TOP STORY
Amazon Prime Music launches podcasts in India 2 years after Gaana and Spotify; here's why it is still confident about its timing
media14 Apr 2021, 09:42
K Madhavan named President of The Walt Disney Company India and Star India
K Madhavan named President of The Walt Disney Company India and Star India
Madhavan will drive the strategy and growth of the Company in India, with responsibility for Disney, Star and Hotstar businesses ...
brands14 Apr 2021, 08:30
We plan to spend 8% of our expected Rs 800 crore revenue on marketing in 2021-22: Aakansha Gandhi, Vadilal
We plan to spend 8% of our expected Rs 800 crore revenue on marketing in 2021-22: Aakansha Gandhi, Vadilal
Vadilal has launched a 360 degree campaign to woo young consumers...
ad-agencies14 Apr 2021, 12:24
Dentsu APAC’s Data Sciences Division launches GPT-3 powered Content Creation Engine
Dentsu APAC’s Data Sciences Division launches GPT-3 powered Content Creation Engine
The tool uses AI & ML to predict how audiences will engage and react to any creative message in real-time...
brands13 Apr 2021, 10:00
Air conditioner and cooling brand Voltas India eyes double digit growth this summer
Air conditioner and cooling brand Voltas India eyes double digit growth this summer
Despite the Covid-induced speedbump, Voltas was able to maintain its leadership position in the AC category...
brands12 Apr 2021, 10:00
The ROI we've got from associating with IPL, Chennai Super Kings and MS Dhoni has been industry-leading: Ravi Chawla, Gulf Oil India
The ROI we've got from associating with IPL, Chennai Super Kings and MS Dhoni has been industry-leading: Ravi Chawla, Gulf Oil India
Ravi Chawla, MD & CEO, Gulf Oil Lubricants talks to us about the brand's rewarding association with IPL and Dhoni...
media14 Apr 2021, 09:42
K Madhavan named President of The Walt Disney Company India and Star India
K Madhavan named President of The Walt Disney Company India and Star India
Madhavan will drive the strategy and growth of the Company in India, with responsibility for Disney, Star and Hotstar businesses ...
brands14 Apr 2021, 08:30
We plan to spend 8% of our expected Rs 800 crore revenue on marketing in 2021-22: Aakansha Gandhi, Vadilal
We plan to spend 8% of our expected Rs 800 crore revenue on marketing in 2021-22: Aakansha Gandhi, Vadilal
Vadilal has launched a 360 degree campaign to woo young consumers...
ad-agencies14 Apr 2021, 12:24
Dentsu APAC’s Data Sciences Division launches GPT-3 powered Content Creation Engine
Dentsu APAC’s Data Sciences Division launches GPT-3 powered Content Creation Engine
The tool uses AI & ML to predict how audiences will engage and react to any creative message in real-time...
brands13 Apr 2021, 10:00
Air conditioner and cooling brand Voltas India eyes double digit growth this summer
Air conditioner and cooling brand Voltas India eyes double digit growth this summer
Despite the Covid-induced speedbump, Voltas was able to maintain its leadership position in the AC category...
brands12 Apr 2021, 10:00
The ROI we've got from associating with IPL, Chennai Super Kings and MS Dhoni has been industry-leading: Ravi Chawla, Gulf Oil India
The ROI we've got from associating with IPL, Chennai Super Kings and MS Dhoni has been industry-leading: Ravi Chawla, Gulf Oil India
Ravi Chawla, MD & CEO, Gulf Oil Lubricants talks to us about the brand's rewarding association with IPL and Dhoni...
WHAT'S HAPPENING
advertising14 Apr 2021, 04:20

Advertising agencies imagine the office of the future
Advertising agencies imagine the office of the future
Hi and welcome to the Insider Advertising newsletter. I'm Lucia Moses, deputy editor, and this week in advertising and media news: Companies wrestle with burno...
advertising13 Apr 2021, 03:20

Insiders are buzzing about Subway sale rumors
Insiders are buzzing about Subway sale rumors
Hi and welcome to Insider Advertising for April 13. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Subway sale rumors. CareerAdvic...
advertising12 Apr 2021, 17:56

Everything to know about the public relations industry, from pay and hiring to growth areas
Everything to know about the public relations industry, from pay and hiring to growth areas
PR firms are investing in data and analytics and expanding into areas like advertising and ecommerce. Its growth potential is also attracting newfound investme...
ad-tech12 Apr 2021, 15:37

