TOP STORY
I am confident we will get to 100 million users by the end of this year: Mayank Bidawatka, Koo
brands26 Feb 2021, 14:02
Levi’s ad with global ambassador Deepika Padukone aims at inspiring a culture of sisterhood and celebrate individuality
Levi’s ad with global ambassador Deepika Padukone aims at inspiring a culture of sisterhood and celebrate individuality
'When you celebrate yourself, you celebrate us all', says Levi's in latest ad with Deepika Padukone...
brands26 Feb 2021, 15:07
HUL aims to achieve 100% plastic waste collection this year
HUL aims to achieve 100% plastic waste collection this year
Entails safe recovery and recycling of over 1 lakh tons of plastic through an EPR programme covering more than 100 towns across India...
health25 Feb 2021, 21:15
The first advert to show new moms' lactating breasts is set to air during the Golden Globes
The first advert to show new moms' lactating breasts is set to air during the Golden Globes
The commercial will be broadcast a year after a previous Frida ad showing a new mom going to the bathroom was banned from the Oscars....
brands26 Feb 2021, 12:39
Meesho's latest ad encourages women entrepreneurs to explore social commerce
Meesho's latest ad encourages women entrepreneurs to explore social commerce
Meesho celebrates the indomitable spirit of our women entrepreneurs and encourage more women to start their businesses online...
apps26 Feb 2021, 09:28
Whatsapp, Signal and Telegram face a catch-22 situation as India’s new social media rules threaten encryption
Whatsapp, Signal and Telegram face a catch-22 situation as India’s new social media rules threaten encryption
The catch-22 here is, “Who came first, the chicken or the egg?” ...
brands25 Feb 2021, 13:04
Top 15 strongest global brands: Brand Finance Report
Top 15 strongest global brands: Brand Finance Report
Here are the top 15 strongest brands from across the world, as per Brand Finance Report...
brands26 Feb 2021, 14:02
Levi’s ad with global ambassador Deepika Padukone aims at inspiring a culture of sisterhood and celebrate individuality
Levi’s ad with global ambassador Deepika Padukone aims at inspiring a culture of sisterhood and celebrate individuality
'When you celebrate yourself, you celebrate us all', says Levi's in latest ad with Deepika Padukone...
brands26 Feb 2021, 15:07
HUL aims to achieve 100% plastic waste collection this year
HUL aims to achieve 100% plastic waste collection this year
Entails safe recovery and recycling of over 1 lakh tons of plastic through an EPR programme covering more than 100 towns across India...
health25 Feb 2021, 21:15
The first advert to show new moms' lactating breasts is set to air during the Golden Globes
The first advert to show new moms' lactating breasts is set to air during the Golden Globes
The commercial will be broadcast a year after a previous Frida ad showing a new mom going to the bathroom was banned from the Oscars....
brands26 Feb 2021, 12:39
Meesho's latest ad encourages women entrepreneurs to explore social commerce
Meesho's latest ad encourages women entrepreneurs to explore social commerce
Meesho celebrates the indomitable spirit of our women entrepreneurs and encourage more women to start their businesses online...
apps26 Feb 2021, 09:28
Whatsapp, Signal and Telegram face a catch-22 situation as India’s new social media rules threaten encryption
Whatsapp, Signal and Telegram face a catch-22 situation as India’s new social media rules threaten encryption
The catch-22 here is, “Who came first, the chicken or the egg?” ...
brands25 Feb 2021, 13:04
Top 15 strongest global brands: Brand Finance Report
Top 15 strongest global brands: Brand Finance Report
Here are the top 15 strongest brands from across the world, as per Brand Finance Report...
WHAT'S HAPPENING
advertising28 Feb 2021, 20:58

TikTok is being tapped by brands like Grammarly, which have found success through viral trends and free advertising on the app
TikTok is being tapped by brands like Grammarly, which have found success through viral trends and free advertising on the app
TikTok ads cost up to $120,000, but brands can advertise on TikTok for free through viral memes. Companies like Grammarly, Pair Eyewear, and Spotify have found...
advertising26 Feb 2021, 04:46

Waze veers off course for advertisers
Waze veers off course for advertisers
Good morning and welcome to Insider Advertising for February 26. I'm deputy editor Lucia Moses, filling in for Lauren Johnson, and here's what's going on: Whit...
advertising25 Feb 2021, 19:17

