TOP STORY
Here's how Amit and Gaurav Khatri are making the right 'Noise'
- In less than 4 years,
Noise , a homegrown bootstrapped D2C brand with presence in the smartwearable and hearable segment in India today boasts of being a market leader in thesmartwatch category. - Having witnessed close to 17X growth in the last 30 months, the brand aims to rake in Rs 850 crore net revenue in FY22.
- We speak to co-founders and brothers Amit and
Gaurav Khatri about their vision of creating a global connected lifestyle brand that can offer great products at the right prices.
Here’s how The Body Shop navigated the pandemic and is growing its business in IndiaVishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far...
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Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 yearsSuhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's journey so far...
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The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 20222021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020...
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket seasonVasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness during the cricket season...
Here’s how The Body Shop navigated the pandemic and is growing its business in IndiaVishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far...
I have a dream of becoming a creative unicorn: Raj ShamaniRaj Shamani was 16 when he joined his father’s business, which traded in chemicals for soaps and detergents...
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 yearsSuhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's journey so far...
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumersSwapnil Tripathi, Chief Business Officer, IntrCity SmartBus tells us about the brand's journey...
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 20222021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020...
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket seasonVasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness during the cricket season...
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Check out these 31 pitch decks that advertising startups used to raise millions from top investorsInvestors are pouring money into marketing and media startups. These startups are using technology to disrupt advertising and marketing. Read these 31 decks to see how these startups sold their visio...
How much money TikTokers make, according to creatorsTikTok has created a new generation of digital stars who have built massive audiences on the app. But many creators are still experimenting with how to make money. TikTok ushered in a new generation ...
Seeking nominations for the top executives in influencer marketingIn our second annual list, Insider is recognizing the leading executives in influencer marketing. We want to hear from you on who is building the best and most creative partnerships with creators. In...
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Big advertisers are discovering their digital-advertising campaigns carry a big carbon taxA typical digital-ad campaign for a single brand can produce hundreds of tons of carbon dioxide. Brands like Heineken, Nestlé, and Toyota are figuring out how to reduce those emissions. Many of the w...
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This is how companies are reacting to the Queen's death – and not everyone is getting it rightElizabeth II, who died on Thursday, was Britain's longest-serving monarch. Many companies and brands have posted tributes to the late Queen on social media. Britain lost its longest-serving monarch and entered 10 days of national mourning ...
Ads are coming to Netflix soon — we're keeping tabs on everything we know about the new ad-supported tierNetflix is rolling out an ad-supported tier in November and is pitching advertisers on it. Advertisers say Netflix is asking for high prices but not offering measurement. Netflix is launching a new ad-supported tier later this year and ram...
A Dutch city has become the world's first to ban ads for meat in public places over climate concernsThe Dutch city of Haarlem has banned adverts for meat products. Meat adverts will be banned from Haarlem's buses and any screens in public places. A Dutch city has become the first in the world to ban adverts for meat products in public sp...
How much money YouTubers make, according to dozens of creatorsYouTube creators who are part of the Partner Program can monetize their videos with ads. The amount of money different creators make per video varies based on a variety of factors. We spoke with dozens of creators who shared how much money they've earned on YouTube....
Seeking nominations for the top music startups helping labels, artists, and other creators grow their businessesInsider is compiling a list of the top music startups helping artists, labels, and other creators. We want to hear from you on the most innovative and promising upstarts in the music industry. The music industry is constantly evolving as t...
How creators and advertisers make money from user-generated content ads on platforms like TikTokTikTok has led to a surge in UGC, or user-generated content, ads. Advertisers are are turning to it as a cheap, authentic form of promotion. TikTok is fueling a new surge in demand for UGC advertisements. UGC, short for user-generated cont...
Read the pitch decks that helped 13 creator economy startups raise millions of dollarsThe "creator economy" is catching the attention – and wallets — of notable VCs. Creator-focused startups are raising millions of dollars. The phrase "creator economy" skyrocketed as a buzzword in 2021 as creators, VCs, and entrepreneurs ru...
Seeking nominations for the leading talent managers and agents helping gaming YouTubers, streamers, and esports players build careersInsider is compiling our 3rd annual list of the leading managers and agents in gaming and esports. We want to highlight those wielding the most lucrative and industry-advancing deals. Amid FaZe Clan's Nasdaq debut – the first for an esport...
Seeking nominations for the rising stars in tech PRTech companies have a huge impact on society and rely on sharp PR pros to shape their image. Insider is looking to identify up and coming PR pros for consumer tech companies, and we want to hear from you. Insider is seeking to identify the rising stars in tech PR, a...
How many TikTok followers you need to start making moneyTikTok has exploded in popularity and some users are looking for ways to cash in. Creators turn to TikTok's built-in monetization tools, brand deals, and song promos to make money. TikTok has grown dramatically over the past few years, crossing one billion monthly a...
How creators are making money by going live on YouTube, TikTok, Amazon, and moreCareer prospects for livestreaming creators extend far beyond the gaming space. Sleepfluencers, lawyers, rappers, and more make healthy livings on the strength of viewer tips. Other means of monetization include sponsored streams and commi...
Seeking nominations for the marketing tech companies who are leading the industry in 2022Insider is seeking nominations for its third annual list of top marketing technology companies. We're looking to identify a diverse group of leaders at startups and giants. Insider is looking to identify the hottest marketing-tech companie...
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How many Instagram followers you need to start getting paidA couple thousand followers on Instagram qualifies some users as "influencers." But at what point — and with how many followers — can an influencer start making money? With a few thousand followers on Instagram these days, it's easy to ask yourself: When can I start...
Seeking nominations for Insider's CMOs to Watch in 2022Insider is seeking nominations for its fourth annual list of CMOs to Watch. This list recognizes first-time and newly named top marketers at consumer brands. Fresh off revealing its Most Innovative CMOs list, Insider is seeking nominations for its fourth annual list...
How many Instagram followers you need to start getting paidA couple thousand followers on Instagram qualifies some users as "influencers." But at what point — and with how many followers — can an influencer start making money? With a few thousand followers on Instagram these days, it's easy to ask yourself: When can I start...
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