TOP STORY
Varun Dhawan on his latest brand association with OPPO, upcoming campaign and endorsement choices
brands28 Sep 2021, 12:57
International social media star Khaby Lame has partnered with his first Indian brand International social media star Khaby Lame has partnered with his first Indian brand
Khaby Lame has partnered with his first Indian brand ...
brands28 Sep 2021, 15:49
On World Heart Day, Dhara puts the spotlight on importance of heart health amongst young IndiansOn World Heart Day, Dhara puts the spotlight on importance of heart health amongst young Indians
25% of heart attacks in Indian men occur under 40...
ad-agencies28 Sep 2021, 17:07
One Impression launches a new platform to help brands solve end-to-end influencer marketing requirementsOne Impression launches a new platform to help brands solve end-to-end influencer marketing requirements
The platform will bring everybody under a connected ecosystem...
brands28 Sep 2021, 12:55
Sunil Kataria elected as the Chairman of The Indian Society of Advertisers for the sixth consecutive termSunil Kataria elected as the Chairman of The Indian Society of Advertisers for the sixth consecutive term
The ISA’s plans to work with BARC to create a Multimedia Measurement are progressing in good shape, said Sunil...
ad-agencies27 Sep 2021, 10:00
Here’s how the partnership between Stagwell and Enormous will benefit both organizationsHere’s how the partnership between Stagwell and Enormous will benefit both organizations
As a part of the partnership, Enormous will serve as a strategic partner to scale Stagwell's global content capabilities...
brands28 Sep 2021, 12:57
International social media star Khaby Lame has partnered with his first Indian brand International social media star Khaby Lame has partnered with his first Indian brand
Khaby Lame has partnered with his first Indian brand ...
brands28 Sep 2021, 15:49
On World Heart Day, Dhara puts the spotlight on importance of heart health amongst young IndiansOn World Heart Day, Dhara puts the spotlight on importance of heart health amongst young Indians
25% of heart attacks in Indian men occur under 40...
ad-agencies28 Sep 2021, 17:07
One Impression launches a new platform to help brands solve end-to-end influencer marketing requirementsOne Impression launches a new platform to help brands solve end-to-end influencer marketing requirements
The platform will bring everybody under a connected ecosystem...
brands28 Sep 2021, 12:55
Sunil Kataria elected as the Chairman of The Indian Society of Advertisers for the sixth consecutive termSunil Kataria elected as the Chairman of The Indian Society of Advertisers for the sixth consecutive term
The ISA’s plans to work with BARC to create a Multimedia Measurement are progressing in good shape, said Sunil...
ad-agencies27 Sep 2021, 10:00
Here’s how the partnership between Stagwell and Enormous will benefit both organizationsHere’s how the partnership between Stagwell and Enormous will benefit both organizations
As a part of the partnership, Enormous will serve as a strategic partner to scale Stagwell's global content capabilities...
WHAT'S HAPPENING
advertising27 Sep 2021, 18:15

Everything to know about the public relations industry, from pay and hiring to growth areas
Everything to know about the public relations industry, from pay and hiring to growth areas
The PR industry is evolving as clients demand proof of performance and help navigating social issues. PR is also been in demand from CEOs as companies are incr...
advertising24 Sep 2021, 22:31

How technology is changing the advertising industry
How technology is changing the advertising industry
Technology has upended the advertising business. Ad tracking and consumer habit changes are impacting how advertisers reach people and fueling new companies. H...
advertising24 Sep 2021, 22:30

How influencers use affiliate marketing programs to make money and how much they earn
How influencers use affiliate marketing programs to make money and how much they earn
Influencers frequently share links to their Instagram Stories or below their YouTube videos. Those links are often affiliate links that let creators earn a com...
media24 Sep 2021, 18:05

The India Chapter of the International Advertising Association elects Megha Tata as its President for a second term
The India Chapter of the International Advertising Association elects Megha Tata as its President for a second term
Megha Tata to continue her second term as IAA's President. Pradeep Dwivedi (Group CEO & Executive Director, Eros International Media Ltd) was elected Vice Pres...
media24 Sep 2021, 15:51

August 2021 witnessed the highest number of active advertisers and brands for 2021: BARC
August 2021 witnessed the highest number of active advertisers and brands for 2021: BARC
Number of Advertisers & Brands in August’21 higher than the previous two years. BFSI, E-Commerce & Corporate Brand Image register exponential growth.Indian mar...
ad-tech24 Sep 2021, 14:45

