TOP STORY
From studying to become a banker to now having her own OTT show, here's social media star Saloni Gaur's journey
brands30 Nov 2020, 13:23
Prega News ropes in Anushka Sharma as its brand ambassador
Prega News ropes in Anushka Sharma as its brand ambassador
The 2-month-long campaign will run across TV, Digital platforms and outdoors including hoardings and branding at airports...
ad-tech30 Nov 2020, 14:10
ZEE5 partners with XroadMedia to ramp up its hyper-personalized Video on Demand and social media services
ZEE5 partners with XroadMedia to ramp up its hyper-personalized Video on Demand and social media services
ZEE5 will use XroadMedia’s back-end solution, Ncanto, to provide multiple content discovery and recommendations to its users...
ad-tech27 Nov 2020, 14:52
Admitad India drove sales worth Rs 17 crore during Diwali through Affiliate Marketing
Admitad India drove sales worth Rs 17 crore during Diwali through Affiliate Marketing
The net pre-Diwali orders through Admitad’s affiliate channels stood around 1,00,000 orders...
ad-tech27 Nov 2020, 12:52
How Adtech is helping to optimize revenue streams to monetization content for media & advertising during this age of online boom post COVID-19
How Adtech is helping to optimize revenue streams to monetization content for media & advertising during this age of online boom post COVID-19
Keeping a razor-sharp focus on the customer’s wants is the best way to play the game...
brands30 Nov 2020, 13:23
Prega News ropes in Anushka Sharma as its brand ambassador
Prega News ropes in Anushka Sharma as its brand ambassador
The 2-month-long campaign will run across TV, Digital platforms and outdoors including hoardings and branding at airports...
ad-tech30 Nov 2020, 14:10
ZEE5 partners with XroadMedia to ramp up its hyper-personalized Video on Demand and social media services
ZEE5 partners with XroadMedia to ramp up its hyper-personalized Video on Demand and social media services
ZEE5 will use XroadMedia’s back-end solution, Ncanto, to provide multiple content discovery and recommendations to its users...
ad-tech27 Nov 2020, 14:52
Admitad India drove sales worth Rs 17 crore during Diwali through Affiliate Marketing
Admitad India drove sales worth Rs 17 crore during Diwali through Affiliate Marketing
The net pre-Diwali orders through Admitad’s affiliate channels stood around 1,00,000 orders...
ad-tech27 Nov 2020, 12:52
How Adtech is helping to optimize revenue streams to monetization content for media & advertising during this age of online boom post COVID-19
How Adtech is helping to optimize revenue streams to monetization content for media & advertising during this age of online boom post COVID-19
Keeping a razor-sharp focus on the customer’s wants is the best way to play the game...
WHAT'S HAPPENING
advertising30 Nov 2020, 05:51

What happened to J. Walter Thompson, the world's oldest ad agency
What happened to J. Walter Thompson, the world's oldest ad agency
Hi! Welcome to the Insider Advertising daily for November 30. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this...
brands26 Nov 2020, 16:36

Nielsen predicts degrowth in the FMCG sector by 1 to 3% in Q3’20
Nielsen predicts degrowth in the FMCG sector by 1 to 3% in Q3’20
After an unprecedented decline of -19% in the Jan-Mar quarter, FMCG industry displayed signs of recovery in Q3’20 with a 1.6% growth (versus Q3 ‘19). FMCG witn...
brands26 Nov 2020, 14:57

Air Conditioner and Water Purifier brand Livpure is aiming to become one of the top five players in Sleep and Wellness Category by 2023
Air Conditioner and Water Purifier brand Livpure is aiming to become one of the top five players in Sleep and Wellness Category by 2023
Livpure, a 2012-company known for Air Conditioners and Water Purifiers, has forayed into the Sleep and Wellness category. We speak to Pritesh Talwar, CEO of Li...
ad-tech26 Nov 2020, 10:12

Zirca restructures to stay ahead of the curve by delivering smarter solutions for the new era of digital advertising
Zirca restructures to stay ahead of the curve by delivering smarter solutions for the new era of digital advertising
Zirca Digital Solutions has announced an organisational restructuring to realign its business goals. The new knowledge based structure is based on four pillars...
advertising25 Nov 2020, 23:30

The top agents and managers for influencers on YouTube, Instagram, and TikTok
The top agents and managers for influencers on YouTube, Instagram, and TikTok
Hi, this is Amanda Perelli coming to your inbox a day early this week. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator ec...
brands25 Nov 2020, 16:43

