TOP STORY
With its latest campaign, Zivame aims to become India’s most preferred intimate wear brand
- Zivame launched a new campaign yesterday called #DekhoMaineKyaKiya.
- Conceptualised by
Lowe Lintas , it showcases how women have a desire to imagine themselves in new ways and are hoping to expand their boundaries, but for some, the question of “Can I pull it off?” holds them back. - We go behind the scenes and talk to Zivame’s Head of Marketing,
Khatija Lokhandwala .
1 in 4 elders are injured while attempting to use the toilet at night...
Here's how ATT updates will affect advertising and the measures app marketers can take to achieve their goals amidst the restrictions...
These are the brands that spent the most on advertising on Television between January and June, according to TAM AdEx...
Why do creative folks care more about quantity today over quality work? Asks Jay Morzaria, Group Creative Manager, Schbang...
The campaign, also featuring Shraddha Kapoor and Karisma Kapoor, will highlight the offerings under Disney+ Hotstar Multiplex...
HUL's Domestic Consumer segment witnessed a growth of 12%...
1 in 4 elders are injured while attempting to use the toilet at night...
Here's how ATT updates will affect advertising and the measures app marketers can take to achieve their goals amidst the restrictions...
These are the brands that spent the most on advertising on Television between January and June, according to TAM AdEx...
Why do creative folks care more about quantity today over quality work? Asks Jay Morzaria, Group Creative Manager, Schbang...
The campaign, also featuring Shraddha Kapoor and Karisma Kapoor, will highlight the offerings under Disney+ Hotstar Multiplex...
HUL's Domestic Consumer segment witnessed a growth of 12%...
WHAT'S HAPPENING
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Mondelez India found itself in a soup on Sunday after a few screenshots surfaced on Twitter suggesting that its Cadbury Dairy Milk may contain gelatine derived...
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TikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. Here's a full breakdown of Insider's rec...
E-Commerce contribution to total Ad volumes saw its peak of 12% in June’21. FMCG shows a significant growth in 2021, 40% over 2019.With the economy showing steady signs of recovery, India’s advertisi...
Wunderman Thompson has launched a new global database of women and non-binary owned businesses to help tackle the gender inequality in the economy. The global platform allows consumers to discover, a...
Wavemaker India has developed an in-depth Cookie Dependency audit that will prepare clients to plan better in this new-age marketing landscape. The agency has also initiated cookie dependency audit f...
With Tokyo Olympics around the corner, JSW launches a new campaign. Conceptualised by Ogilvy Mumbai, the campaign celebrates the undying spirit of the Indian contingent when the Olympics were postpon...
Mondelez India found itself in a soup on Sunday after a few screenshots surfaced on Twitter suggesting that its Cadbury Dairy Milk may contain gelatine derived from beef. Cadbury was quick to respond...
Duroflex has roped in Alia Bhatt as its first-ever brand ambassador. Through its campaign with the actor, the brand wants to encourage India to upgrade its choices in essential products like mattress...
TikTok is hiring engineers and non-technical staff as it aims to take on YouTube and Instagram. Insider spoke with two of the company's hiring leads to understand how to land a job at TikTok. Showing...
Tanishq launches a new campaign, 'Little Big Moments.' Conceptualised by Lowe Lintas, the campaign reminds you to celebrate small moments that make life beautiful. Tanishq, from Tata Group, has launc...
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here. In this week's edition: The top managers and agents for gaming influencers a...
Hello and welcome to Insider Advertising, a weekly newsletter where I break down the most important news and trends on Madison Avenue and beyond. I'm Lara O'Reilly, Insider's media and advertising editor. If this was forwarded to you, sign up here. It's great to hea...
Domino’s Pizza has launched a nationwide campaign, #HaathBadhaoIndia #VaccineLagaoIndia to encourage people to get jabbed. Conceptualized by FCB India, the campaign has been penned by lyricist Swanand Kirkire, and directed by Amit Roy of L...
Investors are pouring money into advertising, media, and marketing startups. They're trying to capitalize on changing consumer habits and marketers' need to ensure their ads are working. Check out these pitch decks to see how these startup...
76 percent of consumers say their expectations of digital services have increased since the start of 2020. 60 percent of consumers now blame the application and brand when they encounter a problem with a digital service, irrespective of th...
Baazi Games, the company responsible for gaming platforms like PokerBaazi, RummyBaazi and BalleBaazi has been witnessing 70% growth over the last few years. This year, it aims to grow its current user base of 10 million by 100%. We speak t...
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YouTube partners with simsim. It aims to help viewers discover and buy products from local businesses. As more and more shopping happens online, video has an important role in helping viewers discover new products and find expert advice th...
Zirca launches a suite of smarter unified solutions Zirca iQ. It includes three proprietary solutions: ConsumeriQ, CreativeiQ, ContentiQ. Zirca iQ, leading the brightest...
TAM's half yearly advertising report for TV threw up a lot of interesting insights around how the medium performed during the first six months of 2021. TV ad volumes saw a drop of 15% in Jan-Jun’20 over Jan-Jun’19 but rebounded in Jan-Jun'...
SonyLIV has roped in over 50 advertisers for India’s tour of Sri Lanka comprising three ODIs and three T20s. Some of the brands it has onboarded includes Apple, HUL, Amazon, JSW, TVS, Tata Motors, Amul, Dafanews, CoinDCX, Mobikwik, Cars24, Medibuddy, Bridgestone, Ac...
Online and hyperlocal services, e-learning-related searches see massive growth due to the pandemic: InMobi Report. The increasing penetration of the internet also led to an increase in queries for content translation to local languages.The...
MX Player’s Samantar 2 is one of its biggest regional shows yet. The thriller has been appreciated outside of Maharashtra as well this time. Gautam Talwar, Chief Content Officer, MX Player talks to us about the show’s performance and how t...
The 2021 edition of the publication feature a new separate listing titled ‘India’s Premier Unlisted Companies. The publication will also feature an additional listing of India’s Top 500 Companies on the basis of their ESG performance.Dun & Bradstreet, a leading glob...
Ahead of World Emoji Day which falls on July 17, we take a look at how emojis have become a very important part of our everyday digital conversations. Brands have realised the emoji connect and many have been upping their emoji game on dig...
Facebook has launched Soundmoji. It enables users to send short sound clips in Messenger chat.Every day, people send more than 2.4 billion messages with emojis on Messenger. Emojis add color and vibrancy to Messenger chats all over the wor...
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