Newgen Gaming launches Penta Esports platform for brands and esports community
Newgen Gaming launches Penta Esports platform for brands and esports community
The platform aims to be a one-stop destination for all things Penta. Penta Esports will also open up a lot more opportunities and IPs for brands in the coming ...
brands24 Sep 2021, 11:55

Practo names Rahul Dravid as brand ambassador; launches new campaign to spread awareness for its secondary care procedures
Practo names Rahul Dravid as brand ambassador; launches new campaign to spread awareness for its secondary care procedures
‘The Wall’ has been signed as the company’s first brand ambassador. Conceptualized by Spring Marketing Capital, the campaign is will be seen on digital media p...
brands24 Sep 2021, 11:05

Ministry of Women and Child Development and Akshara Centre launch a new ad that urges the audience to report child marriages at 1098
Ministry of Women and Child Development and Akshara Centre launch a new ad that urges the audience to report child marriages at 1098
The ad signs off by urging viewers to be on the alert for possible child marriages happening around them and to call 1098 to report such cases. It is conceptua...
media24 Sep 2021, 10:00

Our key differentiator is our ‘risk-reward’ philosophy that sees us invest upfront in content creation, to be licensed to platform partners later: Sameer Nair, Applause Entertainment
Our key differentiator is our ‘risk-reward’ philosophy that sees us invest upfront in content creation, to be licensed to platform partners later: Sameer Nair, Applause Entertainment
It is no secret that the Indian OTT space is booming and audiences are spoilt for choice in terms of the content available to them. Applause Entertainment, the...
advertising24 Sep 2021, 01:57

How influencers reach out to brands to get paid collaborations
How influencers reach out to brands to get paid collaborations
Brand deals are a top income source for many influencers. These collaborations often start with a pitch, through email or other methods. Insider spoke with cre...
advertising23 Sep 2021, 18:28

The top affiliate programs that influencers use to recommend products
The top affiliate programs that influencers use to recommend products
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Si...
brands23 Sep 2021, 16:36

Online festive sales to clock a GMV of $4.8 Billion in 2021, with a 30% growth YOY: RedSeer
Online festive sales to clock a GMV of $4.8 Billion in 2021, with a 30% growth YOY: RedSeer
Online festive sales are expected to clock $9+ billion GMV during the whole festive month, according to homegrown consulting firm RedSeer’s latest eCommerce Fe...
advertising23 Sep 2021, 16:27

Advertisers demand agencies prove their eco credentials
Advertisers demand agencies prove their eco credentials
Hello and welcome back to Insider Advertising, your weekly look at the biggest stories and trends affecting Madison Avenue and beyond. I'm Lara O'Reilly, Insid...
ad-agencies23 Sep 2021, 15:59

Zeotap launches Consent Orchestration to help simplify data compliance for marketers
Zeotap launches Consent Orchestration to help simplify data compliance for marketers
Consent Orchestration is designed to solve a problem that plagues every marketer. The new functionality on Zeotap’s customer data platform allows marketers to ...
ad-agencies23 Sep 2021, 10:00

A day in the life of a Creative Head
A day in the life of a Creative Head
Inside the routine of Yogesh Bhusare, Creative Head, SoCheers. He writes how his work life has changed post pandemic. You know you’re doing something right in ...
brands22 Sep 2021, 15:32

Mirror, mirror on the wall; when will you stop judging us all: asks Taapsee Pannu in her latest ad with SUGAR Cosmetics
Mirror, mirror on the wall; when will you stop judging us all: asks Taapsee Pannu in her latest ad with SUGAR Cosmetics
SUGAR Cosmetics launches its #BoldAndFree campaign featuring Taapsee Pannu. The campaign #BoldAndFree #SUGARxTapsee is in sync with the brand’s philosophy of e...
ad-agencies22 Sep 2021, 11:34

Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season
Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season
While festivals will still be celebrated either virtually or in small groups this year, consumer sentiment has already shown early signs of improvement due to ...
media22 Sep 2021, 11:31

Connected consumers in India plan to spend Rs 21,230 on average, 42% higher than last year and 68% would shop online: InMobi report
Connected consumers in India plan to spend Rs 21,230 on average, 42% higher than last year and 68% would shop online: InMobi report
2021 India Festive Season report by InMobi decodes upcoming shopping trends across the nation. As per the report, 47% of festive shoppers fall in the Bargain H...
media22 Sep 2021, 10:59

