TOP STORY
Why pairing brands makes good marketing sense
ad-agencies21 Nov 2019, 11:26
Martin Sorrell's ad firm MediaMonks announces merger with content company WhiteBalance
Martin Sorrell's ad firm MediaMonks announces merger with content company WhiteBalance
As part of the agreement, WhiteBalance will merge with S4 Capital's global content practice, MediaMonks...
ad-agencies21 Nov 2019, 09:01
AAAI opens its doors to Digital agencies
AAAI opens its doors to Digital agencies
Digital agencies will now be allowed to become full-fledged independent members of the industry body...
media20 Nov 2019, 17:52
The Essel Group to sell 16.5% stake in ZEE Entertainment Enterprises Limited
The Essel Group to sell 16.5% stake in ZEE Entertainment Enterprises Limited
The Group seeks to sell up to 16.5% stake in ZEEL to financial investors, in order to repay loan obligations to certain lenders of the Group ...
brands20 Nov 2019, 10:00
Signify to make 80% of its revenue from sustainable products in 2020; will continue investing 55% of its marketing monnies on TV
Signify to make 80% of its revenue from sustainable products in 2020; will continue investing 55% of its marketing monnies on TV
Signify aims to become an intelligent software company that offers lighting solutions designed for the IoT world. It invests 4.5% of its global budget on R&D and its latest bet is LiFi. On the other hand, it spends only 5% on digital and ...
ad-agencies21 Nov 2019, 11:26
Martin Sorrell's ad firm MediaMonks announces merger with content company WhiteBalance
Martin Sorrell's ad firm MediaMonks announces merger with content company WhiteBalance
As part of the agreement, WhiteBalance will merge with S4 Capital's global content practice, MediaMonks...
ad-agencies21 Nov 2019, 09:01
AAAI opens its doors to Digital agencies
AAAI opens its doors to Digital agencies
Digital agencies will now be allowed to become full-fledged independent members of the industry body...
media20 Nov 2019, 17:52
The Essel Group to sell 16.5% stake in ZEE Entertainment Enterprises Limited
The Essel Group to sell 16.5% stake in ZEE Entertainment Enterprises Limited
The Group seeks to sell up to 16.5% stake in ZEEL to financial investors, in order to repay loan obligations to certain lenders of the Group ...
brands20 Nov 2019, 10:00
Signify to make 80% of its revenue from sustainable products in 2020; will continue investing 55% of its marketing monnies on TV
Signify to make 80% of its revenue from sustainable products in 2020; will continue investing 55% of its marketing monnies on TV
Signify aims to become an intelligent software company that offers lighting solutions designed for the IoT world. It invests 4.5% of its global budget on R&D and its latest bet is LiFi. On the other hand, it spends only 5% on digital and ...
WHAT'S HAPPENING
advertising21 Nov 2019, 22:28

Slack just taunted Microsoft with 'OK boomer' for running an ad campaign that looks almost exactly like one of Slack's
Slack just taunted Microsoft with 'OK boomer' for running an ad campaign that looks almost exactly like one of Slack's
Slack tweeted a video on Thursday with the caption "ok boomer," appearing to call out Microsoft for a suspiciously similar ad campaign to Slack's. Slack and Mi...
ad-tech20 Nov 2019, 12:59

50% digital marketers rely on inaccurate metrics: LinkedIn Report
50% digital marketers rely on inaccurate metrics: LinkedIn Report
LinkedIn’s report on The Long and Short of ROI revealed that 50% of digital marketers rely on inaccurate metrics Marketers, with a lead generation objective, c...
advertising20 Nov 2019, 03:40

Walmart's ad push, WPP's in-housing gamble, IgnitionOne faces accusations
Walmart's ad push, WPP's in-housing gamble, IgnitionOne faces accusations
Hi! Welcome to the Advertising and Media Insider newsletter. If you got this email forwarded, sign up for your own here. Send tips or feedback to me at lmoses@...
advertising19 Nov 2019, 19:25

