TOP STORY
Here's how Amit and Gaurav Khatri are making the right 'Noise'
brands30 Mar 2022, 10:00
Here’s how The Body Shop navigated the pandemic and is growing its business in IndiaHere’s how The Body Shop navigated the pandemic and is growing its business in India
Vishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far...
brands29 Mar 2022, 10:00
I have a dream of becoming a creative unicorn: Raj ShamaniI have a dream of becoming a creative unicorn: Raj Shamani
Raj Shamani was 16 when he joined his father’s business, which traded in chemicals for soaps and detergents...
brands28 Mar 2022, 10:00
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 yearsHere’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 years
Suhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's journey so far...
brands25 Mar 2022, 10:01
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumersAs inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumers
Swapnil Tripathi, Chief Business Officer, IntrCity SmartBus tells us about the brand's journey...
media25 Mar 2022, 11:47
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022
2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020...
media24 Mar 2022, 10:00
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket seasonWhy mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season
Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness during the cricket season...
brands30 Mar 2022, 10:00
Here’s how The Body Shop navigated the pandemic and is growing its business in IndiaHere’s how The Body Shop navigated the pandemic and is growing its business in India
Vishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far...
brands29 Mar 2022, 10:00
I have a dream of becoming a creative unicorn: Raj ShamaniI have a dream of becoming a creative unicorn: Raj Shamani
Raj Shamani was 16 when he joined his father’s business, which traded in chemicals for soaps and detergents...
brands28 Mar 2022, 10:00
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 yearsHere’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 years
Suhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's journey so far...
brands25 Mar 2022, 10:01
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumersAs inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumers
Swapnil Tripathi, Chief Business Officer, IntrCity SmartBus tells us about the brand's journey...
media25 Mar 2022, 11:47
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022
2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020...
media24 Mar 2022, 10:00
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket seasonWhy mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season
Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness during the cricket season...
WHAT'S HAPPENING
advertising22 Sep 2022, 19:04

How to make money on Snapchat, according to creators
How to make money on Snapchat, according to creators
Snapchat is a moneymaker for some creators who know how take advantage of the platform. Successful creators post content frequently to Spotlight, sign brand de...
advertising14 Sep 2022, 21:20

Seeking nominations for the top brands for micro influencers to work with
Seeking nominations for the top brands for micro influencers to work with
Micro influencers have fewer than 100,000 followers on a given social media platform. We want to hear from you on the top brands these creators should work wit...
advertising09 Sep 2022, 21:35

This is how companies are reacting to the Queen's death – and not everyone is getting it right
This is how companies are reacting to the Queen's death – and not everyone is getting it right
Elizabeth II, who died on Thursday, was Britain's longest-serving monarch. Many companies and brands have posted tributes to the late Queen on social media. Br...
advertising09 Sep 2022, 18:20

Check out these 31 pitch decks that advertising startups used to raise millions from top investors
Check out these 31 pitch decks that advertising startups used to raise millions from top investors
Investors are pouring money into marketing and media startups. These startups are using technology to disrupt advertising and marketing. Read these 31 decks to...
advertising09 Sep 2022, 02:25

Ads are coming to Netflix soon — we're keeping tabs on everything we know about the new ad-supported tier
Ads are coming to Netflix soon — we're keeping tabs on everything we know about the new ad-supported tier
Netflix is rolling out an ad-supported tier in November and is pitching advertisers on it. Advertisers say Netflix is asking for high prices but not offering m...
advertising07 Sep 2022, 20:55

A Dutch city has become the world's first to ban ads for meat in public places over climate concerns
A Dutch city has become the world's first to ban ads for meat in public places over climate concerns
The Dutch city of Haarlem has banned adverts for meat products. Meat adverts will be banned from Haarlem's buses and any screens in public places. A Dutch city...
advertising06 Sep 2022, 22:35

How much money TikTokers make, according to creators
How much money TikTokers make, according to creators
TikTok has created a new generation of digital stars who have built massive audiences on the app. But many creators are still experimenting with how to make mo...
advertising03 Sep 2022, 01:40

How much money YouTubers make, according to dozens of creators
How much money YouTubers make, according to dozens of creators
YouTube creators who are part of the Partner Program can monetize their videos with ads. The amount of money different creators make per video varies based on ...
advertising18 Aug 2022, 02:43

Seeking nominations for the top music startups helping labels, artists, and other creators grow their businesses
Seeking nominations for the top music startups helping labels, artists, and other creators grow their businesses
Insider is compiling a list of the top music startups helping artists, labels, and other creators. We want to hear from you on the most innovative and promisin...
advertising16 Aug 2022, 02:34

Seeking nominations for the top executives in influencer marketing
Seeking nominations for the top executives in influencer marketing
In our second annual list, Insider is recognizing the leading executives in influencer marketing. We want to hear from you on who is building the best and most...
advertising15 Aug 2022, 19:20

