TOP STORY
Here's how Amit and Gaurav Khatri are making the right 'Noise'
brands30 Mar 2022, 10:00
Here’s how The Body Shop navigated the pandemic and is growing its business in IndiaHere’s how The Body Shop navigated the pandemic and is growing its business in India
Vishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far...
brands29 Mar 2022, 10:00
I have a dream of becoming a creative unicorn: Raj ShamaniI have a dream of becoming a creative unicorn: Raj Shamani
Raj Shamani was 16 when he joined his father’s business, which traded in chemicals for soaps and detergents...
brands28 Mar 2022, 10:00
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 yearsHere’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 years
Suhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's journey so far...
brands25 Mar 2022, 10:01
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumersAs inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumers
Swapnil Tripathi, Chief Business Officer, IntrCity SmartBus tells us about the brand's journey...
media25 Mar 2022, 11:47
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022
2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020...
media24 Mar 2022, 10:00
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket seasonWhy mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season
Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness during the cricket season...
brands30 Mar 2022, 10:00
Here’s how The Body Shop navigated the pandemic and is growing its business in IndiaHere’s how The Body Shop navigated the pandemic and is growing its business in India
Vishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far...
brands29 Mar 2022, 10:00
I have a dream of becoming a creative unicorn: Raj ShamaniI have a dream of becoming a creative unicorn: Raj Shamani
Raj Shamani was 16 when he joined his father’s business, which traded in chemicals for soaps and detergents...
brands28 Mar 2022, 10:00
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 yearsHere’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 years
Suhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's journey so far...
brands25 Mar 2022, 10:01
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumersAs inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumers
Swapnil Tripathi, Chief Business Officer, IntrCity SmartBus tells us about the brand's journey...
media25 Mar 2022, 11:47
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022
2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020...
media24 Mar 2022, 10:00
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket seasonWhy mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season
Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness during the cricket season...
WHAT'S HAPPENING
advertising01 Jul 2022, 20:34

Antonia Wade, PwC's global CMO, tells Insider how B2B spending changes in tough economic times
Antonia Wade, PwC's global CMO, tells Insider how B2B spending changes in tough economic times
Antonia Wade, chief marketing officer at PwC spoke about the ways marketers and business leaders will adapt their spending in an economic downturn. Before the ...
advertising30 Jun 2022, 22:42

All the ways marketing and advertising are shaping the metaverse
All the ways marketing and advertising are shaping the metaverse
The metaverse is getting a big boost from Facebook, Microsoft, and other tech giants. Marketers are scrambling to play in these virtual spaces, with NFTs, gami...
advertising28 Jun 2022, 22:42

Read the pitch decks that helped 11 creator economy startups raise millions of dollars
Read the pitch decks that helped 11 creator economy startups raise millions of dollars
The "creator economy" is catching the attention – and wallets — of notable VCs. Creator-focused startups are raising millions of dollars. The phrase "creator e...
advertising28 Jun 2022, 02:52

How many Instagram followers you need to start getting paid
How many Instagram followers you need to start getting paid
A couple thousand followers on Instagram qualifies some users as "influencers." But at what point — and with how many followers — can an influencer start makin...
advertising28 Jun 2022, 02:36

Seeking nominations for Insider's CMOs to Watch in 2022
Seeking nominations for Insider's CMOs to Watch in 2022
Insider is seeking nominations for its fourth annual list of CMOs to Watch. This list recognizes first-time and newly named top marketers at consumer brands. F...
advertising28 Jun 2022, 02:19

Seeking nominations for Insider's CMOs to Watch in 2022
Seeking nominations for Insider's CMOs to Watch in 2022
Insider is seeking nominations for its fourth annual list of CMOs to Watch. This list recognizes first-time and newly named top marketers at consumer brands. F...
advertising27 Jun 2022, 22:28

How many Instagram followers you need to start getting paid
How many Instagram followers you need to start getting paid
A couple thousand followers on Instagram qualifies some users as "influencers." But at what point — and with how many followers — can an influencer start makin...
advertising24 Jun 2022, 01:47

How much top advertising agencies pay employees in the US
How much top advertising agencies pay employees in the US
Ad agencies are trying to fill loads of roles amid a talent shortage. Insider analyzed the latest government data to see what agencies paid employees. Salaries...
advertising15 Jun 2022, 22:52

Retailers are building their own ad businesses to compete with Amazon. Here's the latest news on Walmart, Instacart, and more.
Retailers are building their own ad businesses to compete with Amazon. Here's the latest news on Walmart, Instacart, and more.
Retailers are gunning for advertising dollars. Retail ad is predicted to grow 31% to $41 billion this year, and Amazon, Walmart, Instacart, and others are buil...
advertising08 Jun 2022, 01:41

