TOP STORY
Here's how Amit and Gaurav Khatri are making the right 'Noise'
- In less than 4 years,
Noise , a homegrown bootstrapped D2C brand with presence in the smartwearable and hearable segment in India today boasts of being a market leader in thesmartwatch category. - Having witnessed close to 17X growth in the last 30 months, the brand aims to rake in Rs 850 crore net revenue in FY22.
- We speak to co-founders and brothers Amit and
Gaurav Khatri about their vision of creating a global connected lifestyle brand that can offer great products at the right prices.
Here’s how The Body Shop navigated the pandemic and is growing its business in IndiaVishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far...
I have a dream of becoming a creative unicorn: Raj ShamaniRaj Shamani was 16 when he joined his father’s business, which traded in chemicals for soaps and detergents...
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 yearsSuhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's journey so far...
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumersSwapnil Tripathi, Chief Business Officer, IntrCity SmartBus tells us about the brand's journey...
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 20222021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020...
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket seasonVasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness during the cricket season...
Here’s how The Body Shop navigated the pandemic and is growing its business in IndiaVishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far...
I have a dream of becoming a creative unicorn: Raj ShamaniRaj Shamani was 16 when he joined his father’s business, which traded in chemicals for soaps and detergents...
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 yearsSuhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's journey so far...
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumersSwapnil Tripathi, Chief Business Officer, IntrCity SmartBus tells us about the brand's journey...
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 20222021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020...
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket seasonVasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness during the cricket season...
WHAT'S HAPPENING
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TikTok's strategy for US dominance is straight out of Amazon's playbook — but creators are the fuel for its flywheelTikTok launched its e-commerce platform, TikTok Shop, on September 13, 2023. The social app's shopping business will be driven by FOMO and trends, fueled by it...
How much money YouTubers make and can earn, according to creatorsYouTube creators who are part of the Partner Program can monetize their videos with ads. YouTube earnings ranged between $1.61 and $29.30 per 1,000 views. YouT...
How an OnlyFans creator has earned $450K using cosplay and personal connections with fansLiensue is a German OnlyFans creator known for her cosplay content. Her content doesn't feature any explicit nudity. Liensue has been a cosplayer nearly all he...
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How nano influencers on Instagram make money with under 10,000 followers"Nano" influencers are generally defined as having fewer than 10,000 followers on Instagram. And some have turned their social-media hobbies into part-time job...
Here's how to make money and get paid for user-generated content and UGC ads on platforms like TikTokTikTok has led to a surge in UGC, or user-generated content, ads. Advertisers are are turning to it as a cheap, authentic form of promotion. TikTok is fueling ...
What's next for Disney as CEO Bob Iger works to streamline the company, cut costs, and make streaming profitableBob Iger is trying to reshape Disney as a leaner company in his second act as CEO. Iger recently extended his tenure by 2 years, but the clock is ticking for h...
How micro influencers get paid partnerships, from templates for reaching out to brands for collaborations to media kitsMicro influencers are pitching brands and landing lucrative paid partnerships. Some slide into a brand's DMs while others create and send a media kit. The crea...
How much money TikTokers make, according to top creatorsTikTok has created a new generation of digital stars who have built massive audiences on the app. But many creators are still experimenting with how to make mo...
How much YouTube pays per view and what you can expect to earn for every 1,000 viewsYouTubers can earn money from a cut of ad revenue on both their shorts and long-form videos. YouTube income per 1,000 views was between $1.61 and $29.30 for lo...
How to make $10,000 a month on OnlyFans, according to creatorsOnlyFans has become a go-to platform for creators, particularly in the sphere of adult content. Influencers have built lucrative businesses on the subscription...
Amazon Influencer Program: How to become a creator and how much it paysAmazon's influencer program offers a suite of tools that let creators earn money on the platform. Amazon has several influencer programs including Amazon Assoc...
How to get paid and make money as a content creatorContent creators can earn money in many ways. From partnering with brands to teaching online courses, creators can build multiple income streams. In the past f...
Seeking nominations for rising stars in influencer marketing in the US and the UKSubmit nominations for our inaugural list of rising stars in influencer marketing. Nominees must have at least one year of experience in the creator economy or...
