketing solution for brands
The AI-driven new offering is an extension of the already existing video content division ‘TWIP.’ The collaboration with Vidz.ai will enable TWIP to extend customization and personalization in videos under TWIP.Tonic Worldwide, a digital-f...
brands2 Jul 2020, 10:00

Our business on e-commerce has almost doubled over the last 3-4 weeks: Abhishek Ganguly, PUMA India and Southeast Asia
Our business on e-commerce has almost doubled over the last 3-4 weeks: Abhishek Ganguly, PUMA India and Southeast Asia
In our latest series, we talk to brands about how they have been marketing during these adverse times, the things they have learnt and how they are preparing for the somewhat uncertain future. In today's interview, Abhishek Ganguly, Genera...
brands1 Jul 2020, 10:00

We expect demand to be back by Q4 buoyed by a resurging customer sentiment: Santosh Iyer, Mercedes-Benz India
We expect demand to be back by Q4 buoyed by a resurging customer sentiment: Santosh Iyer, Mercedes-Benz India
While the last few months have been difficult for the brand, it has been witnessing continuing consumer enquiries for its offerings on its online sales platform. Owing to this interest, the brand also recently launched its latest offering,...
ad-tech1 Jul 2020, 09:00

How TikTok’s ban in India might impact influencers and brands
How TikTok’s ban in India might impact influencers and brands
As the government banned 59 Chinese apps around talks of data privacy and security, many influencers and brands have been left in the lurch. Since apps like TikTok have a huge influencer community and brands also have their marketing monies invested on the platform,...
advertising30 Jun 2020, 21:57

Many influencers are living a dangerous, mask-free fantasy and ignoring the pandemic. LA health officials want them to use their platforms to help 'save lives' instead.
Many influencers are living a dangerous, mask-free fantasy and ignoring the pandemic. LA health officials want them to use their platforms to help 'save lives' instead.
California has seen a resurgence of coronavirus cases in recent days, hitting a new peak for its largest single-day tally of new infections on Monday. But many influencers and celebrities living in the state are posting content on social m...
brands30 Jun 2020, 17:43

Mondelez India enters the Rs 2000 crore cakes category with the launch of Cadbury Chocobakes Choc Layered Cakes
Mondelez India enters the Rs 2000 crore cakes category with the launch of Cadbury Chocobakes Choc Layered Cakes
Cadbury Chocobakes Choc Layered Cakes will be available on shelves from July 2020. It will be a pan-India launch supported by a 360-degree communication campaign. The idea behind the launch is to capitalize on the fast growing snacking cat...
advertising30 Jun 2020, 02:55

Insiders at Omnicom agency GMMB say the workplace is rife with 'systemic' racism, where people of color are tokenized and treated like 'the help'
Insiders at Omnicom agency GMMB say the workplace is rife with 'systemic' racism, where people of color are tokenized and treated like 'the help'
This story is for subscribers to Business Insider. For a brief time, we're making it widely available. Click here for more information on a subscription to Business Insider. Current and former GMMB employees who spoke with Business Insider...
media29 Jun 2020, 19:05

Disney+ Hotstar Multiplex to release 7 Bollywood movies directly on its platform between July and October
Disney+ Hotstar Multiplex to release 7 Bollywood movies directly on its platform between July and October
The first movie to be released directly on the platform will be Sushant Singh Rajput's Dil Bechara. Between July and October, the platform will directly launch 7 big-ticket Bollywood releases on the platform. Disney+ Hotstar is announced t...
media29 Jun 2020, 15:59

BARC India's upgraded interface YUMI Analytics to go live on July 1
BARC India's upgraded interface YUMI Analytics to go live on July 1
BARC India will complete transitioning to its upgraded, versatile and user-friendly software interface, YUMI Analytics, starting July 1, 2020. The new interface will have modules that are more flexible and customisable, and is designed to be performance oriented wit...
brands29 Jun 2020, 11:29

By 2024, all of Adidas’ shoes and clothing will be made with 100% recycled polyester
By 2024, all of Adidas’ shoes and clothing will be made with 100% recycled polyester
In the next 4 years, adidas is aiming to replace all plastics and polyester in its products with recycled materials. In 2015, adidas announced a partnership with Parley for the Oceans, an organization that raises awareness about the beauty...
advertising28 Jun 2020, 17:49

An inside look at the agents and managers competing to sign TikTok's biggest stars
An inside look at the agents and managers competing to sign TikTok's biggest stars
TikTok is still a relative newcomer to the social-media world, but it's quickly grown into one of the most popular video apps among creators. As its stars have built massive followings, talent managers and agents from both upstart companie...
brands26 Jun 2020, 15:04

Spotify replaces its logo on social media with a Good Day Biscuit after Twitter user spots similarities
Spotify replaces its logo on social media with a Good Day Biscuit after Twitter user spots similarities
Spotify has proved how important it is to listen to your consumers yet again. This time, the music streaming app has replaced its logo with Good Day Biscuit after a Twitter user posted a picture saying the grooves on the biscuit resembled ...
advertising25 Jun 2020, 17:48

TikTok stars travel and party during the pandemic, the industry's top managers and agents, and Biden's influencer campaign strategy
TikTok stars travel and party during the pandemic, the industry's top managers and agents, and Biden's influencer campaign strategy
Hi, this is Amanda Perelli and welcome back to Influencer Dashboard, our weekly rundown of what's new in the influencer and creator economy. There's no doubt that the influencer industry has grown tremendously in recent years. And througho...
brands25 Jun 2020, 17:07

Guardian GNC tries to change the definition of #IAMPOSITIVE in its latest campaign with John Abraham
Guardian GNC tries to change the definition of #IAMPOSITIVE in its latest campaign with John Abraham
The campaign is conceptualised and executed by Gozoop. It talks about how this situation has helped all of us reflect on life and what it would mean to Live Well.The global pandemic has pushed everyone inside the four walls of their home, ...