TOP STORY
Here's how Amit and Gaurav Khatri are making the right 'Noise'
brands30 Mar 2022, 10:00
Here’s how The Body Shop navigated the pandemic and is growing its business in IndiaHere’s how The Body Shop navigated the pandemic and is growing its business in India
Vishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far...
brands29 Mar 2022, 10:00
I have a dream of becoming a creative unicorn: Raj ShamaniI have a dream of becoming a creative unicorn: Raj Shamani
Raj Shamani was 16 when he joined his father’s business, which traded in chemicals for soaps and detergents...
brands28 Mar 2022, 10:00
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 yearsHere’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 years
Suhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's journey so far...
brands25 Mar 2022, 10:01
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumersAs inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumers
Swapnil Tripathi, Chief Business Officer, IntrCity SmartBus tells us about the brand's journey...
media25 Mar 2022, 11:47
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022
2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020...
media24 Mar 2022, 10:00
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket seasonWhy mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season
Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness during the cricket season...
brands30 Mar 2022, 10:00
Here’s how The Body Shop navigated the pandemic and is growing its business in IndiaHere’s how The Body Shop navigated the pandemic and is growing its business in India
Vishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far...
brands29 Mar 2022, 10:00
I have a dream of becoming a creative unicorn: Raj ShamaniI have a dream of becoming a creative unicorn: Raj Shamani
Raj Shamani was 16 when he joined his father’s business, which traded in chemicals for soaps and detergents...
brands28 Mar 2022, 10:00
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 yearsHere’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 years
Suhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's journey so far...
brands25 Mar 2022, 10:01
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumersAs inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumers
Swapnil Tripathi, Chief Business Officer, IntrCity SmartBus tells us about the brand's journey...
media25 Mar 2022, 11:47
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022
2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020...
media24 Mar 2022, 10:00
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket seasonWhy mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season
Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness during the cricket season...
WHAT'S HAPPENING
advertising22 Mar 2023, 00:01

Marketing for Small Business: Expert advice for engaging new customers, boosting profits, and retaining talent
Marketing for Small Business: Expert advice for engaging new customers, boosting profits, and retaining talent
Small-business owners have a tall mountain to climb. Not only are they pouring a colossal amount of energy into running a business and weathering market change...
advertising21 Mar 2023, 19:19

How to make $10,000 a month or more on OnlyFans, according to creators
How to make $10,000 a month or more on OnlyFans, according to creators
OnlyFans has become a go-to platform for creators, particularly in the sphere of adult content. Influencers have built lucrative businesses on the subscription...
advertising18 Mar 2023, 02:22

How much money YouTubers with 1 million subscribers make
How much money YouTubers with 1 million subscribers make
Creators who are a part of YouTube's Partner Program can monetize their videos with ads. YouTubers can make thousands of dollars each month from the program. T...
advertising18 Mar 2023, 02:01

How Instagram nano influencers make money with under 10,000 followers
How Instagram nano influencers make money with under 10,000 followers
"Nano" influencers are generally defined as having fewer than 10,000 followers on Instagram. And some have turned their social-media hobbies into part-time job...
advertising18 Mar 2023, 02:01

How to create an influencer media kit to get brand deals
How to create an influencer media kit to get brand deals
Social-media influencers use media kits to pitch themselves to brands. These documents often provide metrics, and some kits also include pay rates. Many social...
advertising17 Mar 2023, 04:56

How much money YouTubers make, according to dozens of creators
How much money YouTubers make, according to dozens of creators
YouTube creators who are part of the Partner Program can monetize their videos with ads. Eight YouTubers said they earned between $1.61 and $29.30 per 1,000 vi...
advertising14 Mar 2023, 21:07

Seeking nominations for top European and UK digital talent-management firms
Seeking nominations for top European and UK digital talent-management firms
Insider is looking for the top European and UK digital talent-management firms for our inaugural list. Nominees must be firms that were founded in Europe and t...
advertising10 Mar 2023, 04:26

How TikTok is changing the music industry
How TikTok is changing the music industry
TikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. ...
advertising08 Mar 2023, 19:44

