TOP STORY
Sony Sports has embarked on a mission to popularize the athletes participating in the Olympic Games Tokyo 2020 and to make them household names: Rajesh Kaul of SPN
brands2 Aug 2021, 12:50
MyGlamm launches its first ever national TVC starring brand ambassador Shraddha Kapoor
MyGlamm launches its first ever national TVC starring brand ambassador Shraddha Kapoor
The campaign is conceptualised by Sideways...
brands2 Aug 2021, 13:03
Radico launches a music video to honour Indian athletes at the Tokyo Olympics
Radico launches a music video to honour Indian athletes at the Tokyo Olympics
Liquor maker recently reported a 35.65% increase in its consolidated net profit at Rs 60.87 crore for the first quarter ended June 2021...
media30 Jul 2021, 10:00
With a $2 million funding from Sachin Tendulkar, Rajan Navani of digital entertainment and tech company JetSynthesys shares the roadmap ahead
With a $2 million funding from Sachin Tendulkar, Rajan Navani of digital entertainment and tech company JetSynthesys shares the roadmap ahead
JetSynthesys will use the funding to strengthen its existing catalogue of products and platforms under its gaming vertical...
brands30 Jul 2021, 16:23
Marico's revenue from operations grew by 31% YoY to ₹2,525 crores in Q1FY22; advertising and sales promotion sees a growth of 27% YoY
Marico's revenue from operations grew by 31% YoY to ₹2,525 crores in Q1FY22; advertising and sales promotion sees a growth of 27% YoY
There has been a 21% constant currency growth in Marico’s International Business...
brands30 Jul 2021, 13:19
Mahindra & Mahindra onboards Ajay Devgn as the brand ambassador of the Supro Profit Truck range of Small Commercial Vehicles
Mahindra & Mahindra onboards Ajay Devgn as the brand ambassador of the Supro Profit Truck range of Small Commercial Vehicles
Ajay Devgn to be the face of the New Mahindra SUPRO Profit Truck Range...
brands2 Aug 2021, 12:50
MyGlamm launches its first ever national TVC starring brand ambassador Shraddha Kapoor
MyGlamm launches its first ever national TVC starring brand ambassador Shraddha Kapoor
The campaign is conceptualised by Sideways...
brands2 Aug 2021, 13:03
Radico launches a music video to honour Indian athletes at the Tokyo Olympics
Radico launches a music video to honour Indian athletes at the Tokyo Olympics
Liquor maker recently reported a 35.65% increase in its consolidated net profit at Rs 60.87 crore for the first quarter ended June 2021...
media30 Jul 2021, 10:00
With a $2 million funding from Sachin Tendulkar, Rajan Navani of digital entertainment and tech company JetSynthesys shares the roadmap ahead
With a $2 million funding from Sachin Tendulkar, Rajan Navani of digital entertainment and tech company JetSynthesys shares the roadmap ahead
JetSynthesys will use the funding to strengthen its existing catalogue of products and platforms under its gaming vertical...
brands30 Jul 2021, 16:23
Marico's revenue from operations grew by 31% YoY to ₹2,525 crores in Q1FY22; advertising and sales promotion sees a growth of 27% YoY
Marico's revenue from operations grew by 31% YoY to ₹2,525 crores in Q1FY22; advertising and sales promotion sees a growth of 27% YoY
There has been a 21% constant currency growth in Marico’s International Business...
brands30 Jul 2021, 13:19
Mahindra & Mahindra onboards Ajay Devgn as the brand ambassador of the Supro Profit Truck range of Small Commercial Vehicles
Mahindra & Mahindra onboards Ajay Devgn as the brand ambassador of the Supro Profit Truck range of Small Commercial Vehicles
Ajay Devgn to be the face of the New Mahindra SUPRO Profit Truck Range...
WHAT'S HAPPENING
advertising30 Jul 2021, 19:23

Companies like TikTok and Home Depot are racing to hire talent to build advertising businesses
Companies like TikTok and Home Depot are racing to hire talent to build advertising businesses
Big companies are on a hiring spree for advertising execs. Retailers and platforms like Instacart, Kroger, and TikTok are building ad businesses of their own. ...
advertising29 Jul 2021, 20:54

How technology is changing advertising
How technology is changing advertising
Technology has upended the advertising business. Changes in ad tracking and evolving consumer habits are ending longstanding ways of ad targeting. Here's a bre...
advertising29 Jul 2021, 18:23