PagarBook signs Akshay Kumar as brand ambassador till 2022 to help the brand achieve its 10 million users target
PagarBook signs Akshay Kumar as brand ambassador till 2022 to help the brand achieve its 10 million users target
The Bollywood celebrity comes on board till 2022 for national promotions. He will be a part of brand strategy to help the platform grow to 10 million users by ...
brands25 Nov 2020, 14:43

L’Oréal Paris aims to train 1 million people in India by 2022 to help tackle street harassment with its initiative, Stand Up
L’Oréal Paris aims to train 1 million people in India by 2022 to help tackle street harassment with its initiative, Stand Up
The brand aims to train 1 million people in India in bystander intervention to tackle street harassment by 2022. It has joined hands with NGO Breakthrough as i...
brands25 Nov 2020, 13:31

Ranveer Singh, Kane Williamson, Young OHM and McDonald Wanyama feature in Seagram’s Royal Stag latest campaign
Ranveer Singh, Kane Williamson, Young OHM and McDonald Wanyama feature in Seagram’s Royal Stag latest campaign
Seagram’s Royal Stag launches a new campaign with global icons. The intriguing campaign features top global stars like Ranveer Singh, Rohit Sharma, Diva Dhawan...
brands25 Nov 2020, 13:07

Diageo will use 30% less water in every drink it makes as a part of its 10-year sustainability action plan
Diageo will use 30% less water in every drink it makes as a part of its 10-year sustainability action plan
Diageo has announced its ‘Society 2030: Spirit of Progress’ plan, aimed at making a positive impact on the world by 2030. Diageo will focus its action over the...
brands25 Nov 2020, 10:00

How Pepperfry surpassed its pre-Covid sales volumes by 50-60% in October
How Pepperfry surpassed its pre-Covid sales volumes by 50-60% in October
Since the start of Unlock, online furniture selling platform Pepperfry has witnessed good recovery, so much so that it surpassed its pre-Covid sales volumes by...
advertising25 Nov 2020, 05:51

Change in media company leadership is in the air
Change in media company leadership is in the air
Hi and welcome to Insider Advertising, weekly edition, where I get into the big stories in media and advertising. Today's our last newsletter this week before ...
brands24 Nov 2020, 17:38

Bumble encourages single Indians to make the first move in new brand campaign
Bumble encourages single Indians to make the first move in new brand campaign
Bumble’s new integrated campaign encourages millennials and Gen Z in India to make the first move, and aims to support the Bumble community to navigate the new...
brands24 Nov 2020, 16:11

Wakefit.co clocks 223% increase in revenues over last year during the Festive Sale; records 43% traffic from Tier-II cities
Wakefit.co clocks 223% increase in revenues over last year during the Festive Sale; records 43% traffic from Tier-II cities
As demand for home and sleep solutions surges, the company witnesses a surge in website traffic of 84% and 139% in Tier I and Tier II cities respectively as co...
ad-agencies24 Nov 2020, 13:57

The Minimalist onboards over 45 new clients, brings in new hires, appraisals, and incentives to motivate employees and adapt with new normal
The Minimalist onboards over 45 new clients, brings in new hires, appraisals, and incentives to motivate employees and adapt with new normal
The accounts onboarded are a mix of retainers, projects, and international mandates most of which the company has won through multi-agency pitches The agency a...
brands24 Nov 2020, 12:44

No gaming advertisement may depict any person under the age of 18 years, or who appears to be under the age of 18: ASCI
No gaming advertisement may depict any person under the age of 18 years, or who appears to be under the age of 18: ASCI
ASCI introduces new guidelines to make real-money gaming advertising safer. The advertisements will not be allowed to present ‘Online gaming for real money win...
brands24 Nov 2020, 12:06

Narendra Modi, Sonu Sood and Anand Mahindra top Indian Twitter engagement in October 2020, shows report
Narendra Modi, Sonu Sood and Anand Mahindra top Indian Twitter engagement in October 2020, shows report
Tejashwi Yadav clocked over 1.24 million engagements in October overshadowing incumbent Bihar CM Nitish Kumar who managed only 133,879 engagements. The IPL was...
ad-tech24 Nov 2020, 10:00

Can a brand make its meme viral? Here’s what Meme Chat’s Founder has to say
Can a brand make its meme viral? Here’s what Meme Chat’s Founder has to say
In recent times, many brands have started recognising how humour sells and joining the bandwagon of meme marketing to reach out to Millennials and Gen Z. We re...
advertising24 Nov 2020, 04:57

Conservative news upstarts are looking to cash in on Trump's viewers
Conservative news upstarts are looking to cash in on Trump's viewers
Hi! Welcome to the Insider Advertising daily for November 24. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this...
ad-tech23 Nov 2020, 15:11