Seeking nominations for the most innovative chief marketing officers in the world in 2023
Seeking nominations for the most innovative chief marketing officers in the world in 2023
We're seeking nominations for Insider's eighth annual list of the most innovative CMOs. They're confronting economic volatility, the rise of AI, and finding ne...
advertising08 Mar 2023, 04:08

Seeking nominations for the 2023 rising stars of adtech
Seeking nominations for the 2023 rising stars of adtech
Business Insider is compiling its annual list that honors the rising stars transforming how digital ads are bought and sold. We're looking for up-and-comers wh...
advertising17 Feb 2023, 22:54

The 'He Gets Us' Jesus ads that ran during the Super Bowl preached a message of unity. Instead, they just made everyone more angry.
The 'He Gets Us' Jesus ads that ran during the Super Bowl preached a message of unity. Instead, they just made everyone more angry.
The "He Gets Us" campaign has ties to anti-LGBTQ and anti-abortion causes, according to CNN. Some conservatives have bashed the ads for their depiction of Chri...
advertising17 Feb 2023, 04:55

From meltdowns to break-ups, viewers are still talking about Tubi's divisive prank Super Bowl ad days after it aired
From meltdowns to break-ups, viewers are still talking about Tubi's divisive prank Super Bowl ad days after it aired
Tubi aired a cheeky prank commercial during Super Bowl LVII on Sunday that many are still discussing. The ad made viewers think the game was back, only to be i...
advertising17 Feb 2023, 02:28

Seeking nominations for the top talent helping advertisers figure out how to use ChatGPT and other types of generative AI
Seeking nominations for the top talent helping advertisers figure out how to use ChatGPT and other types of generative AI
Insider is seeking nominations for a list of marketing and ad agency execs figuring out how to use generative AI. They're people tasked with building new strat...
advertising13 Feb 2023, 00:53

Companies are releasing Super Bowl ads loaded with celebs — take a sneak, pre-game peek at some of the best ones
Companies are releasing Super Bowl ads loaded with celebs — take a sneak, pre-game peek at some of the best ones
Bryan Cranston and Aaron Paul return as Walter White and Jesse Pinkman in one of the much anticipated Super Bowl commercials. Maya Rudolph lets us know that he...
advertising11 Feb 2023, 23:28

I asked ChatGPT to write a viral Super Bowl commercial. Here's what an advertising pro thought of the AI script.
I asked ChatGPT to write a viral Super Bowl commercial. Here's what an advertising pro thought of the AI script.
AI took on ads for a generic beer commercial, a Lexus, and chicken-flavored Skittles. I pitched three AI-generated scripts to an advertising pro. They didn't q...
advertising09 Feb 2023, 05:28

Inside the Disney drama as CEO Bob Iger announces massive layoffs and a reorg that dismantles the structure under predecessor Bob Chapek
Inside the Disney drama as CEO Bob Iger announces massive layoffs and a reorg that dismantles the structure under predecessor Bob Chapek
Bob Iger returned to Disney as CEO in November, ending Bob Chapek's rocky tenure. Iger announced massive layoffs and a restructure as Disney faces mounting fin...
advertising07 Feb 2023, 21:03

Read the pitch decks that helped 20 creator economy startups raise millions of dollars
Read the pitch decks that helped 20 creator economy startups raise millions of dollars
The "creator economy" is catching the attention – and wallets — of notable VCs. Creator-focused startups are raising millions of dollars. The phrase "creator e...
advertising07 Feb 2023, 19:28

6 Black-owned influencer management firms and talent agencies helping creators of color earn more money
6 Black-owned influencer management firms and talent agencies helping creators of color earn more money
Influencer-management firms can help creators boost their income, including by landing brand deals. Some managers and agents have started their own firms after...
advertising03 Feb 2023, 22:36

Seeking nominations for women startup founders in the creator economy. Nominate yourself or someone you know.
Seeking nominations for women startup founders in the creator economy. Nominate yourself or someone you know.
We are looking for women startup founders in the creator economy and influencer space. Nominees must be women and have founded a creator-adjacent startup. Insi...
advertising28 Jan 2023, 01:53

A TikToker is facing backlash for arguing that it's OK to lie about sponsored products amid the 'MascaraGate' scandal
A TikToker is facing backlash for arguing that it's OK to lie about sponsored products amid the 'MascaraGate' scandal
'MascaraGate' has consumed TikTok, with a beauty guru being accused of false advertising. But several TikTok creators, including Mads Lewis, seemed to defend t...
advertising28 Jan 2023, 01:23

