TOP STORY
Here's how Amit and Gaurav Khatri are making the right 'Noise'
brands30 Mar 2022, 10:00
Here’s how The Body Shop navigated the pandemic and is growing its business in IndiaHere’s how The Body Shop navigated the pandemic and is growing its business in India
Vishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far...
brands29 Mar 2022, 10:00
I have a dream of becoming a creative unicorn: Raj ShamaniI have a dream of becoming a creative unicorn: Raj Shamani
Raj Shamani was 16 when he joined his father’s business, which traded in chemicals for soaps and detergents...
brands28 Mar 2022, 10:00
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 yearsHere’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 years
Suhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's journey so far...
brands25 Mar 2022, 10:01
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumersAs inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumers
Swapnil Tripathi, Chief Business Officer, IntrCity SmartBus tells us about the brand's journey...
media25 Mar 2022, 11:47
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022
2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020...
media24 Mar 2022, 10:00
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket seasonWhy mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season
Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness during the cricket season...
brands30 Mar 2022, 10:00
Here’s how The Body Shop navigated the pandemic and is growing its business in IndiaHere’s how The Body Shop navigated the pandemic and is growing its business in India
Vishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far...
brands29 Mar 2022, 10:00
I have a dream of becoming a creative unicorn: Raj ShamaniI have a dream of becoming a creative unicorn: Raj Shamani
Raj Shamani was 16 when he joined his father’s business, which traded in chemicals for soaps and detergents...
brands28 Mar 2022, 10:00
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 yearsHere’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 years
Suhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's journey so far...
brands25 Mar 2022, 10:01
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumersAs inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumers
Swapnil Tripathi, Chief Business Officer, IntrCity SmartBus tells us about the brand's journey...
media25 Mar 2022, 11:47
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022
2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020...
media24 Mar 2022, 10:00
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket seasonWhy mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season
Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness during the cricket season...
WHAT'S HAPPENING
brands28 Sep 2023, 19:30

TCS retains No 1 spot as India’s top brand but tech sector takes a hit
TCS retains No 1 spot as India’s top brand but tech sector takes a hit
Tech brands have fared badly in 2023 due to global headwinds, recession threats and more. Banking and financial services companies including fintechs saw their...
advertising26 Sep 2023, 20:31

Seeking nominations for the top adtech companies that use generative AI
Seeking nominations for the top adtech companies that use generative AI
Insider is seeking nominations for companies building generative AI tools for advertising. These companies sell tech that help advertisers make art and copy an...
advertising26 Sep 2023, 01:10

Seeking nominations for the 2023 rising stars of Madison Avenue
Seeking nominations for the 2023 rising stars of Madison Avenue
Insider is seeking nominations for its annual list of the rising stars of Madison Avenue. We're looking for future leaders within the industry that are pushing...
advertising25 Sep 2023, 19:45

TikTok's strategy for US dominance is straight out of Amazon's playbook — but creators are the fuel for its flywheel
TikTok's strategy for US dominance is straight out of Amazon's playbook — but creators are the fuel for its flywheel
TikTok launched its e-commerce platform, TikTok Shop, on September 13, 2023. The social app's shopping business will be driven by FOMO and trends, fueled by it...
advertising23 Sep 2023, 00:54

How much money YouTubers make and can earn, according to creators
How much money YouTubers make and can earn, according to creators
YouTube creators who are part of the Partner Program can monetize their videos with ads. YouTube earnings ranged between $1.61 and $29.30 per 1,000 views. YouT...
advertising22 Sep 2023, 19:45

How an OnlyFans creator has earned $450K using cosplay and personal connections with fans
How an OnlyFans creator has earned $450K using cosplay and personal connections with fans
Liensue is a German OnlyFans creator known for her cosplay content. Her content doesn't feature any explicit nudity. Liensue has been a cosplayer nearly all he...
advertising21 Sep 2023, 04:55