Sony Pictures Networks India and Zee Entertainment announce merger
Sony Pictures Networks India and Zee Entertainment announce merger
Sony Pictures Networks India (SPNI) and Zee Entertainment Enterprises Ltd. (ZEEL) have entered into an exclusive, non-binding Term Sheet to combine both compan...
media22 Sep 2021, 10:40

ASCI launches 'Advertising Advice' to help advertisers mitigate the risk of ads being misleading or offensive and ensure more responsible advertising
ASCI launches 'Advertising Advice' to help advertisers mitigate the risk of ads being misleading or offensive and ensure more responsible advertising
Expert panel will offer non-binding advice, at a pre-production stage, on advertising claims and depictions ASCI will help advertisers mitigate the risk of ads...
media22 Sep 2021, 10:34

Kantar Marketplace platform expands to Creative and Media effectiveness solutions in India
Kantar Marketplace platform expands to Creative and Media effectiveness solutions in India
The company is also investing in wider solutions covering creative and digital testing, concept and innovation testing through the Kantar Marketplace platform....
brands21 Sep 2021, 17:31

Noise ropes in Taapsee Pannu as its brand ambassador for smart wearables
Noise ropes in Taapsee Pannu as its brand ambassador for smart wearables
Noise has announced the appointment of actress Taapsee Pannu as its brand ambassador. She will be the face of smart wearable category.Noise, the leading Indian...
brands21 Sep 2021, 16:12

Tara Sutaria to be the face of Olay India's premium skincare range
Tara Sutaria to be the face of Olay India's premium skincare range
Tara Sutaria announced as brand ambassador for Olay India. Tara, who wears multiple hats from acting to singing and dancing is also known for her down-to-earth...
brands21 Sep 2021, 13:29

Thums Up's latest ad celebrates the grit and determination of Indian fast bowler Mohammad Siraj
Thums Up's latest ad celebrates the grit and determination of Indian fast bowler Mohammad Siraj
Thums Up partners with Mohammed Siraj. Its advertisement with Siraj aims to showcase the arduous journey of Mohammed Siraj, who despite his humble background a...
brands21 Sep 2021, 13:17

This brand is airing ads made on PPT during IPL to convey the importance of saving money
This brand is airing ads made on PPT during IPL to convey the importance of saving money
This fast-growing neobank has found a unique way to teach its users the importance of saving money. The campaign is a set of presentations that air as ads, tha...
brands21 Sep 2021, 11:35

Here’s what experts have to say about Cadbury Dairy Milk’s latest ad that has taken the internet by storm
Here’s what experts have to say about Cadbury Dairy Milk’s latest ad that has taken the internet by storm
Cadbury dropped a new ad last Friday and the internet went gaga over it. The ad went viral immediately and people still haven’t stopped talking about it. Monde...
advertising27 Sep 2021, 18:15

Everything to know about the public relations industry, from pay and hiring to growth areas
Everything to know about the public relations industry, from pay and hiring to growth areas
The PR industry is evolving as clients demand proof of performance and help navigating social issues. PR is also been in demand from CEOs as companies are increasingly held to account for their role ...
media24 Sep 2021, 18:05

The India Chapter of the International Advertising Association elects Megha Tata as its President for a second term
The India Chapter of the International Advertising Association elects Megha Tata as its President for a second term
Megha Tata to continue her second term as IAA's President. Pradeep Dwivedi (Group CEO & Executive Director, Eros International Media Ltd) was elected Vice President. Megha Tata, Managing Director – S...
brands24 Sep 2021, 11:55

Practo names Rahul Dravid as brand ambassador; launches new campaign to spread awareness for its secondary care procedures
Practo names Rahul Dravid as brand ambassador; launches new campaign to spread awareness for its secondary care procedures
‘The Wall’ has been signed as the company’s first brand ambassador. Conceptualized by Spring Marketing Capital, the campaign is will be seen on digital media platforms across six metro cities in Indi...
advertising24 Sep 2021, 01:57

How influencers reach out to brands to get paid collaborations
How influencers reach out to brands to get paid collaborations
Brand deals are a top income source for many influencers. These collaborations often start with a pitch, through email or other methods. Insider spoke with creators across social media on how they pi...
advertising23 Sep 2021, 16:27

