TOP STORY
UNEP India and Masaba Gupta launch a clothing line to help phase out single-use plastic in the country
brands22 Jan 2020, 10:12
What went wrong with Uber Eats?
What went wrong with Uber Eats?
Here is what experts think could have been done to avoid the platform’s downfall ...
media21 Jan 2020, 10:00
Television: The marketeer’s darling for brand building and business growth
Television: The marketeer’s darling for brand building and business growth
As a marketeer, given a choice for 2020 and the foreseeable near future, I would choose to invest in television, writes Meera Iyer of Medlife.com. The foremost reason, she says, is the simple rule of marketing which indicates that, provide...
media21 Jan 2020, 14:18
Viacom18 to launch a new subscription streaming service — Voot Select
Viacom18 to launch a new subscription streaming service — Voot Select
Voot Select will be helmed by Ferzad Palia, Head – Youth, Music & English. Voot Select will be in addition to his existing responsibilities. ...
brands21 Jan 2020, 13:50
These top 10 ads from 2019 made the best use of mobile marketing
These top 10 ads from 2019 made the best use of mobile marketing
mCanvas has released a list of top 10 most interactive mobile ads of 2019...
brands22 Jan 2020, 10:12
What went wrong with Uber Eats?
What went wrong with Uber Eats?
Here is what experts think could have been done to avoid the platform’s downfall ...
media21 Jan 2020, 10:00
Television: The marketeer’s darling for brand building and business growth
Television: The marketeer’s darling for brand building and business growth
As a marketeer, given a choice for 2020 and the foreseeable near future, I would choose to invest in television, writes Meera Iyer of Medlife.com. The foremost reason, she says, is the simple rule of marketing which indicates that, provide...
media21 Jan 2020, 14:18
Viacom18 to launch a new subscription streaming service — Voot Select
Viacom18 to launch a new subscription streaming service — Voot Select
Voot Select will be helmed by Ferzad Palia, Head – Youth, Music & English. Voot Select will be in addition to his existing responsibilities. ...
brands21 Jan 2020, 13:50
These top 10 ads from 2019 made the best use of mobile marketing
These top 10 ads from 2019 made the best use of mobile marketing
mCanvas has released a list of top 10 most interactive mobile ads of 2019...
WHAT'S HAPPENING
advertising22 Jan 2020, 18:33

Here's the full list of Super Bowl commercials that will run this year
Here's the full list of Super Bowl commercials that will run this year
Super Bowl ads don't come cheap. Fox is charging as much as $5.6 million for a 30-second spot in the game this year. Some like Facebook and hummus maker Sabra ...
advertising21 Jan 2020, 22:15

How 2 podcasters changed their strategy and made $25,000 in a month from Patreon - up from around $2,000
How 2 podcasters changed their strategy and made $25,000 in a month from Patreon - up from around $2,000
Kevin Fredericks and Anthony Belcher Jr. host a podcast where they discuss topics like entertainment news, but when they first launched it, they didn't know it...
advertising20 Jan 2020, 18:30

Read the WPP pitch deck that lays out the biggest ad holding company's plans to return to growth
Read the WPP pitch deck that lays out the biggest ad holding company's plans to return to growth
Reuters Mark Read, CEO of WPP Group. WPP, the world's largest ad holding company, has struggled to keep up as advertisers overwhelmingly shift their spending i...
media20 Jan 2020, 14:32

MRUC releases all India data for IRS 2019Q3; Dainik Jagran continues to lead
MRUC releases all India data for IRS 2019Q3; Dainik Jagran continues to lead
The data shows how all media continues to hold on to its loyal consumers in spite of the growth in internet consumption. More Indians have started reading and ...
ad-agencies20 Jan 2020, 10:00

India is a market of fascinating creativity and an immense growth potential: Ari Weiss, Chief Creative Officer, DDB Worldwide
India is a market of fascinating creativity and an immense growth potential: Ari Weiss, Chief Creative Officer, DDB Worldwide
Ari Weiss, Chief Creative Officer, DDB Worldwide and Rahul Mathew, National Creative Director, DDB Mudra Group spoke to us recently about the changing face of ...
advertising18 Jan 2020, 19:45

