TOP STORY
Google puts a ban on non-consensual ad tracking, digital experts welcome the move
media14 Jul 2020, 10:00
EEMA is creating a virtual marketplace to remove geographical barriers and help the industry work together: Roshan Abbas, President, EEMA
EEMA is creating a virtual marketplace to remove geographical barriers and help the industry work together: Roshan Abbas, President, EEMA
It will also organize a virtual event D-Day to help stakeholders understand how to create shared experiences online...
brands13 Jul 2020, 10:00
How IKEA executed contactless retailing to open its stores in Hyderabad amid a lockdown
How IKEA executed contactless retailing to open its stores in Hyderabad amid a lockdown
It introduced 'Click and Collect' to open its stores. ...
media13 Jul 2020, 13:49
Because creativity must go on...
Because creativity must go on...
Rishabh Khatter, Business Head, The Rabbit Hole on video production during the lockdown....
media13 Jul 2020, 18:54
Madison OOH extends its OTS Measurement Updates for COVID19 Unlock times
Madison OOH extends its OTS Measurement Updates for COVID19 Unlock times
The extension of Traffic Count Tool utilizes the Google mobility reports. ...
ad-tech13 Jul 2020, 15:07
SMBs can now learn tips to grow their business further from Google’s edutainment series on Doordarshan
SMBs can now learn tips to grow their business further from Google’s edutainment series on Doordarshan
Google also plans to invest ₹75,000 to enable digitalization in India. ...
media14 Jul 2020, 10:00
EEMA is creating a virtual marketplace to remove geographical barriers and help the industry work together: Roshan Abbas, President, EEMA
EEMA is creating a virtual marketplace to remove geographical barriers and help the industry work together: Roshan Abbas, President, EEMA
It will also organize a virtual event D-Day to help stakeholders understand how to create shared experiences online...
brands13 Jul 2020, 10:00
How IKEA executed contactless retailing to open its stores in Hyderabad amid a lockdown
How IKEA executed contactless retailing to open its stores in Hyderabad amid a lockdown
It introduced 'Click and Collect' to open its stores. ...
media13 Jul 2020, 13:49
Because creativity must go on...
Because creativity must go on...
Rishabh Khatter, Business Head, The Rabbit Hole on video production during the lockdown....
media13 Jul 2020, 18:54
Madison OOH extends its OTS Measurement Updates for COVID19 Unlock times
Madison OOH extends its OTS Measurement Updates for COVID19 Unlock times
The extension of Traffic Count Tool utilizes the Google mobility reports. ...
ad-tech13 Jul 2020, 15:07
SMBs can now learn tips to grow their business further from Google’s edutainment series on Doordarshan
SMBs can now learn tips to grow their business further from Google’s edutainment series on Doordarshan
Google also plans to invest ₹75,000 to enable digitalization in India. ...
WHAT'S HAPPENING
ad-agencies11 Jul 2020, 10:00

Here’s an app that can help children turn into storytellers
Here’s an app that can help children turn into storytellers
The million-dollar question that most parents face today is, ‘How do we keep children fruitfully engaged?’ This is more relevant in today’s times when parents ...
brands10 Jul 2020, 19:15

Chumbak has changed its logo and we miss its earlier style and colour
Chumbak has changed its logo and we miss its earlier style and colour
Chumbak changes its brand identity. Its new logo is designed to work effortlessly across the brand’s digital and physical channels. Chumbak, a design-led lifes...
brands10 Jul 2020, 16:52

Parle is the most chosen brand in India: Report
Parle is the most chosen brand in India: Report
Dabur, Vim, Sunfeast, Brooke Bond & Patanjali join the Billion CRP club this year. COVID- 19 does not upset the top brands’ growth Only 6 global brands among t...
ad-agencies10 Jul 2020, 14:39