Instagram expands its branded content capabilities and launches a new campaign
Instagram expands its branded content capabilities and launches a new campaign
In addition to newer tools like badges in Live and IGTV Ads, branded content remains an important way that creators can make money. Instagram shared updates th...
brands23 Nov 2020, 14:57

How brands unlocked their marketing budgets during festive season
How brands unlocked their marketing budgets during festive season
Nikhil Mathur, Managing Director of GfK in India writes how the consumer sentiment improved during the festive season and why marketers should continue investi...
brands23 Nov 2020, 14:32

Tata Sky celebrates World Television Day with Yashraj Mukhate
Tata Sky celebrates World Television Day with Yashraj Mukhate
The ad film captures the iconic songs and dialogues from television’s famous shows and moments to take audiences on a nostalgic trip. Tata Sky’s campaign with ...
brands23 Nov 2020, 10:00

How Lakme Fashion Week managed to increase its reach by 40% despite going virtual this year
How Lakme Fashion Week managed to increase its reach by 40% despite going virtual this year
Lakmé Fashion Week recently concluded its digital-first, season fluid edition. For the first time since its inception, audiences were able to stream the shows ...
advertising23 Nov 2020, 04:51

Inside BuzzFeed and HuffPost's tie-up
Inside BuzzFeed and HuffPost's tie-up
Hi! Welcome to the Insider Advertising daily for November 23. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this...
advertising20 Nov 2020, 22:37

EXCLUSIVE: TikTok star Larray, who has 19 million followers, has signed with the talent agency A3 Artists Agency
EXCLUSIVE: TikTok star Larray, who has 19 million followers, has signed with the talent agency A3 Artists Agency
A3 Artists Agency has signed influencer Larri Merrit, who is known as Larray online with 19 million TikTok followers. The agency represents YouTubers Dr. Mike,...
media20 Nov 2020, 15:40

IPL 2020 becomes its most successful edition, sets a new record with 400 billion minutes of consumption
IPL 2020 becomes its most successful edition, sets a new record with 400 billion minutes of consumption
The 13th edition of IPL has proved to be its most successful so far in terms of viewership. Star India has revealed that Dream11 IPL 2020 has set a viewership ...
ad-tech20 Nov 2020, 13:37

Chingari records daily engagement time of 51 minutes on its platform, claims to have surpassed Snapchat and Facebook
Chingari records daily engagement time of 51 minutes on its platform, claims to have surpassed Snapchat and Facebook
Chingari revealed that more than 95 million videos are viewed on the platform every day. In the last 45 days, over 2.6 billion videos have been watched on the ...
ad-tech20 Nov 2020, 12:33

Facebook launches its first-ever measure of the prevalence of hate speech on its platform
Facebook launches its first-ever measure of the prevalence of hate speech on its platform
Facebook has revealed its first-ever report on the prevalence of hate speech on its platform. The report comes after Facebook came under the spotlight during t...
advertising30 Nov 2020, 05:51

What happened to J. Walter Thompson, the world's oldest ad agency
What happened to J. Walter Thompson, the world's oldest ad agency
Hi! Welcome to the Insider Advertising daily for November 30. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday....
ad-tech26 Nov 2020, 10:12

Zirca restructures to stay ahead of the curve by delivering smarter solutions for the new era of digital advertising
Zirca restructures to stay ahead of the curve by delivering smarter solutions for the new era of digital advertising
Zirca Digital Solutions has announced an organisational restructuring to realign its business goals. The new knowledge based structure is based on four pillars: Product, Purpose, Place, and People.Zi...
brands25 Nov 2020, 14:43

L’Oréal Paris aims to train 1 million people in India by 2022 to help tackle street harassment with its initiative, Stand Up
L’Oréal Paris aims to train 1 million people in India by 2022 to help tackle street harassment with its initiative, Stand Up
The brand aims to train 1 million people in India in bystander intervention to tackle street harassment by 2022. It has joined hands with NGO Breakthrough as its on ground training partner. Aditi Rao...
brands25 Nov 2020, 10:00

How Pepperfry surpassed its pre-Covid sales volumes by 50-60% in October
How Pepperfry surpassed its pre-Covid sales volumes by 50-60% in October
Since the start of Unlock, online furniture selling platform Pepperfry has witnessed good recovery, so much so that it surpassed its pre-Covid sales volumes by around 50-60% in October. We caught up ...
brands24 Nov 2020, 16:11