Snapchat doesn't allow sponsored content on its TikTok rival, Spotlight
Snapchat doesn't allow sponsored content on its TikTok rival, Spotlight
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Si...
brands25 Feb 2021, 15:48

Dove's latest ad talks about India's flawed matchmaking process and the impact it has on women's self-esteem and body confidence
Dove's latest ad talks about India's flawed matchmaking process and the impact it has on women's self-esteem and body confidence
To those who put women through this beauty test during the matchmaking process, Dove asks how much beauty is enough. Conceptualised by Ogilvy India, the ad urg...
brands25 Feb 2021, 15:12

99acres.com's hilarious new campaign focuses on the accuracy of the listings available on its portal
99acres.com's hilarious new campaign focuses on the accuracy of the listings available on its portal
99acres.com has rolled out a new TVC, #NoTwistOn99acres. The ad has been conceptualized by Wunderman Thomson and is targeted at buyers and tenants with a messa...
brands25 Feb 2021, 14:27

KFC takes a dig at ordinary burgers in its latest ad with Anil Kapoor and Colonel Sanders
KFC takes a dig at ordinary burgers in its latest ad with Anil Kapoor and Colonel Sanders
KFC takes a dig at its competitors Burger King and McDonald's in its latest ad. Conceptualised by Ogilvy, the ad features Anil Kapoor mocking 'bun tikki.'In KF...
ad-tech25 Feb 2021, 10:00

How Airtel’s AdTech platform is planning to deliver on the promise of ‘zero ad frauds’ to its clients
How Airtel’s AdTech platform is planning to deliver on the promise of ‘zero ad frauds’ to its clients
With Google, Apple and Firefox putting an end to third-party cookies, the future of the ad tech industry seems to be cookie-less. At the same time, with digita...
advertising25 Feb 2021, 03:49

How Comcast's investing arm Comcast Ventures unraveled
How Comcast's investing arm Comcast Ventures unraveled
Good morning and welcome to Insider Advertising for February 25. I'm senior advertising reporter Lauren Johnson, and here's what's going on: But first, we're l...
advertising25 Feb 2021, 01:47

Seeking nominations for the top public relations pros that help companies go public
Seeking nominations for the top public relations pros that help companies go public
Insider is looking for the top PR pros that work on taking companies public. SPACs and IPOs are becoming an increasingly bigger part of revenue for PR agencies...
brands24 Feb 2021, 14:05

Exclusive: Jaskaran Singh Kapany, Vice President - Marketing at Paytm moves on
Exclusive: Jaskaran Singh Kapany, Vice President - Marketing at Paytm moves on
Jaskaran Singh Kapany, Vice-President Marketing, Paytm will be moving on after being a part of the organization for 6 years. Abhinav Kumar, Vice President, Pro...
brands24 Feb 2021, 13:29

Levi’s brings Deepika Padukone on board as its new global brand ambassador
Levi’s brings Deepika Padukone on board as its new global brand ambassador
Deepika Padukone has joined Levi's as its new global brand ambassador. Padukone will be seen spearheading the new campaign focused on an all new range of fashi...
brands24 Feb 2021, 13:02

Optimizing customer experiences to build loyalty in a contactless retail world
Optimizing customer experiences to build loyalty in a contactless retail world
The pandemic and lockdown has led to an overhaul of the overall brick and mortar experience and retailers have had to rethink the whole retail experience. Sara...
advertising24 Feb 2021, 05:51

Agencies scramble for billions in ad dollars
Agencies scramble for billions in ad dollars
Hi and welcome to this weekly edition of Insider Advertising, where we track the big stories in media and advertising. Remember you can sign up to get this new...
brands23 Feb 2021, 16:11

IKEA India's latest ad encourages people to share responsibilities for growing together as a family
IKEA India's latest ad encourages people to share responsibilities for growing together as a family
IKEA's latest talks about sharing responsibilities. It highlights that being a family is not just about having a meal together or other fun times, it’s also ab...
media23 Feb 2021, 14:20

Media and entertainment revenue to rebound 27% next fiscal: Report
Media and entertainment revenue to rebound 27% next fiscal: Report
As per CRISIL Ratings' latest report, the TV segment – contributing around half of the sector’s topline – has recovered fully and will report healthy growth ne...
ad-agencies23 Feb 2021, 13:14

The creative and ideation block: 5 simple ways to wiggle right out
The creative and ideation block: 5 simple ways to wiggle right out
With uncertainty still looming around, it is often to get caught in the vicious cycle of self-doubt. Ankita Kulkarni, Head of Account Planning, SoCheers shares...
brands23 Feb 2021, 12:24