Inside iHeartMedia's recent job cuts, which laid-off employees say sacrificed local radio programming
Inside iHeartMedia's recent job cuts, which laid-off employees say sacrificed local radio programming
IHeartMedia recently announced a round of layoffs, saying it was part of a "modernization" process for the company, as it relies increasingly on technological ...
ad-tech17 Jan 2020, 10:00

Indians spent 25% more time on their phones each day in 2019 than they did in 2017: App Annie
Indians spent 25% more time on their phones each day in 2019 than they did in 2017: App Annie
App Annie’s ‘State of Mobile 2020’ report said that users in India, France and Canada spent 25% more time on their phones in 2019 that they did in 2017. While ...
advertising17 Jan 2020, 00:46

A USC student and TikTok star with 1.6 million followers explains the 3 main ways she earns money, and how much she makes
A USC student and TikTok star with 1.6 million followers explains the 3 main ways she earns money, and how much she makes
Cosette Rinab is a junior at the University of Southern California and TikTok creator with 1.6 million followers. She splits her time between studying film and...
advertising16 Jan 2020, 22:46

Investors from the DTX Company, Forerunner, Greycroft, and others name 16 direct-to-consumer startups that will take off in 2020
Investors from the DTX Company, Forerunner, Greycroft, and others name 16 direct-to-consumer startups that will take off in 2020
While many direct-to-consumer upstarts matured in 2019, other new ones are emerging that want to disrupt categories across the board. Investors such as Greycro...
advertising16 Jan 2020, 18:56

What YouTube pays for 1 million views, the business of Pinterest influencers, and TikTok's invite-only tool for marketers
What YouTube pays for 1 million views, the business of Pinterest influencers, and TikTok's invite-only tool for marketers
Hi, and welcome to this week's Influencer Dashboard newsletter! This is Amanda Perelli and I'll be briefing you on what's new in the business of influencers an...
ad-agencies16 Jan 2020, 10:00

Expectations from Dentsu Webchutney have never been higher: Gautam Reghunath, Dentsu Webchutney
Expectations from Dentsu Webchutney have never been higher: Gautam Reghunath, Dentsu Webchutney
As Gautam Reghunath gets elevated to the role of Chief Executive Officer at Dentsu Webchutney, we take a look at his journey in the industry so far, discuss th...
brands15 Jan 2020, 11:00

Zee5 Global kickstarts its localisation journey for international markets, announces locally produced Originals for Bangladesh
Zee5 Global kickstarts its localisation journey for international markets, announces locally produced Originals for Bangladesh
In line with its localisation strategy in international markets, Zee5 Global has announced two Bangladeshi Originals. The originals, a web series and a movie, ...
brands15 Jan 2020, 10:00

Why premiumisation will continue to be a focus area and growth driver for Marico
Why premiumisation will continue to be a focus area and growth driver for Marico
Despite a slowdown in 2019, Marico continued to hold on to market share and refrained from cutting down its marketing budgets. Its focus on constantly innovati...
advertising15 Jan 2020, 07:22

Inside Time magazine's growth plans, Casper's buzzy IPO, and Amazon's $17 billion ad business
Inside Time magazine's growth plans, Casper's buzzy IPO, and Amazon's $17 billion ad business
REUTERS/Elijah Nouvelage Marc Benioff. Hi! Welcome to the Advertising and Media Insider newsletter. I'm Lauren Johnson, a senior advertising reporter filling i...
advertising14 Jan 2020, 23:33

TGI Fridays CEO says immigration reform is one of the biggest challenges in the restaurant industry
TGI Fridays CEO says immigration reform is one of the biggest challenges in the restaurant industry
TGI Fridays CEO Ray Blanchette told Business Insider that the restaurant industry should push for immigration reform - especially as companies deal with record...
advertising14 Jan 2020, 22:05

