TOP STORY
Artificial Learning and Machine Learning for Indian brand engagement? Gimme humans, please!
brands7 Dec 2021, 15:54
Love procrastinating? It can help you earn Rs 1 lakh by applying for Chief Excuse Officer at Cultbike.fitLove procrastinating? It can help you earn Rs 1 lakh by applying for Chief Excuse Officer at Cultbike.fit
Cultbike.fit and Atul Khatri are looking for Chief Excuse Officer...
brands7 Dec 2021, 13:56
Exclusive: Myntra to increase its focus on Beauty and Personal category; plans to add 500 brands and 50,000 styles by 2022Exclusive: Myntra to increase its focus on Beauty and Personal category; plans to add 500 brands and 50,000 styles by 2022
Myntra registers 2.5X YoY growth in Beauty & Personal Care segment...
brands6 Dec 2021, 10:00
Influencer Marketing: Trends to watch out for in 2022Influencer Marketing: Trends to watch out for in 2022
We take a closer look at the year gone by and what lies ahead...
media6 Dec 2021, 18:10
Global digital advertising accounted for 64.4% of all advertising in 2021, up from 60.5% in 2020: GroupM reportGlobal digital advertising accounted for 64.4% of all advertising in 2021, up from 60.5% in 2020: GroupM report
India, the U.K., Brazil, Canada, Japan and China are forecast to grow between 6-8% annually, on average...
ad-agencies6 Dec 2021, 15:26
WPP acquires branding and design agency Made ThoughtWPP acquires branding and design agency Made Thought
Made Thought will be integrated into AKQA and will join forces with Universal Design Studio...
media6 Dec 2021, 10:27
Social media ad spends to reach $177 billion in 2022, overtaking television at $174 billion: Zenith reportSocial media ad spends to reach $177 billion in 2022, overtaking television at $174 billion: Zenith report
Television ad spends will rise from US$171bn to US$178bn over the same period...
brands7 Dec 2021, 15:54
Love procrastinating? It can help you earn Rs 1 lakh by applying for Chief Excuse Officer at Cultbike.fitLove procrastinating? It can help you earn Rs 1 lakh by applying for Chief Excuse Officer at Cultbike.fit
Cultbike.fit and Atul Khatri are looking for Chief Excuse Officer...
brands7 Dec 2021, 13:56
Exclusive: Myntra to increase its focus on Beauty and Personal category; plans to add 500 brands and 50,000 styles by 2022Exclusive: Myntra to increase its focus on Beauty and Personal category; plans to add 500 brands and 50,000 styles by 2022
Myntra registers 2.5X YoY growth in Beauty & Personal Care segment...
brands6 Dec 2021, 10:00
Influencer Marketing: Trends to watch out for in 2022Influencer Marketing: Trends to watch out for in 2022
We take a closer look at the year gone by and what lies ahead...
media6 Dec 2021, 18:10
Global digital advertising accounted for 64.4% of all advertising in 2021, up from 60.5% in 2020: GroupM reportGlobal digital advertising accounted for 64.4% of all advertising in 2021, up from 60.5% in 2020: GroupM report
India, the U.K., Brazil, Canada, Japan and China are forecast to grow between 6-8% annually, on average...
ad-agencies6 Dec 2021, 15:26
WPP acquires branding and design agency Made ThoughtWPP acquires branding and design agency Made Thought
Made Thought will be integrated into AKQA and will join forces with Universal Design Studio...
media6 Dec 2021, 10:27
Social media ad spends to reach $177 billion in 2022, overtaking television at $174 billion: Zenith reportSocial media ad spends to reach $177 billion in 2022, overtaking television at $174 billion: Zenith report
Television ad spends will rise from US$171bn to US$178bn over the same period...
WHAT'S HAPPENING
advertising08 Dec 2021, 01:37

Sephora's marketing chief on how she's bringing diversity to the company, what trends she's eyeing for 2022, and more
Sephora's marketing chief on how she's bringing diversity to the company, what trends she's eyeing for 2022, and more
Sephora has prioritized DEI efforts including a minority-focused brand incubator. Its chief marketing officer Deborah Yeh has taken the lead on many of these e...
advertising06 Dec 2021, 21:14