Top 10 most talked about ads in Super Bowl 2021: Entropik Tech Report
Top 10 most talked about ads in Super Bowl 2021: Entropik Tech Report
In an exclusive report, Entropik Tech lists down top 10 most talked-about ads in Super Bowl 2021. According to Affect Lab, Entropik Tech’s AI platform, Amazon ...
media23 Feb 2021, 10:00

A lot more categories are now willing to advertise on FTA channels to reach out to rural India: Hiren Gada, Shemaroo
A lot more categories are now willing to advertise on FTA channels to reach out to rural India: Hiren Gada, Shemaroo
Shemaroo TV, the flagship Hindi GEC from the house of Shemaroo Entertainment, is launching an original TV show titled ‘Jurm aur Jazbaat.’ We caught up with Hir...
advertising23 Feb 2021, 05:17

Why Microsoft is bullish on Australia's clamp down on media
Why Microsoft is bullish on Australia's clamp down on media
Hello and welcome to Insider Advertising for February 23. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Microsoft sides with publ...
ad-agencies22 Feb 2021, 18:19

Here's what experts think about ASCI’s new draft guidelines for influencer advertising
Here's what experts think about ASCI’s new draft guidelines for influencer advertising
ASCI released new draft guidelines to help consumers identify promotional content from user-generated content. We reached out to brand experts and influencer m...
ad-tech22 Feb 2021, 12:53

Influencers will have to label their ads so that an average consumer can distinguish them from editorial and independent user-generated content: ASCI
Influencers will have to label their ads so that an average consumer can distinguish them from editorial and independent user-generated content: ASCI
ASCI announces new guidelines for influencer advertising on digital media. As per the guidelines, the influencers will be required to add a disclosure label fr...
brands22 Feb 2021, 10:00

What does Vivo coming back as IPL's title sponsor mean for BCCI and the brand?
What does Vivo coming back as IPL's title sponsor mean for BCCI and the brand?
Following a public outcry over IPL’s association with Vivo India, the Chinese smartphone and technology brand, was suspended from the title last year. Now that...
advertising22 Feb 2021, 04:14

Prudential looks for a new ad agency
Prudential looks for a new ad agency
Hi and welcome to Insider Advertising for February 22. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Prudential looks for a new a...
media19 Feb 2021, 14:23

Star Sports Network witnesses 3.8 million average minute audience for the first Test of India-England series
Star Sports Network witnesses 3.8 million average minute audience for the first Test of India-England series
First Test delivers the highest opening reach since 2019. Fans celebrated the return of cricket to home soil after 330 days.The first Test of the India-England...
ad-tech19 Feb 2021, 13:34

How automation is revolutionizing the digital marketing sector
How automation is revolutionizing the digital marketing sector
Digital marketing is popularly becoming an important contributor in reaching out to potential customers, no matter where the business is located. To hone their...
media19 Feb 2021, 11:35

Here’s how FLYX, a content-discovery platform, is trying to bridge the gap between content producers and consumers
Here’s how FLYX, a content-discovery platform, is trying to bridge the gap between content producers and consumers
OTT has helped bring an ocean of content to our fingertips. However, it has also made it difficult to sift through the vast amount of content and select one ac...
advertising28 Feb 2021, 20:58

TikTok is being tapped by brands like Grammarly, which have found success through viral trends and free advertising on the app
TikTok is being tapped by brands like Grammarly, which have found success through viral trends and free advertising on the app
TikTok ads cost up to $120,000, but brands can advertise on TikTok for free through viral memes. Companies like Grammarly, Pair Eyewear, and Spotify have found success through hopping on TikTok trend...
advertising25 Feb 2021, 19:17

Snapchat doesn't allow sponsored content on its TikTok rival, Spotlight
Snapchat doesn't allow sponsored content on its TikTok rival, Spotlight
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here. In this w...
brands25 Feb 2021, 14:27

KFC takes a dig at ordinary burgers in its latest ad with Anil Kapoor and Colonel Sanders
KFC takes a dig at ordinary burgers in its latest ad with Anil Kapoor and Colonel Sanders
KFC takes a dig at its competitors Burger King and McDonald's in its latest ad. Conceptualised by Ogilvy, the ad features Anil Kapoor mocking 'bun tikki.'In KFC India’s latest campaign for their new ...
advertising25 Feb 2021, 01:47

