TOP STORY
This is the time for brands to play their part as responsible corporate citizens: Dheeraj Sinha, Leo Burnett
brands10 May 2021, 10:00
Chef and Content Creator Sanjyot Keer shares everything you need to know about becoming a content creator
Chef and Content Creator Sanjyot Keer shares everything you need to know about becoming a content creator
Thinking of becoming a content creator? Facebook’s most-followed creator Sanjyot Keer has some tips ...
media10 May 2021, 12:36
Star tells advertisers to pay only for matches that were played this IPL: Report
Star tells advertisers to pay only for matches that were played this IPL: Report
After the suspension of the league, sponsors and advertisers had been worried about the next steps...
ad-agencies10 May 2021, 12:37
Ogilvy India’s Executive Creative Director Syed Mohammed Talha Nazim passes away
Ogilvy India’s Executive Creative Director Syed Mohammed Talha Nazim passes away
Nazim worked with Ogilvy from 2014 to 2016 and returned to Ogilvy last year...
brands7 May 2021, 10:00
There’s finally a deodorant ad that doesn’t titillate men and present women as one-dimensional objects of sexual desire
There’s finally a deodorant ad that doesn’t titillate men and present women as one-dimensional objects of sexual desire
A satirical ad on how deodorant brands objectify women in their ads...
brands10 May 2021, 10:00
Chef and Content Creator Sanjyot Keer shares everything you need to know about becoming a content creator
Chef and Content Creator Sanjyot Keer shares everything you need to know about becoming a content creator
Thinking of becoming a content creator? Facebook’s most-followed creator Sanjyot Keer has some tips ...
media10 May 2021, 12:36
Star tells advertisers to pay only for matches that were played this IPL: Report
Star tells advertisers to pay only for matches that were played this IPL: Report
After the suspension of the league, sponsors and advertisers had been worried about the next steps...
ad-agencies10 May 2021, 12:37
Ogilvy India’s Executive Creative Director Syed Mohammed Talha Nazim passes away
Ogilvy India’s Executive Creative Director Syed Mohammed Talha Nazim passes away
Nazim worked with Ogilvy from 2014 to 2016 and returned to Ogilvy last year...
brands7 May 2021, 10:00
There’s finally a deodorant ad that doesn’t titillate men and present women as one-dimensional objects of sexual desire
There’s finally a deodorant ad that doesn’t titillate men and present women as one-dimensional objects of sexual desire
A satirical ad on how deodorant brands objectify women in their ads...
WHAT'S HAPPENING
advertising11 May 2021, 03:33

NBC won't air the Golden Globes
NBC won't air the Golden Globes
Hi and welcome to Insider Advertising for May 11. I'm deputy editor Lucia Moses, filling in for Lauren Johnson, and here's what's going on: NBC won't air Golde...
brands10 May 2021, 13:09

Barbie’s global campaign reminds us how kids playing with dolls can aid in developing empathy and generosity at an early age
Barbie’s global campaign reminds us how kids playing with dolls can aid in developing empathy and generosity at an early age
The campaign is conceptualised by BBH LA. It highlights how children playing with dolls can help develop more empathy and generosity in them at an early age. W...
brands10 May 2021, 11:53

From CRED to Google, here’s how brands are helping India fight against COVID-19
From CRED to Google, here’s how brands are helping India fight against COVID-19
As the country continues to grapple with the second wave of coronavirus pandemic, healthcare and frontline workers are racing against time to contain its sprea...
advertising10 May 2021, 03:37

Big advertisers are threatening to yank TV dollars
Big advertisers are threatening to yank TV dollars
Hi and welcome to Insider Advertising for May 10. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Advertisers threaten to yank TV s...
brands07 May 2021, 10:00

Despite suspension, IPL gave us a few memorable ads this year, here are our favourites
Despite suspension, IPL gave us a few memorable ads this year, here are our favourites
In India, every sport is played with a pinch of colour and celebration. However, the past two years have been unusual. We have used IPL to escape from reality....
advertising07 May 2021, 03:55

What Peloton's future looks like after its recall on treadmills
What Peloton's future looks like after its recall on treadmills
Hi and welcome to Insider Advertising for May 7. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Peloton's future. Clubhouse shows....
advertising06 May 2021, 20:01

