TOP STORY
brands
Why pairing brands makes good marketing sense
- Aditya Jaishankar, Co-founder, MAAD, writes that pairing two brands together and offering them to consumers have myriad benefits, for both the brands as well as consumers.
- It can not only help in enhancing consumer loyalty, but also in unlocking demand from a dormant set of customers.
- Jaishankar also believes that
pairing brands has the potential to create a disproportionate boost in terms of word-of-mouth, getting them a huge traction among consumers.
ad-agencies
As part of the agreement, WhiteBalance will merge with S4 Capital's global content practice, MediaMonks...
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Digital agencies will now be allowed to become full-fledged independent members of the industry body...
media
The Group seeks to sell up to 16.5% stake in ZEEL to financial investors, in order to repay loan obligations to certain lenders of the Group
...
brands
Signify aims to become an intelligent software company that offers lighting solutions designed for the IoT world. It invests 4.5% of its global budget on R&D and its latest bet is LiFi. On the other hand, it spends only 5% on digital and ...
ad-agencies
As part of the agreement, WhiteBalance will merge with S4 Capital's global content practice, MediaMonks...
ad-agencies
Digital agencies will now be allowed to become full-fledged independent members of the industry body...
media
The Group seeks to sell up to 16.5% stake in ZEEL to financial investors, in order to repay loan obligations to certain lenders of the Group
...
brands
Signify aims to become an intelligent software company that offers lighting solutions designed for the IoT world. It invests 4.5% of its global budget on R&D and its latest bet is LiFi. On the other hand, it spends only 5% on digital and ...
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Hi! Welcome to the Advertising and Media Insider newsletter. If you got this email forwarded, sign up for your own here. Send tips or feedback to me at lmoses@...
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advertising
Irene Jiang / Business Insider When news broke that Chick-fil-A would stop controversial donations, many people had one question: Did Popeyes do this? Many people pointed to the success of Popeyes' c...
ad-tech
Mobile Marketing Association's ‘Ad Fraud Benchmark Report' reveals interesting facts about the level of fraud, and its awareness in the country and aims to help marketers benchmark their exposure to ...
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Hi! Welcome to the Advertising and Media Insider newsletter. If you got this email forwarded, sign up for your own here. Send tips or feedback to me at lmoses@businessinsider.com. First, a last call to get your nominations in for Business ...
advertising
Instagram's decision to test hiding the number of 'likes' on posts has been met with backlash from influencers and celebrities. But according to experts, Instagram is still the leading app for monetizing a social media following. Along wit...
ad-agencies
Kartik Iyer has been appointed as Publicis Commerce Lead and Krishna Mothey has been roped in as Head Of Media for the Practice The Publicis Commerce Practice offers comprehensive capabilities in the Online Commerce & Retail space and part...
brands
Diageo has been working with UN Women on its initiative, Unstereotype Alliance, that is working on tackling unhelpful and harmful gender stereotypes in advertising. The brand has come up with a framework that is trying to ensure unconsciou...
advertising
Chick-fil-A is facing backlash for its decision to stop donating to the Salvation Army and the Fellowship of Christian Athletes, two groups that have been criticized by LGBTQ advocates. Former Republican Arkansas Gov. Mike Huckabee said t...
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On Monday, Chick-fil-A announced it was making a major change to perhaps the most controversial part of the company: its charitable giving arm. In a press release, the company said it will "deepen its giving to a smaller number of organiza...
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App analytics site Sensor Tower reported Thursday that TikTok has been downloaded 1.5 billion times to date. The short-form video app continues to grow, with its downloads 6% stronger than this time last year. It is the third most-download...
ad-tech
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