How creators and advertisers make money from user-generated content ads on platforms like TikTok
How creators and advertisers make money from user-generated content ads on platforms like TikTok
TikTok has led to a surge in UGC, or user-generated content, ads. Advertisers are are turning to it as a cheap, authentic form of promotion. TikTok is fueling ...
advertising12 Aug 2022, 23:17

Read the pitch decks that helped 13 creator economy startups raise millions of dollars
Read the pitch decks that helped 13 creator economy startups raise millions of dollars
The "creator economy" is catching the attention – and wallets — of notable VCs. Creator-focused startups are raising millions of dollars. The phrase "creator e...
advertising09 Aug 2022, 02:17

Retailers are building their own ad businesses to compete with Amazon. Here's the latest news on Walmart, Instacart, and more.
Retailers are building their own ad businesses to compete with Amazon. Here's the latest news on Walmart, Instacart, and more.
Retailers are gunning for advertising dollars. Retail ad is predicted to grow 31% to $41 billion this year, and Amazon, Walmart, Instacart, and others are buil...
advertising05 Aug 2022, 00:36

Seeking nominations for the leading talent managers and agents helping gaming YouTubers, streamers, and esports players build careers
Seeking nominations for the leading talent managers and agents helping gaming YouTubers, streamers, and esports players build careers
Insider is compiling our 3rd annual list of the leading managers and agents in gaming and esports. We want to highlight those wielding the most lucrative and i...
advertising29 Jul 2022, 01:39

Seeking nominations for the rising stars in tech PR
Seeking nominations for the rising stars in tech PR
Tech companies have a huge impact on society and rely on sharp PR pros to shape their image. Insider is looking to identify up and coming PR pros for consumer ...
advertising26 Jul 2022, 15:14

Big advertisers are discovering their digital-advertising campaigns carry a big carbon tax
Big advertisers are discovering their digital-advertising campaigns carry a big carbon tax
A typical digital-ad campaign for a single brand can produce hundreds of tons of carbon dioxide. Brands like Heineken, Nestlé, and Toyota are figuring out how ...
advertising21 Jul 2022, 00:42

How many TikTok followers you need to start making money
How many TikTok followers you need to start making money
TikTok has exploded in popularity and some users are looking for ways to cash in. Creators turn to TikTok's built-in monetization tools, brand deals, and song ...
advertising14 Jul 2022, 01:31

How creators are making money by going live on YouTube, TikTok, Amazon, and more
How creators are making money by going live on YouTube, TikTok, Amazon, and more
Career prospects for livestreaming creators extend far beyond the gaming space. Sleepfluencers, lawyers, rappers, and more make healthy livings on the strength...
advertising07 Jul 2022, 22:05

How TikTok is changing the music industry
How TikTok is changing the music industry
TikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. ...
advertising06 Jul 2022, 18:44

Seeking nominations for the marketing tech companies who are leading the industry in 2022
Seeking nominations for the marketing tech companies who are leading the industry in 2022
Insider is seeking nominations for its third annual list of top marketing technology companies. We're looking to identify a diverse group of leaders at startup...
advertising01 Jul 2022, 20:34

Antonia Wade, PwC's global CMO, tells Insider how B2B spending changes in tough economic times
Antonia Wade, PwC's global CMO, tells Insider how B2B spending changes in tough economic times
Antonia Wade, chief marketing officer at PwC spoke about the ways marketers and business leaders will adapt their spending in an economic downturn. Before the ...
advertising30 Jun 2022, 22:42

All the ways marketing and advertising are shaping the metaverse
All the ways marketing and advertising are shaping the metaverse
The metaverse is getting a big boost from Facebook, Microsoft, and other tech giants. Marketers are scrambling to play in these virtual spaces, with NFTs, gami...
advertising28 Jun 2022, 02:52

How many Instagram followers you need to start getting paid
How many Instagram followers you need to start getting paid
A couple thousand followers on Instagram qualifies some users as "influencers." But at what point — and with how many followers — can an influencer start makin...
advertising28 Jun 2022, 02:36

Seeking nominations for Insider's CMOs to Watch in 2022
Seeking nominations for Insider's CMOs to Watch in 2022
Insider is seeking nominations for its fourth annual list of CMOs to Watch. This list recognizes first-time and newly named top marketers at consumer brands. F...
advertising28 Jun 2022, 02:19

Seeking nominations for Insider's CMOs to Watch in 2022
Seeking nominations for Insider's CMOs to Watch in 2022
Insider is seeking nominations for its fourth annual list of CMOs to Watch. This list recognizes first-time and newly named top marketers at consumer brands. F...
advertising27 Jun 2022, 22:28