Some TikTok influencers say the reality of living rent-free at content mansions wasn't the Hollywood dream they anticipated
Some TikTok influencers say the reality of living rent-free at content mansions wasn't the Hollywood dream they anticipated
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Si...
media06 May 2021, 17:27

Star India Network garnered a cumulative reach of 352 million in the first 26 matches
Star India Network garnered a cumulative reach of 352 million in the first 26 matches
In wake of players, support staff and team management executives tested positive for Covid-19, BCCI announced the suspension of IPL 2021. After IPL's suspensio...
advertising06 May 2021, 02:54

Facebook pushes back advertising meetings after Oversight Board ruling
Facebook pushes back advertising meetings after Oversight Board ruling
Hi and welcome to Insider Advertising for May 6. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Facebook's Trump decision. Bain Ca...
advertising05 May 2021, 18:09

British-based Abby Roberts has quickly grown to become one of the biggest makeup creators on TikTok, with 16 million followers. Now she's planning a move to LA to expand her global beauty empire.
British-based Abby Roberts has quickly grown to become one of the biggest makeup creators on TikTok, with 16 million followers. Now she's planning a move to LA to expand her global beauty empire.
Abby Roberts is a popular TikTok beauty influencer with 16 million followers on the app. She spoke to Insider about her marketing strategy and investments in b...
ad-tech05 May 2021, 13:39

SVOD and brand partnership: A successful revenue model
SVOD and brand partnership: A successful revenue model
The pandemic saw OTT pick up traction, which has prompted brands interested in reaching the elusive demographic to consider subscription video-on-demand stream...
media05 May 2021, 11:11

As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders
As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders
In wake of players, support staff and team management executives tested positive for Covid-19, BCCI announced the suspension of IPL 2021. Considering how big t...
advertising05 May 2021, 09:10

Verizon's data dreams, denied
Verizon's data dreams, denied
Hi and welcome to the Insider Advertising newsletter, where we break down the big news in advertising and media news, including: Jitters inside Verizon Media G...
advertising05 May 2021, 03:07

Signal said Facebook shut down its advertising account after the privacy-focused messaging app tried to buy Instagram ads showing how the social media giant collects data
Signal said Facebook shut down its advertising account after the privacy-focused messaging app tried to buy Instagram ads showing how the social media giant collects data
Signal said it tried to buy Instagram ads that would show users how Facebook targets them. The ads would display personal information about users that Facebook...
media04 May 2021, 19:42

As BCCI suspends IPL 2021, experts share how it could impact the ad, marketing and the entertainment world
As BCCI suspends IPL 2021, experts share how it could impact the ad, marketing and the entertainment world
As IPL’s bio bubble breaches and two players Varun Chakravarthy, Sandeep Warrier test positive for COVID-19, BCCI has suspended IPL for this season. Experts te...
brands04 May 2021, 18:16

P&G spent Rs 12,958 crore on advertising and sales promotion during Jan-March 2021
P&G spent Rs 12,958 crore on advertising and sales promotion during Jan-March 2021
Procter & Gamble Hygiene and Health Care Ltd. announces third quarter results. Hygiene and health care giant’s sales up 16% and PAT up 8% for the quarter ended...
media04 May 2021, 15:16

Print remains the most credible medium for news; TV and digital media have shown a drop in credibility since 2020: Report
Print remains the most credible medium for news; TV and digital media have shown a drop in credibility since 2020: Report
Ormax Media has released the results of the second edition of its report titled 'Fact or Fake.' As per the report, print and radio continue to lead on credibil...
ad-tech04 May 2021, 12:30

Ways B2B marketing will change in 2021: All roads lead to marketing performance management
Ways B2B marketing will change in 2021: All roads lead to marketing performance management
Industry estimates suggest that with digital continuing to remain the preferred channel for B2B engagements and sales, digital ad spends are likely to increase...
advertising04 May 2021, 02:55

Verizon sells its media business
Verizon sells its media business
Hi and welcome to Insider Advertising for May 4. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Verizon sells its media business. ...
advertising03 May 2021, 21:26

Seeking nominations for the most innovative chief marketing officers in the world in 2021
Seeking nominations for the most innovative chief marketing officers in the world in 2021
We're seeking nominations for Insider's sixth annual list of the most innovative CMOs in the world. They're coping with seismic changes facing the ad industry ...
ad-agencies03 May 2021, 20:01