How much TikTok pays for views, according to creators
How much TikTok pays for views, according to creators
TikTok has released a variety of tools to help creators make money through its app. It's paying users directly via its Creator Fund, Creativity Program, and Ti...
advertising19 Sep 2023, 02:14

How nano influencers on Instagram make money with under 10,000 followers
How nano influencers on Instagram make money with under 10,000 followers
"Nano" influencers are generally defined as having fewer than 10,000 followers on Instagram. And some have turned their social-media hobbies into part-time job...
advertising16 Sep 2023, 03:11

Here's how to make money and get paid for user-generated content and UGC ads on platforms like TikTok
Here's how to make money and get paid for user-generated content and UGC ads on platforms like TikTok
TikTok has led to a surge in UGC, or user-generated content, ads. Advertisers are are turning to it as a cheap, authentic form of promotion. TikTok is fueling ...
advertising16 Sep 2023, 03:08

What's next for Disney as CEO Bob Iger works to streamline the company, cut costs, and make streaming profitable
What's next for Disney as CEO Bob Iger works to streamline the company, cut costs, and make streaming profitable
Bob Iger is trying to reshape Disney as a leaner company in his second act as CEO. Iger recently extended his tenure by 2 years, but the clock is ticking for h...
advertising15 Sep 2023, 02:56

How micro influencers get paid partnerships, from templates for reaching out to brands for collaborations to media kits
How micro influencers get paid partnerships, from templates for reaching out to brands for collaborations to media kits
Micro influencers are pitching brands and landing lucrative paid partnerships. Some slide into a brand's DMs while others create and send a media kit. The crea...
advertising15 Sep 2023, 01:44

How much money TikTokers make, according to top creators
How much money TikTokers make, according to top creators
TikTok has created a new generation of digital stars who have built massive audiences on the app. But many creators are still experimenting with how to make mo...
advertising14 Sep 2023, 02:51

How much YouTube pays per view and what you can expect to earn for every 1,000 views
How much YouTube pays per view and what you can expect to earn for every 1,000 views
YouTubers can earn money from a cut of ad revenue on both their shorts and long-form videos. YouTube income per 1,000 views was between $1.61 and $29.30 for lo...
advertising09 Sep 2023, 04:03

How to make $10,000 a month on OnlyFans, according to creators
How to make $10,000 a month on OnlyFans, according to creators
OnlyFans has become a go-to platform for creators, particularly in the sphere of adult content. Influencers have built lucrative businesses on the subscription...
advertising08 Sep 2023, 01:12

Amazon Influencer Program: How to become a creator and how much it pays
Amazon Influencer Program: How to become a creator and how much it pays
Amazon's influencer program offers a suite of tools that let creators earn money on the platform. Amazon has several influencer programs including Amazon Assoc...
advertising07 Sep 2023, 22:06

How to get paid and make money as a content creator
How to get paid and make money as a content creator
Content creators can earn money in many ways. From partnering with brands to teaching online courses, creators can build multiple income streams. In the past f...
advertising05 Sep 2023, 20:18

Seeking nominations for rising stars in influencer marketing in the US and the UK
Seeking nominations for rising stars in influencer marketing in the US and the UK
Submit nominations for our inaugural list of rising stars in influencer marketing. Nominees must have at least one year of experience in the creator economy or...
advertising02 Sep 2023, 20:39

The $128 billion retail media industry is the hottest space in advertising right now — and its growth tear is coming at the expense of Google and TV
The $128 billion retail media industry is the hottest space in advertising right now — and its growth tear is coming at the expense of Google and TV
Marketers this year are expected to spend $128 billion on retail media. Some of this uptick is coming at the expense of traditional channels, Google, and trade...
advertising02 Sep 2023, 00:42

11 email and DM templates influencers use to reach out to brands for paid partnerships
11 email and DM templates influencers use to reach out to brands for paid partnerships
Many influencers land brand deals by pitching brands through email or on social media. From there, they negotiate exact deliverables, pay, and sign contracts. ...
advertising01 Sep 2023, 17:16

