TOP STORY
Can Instagram Reels be a new home for TikTokers?
- Facebook shut down its TikTok-clone Lasso worldwide to be able to concentrate on its alternative ‘
Instagram Reels .’ - We speak to digital experts to find out if Facebook’s Instagram Reels has what it takes to fill up the void and crop up as a perfect alternative for the talent on TikTok in India?
People working from home are buying products like washing machine and dishwashers...
‌CoronaVirus‌ ‌is‌ ‌ ‌rapidly‌ ‌accelerating‌ ‌long-term‌ ‌underlying‌ ‌industry‌ ‌trends...
Radio saw a hike by 3% during the lockdown period. ...
The song ‘We Got This’, is all about being a resilient and reiterates the power of unity and hope....
Arora also walked us through OLX’s combat strategy which was in tandem with the government’s four lockdown phases....
Facebook had recently shut down its TikTok clone app Lasso and was concentrating on ‘Reels’ to capture markets. ...
People working from home are buying products like washing machine and dishwashers...
‌CoronaVirus‌ ‌is‌ ‌ ‌rapidly‌ ‌accelerating‌ ‌long-term‌ ‌underlying‌ ‌industry‌ ‌trends...
Radio saw a hike by 3% during the lockdown period. ...
The song ‘We Got This’, is all about being a resilient and reiterates the power of unity and hope....
Arora also walked us through OLX’s combat strategy which was in tandem with the government’s four lockdown phases....
Facebook had recently shut down its TikTok clone app Lasso and was concentrating on ‘Reels’ to capture markets. ...
WHAT'S HAPPENING
This story is for subscribers to Business Insider. For a brief period, we're making it widely available. For more information on a subscription to Business Ins...
In the wake of the Black Lives Matter movement in the US which led to social media calling out beauty brands for perpetrating a bias based on skin colour, HUL ...
Happy Thursday! This is Amanda Perelli and welcome back to Influencer Dashboard, our weekly rundown of what's new in the influencer and creator economy. Before...
Boxengage.com was launched during the lockdown. The AI-backed live-streaming app has grown 10X in the last 24 hours. Currently, boxengage.com is only a website...
Within the category, Dabur India was the top advertiser on TV, Radio & Digital mediums. More than 80% of the category ad volumes was on the news channel genre ...
MAI urges the government to open up cinema halls. It said that there must be a start and the unlocking of cinemas in non-containment zones across India as it i...
As per YouGov's report, in the last quarter, Xiaomi, Vivo, RealMe and Oppo have witnessed declining Buzz scores. The negative sentiment is likely to affect the...
The AI-driven new offering is an extension of the already existing video content division ‘TWIP.’ The collaboration with Vidz.ai will enable TWIP to extend cus...
In our latest series, we talk to brands about how they have been marketing during these adverse times, the things they have learnt and how they are preparing f...
Investment in marketing and brand-building critical for business recovery post-COVID-19. Innovation and creativity key drivers of growth as BrandZ Top 100’s to...
While the last few months have been difficult for the brand, it has been witnessing continuing consumer enquiries for its offerings on its online sales platfor...
As the government banned 59 Chinese apps around talks of data privacy and security, many influencers and brands have been left in the lurch. Since apps like Ti...
Hello! Welcome to the Advertising & Media Insider newsletter, your weekly fix of industry news. I'm Lucia Moses, deputy editor here. You can sign up for this n...
California has seen a resurgence of coronavirus cases in recent days, hitting a new peak for its largest single-day tally of new infections on Monday. But many...
Cadbury Chocobakes Choc Layered Cakes will be available on shelves from July 2020. It will be a pan-India launch supported by a 360-degree communication campai...
In our latest interview series, we talk to brands to understand how they are coping with the new normal and their strategies towards navigating these difficult...
This story is for subscribers to Business Insider. For a brief time, we're making it widely available. Click here for more information on a subscription to Bus...
The first movie to be released directly on the platform will be Sushant Singh Rajput's Dil Bechara. Between July and October, the platform will directly launch...
According to a recent survey by Pulpkey, 71% influencers stated they had seen a spike in the number of their followers. 61% of influencers say they have notice...
BARC India will complete transitioning to its upgraded, versatile and user-friendly software interface, YUMI Analytics, starting July 1, 2020. The new interfac...
In the next 4 years, adidas is aiming to replace all plastics and polyester in its products with recycled materials. In 2015, adidas announced a partnership wi...
In the last feature of our Pride Month series, we look back at the past of advertising, speak to the LGBTQIA+ community from the industry on which ads they res...
TikTok is still a relative newcomer to the social-media world, but it's quickly grown into one of the most popular video apps among creators. As its stars have...
Spotify has proved how important it is to listen to your consumers yet again. This time, the music streaming app has replaced its logo with Good Day Biscuit af...
In a revolutionary decision, Hindustan Unilever Limited has announced that it will rename the brand ‘Fair and Lovely.’ The giant said that it will drop words l...
Hi, this is Amanda Perelli and welcome back to Influencer Dashboard, our weekly rundown of what's new in the influencer and creator economy. There's no doubt t...
The campaign is conceptualised and executed by Gozoop. It talks about how this situation has helped all of us reflect on life and what it would mean to Live We...
