TOP STORY
Here's how Amit and Gaurav Khatri are making the right 'Noise'
brands30 Mar 2022, 10:00
Here’s how The Body Shop navigated the pandemic and is growing its business in IndiaHere’s how The Body Shop navigated the pandemic and is growing its business in India
Vishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far...
brands29 Mar 2022, 10:00
I have a dream of becoming a creative unicorn: Raj ShamaniI have a dream of becoming a creative unicorn: Raj Shamani
Raj Shamani was 16 when he joined his father’s business, which traded in chemicals for soaps and detergents...
brands28 Mar 2022, 10:00
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 yearsHere’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 years
Suhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's journey so far...
brands25 Mar 2022, 10:01
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumersAs inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumers
Swapnil Tripathi, Chief Business Officer, IntrCity SmartBus tells us about the brand's journey...
media25 Mar 2022, 11:47
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022
2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020...
media24 Mar 2022, 10:00
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket seasonWhy mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season
Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness during the cricket season...
brands30 Mar 2022, 10:00
Here’s how The Body Shop navigated the pandemic and is growing its business in IndiaHere’s how The Body Shop navigated the pandemic and is growing its business in India
Vishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far...
brands29 Mar 2022, 10:00
I have a dream of becoming a creative unicorn: Raj ShamaniI have a dream of becoming a creative unicorn: Raj Shamani
Raj Shamani was 16 when he joined his father’s business, which traded in chemicals for soaps and detergents...
brands28 Mar 2022, 10:00
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 yearsHere’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 years
Suhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's journey so far...
brands25 Mar 2022, 10:01
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumersAs inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumers
Swapnil Tripathi, Chief Business Officer, IntrCity SmartBus tells us about the brand's journey...
media25 Mar 2022, 11:47
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022
2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020...
media24 Mar 2022, 10:00
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket seasonWhy mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season
Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness during the cricket season...
WHAT'S HAPPENING
advertising21 Jun 2024, 22:51

Jeff Bezos' plan for The Washington Post is imploding
Jeff Bezos' plan for The Washington Post is imploding
Jeff Bezos is trying to end a financial catastrophe at The Washington Post, employing new leaders. But on Friday a crucial player, Robert Winnett, decided not ...
advertising18 Jun 2024, 21:35

Tracking how many ads I saw in a single day made me realize I don't really mind them
Tracking how many ads I saw in a single day made me realize I don't really mind them
I tracked all the ads I saw in a day and counted over 130. Some ad settings can be adjusted, but control over frequency remains limited across many platforms. ...
advertising13 Jun 2024, 22:18

Check out the pitch decks these advertising startups have used to raise millions to try to shake up the industry
Check out the pitch decks these advertising startups have used to raise millions to try to shake up the industry
A new wave of startups are trying to change the digital advertising industry. They're pitching new tech for cookieless ads, streaming TV, and influencer market...
advertising12 Jun 2024, 03:04

Seeking nominations for the top VCs backing the creator economy in 2024
Seeking nominations for the top VCs backing the creator economy in 2024
Business Insider is compiling its fifth annual list of VCs funding startups in the creator economy. We want to hear from you about who the standout VCs are in ...
advertising16 May 2024, 20:20

How to get paid and make money as a content creator
How to get paid and make money as a content creator
Content creators can earn money in many ways. From partnering with brands to teaching online courses, creators can build multiple income streams. In the past f...
advertising16 May 2024, 03:00

CMO Insider
CMO Insider
The role of chief marketing officer has never been more complex than it is today. Digital transformation, economic upheaval, societal change, and a fragmented ...
advertising13 May 2024, 19:33

How to make $10,000 a month on OnlyFans, according to creators
How to make $10,000 a month on OnlyFans, according to creators
OnlyFans has become a go-to platform for creators, particularly in the sphere of adult content. Influencers have built lucrative businesses on the subscription...
advertising07 May 2024, 05:19

Emotion could be a better way to measure brand value
Emotion could be a better way to measure brand value
Marketing has long struggled to establish a standard measurement for brand value. Quantifying emotional impact in consumers, using AI, could be the next major ...
advertising07 May 2024, 00:34

YouTube superstar MrBeast is breaking up with his talent manager
YouTube superstar MrBeast is breaking up with his talent manager
MrBeast is hitting the brakes on his relationship with his talent-management company, Semafor reported. Talent firm Night Media has been working with the super...
advertising03 May 2024, 02:48

Seeking nominations for rising stars in influencer talent management in the US and the UK
Seeking nominations for rising stars in influencer talent management in the US and the UK
Many influencers seek out talent managers to help them grow their brands and make more money. Business Insider is seeking nominations for rising stars in influ...
advertising02 May 2024, 21:38