Seeking nominations for the leading TikTok talent managers and agents in 2022
Seeking nominations for the leading TikTok talent managers and agents in 2022
Insider is compiling our third annual list of the top managers and agents for TikTok creators. We want to hear from you on who is helping TikTok talent build m...
advertising06 Jun 2022, 20:45

Check out these 27 pitch decks that startups used to raise millions to disrupt advertising
Check out these 27 pitch decks that startups used to raise millions to disrupt advertising
Investors are pouring money into marketing and media startups. These startups are using technology to disrupt advertising and marketing. Check out these 27 dec...
advertising01 Jun 2022, 20:05

How TikTok is changing the music industry
How TikTok is changing the music industry
TikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. ...
advertising26 May 2022, 00:40

How Instagram nano influencers make money with under 10,000 followers
How Instagram nano influencers make money with under 10,000 followers
"Nano" influencers are generally defined as having fewer than 10,000 followers on Instagram. And some have turned their social-media hobbies into part-time job...
advertising25 May 2022, 17:41

How to make money on Snapchat, according to creators
How to make money on Snapchat, according to creators
Snapchat is a moneymaker for some creators who know how take advantage of the platform. Successful creators post content frequently to Spotlight, sign brand de...
advertising17 May 2022, 21:00

How to create an influencer media kit to get brand deals
How to create an influencer media kit to get brand deals
Social-media influencers use media kits to pitch themselves to brands. These documents often provide metrics, and some kits also include pay rates. Many social...
advertising17 May 2022, 00:41

How influencers reach out to brands to get paid collaborations
How influencers reach out to brands to get paid collaborations
Brand deals are a top income source for many influencers. These collaborations often start with a pitch, through email or other methods. One of the earliest qu...
advertising14 May 2022, 00:24

Influencers want Instagram to take action as fake accounts impersonate them to scam their followers
Influencers want Instagram to take action as fake accounts impersonate them to scam their followers
Finance influencers say that fake accounts impersonating them are rampant on Instagram. Scammers are copying real profiles to trick followers into thinking the...
advertising05 May 2022, 07:14

Twitter fails to calm jittery advertisers over Musk plans at rushed sales showcase
Twitter fails to calm jittery advertisers over Musk plans at rushed sales showcase
Twitter executives tried to reassure advertisers nervous about how the platform will change under Elon Musk. At the annual IAB NewFronts, Twitter executives ma...
media29 Apr 2022, 20:49

Newly launched adtech platform Parva seeks to create new opportunities for advertisers to reach premium audiences at scale
Newly launched adtech platform Parva seeks to create new opportunities for advertisers to reach premium audiences at scale
Newly launched adtech platform Parva, with 360 million monthly active users and serving 2,241 million monthly ad impressions, is all set to become a key option...
advertising29 Apr 2022, 19:50

How much money TikTokers make, according to creators
How much money TikTokers make, according to creators
TikTok has created a new generation of digital stars who have built massive audiences on the app. But many creators are still experimenting with how to make mo...
advertising26 Apr 2022, 02:05

How much money YouTubers make, according to dozens of creators
How much money YouTubers make, according to dozens of creators
YouTube creators who are part of the Partner Program can monetize their videos with ads. The amount of money different creators make per video varies based on ...
advertising19 Apr 2022, 19:45

The New York Times has named Joseph Kahn, the veteran international editor and No. 2 figure in the Times newsroom, as its next executive editor
The New York Times has named Joseph Kahn, the veteran international editor and No. 2 figure in the Times newsroom, as its next executive editor
Joseph Kahn, 57, will take over The New York Times newsroom from Dean Baquet. Kahn is a former foreign correspondent in China and international editor. Joseph ...
advertising18 Apr 2022, 17:40

The latest news about the public relations industry, from pay and hiring to growth areas
The latest news about the public relations industry, from pay and hiring to growth areas
The job of a PR expert is getting more complex as companies and public figures seek help navigating social issues. The industry is also growing with opportunit...
advertising08 Apr 2022, 06:05

How much influencers get paid on Instagram, TikTok, and YouTube
How much influencers get paid on Instagram, TikTok, and YouTube
Influencers get paid a number of ways, from sponsorships to ad revenue. How much creators earn depends on factors like following size, engagement, and content ...
advertising07 Apr 2022, 01:41