Wakefit.co clocks 223% increase in revenues over last year during the Festive Sale; records 43% traffic from Tier-II cities
Wakefit.co clocks 223% increase in revenues over last year during the Festive Sale; records 43% traffic from Tier-II cities
As demand for home and sleep solutions surges, the company witnesses a surge in website traffic of 84% and 139% in Tier I and Tier II cities respectively as compared to last year. Due to COVID-19 and...
brands24 Nov 2020, 12:06

Narendra Modi, Sonu Sood and Anand Mahindra top Indian Twitter engagement in October 2020, shows report
Narendra Modi, Sonu Sood and Anand Mahindra top Indian Twitter engagement in October 2020, shows report
Tejashwi Yadav clocked over 1.24 million engagements in October overshadowing incumbent Bihar CM Nitish Kumar who managed only 133,879 engagements. The IPL was the flavour of the season for cricketer...
ad-tech23 Nov 2020, 15:11

Instagram expands its branded content capabilities and launches a new campaign
Instagram expands its branded content capabilities and launches a new campaign
In addition to newer tools like badges in Live and IGTV Ads, branded content remains an important way that creators can make money. Instagram shared updates that will make it easier for creators and ...
brands23 Nov 2020, 10:00

How Lakme Fashion Week managed to increase its reach by 40% despite going virtual this year
How Lakme Fashion Week managed to increase its reach by 40% despite going virtual this year
Lakmé Fashion Week recently concluded its digital-first, season fluid edition. For the first time since its inception, audiences were able to stream the shows live between October 21-25 on a high-tec...
media20 Nov 2020, 15:40

IPL 2020 becomes its most successful edition, sets a new record with 400 billion minutes of consumption
IPL 2020 becomes its most successful edition, sets a new record with 400 billion minutes of consumption
The 13th edition of IPL has proved to be its most successful so far in terms of viewership. Star India has revealed that Dream11 IPL 2020 has set a viewership record with an overall consumption incre...
brands26 Nov 2020, 16:36

Nielsen predicts degrowth in the FMCG sector by 1 to 3% in Q3’20
Nielsen predicts degrowth in the FMCG sector by 1 to 3% in Q3’20
After an unprecedented decline of -19% in the Jan-Mar quarter, FMCG industry displayed signs of recovery in Q3’20 with a 1.6% growth (versus Q3 ‘19). FMCG witnessed a double digit growth of 10.6% in Q3’20 in Rural India, while the bigger cities (>1 Lakh population i...
brands26 Nov 2020, 14:57

Air Conditioner and Water Purifier brand Livpure is aiming to become one of the top five players in Sleep and Wellness Category by 2023
Air Conditioner and Water Purifier brand Livpure is aiming to become one of the top five players in Sleep and Wellness Category by 2023
Livpure, a 2012-company known for Air Conditioners and Water Purifiers, has forayed into the Sleep and Wellness category. We speak to Pritesh Talwar, CEO of Livpure, to find out about the challenges of launching during a global pandemic, p...
advertising25 Nov 2020, 23:30

The top agents and managers for influencers on YouTube, Instagram, and TikTok
The top agents and managers for influencers on YouTube, Instagram, and TikTok
Hi, this is Amanda Perelli coming to your inbox a day early this week. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here. Throughout this year, we have watched as...
brands25 Nov 2020, 16:43

PagarBook signs Akshay Kumar as brand ambassador till 2022 to help the brand achieve its 10 million users target
PagarBook signs Akshay Kumar as brand ambassador till 2022 to help the brand achieve its 10 million users target
The Bollywood celebrity comes on board till 2022 for national promotions. He will be a part of brand strategy to help the platform grow to 10 million users by 2021.Staff management solutions provider, PagarBook, today announced that they h...
brands25 Nov 2020, 13:31

Ranveer Singh, Kane Williamson, Young OHM and McDonald Wanyama feature in Seagram’s Royal Stag latest campaign
Ranveer Singh, Kane Williamson, Young OHM and McDonald Wanyama feature in Seagram’s Royal Stag latest campaign
Seagram’s Royal Stag launches a new campaign with global icons. The intriguing campaign features top global stars like Ranveer Singh, Rohit Sharma, Diva Dhawan, Jasprit Bumrah, Kane Williamson, Young OHM and McDonald Wanyama. Seagram’s Roy...
brands25 Nov 2020, 13:07

Diageo will use 30% less water in every drink it makes as a part of its 10-year sustainability action plan
Diageo will use 30% less water in every drink it makes as a part of its 10-year sustainability action plan
Diageo has announced its ‘Society 2030: Spirit of Progress’ plan, aimed at making a positive impact on the world by 2030. Diageo will focus its action over the next ten years in three core areas: promoting positive drinking; championing in...
advertising25 Nov 2020, 05:51

