TOP STORY
COVID strain and its impact on mental health: How ad agencies are helping employees cope with anxiety and burnout
ad-agencies13 May 2021, 13:34
70% Gen Z & Millennial audiences from urban India are today willing to purchase products from a lesser-known brand: Dentsu Data Sciences
70% Gen Z & Millennial audiences from urban India are today willing to purchase products from a lesser-known brand: Dentsu Data Sciences
About 49% of the surveyed pool have a reliance on Ayurveda to meet their immunity needs...
media13 May 2021, 13:05
TV ad volumes increased by 39% between Jan-April 2021 as compared to 2020: BARC
TV ad volumes increased by 39% between Jan-April 2021 as compared to 2020: BARC
Ad Volumes for FMCG in April 2021 grew by 166% and 42% compared to 2020 and 2019 respectively...
media13 May 2021, 10:42
Print ad space increased by 9% in Jan-March '21 over the same quarter last year: TAM
Print ad space increased by 9% in Jan-March '21 over the same quarter last year: TAM
During the quarter Hindi language publications had 41% share of the ad space...
brands12 May 2021, 10:00
There's finally a brand that is reminding women that shaving body hair is their choice
There's finally a brand that is reminding women that shaving body hair is their choice
The razor brand is challenging decades-old advertising customs with its tagline and brand philosophy...
brands12 May 2021, 12:14
JK Super Cement's new campaign is an appeal to covid survivors to donate plasma
JK Super Cement's new campaign is an appeal to covid survivors to donate plasma
While there is a majority of those who have won over COVID-19, there are still many battling and urging support...
ad-agencies13 May 2021, 13:34
70% Gen Z & Millennial audiences from urban India are today willing to purchase products from a lesser-known brand: Dentsu Data Sciences
70% Gen Z & Millennial audiences from urban India are today willing to purchase products from a lesser-known brand: Dentsu Data Sciences
About 49% of the surveyed pool have a reliance on Ayurveda to meet their immunity needs...
media13 May 2021, 13:05
TV ad volumes increased by 39% between Jan-April 2021 as compared to 2020: BARC
TV ad volumes increased by 39% between Jan-April 2021 as compared to 2020: BARC
Ad Volumes for FMCG in April 2021 grew by 166% and 42% compared to 2020 and 2019 respectively...
media13 May 2021, 10:42
Print ad space increased by 9% in Jan-March '21 over the same quarter last year: TAM
Print ad space increased by 9% in Jan-March '21 over the same quarter last year: TAM
During the quarter Hindi language publications had 41% share of the ad space...
brands12 May 2021, 10:00
There's finally a brand that is reminding women that shaving body hair is their choice
There's finally a brand that is reminding women that shaving body hair is their choice
The razor brand is challenging decades-old advertising customs with its tagline and brand philosophy...
brands12 May 2021, 12:14
JK Super Cement's new campaign is an appeal to covid survivors to donate plasma
JK Super Cement's new campaign is an appeal to covid survivors to donate plasma
While there is a majority of those who have won over COVID-19, there are still many battling and urging support...
WHAT'S HAPPENING
advertising14 May 2021, 04:20

Facebook advertisers are getting hit by Apple's privacy changes
Facebook advertisers are getting hit by Apple's privacy changes
Hi and welcome to Insider Advertising for May 14. I'm senior advertising reporter Lauren Johnson, and here's what's going on: First: Nominations for the most i...
advertising13 May 2021, 18:21

How Instagram plans to prioritize smaller, emerging creators
How Instagram plans to prioritize smaller, emerging creators
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Si...
advertising13 May 2021, 03:50

How Alan Moss is helping Amazon become an advertising giant
How Alan Moss is helping Amazon become an advertising giant
Hi and welcome to Insider Advertising for May 13. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Amazon's Alan Moss. Meltwater set...
advertising12 May 2021, 03:56

Apple's privacy change is already crushing advertisers
Apple's privacy change is already crushing advertisers
Hi and welcome to the Insider Advertising newsletter, where we go over the big news in advertising and media, including: Apple's privacy change fallout; Air Ma...
ad-tech11 May 2021, 13:01

The digital exchange: How e-commerce brands have been influencing consumer behavior and scaling-up interactions digitally
The digital exchange: How e-commerce brands have been influencing consumer behavior and scaling-up interactions digitally
Over the past year, e-commerce brands have truly transformed their engagement strategies in the digital space. Neha Sharma Katyal, Business Head – West & South...
ad-agencies11 May 2021, 10:00

