TOP STORY
How the ‘local area marketing’ strategy has been working in favor of Havells India in these uncertain times
- Ever since the pandemic and the resulting lockdown, Havells has changed its marketing strategy, instead of having a fixed annual budget and plan, the brand now has a flexible, rolling marketing plan, to be able to target audiences and geographies based on the changing day-to-day situations.
- Amit Tiwari, Vice President, Marketing,
Havells India tells us about the brand's marketing strategy and its areas of focus for the next few quarters.
Children across all ages and a segment of adult audience have also taken to coloring to engage themselves as they are stuck at home...
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The athleisure market in India is growing at a rate of 20-25% annually...
Veet’s latest ad starring Shraddha Kapoor and Ahsaas Channa targets school girls and offers ‘skin whitening’ cream...
Jaipur Rugs has been on a mission to help train underprivileged rural and tribal women so that they could earn a living...
The new collection is called Floatride Energy GROW...
Children across all ages and a segment of adult audience have also taken to coloring to engage themselves as they are stuck at home...
We saw many brands come together, to encourage people to follow Earth Hour this year...
The athleisure market in India is growing at a rate of 20-25% annually...
Veet’s latest ad starring Shraddha Kapoor and Ahsaas Channa targets school girls and offers ‘skin whitening’ cream...
Jaipur Rugs has been on a mission to help train underprivileged rural and tribal women so that they could earn a living...
The new collection is called Floatride Energy GROW...
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