Kinetic Worldwide launches IOM, an OOH planning tool to help minimise spillover
Kinetic Worldwide launches IOM, an OOH planning tool to help minimise spillover
Kinetic India has launched India On the Move. This new tool will help drive sharper audience targeting, thus minimizing spillover.GroupM’s Kinetic Worldwide, t...
ad-agencies10 Jul 2020, 12:00

The new age of retail
The new age of retail
Mandeep Singh, CEO & MD, CPM India writes how Coronavirus, albiet devastating in many ways, also brought with it the much-needed push for digital transformatio...
ad-tech10 Jul 2020, 10:00

Confident of crossing 100M downloads soon, we plan to launch internationally in coming months: Mayank Bhangadia, Roposo
Confident of crossing 100M downloads soon, we plan to launch internationally in coming months: Mayank Bhangadia, Roposo
The recent ban on TikTok has given Indian short video platforms a huge boost. Roposo, currently at 75 million downloads, expects to touch 100 million in the ne...
media9 Jul 2020, 18:53

Unlocking 2.0: Cab aggregators, shopping apps and travel planners see early signs of revival
Unlocking 2.0: Cab aggregators, shopping apps and travel planners see early signs of revival
BARC and Nielsen’s report indicates that consumers are now ready to step out of their houses and the country is slowly getting up on its feet. While consumers ...
advertising9 Jul 2020, 17:52

TikTok music money, an influencer council, and how much YouTubers with 1 million subscribers earn
TikTok music money, an influencer council, and how much YouTubers with 1 million subscribers earn
Hi, and welcome back to Influencer Dashboard. This is Amanda Perelli and I'll be briefing you on what's new in the influencer and creator economy. TikTok has b...
ad-agencies9 Jul 2020, 16:09

IAA & GALA launch Global Privacy Laws Handbook
IAA & GALA launch Global Privacy Laws Handbook
The two-volume Privacy Law: A Global Legal Perspective on Data Protection Relating to Advertising & Marketing is the first-ever guide to how privacy laws affec...
media9 Jul 2020, 16:08

Indian Fantasy Sports contributes Rs 750 crore in FY20: Report
Indian Fantasy Sports contributes Rs 750 crore in FY20: Report
Online Fantasy Sports (OFS) operators’ gross revenues stood at INR 2400+ crore in FY20 as compared to INR 920+ crore in FY19, an increase of 3X over a period o...
brands9 Jul 2020, 10:00

How Duroflex managed to expand its retail presence during the lockdown when the brandverse shied away from it
How Duroflex managed to expand its retail presence during the lockdown when the brandverse shied away from it
In our latest series, we talk to brands about how they have been marketing during these adverse times, the things they have learnt and how they are preparing f...
brands9 Jul 2020, 10:00

How to monetize on your brand communications during and after the pandemic?
How to monetize on your brand communications during and after the pandemic?
Shruti Kaushik, A LinkedIn branding expert, Featured Blockchain, Crypto, Artificial Intelligence and Data Science writer, highlights how getting the messaging ...
brands8 Jul 2020, 16:49

Shaadi.com launches website that can help users host Sangeet, Mehendi Part and Wedding Rituals online
Shaadi.com launches website that can help users host Sangeet, Mehendi Part and Wedding Rituals online
Shaadi.com launches a new website WeddingsFromHome to help its users plan virtual weddings. It lists all types of vendors right from Pandits/ Priests to DJ’s a...
brands8 Jul 2020, 10:35

Gaana creates a space on its platform for User Generated Content called ‘HotShots’
Gaana creates a space on its platform for User Generated Content called ‘HotShots’
Gaana joins the #MakeInTrend. Launches HotShots - a platform that allows Indian content enthusiasts to create & share short viral videos and stories. Short vid...
media8 Jul 2020, 10:00

We are trending well above the median time spent by video viewers in India amongst all apps: Issac John, Discovery
We are trending well above the median time spent by video viewers in India amongst all apps: Issac John, Discovery
Its been over three months since Discovery Plus launched in India. We speak to Issac John, Business Head- Digital (South Asia), Discovery who talks to us about...
brands8 Jul 2020, 10:00

