TOP STORY
As it unveils its most luxurious boutique multiplex yet in Mumbai, PVR is confident of a healthy revival with the opening up of theatres in Maharashtra
brands22 Oct 2021, 15:01
Breast Cancer Awareness Month: How a Pink Ribbon sparked a worldwide campaignBreast Cancer Awareness Month: How a Pink Ribbon sparked a worldwide campaign
Breast Cancer Awareness Month: How the Pink Ribbon came to symbolise awareness campaign across the world...
media22 Oct 2021, 17:11
Indian Broadcasting & Digital Foundation re-elects K Madhavan as its PresidentIndian Broadcasting & Digital Foundation re-elects K Madhavan as its President
This will be Madhavan's second term as the President of IBDF...
brands21 Oct 2021, 10:00
Fastrack decides to ‘move on’ from its iconic brand tagline; launches a new brand positioning ‘You do you’ to celebrate body positivity and self-expressionFastrack decides to ‘move on’ from its iconic brand tagline; launches a new brand positioning ‘You do you’ to celebrate body positivity and self-expression
Fastrack changes its brand proposition; encourages young audiences to embrace themselves and be who they are ...
ad-tech21 Oct 2021, 12:54
Top 10 Mobile Games Worldwide by downloads, as per Sensor Tower's latest reportTop 10 Mobile Games Worldwide by downloads, as per Sensor Tower's latest report
The No. 1 market for global game downloads was India, which accumulated 746.7 million installs, or 17.7 percent of total worldwide downloads....
brands21 Oct 2021, 18:16
Adidas onboards Deepika Padukone as its global brand ambassadorAdidas onboards Deepika Padukone as its global brand ambassador
She will take forward the brand’s attitude of ‘Impossible is Nothing’...
media21 Oct 2021, 14:32
Festive season brings cheer as ad volumes on TV climb to highest levels in 2021Festive season brings cheer as ad volumes on TV climb to highest levels in 2021
Channels across all languages have reported higher ad volumes over the corresponding period in previous years according to BARC...
brands22 Oct 2021, 15:01
Breast Cancer Awareness Month: How a Pink Ribbon sparked a worldwide campaignBreast Cancer Awareness Month: How a Pink Ribbon sparked a worldwide campaign
Breast Cancer Awareness Month: How the Pink Ribbon came to symbolise awareness campaign across the world...
media22 Oct 2021, 17:11
Indian Broadcasting & Digital Foundation re-elects K Madhavan as its PresidentIndian Broadcasting & Digital Foundation re-elects K Madhavan as its President
This will be Madhavan's second term as the President of IBDF...
brands21 Oct 2021, 10:00
Fastrack decides to ‘move on’ from its iconic brand tagline; launches a new brand positioning ‘You do you’ to celebrate body positivity and self-expressionFastrack decides to ‘move on’ from its iconic brand tagline; launches a new brand positioning ‘You do you’ to celebrate body positivity and self-expression
Fastrack changes its brand proposition; encourages young audiences to embrace themselves and be who they are ...
ad-tech21 Oct 2021, 12:54
Top 10 Mobile Games Worldwide by downloads, as per Sensor Tower's latest reportTop 10 Mobile Games Worldwide by downloads, as per Sensor Tower's latest report
The No. 1 market for global game downloads was India, which accumulated 746.7 million installs, or 17.7 percent of total worldwide downloads....
brands21 Oct 2021, 18:16
Adidas onboards Deepika Padukone as its global brand ambassadorAdidas onboards Deepika Padukone as its global brand ambassador
She will take forward the brand’s attitude of ‘Impossible is Nothing’...
media21 Oct 2021, 14:32
Festive season brings cheer as ad volumes on TV climb to highest levels in 2021Festive season brings cheer as ad volumes on TV climb to highest levels in 2021
Channels across all languages have reported higher ad volumes over the corresponding period in previous years according to BARC...
WHAT'S HAPPENING
advertising22 Oct 2021, 03:00

How much money YouTubers make, according to dozens of creators
How much money YouTubers make, according to dozens of creators
YouTube creators who are part of the Partner Program can monetize their videos with ads. The amount of money different creators make per video varies based on ...
advertising21 Oct 2021, 21:32

Supply-chain woes pull Christmas ads forward
Supply-chain woes pull Christmas ads forward
Hi, welcome back to Insider Advertising. I'm Lara O'Reilly, Insider's media and advertising editor. Before we begin, some news: This is the last edition before...
advertising21 Oct 2021, 18:34

