TOP STORY
How Flipkart used Alia Bhatt, Ranbir Kapoor and Kidults to get the next phase of consumers onto its platform
ad-agencies13 Dec 2019, 11:18
MOMS uses innovative wind sensor technology for Hair & Care's latest campaign, #KhuleBaalBefikar
MOMS uses innovative wind sensor technology for Hair & Care's latest campaign, #KhuleBaalBefikar
The idea behind this campaign was to highlight the product USP which is ‘light and free open hair’ using technology-led innovation in the OOH space. ...
ad-agencies12 Dec 2019, 10:00
How Mindshare is using the power of voice to connect brands to media-dark markets
How Mindshare is using the power of voice to connect brands to media-dark markets
Mindshare's mSamvaad helps connect leading brands of the country to the audience in media-dark areas on the largest voice conferencing infrastructure with a capacity of 25,000 concurrent calls...
ad-agencies12 Dec 2019, 08:41
Wavemaker India launches its Influencer Marketing offering, WM Thrive
Wavemaker India launches its Influencer Marketing offering, WM Thrive
Thrive offers a tailored, strategic approach adapted for the increasingly complex landscape of content creators and platforms of today...
media11 Dec 2019, 06:00
Hotstar wants to take the idea of Watch ‘N Play beyond IPL and sports
Hotstar wants to take the idea of Watch ‘N Play beyond IPL and sports
Uday Shankar, President The Walt Disney Company APAC and Chairman of Star and Disney India believes that gamification and interactive content is the way forward for Hotstar...
ad-agencies13 Dec 2019, 11:18
MOMS uses innovative wind sensor technology for Hair & Care's latest campaign, #KhuleBaalBefikar
MOMS uses innovative wind sensor technology for Hair & Care's latest campaign, #KhuleBaalBefikar
The idea behind this campaign was to highlight the product USP which is ‘light and free open hair’ using technology-led innovation in the OOH space. ...
ad-agencies12 Dec 2019, 10:00
How Mindshare is using the power of voice to connect brands to media-dark markets
How Mindshare is using the power of voice to connect brands to media-dark markets
Mindshare's mSamvaad helps connect leading brands of the country to the audience in media-dark areas on the largest voice conferencing infrastructure with a capacity of 25,000 concurrent calls...
ad-agencies12 Dec 2019, 08:41
Wavemaker India launches its Influencer Marketing offering, WM Thrive
Wavemaker India launches its Influencer Marketing offering, WM Thrive
Thrive offers a tailored, strategic approach adapted for the increasingly complex landscape of content creators and platforms of today...
media11 Dec 2019, 06:00
Hotstar wants to take the idea of Watch ‘N Play beyond IPL and sports
Hotstar wants to take the idea of Watch ‘N Play beyond IPL and sports
Uday Shankar, President The Walt Disney Company APAC and Chairman of Star and Disney India believes that gamification and interactive content is the way forward for Hotstar...
WHAT'S HAPPENING
advertising12 Dec 2019, 00:30

Twitter is trying to build a new decentralized social media service that could transform its business - or present new kinds of headaches
Twitter is trying to build a new decentralized social media service that could transform its business - or present new kinds of headaches
Twitter is trying to build a new decentralized social media protocol, CEO Jack Dorsey said. Developed by a new team called "Bluesky," it will take inspiration ...
brands11 Dec 2019, 10:00

Why brands are still betting big on influencers
Why brands are still betting big on influencers
Influencer-led marketing has been the hottest trend this year and has grown at an unprecedented rate. Budgets for digital media have grown from less than 5% to...
advertising11 Dec 2019, 04:01

A Facebook worker reportedly accepted thousands of dollars in bribes to restore banned accounts
A Facebook worker reportedly accepted thousands of dollars in bribes to restore banned accounts
A Facebook contractor accepted thousands of dollars in bribes from an ad agency, according to a report from BuzzFeed News. Ads Inc. reportedly paid the Faceboo...
ad-agencies10 Dec 2019, 19:52