An OnlyFans model is suing 2 agencies that manage social-media accounts for influencers
An OnlyFans model is suing 2 agencies that manage social-media accounts for influencers
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Si...
brands29 Jul 2021, 17:47

Parle, Amul and Britannia were India's top most chosen brands in 2020: Kantar
Parle, Amul and Britannia were India's top most chosen brands in 2020: Kantar
Kantar India released the 9th edition of its annual Brand Footprint report today. The report ranks the Most Chosen FMCG Brands based on Consumer Reach Points (...
advertising29 Jul 2021, 16:38

Why Q3 will be a big test for the digital ad duopoly
Why Q3 will be a big test for the digital ad duopoly
Hello, welcome back to Insider Advertising, your weekly look at the biggest stories and trends affecting Madison Avenue and beyond. I'm Lara O'Reilly, Insider'...
brands29 Jul 2021, 15:14

Majority of parents surveyed have noted their kids making impulsive in-app purchases, reveals OLX study
Majority of parents surveyed have noted their kids making impulsive in-app purchases, reveals OLX study
82% of parents surveyed anticipate that screen time for kids will reduce once the pandemic subsides in 2022. 65% of parents surveyed are conscious of their kid...
brands29 Jul 2021, 11:44

Here’s how brands can avoid making our athletes’ win at Tokyo Olympics all about themselves
Here’s how brands can avoid making our athletes’ win at Tokyo Olympics all about themselves
Brands in India are desperate to associate with budding sports stars and ready to jump onto any opportunity that helps them stay relevant. However, when it com...
ad-tech29 Jul 2021, 11:09

Shortform apps to take over second spot in users time spent after Internet giants like Facebook and Google: RedSeer
Shortform apps to take over second spot in users time spent after Internet giants like Facebook and Google: RedSeer
The digital ad market is expected to grow to ~10x in the next 10 years. India is still at a nascent stage in terms of monetization on shortform apps but is sho...
advertising28 Jul 2021, 20:28

14 pitch decks that startups looking to disrupt media and advertising used to raise millions
14 pitch decks that startups looking to disrupt media and advertising used to raise millions
Investors are pouring money into advertising, media, and marketing startups. They're trying to capitalize on changing consumer habits and marketers' need to en...
brands28 Jul 2021, 15:28

Pizza Hut plans to considerably increase its footprint in India in the next five years with a focus on Tier II & III cities
Pizza Hut plans to considerably increase its footprint in India in the next five years with a focus on Tier II & III cities
Pizza Hut announces its plan to enter several new cities by the end of 2021 to expand its presence in tier-2 and tier-3 cities alongside metros. It also inaugu...
brands28 Jul 2021, 13:21

Skechers’ larger focus for the year will be to work towards our goal of being one of the largest footwear brands in India: Rahul Vira, Skechers South Asia
Skechers’ larger focus for the year will be to work towards our goal of being one of the largest footwear brands in India: Rahul Vira, Skechers South Asia
After a year of restrictions, there is an inherent desire among people to step out of their homes, even if it is for a simple walk in the neighborhood. Consume...
advertising28 Jul 2021, 00:24

How much top advertising agencies pay employees in the US
How much top advertising agencies pay employees in the US
Ad agencies are hiring for thousands of open jobs as the industry recovers from pandemic losses. Insider analyzed public data from 2020 and 2021 to see what to...
advertising27 Jul 2021, 22:53

How much top tech companies pay marketers in the US
How much top tech companies pay marketers in the US
Tech companies like Facebook, Google, Amazon, Uber, and Airbnb have become top destinations for marketers. Insider analyzed public data to get a sense of what ...
advertising27 Jul 2021, 20:31

How much top adtech firms pay employees in the US
How much top adtech firms pay employees in the US
Adtech companies like Roku, The Trade Desk, and Integral Ad Science hire internationally for many roles. Insider analyzed 2019 to 2021 government disclosure da...
advertising27 Jul 2021, 18:29

How much top public relations firms pay employees in the US
How much top public relations firms pay employees in the US
Public relations firms are hiring as the economy rebounds. Insider analyzed public data to get a sense of how much the industry is paying. Salaries can vary wi...
ad-agencies27 Jul 2021, 11:41

AutumnGrey's Sahil Trehan launches Razorlabs, a marketing technology firm
AutumnGrey's Sahil Trehan launches Razorlabs, a marketing technology firm
Sahil Trehan has kicked off his entrepreneurial journey with RazorLabs, a marketing technology company. Based in Delhi, RazorLabs will be focused on marketing ...
brands27 Jul 2021, 10:57

