TOP STORY
Here's how Amit and Gaurav Khatri are making the right 'Noise'
- In less than 4 years,
Noise , a homegrown bootstrapped D2C brand with presence in the smartwearable and hearable segment in India today boasts of being a market leader in thesmartwatch category. - Having witnessed close to 17X growth in the last 30 months, the brand aims to rake in Rs 850 crore net revenue in FY22.
- We speak to co-founders and brothers Amit and
Gaurav Khatri about their vision of creating a global connected lifestyle brand that can offer great products at the right prices.
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Here’s how The Body Shop navigated the pandemic and is growing its business in IndiaVishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far...
I have a dream of becoming a creative unicorn: Raj ShamaniRaj Shamani was 16 when he joined his father’s business, which traded in chemicals for soaps and detergents...
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 yearsSuhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's journey so far...
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumersSwapnil Tripathi, Chief Business Officer, IntrCity SmartBus tells us about the brand's journey...
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 20222021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020...
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How many Instagram followers you need to start getting paidA couple thousand followers on Instagram qualifies some users as "influencers." But at what point — and with how many followers — can an influencer start making money? With a few thousand followers on Instagram these days, it's easy to ask yourself: When can I start...
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How many Instagram followers you need to start getting paidA couple thousand followers on Instagram qualifies some users as "influencers." But at what point — and with how many followers — can an influencer start making money? With a few thousand followers on Instagram these days, it's easy to ask yourself: When can I start...
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Seeking nominations for the leading TikTok talent managers and agents in 2022Insider is compiling our third annual list of the top managers and agents for TikTok creators. We want to hear from you on who is helping TikTok talent build meaningful careers in entertainment. As TikTok's user base has exploded, talent m...
How TikTok is changing the music industryTikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. TikTok is an essential promotional tool for music artists and record labels. Songs can rise up organically ...
How Instagram nano influencers make money with under 10,000 followers"Nano" influencers are generally defined as having fewer than 10,000 followers on Instagram. And some have turned their social-media hobbies into part-time jobs or side hustles. Here's how several creators earn money as nano influencers on...
How to create an influencer media kit to get brand dealsSocial-media influencers use media kits to pitch themselves to brands. These documents often provide metrics, and some kits also include pay rates. Many social-media creators rely on brand deals as their main source of income. Influencers can offer advertisers a ran...
How influencers reach out to brands to get paid collaborationsBrand deals are a top income source for many influencers. These collaborations often start with a pitch, through email or other methods. One of the earliest questions aspiring influencers will ask themselves is: How do I start working with brands? An influencer's in...
Twitter fails to calm jittery advertisers over Musk plans at rushed sales showcaseTwitter executives tried to reassure advertisers nervous about how the platform will change under Elon Musk. At the annual IAB NewFronts, Twitter executives maintained it was business as usual at the company. Twitter executives tried to re...
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How much money YouTubers make, according to dozens of creatorsYouTube creators who are part of the Partner Program can monetize their videos with ads. The amount of money different creators make per video varies based on a variety of factors. We spoke with dozens of creators who shared how much money they've earned on YouTube....
The New York Times has named Joseph Kahn, the veteran international editor and No. 2 figure in the Times newsroom, as its next executive editorJoseph Kahn, 57, will take over The New York Times newsroom from Dean Baquet. Kahn is a former foreign correspondent in China and international editor. Joseph Kahn, the ...
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