The $128 billion retail media industry is the hottest space in advertising right now — and its growth tear is coming at the expense of Google and TVMarketers this year are expected to spend $128 billion on retail media. Some of this uptick is coming at the expense of traditional channels, Google, and trade...
11 email and DM templates influencers use to reach out to brands for paid partnershipsMany influencers land brand deals by pitching brands through email or on social media. From there, they negotiate exact deliverables, pay, and sign contracts. ...
The Trade Desk is exerting its power in the ad industry, and some insiders fear it's becoming more like GoogleThe Trade Desk is increasing its influence with publishers. Some industry insiders worry it's becoming more like Google. Publisher-focused adtech firms that tr...
Seeking nominations for the top ad industry recruitersInsider is seeking nominations for its list of top headhunters for the ad industry. This list showcases outside recruiters helping ad firms find C-level execs,...
How to make $10,000 a month or more on OnlyFans, according to creatorsOnlyFans has become a go-to platform for creators, particularly in the sphere of adult content. Influencers have built lucrative businesses on the subscription...
How TikTok is changing the music industry and the way we discover new, popular songsTikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. ...
How to sell on TikTok ShopTikTok is investing heavily into e-commerce with its TikTok Shop program. The company is offering perks to both sellers and creators who join. TikTok is invest...
Read the pitch decks from these creator economy startups that helped raise millions of dollarsThe creator economy is catching the attention – and wallets — of notable VCs. Creator-focused startups are raising millions of dollars. The phrase "creator eco...
Generative AI usage advertising comes with its legal implicationsThe early stage of AI development also brings forth certain inherent legal complexities and hurdles that advertisers need to take into account. These include c...
Marketing for Small Business: Expert advice for engaging new customers, boosting profits, and retaining talentExpert advice to help small-business owners engage new customers, boost profits, and retain the best talent — all while squeezing the most from their marketing...
TCS retains No 1 spot as India’s top brand but tech sector takes a hitTech brands have fared badly in 2023 due to global headwinds, recession threats and more. Banking and financial services companies including fintechs saw their value swell during the year. PhonePe an...
TikTok's strategy for US dominance is straight out of Amazon's playbook — but creators are the fuel for its flywheelTikTok launched its e-commerce platform, TikTok Shop, on September 13, 2023. The social app's shopping business will be driven by FOMO and trends, fueled by its avid community of creators. TikTok is ...
How much TikTok pays for views, according to creatorsTikTok has released a variety of tools to help creators make money through its app. It's paying users directly via its Creator Fund, Creativity Program, and TikTok Pulse. TikTok can be a powerful pla...
What's next for Disney as CEO Bob Iger works to streamline the company, cut costs, and make streaming profitableBob Iger is trying to reshape Disney as a leaner company in his second act as CEO. Iger recently extended his tenure by 2 years, but the clock is ticking for him to find a successor. When Bob Iger ca...
How much YouTube pays per view and what you can expect to earn for every 1,000 viewsYouTubers can earn money from a cut of ad revenue on both their shorts and long-form videos. YouTube income per 1,000 views was between $1.61 and $29.30 for long-form videos, creators said. How much ...
How to get paid and make money as a content creatorContent creators can earn money in many ways. From partnering with brands to teaching online courses, creators can build multiple income streams. In the past few years, earning money as a content cre...
11 email and DM templates influencers use to reach out to brands for paid partnershipsMany influencers land brand deals by pitching brands through email or on social media. From there, they negotiate exact deliverables, pay, and sign contracts. For many influencers, brand collaboratio...
How to make $10,000 a month or more on OnlyFans, according to creatorsOnlyFans has become a go-to platform for creators, particularly in the sphere of adult content. Influencers have built lucrative businesses on the subscription platform. The subscription website Only...
Read the pitch decks from these creator economy startups that helped raise millions of dollarsThe creator economy is catching the attention – and wallets — of notable VCs. Creator-focused startups are raising millions of dollars. The phrase "creator economy" skyrocketed as a buzzword in 2021 ...
Seeking nominations for the top adtech companies that use generative AIInsider is seeking nominations for companies building generative AI tools for advertising. These companies sell tech that help advertisers make art and copy and find new audiences. Generative AI is shaking up how ads are made and targeted ...
Seeking nominations for the 2023 rising stars of Madison AvenueInsider is seeking nominations for its annual list of the rising stars of Madison Avenue. We're looking for future leaders within the industry that are pushing the envelope. Insider is looking for nominations for our annual list of the rising stars of Madison Avenue...