Some of the most controversial beauty gurus are speaking out as a TikTok star's mascara review stirs up explosive drama on the app
Some of the most controversial beauty gurus are speaking out as a TikTok star's mascara review stirs up explosive drama on the app
A TikToker has come under fire after she was accused of wearing fake eyelashes in a mascara review. Mikayla Nogueira's video was viewed over 23.2 million times...
advertising26 Jan 2023, 21:33

Nick Clegg led Meta's decision to reinstate Trump to Facebook and Instagram. Here's how the former UK deputy prime minister charmed his way into Mark Zuckerberg's inner circle.
Nick Clegg led Meta's decision to reinstate Trump to Facebook and Instagram. Here's how the former UK deputy prime minister charmed his way into Mark Zuckerberg's inner circle.
Nick Clegg has risen quickly to become one of Mark Zuckerberg's closest confidants at Meta. Clegg, a former UK deputy prime minister, led the decision to reins...
advertising17 Jan 2023, 20:12

How to get a YouTube video editor job and how much they earn
How to get a YouTube video editor job and how much they earn
It's become increasingly common for YouTubers to hire editors to help with their videos. Being a YouTube video editor can be lucrative and become a full-time j...
advertising12 Jan 2023, 20:25

We updated our Netflix org chart — including new top advertising, gaming, and marketing leadership — after a year of layoffs and restructuring
We updated our Netflix org chart — including new top advertising, gaming, and marketing leadership — after a year of layoffs and restructuring
2022 was a transformational year for Netflix that marked the streamer's foray into advertising. It also brought layoffs, top exec exits, and structural changes...
advertising11 Jan 2023, 03:20

Check out these 41 pitch decks that advertising startups used to raise millions from top investors
Check out these 41 pitch decks that advertising startups used to raise millions from top investors
Investors are pouring money into marketing and media startups. These startups are using technology to disrupt advertising and marketing. Read these 41 decks to...
advertising10 Jan 2023, 22:24

Seeking nominations for the top creator economy startups in New York in 2023
Seeking nominations for the top creator economy startups in New York in 2023
Insider is updating its list of the top creator-economy startups in New York. We'll weigh factors like funding, user adoption, and impact on the influencer ind...
advertising22 Mar 2023, 00:01

Marketing for Small Business: Expert advice for engaging new customers, boosting profits, and retaining talent
Marketing for Small Business: Expert advice for engaging new customers, boosting profits, and retaining talent
Small-business owners have a tall mountain to climb. Not only are they pouring a colossal amount of energy into running a business and weathering market changes, but they also need to know where and ...
advertising18 Mar 2023, 02:01

How Instagram nano influencers make money with under 10,000 followers
How Instagram nano influencers make money with under 10,000 followers
"Nano" influencers are generally defined as having fewer than 10,000 followers on Instagram. And some have turned their social-media hobbies into part-time jobs or side hustles. "Nano" influencers ma...
advertising08 Mar 2023, 19:44

Seeking nominations for the most innovative chief marketing officers in the world in 2023
Seeking nominations for the most innovative chief marketing officers in the world in 2023
We're seeking nominations for Insider's eighth annual list of the most innovative CMOs. They're confronting economic volatility, the rise of AI, and finding new ways to reach consumers. Insider is se...
advertising17 Feb 2023, 04:55

From meltdowns to break-ups, viewers are still talking about Tubi's divisive prank Super Bowl ad days after it aired
From meltdowns to break-ups, viewers are still talking about Tubi's divisive prank Super Bowl ad days after it aired
Tubi aired a cheeky prank commercial during Super Bowl LVII on Sunday that many are still discussing. The ad made viewers think the game was back, only to be interrupted by a switch to the Tubi app. ...
advertising11 Feb 2023, 23:28

I asked ChatGPT to write a viral Super Bowl commercial. Here's what an advertising pro thought of the AI script.
I asked ChatGPT to write a viral Super Bowl commercial. Here's what an advertising pro thought of the AI script.
AI took on ads for a generic beer commercial, a Lexus, and chicken-flavored Skittles. I pitched three AI-generated scripts to an advertising pro. They didn't quite meet his standards. The biggest adv...
advertising07 Feb 2023, 19:28