Instagram is still the most lucrative way to turn your online following into a business, even without 'likes.' Here's why, according to influencer-marketing experts.
Instagram is still the most lucrative way to turn your online following into a business, even without 'likes.' Here's why, according to influencer-marketing experts.
Instagram's decision to test hiding the number of 'likes' on posts has been met with backlash from influencers and celebrities. But according to experts, Insta...
advertising19 Nov 2019, 13:13

Gillette slams the stereotype ‘Men can’t cry’ in its latest ad
Gillette slams the stereotype ‘Men can’t cry’ in its latest ad
After #BarbershopGirls campaign, Gillette is now urging men to embrace their vulnerability. Told through the real-life tribulations of a father and son, Gillet...
ad-agencies19 Nov 2019, 12:46

Publicis Commerce expands to India, appoints two new leaders for the market
Publicis Commerce expands to India, appoints two new leaders for the market
Kartik Iyer has been appointed as Publicis Commerce Lead and Krishna Mothey has been roped in as Head Of Media for the Practice The Publicis Commerce Practice ...
brands19 Nov 2019, 10:00

How Diageo is knocking unconscious gender biases out of its advertising
How Diageo is knocking unconscious gender biases out of its advertising
Diageo has been working with UN Women on its initiative, Unstereotype Alliance, that is working on tackling unhelpful and harmful gender stereotypes in adverti...
advertising19 Nov 2019, 03:55

People are theorizing that Popeyes' chicken sandwich convinced Chick-fil-A to stop donating to controversial groups. Here's the real reason for the change.
People are theorizing that Popeyes' chicken sandwich convinced Chick-fil-A to stop donating to controversial groups. Here's the real reason for the change.
Irene Jiang / Business Insider When news broke that Chick-fil-A would stop controversial donations, many people had one question: Did Popeyes do this? Many peo...
advertising19 Nov 2019, 02:44

Chick-fil-A is facing backlash after ending donations to controversial Christian charities - but critics are missing an important point
Chick-fil-A is facing backlash after ending donations to controversial Christian charities - but critics are missing an important point
Chick-fil-A is facing backlash for its decision to stop donating to the Salvation Army and the Fellowship of Christian Athletes, two groups that have been crit...
advertising18 Nov 2019, 21:23

Chick-fil-A is ending donations criticized by LGBTQ activists after years of backlash
Chick-fil-A is ending donations criticized by LGBTQ activists after years of backlash
On Monday, Chick-fil-A announced it was making a major change to perhaps the most controversial part of the company: its charitable giving arm. In a press rele...
ad-tech18 Nov 2019, 16:08

Indian marketers spend nearly 20% of their advertising budget on tackling ad fraud: MMA's Ad Fraud Benchmark Report
Indian marketers spend nearly 20% of their advertising budget on tackling ad fraud: MMA's Ad Fraud Benchmark Report
Mobile Marketing Association's ‘Ad Fraud Benchmark Report' reveals interesting facts about the level of fraud, and its awareness in the country and aims to hel...
advertising18 Nov 2019, 16:01

TikTok hit 1.5 billion downloads, and is still outperforming Instagram
TikTok hit 1.5 billion downloads, and is still outperforming Instagram
App analytics site Sensor Tower reported Thursday that TikTok has been downloaded 1.5 billion times to date. The short-form video app continues to grow, with i...
ad-tech18 Nov 2019, 15:04

Google updates its data sharing policies for advertisers
Google updates its data sharing policies for advertisers
Following its discussion with European Union, Google will be updating its EU User Consent Policy audit program for publishers and advertisers and its audits fo...
brands18 Nov 2019, 13:27

On International Men’s Day, UrbanClap launches grooming services for men in 9 cities
On International Men’s Day, UrbanClap launches grooming services for men in 9 cities
Men’s grooming is more than $5.5B market in India, and UrbanClap is the first player to take the service to Indian households. Timed with International Men’s D...
ad-tech18 Nov 2019, 13:03