Publicis Groupe appoints Anupriya Acharya as CEO, South Asia as Saurabh Varma resigns
Publicis Groupe appoints Anupriya Acharya as CEO, South Asia as Saurabh Varma resigns
Anupriya Acharya will be leading Publicis Groupe's country agenda across India and Sri Lanka. Her primary responsibilities will include driving greater integra...
ad-tech10 Dec 2019, 16:39

Hotstar sees 63% of its total online entertainment consumption come from non-metro cities
Hotstar sees 63% of its total online entertainment consumption come from non-metro cities
Hotstar crossed 400 million downloads, becoming one of the most downloaded apps in India. More than 40% of video consumption came from regional content. Hotsta...
ad-tech10 Dec 2019, 14:17

Artificial Intelligence Specialist and Digital Marketing Specialist emerge as one of the high-demanding jobs: LinkedIn Report
Artificial Intelligence Specialist and Digital Marketing Specialist emerge as one of the high-demanding jobs: LinkedIn Report
LinkedIn reveals India’s Top 15 Emerging Jobs for 2020; ‘Blockchain Developer’ and ‘AI Specialist’ top the list, Digital Marketing Specialist appears on number...
brands10 Dec 2019, 13:23

Pepsi gets a 54-year-old star, Salman Khan to target millennials
Pepsi gets a 54-year-old star, Salman Khan to target millennials
A 360-degree campaign will be launched in 2020 to ‘reflect the self-confidence of today's youth’. Pepsi will be launching its association with Salman Khan by t...
brands10 Dec 2019, 10:00

Fastrack forays into perfume segment, is confident of overtaking Skinn in terms of volumes in 2-3 years
Fastrack forays into perfume segment, is confident of overtaking Skinn in terms of volumes in 2-3 years
Fastrack has launched a range of 7 perfumes, three each for men and women and another unisex variant. The brand has also roped in Ananya Panday as the face of ...
advertising10 Dec 2019, 02:09

Top venture capitalist Fred Wilson reveals why he's investing in media while others are fleeing: 'I like to zig when other people zag'
Top venture capitalist Fred Wilson reveals why he's investing in media while others are fleeing: 'I like to zig when other people zag'
Fred Wilson is cofounder and partner at Union Square Ventures, a legendary startup investment firm. He was an early investor in platforms such as Twitter, Tumb...
advertising9 Dec 2019, 21:42

Actress in Peloton's viral holiday commercial says she is 'shocked and overwhelmed' by the response
Actress in Peloton's viral holiday commercial says she is 'shocked and overwhelmed' by the response
The actress in Peloton's viral holiday ad has spoken out. A massive search for the identity of the "Peloton Wife" took place via social media following her app...
ad-tech9 Dec 2019, 16:15

Helo upgrades its safety features and content moderation policies; makes it available in 14 Indian languages
Helo upgrades its safety features and content moderation policies; makes it available in 14 Indian languages
Helo has added in-app safety measures with 13 new safety features such as in-app reporting, privacy settings, restricted mode, parental control and comment fil...
ad-agencies9 Dec 2019, 11:35

Ad spends in India to grow at the rate of 12-13% YoY til 2024: GroupM Report
Ad spends in India to grow at the rate of 12-13% YoY til 2024: GroupM Report
India is the world leader among other larger media markets in advertising across mediums and will continue to give a stellar performance in terms of numbers wi...
brands9 Dec 2019, 10:00

How the highly personalised 'dynamic creatives' are helping brands target customers with relevant ads
How the highly personalised 'dynamic creatives' are helping brands target customers with relevant ads
Dynamic creatives are customised ads that optimise ROI automatically by providing relevant content for consumers. These use dynamically assembled elements such...
brands6 Dec 2019, 11:08

From Kia Motor’s ad for Seltos to Samsung’s Good Vibes App ad, these are ads India watched the most in 2019 according to YouTube's ad leaderboard
From Kia Motor’s ad for Seltos to Samsung’s Good Vibes App ad, these are ads India watched the most in 2019 according to YouTube's ad leaderboard
As part of the 2019 yearly wrap-up, Google India today announced its annual YouTube ads leaderboard for India. The YouTube Ads Leaderboard captures ads that re...
brands6 Dec 2019, 10:00