The Trade Desk is exerting its power in the ad industry, and some insiders fear it's becoming more like Google
The Trade Desk is exerting its power in the ad industry, and some insiders fear it's becoming more like Google
The Trade Desk is increasing its influence with publishers. Some industry insiders worry it's becoming more like Google. Publisher-focused adtech firms that tr...
advertising30 Aug 2023, 02:45

Seeking nominations for the top ad industry recruiters
Seeking nominations for the top ad industry recruiters
Insider is seeking nominations for its list of top headhunters for the ad industry. This list showcases outside recruiters helping ad firms find C-level execs,...
advertising23 Aug 2023, 21:57

How to make $10,000 a month or more on OnlyFans, according to creators
How to make $10,000 a month or more on OnlyFans, according to creators
OnlyFans has become a go-to platform for creators, particularly in the sphere of adult content. Influencers have built lucrative businesses on the subscription...
advertising23 Aug 2023, 00:24

How TikTok is changing the music industry and the way we discover new, popular songs
How TikTok is changing the music industry and the way we discover new, popular songs
TikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. ...
advertising16 Aug 2023, 19:34

How to sell on TikTok Shop
How to sell on TikTok Shop
TikTok is investing heavily into e-commerce with its TikTok Shop program. The company is offering perks to both sellers and creators who join. TikTok is invest...
advertising14 Aug 2023, 19:59

Read the pitch decks from these creator economy startups that helped raise millions of dollars
Read the pitch decks from these creator economy startups that helped raise millions of dollars
The creator economy is catching the attention – and wallets — of notable VCs. Creator-focused startups are raising millions of dollars. The phrase "creator eco...
advertising02 Aug 2023, 18:36

Generative AI usage advertising comes with its legal implications
Generative AI usage advertising comes with its legal implications
The early stage of AI development also brings forth certain inherent legal complexities and hurdles that advertisers need to take into account. These include c...
advertising26 Jul 2023, 20:05

Marketing for Small Business: Expert advice for engaging new customers, boosting profits, and retaining talent
Marketing for Small Business: Expert advice for engaging new customers, boosting profits, and retaining talent
Expert advice to help small-business owners engage new customers, boost profits, and retain the best talent — all while squeezing the most from their marketing...
brands28 Sep 2023, 19:30

TCS retains No 1 spot as India’s top brand but tech sector takes a hit
TCS retains No 1 spot as India’s top brand but tech sector takes a hit
Tech brands have fared badly in 2023 due to global headwinds, recession threats and more. Banking and financial services companies including fintechs saw their value swell during the year. PhonePe an...
advertising25 Sep 2023, 19:45

TikTok's strategy for US dominance is straight out of Amazon's playbook — but creators are the fuel for its flywheel
TikTok's strategy for US dominance is straight out of Amazon's playbook — but creators are the fuel for its flywheel
TikTok launched its e-commerce platform, TikTok Shop, on September 13, 2023. The social app's shopping business will be driven by FOMO and trends, fueled by its avid community of creators. TikTok is ...
advertising21 Sep 2023, 04:55

How much TikTok pays for views, according to creators
How much TikTok pays for views, according to creators
TikTok has released a variety of tools to help creators make money through its app. It's paying users directly via its Creator Fund, Creativity Program, and TikTok Pulse. TikTok can be a powerful pla...
advertising16 Sep 2023, 03:08

What's next for Disney as CEO Bob Iger works to streamline the company, cut costs, and make streaming profitable
What's next for Disney as CEO Bob Iger works to streamline the company, cut costs, and make streaming profitable
Bob Iger is trying to reshape Disney as a leaner company in his second act as CEO. Iger recently extended his tenure by 2 years, but the clock is ticking for him to find a successor. When Bob Iger ca...
advertising14 Sep 2023, 02:51

How much YouTube pays per view and what you can expect to earn for every 1,000 views
How much YouTube pays per view and what you can expect to earn for every 1,000 views
YouTubers can earn money from a cut of ad revenue on both their shorts and long-form videos. YouTube income per 1,000 views was between $1.61 and $29.30 for long-form videos, creators said. How much ...
advertising07 Sep 2023, 22:06