Priyanka Chopra and Salman Khan are the topmost internationally searched celebrities
Priyanka Chopra and Salman Khan are the topmost internationally searched celebrities
In October 2019, Priyanka Chopra and Salman Khan were searched 2.74 and 1.83 million times respectively. Amrish Puri and Shahrukh Khan followed the list and we...
ad-agencies18 Nov 2019, 10:00

We’re in a good place in comparison to our competitors and I hope DAN India continues to stay ahead of the curve: Ashish Bhasin
We’re in a good place in comparison to our competitors and I hope DAN India continues to stay ahead of the curve: Ashish Bhasin
After taking on his new role, Bhasin is deep-diving into different markets under his jurisdiction, to make sure that the network is ready to meet the challenge...
brands15 Nov 2019, 13:16

Saregama’s revenue jumps 25% in Q2 FY20 from ₹1259 Million to ₹1575 Million
Saregama’s revenue jumps 25% in Q2 FY20 from ₹1259 Million to ₹1575 Million
Saregama sees 25% Q-o-Q growth in consolidated revenue from operations Licensing Income continued on its growth trajectory and registered 21% growth in revenue...
ad-agencies15 Nov 2019, 10:00

Digital Marketing in the age of IoT
Digital Marketing in the age of IoT
One of the biggest trends presently is Internet of Things (IoT). By 2025, the economic impact of IoT could be between $4 to $11 trillion per year. KumKumRaj Sw...
brands14 Nov 2019, 15:07

JetPrivilege unveils a new brand identity, renames loyalty programme to InterMiles
JetPrivilege unveils a new brand identity, renames loyalty programme to InterMiles
JetPrivilege has unveiled a complete overhaul of its brand identity. InterMiles will encompass both the loyalty and rewards programme (JetPrivilege) and the ub...
ad-tech14 Nov 2019, 13:56

YouTube won’t be mining data from content that is meant for kids anymore
YouTube won’t be mining data from content that is meant for kids anymore
Starting today, all creators on YouTube are required to label their content if ‘made for kids’ in order to comply with the Children's Online Privacy Protection...
ad-agencies14 Nov 2019, 10:00

Work-life integration and the future of the agency floor
Work-life integration and the future of the agency floor
Our life and work are now intertwined like never before. Gautam Reghunath, Executive Vice President, Dentsu Webchutney, pens down how to bring empathy and comp...
brands13 Nov 2019, 10:00

Here is how Bacardi’s focus on content and event marketing is changing
Here is how Bacardi’s focus on content and event marketing is changing
At the launch of Casa Bacardi in Mumbai, Bacardi’s Anshuman Goenka, Head of Marketing, Bacardi India, spoke to Advertising and Media Insider about the history ...
advertising21 Nov 2019, 22:28

Slack just taunted Microsoft with 'OK boomer' for running an ad campaign that looks almost exactly like one of Slack's
Slack just taunted Microsoft with 'OK boomer' for running an ad campaign that looks almost exactly like one of Slack's
Slack tweeted a video on Thursday with the caption "ok boomer," appearing to call out Microsoft for a suspiciously similar ad campaign to Slack's. Slack and Microsoft Teams are two competing workplac...
advertising19 Nov 2019, 13:13

Gillette slams the stereotype ‘Men can’t cry’ in its latest ad
Gillette slams the stereotype ‘Men can’t cry’ in its latest ad
After #BarbershopGirls campaign, Gillette is now urging men to embrace their vulnerability. Told through the real-life tribulations of a father and son, Gillette traces their journey from being behol...
advertising19 Nov 2019, 03:55

People are theorizing that Popeyes' chicken sandwich convinced Chick-fil-A to stop donating to controversial groups. Here's the real reason for the change.
People are theorizing that Popeyes' chicken sandwich convinced Chick-fil-A to stop donating to controversial groups. Here's the real reason for the change.
Irene Jiang / Business Insider When news broke that Chick-fil-A would stop controversial donations, many people had one question: Did Popeyes do this? Many people pointed to the success of Popeyes' c...
ad-tech18 Nov 2019, 16:08