This is the time for brands to play their part as responsible corporate citizens: Dheeraj Sinha, Leo Burnett
This is the time for brands to play their part as responsible corporate citizens: Dheeraj Sinha, Leo Burnett
We caught up with Dheeraj Sinha, CEO & Chief Strategy Officer, South Asia, Leo Burnett to talk about all that has been happening at the agency, how they have b...
advertising11 May 2021, 03:33

NBC won't air the Golden Globes
NBC won't air the Golden Globes
Hi and welcome to Insider Advertising for May 11. I'm deputy editor Lucia Moses, filling in for Lauren Johnson, and here's what's going on: NBC won't air Golde...
media10 May 2021, 14:01

Ranveer Singh was the favourite brand endorser this IPL, with 15% share of ad volumes during 29 matches: TAM Sports
Ranveer Singh was the favourite brand endorser this IPL, with 15% share of ad volumes during 29 matches: TAM Sports
TAM Sports has released a new report on IPL 2021. As per the report, Film Actors led in brands’ endorsement with 48% share of ad volumes, followed by Sports Pe...
brands10 May 2021, 13:09

Barbie’s global campaign reminds us how kids playing with dolls can aid in developing empathy and generosity at an early age
Barbie’s global campaign reminds us how kids playing with dolls can aid in developing empathy and generosity at an early age
The campaign is conceptualised by BBH LA. It highlights how children playing with dolls can help develop more empathy and generosity in them at an early age. W...
ad-agencies10 May 2021, 12:44

Ogilvy India’s Executive Creative Director Syed Mohammed Talha Nazim passes away
Ogilvy India’s Executive Creative Director Syed Mohammed Talha Nazim passes away
Ad industry mourns the loss of Syed Mohammed Talha Nazim. Ogilvy India had appointed Syed Mohammed Talha Nazim as Executive Creative Director for its Bangalore...
media10 May 2021, 12:36

Star tells advertisers to pay only for matches that were played this IPL: Report
Star tells advertisers to pay only for matches that were played this IPL: Report
While the indefinite suspension IPL 14 had left advertisers and sponsors worried, Star India has told them to pay only for the matches that have already been p...
brands10 May 2021, 11:53

From CRED to Google, here’s how brands are helping India fight against COVID-19
From CRED to Google, here’s how brands are helping India fight against COVID-19
As the country continues to grapple with the second wave of coronavirus pandemic, healthcare and frontline workers are racing against time to contain its sprea...
brands10 May 2021, 10:00

Chef and Content Creator Sanjyot Keer shares everything you need to know about becoming a content creator
Chef and Content Creator Sanjyot Keer shares everything you need to know about becoming a content creator
Hear from India’s most-followed Facebook Creator, Sanjyot Keer, about starting your own page in today’s highly cluttered market. He shares with us a few moneti...
advertising10 May 2021, 03:37

Big advertisers are threatening to yank TV dollars
Big advertisers are threatening to yank TV dollars
Hi and welcome to Insider Advertising for May 10. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Advertisers threaten to yank TV s...
brands07 May 2021, 14:13

Vanraj Bhatia, veteran music composer behind Liril, Manthan, and 7000 other jingles passes away; ad industry mourns the loss of the maestro
Vanraj Bhatia, veteran music composer behind Liril, Manthan, and 7000 other jingles passes away; ad industry mourns the loss of the maestro
Music composer Vanraj Bhatia passed away at his residence in Mumbai today. The prolific Bhatia was credited with composing over 7000 jingles which included bra...
brands07 May 2021, 10:00

Despite suspension, IPL gave us a few memorable ads this year, here are our favourites
Despite suspension, IPL gave us a few memorable ads this year, here are our favourites
In India, every sport is played with a pinch of colour and celebration. However, the past two years have been unusual. We have used IPL to escape from reality....
brands07 May 2021, 10:00

There’s finally a deodorant ad that doesn’t titillate men and present women as one-dimensional objects of sexual desire
There’s finally a deodorant ad that doesn’t titillate men and present women as one-dimensional objects of sexual desire
Over the years, deodorant ads have tried to titillate men by presenting women as one-dimensional objects of sexual desire. They sell fame, sexual appeal and we...
advertising07 May 2021, 03:55

What Peloton's future looks like after its recall on treadmills
What Peloton's future looks like after its recall on treadmills
Hi and welcome to Insider Advertising for May 7. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Peloton's future. Clubhouse shows....
advertising06 May 2021, 20:01