Build-A-Bear will debut a Baby Yoda stuffed animal as customers scramble to get their hands on toys based on the adorable character from 'The Mandalorian'
Build-A-Bear will debut a Baby Yoda stuffed animal as customers scramble to get their hands on toys based on the adorable character from 'The Mandalorian'
Build-A-Bear is going to start selling Baby Yoda stuffed animals as demand for the adorable character from the "Star Wars" show "The Mandalorian" booms. "I'm e...
ad-tech14 Jan 2020, 10:20

Instagram paid partnership: A new era of Influencer Marketing
Instagram paid partnership: A new era of Influencer Marketing
The rising curve of influencer marketing on social media platforms like Instagram has brought in the kind of authenticity brands have forever sought after. Pai...
advertising14 Jan 2020, 03:38

How much YouTube pays influencers for 100,000, 1 million, and 150 million views, according to top creators
How much YouTube pays influencers for 100,000, 1 million, and 150 million views, according to top creators
YouTube's Partner Program allows influencers to earn money off their channels by placing ads within videos. Google places these ads and pays a creator based on...
advertising14 Jan 2020, 02:30

Facebook advertising isn't going out the window, but we could see a transformation
Facebook advertising isn't going out the window, but we could see a transformation
At Business Insider Intelligence, our mission is to bring you the most important insights, data and analysis from the digital world. So when we come across out...
advertising14 Jan 2020, 01:35

Samsung's new Star Wars-like bot could become the digital hub of the connected home - and that should worry Google and Amazon
Samsung's new Star Wars-like bot could become the digital hub of the connected home - and that should worry Google and Amazon
Mike Shields, the former advertising editor for Business Insider who is now CEO of Shields Strategic Consulting, argues that Samsung's new robot Ballie has the...
advertising14 Jan 2020, 00:32

What it's like to use TikTok's tool that helps marketers find the right influencers to hire, which is being quietly beta tested
What it's like to use TikTok's tool that helps marketers find the right influencers to hire, which is being quietly beta tested
TikTok's new influencer marketing tool, Creator Marketplace, is designed to help brands and influencers connect, boosting sponsored content on the fast-growing...
advertising13 Jan 2020, 23:26

Podcasting is the one media trend top VCs keep talking about. 5 investors shared which companies they're betting on and why.
Podcasting is the one media trend top VCs keep talking about. 5 investors shared which companies they're betting on and why.
Human Ventures Human Ventures' Heather Hartnett. 2020 is shaping up to be a big year for podcasting after Spotify kicked things off with its acquisition of Gim...
advertising13 Jan 2020, 22:08

Gen Z and boomers have nothing in common when it comes to their most trusted brands
Gen Z and boomers have nothing in common when it comes to their most trusted brands
Gen Z and baby boomers are at odds when it comes to trusting brands. Data-intelligence company Morning Consult conducted thousands of interviews to get a sense...
ad-tech13 Jan 2020, 10:00

Why WhatsApp marketing could be the next big thing for digital marketers
Why WhatsApp marketing could be the next big thing for digital marketers
Till now, WhatsApp has been a relatively untapped marketing tool, however, the launch of WhatsApp ads might soon change the game. Marketers are currently using...
advertising12 Jan 2020, 21:00

A 50-year-old built a lucrative business on YouTube by posting videos about the snakes, geckos, and alligator he owns
A 50-year-old built a lucrative business on YouTube by posting videos about the snakes, geckos, and alligator he owns
Brian Barczyk is a 50-year-old YouTube star who is known for his vlog-style content about his life and the snakes, geckos, and other reptiles he owns and breed...
advertising11 Jan 2020, 19:30

Salary confusion, job upheaval, and tensions with management: Hearst Magazines employees talk about why they unionized
Salary confusion, job upheaval, and tensions with management: Hearst Magazines employees talk about why they unionized
Photo by Bryan Bedder/Getty Images for Hearst Hearst Magazines president Troy Young Hearst Magazines editorial employees at big-name titles including Cosmopoli...
brands11 Jan 2020, 09:00