A 3-way narrative needed to combat COVID
A 3-way narrative needed to combat COVID
Kamlesh Sharma, Chief Communication Officer at Hindustan Coca-Cola Beverages and Prathap Suthan, Founder and Chief Creative Officer, Bang in The Middle write w...
advertising8 Jul 2020, 02:54

Direct-to-consumer companies are sticking with Facebook
Direct-to-consumer companies are sticking with Facebook
Hello! Welcome to the Advertising & Media Insider newsletter, your weekly industry news roundup. I'm Lucia Moses, deputy editor. You can always sign up for thi...
advertising8 Jul 2020, 01:03

TheSkimm, Bustle Digital Group, and Maven are among the media companies that were approved for federal PPP loans
TheSkimm, Bustle Digital Group, and Maven are among the media companies that were approved for federal PPP loans
Digital startups TheSkimm, Bustle Digital Group, and Maven are among the media companies that were approved for Paycheck Protection Program loans from the Smal...
media7 Jul 2020, 14:16

Hand Sanitizer brands boosted their ad volume on TV by 105% during the lockdown: TAM
Hand Sanitizer brands boosted their ad volume on TV by 105% during the lockdown: TAM
During the lockdown period, 6 hours of advertising for Hand Sanitizer brands was recorded on Radio. There were no ads from this category on radio before the lo...
ad-agencies7 Jul 2020, 12:00

Ajay Gahlaut moves on from Publicis Worldwide; Vikash and Basabjit made Joint NCDs
Ajay Gahlaut moves on from Publicis Worldwide; Vikash and Basabjit made Joint NCDs
Publicis Worldwide India's CCO and MD, Ajay Gahlaut resigns. The agency promotes Vikash Chemjong and Basabjit ‘Tito’ Mazumdar to the role of Joint National Cre...
media7 Jul 2020, 11:00

There’s an urgent need to evangelise Radio and the role it can play in the revival of the economy: Abraham Thomas, BIG FM
There’s an urgent need to evangelise Radio and the role it can play in the revival of the economy: Abraham Thomas, BIG FM
Radio, like many other sectors was impacted adversely after the lockdown when ad spends plummeted. However, a lot of players have been experimenting a lot to m...
brands7 Jul 2020, 10:00

90% of Tanishq stores are now open: Ranjani Krishnaswamy, Titan Company
90% of Tanishq stores are now open: Ranjani Krishnaswamy, Titan Company
In our latest series, we talk to brands about how they have been marketing during these adverse times, the things they have learnt and how they are preparing f...
media6 Jul 2020, 19:53

The‌ ‌Dos‌ ‌and‌ ‌Don’ts‌ ‌of‌ ‌marketing‌ ‌during‌ ‌a‌ pandemic‌
The‌ ‌Dos‌ ‌and‌ ‌Don’ts‌ ‌of‌ ‌marketing‌ ‌during‌ ‌a‌ pandemic‌
The COVID-19 pandemic and lockdown has brought about a sea change in how the world functions. It is also changing the way people consume. New rules of survivin...
media6 Jul 2020, 16:17

Edible oil brands continued advertising in print and radio while others shied away during the lockdown; Ad Volumes per publication in Print increased by 93%: TAM
Edible oil brands continued advertising in print and radio while others shied away during the lockdown; Ad Volumes per publication in Print increased by 93%: TAM
While other brands have tightened their purse strings for advertising in newspapers, essential brands such as Kaleesuwari Refinery, Shree Hari Industries, Gemi...
ad-agencies6 Jul 2020, 10:00

The story behind Geometry Encompass’ anthem ‘We Got This’ with Ankur Tewari and Clinton Cerejo
The story behind Geometry Encompass’ anthem ‘We Got This’ with Ankur Tewari and Clinton Cerejo
The anthem works as a clarion call in the face of current challenges, signifying that no challenge seems big enough when we are united. We get behind-the-scene...
ad-tech6 Jul 2020, 10:00

