TOP STORY
Here's how Amit and Gaurav Khatri are making the right 'Noise'
- In less than 4 years,
Noise , a homegrown bootstrapped D2C brand with presence in the smartwearable and hearable segment in India today boasts of being a market leader in thesmartwatch category. - Having witnessed close to 17X growth in the last 30 months, the brand aims to rake in Rs 850 crore net revenue in FY22.
- We speak to co-founders and brothers Amit and
Gaurav Khatri about their vision of creating a global connected lifestyle brand that can offer great products at the right prices.
Here’s how The Body Shop navigated the pandemic and is growing its business in IndiaVishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far...
I have a dream of becoming a creative unicorn: Raj ShamaniRaj Shamani was 16 when he joined his father’s business, which traded in chemicals for soaps and detergents...
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 yearsSuhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's journey so far...
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumersSwapnil Tripathi, Chief Business Officer, IntrCity SmartBus tells us about the brand's journey...
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 20222021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020...
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket seasonVasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness during the cricket season...
Here’s how The Body Shop navigated the pandemic and is growing its business in IndiaVishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far...
I have a dream of becoming a creative unicorn: Raj ShamaniRaj Shamani was 16 when he joined his father’s business, which traded in chemicals for soaps and detergents...
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 yearsSuhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's journey so far...
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumersSwapnil Tripathi, Chief Business Officer, IntrCity SmartBus tells us about the brand's journey...
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 20222021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020...
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket seasonVasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness during the cricket season...
WHAT'S HAPPENING
A TikToker is facing backlash for arguing that it's OK to lie about sponsored products amid the 'MascaraGate' scandal'MascaraGate' has consumed TikTok, with a beauty guru being accused of false advertising. But several TikTok creators, including Mads Lewis, seemed to defend t...
Some of the most controversial beauty gurus are speaking out as a TikTok star's mascara review stirs up explosive drama on the appA TikToker has come under fire after she was accused of wearing fake eyelashes in a mascara review. Mikayla Nogueira's video was viewed over 23.2 million times...
Nick Clegg led Meta's decision to reinstate Trump to Facebook and Instagram. Here's how the former UK deputy prime minister charmed his way into Mark Zuckerberg's inner circle.Nick Clegg has risen quickly to become one of Mark Zuckerberg's closest confidants at Meta. Clegg, a former UK deputy prime minister, led the decision to reins...
How to get a YouTube video editor job and how much they earnIt's become increasingly common for YouTubers to hire editors to help with their videos. Being a YouTube video editor can be lucrative and become a full-time j...
We updated our Netflix org chart — including new top advertising, gaming, and marketing leadership — after a year of layoffs and restructuring2022 was a transformational year for Netflix that marked the streamer's foray into advertising. It also brought layoffs, top exec exits, and structural changes...
Check out these 41 pitch decks that advertising startups used to raise millions from top investorsInvestors are pouring money into marketing and media startups. These startups are using technology to disrupt advertising and marketing. Read these 41 decks to...
Seeking nominations for the top creator economy startups in New York in 2023Insider is updating its list of the top creator-economy startups in New York. We'll weigh factors like funding, user adoption, and impact on the influencer ind...
6 Black-owned influencer management firms and talent agencies helping creators of color earn more moneyInfluencer-management firms can help creators boost their income, including by landing brand deals. Some managers and agents have started their own firms after...
The best social-media moments and trends last year, according to rising stars of the creator economy2022 was a record year for the creator industry. Top moments ranged from trends like the beloved Corn Kid to the emergence of AI-generated content. TikTok's "C...
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How to get sponsored on Instagram, according to influencersOn Instagram, it can seem like the hashtags #ad and #sponsored are ubiquitous. Sponsorships with brands are how many influencers make an income on social media...
How creators are making money by going live on YouTube, TikTok, Amazon, and moreCareer prospects for livestreaming creators extend far beyond the gaming space. Sleepfluencers, lawyers, rappers, and more make healthy livings on the strength...
How many Instagram followers you need to start making moneyA couple thousand followers on Instagram qualifies some users as "influencers." But at what point — and with how many followers — can an influencer start makin...