How many Instagram followers you need to start getting paid
How many Instagram followers you need to start getting paid
A couple thousand followers on Instagram qualifies some users as "influencers." But at what point — and with how many followers — can an influencer start makin...
advertising22 Sep 2022, 19:04

How to make money on Snapchat, according to creators
How to make money on Snapchat, according to creators
Snapchat is a moneymaker for some creators who know how take advantage of the platform. Successful creators post content frequently to Spotlight, sign brand deals, or create AR lenses. While Snapchat...
advertising09 Sep 2022, 18:20

Check out these 31 pitch decks that advertising startups used to raise millions from top investors
Check out these 31 pitch decks that advertising startups used to raise millions from top investors
Investors are pouring money into marketing and media startups. These startups are using technology to disrupt advertising and marketing. Read these 31 decks to see how these startups sold their visio...
advertising06 Sep 2022, 22:35

How much money TikTokers make, according to creators
How much money TikTokers make, according to creators
TikTok has created a new generation of digital stars who have built massive audiences on the app. But many creators are still experimenting with how to make money. TikTok ushered in a new generation ...
advertising16 Aug 2022, 02:34

Seeking nominations for the top executives in influencer marketing
Seeking nominations for the top executives in influencer marketing
In our second annual list, Insider is recognizing the leading executives in influencer marketing. We want to hear from you on who is building the best and most creative partnerships with creators. In...
advertising09 Aug 2022, 02:17

Retailers are building their own ad businesses to compete with Amazon. Here's the latest news on Walmart, Instacart, and more.
Retailers are building their own ad businesses to compete with Amazon. Here's the latest news on Walmart, Instacart, and more.
Retailers are gunning for advertising dollars. Retail ad is predicted to grow 31% to $41 billion this year, and Amazon, Walmart, Instacart, and others are building ad businesses to get a piece of it....
advertising26 Jul 2022, 15:14

Big advertisers are discovering their digital-advertising campaigns carry a big carbon tax
Big advertisers are discovering their digital-advertising campaigns carry a big carbon tax
A typical digital-ad campaign for a single brand can produce hundreds of tons of carbon dioxide. Brands like Heineken, Nestlé, and Toyota are figuring out how to reduce those emissions. Many of the w...
advertising07 Jul 2022, 22:05

How TikTok is changing the music industry
How TikTok is changing the music industry
TikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. TikTok is an essential promotional tool ...
advertising30 Jun 2022, 22:42

All the ways marketing and advertising are shaping the metaverse
All the ways marketing and advertising are shaping the metaverse
The metaverse is getting a big boost from Facebook, Microsoft, and other tech giants. Marketers are scrambling to play in these virtual spaces, with NFTs, gaming integrations, and more. The "metavers...
advertising28 Jun 2022, 02:36

Seeking nominations for Insider's CMOs to Watch in 2022
Seeking nominations for Insider's CMOs to Watch in 2022
Insider is seeking nominations for its fourth annual list of CMOs to Watch. This list recognizes first-time and newly named top marketers at consumer brands. Fresh off revealing its Most Innovative C...
advertising14 Sep 2022, 21:20

Seeking nominations for the top brands for micro influencers to work with
Seeking nominations for the top brands for micro influencers to work with
Micro influencers have fewer than 100,000 followers on a given social media platform. We want to hear from you on the top brands these creators should work with. Despite the economic downturn, influencer marketing is booming — it's expecte...
advertising09 Sep 2022, 21:35

This is how companies are reacting to the Queen's death – and not everyone is getting it right
This is how companies are reacting to the Queen's death – and not everyone is getting it right
Elizabeth II, who died on Thursday, was Britain's longest-serving monarch. Many companies and brands have posted tributes to the late Queen on social media. Britain lost its longest-serving monarch and entered 10 days of national mourning ...
advertising09 Sep 2022, 02:25

Ads are coming to Netflix soon — we're keeping tabs on everything we know about the new ad-supported tier
Ads are coming to Netflix soon — we're keeping tabs on everything we know about the new ad-supported tier
Netflix is rolling out an ad-supported tier in November and is pitching advertisers on it. Advertisers say Netflix is asking for high prices but not offering measurement. Netflix is launching a new ad-supported tier later this year and ram...
advertising07 Sep 2022, 20:55

A Dutch city has become the world's first to ban ads for meat in public places over climate concerns
A Dutch city has become the world's first to ban ads for meat in public places over climate concerns
The Dutch city of Haarlem has banned adverts for meat products. Meat adverts will be banned from Haarlem's buses and any screens in public places. A Dutch city has become the first in the world to ban adverts for meat products in public sp...
advertising03 Sep 2022, 01:40