Can Instagram Reels be a new home for TikTokers?
Can Instagram Reels be a new home for TikTokers?
Facebook shut down its TikTok-clone Lasso worldwide to be able to concentrate on its alternative ‘Instagram Reels.’ We speak to digital experts to find out if ...
brands6 Jul 2020, 10:00

Work from home has led to an increase in sales of our home appliance range: Vijay Babu, LG Electronics India
Work from home has led to an increase in sales of our home appliance range: Vijay Babu, LG Electronics India
In our latest series, we talk to brands about how they have been marketing during these adverse times, the things they have learnt and how they are preparing f...
ad-agencies11 Jul 2020, 10:00

Here’s an app that can help children turn into storytellers
Here’s an app that can help children turn into storytellers
The million-dollar question that most parents face today is, ‘How do we keep children fruitfully engaged?’ This is more relevant in today’s times when parents have to don many hats and juggle many re...
ad-agencies10 Jul 2020, 14:39

Kinetic Worldwide launches IOM, an OOH planning tool to help minimise spillover
Kinetic Worldwide launches IOM, an OOH planning tool to help minimise spillover
Kinetic India has launched India On the Move. This new tool will help drive sharper audience targeting, thus minimizing spillover.GroupM’s Kinetic Worldwide, today announced the launch of India On Th...
media9 Jul 2020, 18:53

Unlocking 2.0: Cab aggregators, shopping apps and travel planners see early signs of revival
Unlocking 2.0: Cab aggregators, shopping apps and travel planners see early signs of revival
BARC and Nielsen’s report indicates that consumers are now ready to step out of their houses and the country is slowly getting up on its feet. While consumers are still wary about ordering food, they...
media9 Jul 2020, 16:08

Indian Fantasy Sports contributes Rs 750 crore in FY20: Report
Indian Fantasy Sports contributes Rs 750 crore in FY20: Report
Online Fantasy Sports (OFS) operators’ gross revenues stood at INR 2400+ crore in FY20 as compared to INR 920+ crore in FY19, an increase of 3X over a period of 12 months OFS operators contributed ta...
brands8 Jul 2020, 16:49

Shaadi.com launches website that can help users host Sangeet, Mehendi Part and Wedding Rituals online
Shaadi.com launches website that can help users host Sangeet, Mehendi Part and Wedding Rituals online
Shaadi.com launches a new website WeddingsFromHome to help its users plan virtual weddings. It lists all types of vendors right from Pandits/ Priests to DJ’s and Choreographers who are equipped to co...
brands8 Jul 2020, 10:00

A 3-way narrative needed to combat COVID
A 3-way narrative needed to combat COVID
Kamlesh Sharma, Chief Communication Officer at Hindustan Coca-Cola Beverages and Prathap Suthan, Founder and Chief Creative Officer, Bang in The Middle write why we need to arm people with relevant i...
media7 Jul 2020, 14:16

Hand Sanitizer brands boosted their ad volume on TV by 105% during the lockdown: TAM
Hand Sanitizer brands boosted their ad volume on TV by 105% during the lockdown: TAM
During the lockdown period, 6 hours of advertising for Hand Sanitizer brands was recorded on Radio. There were no ads from this category on radio before the lockdown. Advertising on Digital medium wi...
brands7 Jul 2020, 10:00

90% of Tanishq stores are now open: Ranjani Krishnaswamy, Titan Company
90% of Tanishq stores are now open: Ranjani Krishnaswamy, Titan Company
In our latest series, we talk to brands about how they have been marketing during these adverse times, the things they have learnt and how they are preparing for the somewhat uncertain future. Ranjan...
ad-agencies6 Jul 2020, 10:00

The story behind Geometry Encompass’ anthem ‘We Got This’ with Ankur Tewari and Clinton Cerejo
The story behind Geometry Encompass’ anthem ‘We Got This’ with Ankur Tewari and Clinton Cerejo
The anthem works as a clarion call in the face of current challenges, signifying that no challenge seems big enough when we are united. We get behind-the-scenes of the song to understand how it was a...
brands10 Jul 2020, 19:15