Quick Commerce market, currently led by Dunzo and Swiggy Instamart, is expected to grow 10-15x in 5 years to become $5 billion opportunity by 2025: RedSeer
Quick Commerce market, currently led by Dunzo and Swiggy Instamart, is expected to grow 10-15x in 5 years to become $5 billion opportunity by 2025: RedSeer
Consumables market in India is projected to grow sustainably for the next 5 years at ~6% CAGR to hit USD $~1 Trillion by 2025 from $725 billion in CY20. Quick ...
media27 Jul 2021, 10:00

Here’s how this gaming platform engaging with 40 million users every month has been helping apps and websites increase their engagement levels
Here’s how this gaming platform engaging with 40 million users every month has been helping apps and websites increase their engagement levels
Gamezop is a multigame platform that allows users to play games with a single tap and without installing any apps. Between last year and now, Gamezop has had a...
media26 Jul 2021, 16:36

Sony Pictures Networks India revamps organizational structure, announces key leadership changes
Sony Pictures Networks India revamps organizational structure, announces key leadership changes
SPN has announced key transitions in its senior leadership team. Rohit Gupta has transitioned from his role as Chief Revenue Officer – Ad Sales and Internation...
brands26 Jul 2021, 11:43

In FY 20-21, only 12 out of 322 Covid-related ads monitored were able to substantiate the claims they made: ASCI
In FY 20-21, only 12 out of 322 Covid-related ads monitored were able to substantiate the claims they made: ASCI
Last year saw many brands make unsubstantiated claims around the COvid-19 virus, promising to protect from the virus. ASCI reviewed 332 covid-related ads, thro...
ad-agencies26 Jul 2021, 10:16

Global AdEx will total $669 billion this year, $40 billion more than was spent before the pandemic in 2019: Zenith
Global AdEx will total $669 billion this year, $40 billion more than was spent before the pandemic in 2019: Zenith
Adspend will exceed pre-pandemic peak by 6% this year. Digital advertising to take 58% share of market in 2021, up from 48% in 2019. The average cost of televi...
media26 Jul 2021, 10:00

With rising COVID-19 cases associated with the Olympic Games, will brands get the most bang for their buck?
With rising COVID-19 cases associated with the Olympic Games, will brands get the most bang for their buck?
After international sporting events saw a long hiatus, Tokyo Olympics began on July 23. However, with it came Covid scare. Last week, the number of positive ca...
ad-agencies26 Jul 2021, 09:58

Madison Media acquires Kolkata-based Digital Agency, Crow’s Nest
Madison Media acquires Kolkata-based Digital Agency, Crow’s Nest
Madison Media has fully acquired Kolkata based full service digital agency, Crow’s Nest. Crow’s Nest was founded 14 years ago by Samrat Mukherjee, a well-known...
advertising23 Jul 2021, 22:35

How TikTok is changing the music industry
How TikTok is changing the music industry
TikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. ...
brands23 Jul 2021, 13:04

Friends diapers' latest ad hopes to educate viewers about the risk elders face in attempting to use the toilet alone at night
Friends diapers' latest ad hopes to educate viewers about the risk elders face in attempting to use the toilet alone at night
Friends' latest campaign reminds you that addressing the stigma around diaper usage is simpler than dealing with the consequences of an often fatal, midnight b...
advertising30 Jul 2021, 19:23

Companies like TikTok and Home Depot are racing to hire talent to build advertising businesses
Companies like TikTok and Home Depot are racing to hire talent to build advertising businesses
Big companies are on a hiring spree for advertising execs. Retailers and platforms like Instacart, Kroger, and TikTok are building ad businesses of their own. Insider identified a large and diverse g...
brands29 Jul 2021, 17:47

Parle, Amul and Britannia were India's top most chosen brands in 2020: Kantar
Parle, Amul and Britannia were India's top most chosen brands in 2020: Kantar
Kantar India released the 9th edition of its annual Brand Footprint report today. The report ranks the Most Chosen FMCG Brands based on Consumer Reach Points (CRP’s). Parle Products, Amul, Britannia,...
advertising28 Jul 2021, 20:28

14 pitch decks that startups looking to disrupt media and advertising used to raise millions
14 pitch decks that startups looking to disrupt media and advertising used to raise millions
Investors are pouring money into advertising, media, and marketing startups. They're trying to capitalize on changing consumer habits and marketers' need to ensure their ads are working. Check out th...
brands28 Jul 2021, 13:21