Check out these 21 pitch decks that startups used to raise millions to disrupt media and advertising
Check out these 21 pitch decks that startups used to raise millions to disrupt media and advertising
Investors are pouring money into advertising, media, and marketing startups. These startups are capitalizing on changing consumer habits, automating ad creatio...
brands06 Dec 2021, 15:14

Peter England's new campaign with Ayushmann Khurrana questions orthodox notions around marriage and celebrates modern aspirations
Peter England's new campaign with Ayushmann Khurrana questions orthodox notions around marriage and celebrates modern aspirations
Peter England launches its new wedding range with ‘Honestly Made’ campaign for men. It is launched across brands social media platforms and OTT platforms.Peter...
brands03 Dec 2021, 14:50

Vim's new ad is a nudge to society to see women beyond archaic roles
Vim's new ad is a nudge to society to see women beyond archaic roles
Vim's campaign speaks to the mindset that when a man does the dishes, he's 'helping' the woman of the house. It is conceptualised by Lowe Lintas. Indian women ...
brands03 Dec 2021, 14:42

CoinSwitch Kuber, CoinDCX and WazirX were the top crypto advertisers on digital mediums this year: Report
CoinSwitch Kuber, CoinDCX and WazirX were the top crypto advertisers on digital mediums this year: Report
While no decision has been made yet by the Government to ban Cryptocurrency platforms and their ads yet, if banned in the ongoing winter session in the parliam...
brands03 Dec 2021, 10:00

Practically's Marketing Vice President shares important marketing lessons EdTech learnt during the Covid era
Practically's Marketing Vice President shares important marketing lessons EdTech learnt during the Covid era
The COVID-19 virus caused a nationwide closure of academic institutes which led to concerns about its consequences for students, parents, and educators as they...
brands02 Dec 2021, 19:56

KFC gets the Queen of Speed, PT Usha to promote its express pick-up
KFC gets the Queen of Speed, PT Usha to promote its express pick-up
KFC has launched a new campaign. Conceptualised by Ogilvy India, this campaign features PT Usha to promote KFC's express pick-up.What happens when the Golden G...
brands02 Dec 2021, 19:04

upGrad files trademark infringement suit against Scaler; demands Rs 3 crore in damages
upGrad files trademark infringement suit against Scaler; demands Rs 3 crore in damages
upGrad files a trademark infringement suit against rival Scaler for rigging Adword bidding activity; demands Rs 3 crores in damages. upGrad accused Scaler of u...
ad-agencies02 Dec 2021, 18:03

Wunderman Thompson Commerce launches Global Sustainable Commerce Practice
Wunderman Thompson Commerce launches Global Sustainable Commerce Practice
Wunderman Thompson Commerce partners with Vaayu. Vaayu’s automated carbon footprint calculation platform to power end-to-end measurement as part of strategic p...
ad-agencies02 Dec 2021, 12:58

This UX Design studio pulled itself out from a debt of Rs 20 lakh to revenues crossing Rs 5 crore during the pandemic, here is how
This UX Design studio pulled itself out from a debt of Rs 20 lakh to revenues crossing Rs 5 crore during the pandemic, here is how
Founders of Lights Out Studio, Saksham Mendiratta, Business Growth and Adil Singh, Experience Design with a bunch of 30-year-olds, turned their company around,...
media02 Dec 2021, 12:39

NBCUniversal launches on-demand streaming service hayu
NBCUniversal launches on-demand streaming service hayu
NBCUniversal launches all-reality TV and ad-free subscription video-on-demand (SVOD) streaming service, hayu. hayu offers over 8,000 episodes of top reality TV...
brands02 Dec 2021, 11:13

BYJU's Early Learn App, Disney onboards Olympic medalists Neeraj Chopra and PV Sindhu as its brand ambassadors
BYJU's Early Learn App, Disney onboards Olympic medalists Neeraj Chopra and PV Sindhu as its brand ambassadors
Gold medalist Neeraj Chopra and Bronze medalist PV Sindhu’s remarkable feat at the Tokyo Olympics has inspired an entire generation of youngsters to dream big,...
advertising02 Dec 2021, 03:57

Seeking nominations for the top experts helping advertisers master gaming
Seeking nominations for the top experts helping advertisers master gaming
Insider is seeking nominations for a list of execs spearheading advertising in video games and esports. They're people leading the gaming divisions at agencies...
media01 Dec 2021, 17:35