Chumbak has changed its logo and we miss its earlier style and colour
Chumbak has changed its logo and we miss its earlier style and colour
Chumbak changes its brand identity. Its new logo is designed to work effortlessly across the brand’s digital and physical channels. Chumbak, a design-led lifestyle brand, unveiled its new logo today. Here is what the new logo looks like: A...
brands10 Jul 2020, 16:52

Parle is the most chosen brand in India: Report
Parle is the most chosen brand in India: Report
Dabur, Vim, Sunfeast, Brooke Bond & Patanjali join the Billion CRP club this year. COVID- 19 does not upset the top brands’ growth Only 6 global brands among the top 25 brands in India.Worldpanel Division of Kantar, released its report, Brand Footprint 2020. The rep...
ad-agencies10 Jul 2020, 12:00

The new age of retail
The new age of retail
Mandeep Singh, CEO & MD, CPM India writes how Coronavirus, albiet devastating in many ways, also brought with it the much-needed push for digital transformation. He further highlights how predictive shopping became a reality where we knew exactly what the consumer w...
ad-tech10 Jul 2020, 10:00

Confident of crossing 100M downloads soon, we plan to launch internationally in coming months: Mayank Bhangadia, Roposo
Confident of crossing 100M downloads soon, we plan to launch internationally in coming months: Mayank Bhangadia, Roposo
The recent ban on TikTok has given Indian short video platforms a huge boost. Roposo, currently at 75 million downloads, expects to touch 100 million in the next few days, and is setting a plan to enter international markets soon, Mayank B...
advertising9 Jul 2020, 17:52

TikTok music money, an influencer council, and how much YouTubers with 1 million subscribers earn
TikTok music money, an influencer council, and how much YouTubers with 1 million subscribers earn
Hi, and welcome back to Influencer Dashboard. This is Amanda Perelli and I'll be briefing you on what's new in the influencer and creator economy. TikTok has become a major force in the music industry and influencers are getting paid thous...
ad-agencies9 Jul 2020, 16:09

IAA & GALA launch Global Privacy Laws Handbook
IAA & GALA launch Global Privacy Laws Handbook
The two-volume Privacy Law: A Global Legal Perspective on Data Protection Relating to Advertising & Marketing is the first-ever guide to how privacy laws affect marketing and advertising around the world. The guide also provides detailed information about how to com...
brands9 Jul 2020, 10:00

How Duroflex managed to expand its retail presence during the lockdown when the brandverse shied away from it
How Duroflex managed to expand its retail presence during the lockdown when the brandverse shied away from it
In our latest series, we talk to brands about how they have been marketing during these adverse times, the things they have learnt and how they are preparing for the somewhat uncertain future. Mathew Chandy, Managing Director, Duroflex and...
brands9 Jul 2020, 10:00

How to monetize on your brand communications during and after the pandemic?
How to monetize on your brand communications during and after the pandemic?
Shruti Kaushik, A LinkedIn branding expert, Featured Blockchain, Crypto, Artificial Intelligence and Data Science writer, highlights how getting the messaging right to the target audience is the main objective to pursue for companies at pr...
brands8 Jul 2020, 10:35

Gaana creates a space on its platform for User Generated Content called ‘HotShots’
Gaana creates a space on its platform for User Generated Content called ‘HotShots’
Gaana joins the #MakeInTrend. Launches HotShots - a platform that allows Indian content enthusiasts to create & share short viral videos and stories. Short videos are the new buzzword on social media, with both content creators and consump...
media8 Jul 2020, 10:00

We are trending well above the median time spent by video viewers in India amongst all apps: Issac John, Discovery
We are trending well above the median time spent by video viewers in India amongst all apps: Issac John, Discovery
Its been over three months since Discovery Plus launched in India. We speak to Issac John, Business Head- Digital (South Asia), Discovery who talks to us about how things have been since the launch of the platform, and what lies in store.T...
advertising8 Jul 2020, 02:54