We're entering advertising's new era
We're entering advertising's new era
This post originally appeared in the Insider Today newsletter. Almost Friday! Hopefully, you have fun plans for the weekend. But even if you don't, you can do ...
advertising01 May 2024, 22:04

The $21 billion influencer industry has gone completely off the rails
The $21 billion influencer industry has gone completely off the rails
Influencer marketing is booming, and brands spend billions to promote products with a personal touch. But the industry is unregulated and creates problems for ...
advertising22 Apr 2024, 21:58

Grindr shared the HIV status of users with ad firms, lawyers say
Grindr shared the HIV status of users with ad firms, lawyers say
A class action claim against Grindr accuses the app of sharing users' HIV status with third parties. Austen Hays, a law firm in the UK, alleges these breaches ...
advertising22 Apr 2024, 19:29

How much Amazon pays employees for Prime Video jobs
How much Amazon pays employees for Prime Video jobs
Amazon is spending big on content and new hires as it takes on Netflix, Disney+, and others in streaming. It recently listed 255 job openings at Prime Video, 1...
advertising19 Apr 2024, 05:13

Netflix keeps adding tons of subscribers from its password-sharing crackdown — and it's good news for Disney
Netflix keeps adding tons of subscribers from its password-sharing crackdown — and it's good news for Disney
Netflix just blew past Wall Street's expectations for subscriber growth. A big contributor to that was its limit on password sharing and its cheaper, ad-suppor...
advertising10 Apr 2024, 20:43

How the 'Oh-oh-oh Ozempic' commercial song made a musician $1 million
How the 'Oh-oh-oh Ozempic' commercial song made a musician $1 million
David Paton's 1974 song "Magic" has been repurposed as the theme for Novo Nordisk's Ozempic campaign. Paton, his late bandmate's estate, and Sony Publishing ha...
advertising05 Apr 2024, 20:49

Here's how much Disney pays its employees
Here's how much Disney pays its employees
Disney has established itself as a formidable No. 2 to Netflix in streaming. Business Insider combed through public data to get a snapshot of how much Disney p...
advertising04 Apr 2024, 19:59

How many subscribers you need to start making money on YouTube
How many subscribers you need to start making money on YouTube
Creators who are part of YouTube's Partner Program can monetize their videos with ads. To join YPP, creators must have a set of metrics on either long form vid...
advertising04 Apr 2024, 03:09

How many followers you need on TikTok to get paid as a content creator
How many followers you need on TikTok to get paid as a content creator
TikTok has spawned a new generation of creators, and many are looking to cash in. Creators turn to TikTok's built-in monetization tools, brand deals, and song ...
advertising03 Apr 2024, 21:09

Seeking nominations for the most innovative CMOs in 2024 — submit by April 30
Seeking nominations for the most innovative CMOs in 2024 — submit by April 30
We're seeking nominations for Business Insider's ninth annual list of the most innovative CMOs. These CMOs are adapting to a fragmented media landscape and the...
advertising03 Apr 2024, 03:25

Seeking nominations for top PR pros working with social-media influencers in 2024
Seeking nominations for top PR pros working with social-media influencers in 2024
Business Insider is highlighting the top PR agents for social-media stars. We want to know: who are the top PR pros in the influencer industry? Thanks to the h...
advertising27 Mar 2024, 19:25

Starbucks is the latest brand to eliminate its global CMO role, but Chime's Vineet Mehra rejects the view that the position faces an existential threat
Starbucks is the latest brand to eliminate its global CMO role, but Chime's Vineet Mehra rejects the view that the position faces an existential threat
Starbucks is the latest high-profile company to phase out the role of chief marketing officer, following UPS in late 2023. Vineet Mehra, CMO of Chime, rejects ...
advertising27 Mar 2024, 18:53

Streamers have a Gen-Z problem
Streamers have a Gen-Z problem
Entertainment companies face a Gen-Z problem as they bet their futures on streaming. Young people prefer social video over TV shows and movies, new Deloitte re...
advertising20 Mar 2024, 17:22

I moved to LA at 18 with the dream of being an influencer. I lost myself, and I can't wait to leave.
I moved to LA at 18 with the dream of being an influencer. I lost myself, and I can't wait to leave.
Rhegan Coursey found success creating TikTok videos and now has over 4.5 million followers. She moved to Los Angeles to pursue a career as an influencer in ear...
advertising14 Mar 2024, 05:28

Ad insiders are buzzing about industry power broker Michael Kassan's messy split with UTA and what it means for the future of MediaLink
Ad insiders are buzzing about industry power broker Michael Kassan's messy split with UTA and what it means for the future of MediaLink
The ad world is assessing the future of Michael Kassan's firm after his exit from parent company UTA. Kassan's MediaLink is a media and marketing consultancy t...
advertising02 Mar 2024, 01:14