Seeking nominations for the most innovative chief marketing officers in the world in 2022
Seeking nominations for the most innovative chief marketing officers in the world in 2022
Insider is seeking nominations for our seventh-annual list of the most innovative CMOs in the world. We want to hear from you. Submit your ideas via this surve...
advertising01 Jul 2022, 20:34

Antonia Wade, PwC's global CMO, tells Insider how B2B spending changes in tough economic times
Antonia Wade, PwC's global CMO, tells Insider how B2B spending changes in tough economic times
Antonia Wade, chief marketing officer at PwC spoke about the ways marketers and business leaders will adapt their spending in an economic downturn. Before the pandemic, she said, marketers might have...
advertising28 Jun 2022, 02:19

Seeking nominations for Insider's CMOs to Watch in 2022
Seeking nominations for Insider's CMOs to Watch in 2022
Insider is seeking nominations for its fourth annual list of CMOs to Watch. This list recognizes first-time and newly named top marketers at consumer brands. Fresh off revealing its Most Innovative C...
advertising06 Jun 2022, 20:45

Check out these 27 pitch decks that startups used to raise millions to disrupt advertising
Check out these 27 pitch decks that startups used to raise millions to disrupt advertising
Investors are pouring money into marketing and media startups. These startups are using technology to disrupt advertising and marketing. Check out these 27 decks to see how these startups sold their ...
advertising25 May 2022, 17:41

How to make money on Snapchat, according to creators
How to make money on Snapchat, according to creators
Snapchat is a moneymaker for some creators who know how take advantage of the platform. Successful creators post content frequently to Spotlight, sign brand deals, or create AR lenses. While Snapchat...
advertising14 May 2022, 00:24

Influencers want Instagram to take action as fake accounts impersonate them to scam their followers
Influencers want Instagram to take action as fake accounts impersonate them to scam their followers
Finance influencers say that fake accounts impersonating them are rampant on Instagram. Scammers are copying real profiles to trick followers into thinking they are actually influencers. Fake account...
advertising29 Apr 2022, 19:50

How much money TikTokers make, according to creators
How much money TikTokers make, according to creators
TikTok has created a new generation of digital stars who have built massive audiences on the app. But many creators are still experimenting with how to make money. TikTok ushered in a new generation ...
advertising18 Apr 2022, 17:40

The latest news about the public relations industry, from pay and hiring to growth areas
The latest news about the public relations industry, from pay and hiring to growth areas
The job of a PR expert is getting more complex as companies and public figures seek help navigating social issues. The industry is also growing with opportunities in areas like financial communicatio...
advertising30 Jun 2022, 22:42

All the ways marketing and advertising are shaping the metaverse
All the ways marketing and advertising are shaping the metaverse
The metaverse is getting a big boost from Facebook, Microsoft, and other tech giants. Marketers are scrambling to play in these virtual spaces, with NFTs, gaming integrations, and more. The "metaverse" recently got a big boost from Facebook parent Meta, which is pou...
advertising28 Jun 2022, 22:42

Read the pitch decks that helped 11 creator economy startups raise millions of dollars
Read the pitch decks that helped 11 creator economy startups raise millions of dollars
The "creator economy" is catching the attention – and wallets — of notable VCs. Creator-focused startups are raising millions of dollars. The phrase "creator economy" skyrocketed as a buzzword in 2021 as creators, VCs, and entrepreneurs ru...
advertising28 Jun 2022, 02:52

How many Instagram followers you need to start getting paid
How many Instagram followers you need to start getting paid
A couple thousand followers on Instagram qualifies some users as "influencers." But at what point — and with how many followers — can an influencer start making money? With a few thousand followers on Instagram these days, it's easy to ask yourself: When can I start...
advertising28 Jun 2022, 02:36

Seeking nominations for Insider's CMOs to Watch in 2022
Seeking nominations for Insider's CMOs to Watch in 2022
Insider is seeking nominations for its fourth annual list of CMOs to Watch. This list recognizes first-time and newly named top marketers at consumer brands. Fresh off revealing its Most Innovative CMOs list, Insider is seeking nominations for its fourth annual list...
advertising27 Jun 2022, 22:28

How many Instagram followers you need to start getting paid
How many Instagram followers you need to start getting paid
A couple thousand followers on Instagram qualifies some users as "influencers." But at what point — and with how many followers — can an influencer start making money? With a few thousand followers on Instagram these days, it's easy to ask yourself: When can I start...
advertising24 Jun 2022, 01:47

How much top advertising agencies pay employees in the US
How much top advertising agencies pay employees in the US
Ad agencies are trying to fill loads of roles amid a talent shortage. Insider analyzed the latest government data to see what agencies paid employees. Salaries include up to $275,000 for creative director at Omnicom to $168,000 for project directors at WPP. Ad agenc...
advertising15 Jun 2022, 22:52