Direct-to-consumer companies are sticking with Facebook
Direct-to-consumer companies are sticking with Facebook
Hello! Welcome to the Advertising & Media Insider newsletter, your weekly industry news roundup. I'm Lucia Moses, deputy editor. You can always sign up for this newsletter here. Still Facebook friends Well, while big-name brands like Coke and Patagonia are jumping o...
advertising8 Jul 2020, 01:03

TheSkimm, Bustle Digital Group, and Maven are among the media companies that were approved for federal PPP loans
TheSkimm, Bustle Digital Group, and Maven are among the media companies that were approved for federal PPP loans
Digital startups TheSkimm, Bustle Digital Group, and Maven are among the media companies that were approved for Paycheck Protection Program loans from the Small Business Administration, according to the SBA. The bailouts are meant to help ...
ad-agencies7 Jul 2020, 12:00

Ajay Gahlaut moves on from Publicis Worldwide; Vikash and Basabjit made Joint NCDs
Ajay Gahlaut moves on from Publicis Worldwide; Vikash and Basabjit made Joint NCDs
Publicis Worldwide India's CCO and MD, Ajay Gahlaut resigns. The agency promotes Vikash Chemjong and Basabjit ‘Tito’ Mazumdar to the role of Joint National Creative Directors. Ajay Gahlaut, CCO and MD of Publicis Worldwide, India (PWW) has...
media7 Jul 2020, 11:00

There’s an urgent need to evangelise Radio and the role it can play in the revival of the economy: Abraham Thomas, BIG FM
There’s an urgent need to evangelise Radio and the role it can play in the revival of the economy: Abraham Thomas, BIG FM
Radio, like many other sectors was impacted adversely after the lockdown when ad spends plummeted. However, a lot of players have been experimenting a lot to make sure they stay relevant for all their stakeholders. BIG FM recently launched...
media6 Jul 2020, 19:53

The‌ ‌Dos‌ ‌and‌ ‌Don’ts‌ ‌of‌ ‌marketing‌ ‌during‌ ‌a‌ pandemic‌
The‌ ‌Dos‌ ‌and‌ ‌Don’ts‌ ‌of‌ ‌marketing‌ ‌during‌ ‌a‌ pandemic‌
The COVID-19 pandemic and lockdown has brought about a sea change in how the world functions. It is also changing the way people consume. New rules of surviving and thriving in these uncertain times are being written everyday‌. Vivek Pandey, VP - Revenue Strategy & ...
media6 Jul 2020, 16:17

Edible oil brands continued advertising in print and radio while others shied away during the lockdown; Ad Volumes per publication in Print increased by 93%: TAM
Edible oil brands continued advertising in print and radio while others shied away during the lockdown; Ad Volumes per publication in Print increased by 93%: TAM
While other brands have tightened their purse strings for advertising in newspapers, essential brands such as Kaleesuwari Refinery, Shree Hari Industries, Gemini Edibles & Fats India continue to bet their money on print. The ad volume for ...
ad-tech6 Jul 2020, 10:00

Can Instagram Reels be a new home for TikTokers?
Can Instagram Reels be a new home for TikTokers?
Facebook shut down its TikTok-clone Lasso worldwide to be able to concentrate on its alternative ‘Instagram Reels.’ We speak to digital experts to find out if Facebook’s Instagram Reels has what it takes to fill up the void and crop up as a perfect alternative for t...
brands6 Jul 2020, 10:00

Work from home has led to an increase in sales of our home appliance range: Vijay Babu, LG Electronics India
Work from home has led to an increase in sales of our home appliance range: Vijay Babu, LG Electronics India
In our latest series, we talk to brands about how they have been marketing during these adverse times, the things they have learnt and how they are preparing for the somewhat uncertain future. Vijay Babu, VP - Home Appliances, LG Electroni...