On its first anniversary, Mitron upgrades its app to open up monetisation opportunities for its creators and adds new video editing tools
On its first anniversary, Mitron upgrades its app to open up monetisation opportunities for its creators and adds new video editing tools
The app has crossed the 50+ million downloads mark on Google Playstore. It has now introduced advanced video editing tools for the creators.Mitron completes it...
ad-agencies12 Apr 2021, 12:55

61% marketers feel a highly convenient consumer experience is the most powerful lever for business growth: iProspect report
61% marketers feel a highly convenient consumer experience is the most powerful lever for business growth: iProspect report
iProspect has launched its Future Focus report that explores the intersection of consumer attention, commerce and data. It has taken in account responses from ...
advertising12 Apr 2021, 05:49

1.3 million Clubhouse users' data was reportedly leaked
1.3 million Clubhouse users' data was reportedly leaked
Hi and welcome to Insider Advertising for April 12. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Clubhouse data leak. Mobile dea...
advertising11 Apr 2021, 20:25

Salesforce invests $40 million in text-marketing startup Community
Salesforce invests $40 million in text-marketing startup Community
Salesforce is investing $40 million in a text-marketing startup called Community. Community, which started as a tool for celebrities to message fans, is now pi...
brands09 Apr 2021, 17:55

CRED’s much-awaited IPL 2021 campaign is here and it has already sparked a memefest on Twitter
CRED’s much-awaited IPL 2021 campaign is here and it has already sparked a memefest on Twitter
CRED, that recently entered the unicorn club with a $2.2 billion valuation, has launched a new IPL campaign for season 14. The ad features Rahul Dravid and act...
media09 Apr 2021, 17:32

Disney+ Hotstar strengthens its content offering to attract new users as cricket lovers get ready for Vivo IPL 2021
Disney+ Hotstar strengthens its content offering to attract new users as cricket lovers get ready for Vivo IPL 2021
To get cricket fans to spend more time on their platform this season, Disney+ Hostar has lined up new movies, series and original content and has rolled out a ...
brands09 Apr 2021, 14:50

Axis Bank's latest ad focuses on the small moments of joy to promote the bank's credit card offerings
Axis Bank's latest ad focuses on the small moments of joy to promote the bank's credit card offerings
Open up to small moments of joy, says Axis Bank in its new campaign by Lowe Lintas. The multi-film campaign highlights the various features and offers on the A...
advertising09 Apr 2021, 02:58

Roku is planning a big advertising push
Roku is planning a big advertising push
Hi and welcome to Insider Advertising for April 9. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Roku hunts for agencies. Klarna'...
advertising09 Apr 2021, 00:20

Why a YouTube creator has focused on email as a way to connect directly with her fans
Why a YouTube creator has focused on email as a way to connect directly with her fans
YouTuber Erika Kullberg believes creating an email list is an important business tool for creators. Email is one way for influencers to communicate directly wi...
advertising08 Apr 2021, 18:21

The ultimate guide to getting a job at YouTube in 2021
The ultimate guide to getting a job at YouTube in 2021
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Si...
ad-tech08 Apr 2021, 12:00

MX TakaTak, Moj and Josh are the three most downloaded apps in India in the last quarter: Sensor Tower
MX TakaTak, Moj and Josh are the three most downloaded apps in India in the last quarter: Sensor Tower
Sensor Tower's data revealed MX TakaTak, Moj and Josh were the most downloaded apps in India between January and March. MX TakaTak, Moj and Josh saw 84.5 milli...
brands08 Apr 2021, 10:00

Meesho's marketing strategy has been to empower women who lack financial independence, says CEO Vidit Aatrey
Meesho's marketing strategy has been to empower women who lack financial independence, says CEO Vidit Aatrey
Home-grown platform Meesho is the latest start-up to join the unicorn club after raising $300 million from Softbank Vision Fund 2. Founded in 2015, Meesho laun...
advertising08 Apr 2021, 05:25

How ad agencies are planning to return to the office
How ad agencies are planning to return to the office
Hi and welcome to Insider Advertising for April 8. I'm senior advertising reporter Lauren Johnson, and here's what's going on: How ad agencies are returning to...
brands07 Apr 2021, 12:34

Vivo onboards Virat Kohli as its brand ambassador before IPL 2021
Vivo onboards Virat Kohli as its brand ambassador before IPL 2021
Virat Kohli to join Aamir Khan as the brand ambassador for Vivo. Vivo to launch new smartphone devices in their V series soon.Vivo has announced Virat Kohli, t...
brands07 Apr 2021, 10:33