Seeking nominations for the top public relations pros that help companies go public
Seeking nominations for the top public relations pros that help companies go public
Insider is looking for the top PR pros that work on taking companies public. SPACs and IPOs are becoming an increasingly bigger part of revenue for PR agencies. The deadline for nominations is March ...
brands24 Feb 2021, 13:02

Optimizing customer experiences to build loyalty in a contactless retail world
Optimizing customer experiences to build loyalty in a contactless retail world
The pandemic and lockdown has led to an overhaul of the overall brick and mortar experience and retailers have had to rethink the whole retail experience. Sarah LaCourse, Senior Director for Strategi...
media23 Feb 2021, 14:20

Media and entertainment revenue to rebound 27% next fiscal: Report
Media and entertainment revenue to rebound 27% next fiscal: Report
As per CRISIL Ratings' latest report, the TV segment – contributing around half of the sector’s topline – has recovered fully and will report healthy growth next fiscal. The print segment – contribut...
media23 Feb 2021, 10:00

A lot more categories are now willing to advertise on FTA channels to reach out to rural India: Hiren Gada, Shemaroo
A lot more categories are now willing to advertise on FTA channels to reach out to rural India: Hiren Gada, Shemaroo
Shemaroo TV, the flagship Hindi GEC from the house of Shemaroo Entertainment, is launching an original TV show titled ‘Jurm aur Jazbaat.’ We caught up with Hiren Gada, CEO, Shemaroo Entertainment to ...
ad-tech22 Feb 2021, 12:53

Influencers will have to label their ads so that an average consumer can distinguish them from editorial and independent user-generated content: ASCI
Influencers will have to label their ads so that an average consumer can distinguish them from editorial and independent user-generated content: ASCI
ASCI announces new guidelines for influencer advertising on digital media. As per the guidelines, the influencers will be required to add a disclosure label from the list of approved labels. To enabl...
media19 Feb 2021, 14:23

Star Sports Network witnesses 3.8 million average minute audience for the first Test of India-England series
Star Sports Network witnesses 3.8 million average minute audience for the first Test of India-England series
First Test delivers the highest opening reach since 2019. Fans celebrated the return of cricket to home soil after 330 days.The first Test of the India-England series witnessed a viewership with 3.8 ...
advertising26 Feb 2021, 04:46

Waze veers off course for advertisers
Waze veers off course for advertisers
Good morning and welcome to Insider Advertising for February 26. I'm deputy editor Lucia Moses, filling in for Lauren Johnson, and here's what's going on: Whither Waze? Podcast payments Top tech journalists If this email was forwarded to you, sign up here for your d...
brands25 Feb 2021, 15:48

Dove's latest ad talks about India's flawed matchmaking process and the impact it has on women's self-esteem and body confidence
Dove's latest ad talks about India's flawed matchmaking process and the impact it has on women's self-esteem and body confidence
To those who put women through this beauty test during the matchmaking process, Dove asks how much beauty is enough. Conceptualised by Ogilvy India, the ad urges you to look for the beauty, not the flaws!Dove’s latest film walks us through...
brands25 Feb 2021, 15:12

99acres.com's hilarious new campaign focuses on the accuracy of the listings available on its portal
99acres.com's hilarious new campaign focuses on the accuracy of the listings available on its portal
99acres.com has rolled out a new TVC, #NoTwistOn99acres. The ad has been conceptualized by Wunderman Thomson and is targeted at buyers and tenants with a message, that you get what you see on 99acres.Property site 99acres.com has rolled ou...
ad-tech25 Feb 2021, 10:00

How Airtel’s AdTech platform is planning to deliver on the promise of ‘zero ad frauds’ to its clients
How Airtel’s AdTech platform is planning to deliver on the promise of ‘zero ad frauds’ to its clients
With Google, Apple and Firefox putting an end to third-party cookies, the future of the ad tech industry seems to be cookie-less. At the same time, with digital advertising seeing an astronomical demand after COVID, ad frauds in our countr...
advertising25 Feb 2021, 03:49

How Comcast's investing arm Comcast Ventures unraveled
How Comcast's investing arm Comcast Ventures unraveled
Good morning and welcome to Insider Advertising for February 25. I'm senior advertising reporter Lauren Johnson, and here's what's going on: But first, we're looking to highlight the top PR pros helping companies go public. Submit nominations here by March 5. Comcas...
brands24 Feb 2021, 14:05