This story is for subscribers to Business Insider. For a brief period, we're making it widely available. For more information on a subscription to Business Insider, click here. Business Insider spoke...
Boxengage.com was launched during the lockdown. The AI-backed live-streaming app has grown 10X in the last 24 hours. Currently, boxengage.com is only a website and would shortly launch its mobile app...
As per YouGov's report, in the last quarter, Xiaomi, Vivo, RealMe and Oppo have witnessed declining Buzz scores. The negative sentiment is likely to affect their future choices as well, with a quarte...
Investment in marketing and brand-building critical for business recovery post-COVID-19. Innovation and creativity key drivers of growth as BrandZ Top 100’s total worth hits $5 trillion and delivers ...
Hello! Welcome to the Advertising & Media Insider newsletter, your weekly fix of industry news. I'm Lucia Moses, deputy editor here. You can sign up for this newsletter here. Facebook fallout For yea...
In our latest interview series, we talk to brands to understand how they are coping with the new normal and their strategies towards navigating these difficult times. Mayur Hola, Head of Global Brand...
According to a recent survey by Pulpkey, 71% influencers stated they had seen a spike in the number of their followers. 61% of influencers say they have noticed a higher than average engagement with ...
In the last feature of our Pride Month series, we look back at the past of advertising, speak to the LGBTQIA+ community from the industry on which ads they resonated with, its evolution thus far and ...
In a revolutionary decision, Hindustan Unilever Limited has announced that it will rename the brand ‘Fair and Lovely.’ The giant said that it will drop words like ‘Fair,’ ‘White/Whitening,’ Light/Lig...
In the wake of the Black Lives Matter movement in the US which led to social media calling out beauty brands for perpetrating a bias based on skin colour, HUL has changed the name of its fairness cream brand, Fair & Lovely. The brand will now be called Glow & Lovely...
Happy Thursday! This is Amanda Perelli and welcome back to Influencer Dashboard, our weekly rundown of what's new in the influencer and creator economy. Before we get started, I want to first introduce a new reporter on BI's business of in...
Within the category, Dabur India was the top advertiser on TV, Radio & Digital mediums. More than 80% of the category ad volumes was on the news channel genre during Mar-May ’20 on TV. More than 70% share of category ad volumes were during...
MAI urges the government to open up cinema halls. It said that there must be a start and the unlocking of cinemas in non-containment zones across India as it is the backbone of Indian Film Industry, accounting nearly 60% of revenues of fil...
The AI-driven new offering is an extension of the already existing video content division ‘TWIP.’ The collaboration with Vidz.ai will enable TWIP to extend customization and personalization in videos under TWIP.Tonic Worldwide, a digital-f...
In our latest series, we talk to brands about how they have been marketing during these adverse times, the things they have learnt and how they are preparing for the somewhat uncertain future. In today's interview, Abhishek Ganguly, Genera...
While the last few months have been difficult for the brand, it has been witnessing continuing consumer enquiries for its offerings on its online sales platform. Owing to this interest, the brand also recently launched its latest offering,...
As the government banned 59 Chinese apps around talks of data privacy and security, many influencers and brands have been left in the lurch. Since apps like TikTok have a huge influencer community and brands also have their marketing monies invested on the platform,...
California has seen a resurgence of coronavirus cases in recent days, hitting a new peak for its largest single-day tally of new infections on Monday. But many influencers and celebrities living in the state are posting content on social m...
Cadbury Chocobakes Choc Layered Cakes will be available on shelves from July 2020. It will be a pan-India launch supported by a 360-degree communication campaign. The idea behind the launch is to capitalize on the fast growing snacking cat...
This story is for subscribers to Business Insider. For a brief time, we're making it widely available. Click here for more information on a subscription to Business Insider. Current and former GMMB employees who spoke with Business Insider...
The first movie to be released directly on the platform will be Sushant Singh Rajput's Dil Bechara. Between July and October, the platform will directly launch 7 big-ticket Bollywood releases on the platform. Disney+ Hotstar is announced t...
BARC India will complete transitioning to its upgraded, versatile and user-friendly software interface, YUMI Analytics, starting July 1, 2020. The new interface will have modules that are more flexible and customisable, and is designed to be performance oriented wit...
In the next 4 years, adidas is aiming to replace all plastics and polyester in its products with recycled materials. In 2015, adidas announced a partnership with Parley for the Oceans, an organization that raises awareness about the beauty...
TikTok is still a relative newcomer to the social-media world, but it's quickly grown into one of the most popular video apps among creators. As its stars have built massive followings, talent managers and agents from both upstart companie...
Spotify has proved how important it is to listen to your consumers yet again. This time, the music streaming app has replaced its logo with Good Day Biscuit after a Twitter user posted a picture saying the grooves on the biscuit resembled ...
Hi, this is Amanda Perelli and welcome back to Influencer Dashboard, our weekly rundown of what's new in the influencer and creator economy. There's no doubt that the influencer industry has grown tremendously in recent years. And througho...
The campaign is conceptualised and executed by Gozoop. It talks about how this situation has helped all of us reflect on life and what it would mean to Live Well.The global pandemic has pushed everyone inside the four walls of their home, ...
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