Deloitte India partners with News Broadcasters Federation to build an integrated performance and rewards forum for the news media industry
Deloitte India partners with News Broadcasters Federation to build an integrated performance and rewards forum for the news media industry
NBF has partnered with Deloitte Touche Tohmatsu India LLP (Deloitte India) to launch an integrated performance and rewards forum for the news broadcasting sect...
ad-agencies01 Dec 2021, 15:17

Srinivasan Swamy elected Chairman of The Asian Federation of Advertising Associations
Srinivasan Swamy elected Chairman of The Asian Federation of Advertising Associations
The Asian Federation of Advertising Associations at its General Body Meeting held on 1st December 2021, elected Srinivasan Swamy as its Chairman for a term of ...
brands01 Dec 2021, 14:13

Corona Beer plans its grandest marketing activity ever: Opens a private branded island
Corona Beer plans its grandest marketing activity ever: Opens a private branded island
There’s now a Corona Island that aims to provide consumers with a safe space to reconnect with the natural world. Slated to open in late Spring 2022 in the hea...
brands01 Dec 2021, 11:54

OTT penetration stands at 27%, Hotstar is the preferred choice for a majority of the OTT viewers: Report
OTT penetration stands at 27%, Hotstar is the preferred choice for a majority of the OTT viewers: Report
Over 10552 people surveyed 64% is from rural India while 36% is from urban India. Unchanged media consumption for a majority of 52% families, regular media con...
brands01 Dec 2021, 10:58

Flipkart's Shopsy crosses the 10 million+ mark on Play Store backed by festive purchases
Flipkart's Shopsy crosses the 10 million+ mark on Play Store backed by festive purchases
After the festive season, Shopsy’s active user base grew 3.7X to what it was before September 2021. Fashion, beauty, general merchandise and home leading the g...
brands01 Dec 2021, 10:00

The men’s segment is going to grow the fastest, we’ll launch a complete men's line by early next year: Samir Modi, Colorbar Cosmetics
The men’s segment is going to grow the fastest, we’ll launch a complete men's line by early next year: Samir Modi, Colorbar Cosmetics
Colorbar Cosmetics has a strong roadmap in place to ensure it creates an edge for itself in the cosmetics segment in India. Samir Modi, Founder & Managing Dire...
ad-agencies30 Nov 2021, 12:39

WPP acquires Cloud Commerce Group
WPP acquires Cloud Commerce Group
Advertising giant WPP has acquired a leading UK-based technology company called Cloud Commerce Group. The company will join the Wunderman Thompson global netwo...
brands30 Nov 2021, 10:00

Your video went viral, but what next? Digital Creator Vishnu Kaushal shares his success mantras
Your video went viral, but what next? Digital Creator Vishnu Kaushal shares his success mantras
The year 2020 was tough for all of us and 2021 hasn’t been easy either but thankfully, we had content creator Vishnu Kaushal who channeled our (and his) anger ...
brands29 Nov 2021, 18:04

After taking us on a nostalgia trip by featuring 90s stars like Rahul Dravid and Jackie Shroff in its ads, CRED is back at it again, this time with Chacha Chaudhary and Suppandi
After taking us on a nostalgia trip by featuring 90s stars like Rahul Dravid and Jackie Shroff in its ads, CRED is back at it again, this time with Chacha Chaudhary and Suppandi
After becoming the talk of the town by featuring Rahul Dravid as Indiranagar ka gunda and Jackie Shroff as a zumba lover and Kapil Dev as Ranveer Singh, CRED i...
ad-tech29 Nov 2021, 15:00

Apple reports maximum brand reputation issues while OPPO tops the charts: Report
Apple reports maximum brand reputation issues while OPPO tops the charts: Report
As per Techarch, brands having strong consumer pull prone to higher Brand Reputation risk in digital arena. OPPO, Realme and Vivo top its Brand Reputation Inde...
ad-tech29 Nov 2021, 14:22

Krafton launches a new campaign for Battlegrounds Mobile India to promote responsible gaming habits
Krafton launches a new campaign for Battlegrounds Mobile India to promote responsible gaming habits
The game developer has introduced under-Age restrictions like OTP wall included to ensure guardians’ consent to play BGMI. It has also launched anti-Addiction ...
brands29 Nov 2021, 13:50