HUL & Star India declared joint winners as Effie India Client of the Year; McCann Worldwide and Ogilvy Group take home Effie India Agency of the Year
HUL & Star India declared joint winners as Effie India Client of the Year; McCann Worldwide and Ogilvy Group take home Effie India Agency of the Year
HUL and Star India grab the top spot as Effie India Client of the Year with 58 points each followed by Reckitt Benckiser with 40 points. Ogilvy Group and McCan...
advertising22 Jan 2020, 18:33

Here's the full list of Super Bowl commercials that will run this year
Here's the full list of Super Bowl commercials that will run this year
Super Bowl ads don't come cheap. Fox is charging as much as $5.6 million for a 30-second spot in the game this year. Some like Facebook and hummus maker Sabra are advertising for the first time while...
media20 Jan 2020, 14:32

MRUC releases all India data for IRS 2019Q3; Dainik Jagran continues to lead
MRUC releases all India data for IRS 2019Q3; Dainik Jagran continues to lead
The data shows how all media continues to hold on to its loyal consumers in spite of the growth in internet consumption. More Indians have started reading and understanding English now. As per the da...
ad-tech17 Jan 2020, 10:00

Indians spent 25% more time on their phones each day in 2019 than they did in 2017: App Annie
Indians spent 25% more time on their phones each day in 2019 than they did in 2017: App Annie
App Annie’s ‘State of Mobile 2020’ report said that users in India, France and Canada spent 25% more time on their phones in 2019 that they did in 2017. While Amazon topped the chart of breakout reta...
advertising16 Jan 2020, 18:56

What YouTube pays for 1 million views, the business of Pinterest influencers, and TikTok's invite-only tool for marketers
What YouTube pays for 1 million views, the business of Pinterest influencers, and TikTok's invite-only tool for marketers
Hi, and welcome to this week's Influencer Dashboard newsletter! This is Amanda Perelli and I'll be briefing you on what's new in the business of influencers and creators. This week, I looked at how m...
brands15 Jan 2020, 10:00

Why premiumisation will continue to be a focus area and growth driver for Marico
Why premiumisation will continue to be a focus area and growth driver for Marico
Despite a slowdown in 2019, Marico continued to hold on to market share and refrained from cutting down its marketing budgets. Its focus on constantly innovating and coming up with premium products w...
advertising14 Jan 2020, 22:05

Build-A-Bear will debut a Baby Yoda stuffed animal as customers scramble to get their hands on toys based on the adorable character from 'The Mandalorian'
Build-A-Bear will debut a Baby Yoda stuffed animal as customers scramble to get their hands on toys based on the adorable character from 'The Mandalorian'
Build-A-Bear is going to start selling Baby Yoda stuffed animals as demand for the adorable character from the "Star Wars" show "The Mandalorian" booms. "I'm excited to share we will be one of the fi...
advertising14 Jan 2020, 02:30

Facebook advertising isn't going out the window, but we could see a transformation
Facebook advertising isn't going out the window, but we could see a transformation
At Business Insider Intelligence, our mission is to bring you the most important insights, data and analysis from the digital world. So when we come across outstanding research from our partners that...
advertising13 Jan 2020, 23:26

Podcasting is the one media trend top VCs keep talking about. 5 investors shared which companies they're betting on and why.
Podcasting is the one media trend top VCs keep talking about. 5 investors shared which companies they're betting on and why.
Human Ventures Human Ventures' Heather Hartnett. 2020 is shaping up to be a big year for podcasting after Spotify kicked things off with its acquisition of Gimlet in 2019, and it's the one area of me...
advertising12 Jan 2020, 21:00

A 50-year-old built a lucrative business on YouTube by posting videos about the snakes, geckos, and alligator he owns
A 50-year-old built a lucrative business on YouTube by posting videos about the snakes, geckos, and alligator he owns
Brian Barczyk is a 50-year-old YouTube star who is known for his vlog-style content about his life and the snakes, geckos, and other reptiles he owns and breeds. He has built a lucrative career onlin...
advertising21 Jan 2020, 22:15