Indian marketers spend nearly 20% of their advertising budget on tackling ad fraud: MMA's Ad Fraud Benchmark Report
Indian marketers spend nearly 20% of their advertising budget on tackling ad fraud: MMA's Ad Fraud Benchmark Report
Mobile Marketing Association's ‘Ad Fraud Benchmark Report' reveals interesting facts about the level of fraud, and its awareness in the country and aims to help marketers benchmark their exposure to ...
brands18 Nov 2019, 13:27

On International Men’s Day, UrbanClap launches grooming services for men in 9 cities
On International Men’s Day, UrbanClap launches grooming services for men in 9 cities
Men’s grooming is more than $5.5B market in India, and UrbanClap is the first player to take the service to Indian households. Timed with International Men’s Day, men’s grooming services have been la...
brands15 Nov 2019, 13:16

Saregama’s revenue jumps 25% in Q2 FY20 from ₹1259 Million to ₹1575 Million
Saregama’s revenue jumps 25% in Q2 FY20 from ₹1259 Million to ₹1575 Million
Saregama sees 25% Q-o-Q growth in consolidated revenue from operations Licensing Income continued on its growth trajectory and registered 21% growth in revenue on Y-o-Y basis in H1 FY20. In spite of ...
ad-agencies15 Nov 2019, 10:00

Digital Marketing in the age of IoT
Digital Marketing in the age of IoT
One of the biggest trends presently is Internet of Things (IoT). By 2025, the economic impact of IoT could be between $4 to $11 trillion per year. KumKumRaj Swamynathan, VP, Product Engineering, Epsi...
brands13 Nov 2019, 10:00

Here is how Bacardi’s focus on content and event marketing is changing
Here is how Bacardi’s focus on content and event marketing is changing
At the launch of Casa Bacardi in Mumbai, Bacardi’s Anshuman Goenka, Head of Marketing, Bacardi India, spoke to Advertising and Media Insider about the history behind the event He spoke about how bran...
ad-tech20 Nov 2019, 12:59

50% digital marketers rely on inaccurate metrics: LinkedIn Report
50% digital marketers rely on inaccurate metrics: LinkedIn Report
LinkedIn’s report on The Long and Short of ROI revealed that 50% of digital marketers rely on inaccurate metrics Marketers, with a lead generation objective, claim to use cost-per-click as their ROI metric, which does not show impact-per-advertising dollar spent. Th...
advertising20 Nov 2019, 03:40

Walmart's ad push, WPP's in-housing gamble, IgnitionOne faces accusations
Walmart's ad push, WPP's in-housing gamble, IgnitionOne faces accusations
Hi! Welcome to the Advertising and Media Insider newsletter. If you got this email forwarded, sign up for your own here. Send tips or feedback to me at lmoses@businessinsider.com. First, a last call to get your nominations in for Business ...
advertising19 Nov 2019, 19:25

Instagram is still the most lucrative way to turn your online following into a business, even without 'likes.' Here's why, according to influencer-marketing experts.
Instagram is still the most lucrative way to turn your online following into a business, even without 'likes.' Here's why, according to influencer-marketing experts.
Instagram's decision to test hiding the number of 'likes' on posts has been met with backlash from influencers and celebrities. But according to experts, Instagram is still the leading app for monetizing a social media following. Along wit...
ad-agencies19 Nov 2019, 12:46

Publicis Commerce expands to India, appoints two new leaders for the market
Publicis Commerce expands to India, appoints two new leaders for the market
Kartik Iyer has been appointed as Publicis Commerce Lead and Krishna Mothey has been roped in as Head Of Media for the Practice The Publicis Commerce Practice offers comprehensive capabilities in the Online Commerce & Retail space and part...
brands19 Nov 2019, 10:00

