TOP STORY
Here's how Amit and Gaurav Khatri are making the right 'Noise'
brands30 Mar 2022, 10:00
Here’s how The Body Shop navigated the pandemic and is growing its business in IndiaHere’s how The Body Shop navigated the pandemic and is growing its business in India
Vishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far...
brands29 Mar 2022, 10:00
I have a dream of becoming a creative unicorn: Raj ShamaniI have a dream of becoming a creative unicorn: Raj Shamani
Raj Shamani was 16 when he joined his father’s business, which traded in chemicals for soaps and detergents...
brands28 Mar 2022, 10:00
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 yearsHere’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 years
Suhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's journey so far...
brands25 Mar 2022, 10:01
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumersAs inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumers
Swapnil Tripathi, Chief Business Officer, IntrCity SmartBus tells us about the brand's journey...
media25 Mar 2022, 11:47
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022
2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020...
media24 Mar 2022, 10:00
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket seasonWhy mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season
Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness during the cricket season...
brands30 Mar 2022, 10:00
Here’s how The Body Shop navigated the pandemic and is growing its business in IndiaHere’s how The Body Shop navigated the pandemic and is growing its business in India
Vishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far...
brands29 Mar 2022, 10:00
I have a dream of becoming a creative unicorn: Raj ShamaniI have a dream of becoming a creative unicorn: Raj Shamani
Raj Shamani was 16 when he joined his father’s business, which traded in chemicals for soaps and detergents...
brands28 Mar 2022, 10:00
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 yearsHere’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 years
Suhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's journey so far...
brands25 Mar 2022, 10:01
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumersAs inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumers
Swapnil Tripathi, Chief Business Officer, IntrCity SmartBus tells us about the brand's journey...
media25 Mar 2022, 11:47
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022
2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020...
media24 Mar 2022, 10:00
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket seasonWhy mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season
Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness during the cricket season...
WHAT'S HAPPENING
advertising28 Feb 2024, 21:42

How YouTuber Jack Edwards went from making college content to becoming a top book creator
How YouTuber Jack Edwards went from making college content to becoming a top book creator
Jack Edwards, who calls himself "YouTube's resident librarian," has amassed 1.3 million subscribers. He's built a business that includes brand deals, speaking ...
advertising22 Feb 2024, 20:19

Seeking nominations for the top creative agencies harnessing generative AI
Seeking nominations for the top creative agencies harnessing generative AI
Business Insider is seeking nominations for a list showcasing the creative agencies that have mastered generative AI technologies and are using them to produce...
advertising14 Feb 2024, 02:19

How to create an influencer media kit to pitch brands
How to create an influencer media kit to pitch brands
Social-media influencers use media kits to pitch themselves to brands. Media kits often include metrics, past campaign examples, and pay rates. Many social-med...
advertising12 Feb 2024, 23:09

How to get sponsored on Instagram and get paid brand partnerships
How to get sponsored on Instagram and get paid brand partnerships
On Instagram, it can seem like the hashtags #ad and #sponsored are ubiquitous. Sponsorships with brands are how many influencers make an income on social media...
advertising12 Feb 2024, 20:51

15 email and DM templates influencers use to reach out to brands for paid partnerships
15 email and DM templates influencers use to reach out to brands for paid partnerships
Many influencers land brand deals by pitching brands through email or on social media. If the brand replies, they negotiate exact deliverables, pay, and contra...
advertising06 Feb 2024, 03:58

AI was the talk of Davos. Here's what marketers need to know
AI was the talk of Davos. Here's what marketers need to know
Generative AI was the hot topic at the 2024 World Economic Forum in Davos, Switzerland. Marketers will be pivotal in preparing companies to use AI effectively ...
advertising03 Feb 2024, 09:43

Advertisers slashed spending on X by more than 55% ahead of this year's Super Bowl
Advertisers slashed spending on X by more than 55% ahead of this year's Super Bowl
The Super Bowl rakes in millions of dollars each year from brands promoting their products. Major advertisers have historically spent big bucks on X, formerly ...
advertising25 Jan 2024, 22:57

Seeking nominations for the rising stars of brand marketing
Seeking nominations for the rising stars of brand marketing
Business Insider is seeking nominations for our list of rising stars of brand marketing. We're looking for up-and-coming brand marketers who have the potential...
advertising25 Jan 2024, 03:18