Pinterest will start paying creators to post content
Pinterest will start paying creators to post content
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Be...
ad-agencies21 Oct 2021, 15:08

Wunderman Thompson South Asia’s Tarun Rai moves into a new role as Executive Director Strategic Initiatives, APAC
Wunderman Thompson South Asia’s Tarun Rai moves into a new role as Executive Director Strategic Initiatives, APAC
Tarun Rai, Chairman and Group CEO South Asia gets promoted to Executive Director Strategic Initiatives, APAC, effective January 1, 2022. Rai will report direct...
brands21 Oct 2021, 15:02

KL Rahul to be the brand ambassador for realme's smartphone category
KL Rahul to be the brand ambassador for realme's smartphone category
The seasoned international cricket sensation is announced as Captain realme and would be the face of the realme smartphone category. The sportsman’s personalit...
brands21 Oct 2021, 12:43

Allen Solly's new campaign spotlights on body positivity to promote its new range of denims for women
Allen Solly's new campaign spotlights on body positivity to promote its new range of denims for women
Allen Solly launches ‘Own Your Shape’ campaign for its women’s Denim range. Conceptualised by Ogilvy India, the film features three girls of different body typ...
brands20 Oct 2021, 16:24

When Karisma Kapoor played Geet from Jab We Met for Dunzo Daily
When Karisma Kapoor played Geet from Jab We Met for Dunzo Daily
Kareena Kapoor Khan’s character Geet from Jab We Met enjoys an ever-increasing fandom. But have you ever imagined what the movie would have been like if Kareen...
brands20 Oct 2021, 15:41

Tata Cliq Luxury's latest campaign normalises discussing the taboo subject of divorce
Tata Cliq Luxury's latest campaign normalises discussing the taboo subject of divorce
Tata Cliq Luxury's latest campaign reminds the audience that all relationships should be treasured, even with your former spouses. The brand film, conceptualiz...
ad-agencies20 Oct 2021, 11:46

Sidharth Rao to take direct charge of dentsu Webchutney from Jan '22 as Gautam Reghunath & PG Aditiya resign to launch new venture
Sidharth Rao to take direct charge of dentsu Webchutney from Jan '22 as Gautam Reghunath & PG Aditiya resign to launch new venture
Dentsu Webchutney today announced that Gautam Reghunath, CEO & PG Aditiya, CCO will be leaving their positions early next year to set up their own venture. Wit...
brands20 Oct 2021, 10:00

Case study: How Netflix India created buzz around Kota Factory’s season 2 launch by leveraging Jeetu Bhaiya’s fanbase
Case study: How Netflix India created buzz around Kota Factory’s season 2 launch by leveraging Jeetu Bhaiya’s fanbase
This case study decodes how Netflix’s Kota Factory created excitement around its new season launch through a 360-marketing campaign. Netflix decided to leverag...
brands20 Oct 2021, 08:02

ASCI and Futurebrands launch a new report to help brands and advertising agencies shape gender narratives in a positive way
ASCI and Futurebrands launch a new report to help brands and advertising agencies shape gender narratives in a positive way
GenderNext report maps gender depictions through an inclusive process involving advertisers, agencies, commentators, gender experts, policymakers and consumers...
advertising20 Oct 2021, 01:24

How TikTok is changing the music industry
How TikTok is changing the music industry
TikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. ...
brands19 Oct 2021, 15:05

HUL spent Rs 2,255 crore on advertising between April and September this year
HUL spent Rs 2,255 crore on advertising between April and September this year
HUL's Home Care grew 15% driven by high double-digit growth in Fabric Wash. Household care continued to perform well and grew on a strong base. Hindustan Unile...
ad-tech19 Oct 2021, 14:37

Ad fraud rates decrease in desktop and mobile web display in India: Report
Ad fraud rates decrease in desktop and mobile web display in India: Report
Brand risk and ad fraud rates in India ranked below the global average. Viewability on mobile environments increased in India. Today, Integral Ad Science (Nasd...
brands19 Oct 2021, 13:07

HP launches a new campaign with Boman Irani to challenge cultural stereotypes around gaming
HP launches a new campaign with Boman Irani to challenge cultural stereotypes around gaming
The campaign stands to break the cultural misperceptions around gaming. The short Film - centered in a futuristic world, brings the skills developed through ga...
media19 Oct 2021, 12:21

Top 10 global social media trends to watch out for in 2022: Talkwalker report
Top 10 global social media trends to watch out for in 2022: Talkwalker report
2021 has been an impactful year full of ups and downs. With consumers dictating how brands move forward, 2022 is set to be another challenging year. To make su...
media19 Oct 2021, 10:00