Indian PR agencies are helping employees tackle burnout and take care of their mental health by reducing working days in May
Indian PR agencies are helping employees tackle burnout and take care of their mental health by reducing working days in May
With the increasing number of Covid-19 cases every day, it is becoming extremely difficult for a lot of people to stay calm and keep working. A lot of companie...
brands03 May 2021, 15:06

Bisleri is amping up its D2C offering Bisleri@Doorstep, aims to expand its presence from the current 20 to 40 cities within the next few months
Bisleri is amping up its D2C offering Bisleri@Doorstep, aims to expand its presence from the current 20 to 40 cities within the next few months
For most brands functioning in the current situation, ensuring minimal impact on their supply chain is perhaps one of the biggest challenge today. Mineral wate...
brands03 May 2021, 12:32

A story of hope, courage and resilience: Ariel brings forth the inspiring journey of Kerala’s first transgender doctor who fought against all odds
A story of hope, courage and resilience: Ariel brings forth the inspiring journey of Kerala’s first transgender doctor who fought against all odds
Ariel has launched a new campaign called #MakeItPossible. The story of Dr. Priya is a story of resilience, courage, and perseverance. It reminds us that no mat...
advertising03 May 2021, 04:31

Facebook puts ad agencies under the microscope
Facebook puts ad agencies under the microscope
Hi and welcome to Insider Advertising for May 3. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Facebook's agency audit. The power...
advertising01 May 2021, 03:40

If you've updated to the latest version of Apple's iOS, 14.5, and still haven't seen any privacy pop-ups, it could be because of a setting on your iPhone
If you've updated to the latest version of Apple's iOS, 14.5, and still haven't seen any privacy pop-ups, it could be because of a setting on your iPhone
"App Tracking Transparency" is a core new feature of Apple's iOS 14.5 software update. App developers now need to serve users a pop-up asking for permission to...
brands30 Apr 2021, 16:43

Marico's profit up by 14.1% to Rs 227 crore in Q4FY21; advertising and sales promotion sees a growth of 35% YoY
Marico's profit up by 14.1% to Rs 227 crore in Q4FY21; advertising and sales promotion sees a growth of 35% YoY
In Q4FY21, Marico’s Revenue from Operations grew by 34% YoY to Rs 2,012 crore. The company witnessed strong momentum in each of the core portfolios of the Indi...
ad-agencies30 Apr 2021, 13:02

Essence launches Essence Impact to help NPOs raise greater awareness, attract more donations and recruit new volunteers
Essence launches Essence Impact to help NPOs raise greater awareness, attract more donations and recruit new volunteers
Essence has launched Essence Impact, a pro bono initiative to help NPOs raise greater awareness, attract more donations and recruit new volunteers via their we...
advertising11 May 2021, 03:33

NBC won't air the Golden Globes
NBC won't air the Golden Globes
Hi and welcome to Insider Advertising for May 11. I'm deputy editor Lucia Moses, filling in for Lauren Johnson, and here's what's going on: NBC won't air Golden Globes. Apple's advertising hire. Warn...
advertising10 May 2021, 03:37

Big advertisers are threatening to yank TV dollars
Big advertisers are threatening to yank TV dollars
Hi and welcome to Insider Advertising for May 10. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Advertisers threaten to yank TV spend. Apple's opt-out rates crush advert...
advertising06 May 2021, 20:01

Some TikTok influencers say the reality of living rent-free at content mansions wasn't the Hollywood dream they anticipated
Some TikTok influencers say the reality of living rent-free at content mansions wasn't the Hollywood dream they anticipated
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here. In this w...
advertising05 May 2021, 18:09

British-based Abby Roberts has quickly grown to become one of the biggest makeup creators on TikTok, with 16 million followers. Now she's planning a move to LA to expand her global beauty empire.
British-based Abby Roberts has quickly grown to become one of the biggest makeup creators on TikTok, with 16 million followers. Now she's planning a move to LA to expand her global beauty empire.
Abby Roberts is a popular TikTok beauty influencer with 16 million followers on the app. She spoke to Insider about her marketing strategy and investments in bitcoin and property. Soon Roberts is mov...
advertising05 May 2021, 09:10

Verizon's data dreams, denied
Verizon's data dreams, denied
Hi and welcome to the Insider Advertising newsletter, where we break down the big news in advertising and media news, including: Jitters inside Verizon Media Group; JetBlue picks a new agency; Peloto...
brands04 May 2021, 18:16