Change in media company leadership is in the air
Change in media company leadership is in the air
Hi and welcome to Insider Advertising, weekly edition, where I get into the big stories in media and advertising. Today's our last newsletter this week before we pause for the Thanksgiving weekend. If someone forwarded you this email, remember you can sign up here t...
brands24 Nov 2020, 17:38

Bumble encourages single Indians to make the first move in new brand campaign
Bumble encourages single Indians to make the first move in new brand campaign
Bumble’s new integrated campaign encourages millennials and Gen Z in India to make the first move, and aims to support the Bumble community to navigate the new rules of dating in these challenging times. A recent Bumble study revealed 70% ...
ad-agencies24 Nov 2020, 13:57

The Minimalist onboards over 45 new clients, brings in new hires, appraisals, and incentives to motivate employees and adapt with new normal
The Minimalist onboards over 45 new clients, brings in new hires, appraisals, and incentives to motivate employees and adapt with new normal
The accounts onboarded are a mix of retainers, projects, and international mandates most of which the company has won through multi-agency pitches The agency also launched a unique initiative - The Darwin Project to support and reward empl...
brands24 Nov 2020, 12:44

No gaming advertisement may depict any person under the age of 18 years, or who appears to be under the age of 18: ASCI
No gaming advertisement may depict any person under the age of 18 years, or who appears to be under the age of 18: ASCI
ASCI introduces new guidelines to make real-money gaming advertising safer. The advertisements will not be allowed to present ‘Online gaming for real money winnings’ as an income opportunity or an alternative employment option now.The Adve...
ad-tech24 Nov 2020, 10:00

Can a brand make its meme viral? Here’s what Meme Chat’s Founder has to say
Can a brand make its meme viral? Here’s what Meme Chat’s Founder has to say
In recent times, many brands have started recognising how humour sells and joining the bandwagon of meme marketing to reach out to Millennials and Gen Z. We reached out to Kyle Fernandes CEO & Co- Founder, Meme Chat, a platform that owns 2...
advertising24 Nov 2020, 04:57

Conservative news upstarts are looking to cash in on Trump's viewers
Conservative news upstarts are looking to cash in on Trump's viewers
Hi! Welcome to the Insider Advertising daily for November 24. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at LJohnson@bu...
brands23 Nov 2020, 14:57

How brands unlocked their marketing budgets during festive season
How brands unlocked their marketing budgets during festive season
Nikhil Mathur, Managing Director of GfK in India writes how the consumer sentiment improved during the festive season and why marketers should continue investing on digital marketing. With the drastic alteration in media consumption, this festive season offers oppor...
brands23 Nov 2020, 14:32

Tata Sky celebrates World Television Day with Yashraj Mukhate
Tata Sky celebrates World Television Day with Yashraj Mukhate
The ad film captures the iconic songs and dialogues from television’s famous shows and moments to take audiences on a nostalgic trip. Tata Sky’s campaign with Yashraj Mukhate has garnered over 2.6 Million Video viewsNothing stirs our emotions quite like television, ...
advertising23 Nov 2020, 04:51

Inside BuzzFeed and HuffPost's tie-up
Inside BuzzFeed and HuffPost's tie-up
Hi! Welcome to the Insider Advertising daily for November 23. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at LJohnson@businessinsider.com. Today's ...
advertising20 Nov 2020, 22:37

EXCLUSIVE: TikTok star Larray, who has 19 million followers, has signed with the talent agency A3 Artists Agency
EXCLUSIVE: TikTok star Larray, who has 19 million followers, has signed with the talent agency A3 Artists Agency
A3 Artists Agency has signed influencer Larri Merrit, who is known as Larray online with 19 million TikTok followers. The agency represents YouTubers Dr. Mike, Mr. Kate, and Anthony Padilla. Larray also has a large following on YouTube, wi...
ad-tech20 Nov 2020, 13:37

Chingari records daily engagement time of 51 minutes on its platform, claims to have surpassed Snapchat and Facebook
Chingari records daily engagement time of 51 minutes on its platform, claims to have surpassed Snapchat and Facebook
Chingari revealed that more than 95 million videos are viewed on the platform every day. In the last 45 days, over 2.6 billion videos have been watched on the app. The platform has recorded an increase of 611% in its active engagement time...
ad-tech20 Nov 2020, 12:33

Facebook launches its first-ever measure of the prevalence of hate speech on its platform
Facebook launches its first-ever measure of the prevalence of hate speech on its platform
Facebook has revealed its first-ever report on the prevalence of hate speech on its platform. The report comes after Facebook came under the spotlight during the US Presidential election over its policing of hate speech and abuses on the p...