Seeking nominations for the 2024 rising stars of adtech
Seeking nominations for the 2024 rising stars of adtech
Business Insider is compiling its annual list of rising stars transforming how digital ads are bought and sold. We're looking for up-and-comers specializing in...
advertising21 Jun 2024, 22:51

Jeff Bezos' plan for The Washington Post is imploding
Jeff Bezos' plan for The Washington Post is imploding
Jeff Bezos is trying to end a financial catastrophe at The Washington Post, employing new leaders. But on Friday a crucial player, Robert Winnett, decided not to join and helm the newsroom after all....
advertising13 Jun 2024, 22:18

Check out the pitch decks these advertising startups have used to raise millions to try to shake up the industry
Check out the pitch decks these advertising startups have used to raise millions to try to shake up the industry
A new wave of startups are trying to change the digital advertising industry. They're pitching new tech for cookieless ads, streaming TV, and influencer marketing. After years of challenges securing ...
advertising16 May 2024, 03:00

CMO Insider
CMO Insider
The role of chief marketing officer has never been more complex than it is today. Digital transformation, economic upheaval, societal change, and a fragmented media landscape are just some of the int...
advertising07 May 2024, 00:34

YouTube superstar MrBeast is breaking up with his talent manager
YouTube superstar MrBeast is breaking up with his talent manager
MrBeast is hitting the brakes on his relationship with his talent-management company, Semafor reported. Talent firm Night Media has been working with the superstar YouTuber for six years. Superstar Y...
advertising01 May 2024, 22:04

The $21 billion influencer industry has gone completely off the rails
The $21 billion influencer industry has gone completely off the rails
Influencer marketing is booming, and brands spend billions to promote products with a personal touch. But the industry is unregulated and creates problems for brands, audiences, and influencers alike...
advertising19 Apr 2024, 05:13

Netflix keeps adding tons of subscribers from its password-sharing crackdown — and it's good news for Disney
Netflix keeps adding tons of subscribers from its password-sharing crackdown — and it's good news for Disney
Netflix just blew past Wall Street's expectations for subscriber growth. A big contributor to that was its limit on password sharing and its cheaper, ad-supported tier. Netflix said it grew subscribe...
advertising04 Apr 2024, 19:59

How many subscribers you need to start making money on YouTube
How many subscribers you need to start making money on YouTube
Creators who are part of YouTube's Partner Program can monetize their videos with ads. To join YPP, creators must have a set of metrics on either long form videos or shorts. Creators on YouTube don't...
advertising03 Apr 2024, 03:25

Seeking nominations for top PR pros working with social-media influencers in 2024
Seeking nominations for top PR pros working with social-media influencers in 2024
Business Insider is highlighting the top PR agents for social-media stars. We want to know: who are the top PR pros in the influencer industry? Thanks to the help of her team, TikTok star Alix Earle ...
advertising20 Mar 2024, 17:22

I moved to LA at 18 with the dream of being an influencer. I lost myself, and I can't wait to leave.
I moved to LA at 18 with the dream of being an influencer. I lost myself, and I can't wait to leave.
Rhegan Coursey found success creating TikTok videos and now has over 4.5 million followers. She moved to Los Angeles to pursue a career as an influencer in early 2021.This as-told-to essay is based o...
advertising18 Jun 2024, 21:35

Tracking how many ads I saw in a single day made me realize I don't really mind them
Tracking how many ads I saw in a single day made me realize I don't really mind them
I tracked all the ads I saw in a day and counted over 130. Some ad settings can be adjusted, but control over frequency remains limited across many platforms. Ads have become so embedded in everyday activities and media consumption that yo...
advertising12 Jun 2024, 03:04

Seeking nominations for the top VCs backing the creator economy in 2024
Seeking nominations for the top VCs backing the creator economy in 2024
Business Insider is compiling its fifth annual list of VCs funding startups in the creator economy. We want to hear from you about who the standout VCs are in 2024. The creator economy is a relatively new investment category built around t...
advertising16 May 2024, 20:20

How to get paid and make money as a content creator
How to get paid and make money as a content creator
Content creators can earn money in many ways. From partnering with brands to teaching online courses, creators can build multiple income streams. In the past few years, earning money as a content creator and building an influencer career have become more accessible....
advertising13 May 2024, 19:33

How to make $10,000 a month on OnlyFans, according to creators
How to make $10,000 a month on OnlyFans, according to creators
OnlyFans has become a go-to platform for creators, particularly in the sphere of adult content. Influencers have built lucrative businesses on the subscription platform. The subscription website OnlyFans has become a go-to platform for creators who publish paywalled...
advertising07 May 2024, 05:19