Exclusive: Jaskaran Singh Kapany, Vice President - Marketing at Paytm moves on
Exclusive: Jaskaran Singh Kapany, Vice President - Marketing at Paytm moves on
Jaskaran Singh Kapany, Vice-President Marketing, Paytm will be moving on after being a part of the organization for 6 years. Abhinav Kumar, Vice President, Product Marketing at Paytm has been given the additional responsibility for now. Ja...
brands24 Feb 2021, 13:29

Levi’s brings Deepika Padukone on board as its new global brand ambassador
Levi’s brings Deepika Padukone on board as its new global brand ambassador
Deepika Padukone has joined Levi's as its new global brand ambassador. Padukone will be seen spearheading the new campaign focused on an all new range of fashion fits from Levi’s.Levi’s has announced actor and global fashion and youth icon...
advertising24 Feb 2021, 05:51

Agencies scramble for billions in ad dollars
Agencies scramble for billions in ad dollars
Hi and welcome to this weekly edition of Insider Advertising, where we track the big stories in media and advertising. Remember you can sign up to get this newsletter daily here. This week: Ad billions in play Microsoft, news savior? Trump's enablers Ad budgets up f...
brands23 Feb 2021, 16:11

IKEA India's latest ad encourages people to share responsibilities for growing together as a family
IKEA India's latest ad encourages people to share responsibilities for growing together as a family
IKEA's latest talks about sharing responsibilities. It highlights that being a family is not just about having a meal together or other fun times, it’s also about partnering with each other to navigate through the changes and the milestone...
ad-agencies23 Feb 2021, 13:14

The creative and ideation block: 5 simple ways to wiggle right out
The creative and ideation block: 5 simple ways to wiggle right out
With uncertainty still looming around, it is often to get caught in the vicious cycle of self-doubt. Ankita Kulkarni, Head of Account Planning, SoCheers shares a few ways in which you can come out of your creative block and stop procrastinating. The supposed new nor...
brands23 Feb 2021, 12:24

Top 10 most talked about ads in Super Bowl 2021: Entropik Tech Report
Top 10 most talked about ads in Super Bowl 2021: Entropik Tech Report
In an exclusive report, Entropik Tech lists down top 10 most talked-about ads in Super Bowl 2021. According to Affect Lab, Entropik Tech’s AI platform, Amazon Alexa and Cheetos saw the greatest buzz across social media platforms. Each year...
advertising23 Feb 2021, 05:17

Why Microsoft is bullish on Australia's clamp down on media
Why Microsoft is bullish on Australia's clamp down on media
Hello and welcome to Insider Advertising for February 23. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Microsoft sides with publishers How Mattel revamped Barbie. Roark Capital's bet on nostalgia. If this email was forwarded to you, si...
ad-agencies22 Feb 2021, 18:19

Here's what experts think about ASCI’s new draft guidelines for influencer advertising
Here's what experts think about ASCI’s new draft guidelines for influencer advertising
ASCI released new draft guidelines to help consumers identify promotional content from user-generated content. We reached out to brand experts and influencer marketing agencies to understand what it would mean for the industry.To help cons...
brands22 Feb 2021, 10:00

What does Vivo coming back as IPL's title sponsor mean for BCCI and the brand?
What does Vivo coming back as IPL's title sponsor mean for BCCI and the brand?
Following a public outcry over IPL’s association with Vivo India, the Chinese smartphone and technology brand, was suspended from the title last year. Now that the brand is back as title sponsor for IPL 2021, we speak to brand experts to f...
advertising22 Feb 2021, 04:14

Prudential looks for a new ad agency
Prudential looks for a new ad agency
Hi and welcome to Insider Advertising for February 22. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Prudential looks for a new ad agency. The Independent eyes acquisitions. Facebook negotiates with Australia. If this email was forwarde...
ad-tech19 Feb 2021, 13:34

How automation is revolutionizing the digital marketing sector
How automation is revolutionizing the digital marketing sector
Digital marketing is popularly becoming an important contributor in reaching out to potential customers, no matter where the business is located. To hone their marketing strategies and increase efficiencies, business owners are increasingly leveraging automation and...
media19 Feb 2021, 11:35

Here’s how FLYX, a content-discovery platform, is trying to bridge the gap between content producers and consumers
Here’s how FLYX, a content-discovery platform, is trying to bridge the gap between content producers and consumers
OTT has helped bring an ocean of content to our fingertips. However, it has also made it difficult to sift through the vast amount of content and select one according to our taste. Content discovery platform FLYX, launched last year, is tr...