Here is how Maestro Ilaiyaraaja composed HCCB’s anthem
Here is how Maestro Ilaiyaraaja composed HCCB’s anthem
Music maestro Ilaiyaraaja has composed the corporate anthem for Hindustan Coca-Cola Beverages. This is his first-ever composition for a corporate in 40 years. ...
ad-agencies6 Dec 2019, 09:54

Cannes Lions announces 2020 Jury Presidents; for the first time, 50% Presidents are women
Cannes Lions announces 2020 Jury Presidents; for the first time, 50% Presidents are women
In 2020, 50% of Presidents are also women for the first time (up from 33% in 2019) – ensuring global female talent is equally represented at the head of the ju...
ad-agencies6 Dec 2019, 09:35

WPP completes sale of 60% of Kantar to Bain Capital Private Equity
WPP completes sale of 60% of Kantar to Bain Capital Private Equity
WPP has completed the transaction to sell 60% of Kantar, its global data, research, consulting and analytics business to Bain Capital Private Equity. Following...
advertising6 Dec 2019, 03:44

Netflix just made it safe for companies to joke about sex on Twitter
Netflix just made it safe for companies to joke about sex on Twitter
Netflix on Thursday helped a meme related to double entendres go viral on Twitter. The meme asks users for phrases they can say during sex and some other activ...
ad-tech5 Dec 2019, 13:17

How TikTok made Madhuri Dixit Nene, Guru Randhawa, Sunny Leone go on a nostalgia trip
How TikTok made Madhuri Dixit Nene, Guru Randhawa, Sunny Leone go on a nostalgia trip
Celebs like Madhuri Dixit Nene, Guru Randhawa, Sunny Leone and many more join the challenge to share their life evolving moments with fans. The campaign went v...
brands5 Dec 2019, 10:00

Comic Con India has seen doubling of brand associations since 2015; to launch in Ahmedabad, Kolkata and Chennai soon
Comic Con India has seen doubling of brand associations since 2015; to launch in Ahmedabad, Kolkata and Chennai soon
Comic Con India started in 2011 in Delhi and has now expanded to Mumbai, Bengaluru, Hyderabad and Pune. The event has been witnessing a 15-20% increase in foot...
advertising5 Dec 2019, 02:08

Elizabeth Warren just tweeted at Larry Page that Congress will still hold him accountable for Google, regardless of his job title
Elizabeth Warren just tweeted at Larry Page that Congress will still hold him accountable for Google, regardless of his job title
Google co-founders Larry Page and Sergey Brin announced Tuesday they would step down from their executive roles at the tech giant's parent company Alphabet. US...
advertising5 Dec 2019, 00:26

Peloton's confusing holiday ad has turned into a viral internet meme - and it's dragging the company through the mud at a critical moment
Peloton's confusing holiday ad has turned into a viral internet meme - and it's dragging the company through the mud at a critical moment
Peloton recently released a holiday ad that garnered a lot of criticism online.  The backlash to the ad comes amid a crucial shorter-than-usual holiday shoppin...
ad-tech10 Dec 2019, 16:39

Hotstar sees 63% of its total online entertainment consumption come from non-metro cities
Hotstar sees 63% of its total online entertainment consumption come from non-metro cities
Hotstar crossed 400 million downloads, becoming one of the most downloaded apps in India. More than 40% of video consumption came from regional content. Hotstar registered 2X installs in 2019 vs 2018...
brands10 Dec 2019, 10:00

Fastrack forays into perfume segment, is confident of overtaking Skinn in terms of volumes in 2-3 years
Fastrack forays into perfume segment, is confident of overtaking Skinn in terms of volumes in 2-3 years
Fastrack has launched a range of 7 perfumes, three each for men and women and another unisex variant. The brand has also roped in Ananya Panday as the face of the new range of fragrances. It will mar...
ad-tech9 Dec 2019, 16:15

Helo upgrades its safety features and content moderation policies; makes it available in 14 Indian languages
Helo upgrades its safety features and content moderation policies; makes it available in 14 Indian languages
Helo has added in-app safety measures with 13 new safety features such as in-app reporting, privacy settings, restricted mode, parental control and comment filter. The community guidelines are now av...
brands6 Dec 2019, 11:08