Some TikTok influencers say the reality of living rent-free at content mansions wasn't the Hollywood dream they anticipated
Some TikTok influencers say the reality of living rent-free at content mansions wasn't the Hollywood dream they anticipated
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Si...
media06 May 2021, 17:27

Star India Network garnered a cumulative reach of 352 million in the first 26 matches
Star India Network garnered a cumulative reach of 352 million in the first 26 matches
In wake of players, support staff and team management executives tested positive for Covid-19, BCCI announced the suspension of IPL 2021. After IPL's suspensio...
advertising06 May 2021, 02:54

Facebook pushes back advertising meetings after Oversight Board ruling
Facebook pushes back advertising meetings after Oversight Board ruling
Hi and welcome to Insider Advertising for May 6. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Facebook's Trump decision. Bain Ca...
advertising05 May 2021, 18:09

British-based Abby Roberts has quickly grown to become one of the biggest makeup creators on TikTok, with 16 million followers. Now she's planning a move to LA to expand her global beauty empire.
British-based Abby Roberts has quickly grown to become one of the biggest makeup creators on TikTok, with 16 million followers. Now she's planning a move to LA to expand her global beauty empire.
Abby Roberts is a popular TikTok beauty influencer with 16 million followers on the app. She spoke to Insider about her marketing strategy and investments in b...
ad-tech05 May 2021, 13:39

SVOD and brand partnership: A successful revenue model
SVOD and brand partnership: A successful revenue model
The pandemic saw OTT pick up traction, which has prompted brands interested in reaching the elusive demographic to consider subscription video-on-demand stream...
media05 May 2021, 11:11

As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders
As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders
In wake of players, support staff and team management executives tested positive for Covid-19, BCCI announced the suspension of IPL 2021. Considering how big t...
advertising05 May 2021, 09:10

Verizon's data dreams, denied
Verizon's data dreams, denied
Hi and welcome to the Insider Advertising newsletter, where we break down the big news in advertising and media news, including: Jitters inside Verizon Media G...
advertising05 May 2021, 03:07

Signal said Facebook shut down its advertising account after the privacy-focused messaging app tried to buy Instagram ads showing how the social media giant collects data
Signal said Facebook shut down its advertising account after the privacy-focused messaging app tried to buy Instagram ads showing how the social media giant collects data
Signal said it tried to buy Instagram ads that would show users how Facebook targets them. The ads would display personal information about users that Facebook...
media04 May 2021, 19:42

As BCCI suspends IPL 2021, experts share how it could impact the ad, marketing and the entertainment world
As BCCI suspends IPL 2021, experts share how it could impact the ad, marketing and the entertainment world
As IPL’s bio bubble breaches and two players Varun Chakravarthy, Sandeep Warrier test positive for COVID-19, BCCI has suspended IPL for this season. Experts te...
advertising14 May 2021, 04:20

Facebook advertisers are getting hit by Apple's privacy changes
Facebook advertisers are getting hit by Apple's privacy changes
Hi and welcome to Insider Advertising for May 14. I'm senior advertising reporter Lauren Johnson, and here's what's going on: First: Nominations for the most innovative chief marketing officers in th...
advertising12 May 2021, 03:56

Apple's privacy change is already crushing advertisers
Apple's privacy change is already crushing advertisers
Hi and welcome to the Insider Advertising newsletter, where we go over the big news in advertising and media, including: Apple's privacy change fallout; Air Mail seeks $15 million; Bezos' TV rules. F...
advertising11 May 2021, 03:33

NBC won't air the Golden Globes
NBC won't air the Golden Globes
Hi and welcome to Insider Advertising for May 11. I'm deputy editor Lucia Moses, filling in for Lauren Johnson, and here's what's going on: NBC won't air Golden Globes. Apple's advertising hire. Warn...
ad-agencies10 May 2021, 12:44

Ogilvy India’s Executive Creative Director Syed Mohammed Talha Nazim passes away
Ogilvy India’s Executive Creative Director Syed Mohammed Talha Nazim passes away
Ad industry mourns the loss of Syed Mohammed Talha Nazim. Ogilvy India had appointed Syed Mohammed Talha Nazim as Executive Creative Director for its Bangalore office in March 2020.Ogilvy India’s Exe...
brands10 May 2021, 10:00