How much money YouTubers with 1 million subscribers makeCreators who are a part of YouTube's Partner Program can monetize their videos with ads. YouTubers can make thousands of dollars each month from the program. T...
How influencers reach out to brands to get paid collaborationsBrand deals are a top income source for many influencers. These collaborations often start with a pitch, through email or other methods. One of the earliest qu...
How many YouTube subscribers you need to start making moneyCreators who are part of YouTube's Partner Program can monetize their videos with ads. To apply, creators must have at least 1,000 subscribers and 4,000 hours ...
How Instagram nano influencers make money with under 10,000 followers"Nano" influencers are generally defined as having fewer than 10,000 followers on Instagram. And some have turned their social-media hobbies into part-time job...
How TikTok is changing the music industryTikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. ...
Inside the Disney drama as CEO Bob Iger returns, replacing protege Bob ChapekBob Iger returned to Disney as CEO in November, ending Bob Chapek's rocky tenure. The change comes as Disney contends with mounting financial challenges and li...
How to make money on Snapchat, according to creatorsSnapchat is a moneymaker for some creators who know how take advantage of the platform. Successful creators post content frequently to Spotlight, sign brand de...
HBO Max has always streamed HBO series like 'Game of Thrones' without commercials. But that's going to change.Ads are coming to HBO original series like "Game of Thrones" on HBO Max. It's a reversal from HBO Max's initial approach when it launched its ad-supported tier...
How many TikTok followers you need to start making moneyTikTok has exploded in popularity and some users are looking for ways to cash in. Creators turn to TikTok's built-in monetization tools, brand deals, and song ...
How much money YouTubers make, according to dozens of creatorsYouTube creators who are part of the Partner Program can monetize their videos with ads. The amount of money different creators make per video varies based on ...
A TikToker is facing backlash for arguing that it's OK to lie about sponsored products amid the 'MascaraGate' scandal'MascaraGate' has consumed TikTok, with a beauty guru being accused of false advertising. But several TikTok creators, including Mads Lewis, seemed to defend the practice, saying "everyone does it." ...
How to get a YouTube video editor job and how much they earnIt's become increasingly common for YouTubers to hire editors to help with their videos. Being a YouTube video editor can be lucrative and become a full-time job, with the right tricks. As the creato...
Seeking nominations for the top creator economy startups in New York in 2023Insider is updating its list of the top creator-economy startups in New York. We'll weigh factors like funding, user adoption, and impact on the influencer industry broadly. A year ago, Insider highl...
We're looking for outstanding social media pros working in Hollywood. Here's how to nominate a star candidate.Insider is putting together a list of Hollywood's standout social media professionals. We want your nominations for the social media pros helping to shape the entertainment industry. Film and TV audi...
How creators are making money by going live on YouTube, TikTok, Amazon, and moreCareer prospects for livestreaming creators extend far beyond the gaming space. Sleepfluencers, lawyers, rappers, and more make healthy livings on the strength of viewer tips. Other means of monetiza...
How influencers reach out to brands to get paid collaborationsBrand deals are a top income source for many influencers. These collaborations often start with a pitch, through email or other methods. One of the earliest questions aspiring influencers will ask th...
How TikTok is changing the music industryTikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. TikTok is an essential promotional tool ...
HBO Max has always streamed HBO series like 'Game of Thrones' without commercials. But that's going to change.Ads are coming to HBO original series like "Game of Thrones" on HBO Max. It's a reversal from HBO Max's initial approach when it launched its ad-supported tier in 2021. Don't be surprised if you star...
Some of the most controversial beauty gurus are speaking out as a TikTok star's mascara review stirs up explosive drama on the appA TikToker has come under fire after she was accused of wearing fake eyelashes in a mascara review. Mikayla Nogueira's video was viewed over 23.2 million times and received backlash on social media. Beauty gurus are weighing in on an unfol...
Nick Clegg led Meta's decision to reinstate Trump to Facebook and Instagram. Here's how the former UK deputy prime minister charmed his way into Mark Zuckerberg's inner circle.Nick Clegg has risen quickly to become one of Mark Zuckerberg's closest confidants at Meta. Clegg, a former UK deputy prime minister, led the decision to reinstate Donal...