How much money YouTubers make, according to dozens of creators
How much money YouTubers make, according to dozens of creators
YouTube creators who are part of the Partner Program can monetize their videos with ads. The amount of money different creators make per video varies based on a variety of factors. We spoke with dozens of creators who shared how much money they've earned on YouTube....
advertising18 Aug 2022, 02:43

Seeking nominations for the top music startups helping labels, artists, and other creators grow their businesses
Seeking nominations for the top music startups helping labels, artists, and other creators grow their businesses
Insider is compiling a list of the top music startups helping artists, labels, and other creators. We want to hear from you on the most innovative and promising upstarts in the music industry. The music industry is constantly evolving as t...
advertising15 Aug 2022, 19:20

How creators and advertisers make money from user-generated content ads on platforms like TikTok
How creators and advertisers make money from user-generated content ads on platforms like TikTok
TikTok has led to a surge in UGC, or user-generated content, ads. Advertisers are are turning to it as a cheap, authentic form of promotion. TikTok is fueling a new surge in demand for UGC advertisements. UGC, short for user-generated cont...
advertising12 Aug 2022, 23:17

Read the pitch decks that helped 13 creator economy startups raise millions of dollars
Read the pitch decks that helped 13 creator economy startups raise millions of dollars
The "creator economy" is catching the attention – and wallets — of notable VCs. Creator-focused startups are raising millions of dollars. The phrase "creator economy" skyrocketed as a buzzword in 2021 as creators, VCs, and entrepreneurs ru...
advertising05 Aug 2022, 00:36

Seeking nominations for the leading talent managers and agents helping gaming YouTubers, streamers, and esports players build careers
Seeking nominations for the leading talent managers and agents helping gaming YouTubers, streamers, and esports players build careers
Insider is compiling our 3rd annual list of the leading managers and agents in gaming and esports. We want to highlight those wielding the most lucrative and industry-advancing deals. Amid FaZe Clan's Nasdaq debut – the first for an esport...
advertising29 Jul 2022, 01:39

Seeking nominations for the rising stars in tech PR
Seeking nominations for the rising stars in tech PR
Tech companies have a huge impact on society and rely on sharp PR pros to shape their image. Insider is looking to identify up and coming PR pros for consumer tech companies, and we want to hear from you. Insider is seeking to identify the rising stars in tech PR, a...
advertising21 Jul 2022, 00:42

How many TikTok followers you need to start making money
How many TikTok followers you need to start making money
TikTok has exploded in popularity and some users are looking for ways to cash in. Creators turn to TikTok's built-in monetization tools, brand deals, and song promos to make money. TikTok has grown dramatically over the past few years, crossing one billion monthly a...
advertising14 Jul 2022, 01:31

How creators are making money by going live on YouTube, TikTok, Amazon, and more
How creators are making money by going live on YouTube, TikTok, Amazon, and more
Career prospects for livestreaming creators extend far beyond the gaming space. Sleepfluencers, lawyers, rappers, and more make healthy livings on the strength of viewer tips. Other means of monetization include sponsored streams and commi...
advertising06 Jul 2022, 18:44

Seeking nominations for the marketing tech companies who are leading the industry in 2022
Seeking nominations for the marketing tech companies who are leading the industry in 2022
Insider is seeking nominations for its third annual list of top marketing technology companies. We're looking to identify a diverse group of leaders at startups and giants. Insider is looking to identify the hottest marketing-tech companie...
advertising01 Jul 2022, 20:34

Antonia Wade, PwC's global CMO, tells Insider how B2B spending changes in tough economic times
Antonia Wade, PwC's global CMO, tells Insider how B2B spending changes in tough economic times
Antonia Wade, chief marketing officer at PwC spoke about the ways marketers and business leaders will adapt their spending in an economic downturn. Before the pandemic, she said, marketers might have had a five-year plan. Now it's down to ...
advertising28 Jun 2022, 02:52

How many Instagram followers you need to start getting paid
How many Instagram followers you need to start getting paid
A couple thousand followers on Instagram qualifies some users as "influencers." But at what point — and with how many followers — can an influencer start making money? With a few thousand followers on Instagram these days, it's easy to ask yourself: When can I start...
advertising28 Jun 2022, 02:19

Seeking nominations for Insider's CMOs to Watch in 2022
Seeking nominations for Insider's CMOs to Watch in 2022
Insider is seeking nominations for its fourth annual list of CMOs to Watch. This list recognizes first-time and newly named top marketers at consumer brands. Fresh off revealing its Most Innovative CMOs list, Insider is seeking nominations for its fourth annual list...
advertising27 Jun 2022, 22:28

How many Instagram followers you need to start getting paid
How many Instagram followers you need to start getting paid
A couple thousand followers on Instagram qualifies some users as "influencers." But at what point — and with how many followers — can an influencer start making money? With a few thousand followers on Instagram these days, it's easy to ask yourself: When can I start...