This 10-year-old boy recreated Cadbury's iconic ad to garner donations for SOS Children’s Villages India
This 10-year-old boy recreated Cadbury's iconic ad to garner donations for SOS Children’s Villages India
Cadbury India's Kuch Khass Hai ad is doing the rounds again. This time, a 10-year-old boy has recreated the advertisement to garner donations for SOS Children’...
brands29 Nov 2021, 12:18

Center fresh collaborates with Dharma 2.0 to give a new story treatment to 'fresh breath confidence'
Center fresh collaborates with Dharma 2.0 to give a new story treatment to 'fresh breath confidence'
Center fresh announces its marquee collaboration with Dharma 2.0 for a series of two digital films. The campaign collaboration has been facilitated by Wavemake...
brands29 Nov 2021, 10:01

How Cashify will focus on its marketing and offline stores to ring in its next phase of growth
How Cashify will focus on its marketing and offline stores to ring in its next phase of growth
Re-commerce marketplace Cashify has been witnessing good growth, owing to its focus on making the process of buying used phones and gadgets seamless for consum...
advertising08 Dec 2021, 01:37

Sephora's marketing chief on how she's bringing diversity to the company, what trends she's eyeing for 2022, and more
Sephora's marketing chief on how she's bringing diversity to the company, what trends she's eyeing for 2022, and more
Sephora has prioritized DEI efforts including a minority-focused brand incubator. Its chief marketing officer Deborah Yeh has taken the lead on many of these efforts. Yeh discussed the business case ...
brands03 Dec 2021, 14:50

Vim's new ad is a nudge to society to see women beyond archaic roles
Vim's new ad is a nudge to society to see women beyond archaic roles
Vim's campaign speaks to the mindset that when a man does the dishes, he's 'helping' the woman of the house. It is conceptualised by Lowe Lintas. Indian women are successfully thriving in numerous fi...
brands02 Dec 2021, 19:56

KFC gets the Queen of Speed, PT Usha to promote its express pick-up
KFC gets the Queen of Speed, PT Usha to promote its express pick-up
KFC has launched a new campaign. Conceptualised by Ogilvy India, this campaign features PT Usha to promote KFC's express pick-up.What happens when the Golden Girl of the track meets your favourite go...
ad-agencies02 Dec 2021, 12:58

This UX Design studio pulled itself out from a debt of Rs 20 lakh to revenues crossing Rs 5 crore during the pandemic, here is how
This UX Design studio pulled itself out from a debt of Rs 20 lakh to revenues crossing Rs 5 crore during the pandemic, here is how
Founders of Lights Out Studio, Saksham Mendiratta, Business Growth and Adil Singh, Experience Design with a bunch of 30-year-olds, turned their company around, from a debt of Rs 30 lakh to revenues c...
advertising02 Dec 2021, 03:57

Seeking nominations for the top experts helping advertisers master gaming
Seeking nominations for the top experts helping advertisers master gaming
Insider is seeking nominations for a list of execs spearheading advertising in video games and esports. They're people leading the gaming divisions at agencies and brands and esports and video game c...
brands01 Dec 2021, 14:13

Corona Beer plans its grandest marketing activity ever: Opens a private branded island
Corona Beer plans its grandest marketing activity ever: Opens a private branded island
There’s now a Corona Island that aims to provide consumers with a safe space to reconnect with the natural world. Slated to open in late Spring 2022 in the heart of the Caribbean Sea by Mexico-based ...
brands01 Dec 2021, 10:00

The men’s segment is going to grow the fastest, we’ll launch a complete men's line by early next year: Samir Modi, Colorbar Cosmetics
The men’s segment is going to grow the fastest, we’ll launch a complete men's line by early next year: Samir Modi, Colorbar Cosmetics
Colorbar Cosmetics has a strong roadmap in place to ensure it creates an edge for itself in the cosmetics segment in India. Samir Modi, Founder & Managing Director at Colorbar Cosmetics talks to us a...
brands29 Nov 2021, 18:04