How to make money on Snapchat, according to creators
How to make money on Snapchat, according to creators
Snapchat is a moneymaker for some creators who know how take advantage of the platform. Successful creators post content frequently to Spotlight, sign brand de...
advertising25 Jan 2024, 02:20

We love to hate on LinkedIn. Audiences and ad dollars keep rolling in.
We love to hate on LinkedIn. Audiences and ad dollars keep rolling in.
LinkedIn is boasting a record number of members, with Gen Z driving user growth. Creators build followings with strong insights, and brands are taking notice. ...
advertising23 Jan 2024, 21:46

How to get paid and make money as a content creator
How to get paid and make money as a content creator
Content creators can earn money in many ways. From partnering with brands to teaching online courses, creators can build multiple income streams. In the past f...
advertising19 Jan 2024, 06:08

Amazon Influencer Program: How to become a creator and how much it pays
Amazon Influencer Program: How to become a creator and how much it pays
Amazon's influencer program offers a suite of tools that let creators earn money on the platform. Amazon has several influencer programs including Amazon Assoc...
advertising17 Jan 2024, 21:40

How to make $10,000 a month on OnlyFans, according to creators
How to make $10,000 a month on OnlyFans, according to creators
OnlyFans has become a go-to platform for creators, particularly in the sphere of adult content. Influencers have built lucrative businesses on the subscription...
advertising16 Jan 2024, 02:38

'Mean Girls' dominated the weekend box office even as some moviegoers were 'disappointed' to discover it was a musical
'Mean Girls' dominated the weekend box office even as some moviegoers were 'disappointed' to discover it was a musical
"Mean Girls" had a splashy box office debut, earning $28.7 million in its first three days. Its studio deemphasized that it was a musical in marketing to avoid...
advertising16 Jan 2024, 00:38

Here's how to watch the 2023 Emmys — which is returning after the Hollywood strikes
Here's how to watch the 2023 Emmys — which is returning after the Hollywood strikes
The 75th Primetime Emmy Awards will air on Monday night after a four-month delay. The ceremony is making a comeback after originally being scheduled for Septem...
advertising15 Jan 2024, 22:49

Peacock and the NFL's big streaming bet pays off as Chiefs-Dolphins playoff game set a US viewership record
Peacock and the NFL's big streaming bet pays off as Chiefs-Dolphins playoff game set a US viewership record
The Kansas-Miami Wild Card game on Saturday was available exclusively on Peacock. Viewers could watch the NFL playoff game only if they downloaded and paid for...
advertising13 Jan 2024, 03:30

How to sell on TikTok Shop
How to sell on TikTok Shop
TikTok is investing heavily in e-commerce with its TikTok Shop program. The company has offered perks to both sellers and creators who join. TikTok is investin...
advertising12 Jan 2024, 23:54

Mike Katz, T-Mobile's lead marketer, has spent his entire career preparing for this role
Mike Katz, T-Mobile's lead marketer, has spent his entire career preparing for this role
One year before the start of the Las Vegas Grand Prix, Mike Katz had doubts. "I went there in November of 2022 for a groundbreaking ceremony," Katz, T-Mobile's...
advertising12 Jan 2024, 13:45

Stagwell's Mark Penn says companies should use AI to connect holistically with consumers
Stagwell's Mark Penn says companies should use AI to connect holistically with consumers
Stagwell's new SmartAssets AI tool was launched this week at CES 2024. The platform is designed to analyze and iterate ad content. Stagwell's new AI tool, Smar...
advertising06 Jan 2024, 05:49

Seeking nominations for the rising stars in public relations 2024
Seeking nominations for the rising stars in public relations 2024
The public relations industry is constantly in search of new leaders. Insider is seeking nominations for the industry's rising stars to know. Insider is seekin...
advertising05 Jan 2024, 20:14

How to reach out to brands and land deals as an influencer
How to reach out to brands and land deals as an influencer
Brand deals are a top income source for many influencers. These collaborations often start with a pitch, through email, DMs, or other methods. One of the earli...
advertising05 Jan 2024, 01:30

Inside Google's rocky path towards killing off the web cookie
Inside Google's rocky path towards killing off the web cookie
Google is pressing ahead with its plan to remove third-party cookies from Chrome. Industry experts aren't convinced Google will meet its self-declared 2024 dea...
advertising04 Jan 2024, 05:24