We aim to be the YouTube of podcasters and scale up 20X in the next 12 months: Sandeep Lodha, Gaana
We aim to be the YouTube of podcasters and scale up 20X in the next 12 months: Sandeep Lodha, Gaana
Gaana recently reshuffled its management, bringing Sandeep Lodha on board as its CEO. We recently caught up with him and he spoke to us about the potential of ...
brands18 Oct 2021, 18:58

Amazon's campaign encourages customers to thank its associates and share their happiness with frontline teams
Amazon's campaign encourages customers to thank its associates and share their happiness with frontline teams
Amazon launches the second edition of '#DeliverThanks.' Conceptualized and produced by Organic by MSL, the digital film features Amazon’s associates across the...
media18 Oct 2021, 17:17

ZEEL announces new a-la-carte channel and bouquet pricing in compliance with New Tariff Order
ZEEL announces new a-la-carte channel and bouquet pricing in compliance with New Tariff Order
Gearing up for the festive season, ZEEL has lined up to launch 40 fiction, 20 non-fiction new shows across multiple languages It has also announced its new bou...
brands18 Oct 2021, 13:09

Paytm sets aside ₹100 crore for marketing campaigns during festive season to promote UPI, postpaid and wallet businesses
Paytm sets aside ₹100 crore for marketing campaigns during festive season to promote UPI, postpaid and wallet businesses
Paytm has planned a major push for the company and its partners. It aims to focus on the states of Gujarat, Maharashtra, Andhra Pradesh, Telangana and Karnatak...
media18 Oct 2021, 12:54

Mirchi’s latest B2B campaign encourages the Indian advertising and marketing fraternity to communicate with consumers in their local languages
Mirchi’s latest B2B campaign encourages the Indian advertising and marketing fraternity to communicate with consumers in their local languages
Mirchi launches a new campaign ‘Proudly Local.’ It nudges marketers to speak the language of India. Mirchi has launched a new campaign—Proudly Local—with an ai...
brands18 Oct 2021, 10:28

Why are Indian brands transporting consumers to older times with their campaigns?
Why are Indian brands transporting consumers to older times with their campaigns?
The pandemic has sparked a flurry of nostalgia ads and we are all for this trend. Indian brands are capitalizing on nostalgia and memories to connect with thei...
media18 Oct 2021, 10:25

SUN TV Network launches Marathi General Entertainment Channel, SUN Marathi
SUN TV Network launches Marathi General Entertainment Channel, SUN Marathi
SUN TV Network to launch its refreshed Marathi General Entertainment Channel SUN Marathi. The channel has announced 3 hours of original programming.Viewers of ...
advertising16 Oct 2021, 01:07

Seeking nominations for the top women personal-finance influencers
Seeking nominations for the top women personal-finance influencers
Insider is compiling a list of the top women-led financial accounts on social media. We are looking for women who are helping to recenter the narrative of pers...
advertising15 Oct 2021, 19:59

How much money YouTubers with 1 million subscribers make
How much money YouTubers with 1 million subscribers make
Creators who are a part of YouTube's Partner Program can monetize their videos with ads. YouTuber can make thousands of dollars each month from the program. Th...
advertising14 Oct 2021, 18:29

How Charli D'Amelio turned TikTok fame into a family enterprise that's making millions of dollars
How Charli D'Amelio turned TikTok fame into a family enterprise that's making millions of dollars
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Si...
advertising22 Oct 2021, 03:00

How much money YouTubers make, according to dozens of creators
How much money YouTubers make, according to dozens of creators
YouTube creators who are part of the Partner Program can monetize their videos with ads. The amount of money different creators make per video varies based on a variety of factors. We spoke with doze...
ad-agencies21 Oct 2021, 15:08

Wunderman Thompson South Asia’s Tarun Rai moves into a new role as Executive Director Strategic Initiatives, APAC
Wunderman Thompson South Asia’s Tarun Rai moves into a new role as Executive Director Strategic Initiatives, APAC
Tarun Rai, Chairman and Group CEO South Asia gets promoted to Executive Director Strategic Initiatives, APAC, effective January 1, 2022. Rai will report directly to Ewen Sturgeon, CEO, International ...
brands20 Oct 2021, 16:24

When Karisma Kapoor played Geet from Jab We Met for Dunzo Daily
When Karisma Kapoor played Geet from Jab We Met for Dunzo Daily
Kareena Kapoor Khan’s character Geet from Jab We Met enjoys an ever-increasing fandom. But have you ever imagined what the movie would have been like if Kareena’s sister Karisma Kapoor were to play h...
ad-agencies20 Oct 2021, 11:46