6 Black-owned influencer management firms and talent agencies helping creators of color earn more money
6 Black-owned influencer management firms and talent agencies helping creators of color earn more money
Influencer-management firms can help creators boost their income, including by landing brand deals. Some managers and agents have started their own firms after seeing that BIPOC creators have made le...
advertising28 Jan 2023, 01:23

Some of the most controversial beauty gurus are speaking out as a TikTok star's mascara review stirs up explosive drama on the app
Some of the most controversial beauty gurus are speaking out as a TikTok star's mascara review stirs up explosive drama on the app
A TikToker has come under fire after she was accused of wearing fake eyelashes in a mascara review. Mikayla Nogueira's video was viewed over 23.2 million times and received backlash on social media. ...
advertising12 Jan 2023, 20:25

We updated our Netflix org chart — including new top advertising, gaming, and marketing leadership — after a year of layoffs and restructuring
We updated our Netflix org chart — including new top advertising, gaming, and marketing leadership — after a year of layoffs and restructuring
2022 was a transformational year for Netflix that marked the streamer's foray into advertising. It also brought layoffs, top exec exits, and structural changes to the company. Netflix may be remember...
advertising21 Mar 2023, 19:19

How to make $10,000 a month or more on OnlyFans, according to creators
How to make $10,000 a month or more on OnlyFans, according to creators
OnlyFans has become a go-to platform for creators, particularly in the sphere of adult content. Influencers have built lucrative businesses on the subscription platform. The subscription website OnlyFans has become the go-to platform for c...
advertising18 Mar 2023, 02:22

How much money YouTubers with 1 million subscribers make
How much money YouTubers with 1 million subscribers make
Creators who are a part of YouTube's Partner Program can monetize their videos with ads. YouTubers can make thousands of dollars each month from the program. This is the latest installment of Insider's YouTube money logs, where creators break down how much they earn...
advertising18 Mar 2023, 02:01

How to create an influencer media kit to get brand deals
How to create an influencer media kit to get brand deals
Social-media influencers use media kits to pitch themselves to brands. These documents often provide metrics, and some kits also include pay rates. Many social-media creators rely on brand deals as their main source of income. Influencers can offer advertisers a ran...
advertising17 Mar 2023, 04:56

How much money YouTubers make, according to dozens of creators
How much money YouTubers make, according to dozens of creators
YouTube creators who are part of the Partner Program can monetize their videos with ads. Eight YouTubers said they earned between $1.61 and $29.30 per 1,000 views. YouTubers can earn their money a number of ways, from sponsorships to selling merchandise. But revenue...
advertising14 Mar 2023, 21:07

Seeking nominations for top European and UK digital talent-management firms
Seeking nominations for top European and UK digital talent-management firms
Insider is looking for the top European and UK digital talent-management firms for our inaugural list. Nominees must be firms that were founded in Europe and the UK and serve those markets. The creator economy is a global space, and non-US...
advertising10 Mar 2023, 04:26

How TikTok is changing the music industry
How TikTok is changing the music industry
TikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. TikTok is an essential promotional tool for music artists and record labels. Songs can rise up organically ...
advertising08 Mar 2023, 04:08

Seeking nominations for the 2023 rising stars of adtech
Seeking nominations for the 2023 rising stars of adtech
Business Insider is compiling its annual list that honors the rising stars transforming how digital ads are bought and sold. We're looking for up-and-comers who specialize in adtech at adtech firms, brands, agencies, and publishers. We're seeking nominations for Bus...
advertising17 Feb 2023, 22:54

The 'He Gets Us' Jesus ads that ran during the Super Bowl preached a message of unity. Instead, they just made everyone more angry.
The 'He Gets Us' Jesus ads that ran during the Super Bowl preached a message of unity. Instead, they just made everyone more angry.
The "He Gets Us" campaign has ties to anti-LGBTQ and anti-abortion causes, according to CNN. Some conservatives have bashed the ads for their depiction of Christianity. Two black and white ads cut through a barrage of color and celebrity d...
advertising17 Feb 2023, 02:28