Skechers’ larger focus for the year will be to work towards our goal of being one of the largest footwear brands in India: Rahul Vira, Skechers South Asia
Skechers’ larger focus for the year will be to work towards our goal of being one of the largest footwear brands in India: Rahul Vira, Skechers South Asia
After a year of restrictions, there is an inherent desire among people to step out of their homes, even if it is for a simple walk in the neighborhood. Consumers are also prioritising their health, w...
advertising27 Jul 2021, 20:31

How much top adtech firms pay employees in the US
How much top adtech firms pay employees in the US
Adtech companies like Roku, The Trade Desk, and Integral Ad Science hire internationally for many roles. Insider analyzed 2019 to 2021 government disclosure data to see how much six companies pay. Sa...
brands27 Jul 2021, 10:57

Quick Commerce market, currently led by Dunzo and Swiggy Instamart, is expected to grow 10-15x in 5 years to become $5 billion opportunity by 2025: RedSeer
Quick Commerce market, currently led by Dunzo and Swiggy Instamart, is expected to grow 10-15x in 5 years to become $5 billion opportunity by 2025: RedSeer
Consumables market in India is projected to grow sustainably for the next 5 years at ~6% CAGR to hit USD $~1 Trillion by 2025 from $725 billion in CY20. Quick Commerce penetration within the online c...
brands26 Jul 2021, 11:43

In FY 20-21, only 12 out of 322 Covid-related ads monitored were able to substantiate the claims they made: ASCI
In FY 20-21, only 12 out of 322 Covid-related ads monitored were able to substantiate the claims they made: ASCI
Last year saw many brands make unsubstantiated claims around the COvid-19 virus, promising to protect from the virus. ASCI reviewed 332 covid-related ads, through consumer complaints as well as its o...
ad-agencies26 Jul 2021, 09:58

Madison Media acquires Kolkata-based Digital Agency, Crow’s Nest
Madison Media acquires Kolkata-based Digital Agency, Crow’s Nest
Madison Media has fully acquired Kolkata based full service digital agency, Crow’s Nest. Crow’s Nest was founded 14 years ago by Samrat Mukherjee, a well-known person in the Kolkata marketing and dig...
advertising29 Jul 2021, 20:54

How technology is changing advertising
How technology is changing advertising
Technology has upended the advertising business. Changes in ad tracking and evolving consumer habits are ending longstanding ways of ad targeting. Here's a breakdown of Insider's coverage of how these changes are impacting ad buyers and sellers. The advertising indu...
advertising29 Jul 2021, 18:23

An OnlyFans model is suing 2 agencies that manage social-media accounts for influencers
An OnlyFans model is suing 2 agencies that manage social-media accounts for influencers
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here. In this week's edition: An OnlyFans model is suin...
advertising29 Jul 2021, 16:38

Why Q3 will be a big test for the digital ad duopoly
Why Q3 will be a big test for the digital ad duopoly
Hello, welcome back to Insider Advertising, your weekly look at the biggest stories and trends affecting Madison Avenue and beyond. I'm Lara O'Reilly, Insider's media and advertising editor. If this was forwarded to you, sign up here. As always, my inbox is open for...
brands29 Jul 2021, 15:14

Majority of parents surveyed have noted their kids making impulsive in-app purchases, reveals OLX study
Majority of parents surveyed have noted their kids making impulsive in-app purchases, reveals OLX study
82% of parents surveyed anticipate that screen time for kids will reduce once the pandemic subsides in 2022. 65% of parents surveyed are conscious of their kids’ changing behaviour, and try to have one-on-one interactions to check on their...
brands29 Jul 2021, 11:44

Here’s how brands can avoid making our athletes’ win at Tokyo Olympics all about themselves
Here’s how brands can avoid making our athletes’ win at Tokyo Olympics all about themselves
Brands in India are desperate to associate with budding sports stars and ready to jump onto any opportunity that helps them stay relevant. However, when it comes to celebrating our athlete’s wins, brands often take the focus away from the ...
ad-tech29 Jul 2021, 11:09

Shortform apps to take over second spot in users time spent after Internet giants like Facebook and Google: RedSeer
Shortform apps to take over second spot in users time spent after Internet giants like Facebook and Google: RedSeer
The digital ad market is expected to grow to ~10x in the next 10 years. India is still at a nascent stage in terms of monetization on shortform apps but is showing early adoption. Digital Ad revenues structure is expected to change signifi...
brands28 Jul 2021, 15:28