Sidharth Rao to take direct charge of dentsu Webchutney from Jan '22 as Gautam Reghunath & PG Aditiya resign to launch new venture
Sidharth Rao to take direct charge of dentsu Webchutney from Jan '22 as Gautam Reghunath & PG Aditiya resign to launch new venture
Dentsu Webchutney today announced that Gautam Reghunath, CEO & PG Aditiya, CCO will be leaving their positions early next year to set up their own venture. With this change, the agency will now be ba...
advertising20 Oct 2021, 01:24

How TikTok is changing the music industry
How TikTok is changing the music industry
TikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. Here's a full breakdown of Insider's rec...
brands19 Oct 2021, 13:07

HP launches a new campaign with Boman Irani to challenge cultural stereotypes around gaming
HP launches a new campaign with Boman Irani to challenge cultural stereotypes around gaming
The campaign stands to break the cultural misperceptions around gaming. The short Film - centered in a futuristic world, brings the skills developed through gaming alive and shows that gamers are bet...
brands18 Oct 2021, 18:58

Amazon's campaign encourages customers to thank its associates and share their happiness with frontline teams
Amazon's campaign encourages customers to thank its associates and share their happiness with frontline teams
Amazon launches the second edition of '#DeliverThanks.' Conceptualized and produced by Organic by MSL, the digital film features Amazon’s associates across the operations network, giving audiences a ...
media18 Oct 2021, 12:54

Mirchi’s latest B2B campaign encourages the Indian advertising and marketing fraternity to communicate with consumers in their local languages
Mirchi’s latest B2B campaign encourages the Indian advertising and marketing fraternity to communicate with consumers in their local languages
Mirchi launches a new campaign ‘Proudly Local.’ It nudges marketers to speak the language of India. Mirchi has launched a new campaign—Proudly Local—with an aim to build awareness around and underlin...
advertising16 Oct 2021, 01:07

Seeking nominations for the top women personal-finance influencers
Seeking nominations for the top women personal-finance influencers
Insider is compiling a list of the top women-led financial accounts on social media. We are looking for women who are helping to recenter the narrative of personal finance. There's a growing class of...
advertising21 Oct 2021, 21:32

Supply-chain woes pull Christmas ads forward
Supply-chain woes pull Christmas ads forward
Hi, welcome back to Insider Advertising. I'm Lara O'Reilly, Insider's media and advertising editor. Before we begin, some news: This is the last edition before our newsletter goes on hiatus. Thank you so much for reading. While we're on our brief pause, you can keep...
advertising21 Oct 2021, 18:34

Pinterest will start paying creators to post content
Pinterest will start paying creators to post content
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Before we begin, some news: This is the last edition before our newsletter goes on hiatus. Thank you so much ...
brands21 Oct 2021, 15:02

KL Rahul to be the brand ambassador for realme's smartphone category
KL Rahul to be the brand ambassador for realme's smartphone category
The seasoned international cricket sensation is announced as Captain realme and would be the face of the realme smartphone category. The sportsman’s personality resonates with the brand spirit ‘Dare to leap’ and represents the brand person...
brands21 Oct 2021, 12:43

Allen Solly's new campaign spotlights on body positivity to promote its new range of denims for women
Allen Solly's new campaign spotlights on body positivity to promote its new range of denims for women
Allen Solly launches ‘Own Your Shape’ campaign for its women’s Denim range. Conceptualised by Ogilvy India, the film features three girls of different body types, trying different styles.Allen Solly unveils a new range of denims for women ...
brands20 Oct 2021, 15:41

Tata Cliq Luxury's latest campaign normalises discussing the taboo subject of divorce
Tata Cliq Luxury's latest campaign normalises discussing the taboo subject of divorce
Tata Cliq Luxury's latest campaign reminds the audience that all relationships should be treasured, even with your former spouses. The brand film, conceptualized by Havas Creative Group India, urges consumers to cherish relationships with ...
brands20 Oct 2021, 10:00

Case study: How Netflix India created buzz around Kota Factory’s season 2 launch by leveraging Jeetu Bhaiya’s fanbase
Case study: How Netflix India created buzz around Kota Factory’s season 2 launch by leveraging Jeetu Bhaiya’s fanbase
This case study decodes how Netflix’s Kota Factory created excitement around its new season launch through a 360-marketing campaign. Netflix decided to leverage Kota Factory’s central character, Jeetu Bhaiya’s fandom, whose philosophy, dia...
brands20 Oct 2021, 08:02