P&G spent Rs 12,958 crore on advertising and sales promotion during Jan-March 2021
P&G spent Rs 12,958 crore on advertising and sales promotion during Jan-March 2021
Procter & Gamble Hygiene and Health Care Ltd. announces third quarter results. Hygiene and health care giant’s sales up 16% and PAT up 8% for the quarter ended March 31, 2021.Procter & Gamble Hygiene...
advertising04 May 2021, 02:55

Verizon sells its media business
Verizon sells its media business
Hi and welcome to Insider Advertising for May 4. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Verizon sells its media business. Adidas toughens agency payment terms. In...
brands03 May 2021, 15:06

Bisleri is amping up its D2C offering Bisleri@Doorstep, aims to expand its presence from the current 20 to 40 cities within the next few months
Bisleri is amping up its D2C offering Bisleri@Doorstep, aims to expand its presence from the current 20 to 40 cities within the next few months
For most brands functioning in the current situation, ensuring minimal impact on their supply chain is perhaps one of the biggest challenge today. Mineral water brand Bisleri is taking various steps ...
advertising01 May 2021, 03:40

If you've updated to the latest version of Apple's iOS, 14.5, and still haven't seen any privacy pop-ups, it could be because of a setting on your iPhone
If you've updated to the latest version of Apple's iOS, 14.5, and still haven't seen any privacy pop-ups, it could be because of a setting on your iPhone
"App Tracking Transparency" is a core new feature of Apple's iOS 14.5 software update. App developers now need to serve users a pop-up asking for permission to track them. Some users' settings have p...
brands10 May 2021, 13:09

Barbie’s global campaign reminds us how kids playing with dolls can aid in developing empathy and generosity at an early age
Barbie’s global campaign reminds us how kids playing with dolls can aid in developing empathy and generosity at an early age
The campaign is conceptualised by BBH LA. It highlights how children playing with dolls can help develop more empathy and generosity in them at an early age. We also look at how Barbie’s dolls have evolved over the years.Barbie has taken a...
brands10 May 2021, 11:53

From CRED to Google, here’s how brands are helping India fight against COVID-19
From CRED to Google, here’s how brands are helping India fight against COVID-19
As the country continues to grapple with the second wave of coronavirus pandemic, healthcare and frontline workers are racing against time to contain its spread. In this fight against coronavirus, a few brands have stepped forward to help ...
brands07 May 2021, 10:00

Despite suspension, IPL gave us a few memorable ads this year, here are our favourites
Despite suspension, IPL gave us a few memorable ads this year, here are our favourites
In India, every sport is played with a pinch of colour and celebration. However, the past two years have been unusual. We have used IPL to escape from reality. We compile a list of IPL ads from this season to help you take a break from the...
advertising07 May 2021, 03:55

What Peloton's future looks like after its recall on treadmills
What Peloton's future looks like after its recall on treadmills
Hi and welcome to Insider Advertising for May 7. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Peloton's future. Clubhouse shows. Pornhub acquisition talks. If this email was forwarded to you, sign up here for your daily insider's guide...
media06 May 2021, 17:27

Star India Network garnered a cumulative reach of 352 million in the first 26 matches
Star India Network garnered a cumulative reach of 352 million in the first 26 matches
In wake of players, support staff and team management executives tested positive for Covid-19, BCCI announced the suspension of IPL 2021. After IPL's suspension, Star India has now shared viewership results of its 26 matches.Star India net...
advertising06 May 2021, 02:54

Facebook pushes back advertising meetings after Oversight Board ruling
Facebook pushes back advertising meetings after Oversight Board ruling
Hi and welcome to Insider Advertising for May 6. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Facebook's Trump decision. Bain Capital eyes Kantar PR spinoff. The WarnerMedia execs leading the upfronts. If thi...
ad-tech05 May 2021, 13:39

SVOD and brand partnership: A successful revenue model
SVOD and brand partnership: A successful revenue model
The pandemic saw OTT pick up traction, which has prompted brands interested in reaching the elusive demographic to consider subscription video-on-demand streaming platforms. Divya Dixit, SVP - Revenue & Marketing at ALTBalaji pens down benefits of exploring SVOD. In...
media05 May 2021, 11:11