How Mahindra Lifespaces is innovating on its products and communication to make way for new consumer expectations
How Mahindra Lifespaces is innovating on its products and communication to make way for new consumer expectations
The pandemic has revolutionized the way real estate functions, markets and communicates. Viral Oza, Chief Marketing Officer, Mahindra Lifespaces walks us throu...
advertising07 Apr 2021, 06:49

Comcast's Peacock faces new tests from advertisers, viewers
Comcast's Peacock faces new tests from advertisers, viewers
Hi and welcome to this weekly edition of Insider Advertising, where we track the big stories in media and advertising. I'm Lucia Moses, deputy editor here. Rem...
brands06 Apr 2021, 17:16

CarDekho’s latest campaign talks about building a safe driving environment for senior citizens
CarDekho’s latest campaign talks about building a safe driving environment for senior citizens
The platform has come up with a simple solution to help build a safe driving environment for senior citizens. Company’s brand ambassadors Akshay Kumar, Mahesh ...
brands06 Apr 2021, 16:16

Sara Ali Khan to be the first ambassador for Mamaearth
Sara Ali Khan to be the first ambassador for Mamaearth
Mamaearth onboards Sara Ali Khan as its brand ambassador. The brand will target millennials with Sara Ali Khan.Mamaearth introduces the millennial icon, Sara A...
ad-agencies06 Apr 2021, 13:49

Logicserve Digital launches Traffic Cost Predictor, a data-driven predictive analytics tool to determine the optimal media mix
Logicserve Digital launches Traffic Cost Predictor, a data-driven predictive analytics tool to determine the optimal media mix
Logicserve Digital has launched a new platform to help media planners understand the impact of marketing activities. Traffic Cost Predictor uses Google Analyti...
ad-agencies06 Apr 2021, 12:25

This advertising agency has come up with a unique solution to prevent motorcycle accidents in India
This advertising agency has come up with a unique solution to prevent motorcycle accidents in India
Leo Burnett India’s motorcycle mounted device helps detect potholes in real-time. It is sponsored by ACKO Insurance.India is known to have one of the largest r...
media06 Apr 2021, 11:14

As India faces a second wave of COVID-19 infections, will VIVO IPL 2021 repeat last season's success?
As India faces a second wave of COVID-19 infections, will VIVO IPL 2021 repeat last season's success?
VIVO IPL 2021 is just three days away and our country has surpassed 1 lakh mark in daily COVID-19 cases. With high interest from advertisers this year and cons...
advertising06 Apr 2021, 04:04

Peter Rice takes charge at ABC News
Peter Rice takes charge at ABC News
Hi and welcome to Insider Advertising for April 6. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Peter Rice takes charge at ABC N...
brands05 Apr 2021, 15:10

CRY's latest campaign focuses on the importance of girls completing their secondary education and its direct correlation to the country's growth
CRY's latest campaign focuses on the importance of girls completing their secondary education and its direct correlation to the country's growth
CRY's campaign is aimed at building awareness on the importance of India’s girls completing their secondary education and the positive correlation it can have ...
advertising14 Apr 2021, 04:20

Advertising agencies imagine the office of the future
Advertising agencies imagine the office of the future
Hi and welcome to the Insider Advertising newsletter. I'm Lucia Moses, deputy editor, and this week in advertising and media news: Companies wrestle with burnout, reopening; Crispin Porter Bogusky ha...
ad-tech12 Apr 2021, 15:37

On its first anniversary, Mitron upgrades its app to open up monetisation opportunities for its creators and adds new video editing tools
On its first anniversary, Mitron upgrades its app to open up monetisation opportunities for its creators and adds new video editing tools
The app has crossed the 50+ million downloads mark on Google Playstore. It has now introduced advanced video editing tools for the creators.Mitron completes its one year anniversary today. In a span ...
advertising11 Apr 2021, 20:25

Salesforce invests $40 million in text-marketing startup Community
Salesforce invests $40 million in text-marketing startup Community
Salesforce is investing $40 million in a text-marketing startup called Community. Community, which started as a tool for celebrities to message fans, is now pitching to businesses. Salesforce is inve...
brands09 Apr 2021, 14:50