How much money YouTubers make and can earn, according to creators
How much money YouTubers make and can earn, according to creators
YouTube creators who are part of the Partner Program can monetize their videos with ads. YouTube earnings ranged between $1.61 and $29.30 per 1,000 views. YouT...
advertising28 Feb 2024, 21:42

How YouTuber Jack Edwards went from making college content to becoming a top book creator
How YouTuber Jack Edwards went from making college content to becoming a top book creator
Jack Edwards, who calls himself "YouTube's resident librarian," has amassed 1.3 million subscribers. He's built a business that includes brand deals, speaking gigs, and YouTube ad revenue. Last year,...
advertising12 Feb 2024, 23:09

How to get sponsored on Instagram and get paid brand partnerships
How to get sponsored on Instagram and get paid brand partnerships
On Instagram, it can seem like the hashtags #ad and #sponsored are ubiquitous. Sponsorships with brands are how many influencers make an income on social media. On Instagram, more than 21 million pos...
advertising06 Feb 2024, 03:58

AI was the talk of Davos. Here's what marketers need to know
AI was the talk of Davos. Here's what marketers need to know
Generative AI was the hot topic at the 2024 World Economic Forum in Davos, Switzerland. Marketers will be pivotal in preparing companies to use AI effectively and responsibly. Marketers have a lot to...
advertising25 Jan 2024, 22:57

Seeking nominations for the rising stars of brand marketing
Seeking nominations for the rising stars of brand marketing
Business Insider is seeking nominations for our list of rising stars of brand marketing. We're looking for up-and-coming brand marketers who have the potential to be industry leaders. Business Inside...
advertising23 Jan 2024, 21:46

How to get paid and make money as a content creator
How to get paid and make money as a content creator
Content creators can earn money in many ways. From partnering with brands to teaching online courses, creators can build multiple income streams. In the past few years, earning money as a content cre...
advertising16 Jan 2024, 02:38

'Mean Girls' dominated the weekend box office even as some moviegoers were 'disappointed' to discover it was a musical
'Mean Girls' dominated the weekend box office even as some moviegoers were 'disappointed' to discover it was a musical
"Mean Girls" had a splashy box office debut, earning $28.7 million in its first three days. Its studio deemphasized that it was a musical in marketing to avoid repelling certain moviegoers. "Mean Gir...
advertising12 Jan 2024, 23:54

Mike Katz, T-Mobile's lead marketer, has spent his entire career preparing for this role
Mike Katz, T-Mobile's lead marketer, has spent his entire career preparing for this role
One year before the start of the Las Vegas Grand Prix, Mike Katz had doubts. "I went there in November of 2022 for a groundbreaking ceremony," Katz, T-Mobile's president of marketing, strategy, and p...
advertising05 Jan 2024, 20:14

How to reach out to brands and land deals as an influencer
How to reach out to brands and land deals as an influencer
Brand deals are a top income source for many influencers. These collaborations often start with a pitch, through email, DMs, or other methods. One of the earliest questions many aspiring influencers ...
advertising22 Feb 2024, 20:19

Seeking nominations for the top creative agencies harnessing generative AI
Seeking nominations for the top creative agencies harnessing generative AI
Business Insider is seeking nominations for a list showcasing the creative agencies that have mastered generative AI technologies and are using them to produce consumer-facing work. Please submit your nominations using this form. Over the ...
advertising14 Feb 2024, 02:19

How to create an influencer media kit to pitch brands
How to create an influencer media kit to pitch brands
Social-media influencers use media kits to pitch themselves to brands. Media kits often include metrics, past campaign examples, and pay rates. Many social-media influencers rely on brand deals as their main source of income. Influencers can offer advertisers a rang...
advertising12 Feb 2024, 20:51

15 email and DM templates influencers use to reach out to brands for paid partnerships
15 email and DM templates influencers use to reach out to brands for paid partnerships
Many influencers land brand deals by pitching brands through email or on social media. If the brand replies, they negotiate exact deliverables, pay, and contract terms. Brand collaborations are one of the main ways to earn income as an inf...
advertising03 Feb 2024, 09:43

Advertisers slashed spending on X by more than 55% ahead of this year's Super Bowl
Advertisers slashed spending on X by more than 55% ahead of this year's Super Bowl
The Super Bowl rakes in millions of dollars each year from brands promoting their products. Major advertisers have historically spent big bucks on X, formerly Twitter, ahead of the big game. Super Bowl Sunday is the one day of the year tha...
advertising25 Jan 2024, 03:18

