TOP STORY
What continues to make Shilpa Shetty Kundra relevant for brands
- Shilpa Shetty Kundra, who has been missing from the big screen for the past 13 years has become the face of yet another brand.
- She has 13 brands in her kitty from varied categories like Food & Beverages, Telecom, Skincare, FMCG, Chocolates, and more.
- As Shilpa signs another brand, we try to decode what still makes the actor relevant and how she has become an example of breaking age-disparity in the industry.
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This contemporary take on love has been created for Netflix by 22Feet Tribal Worldwide and directed by Dar Gai....
PhonePe is also the official co-presenting sponsor for the TV broadcast of VIVO IPL 2020...
Sarvesh Shashi, Founder, Sarva explores the changing concept of love in the era of dating apps and how marketers can navigate through it. ...
In its one year of existence, 82.5 Communications has pitched to 11 clients and bagged nine in its kitty...
Wattpad also made a move towards helping writers earn money on the platform by introducing several new monetization initiatives like Wattpad Premium and Wattpad Paid Stories....
Latching onto the current trends and staying attuned to the youth’s vibes, Little Hearts is now celebrating breakups and self-love instead, in its latest campaign. ...
This contemporary take on love has been created for Netflix by 22Feet Tribal Worldwide and directed by Dar Gai....
PhonePe is also the official co-presenting sponsor for the TV broadcast of VIVO IPL 2020...
Sarvesh Shashi, Founder, Sarva explores the changing concept of love in the era of dating apps and how marketers can navigate through it. ...
In its one year of existence, 82.5 Communications has pitched to 11 clients and bagged nine in its kitty...
Wattpad also made a move towards helping writers earn money on the platform by introducing several new monetization initiatives like Wattpad Premium and Wattpad Paid Stories....
WHAT'S HAPPENING
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This is a preview of new market research from our partners at eMarketer. To get more insights like this to your inbox each day, sign up for the eMarketer Daily...
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This is a preview of new market research from our partners at eMarketer. To get more insights like this to your inbox each day, sign up for the eMarketer Daily...
This story was delivered to Business Insider Intelligence Digital Media Briefing subscribers earlier this morning. To check to see if you already have access t...
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Embattled live-gameshow app HQ Trivia is reportedly shutting down its operations after a deal to acquire the company fell through. "Effective today, HQ will cease operations and move to dissolution. ...
RPA; January Digital; Droga5; Publicis Media; Ruobing Su/Business Insider Rising Stars of Madison Avenue 2019 Business Insider is seeking nominations for its inaugural list of the rising stars of bra...
Manforce's new campaign, #YouAreNotAlone gives a different spin to typical Valentine's Day communications. It has asked couples to stay careful in public places. The aim of the campaign, conceptualiz...
This is a preview of new market research from our partners at eMarketer. To get more insights like this to your inbox each day, sign up for the eMarketer Daily free newsletter here. There's been a lo...
Idea has launched a new campaign under its ‘What an idea’ theme to address the issues of unemployment and underemployment. Titled ‘NOT working? Try NETworking!’, the campaign showcases the myriad opp...
YouTube recently released a documentary series, called "Justin Bieber: Seasons," about the singer's recent eventful past and new upcoming album. The series' first episode garnered more than 32.5 mill...
This story was delivered to Business Insider Intelligence Digital Media Briefing subscribers earlier this morning. To check to see if you already have access to Insider Intelligence through your comp...
Twitter's advertising revenue has gone up by 12% to $885 million in Q4. While it earned $1.01 billion revenue in Q4, its revenue for fiscal year 2019 stood at $3.46 billion. For Q1, it expects its to...
Brands will move from trendspotting to culture creation. They will need to be genuine and honest to win consumer trust. Audio will lead the touchless user experience. As we have entered a new decade,...
As WhatsApp crossed 2 billion users online, it spoke about its focus areas. It announced that it will continue to focus on giving its users a safe environment for their conversations. The platform said that protecting the conversations of its users online was its to...
Welcome to this week's edition of Trending, the newsletter where we highlight BI Prime's biggest tech stories. I'm Alexei Oreskovic, Business Insider's West Coast bureau chief and global tech editor. If this is your first time here, this i...
Matt Petit/A.M.P.A.S./Handout via REUTERS Bong Joon Ho and the cast of "Parasite" pose at the 92nd Academy Awards in Hollywood, Los Angeles, California, U.S., February 9, 2020. The South Korean film "Parasite" made history on Sunday as the...
Burger King, in its Valentine's Day campaign has tried to ambush McDonald's. The latest ad tells people about how Ronald McDonald has been lonely for the longest time and people should help him to get rid of his loneliness. Burger King has promised burgers for every...
The partnership between Merkle Sokrati and TikTok will help advertisers connect with users on TikTok. TikTok India and Merkle Sokrati will develop the best practices emerging from high impact digital marketing campaigns for Indian brands. ...
Today, chatbots are making their presence felt across the entire business value chain. They are enhancing customer support by helping customers explore products and services in a more seamless fashion. New-age bots are redefining critical ...
Spotify reportedly spent $250 million to acquire The Ringer, an online publication for sports and pop culture, Bloomberg reported. The purchase, which Spotify confirmed last week, is the streaming platform's latest move to grow its presenc...
TikTok has announced several in-app initiatives to promote a safe and responsible in-app environment. TikTok is encouraging users to create short videos on safe internet and take a pledge to do their bit. The platform has also partnered wi...
iProspect interviewed more than 350 global marketers and leaders across a broad spectrum of brands that included FTSE 100 and Fortune 500 companies, to understand their expectations for 2020 and their hopes and concerns for the next ten ye...
The Kellogg Company came to India 25 years ago and continues to hold on to its leadership position. It has used sampling, along with coming up with products at competitive price points to create an edge for itself. Sumit Mathur, Director of Marketing, Kellogg South ...
IMAX currently has 22 theatres in Mumbai, Pune, Bangalore and Delhi. India being one of the most important markets for its market size and social media presence, IMAX is now upping its game by launching newer technologies and expanding its...
This is a preview of new market research from our partners at eMarketer. To get more insights like this to your inbox each day, sign up for the eMarketer Daily free newsletter here. U.S. consumers have gotten increasingly comfortable using...
INOX’s total revenues rose by 19% to ₹518 crore and EBITDA grew at 25% and reached ₹108 crore. INOX’s advertising revenue has gone up by 3% and stands at ₹58 crore. Profit After Tax also grew by 40% growth to ₹51 crore. INOX sold 17 million tickets in the quarter, d...
AAP used famous dialogues from Main Hoon Na and Baazigar and turned them into memes to talk about its achievements. The idea was to attract first-time voters in Delhi. Delhi goes to polls on February 8.Political campaigns in India are more often than not all about m...
Goodknight Gold Flash is aimed at converting non-liquid vaporizer users, bringing them into the category by offering them a premium product at a competitive price point. The brand is looking at a digital-heavy campaign wherein TV will get ...
Business Insider is launching a new power list of the top PR agents in the influencer and creator industry. We want to hear from you on which PR agents are indispensable to their social-media influencer and creator clients across YouTube,...
LinkedIn CEO Jeff Weiner is stepping down after 11 years at the helm. He will be replaced by Ryan Roslansky, senior vice president of product. Weiner says that Roslansky was his first hire, and was essential to LinkedIn's success. Roslansk...
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