Pizza Hut plans to considerably increase its footprint in India in the next five years with a focus on Tier II & III cities
Pizza Hut plans to considerably increase its footprint in India in the next five years with a focus on Tier II & III cities
Pizza Hut announces its plan to enter several new cities by the end of 2021 to expand its presence in tier-2 and tier-3 cities alongside metros. It also inaugurated its 500th store today. Pizza Hut today announced the landmark launch of it...
advertising28 Jul 2021, 00:24

How much top advertising agencies pay employees in the US
How much top advertising agencies pay employees in the US
Ad agencies are hiring for thousands of open jobs as the industry recovers from pandemic losses. Insider analyzed public data from 2020 and 2021 to see what top agencies pay for different roles. Salaries vary widely - a managing director can make $230,000 at IPG and...
advertising27 Jul 2021, 22:53

How much top tech companies pay marketers in the US
How much top tech companies pay marketers in the US
Tech companies like Facebook, Google, Amazon, Uber, and Airbnb have become top destinations for marketers. Insider analyzed public data to get a sense of what the industry is paying. Google paid a product marketer up to $315,000, for example, while Facebook paid abo...
advertising27 Jul 2021, 18:29

How much top public relations firms pay employees in the US
How much top public relations firms pay employees in the US
Public relations firms are hiring as the economy rebounds. Insider analyzed public data to get a sense of how much the industry is paying. Salaries can vary widely by firm - a Teneo VP can earn $205,000 while the same role at MSL can pay $165,000. Public relations f...
ad-agencies27 Jul 2021, 11:41

AutumnGrey's Sahil Trehan launches Razorlabs, a marketing technology firm
AutumnGrey's Sahil Trehan launches Razorlabs, a marketing technology firm
Sahil Trehan has kicked off his entrepreneurial journey with RazorLabs, a marketing technology company. Based in Delhi, RazorLabs will be focused on marketing and sales transformation, via a range of smart solutions built to dovetail with ...
media27 Jul 2021, 10:00

Here’s how this gaming platform engaging with 40 million users every month has been helping apps and websites increase their engagement levels
Here’s how this gaming platform engaging with 40 million users every month has been helping apps and websites increase their engagement levels
Gamezop is a multigame platform that allows users to play games with a single tap and without installing any apps. Between last year and now, Gamezop has had an impressive growth, it has tripled its revenues and user numbers. We speak to Y...
media26 Jul 2021, 16:36

Sony Pictures Networks India revamps organizational structure, announces key leadership changes
Sony Pictures Networks India revamps organizational structure, announces key leadership changes
SPN has announced key transitions in its senior leadership team. Rohit Gupta has transitioned from his role as Chief Revenue Officer – Ad Sales and International Business and taken on the responsibility of being SPN’s Advisor to the Manage...
ad-agencies26 Jul 2021, 10:16

Global AdEx will total $669 billion this year, $40 billion more than was spent before the pandemic in 2019: Zenith
Global AdEx will total $669 billion this year, $40 billion more than was spent before the pandemic in 2019: Zenith
Adspend will exceed pre-pandemic peak by 6% this year. Digital advertising to take 58% share of market in 2021, up from 48% in 2019. The average cost of television advertising is up by 5% this year, well ahead of its 1% adspend growth rate...
media26 Jul 2021, 10:00

With rising COVID-19 cases associated with the Olympic Games, will brands get the most bang for their buck?
With rising COVID-19 cases associated with the Olympic Games, will brands get the most bang for their buck?
After international sporting events saw a long hiatus, Tokyo Olympics began on July 23. However, with it came Covid scare. Last week, the number of positive cases breached the 100-mark. Owing to the influx of participants from around the w...
advertising23 Jul 2021, 22:35

How TikTok is changing the music industry
How TikTok is changing the music industry
TikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. Here's a full breakdown of Insider's recent coverage on TikTok's impact on the music industry. TikTok is an...
brands23 Jul 2021, 13:04

Friends diapers' latest ad hopes to educate viewers about the risk elders face in attempting to use the toilet alone at night
Friends diapers' latest ad hopes to educate viewers about the risk elders face in attempting to use the toilet alone at night
Friends' latest campaign reminds you that addressing the stigma around diaper usage is simpler than dealing with the consequences of an often fatal, midnight bathroom fall. The campaign was made in collaboration with The Womb and designer-...