How 2 podcasters changed their strategy and made $25,000 in a month from Patreon - up from around $2,000
How 2 podcasters changed their strategy and made $25,000 in a month from Patreon - up from around $2,000
Kevin Fredericks and Anthony Belcher Jr. host a podcast where they discuss topics like entertainment news, but when they first launched it, they didn't know it could turn a significant profit. After Belcher quit his job as an Uber driver, ...
advertising20 Jan 2020, 18:30

Read the WPP pitch deck that lays out the biggest ad holding company's plans to return to growth
Read the WPP pitch deck that lays out the biggest ad holding company's plans to return to growth
Reuters Mark Read, CEO of WPP Group. WPP, the world's largest ad holding company, has struggled to keep up as advertisers overwhelmingly shift their spending into digital. In a presentation to investors Jan. 15, WPP CEO Mark Read and other...
ad-agencies20 Jan 2020, 10:00

India is a market of fascinating creativity and an immense growth potential: Ari Weiss, Chief Creative Officer, DDB Worldwide
India is a market of fascinating creativity and an immense growth potential: Ari Weiss, Chief Creative Officer, DDB Worldwide
Ari Weiss, Chief Creative Officer, DDB Worldwide and Rahul Mathew, National Creative Director, DDB Mudra Group spoke to us recently about the changing face of advertising. Weiss and Mathew told us what it takes to create an impact in an ev...
advertising18 Jan 2020, 19:45

Inside iHeartMedia's recent job cuts, which laid-off employees say sacrificed local radio programming
Inside iHeartMedia's recent job cuts, which laid-off employees say sacrificed local radio programming
IHeartMedia recently announced a round of layoffs, saying it was part of a "modernization" process for the company, as it relies increasingly on technological investments to power operations. Laid-off employees from local iHeartMedia radio...
advertising17 Jan 2020, 00:46

A USC student and TikTok star with 1.6 million followers explains the 3 main ways she earns money, and how much she makes
A USC student and TikTok star with 1.6 million followers explains the 3 main ways she earns money, and how much she makes
Cosette Rinab is a junior at the University of Southern California and TikTok creator with 1.6 million followers. She splits her time between studying film and public relations for school, and growing her TikTok page. Rinab shared how she ...
advertising16 Jan 2020, 22:46

Investors from the DTX Company, Forerunner, Greycroft, and others name 16 direct-to-consumer startups that will take off in 2020
Investors from the DTX Company, Forerunner, Greycroft, and others name 16 direct-to-consumer startups that will take off in 2020
While many direct-to-consumer upstarts matured in 2019, other new ones are emerging that want to disrupt categories across the board. Investors such as Greycroft's Ian Sigalow, Science's Peter Pham, and former Google and Oath exec Tim Arms...
ad-agencies16 Jan 2020, 10:00

Expectations from Dentsu Webchutney have never been higher: Gautam Reghunath, Dentsu Webchutney
Expectations from Dentsu Webchutney have never been higher: Gautam Reghunath, Dentsu Webchutney
As Gautam Reghunath gets elevated to the role of Chief Executive Officer at Dentsu Webchutney, we take a look at his journey in the industry so far, discuss the challenges of filling in Sidharth Rao's shoes, the opportunities that lie ahea...
brands15 Jan 2020, 11:00

Zee5 Global kickstarts its localisation journey for international markets, announces locally produced Originals for Bangladesh
Zee5 Global kickstarts its localisation journey for international markets, announces locally produced Originals for Bangladesh
In line with its localisation strategy in international markets, Zee5 Global has announced two Bangladeshi Originals. The originals, a web series and a movie, are being produced in partnership with local production house Asiatic’s Good Com...
advertising15 Jan 2020, 07:22

Inside Time magazine's growth plans, Casper's buzzy IPO, and Amazon's $17 billion ad business
Inside Time magazine's growth plans, Casper's buzzy IPO, and Amazon's $17 billion ad business
REUTERS/Elijah Nouvelage Marc Benioff. Hi! Welcome to the Advertising and Media Insider newsletter. I'm Lauren Johnson, a senior advertising reporter filling in for Lucia this week. If you're new to this email, sign up for your own here. S...
advertising14 Jan 2020, 23:33