From Kia Motor’s ad for Seltos to Samsung’s Good Vibes App ad, these are ads India watched the most in 2019 according to YouTube's ad leaderboard
From Kia Motor’s ad for Seltos to Samsung’s Good Vibes App ad, these are ads India watched the most in 2019 according to YouTube's ad leaderboard
As part of the 2019 yearly wrap-up, Google India today announced its annual YouTube ads leaderboard for India. The YouTube Ads Leaderboard captures ads that receive the maximum views, shares, and lov...
ad-agencies6 Dec 2019, 09:35

WPP completes sale of 60% of Kantar to Bain Capital Private Equity
WPP completes sale of 60% of Kantar to Bain Capital Private Equity
WPP has completed the transaction to sell 60% of Kantar, its global data, research, consulting and analytics business to Bain Capital Private Equity. Following final completion in respect of the rema...
advertising6 Dec 2019, 03:44

Netflix just made it safe for companies to joke about sex on Twitter
Netflix just made it safe for companies to joke about sex on Twitter
Netflix on Thursday helped a meme related to double entendres go viral on Twitter. The meme asks users for phrases they can say during sex and some other activity. Netflix tweaked the meme to encoura...
advertising5 Dec 2019, 00:26

Peloton's confusing holiday ad has turned into a viral internet meme - and it's dragging the company through the mud at a critical moment
Peloton's confusing holiday ad has turned into a viral internet meme - and it's dragging the company through the mud at a critical moment
Peloton recently released a holiday ad that garnered a lot of criticism online.  The backlash to the ad comes amid a crucial shorter-than-usual holiday shopping season. The ad has inspired numerous s...
advertising12 Dec 2019, 00:30

Twitter is trying to build a new decentralized social media service that could transform its business - or present new kinds of headaches
Twitter is trying to build a new decentralized social media service that could transform its business - or present new kinds of headaches
Twitter is trying to build a new decentralized social media protocol, CEO Jack Dorsey said. Developed by a new team called "Bluesky," it will take inspiration from email and try offer an alternative to traditional, centralized social media...
brands11 Dec 2019, 10:00

Why brands are still betting big on influencers
Why brands are still betting big on influencers
Influencer-led marketing has been the hottest trend this year and has grown at an unprecedented rate. Budgets for digital media have grown from less than 5% to over 50%, in some cases this year. The most obvious question is, what’s causing the budgets to swell at su...
advertising11 Dec 2019, 04:01

A Facebook worker reportedly accepted thousands of dollars in bribes to restore banned accounts
A Facebook worker reportedly accepted thousands of dollars in bribes to restore banned accounts
A Facebook contractor accepted thousands of dollars in bribes from an ad agency, according to a report from BuzzFeed News. Ads Inc. reportedly paid the Facebook worker to restore accounts that had been banned for violating Facebook's polic...
ad-agencies10 Dec 2019, 19:52

Publicis Groupe appoints Anupriya Acharya as CEO, South Asia as Saurabh Varma resigns
Publicis Groupe appoints Anupriya Acharya as CEO, South Asia as Saurabh Varma resigns
Anupriya Acharya will be leading Publicis Groupe's country agenda across India and Sri Lanka. Her primary responsibilities will include driving greater integration across the Groupe’s operations to deliver end to end marketing transformati...
ad-tech10 Dec 2019, 14:17

Artificial Intelligence Specialist and Digital Marketing Specialist emerge as one of the high-demanding jobs: LinkedIn Report
Artificial Intelligence Specialist and Digital Marketing Specialist emerge as one of the high-demanding jobs: LinkedIn Report
LinkedIn reveals India’s Top 15 Emerging Jobs for 2020; ‘Blockchain Developer’ and ‘AI Specialist’ top the list, Digital Marketing Specialist appears on number 13. Bengaluru continues to be the Silicon Valley of India; Hyderabad trails clo...
brands10 Dec 2019, 13:23

Pepsi gets a 54-year-old star, Salman Khan to target millennials
Pepsi gets a 54-year-old star, Salman Khan to target millennials
A 360-degree campaign will be launched in 2020 to ‘reflect the self-confidence of today's youth’. Pepsi will be launching its association with Salman Khan by tying up with Dabangg 3. According to industry sources, the deal was finalised at Rs 15 crore. From Disha Pa...
advertising10 Dec 2019, 02:09