We updated our Netflix org chart — including new top advertising, gaming, and marketing leadership — after a year of layoffs and restructuring2022 was a transformational year for Netflix that marked the streamer's foray into advertising. It also brought layoffs, top exec exits, and structural changes to the company. Netflix may be remembered in 2022 for streaming hits like "Wedn...
Check out these 41 pitch decks that advertising startups used to raise millions from top investorsInvestors are pouring money into marketing and media startups. These startups are using technology to disrupt advertising and marketing. Read these 41 decks to see how these startups sold their visions to VCs and other investors. Investors...
6 Black-owned influencer management firms and talent agencies helping creators of color earn more moneyInfluencer-management firms can help creators boost their income, including by landing brand deals. Some managers and agents have started their own firms after seeing that BIPOC creators have made less money than white creators. Many creat...
The best social-media moments and trends last year, according to rising stars of the creator economy2022 was a record year for the creator industry. Top moments ranged from trends like the beloved Corn Kid to the emergence of AI-generated content. TikTok's "Corn Kid" took hold of the creator economy last year. As part of Insider's inaugu...
Seeking nominations for the rising stars in public relationsThe public relations industry is constantly on the lookout for new leaders. Insider is seeking nominations for the industry's rising stars to know. Insider is seeking nominations for its fourth annual list of PR's rising stars. We're looking for ambitious up-and-com...
Seeking nominations for the rising stars of brand marketingInsider is seeking nominations for our list of rising stars of brand marketing. We're looking for up-and-coming brand marketers who have the potential to be industry leaders. Insider is seeking nominations for its rising stars of brand marketing. Please submit your ...
How to create an influencer media kit to get brand dealsSocial-media influencers use media kits to pitch themselves to brands. These documents often provide metrics, and some kits also include pay rates. Many social-media creators rely on brand deals as their main source of income. Influencers can offer advertisers a ran...
How to get sponsored on Instagram, according to influencersOn Instagram, it can seem like the hashtags #ad and #sponsored are ubiquitous. Sponsorships with brands are how many influencers make an income on social media. On Instagram, more than 18 million posts have the hashtag #ad. Over 4 million have #sponsored. Sponsored ...
How many Instagram followers you need to start making moneyA couple thousand followers on Instagram qualifies some users as "influencers." But at what point — and with how many followers — can an influencer start making money? With a few thousand followers on Instagram these days, it's easy to ask yourself: When can I start...
How much money YouTubers with 1 million subscribers makeCreators who are a part of YouTube's Partner Program can monetize their videos with ads. YouTubers can make thousands of dollars each month from the program. This is the latest installment of Insider's YouTube money logs, where creators break down how much they earn...
How many YouTube subscribers you need to start making moneyCreators who are part of YouTube's Partner Program can monetize their videos with ads. To apply, creators must have at least 1,000 subscribers and 4,000 hours of overall watch time. Creators on YouTube don't need hundreds of thousands of subscribers to start earning...
How Instagram nano influencers make money with under 10,000 followers"Nano" influencers are generally defined as having fewer than 10,000 followers on Instagram. And some have turned their social-media hobbies into part-time jobs or side hustles. "Nano" influencers may only have a few thousand followers, bu...
Inside the Disney drama as CEO Bob Iger returns, replacing protege Bob ChapekBob Iger returned to Disney as CEO in November, ending Bob Chapek's rocky tenure. The change comes as Disney contends with mounting financial challenges and likely layoffs in 2023. In one of the most dramatic reversals in corporate history...
How to make money on Snapchat, according to creatorsSnapchat is a moneymaker for some creators who know how take advantage of the platform. Successful creators post content frequently to Spotlight, sign brand deals, or create AR lenses. While Snapchat is largely known for its ephemeral messaging, the platform is also...
How many TikTok followers you need to start making moneyTikTok has exploded in popularity and some users are looking for ways to cash in. Creators turn to TikTok's built-in monetization tools, brand deals, and song promos to make money. TikTok has grown dramatically over the past few years, crossing one billion monthly a...
How much money YouTubers make, according to dozens of creatorsYouTube creators who are part of the Partner Program can monetize their videos with ads. The amount of money different creators make per video varies based on a variety of factors. This is the latest installment of Insider's YouTube money logs, where creators break ...
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