Emotion could be a better way to measure brand value
Emotion could be a better way to measure brand value
Marketing has long struggled to establish a standard measurement for brand value. Quantifying emotional impact in consumers, using AI, could be the next major marketing trend. The number one thing on the minds of CMOs in 2024 is proving measurable brand value. There...
advertising03 May 2024, 02:48

Seeking nominations for rising stars in influencer talent management in the US and the UK
Seeking nominations for rising stars in influencer talent management in the US and the UK
Many influencers seek out talent managers to help them grow their brands and make more money. Business Insider is seeking nominations for rising stars in influencer talent management. Not all influencers build brands solely on their own. A...
advertising02 May 2024, 21:38

We're entering advertising's new era
We're entering advertising's new era
This post originally appeared in the Insider Today newsletter. Almost Friday! Hopefully, you have fun plans for the weekend. But even if you don't, you can do better than jumping on the PowerPoint party trend. In today's big story, we're looking at the biggest topic...
advertising22 Apr 2024, 21:58

Grindr shared the HIV status of users with ad firms, lawyers say
Grindr shared the HIV status of users with ad firms, lawyers say
A class action claim against Grindr accuses the app of sharing users' HIV status with third parties. Austen Hays, a law firm in the UK, alleges these breaches took place over at least two years. A class action claim filed against LGBTQ+ dating and hookup app Grindr ...
advertising22 Apr 2024, 19:29

How much Amazon pays employees for Prime Video jobs
How much Amazon pays employees for Prime Video jobs
Amazon is spending big on content and new hires as it takes on Netflix, Disney+, and others in streaming. It recently listed 255 job openings at Prime Video, 100 of them in the US. While most of Hollywood has trimmed its entertainment budget, Amazon shelled out $18....
advertising10 Apr 2024, 20:43

How the 'Oh-oh-oh Ozempic' commercial song made a musician $1 million
How the 'Oh-oh-oh Ozempic' commercial song made a musician $1 million
David Paton's 1974 song "Magic" has been repurposed as the theme for Novo Nordisk's Ozempic campaign. Paton, his late bandmate's estate, and Sony Publishing have profited, with Paton likely earning seven figures. Ozempic seems like a wonde...
advertising05 Apr 2024, 20:49

Here's how much Disney pays its employees
Here's how much Disney pays its employees
Disney has established itself as a formidable No. 2 to Netflix in streaming. Business Insider combed through public data to get a snapshot of how much Disney pays US employees. Disney is one of the more coveted places to work in streaming as it's cemented itself as ...
advertising04 Apr 2024, 03:09

How many followers you need on TikTok to get paid as a content creator
How many followers you need on TikTok to get paid as a content creator
TikTok has spawned a new generation of creators, and many are looking to cash in. Creators turn to TikTok's built-in monetization tools, brand deals, and song promos to make money. TikTok ushered in a new wave of social-media stars. Many o...
advertising03 Apr 2024, 21:09

Seeking nominations for the most innovative CMOs in 2024 — submit by April 30
Seeking nominations for the most innovative CMOs in 2024 — submit by April 30
We're seeking nominations for Business Insider's ninth annual list of the most innovative CMOs. These CMOs are adapting to a fragmented media landscape and the rise of new technologies. Business Insider is seeking nominations for our ninth...
advertising27 Mar 2024, 19:25

Starbucks is the latest brand to eliminate its global CMO role, but Chime's Vineet Mehra rejects the view that the position faces an existential threat
Starbucks is the latest brand to eliminate its global CMO role, but Chime's Vineet Mehra rejects the view that the position faces an existential threat
Starbucks is the latest high-profile company to phase out the role of chief marketing officer, following UPS in late 2023. Vineet Mehra, CMO of Chime, rejects the notion...
advertising27 Mar 2024, 18:53

Streamers have a Gen-Z problem
Streamers have a Gen-Z problem
Entertainment companies face a Gen-Z problem as they bet their futures on streaming. Young people prefer social video over TV shows and movies, new Deloitte research found. Entertainment companies from Disney to Warner Bros. Discovery have a looming Gen-Z problem as...
advertising14 Mar 2024, 05:28

Ad insiders are buzzing about industry power broker Michael Kassan's messy split with UTA and what it means for the future of MediaLink
Ad insiders are buzzing about industry power broker Michael Kassan's messy split with UTA and what it means for the future of MediaLink
The ad world is assessing the future of Michael Kassan's firm after his exit from parent company UTA. Kassan's MediaLink is a media and marketing consultancy that's best known for connecting ad and media execs. News of a legal battle betwe...
advertising02 Mar 2024, 01:14

Seeking nominations for the 2024 rising stars of adtech
Seeking nominations for the 2024 rising stars of adtech
Business Insider is compiling its annual list of rising stars transforming how digital ads are bought and sold. We're looking for up-and-comers specializing in adtech at adtech firms, brands, agencies, and publishers. We're seeking nominations for Business Insider's...