Axis Bank's latest ad focuses on the small moments of joy to promote the bank's credit card offerings
Axis Bank's latest ad focuses on the small moments of joy to promote the bank's credit card offerings
Open up to small moments of joy, says Axis Bank in its new campaign by Lowe Lintas. The multi-film campaign highlights the various features and offers on the Axis Bank Select Credit Card and Flipkart...
advertising08 Apr 2021, 18:21

The ultimate guide to getting a job at YouTube in 2021
The ultimate guide to getting a job at YouTube in 2021
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here. In this w...
advertising08 Apr 2021, 05:25

How ad agencies are planning to return to the office
How ad agencies are planning to return to the office
Hi and welcome to Insider Advertising for April 8. I'm senior advertising reporter Lauren Johnson, and here's what's going on: How ad agencies are returning to offices. The Trade Desk and Publicis. P...
brands07 Apr 2021, 10:33

How Mahindra Lifespaces is innovating on its products and communication to make way for new consumer expectations
How Mahindra Lifespaces is innovating on its products and communication to make way for new consumer expectations
The pandemic has revolutionized the way real estate functions, markets and communicates. Viral Oza, Chief Marketing Officer, Mahindra Lifespaces walks us through the smaller and larger changes in the...
brands06 Apr 2021, 16:16

Sara Ali Khan to be the first ambassador for Mamaearth
Sara Ali Khan to be the first ambassador for Mamaearth
Mamaearth onboards Sara Ali Khan as its brand ambassador. The brand will target millennials with Sara Ali Khan.Mamaearth introduces the millennial icon, Sara Ali Khan, as the new face of the brand. S...
media06 Apr 2021, 11:14

As India faces a second wave of COVID-19 infections, will VIVO IPL 2021 repeat last season's success?
As India faces a second wave of COVID-19 infections, will VIVO IPL 2021 repeat last season's success?
VIVO IPL 2021 is just three days away and our country has surpassed 1 lakh mark in daily COVID-19 cases. With high interest from advertisers this year and consumers back at home in Maharashtra, will ...
advertising13 Apr 2021, 03:20

Insiders are buzzing about Subway sale rumors
Insiders are buzzing about Subway sale rumors
Hi and welcome to Insider Advertising for April 13. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Subway sale rumors. CareerAdvice TikToks. Food SPACs. If this email was forwarded to you, sign up here for your daily insider's guide to a...
advertising12 Apr 2021, 17:56

Everything to know about the public relations industry, from pay and hiring to growth areas
Everything to know about the public relations industry, from pay and hiring to growth areas
PR firms are investing in data and analytics and expanding into areas like advertising and ecommerce. Its growth potential is also attracting newfound investment from private equity firms. Insider compiled this guide to how the field is ch...
ad-agencies12 Apr 2021, 12:55

61% marketers feel a highly convenient consumer experience is the most powerful lever for business growth: iProspect report
61% marketers feel a highly convenient consumer experience is the most powerful lever for business growth: iProspect report
iProspect has launched its Future Focus report that explores the intersection of consumer attention, commerce and data. It has taken in account responses from 200 brand marketers in 29 countries. Around 61% of the marketers polled for the ...
advertising12 Apr 2021, 05:49

1.3 million Clubhouse users' data was reportedly leaked
1.3 million Clubhouse users' data was reportedly leaked
Hi and welcome to Insider Advertising for April 12. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Clubhouse data leak. Mobile deals heat up. Media burnout. If this email was forwarded to you, sign up here for your daily insider's guide ...
brands09 Apr 2021, 17:55

CRED’s much-awaited IPL 2021 campaign is here and it has already sparked a memefest on Twitter
CRED’s much-awaited IPL 2021 campaign is here and it has already sparked a memefest on Twitter
CRED, that recently entered the unicorn club with a $2.2 billion valuation, has launched a new IPL campaign for season 14. The ad features Rahul Dravid and actor Jim Sarbh. Rahul Dravid, who is known to be one of the cool-est cricketers on...
media09 Apr 2021, 17:32

Disney+ Hotstar strengthens its content offering to attract new users as cricket lovers get ready for Vivo IPL 2021
Disney+ Hotstar strengthens its content offering to attract new users as cricket lovers get ready for Vivo IPL 2021
To get cricket fans to spend more time on their platform this season, Disney+ Hostar has lined up new movies, series and original content and has rolled out a 360-degree campaign. As the tournament begins today, we speak to Sidharth Shakdh...
advertising09 Apr 2021, 02:58