TGI Fridays CEO says immigration reform is one of the biggest challenges in the restaurant industry
TGI Fridays CEO says immigration reform is one of the biggest challenges in the restaurant industry
TGI Fridays CEO Ray Blanchette told Business Insider that the restaurant industry should push for immigration reform - especially as companies deal with record-low unemployment rates. "150 years ago, an immigrant would come here and work i...
ad-tech14 Jan 2020, 10:20

Instagram paid partnership: A new era of Influencer Marketing
Instagram paid partnership: A new era of Influencer Marketing
The rising curve of influencer marketing on social media platforms like Instagram has brought in the kind of authenticity brands have forever sought after. Paid Partnerships, now, can give marketers a chance to value the performance of their partnerships with influe...
advertising14 Jan 2020, 03:38

How much YouTube pays influencers for 100,000, 1 million, and 150 million views, according to top creators
How much YouTube pays influencers for 100,000, 1 million, and 150 million views, according to top creators
YouTube's Partner Program allows influencers to earn money off their channels by placing ads within videos. Google places these ads and pays a creator based on factors like a video's watch time, length, and viewer demographic. Here's how m...
advertising14 Jan 2020, 01:35

Samsung's new Star Wars-like bot could become the digital hub of the connected home - and that should worry Google and Amazon
Samsung's new Star Wars-like bot could become the digital hub of the connected home - and that should worry Google and Amazon
Mike Shields, the former advertising editor for Business Insider who is now CEO of Shields Strategic Consulting, argues that Samsung's new robot Ballie has the potential to take on Google and Amazon's voice assistants. Nearly 29 million sm...
advertising14 Jan 2020, 00:32

What it's like to use TikTok's tool that helps marketers find the right influencers to hire, which is being quietly beta tested
What it's like to use TikTok's tool that helps marketers find the right influencers to hire, which is being quietly beta tested
TikTok's new influencer marketing tool, Creator Marketplace, is designed to help brands and influencers connect, boosting sponsored content on the fast-growing video app. In the past six months, the company has begun sharing more audience ...
advertising13 Jan 2020, 22:08

Gen Z and boomers have nothing in common when it comes to their most trusted brands
Gen Z and boomers have nothing in common when it comes to their most trusted brands
Gen Z and baby boomers are at odds when it comes to trusting brands. Data-intelligence company Morning Consult conducted thousands of interviews to get a sense of the companies consumers trust. Gen Z trusts tech giants like Google, Netflix...
ad-tech13 Jan 2020, 10:00

Why WhatsApp marketing could be the next big thing for digital marketers
Why WhatsApp marketing could be the next big thing for digital marketers
Till now, WhatsApp has been a relatively untapped marketing tool, however, the launch of WhatsApp ads might soon change the game. Marketers are currently using the WhatsApp for Business App and the WhatsApp for Business API. Sectors like t...
advertising11 Jan 2020, 19:30

Salary confusion, job upheaval, and tensions with management: Hearst Magazines employees talk about why they unionized
Salary confusion, job upheaval, and tensions with management: Hearst Magazines employees talk about why they unionized
Photo by Bryan Bedder/Getty Images for Hearst Hearst Magazines president Troy Young Hearst Magazines editorial employees at big-name titles including Cosmopolitan and Esquire recently joined a throng of other media workers who are unionizi...
brands11 Jan 2020, 09:00

HUL & Star India declared joint winners as Effie India Client of the Year; McCann Worldwide and Ogilvy Group take home Effie India Agency of the Year
HUL & Star India declared joint winners as Effie India Client of the Year; McCann Worldwide and Ogilvy Group take home Effie India Agency of the Year
HUL and Star India grab the top spot as Effie India Client of the Year with 58 points each followed by Reckitt Benckiser with 40 points. Ogilvy Group and McCann Worldwide named Agency of the Year with 206 points. At the 19th edition of Ad ...
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