Advertisers demand agencies prove their eco credentials
Advertisers demand agencies prove their eco credentials
Hello and welcome back to Insider Advertising, your weekly look at the biggest stories and trends affecting Madison Avenue and beyond. I'm Lara O'Reilly, Insider's media and advertising editor. If th...
ad-agencies23 Sep 2021, 10:00

A day in the life of a Creative Head
A day in the life of a Creative Head
Inside the routine of Yogesh Bhusare, Creative Head, SoCheers. He writes how his work life has changed post pandemic. You know you’re doing something right in your life, when every day starts with yo...
media22 Sep 2021, 11:31

Connected consumers in India plan to spend Rs 21,230 on average, 42% higher than last year and 68% would shop online: InMobi report
Connected consumers in India plan to spend Rs 21,230 on average, 42% higher than last year and 68% would shop online: InMobi report
2021 India Festive Season report by InMobi decodes upcoming shopping trends across the nation. As per the report, 47% of festive shoppers fall in the Bargain Hunters segment, as they are unsure on th...
media22 Sep 2021, 10:34

Kantar Marketplace platform expands to Creative and Media effectiveness solutions in India
Kantar Marketplace platform expands to Creative and Media effectiveness solutions in India
The company is also investing in wider solutions covering creative and digital testing, concept and innovation testing through the Kantar Marketplace platform. Launched in 2020 in India, Kantar Marke...
brands21 Sep 2021, 13:29

Thums Up's latest ad celebrates the grit and determination of Indian fast bowler Mohammad Siraj
Thums Up's latest ad celebrates the grit and determination of Indian fast bowler Mohammad Siraj
Thums Up partners with Mohammed Siraj. Its advertisement with Siraj aims to showcase the arduous journey of Mohammed Siraj, who despite his humble background and challenges of everyday life, stays tr...
advertising24 Sep 2021, 22:31

How technology is changing the advertising industry
How technology is changing the advertising industry
Technology has upended the advertising business. Ad tracking and consumer habit changes are impacting how advertisers reach people and fueling new companies. Here's a breakdown of Insider's coverage of how ad buyers and sellers are impacted. The advertising industry...
advertising24 Sep 2021, 22:30

How influencers use affiliate marketing programs to make money and how much they earn
How influencers use affiliate marketing programs to make money and how much they earn
Influencers frequently share links to their Instagram Stories or below their YouTube videos. Those links are often affiliate links that let creators earn a commission on sales. We spoke with creators about how much money they earn using af...
media24 Sep 2021, 15:51

August 2021 witnessed the highest number of active advertisers and brands for 2021: BARC
August 2021 witnessed the highest number of active advertisers and brands for 2021: BARC
Number of Advertisers & Brands in August’21 higher than the previous two years. BFSI, E-Commerce & Corporate Brand Image register exponential growth.Indian marketers and brands continue to place their trust in television once again as Indi...
ad-tech24 Sep 2021, 14:45

Newgen Gaming launches Penta Esports platform for brands and esports community
Newgen Gaming launches Penta Esports platform for brands and esports community
The platform aims to be a one-stop destination for all things Penta. Penta Esports will also open up a lot more opportunities and IPs for brands in the coming months. Newgen Gaming has launched a platform for its esports brand, Penta Espor...
brands24 Sep 2021, 11:05

Ministry of Women and Child Development and Akshara Centre launch a new ad that urges the audience to report child marriages at 1098
Ministry of Women and Child Development and Akshara Centre launch a new ad that urges the audience to report child marriages at 1098
The ad signs off by urging viewers to be on the alert for possible child marriages happening around them and to call 1098 to report such cases. It is conceptualised by 82.5 Communications.Child marriage is a long-standing problem in India....
media24 Sep 2021, 10:00

Our key differentiator is our ‘risk-reward’ philosophy that sees us invest upfront in content creation, to be licensed to platform partners later: Sameer Nair, Applause Entertainment
Our key differentiator is our ‘risk-reward’ philosophy that sees us invest upfront in content creation, to be licensed to platform partners later: Sameer Nair, Applause Entertainment
It is no secret that the Indian OTT space is booming and audiences are spoilt for choice in terms of the content available to them. Applause Entertainment, the content s...
advertising23 Sep 2021, 18:28