Top venture capitalist Fred Wilson reveals why he's investing in media while others are fleeing: 'I like to zig when other people zag'
Top venture capitalist Fred Wilson reveals why he's investing in media while others are fleeing: 'I like to zig when other people zag'
Fred Wilson is cofounder and partner at Union Square Ventures, a legendary startup investment firm. He was an early investor in platforms such as Twitter, Tumblr, Zynga, and Etsy. In a rare and wide-ranging interview with Business Insider,...
advertising9 Dec 2019, 21:42

Actress in Peloton's viral holiday commercial says she is 'shocked and overwhelmed' by the response
Actress in Peloton's viral holiday commercial says she is 'shocked and overwhelmed' by the response
The actress in Peloton's viral holiday ad has spoken out. A massive search for the identity of the "Peloton Wife" took place via social media following her appearance in the ad that was criticized by many for its message. "To say I was sho...
ad-agencies9 Dec 2019, 11:35

Ad spends in India to grow at the rate of 12-13% YoY til 2024: GroupM Report
Ad spends in India to grow at the rate of 12-13% YoY til 2024: GroupM Report
India is the world leader among other larger media markets in advertising across mediums and will continue to give a stellar performance in terms of numbers with high single digits. On the other hand, the global economy has weakened in 201...
brands9 Dec 2019, 10:00

How the highly personalised 'dynamic creatives' are helping brands target customers with relevant ads
How the highly personalised 'dynamic creatives' are helping brands target customers with relevant ads
Dynamic creatives are customised ads that optimise ROI automatically by providing relevant content for consumers. These use dynamically assembled elements such as time, relevance, pace, context and call to action to serve up a customised a...
brands6 Dec 2019, 10:00

Here is how Maestro Ilaiyaraaja composed HCCB’s anthem
Here is how Maestro Ilaiyaraaja composed HCCB’s anthem
Music maestro Ilaiyaraaja has composed the corporate anthem for Hindustan Coca-Cola Beverages. This is his first-ever composition for a corporate in 40 years. We spoke to the brand and agency to find out what made HCCB come up with an anthem now, the rising need for...
ad-agencies6 Dec 2019, 09:54

Cannes Lions announces 2020 Jury Presidents; for the first time, 50% Presidents are women
Cannes Lions announces 2020 Jury Presidents; for the first time, 50% Presidents are women
In 2020, 50% of Presidents are also women for the first time (up from 33% in 2019) – ensuring global female talent is equally represented at the head of the juries. The new Creative Business Transformation Lions will also be awarded in 202...
ad-tech5 Dec 2019, 13:17

How TikTok made Madhuri Dixit Nene, Guru Randhawa, Sunny Leone go on a nostalgia trip
How TikTok made Madhuri Dixit Nene, Guru Randhawa, Sunny Leone go on a nostalgia trip
Celebs like Madhuri Dixit Nene, Guru Randhawa, Sunny Leone and many more join the challenge to share their life evolving moments with fans. The campaign went viral within two days of launch, clocking more than 1 billion views until now. Th...
brands5 Dec 2019, 10:00

Comic Con India has seen doubling of brand associations since 2015; to launch in Ahmedabad, Kolkata and Chennai soon
Comic Con India has seen doubling of brand associations since 2015; to launch in Ahmedabad, Kolkata and Chennai soon
Comic Con India started in 2011 in Delhi and has now expanded to Mumbai, Bengaluru, Hyderabad and Pune. The event has been witnessing a 15-20% increase in footfall every year. Its brand associations have doubled since 2015, this year brand...
advertising5 Dec 2019, 02:08

Elizabeth Warren just tweeted at Larry Page that Congress will still hold him accountable for Google, regardless of his job title
Elizabeth Warren just tweeted at Larry Page that Congress will still hold him accountable for Google, regardless of his job title
Google co-founders Larry Page and Sergey Brin announced Tuesday they would step down from their executive roles at the tech giant's parent company Alphabet. US presidential candidate Elizabeth Warren, who has made regulating big tech a cor...
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