How to get paid and make money as a content creator
How to get paid and make money as a content creator
Content creators can earn money in many ways. From partnering with brands to teaching online courses, creators can build multiple income streams. In the past few years, earning money as a content cre...
advertising02 Sep 2023, 00:42

11 email and DM templates influencers use to reach out to brands for paid partnerships
11 email and DM templates influencers use to reach out to brands for paid partnerships
Many influencers land brand deals by pitching brands through email or on social media. From there, they negotiate exact deliverables, pay, and sign contracts. For many influencers, brand collaboratio...
advertising23 Aug 2023, 21:57

How to make $10,000 a month or more on OnlyFans, according to creators
How to make $10,000 a month or more on OnlyFans, according to creators
OnlyFans has become a go-to platform for creators, particularly in the sphere of adult content. Influencers have built lucrative businesses on the subscription platform. The subscription website Only...
advertising14 Aug 2023, 19:59

Read the pitch decks from these creator economy startups that helped raise millions of dollars
Read the pitch decks from these creator economy startups that helped raise millions of dollars
The creator economy is catching the attention – and wallets — of notable VCs. Creator-focused startups are raising millions of dollars. The phrase "creator economy" skyrocketed as a buzzword in 2021 ...
advertising26 Sep 2023, 20:31

Seeking nominations for the top adtech companies that use generative AI
Seeking nominations for the top adtech companies that use generative AI
Insider is seeking nominations for companies building generative AI tools for advertising. These companies sell tech that help advertisers make art and copy and find new audiences. Generative AI is shaking up how ads are made and targeted ...
advertising26 Sep 2023, 01:10

Seeking nominations for the 2023 rising stars of Madison Avenue
Seeking nominations for the 2023 rising stars of Madison Avenue
Insider is seeking nominations for its annual list of the rising stars of Madison Avenue. We're looking for future leaders within the industry that are pushing the envelope. Insider is looking for nominations for our annual list of the rising stars of Madison Avenue...
advertising23 Sep 2023, 00:54

How much money YouTubers make and can earn, according to creators
How much money YouTubers make and can earn, according to creators
YouTube creators who are part of the Partner Program can monetize their videos with ads. YouTube earnings ranged between $1.61 and $29.30 per 1,000 views. YouTubers can earn their money a number of ways, from sponsorships to selling merchandise. But revenue from Goo...
advertising22 Sep 2023, 19:45

How an OnlyFans creator has earned $450K using cosplay and personal connections with fans
How an OnlyFans creator has earned $450K using cosplay and personal connections with fans
Liensue is a German OnlyFans creator known for her cosplay content. Her content doesn't feature any explicit nudity. Liensue has been a cosplayer nearly all her life. Since childhood, the 26-year-old German creator has been recreating cost...
advertising19 Sep 2023, 02:14

How nano influencers on Instagram make money with under 10,000 followers
How nano influencers on Instagram make money with under 10,000 followers
"Nano" influencers are generally defined as having fewer than 10,000 followers on Instagram. And some have turned their social-media hobbies into part-time jobs or side hustles. "Nano" influencers may only have a few thousand followers, bu...
advertising16 Sep 2023, 03:11

Here's how to make money and get paid for user-generated content and UGC ads on platforms like TikTok
Here's how to make money and get paid for user-generated content and UGC ads on platforms like TikTok
TikTok has led to a surge in UGC, or user-generated content, ads. Advertisers are are turning to it as a cheap, authentic form of promotion. TikTok is fueling a surge in demand for UGC advertisements. UGC, short for user-generated content,...
advertising15 Sep 2023, 02:56

How micro influencers get paid partnerships, from templates for reaching out to brands for collaborations to media kits
How micro influencers get paid partnerships, from templates for reaching out to brands for collaborations to media kits
Micro influencers are pitching brands and landing lucrative paid partnerships. Some slide into a brand's DMs while others create and send a media kit. The creator economy has grown so much there are now different tiers — nano influencers, ...
advertising15 Sep 2023, 01:44