As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders
As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders
In wake of players, support staff and team management executives tested positive for Covid-19, BCCI announced the suspension of IPL 2021. Considering how big the league has become over the years, every year there is a lot of money riding o...
advertising05 May 2021, 03:07

Signal said Facebook shut down its advertising account after the privacy-focused messaging app tried to buy Instagram ads showing how the social media giant collects data
Signal said Facebook shut down its advertising account after the privacy-focused messaging app tried to buy Instagram ads showing how the social media giant collects data
Signal said it tried to buy Instagram ads that would show users how Facebook targets them. The ads would display personal information about users that Facebook uses when...
media04 May 2021, 19:42

As BCCI suspends IPL 2021, experts share how it could impact the ad, marketing and the entertainment world
As BCCI suspends IPL 2021, experts share how it could impact the ad, marketing and the entertainment world
As IPL’s bio bubble breaches and two players Varun Chakravarthy, Sandeep Warrier test positive for COVID-19, BCCI has suspended IPL for this season. Experts tell us about the impact cancellation of India’s biggest sporting tournament and a...
media04 May 2021, 15:16

Print remains the most credible medium for news; TV and digital media have shown a drop in credibility since 2020: Report
Print remains the most credible medium for news; TV and digital media have shown a drop in credibility since 2020: Report
Ormax Media has released the results of the second edition of its report titled 'Fact or Fake.' As per the report, print and radio continue to lead on credibility.Media consulting firm Ormax Media today announced the results of the second ...
ad-tech04 May 2021, 12:30

Ways B2B marketing will change in 2021: All roads lead to marketing performance management
Ways B2B marketing will change in 2021: All roads lead to marketing performance management
Industry estimates suggest that with digital continuing to remain the preferred channel for B2B engagements and sales, digital ad spends are likely to increase by around 30% this year. Pankaj Kapoor, Growth Marketing Evangelist and CMO, Re...
advertising03 May 2021, 21:26

Seeking nominations for the most innovative chief marketing officers in the world in 2021
Seeking nominations for the most innovative chief marketing officers in the world in 2021
We're seeking nominations for Insider's sixth annual list of the most innovative CMOs in the world. They're coping with seismic changes facing the ad industry and finding new ways to reach consumers. Submit your ideas by 9 a.m. ET on May 1...
ad-agencies03 May 2021, 20:01

Indian PR agencies are helping employees tackle burnout and take care of their mental health by reducing working days in May
Indian PR agencies are helping employees tackle burnout and take care of their mental health by reducing working days in May
With the increasing number of Covid-19 cases every day, it is becoming extremely difficult for a lot of people to stay calm and keep working. A lot of companies have upgraded their policies to help their employees navigate through this tou...
brands03 May 2021, 12:32

A story of hope, courage and resilience: Ariel brings forth the inspiring journey of Kerala’s first transgender doctor who fought against all odds
A story of hope, courage and resilience: Ariel brings forth the inspiring journey of Kerala’s first transgender doctor who fought against all odds
Ariel has launched a new campaign called #MakeItPossible. The story of Dr. Priya is a story of resilience, courage, and perseverance. It reminds us that no matter how di...
advertising03 May 2021, 04:31

Facebook puts ad agencies under the microscope
Facebook puts ad agencies under the microscope
Hi and welcome to Insider Advertising for May 3. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Facebook's agency audit. The power players of IPG. The ad execs helping with the cookie crash. If this email was forwarded to you, sign up he...
brands30 Apr 2021, 16:43

Marico's profit up by 14.1% to Rs 227 crore in Q4FY21; advertising and sales promotion sees a growth of 35% YoY
Marico's profit up by 14.1% to Rs 227 crore in Q4FY21; advertising and sales promotion sees a growth of 35% YoY
In Q4FY21, Marico’s Revenue from Operations grew by 34% YoY to Rs 2,012 crore. The company witnessed strong momentum in each of the core portfolios of the India business while steadily strengthening its play in Foods through innovation.FMC...
ad-agencies30 Apr 2021, 13:02

Essence launches Essence Impact to help NPOs raise greater awareness, attract more donations and recruit new volunteers
Essence launches Essence Impact to help NPOs raise greater awareness, attract more donations and recruit new volunteers
Essence has launched Essence Impact, a pro bono initiative to help NPOs raise greater awareness, attract more donations and recruit new volunteers via their websites to support their causes and effect accelerated change. Essence Impact was...