How to make money on Snapchat, according to creators
How to make money on Snapchat, according to creators
Snapchat is a moneymaker for some creators who know how take advantage of the platform. Successful creators post content frequently to Spotlight, sign brand deals, or create AR lenses. While Snapchat is largely known for its ephemeral messaging, the platform is also...
advertising25 Jan 2024, 02:20

We love to hate on LinkedIn. Audiences and ad dollars keep rolling in.
We love to hate on LinkedIn. Audiences and ad dollars keep rolling in.
LinkedIn is boasting a record number of members, with Gen Z driving user growth. Creators build followings with strong insights, and brands are taking notice. One of my favorite TikTok and Instagram creators is Jordan Davis (@jordanreviews...
advertising19 Jan 2024, 06:08

Amazon Influencer Program: How to become a creator and how much it pays
Amazon Influencer Program: How to become a creator and how much it pays
Amazon's influencer program offers a suite of tools that let creators earn money on the platform. Amazon has several influencer programs including Amazon Associates, Storefront, and Amazon Live. Amazon's influencer program offers a suite o...
advertising17 Jan 2024, 21:40

How to make $10,000 a month on OnlyFans, according to creators
How to make $10,000 a month on OnlyFans, according to creators
OnlyFans has become a go-to platform for creators, particularly in the sphere of adult content. Influencers have built lucrative businesses on the subscription platform. The subscription website OnlyFans has become the go-to platform for creators who publish paywall...
advertising16 Jan 2024, 00:38

Here's how to watch the 2023 Emmys — which is returning after the Hollywood strikes
Here's how to watch the 2023 Emmys — which is returning after the Hollywood strikes
The 75th Primetime Emmy Awards will air on Monday night after a four-month delay. The ceremony is making a comeback after originally being scheduled for September 2023. The Emmys are back after a four-month delay amid the Hollywood writers...
advertising15 Jan 2024, 22:49

Peacock and the NFL's big streaming bet pays off as Chiefs-Dolphins playoff game set a US viewership record
Peacock and the NFL's big streaming bet pays off as Chiefs-Dolphins playoff game set a US viewership record
The Kansas-Miami Wild Card game on Saturday was available exclusively on Peacock. Viewers could watch the NFL playoff game only if they downloaded and paid for the streaming app. The Saturday NFL playoff game where the Kansas City Chiefs d...
advertising13 Jan 2024, 03:30

How to sell on TikTok Shop
How to sell on TikTok Shop
TikTok is investing heavily in e-commerce with its TikTok Shop program. The company has offered perks to both sellers and creators who join. TikTok is investing heavily in e-commerce with its TikTok Shop program, offering perks to brands and creators who participate...
advertising12 Jan 2024, 13:45

Stagwell's Mark Penn says companies should use AI to connect holistically with consumers
Stagwell's Mark Penn says companies should use AI to connect holistically with consumers
Stagwell's new SmartAssets AI tool was launched this week at CES 2024. The platform is designed to analyze and iterate ad content. Stagwell's new AI tool, SmartAssets, was rolled out at CES 2024 this week. The platform is designed to analy...
advertising06 Jan 2024, 05:49

Seeking nominations for the rising stars in public relations 2024
Seeking nominations for the rising stars in public relations 2024
The public relations industry is constantly in search of new leaders. Insider is seeking nominations for the industry's rising stars to know. Insider is seeking nominations for its fifth annual list of PR's rising stars. We're looking for promising and ambitious up-...
advertising05 Jan 2024, 01:30

Inside Google's rocky path towards killing off the web cookie
Inside Google's rocky path towards killing off the web cookie
Google is pressing ahead with its plan to remove third-party cookies from Chrome. Industry experts aren't convinced Google will meet its self-declared 2024 deadline to kill cookies. Google on Thursday began to test what the web will look like without third-party tra...
advertising04 Jan 2024, 05:24

How much money YouTubers make and can earn, according to creators
How much money YouTubers make and can earn, according to creators
YouTube creators who are part of the Partner Program can monetize their videos with ads. YouTube earnings ranged between $1.61 and $29.30 per 1,000 views. YouTubers can earn their money in a number of ways, from sponsorships to selling merchandise. But revenue from ...