Roku is planning a big advertising push
Roku is planning a big advertising push
Hi and welcome to Insider Advertising for April 9. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Roku hunts for agencies. Klarna's influencer council. TikTok beauty trends. If this email was forwarded to you, sign up here for your daily...
advertising09 Apr 2021, 00:20

Why a YouTube creator has focused on email as a way to connect directly with her fans
Why a YouTube creator has focused on email as a way to connect directly with her fans
YouTuber Erika Kullberg believes creating an email list is an important business tool for creators. Email is one way for influencers to communicate directly with their fans off social media. This tool offers a more direct way for influence...
ad-tech08 Apr 2021, 12:00

MX TakaTak, Moj and Josh are the three most downloaded apps in India in the last quarter: Sensor Tower
MX TakaTak, Moj and Josh are the three most downloaded apps in India in the last quarter: Sensor Tower
Sensor Tower's data revealed MX TakaTak, Moj and Josh were the most downloaded apps in India between January and March. MX TakaTak, Moj and Josh saw 84.5 million, 71.1 million and 62.5 million downloads respectively.Made-in-India short vid...
brands08 Apr 2021, 10:00

Meesho's marketing strategy has been to empower women who lack financial independence, says CEO Vidit Aatrey
Meesho's marketing strategy has been to empower women who lack financial independence, says CEO Vidit Aatrey
Home-grown platform Meesho is the latest start-up to join the unicorn club after raising $300 million from Softbank Vision Fund 2. Founded in 2015, Meesho launched its first TVC in 2020 that aimed to celebrate financial independence of Ind...
brands07 Apr 2021, 12:34

Vivo onboards Virat Kohli as its brand ambassador before IPL 2021
Vivo onboards Virat Kohli as its brand ambassador before IPL 2021
Virat Kohli to join Aamir Khan as the brand ambassador for Vivo. Vivo to launch new smartphone devices in their V series soon.Vivo has announced Virat Kohli, the sports icon, as the brand ambassador. With the association, vivo aims to reach the millennials and techn...
advertising07 Apr 2021, 06:49

Comcast's Peacock faces new tests from advertisers, viewers
Comcast's Peacock faces new tests from advertisers, viewers
Hi and welcome to this weekly edition of Insider Advertising, where we track the big stories in media and advertising. I'm Lucia Moses, deputy editor here. Remember you can sign up to get this newsletter daily here. First, senior reporter Lauren Johnson is hosting a...
brands06 Apr 2021, 17:16

CarDekho’s latest campaign talks about building a safe driving environment for senior citizens
CarDekho’s latest campaign talks about building a safe driving environment for senior citizens
The platform has come up with a simple solution to help build a safe driving environment for senior citizens. Company’s brand ambassadors Akshay Kumar, Mahesh Babu, Rahul Dravid and K. L. Rahul have also joined the new initiative.CarDekho ...
ad-agencies06 Apr 2021, 13:49

Logicserve Digital launches Traffic Cost Predictor, a data-driven predictive analytics tool to determine the optimal media mix
Logicserve Digital launches Traffic Cost Predictor, a data-driven predictive analytics tool to determine the optimal media mix
Logicserve Digital has launched a new platform to help media planners understand the impact of marketing activities. Traffic Cost Predictor uses Google Analytics data to predict media performance.Logicserve Digital, a digital marketing com...
ad-agencies06 Apr 2021, 12:25

This advertising agency has come up with a unique solution to prevent motorcycle accidents in India
This advertising agency has come up with a unique solution to prevent motorcycle accidents in India
Leo Burnett India’s motorcycle mounted device helps detect potholes in real-time. It is sponsored by ACKO Insurance.India is known to have one of the largest road networks in the world, however owing to heavy traffic and water logging, Ind...
advertising06 Apr 2021, 04:04

Peter Rice takes charge at ABC News
Peter Rice takes charge at ABC News
Hi and welcome to Insider Advertising for April 6. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Peter Rice takes charge at ABC News. Brands blast Georgia voting law. Apple takes a jab at Facebook. If this email was forwarded to you, si...
brands05 Apr 2021, 15:10

CRY's latest campaign focuses on the importance of girls completing their secondary education and its direct correlation to the country's growth
CRY's latest campaign focuses on the importance of girls completing their secondary education and its direct correlation to the country's growth
CRY's campaign is aimed at building awareness on the importance of India’s girls completing their secondary education and the positive correlation it can have on the inclusive socio-economic growth of the country. The campaign has been lau...