How much money TikTokers make, according to top creators
How much money TikTokers make, according to top creators
TikTok has created a new generation of digital stars who have built massive audiences on the app. But many creators are still experimenting with how to make money. TikTok ushered in a new generation of digital stars. But for many creators, it can be difficult to mak...
advertising09 Sep 2023, 04:03

How to make $10,000 a month on OnlyFans, according to creators
How to make $10,000 a month on OnlyFans, according to creators
OnlyFans has become a go-to platform for creators, particularly in the sphere of adult content. Influencers have built lucrative businesses on the subscription platform. The subscription website OnlyFans has become the go-to platform for creators who publish paywall...
advertising08 Sep 2023, 01:12

Amazon Influencer Program: How to become a creator and how much it pays
Amazon Influencer Program: How to become a creator and how much it pays
Amazon's influencer program offers a suite of tools that let creators earn money on the platform. Amazon has several influencer programs including Amazon Associates, Storefront, and Amazon Live. Amazon's influencer program offers a suite o...
advertising05 Sep 2023, 20:18

Seeking nominations for rising stars in influencer marketing in the US and the UK
Seeking nominations for rising stars in influencer marketing in the US and the UK
Submit nominations for our inaugural list of rising stars in influencer marketing. Nominees must have at least one year of experience in the creator economy or influencer marketing. The rise of influencer marketing hasn't shown many signs ...
advertising02 Sep 2023, 20:39

The $128 billion retail media industry is the hottest space in advertising right now — and its growth tear is coming at the expense of Google and TV
The $128 billion retail media industry is the hottest space in advertising right now — and its growth tear is coming at the expense of Google and TV
Marketers this year are expected to spend $128 billion on retail media. Some of this uptick is coming at the expense of traditional channels, Google, and trade budgets. ...
advertising01 Sep 2023, 17:16

The Trade Desk is exerting its power in the ad industry, and some insiders fear it's becoming more like Google
The Trade Desk is exerting its power in the ad industry, and some insiders fear it's becoming more like Google
The Trade Desk is increasing its influence with publishers. Some industry insiders worry it's becoming more like Google. Publisher-focused adtech firms that traditionally work with The Trade Desk, which helps advertisers buy digital ads, a...
advertising30 Aug 2023, 02:45

Seeking nominations for the top ad industry recruiters
Seeking nominations for the top ad industry recruiters
Insider is seeking nominations for its list of top headhunters for the ad industry. This list showcases outside recruiters helping ad firms find C-level execs, AI talent, and more. After a rough start to the year, the US ad industry's hiring picked up significantly ...
advertising23 Aug 2023, 00:24

How TikTok is changing the music industry and the way we discover new, popular songs
How TikTok is changing the music industry and the way we discover new, popular songs
TikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. TikTok is an essential promotional tool for music artists and record labels. Son...
advertising16 Aug 2023, 19:34

How to sell on TikTok Shop
How to sell on TikTok Shop
TikTok is investing heavily into e-commerce with its TikTok Shop program. The company is offering perks to both sellers and creators who join. TikTok is investing heavily into e-commerce with its TikTok Shop program, and it's offering perks to brands and creators wh...
advertising02 Aug 2023, 18:36

Generative AI usage advertising comes with its legal implications
Generative AI usage advertising comes with its legal implications
The early stage of AI development also brings forth certain inherent legal complexities and hurdles that advertisers need to take into account. These include concerns regarding the ownership of AI-generated content, copyright issues, data security, potential AI bias...
advertising26 Jul 2023, 20:05

Marketing for Small Business: Expert advice for engaging new customers, boosting profits, and retaining talent
Marketing for Small Business: Expert advice for engaging new customers, boosting profits, and retaining talent
Expert advice to help small-business owners engage new customers, boost profits, and retain the best talent — all while squeezing the most from their marketing budgets. Small-business owners have a tall mountain to climb. Not only are they...