Retailers are building their own ad businesses to compete with Amazon. Here's the latest news on Walmart, Instacart, and more.
Retailers are building their own ad businesses to compete with Amazon. Here's the latest news on Walmart, Instacart, and more.
Retailers are gunning for advertising dollars. Retail ad is predicted to grow 31% to $41 billion this year, and Amazon, Walmart, Instacart, and others are building ad businesses to get a piece of it. They're betting on the growth of e-comm...
advertising08 Jun 2022, 01:41

Seeking nominations for the leading TikTok talent managers and agents in 2022
Seeking nominations for the leading TikTok talent managers and agents in 2022
Insider is compiling our third annual list of the top managers and agents for TikTok creators. We want to hear from you on who is helping TikTok talent build meaningful careers in entertainment. As TikTok's user base has exploded, talent m...
advertising01 Jun 2022, 20:05

How TikTok is changing the music industry
How TikTok is changing the music industry
TikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. TikTok is an essential promotional tool for music artists and record labels. Songs can rise up organically ...
advertising26 May 2022, 00:40

How Instagram nano influencers make money with under 10,000 followers
How Instagram nano influencers make money with under 10,000 followers
"Nano" influencers are generally defined as having fewer than 10,000 followers on Instagram. And some have turned their social-media hobbies into part-time jobs or side hustles. Here's how several creators earn money as nano influencers on...
advertising17 May 2022, 21:00

How to create an influencer media kit to get brand deals
How to create an influencer media kit to get brand deals
Social-media influencers use media kits to pitch themselves to brands. These documents often provide metrics, and some kits also include pay rates. Many social-media creators rely on brand deals as their main source of income. Influencers can offer advertisers a ran...
advertising17 May 2022, 00:41

How influencers reach out to brands to get paid collaborations
How influencers reach out to brands to get paid collaborations
Brand deals are a top income source for many influencers. These collaborations often start with a pitch, through email or other methods. One of the earliest questions aspiring influencers will ask themselves is: How do I start working with brands? An influencer's in...
advertising05 May 2022, 07:14

Twitter fails to calm jittery advertisers over Musk plans at rushed sales showcase
Twitter fails to calm jittery advertisers over Musk plans at rushed sales showcase
Twitter executives tried to reassure advertisers nervous about how the platform will change under Elon Musk. At the annual IAB NewFronts, Twitter executives maintained it was business as usual at the company. Twitter executives tried to re...
media29 Apr 2022, 20:49

Newly launched adtech platform Parva seeks to create new opportunities for advertisers to reach premium audiences at scale
Newly launched adtech platform Parva seeks to create new opportunities for advertisers to reach premium audiences at scale
Newly launched adtech platform Parva, with 360 million monthly active users and serving 2,241 million monthly ad impressions, is all set to become a key option for media buyers in India. Parva, which is a consortium of premium Indian publi...
advertising26 Apr 2022, 02:05

How much money YouTubers make, according to dozens of creators
How much money YouTubers make, according to dozens of creators
YouTube creators who are part of the Partner Program can monetize their videos with ads. The amount of money different creators make per video varies based on a variety of factors. We spoke with dozens of creators who shared how much money they've earned on YouTube....
advertising19 Apr 2022, 19:45

The New York Times has named Joseph Kahn, the veteran international editor and No. 2 figure in the Times newsroom, as its next executive editor
The New York Times has named Joseph Kahn, the veteran international editor and No. 2 figure in the Times newsroom, as its next executive editor
Joseph Kahn, 57, will take over The New York Times newsroom from Dean Baquet. Kahn is a former foreign correspondent in China and international editor. Joseph Kahn, the ...
advertising08 Apr 2022, 06:05

How much influencers get paid on Instagram, TikTok, and YouTube
How much influencers get paid on Instagram, TikTok, and YouTube
Influencers get paid a number of ways, from sponsorships to ad revenue. How much creators earn depends on factors like following size, engagement, and content category. Influencers earn money a number of ways, from sponsorships to selling merchandise. How much money...
advertising07 Apr 2022, 01:41

Seeking nominations for the most innovative chief marketing officers in the world in 2022
Seeking nominations for the most innovative chief marketing officers in the world in 2022
Insider is seeking nominations for our seventh-annual list of the most innovative CMOs in the world. We want to hear from you. Submit your ideas via this survey by 9 a.m. ET on April 22. We're seeking nominations for Insider's seventh annu...