Seeking nominations for the top talent helping advertisers figure out how to use ChatGPT and other types of generative AI
Seeking nominations for the top talent helping advertisers figure out how to use ChatGPT and other types of generative AI
Insider is seeking nominations for a list of marketing and ad agency execs figuring out how to use generative AI. They're people tasked with building new strategies around search or content creation. Advertising is about to undergo a massi...
advertising13 Feb 2023, 00:53

Companies are releasing Super Bowl ads loaded with celebs — take a sneak, pre-game peek at some of the best ones
Companies are releasing Super Bowl ads loaded with celebs — take a sneak, pre-game peek at some of the best ones
Bryan Cranston and Aaron Paul return as Walter White and Jesse Pinkman in one of the much anticipated Super Bowl commercials. Maya Rudolph lets us know that her face will now become a part of the iconic candy, M&M's. Some of the splashiest...
advertising09 Feb 2023, 05:28

Inside the Disney drama as CEO Bob Iger announces massive layoffs and a reorg that dismantles the structure under predecessor Bob Chapek
Inside the Disney drama as CEO Bob Iger announces massive layoffs and a reorg that dismantles the structure under predecessor Bob Chapek
Bob Iger returned to Disney as CEO in November, ending Bob Chapek's rocky tenure. Iger announced massive layoffs and a restructure as Disney faces mounting financial challenges. In one of the most dramatic reversals in corporate history, t...
advertising07 Feb 2023, 21:03

Read the pitch decks that helped 20 creator economy startups raise millions of dollars
Read the pitch decks that helped 20 creator economy startups raise millions of dollars
The "creator economy" is catching the attention – and wallets — of notable VCs. Creator-focused startups are raising millions of dollars. The phrase "creator economy" skyrocketed as a buzzword in 2021 as creators, VCs, and entrepreneurs ru...
advertising03 Feb 2023, 22:36

Seeking nominations for women startup founders in the creator economy. Nominate yourself or someone you know.
Seeking nominations for women startup founders in the creator economy. Nominate yourself or someone you know.
We are looking for women startup founders in the creator economy and influencer space. Nominees must be women and have founded a creator-adjacent startup. Insider is seeking nominations for our inaugural list of women founders in the creat...
advertising28 Jan 2023, 01:53

A TikToker is facing backlash for arguing that it's OK to lie about sponsored products amid the 'MascaraGate' scandal
A TikToker is facing backlash for arguing that it's OK to lie about sponsored products amid the 'MascaraGate' scandal
'MascaraGate' has consumed TikTok, with a beauty guru being accused of false advertising. But several TikTok creators, including Mads Lewis, seemed to defend the practice, saying "everyone does it." As "lashgate" has consumed TikTok, with ...
advertising26 Jan 2023, 21:33

Nick Clegg led Meta's decision to reinstate Trump to Facebook and Instagram. Here's how the former UK deputy prime minister charmed his way into Mark Zuckerberg's inner circle.
Nick Clegg led Meta's decision to reinstate Trump to Facebook and Instagram. Here's how the former UK deputy prime minister charmed his way into Mark Zuckerberg's inner circle.
Nick Clegg has risen quickly to become one of Mark Zuckerberg's closest confidants at Meta. Clegg, a former UK deputy prime minister, led the decision to reinstate Donal...
advertising17 Jan 2023, 20:12

How to get a YouTube video editor job and how much they earn
How to get a YouTube video editor job and how much they earn
It's become increasingly common for YouTubers to hire editors to help with their videos. Being a YouTube video editor can be lucrative and become a full-time job, with the right tricks. As the creator economy grows, creators are hiring more talent to help with tasks...
advertising11 Jan 2023, 03:20

Check out these 41 pitch decks that advertising startups used to raise millions from top investors
Check out these 41 pitch decks that advertising startups used to raise millions from top investors
Investors are pouring money into marketing and media startups. These startups are using technology to disrupt advertising and marketing. Read these 41 decks to see how these startups sold their visions to VCs and other investors. Investors...
advertising10 Jan 2023, 22:24

Seeking nominations for the top creator economy startups in New York in 2023
Seeking nominations for the top creator economy startups in New York in 2023
Insider is updating its list of the top creator-economy startups in New York. We'll weigh factors like funding, user adoption, and impact on the influencer industry broadly. A year ago, Insider highlighted 14 of the top creator-economy sta...