The top affiliate programs that influencers use to recommend products
The top affiliate programs that influencers use to recommend products
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here. In this week's edition: The top affiliate-marketi...
brands23 Sep 2021, 16:36

Online festive sales to clock a GMV of $4.8 Billion in 2021, with a 30% growth YOY: RedSeer
Online festive sales to clock a GMV of $4.8 Billion in 2021, with a 30% growth YOY: RedSeer
Online festive sales are expected to clock $9+ billion GMV during the whole festive month, according to homegrown consulting firm RedSeer’s latest eCommerce Festive Season Report. Tier 2+ will continue to drive growth as they are 55-60% of...
ad-agencies23 Sep 2021, 15:59

Zeotap launches Consent Orchestration to help simplify data compliance for marketers
Zeotap launches Consent Orchestration to help simplify data compliance for marketers
Consent Orchestration is designed to solve a problem that plagues every marketer. The new functionality on Zeotap’s customer data platform allows marketers to unify, configure and automate consent and marketing preferences at scale.Zeotap,...
brands22 Sep 2021, 15:32

Mirror, mirror on the wall; when will you stop judging us all: asks Taapsee Pannu in her latest ad with SUGAR Cosmetics
Mirror, mirror on the wall; when will you stop judging us all: asks Taapsee Pannu in her latest ad with SUGAR Cosmetics
SUGAR Cosmetics launches its #BoldAndFree campaign featuring Taapsee Pannu. The campaign #BoldAndFree #SUGARxTapsee is in sync with the brand’s philosophy of empowering self-made women to be confident in their own skin without the need for...
ad-agencies22 Sep 2021, 11:34

Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season
Experts are hoping to see the advertising industry generate around Rs 7000 crore, 12-15% higher than last year’s festive season
While festivals will still be celebrated either virtually or in small groups this year, consumer sentiment has already shown early signs of improvement due to recently concluded Ganesh Chaturthi. With a steady monsoon, plump harvest so far...
media22 Sep 2021, 10:59

Sony Pictures Networks India and Zee Entertainment announce merger
Sony Pictures Networks India and Zee Entertainment announce merger
Sony Pictures Networks India (SPNI) and Zee Entertainment Enterprises Ltd. (ZEEL) have entered into an exclusive, non-binding Term Sheet to combine both companies’ linear networks, digital assets, production operations and program libraries. The combined company wou...
media22 Sep 2021, 10:40

ASCI launches 'Advertising Advice' to help advertisers mitigate the risk of ads being misleading or offensive and ensure more responsible advertising
ASCI launches 'Advertising Advice' to help advertisers mitigate the risk of ads being misleading or offensive and ensure more responsible advertising
Expert panel will offer non-binding advice, at a pre-production stage, on advertising claims and depictions ASCI will help advertisers mitigate the risk of ads being mis...
brands21 Sep 2021, 17:31

Noise ropes in Taapsee Pannu as its brand ambassador for smart wearables
Noise ropes in Taapsee Pannu as its brand ambassador for smart wearables
Noise has announced the appointment of actress Taapsee Pannu as its brand ambassador. She will be the face of smart wearable category.Noise, the leading Indian connected lifestyle brand, has announced the appointment of actress - Taapsee P...
brands21 Sep 2021, 16:12

Tara Sutaria to be the face of Olay India's premium skincare range
Tara Sutaria to be the face of Olay India's premium skincare range
Tara Sutaria announced as brand ambassador for Olay India. Tara, who wears multiple hats from acting to singing and dancing is also known for her down-to-earth personality, natural charm while owning her confident spirit any woman can resonate with.Olay India, a lea...
brands21 Sep 2021, 13:17

This brand is airing ads made on PPT during IPL to convey the importance of saving money
This brand is airing ads made on PPT during IPL to convey the importance of saving money
This fast-growing neobank has found a unique way to teach its users the importance of saving money. The campaign is a set of presentations that air as ads, that break clutter.Fi, the fast-growing neobank, has launched its campaign during t...
brands21 Sep 2021, 11:35

Here’s what experts have to say about Cadbury Dairy Milk’s latest ad that has taken the internet by storm
Here’s what experts have to say about Cadbury Dairy Milk’s latest ad that has taken the internet by storm
Cadbury dropped a new ad last Friday and the internet went gaga over it. The ad went viral immediately and people still haven’t stopped talking about it. Mondelez India and Ogilvy India gave reimagined one of their popular ads from the ’90...