How much money YouTubers make and can earn, according to creatorsYouTube creators who are part of the Partner Program can monetize their videos with ads. YouTube earnings ranged between $1.61 and $29.30 per 1,000 views. YouTubers can earn their money a number of ways, from sponsorships to selling merchandise. But revenue from Goo...
How an OnlyFans creator has earned $450K using cosplay and personal connections with fansLiensue is a German OnlyFans creator known for her cosplay content. Her content doesn't feature any explicit nudity. Liensue has been a cosplayer nearly all her life. Since childhood, the 26-year-old German creator has been recreating cost...
How nano influencers on Instagram make money with under 10,000 followers"Nano" influencers are generally defined as having fewer than 10,000 followers on Instagram. And some have turned their social-media hobbies into part-time jobs or side hustles. "Nano" influencers may only have a few thousand followers, bu...
Here's how to make money and get paid for user-generated content and UGC ads on platforms like TikTokTikTok has led to a surge in UGC, or user-generated content, ads. Advertisers are are turning to it as a cheap, authentic form of promotion. TikTok is fueling a surge in demand for UGC advertisements. UGC, short for user-generated content,...
How micro influencers get paid partnerships, from templates for reaching out to brands for collaborations to media kitsMicro influencers are pitching brands and landing lucrative paid partnerships. Some slide into a brand's DMs while others create and send a media kit. The creator economy has grown so much there are now different tiers — nano influencers, ...
How much money TikTokers make, according to top creatorsTikTok has created a new generation of digital stars who have built massive audiences on the app. But many creators are still experimenting with how to make money. TikTok ushered in a new generation of digital stars. But for many creators, it can be difficult to mak...
How to make $10,000 a month on OnlyFans, according to creatorsOnlyFans has become a go-to platform for creators, particularly in the sphere of adult content. Influencers have built lucrative businesses on the subscription platform. The subscription website OnlyFans has become the go-to platform for creators who publish paywall...
Amazon Influencer Program: How to become a creator and how much it paysAmazon's influencer program offers a suite of tools that let creators earn money on the platform. Amazon has several influencer programs including Amazon Associates, Storefront, and Amazon Live. Amazon's influencer program offers a suite o...
Seeking nominations for rising stars in influencer marketing in the US and the UKSubmit nominations for our inaugural list of rising stars in influencer marketing. Nominees must have at least one year of experience in the creator economy or influencer marketing. The rise of influencer marketing hasn't shown many signs ...
The $128 billion retail media industry is the hottest space in advertising right now — and its growth tear is coming at the expense of Google and TVMarketers this year are expected to spend $128 billion on retail media. Some of this uptick is coming at the expense of traditional channels, Google, and trade budgets. ...
The Trade Desk is exerting its power in the ad industry, and some insiders fear it's becoming more like GoogleThe Trade Desk is increasing its influence with publishers. Some industry insiders worry it's becoming more like Google. Publisher-focused adtech firms that traditionally work with The Trade Desk, which helps advertisers buy digital ads, a...
Seeking nominations for the top ad industry recruitersInsider is seeking nominations for its list of top headhunters for the ad industry. This list showcases outside recruiters helping ad firms find C-level execs, AI talent, and more. After a rough start to the year, the US ad industry's hiring picked up significantly ...
How TikTok is changing the music industry and the way we discover new, popular songsTikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. TikTok is an essential promotional tool for music artists and record labels. Son...
How to sell on TikTok ShopTikTok is investing heavily into e-commerce with its TikTok Shop program. The company is offering perks to both sellers and creators who join. TikTok is investing heavily into e-commerce with its TikTok Shop program, and it's offering perks to brands and creators wh...
Generative AI usage advertising comes with its legal implicationsThe early stage of AI development also brings forth certain inherent legal complexities and hurdles that advertisers need to take into account. These include concerns regarding the ownership of AI-generated content, copyright issues, data security, potential AI bias...
Marketing for Small Business: Expert advice for engaging new customers, boosting profits, and retaining talentExpert advice to help small-business owners engage new customers, boost profits, and retain the best talent — all while squeezing the most from their marketing budgets. Small-business owners have a tall mountain to climb. Not only are they...
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