Chef and Content Creator Sanjyot Keer shares everything you need to know about becoming a content creator
Chef and Content Creator Sanjyot Keer shares everything you need to know about becoming a content creator
Hear from India’s most-followed Facebook Creator, Sanjyot Keer, about starting your own page in today’s highly cluttered market. He shares with us a few monetization avenues that content creators can...
brands07 May 2021, 10:00

Despite suspension, IPL gave us a few memorable ads this year, here are our favourites
Despite suspension, IPL gave us a few memorable ads this year, here are our favourites
In India, every sport is played with a pinch of colour and celebration. However, the past two years have been unusual. We have used IPL to escape from reality. We compile a list of IPL ads from this ...
advertising06 May 2021, 20:01

Some TikTok influencers say the reality of living rent-free at content mansions wasn't the Hollywood dream they anticipated
Some TikTok influencers say the reality of living rent-free at content mansions wasn't the Hollywood dream they anticipated
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here. In this w...
advertising05 May 2021, 18:09

British-based Abby Roberts has quickly grown to become one of the biggest makeup creators on TikTok, with 16 million followers. Now she's planning a move to LA to expand her global beauty empire.
British-based Abby Roberts has quickly grown to become one of the biggest makeup creators on TikTok, with 16 million followers. Now she's planning a move to LA to expand her global beauty empire.
Abby Roberts is a popular TikTok beauty influencer with 16 million followers on the app. She spoke to Insider about her marketing strategy and investments in bitcoin and property. Soon Roberts is mov...
advertising05 May 2021, 09:10

Verizon's data dreams, denied
Verizon's data dreams, denied
Hi and welcome to the Insider Advertising newsletter, where we break down the big news in advertising and media news, including: Jitters inside Verizon Media Group; JetBlue picks a new agency; Peloto...
advertising13 May 2021, 18:21

How Instagram plans to prioritize smaller, emerging creators
How Instagram plans to prioritize smaller, emerging creators
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here. In this week's edition: An Instagram exec says Reels is the "biggest opportu...
advertising13 May 2021, 03:50

How Alan Moss is helping Amazon become an advertising giant
How Alan Moss is helping Amazon become an advertising giant
Hi and welcome to Insider Advertising for May 13. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Amazon's Alan Moss. Meltwater settles class action suit. Fashion 'hauls'. If this email was forwarded to you, sign up here for your daily in...
ad-tech11 May 2021, 13:01

The digital exchange: How e-commerce brands have been influencing consumer behavior and scaling-up interactions digitally
The digital exchange: How e-commerce brands have been influencing consumer behavior and scaling-up interactions digitally
Over the past year, e-commerce brands have truly transformed their engagement strategies in the digital space. Neha Sharma Katyal, Business Head – West & South, Twitter India shares some best practices followed by e-commerce brands on Twit...
ad-agencies11 May 2021, 10:00

This is the time for brands to play their part as responsible corporate citizens: Dheeraj Sinha, Leo Burnett
This is the time for brands to play their part as responsible corporate citizens: Dheeraj Sinha, Leo Burnett
We caught up with Dheeraj Sinha, CEO & Chief Strategy Officer, South Asia, Leo Burnett to talk about all that has been happening at the agency, how they have been coping in these difficult times. Sinha told us all that is being done to mak...
media10 May 2021, 14:01

Ranveer Singh was the favourite brand endorser this IPL, with 15% share of ad volumes during 29 matches: TAM Sports
Ranveer Singh was the favourite brand endorser this IPL, with 15% share of ad volumes during 29 matches: TAM Sports
TAM Sports has released a new report on IPL 2021. As per the report, Film Actors led in brands’ endorsement with 48% share of ad volumes, followed by Sports Persons with 38% share during IPL 14. Ranveer Singh was on top with 15% share of a...
brands10 May 2021, 13:09

Barbie’s global campaign reminds us how kids playing with dolls can aid in developing empathy and generosity at an early age
Barbie’s global campaign reminds us how kids playing with dolls can aid in developing empathy and generosity at an early age
The campaign is conceptualised by BBH LA. It highlights how children playing with dolls can help develop more empathy and generosity in them at an early age. We also look at how Barbie’s dolls have evolved over the years.Barbie has taken a...
media10 May 2021, 12:36

Star tells advertisers to pay only for matches that were played this IPL: Report
Star tells advertisers to pay only for matches that were played this IPL: Report
While the indefinite suspension IPL 14 had left advertisers and sponsors worried, Star India has told them to pay only for the matches that have already been paid. Advertisers have also been given a choice to continue with the deals for wh...
brands10 May 2021, 11:53