How Diageo is knocking unconscious gender biases out of its advertising
How Diageo is knocking unconscious gender biases out of its advertising
Diageo has been working with UN Women on its initiative, Unstereotype Alliance, that is working on tackling unhelpful and harmful gender stereotypes in advertising. The brand has come up with a framework that is trying to ensure unconsciou...
advertising19 Nov 2019, 02:44

Chick-fil-A is facing backlash after ending donations to controversial Christian charities - but critics are missing an important point
Chick-fil-A is facing backlash after ending donations to controversial Christian charities - but critics are missing an important point
Chick-fil-A is facing backlash for its decision to stop donating to the Salvation Army and the Fellowship of Christian Athletes, two groups that have been criticized by LGBTQ advocates.  Former Republican Arkansas Gov. Mike Huckabee said t...
advertising18 Nov 2019, 21:23

Chick-fil-A is ending donations criticized by LGBTQ activists after years of backlash
Chick-fil-A is ending donations criticized by LGBTQ activists after years of backlash
On Monday, Chick-fil-A announced it was making a major change to perhaps the most controversial part of the company: its charitable giving arm. In a press release, the company said it will "deepen its giving to a smaller number of organiza...
advertising18 Nov 2019, 16:01

TikTok hit 1.5 billion downloads, and is still outperforming Instagram
TikTok hit 1.5 billion downloads, and is still outperforming Instagram
App analytics site Sensor Tower reported Thursday that TikTok has been downloaded 1.5 billion times to date. The short-form video app continues to grow, with its downloads 6% stronger than this time last year. It is the third most-download...
ad-tech18 Nov 2019, 15:04

Google updates its data sharing policies for advertisers
Google updates its data sharing policies for advertisers
Following its discussion with European Union, Google will be updating its EU User Consent Policy audit program for publishers and advertisers and its audits for the Authorized Buyers program. Beginning in February 2020, Google will no longer include contextual conte...
ad-tech18 Nov 2019, 13:03

Priyanka Chopra and Salman Khan are the topmost internationally searched celebrities
Priyanka Chopra and Salman Khan are the topmost internationally searched celebrities
In October 2019, Priyanka Chopra and Salman Khan were searched 2.74 and 1.83 million times respectively. Amrish Puri and Shahrukh Khan followed the list and were searched an average of 1.7 million times respectively. On the other hand, Pri...
ad-agencies18 Nov 2019, 10:00

We’re in a good place in comparison to our competitors and I hope DAN India continues to stay ahead of the curve: Ashish Bhasin
We’re in a good place in comparison to our competitors and I hope DAN India continues to stay ahead of the curve: Ashish Bhasin
After taking on his new role, Bhasin is deep-diving into different markets under his jurisdiction, to make sure that the network is ready to meet the challenges of tomorrow, head-on. He believes that their effort at future-proofing the net...
brands14 Nov 2019, 15:07

JetPrivilege unveils a new brand identity, renames loyalty programme to InterMiles
JetPrivilege unveils a new brand identity, renames loyalty programme to InterMiles
JetPrivilege has unveiled a complete overhaul of its brand identity. InterMiles will encompass both the loyalty and rewards programme (JetPrivilege) and the ubiquitous rewards and recognition currency (JPMiles). While taking a digital-firs...
ad-tech14 Nov 2019, 13:56

YouTube won’t be mining data from content that is meant for kids anymore
YouTube won’t be mining data from content that is meant for kids anymore
Starting today, all creators on YouTube are required to label their content if ‘made for kids’ in order to comply with the Children's Online Privacy Protection Act (COPPA). YouTube will be using machine learning systems to help creators tr...
ad-agencies14 Nov 2019, 10:00

Work-life integration and the future of the agency floor
Work-life integration and the future of the agency floor
Our life and work are now intertwined like never before. Gautam Reghunath, Executive Vice President, Dentsu Webchutney, pens down how to bring empathy and compassion on to the agency workplace and how the future of advertising could be remote work. 'How do we work t...
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