After taking us on a nostalgia trip by featuring 90s stars like Rahul Dravid and Jackie Shroff in its ads, CRED is back at it again, this time with Chacha Chaudhary and Suppandi
After taking us on a nostalgia trip by featuring 90s stars like Rahul Dravid and Jackie Shroff in its ads, CRED is back at it again, this time with Chacha Chaudhary and Suppandi
After becoming the talk of the town by featuring Rahul Dravid as Indiranagar ka gunda and Jackie Shroff as a zumba lover and Kapil Dev as Ranveer Singh, CRED is now back with another campaign, this t...
brands29 Nov 2021, 13:50

This 10-year-old boy recreated Cadbury's iconic ad to garner donations for SOS Children’s Villages India
This 10-year-old boy recreated Cadbury's iconic ad to garner donations for SOS Children’s Villages India
Cadbury India's Kuch Khass Hai ad is doing the rounds again. This time, a 10-year-old boy has recreated the advertisement to garner donations for SOS Children’s Villages India.Chatpat, a 10-year-old ...
advertising06 Dec 2021, 21:14

Check out these 21 pitch decks that startups used to raise millions to disrupt media and advertising
Check out these 21 pitch decks that startups used to raise millions to disrupt media and advertising
Investors are pouring money into advertising, media, and marketing startups. These startups are capitalizing on changing consumer habits, automating ad creation, and more. Check out these 21 pitches to see how these startups sold their vis...
brands06 Dec 2021, 15:14

Peter England's new campaign with Ayushmann Khurrana questions orthodox notions around marriage and celebrates modern aspirations
Peter England's new campaign with Ayushmann Khurrana questions orthodox notions around marriage and celebrates modern aspirations
Peter England launches its new wedding range with ‘Honestly Made’ campaign for men. It is launched across brands social media platforms and OTT platforms.Peter England, a leading international menswear brand from Aditya Birla Fashion and R...
brands03 Dec 2021, 14:42

CoinSwitch Kuber, CoinDCX and WazirX were the top crypto advertisers on digital mediums this year: Report
CoinSwitch Kuber, CoinDCX and WazirX were the top crypto advertisers on digital mediums this year: Report
While no decision has been made yet by the Government to ban Cryptocurrency platforms and their ads yet, if banned in the ongoing winter session in the parliament, it is likely to have a larger impact on India’s advertising sector. Here’s ...
brands03 Dec 2021, 10:00

Practically's Marketing Vice President shares important marketing lessons EdTech learnt during the Covid era
Practically's Marketing Vice President shares important marketing lessons EdTech learnt during the Covid era
The COVID-19 virus caused a nationwide closure of academic institutes which led to concerns about its consequences for students, parents, and educators as they had to adapt to digital learning overnight. However, EdTech has been a game-cha...
brands02 Dec 2021, 19:04

upGrad files trademark infringement suit against Scaler; demands Rs 3 crore in damages
upGrad files trademark infringement suit against Scaler; demands Rs 3 crore in damages
upGrad files a trademark infringement suit against rival Scaler for rigging Adword bidding activity; demands Rs 3 crores in damages. upGrad accused Scaler of using its brand name ‘upGrad’ through Google Ads to appear on top of search resul...
ad-agencies02 Dec 2021, 18:03

Wunderman Thompson Commerce launches Global Sustainable Commerce Practice
Wunderman Thompson Commerce launches Global Sustainable Commerce Practice
Wunderman Thompson Commerce partners with Vaayu. Vaayu’s automated carbon footprint calculation platform to power end-to-end measurement as part of strategic partnershipWunderman Thompson Commerce, the leading global eCommerce consultancy,...
media02 Dec 2021, 12:39

NBCUniversal launches on-demand streaming service hayu
NBCUniversal launches on-demand streaming service hayu
NBCUniversal launches all-reality TV and ad-free subscription video-on-demand (SVOD) streaming service, hayu. hayu offers over 8,000 episodes of top reality TV content. hayu, the all-reality TV and ad-free subscription video-on-demand (SVOD) streaming service from N...
brands02 Dec 2021, 11:13

BYJU's Early Learn App, Disney onboards Olympic medalists Neeraj Chopra and PV Sindhu as its brand ambassadors
BYJU's Early Learn App, Disney onboards Olympic medalists Neeraj Chopra and PV Sindhu as its brand ambassadors
Gold medalist Neeraj Chopra and Bronze medalist PV Sindhu’s remarkable feat at the Tokyo Olympics has inspired an entire generation of youngsters to dream big, chart their own path, and never give up. To inspire the young generation and ta...
media01 Dec 2021, 17:35