ASCI and Futurebrands launch a new report to help brands and advertising agencies shape gender narratives in a positive way
ASCI and Futurebrands launch a new report to help brands and advertising agencies shape gender narratives in a positive way
GenderNext report maps gender depictions through an inclusive process involving advertisers, agencies, commentators, gender experts, policymakers and consumers. The study finds that advertising needs to catch up with women, proposes the SE...
brands19 Oct 2021, 15:05

HUL spent Rs 2,255 crore on advertising between April and September this year
HUL spent Rs 2,255 crore on advertising between April and September this year
HUL's Home Care grew 15% driven by high double-digit growth in Fabric Wash. Household care continued to perform well and grew on a strong base. Hindustan Unilever Limited announced its results for the quarter ended 30th September 2021. Sep...
ad-tech19 Oct 2021, 14:37

Ad fraud rates decrease in desktop and mobile web display in India: Report
Ad fraud rates decrease in desktop and mobile web display in India: Report
Brand risk and ad fraud rates in India ranked below the global average. Viewability on mobile environments increased in India. Today, Integral Ad Science (Nasdaq: IAS) released its Media Quality Report (MQR) for H1 2021, providing transpar...
media19 Oct 2021, 12:21

Top 10 global social media trends to watch out for in 2022: Talkwalker report
Top 10 global social media trends to watch out for in 2022: Talkwalker report
2021 has been an impactful year full of ups and downs. With consumers dictating how brands move forward, 2022 is set to be another challenging year. To make sure you’re fully prepared to tackle the upcoming year, Talkwalker dug deep to fin...
media19 Oct 2021, 10:00

We aim to be the YouTube of podcasters and scale up 20X in the next 12 months: Sandeep Lodha, Gaana
We aim to be the YouTube of podcasters and scale up 20X in the next 12 months: Sandeep Lodha, Gaana
Gaana recently reshuffled its management, bringing Sandeep Lodha on board as its CEO. We recently caught up with him and he spoke to us about the potential of the audio streaming space, where India is headed and the platform’s growth traje...
media18 Oct 2021, 17:17

ZEEL announces new a-la-carte channel and bouquet pricing in compliance with New Tariff Order
ZEEL announces new a-la-carte channel and bouquet pricing in compliance with New Tariff Order
Gearing up for the festive season, ZEEL has lined up to launch 40 fiction, 20 non-fiction new shows across multiple languages It has also announced its new bouquet pricing in compliance with NTO 2.0Zee Entertainment Enterprises Ltd. (ZEEL)...
brands18 Oct 2021, 13:09

Paytm sets aside ₹100 crore for marketing campaigns during festive season to promote UPI, postpaid and wallet businesses
Paytm sets aside ₹100 crore for marketing campaigns during festive season to promote UPI, postpaid and wallet businesses
Paytm has planned a major push for the company and its partners. It aims to focus on the states of Gujarat, Maharashtra, Andhra Pradesh, Telangana and Karnataka.Paytm has announced that the company and its partners will allocate ₹100 crore...
brands18 Oct 2021, 10:28

Why are Indian brands transporting consumers to older times with their campaigns?
Why are Indian brands transporting consumers to older times with their campaigns?
The pandemic has sparked a flurry of nostalgia ads and we are all for this trend. Indian brands are capitalizing on nostalgia and memories to connect with their consumers and remind them of simpler times. From Cadbury and CRED to Dunzo, br...
media18 Oct 2021, 10:25

SUN TV Network launches Marathi General Entertainment Channel, SUN Marathi
SUN TV Network launches Marathi General Entertainment Channel, SUN Marathi
SUN TV Network to launch its refreshed Marathi General Entertainment Channel SUN Marathi. The channel has announced 3 hours of original programming.Viewers of Marathi television space are up for a great treat this festive season as Sun TV ...
advertising15 Oct 2021, 19:59

How much money YouTubers with 1 million subscribers make
How much money YouTubers with 1 million subscribers make
Creators who are a part of YouTube's Partner Program can monetize their videos with ads. YouTuber can make thousands of dollars each month from the program. This is the latest installment of Insider's YouTube money logs, where creators break down how much they earn....
advertising14 Oct 2021, 18:29

How Charli D'Amelio turned TikTok fame into a family enterprise that's making millions of dollars
How Charli D'Amelio turned TikTok fame into a family enterprise that's making millions of dollars
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here. In this week's edition: Inside the D'Amelio famil...