From CRED to Google, here’s how brands are helping India fight against COVID-19
From CRED to Google, here’s how brands are helping India fight against COVID-19
As the country continues to grapple with the second wave of coronavirus pandemic, healthcare and frontline workers are racing against time to contain its spread. In this fight against coronavirus, a few brands have stepped forward to help ...
advertising10 May 2021, 03:37

Big advertisers are threatening to yank TV dollars
Big advertisers are threatening to yank TV dollars
Hi and welcome to Insider Advertising for May 10. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Advertisers threaten to yank TV spend. Apple's opt-out rates crush advertisers. Instagram cozies up to creators. If this email was forwarded...
brands07 May 2021, 14:13

Vanraj Bhatia, veteran music composer behind Liril, Manthan, and 7000 other jingles passes away; ad industry mourns the loss of the maestro
Vanraj Bhatia, veteran music composer behind Liril, Manthan, and 7000 other jingles passes away; ad industry mourns the loss of the maestro
Music composer Vanraj Bhatia passed away at his residence in Mumbai today. The prolific Bhatia was credited with composing over 7000 jingles which included brands like Liril, Dulux and Amul's Manthan.Veteran music composer Vanraj Bhatia, w...
brands07 May 2021, 10:00

There’s finally a deodorant ad that doesn’t titillate men and present women as one-dimensional objects of sexual desire
There’s finally a deodorant ad that doesn’t titillate men and present women as one-dimensional objects of sexual desire
Over the years, deodorant ads have tried to titillate men by presenting women as one-dimensional objects of sexual desire. They sell fame, sexual appeal and wealth to woo men. Conceptualised by Spring Marketing Capital, Brut’s latest campa...
advertising07 May 2021, 03:55

What Peloton's future looks like after its recall on treadmills
What Peloton's future looks like after its recall on treadmills
Hi and welcome to Insider Advertising for May 7. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Peloton's future. Clubhouse shows. Pornhub acquisition talks. If this email was forwarded to you, sign up here for your daily insider's guide...
media06 May 2021, 17:27

Star India Network garnered a cumulative reach of 352 million in the first 26 matches
Star India Network garnered a cumulative reach of 352 million in the first 26 matches
In wake of players, support staff and team management executives tested positive for Covid-19, BCCI announced the suspension of IPL 2021. After IPL's suspension, Star India has now shared viewership results of its 26 matches.Star India net...
advertising06 May 2021, 02:54

Facebook pushes back advertising meetings after Oversight Board ruling
Facebook pushes back advertising meetings after Oversight Board ruling
Hi and welcome to Insider Advertising for May 6. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Facebook's Trump decision. Bain Capital eyes Kantar PR spinoff. The WarnerMedia execs leading the upfronts. If thi...
ad-tech05 May 2021, 13:39

SVOD and brand partnership: A successful revenue model
SVOD and brand partnership: A successful revenue model
The pandemic saw OTT pick up traction, which has prompted brands interested in reaching the elusive demographic to consider subscription video-on-demand streaming platforms. Divya Dixit, SVP - Revenue & Marketing at ALTBalaji pens down benefits of exploring SVOD. In...
media05 May 2021, 11:11

As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders
As IPL gets suspended indefinitely, experts discuss the broad implications of the move on all stakeholders
In wake of players, support staff and team management executives tested positive for Covid-19, BCCI announced the suspension of IPL 2021. Considering how big the league has become over the years, every year there is a lot of money riding o...
advertising05 May 2021, 03:07

Signal said Facebook shut down its advertising account after the privacy-focused messaging app tried to buy Instagram ads showing how the social media giant collects data
Signal said Facebook shut down its advertising account after the privacy-focused messaging app tried to buy Instagram ads showing how the social media giant collects data
Signal said it tried to buy Instagram ads that would show users how Facebook targets them. The ads would display personal information about users that Facebook uses when...
media04 May 2021, 19:42

As BCCI suspends IPL 2021, experts share how it could impact the ad, marketing and the entertainment world
As BCCI suspends IPL 2021, experts share how it could impact the ad, marketing and the entertainment world
As IPL’s bio bubble breaches and two players Varun Chakravarthy, Sandeep Warrier test positive for COVID-19, BCCI has suspended IPL for this season. Experts tell us about the impact cancellation of India’s biggest sporting tournament and a...