Deloitte India partners with News Broadcasters Federation to build an integrated performance and rewards forum for the news media industry
Deloitte India partners with News Broadcasters Federation to build an integrated performance and rewards forum for the news media industry
NBF has partnered with Deloitte Touche Tohmatsu India LLP (Deloitte India) to launch an integrated performance and rewards forum for the news broadcasting sector. Apart from a total rewards report, and compensation and benchmarking studies...
ad-agencies01 Dec 2021, 15:17

Srinivasan Swamy elected Chairman of The Asian Federation of Advertising Associations
Srinivasan Swamy elected Chairman of The Asian Federation of Advertising Associations
The Asian Federation of Advertising Associations at its General Body Meeting held on 1st December 2021, elected Srinivasan Swamy as its Chairman for a term of four years. Swamy, a doyen of advertising, who is well known as the Chairman of ...
brands01 Dec 2021, 11:54

OTT penetration stands at 27%, Hotstar is the preferred choice for a majority of the OTT viewers: Report
OTT penetration stands at 27%, Hotstar is the preferred choice for a majority of the OTT viewers: Report
Over 10552 people surveyed 64% is from rural India while 36% is from urban India. Unchanged media consumption for a majority of 52% families, regular media consumption habits settling in. Combined 27% prefer Hindi and regional websites and...
brands01 Dec 2021, 10:58

Flipkart's Shopsy crosses the 10 million+ mark on Play Store backed by festive purchases
Flipkart's Shopsy crosses the 10 million+ mark on Play Store backed by festive purchases
After the festive season, Shopsy’s active user base grew 3.7X to what it was before September 2021. Fashion, beauty, general merchandise and home leading the growth story.Flipkart’s social commerce platform Shopsy, continues to witness str...
ad-agencies30 Nov 2021, 12:39

WPP acquires Cloud Commerce Group
WPP acquires Cloud Commerce Group
Advertising giant WPP has acquired a leading UK-based technology company called Cloud Commerce Group. The company will join the Wunderman Thompson global network as part of its market-leading commerce and technology proposition.WPP today announces that it has acquir...
brands30 Nov 2021, 10:00

Your video went viral, but what next? Digital Creator Vishnu Kaushal shares his success mantras
Your video went viral, but what next? Digital Creator Vishnu Kaushal shares his success mantras
The year 2020 was tough for all of us and 2021 hasn’t been easy either but thankfully, we had content creator Vishnu Kaushal who channeled our (and his) anger into creating highly relatable videos. In today’s episode of Influencer Adda, we...
ad-tech29 Nov 2021, 15:00

Apple reports maximum brand reputation issues while OPPO tops the charts: Report
Apple reports maximum brand reputation issues while OPPO tops the charts: Report
As per Techarch, brands having strong consumer pull prone to higher Brand Reputation risk in digital arena. OPPO, Realme and Vivo top its Brand Reputation Index.In its first Brand Reputation Index (BRIX) measuring the risk score of potenti...
ad-tech29 Nov 2021, 14:22

Krafton launches a new campaign for Battlegrounds Mobile India to promote responsible gaming habits
Krafton launches a new campaign for Battlegrounds Mobile India to promote responsible gaming habits
The game developer has introduced under-Age restrictions like OTP wall included to ensure guardians’ consent to play BGMI. It has also launched anti-Addiction steps like capping of play time and daily spend limits. The campaign is conceptu...
brands29 Nov 2021, 12:18

Center fresh collaborates with Dharma 2.0 to give a new story treatment to 'fresh breath confidence'
Center fresh collaborates with Dharma 2.0 to give a new story treatment to 'fresh breath confidence'
Center fresh announces its marquee collaboration with Dharma 2.0 for a series of two digital films. The campaign collaboration has been facilitated by Wavemaker India, with support on creative front from Ogilvy India.Center fresh, the lead...
brands29 Nov 2021, 10:01

How Cashify will focus on its marketing and offline stores to ring in its next phase of growth
How Cashify will focus on its marketing and offline stores to ring in its next phase of growth
Re-commerce marketplace Cashify has been witnessing good growth, owing to its focus on making the process of buying used phones and gadgets seamless for consumers. It has also been spreading awareness about the platform through its marketi...