TOP STORY
brands
How Flipkart used Alia Bhatt, Ranbir Kapoor and Kidults to get the next phase of consumers onto its platform
- With an aim to understand what goes behind the lens and camera, Advertising and Media Insider introduces you to its video series, 'Behind The Ads.'
- Today, we get behind-the-scenes of
Flipkart ’s latest ad withRanbir Kapoor ,Alia Bhatt , and Kidults to find out how it was all put together. - Flipkart’s Vikas Gupta and Lowe Lintas’ Sagar Kapoor spoke to us about how the brand reached out to consumers at different stages of their purchase cycle and established themselves as the go-to brand for their fashion needs.
- Gupta also shared the insight behind ‘Kidults,’ the importance of the property for Flipkart, and how it has helped the e-commerce brand stand out in the clutter.
ad-agencies
The idea behind this campaign was to highlight the product USP which is ‘light and free open hair’ using technology-led innovation in the OOH space.
...
ad-agencies
Mindshare's mSamvaad helps connect leading brands of the country to the audience in media-dark areas on the largest voice conferencing infrastructure with a capacity of 25,000 concurrent calls...
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Thrive offers a tailored, strategic approach adapted for the increasingly complex landscape of content creators and platforms of today...
media
Uday Shankar, President The Walt Disney Company APAC and Chairman of Star and Disney India believes that gamification and interactive content is the way forward for Hotstar...
ad-agencies
The idea behind this campaign was to highlight the product USP which is ‘light and free open hair’ using technology-led innovation in the OOH space.
...
ad-agencies
Mindshare's mSamvaad helps connect leading brands of the country to the audience in media-dark areas on the largest voice conferencing infrastructure with a capacity of 25,000 concurrent calls...
ad-agencies
Thrive offers a tailored, strategic approach adapted for the increasingly complex landscape of content creators and platforms of today...
media
Uday Shankar, President The Walt Disney Company APAC and Chairman of Star and Disney India believes that gamification and interactive content is the way forward for Hotstar...
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In 2020, 50% of Presidents are also women for the first time (up from 33% in 2019) – ensuring global female talent is equally represented at the head of the ju...
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Hotstar crossed 400 million downloads, becoming one of the most downloaded apps in India. More than 40% of video consumption came from regional content. Hotstar registered 2X installs in 2019 vs 2018...
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Fastrack has launched a range of 7 perfumes, three each for men and women and another unisex variant. The brand has also roped in Ananya Panday as the face of the new range of fragrances. It will mar...
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Influencer-led marketing has been the hottest trend this year and has grown at an unprecedented rate. Budgets for digital media have grown from less than 5% to over 50%, in some cases this year. The most obvious question is, what’s causing the budgets to swell at su...
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A Facebook contractor accepted thousands of dollars in bribes from an ad agency, according to a report from BuzzFeed News. Ads Inc. reportedly paid the Facebook worker to restore accounts that had been banned for violating Facebook's polic...
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Anupriya Acharya will be leading Publicis Groupe's country agenda across India and Sri Lanka. Her primary responsibilities will include driving greater integration across the Groupe’s operations to deliver end to end marketing transformati...
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Fred Wilson is cofounder and partner at Union Square Ventures, a legendary startup investment firm. He was an early investor in platforms such as Twitter, Tumblr, Zynga, and Etsy. In a rare and wide-ranging interview with Business Insider,...
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Music maestro Ilaiyaraaja has composed the corporate anthem for Hindustan Coca-Cola Beverages. This is his first-ever composition for a corporate in 40 years. We spoke to the brand and agency to find out what made HCCB come up with an anthem now, the rising need for...
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Comic Con India started in 2011 in Delhi and has now expanded to Mumbai, Bengaluru, Hyderabad and Pune. The event has been witnessing a 15-20% increase in footfall every year. Its brand associations have doubled since 2015, this year brand...
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