TOP STORY
What continues to make Shilpa Shetty Kundra relevant for brands
brands14 Feb 2020, 10:00
On Valentine’s Day, here is a brand encouraging you to break some (Little) Hearts
On Valentine’s Day, here is a brand encouraging you to break some (Little) Hearts
Latching onto the current trends and staying attuned to the youth’s vibes, Little Hearts is now celebrating breakups and self-love instead, in its latest campaign. ...
brands14 Feb 2020, 13:26
Netflix apologises for all the fights it has caused between couples in the past on Valentine's Day
Netflix apologises for all the fights it has caused between couples in the past on Valentine's Day
This contemporary take on love has been created for Netflix by 22Feet Tribal Worldwide and directed by Dar Gai....
brands14 Feb 2020, 17:42
PhonePe to spend Rs 800 crore on marketing this year
PhonePe to spend Rs 800 crore on marketing this year
PhonePe is also the official co-presenting sponsor for the TV broadcast of VIVO IPL 2020...
brands14 Feb 2020, 13:34
Reinventing love in a cluttered market
Reinventing love in a cluttered market
Sarvesh Shashi, Founder, Sarva explores the changing concept of love in the era of dating apps and how marketers can navigate through it. ...
brands13 Feb 2020, 10:00
82.5 Communications pivots from its open-source model, restricts itself to WPP partners only
82.5 Communications pivots from its open-source model, restricts itself to WPP partners only
In its one year of existence, 82.5 Communications has pitched to 11 clients and bagged nine in its kitty...
brands13 Feb 2020, 10:00
Wattpad: Empowering writers and connecting the world, one story at a time
Wattpad: Empowering writers and connecting the world, one story at a time
Wattpad also made a move towards helping writers earn money on the platform by introducing several new monetization initiatives like Wattpad Premium and Wattpad Paid Stories....
brands14 Feb 2020, 10:00
On Valentine’s Day, here is a brand encouraging you to break some (Little) Hearts
On Valentine’s Day, here is a brand encouraging you to break some (Little) Hearts
Latching onto the current trends and staying attuned to the youth’s vibes, Little Hearts is now celebrating breakups and self-love instead, in its latest campaign. ...
brands14 Feb 2020, 13:26
Netflix apologises for all the fights it has caused between couples in the past on Valentine's Day
Netflix apologises for all the fights it has caused between couples in the past on Valentine's Day
This contemporary take on love has been created for Netflix by 22Feet Tribal Worldwide and directed by Dar Gai....
brands14 Feb 2020, 17:42
PhonePe to spend Rs 800 crore on marketing this year
PhonePe to spend Rs 800 crore on marketing this year
PhonePe is also the official co-presenting sponsor for the TV broadcast of VIVO IPL 2020...
brands14 Feb 2020, 13:34
Reinventing love in a cluttered market
Reinventing love in a cluttered market
Sarvesh Shashi, Founder, Sarva explores the changing concept of love in the era of dating apps and how marketers can navigate through it. ...
brands13 Feb 2020, 10:00
82.5 Communications pivots from its open-source model, restricts itself to WPP partners only
82.5 Communications pivots from its open-source model, restricts itself to WPP partners only
In its one year of existence, 82.5 Communications has pitched to 11 clients and bagged nine in its kitty...
brands13 Feb 2020, 10:00
Wattpad: Empowering writers and connecting the world, one story at a time
Wattpad: Empowering writers and connecting the world, one story at a time
Wattpad also made a move towards helping writers earn money on the platform by introducing several new monetization initiatives like Wattpad Premium and Wattpad Paid Stories....
WHAT'S HAPPENING
advertising15 Feb 2020, 05:27

HQ Trivia, the live game show app that became a worldwide sensation a few years ago, is shutting down
HQ Trivia, the live game show app that became a worldwide sensation a few years ago, is shutting down
Embattled live-gameshow app HQ Trivia is reportedly shutting down its operations after a deal to acquire the company fell through. "Effective today, HQ will ce...
ad-tech13 Feb 2020, 12:37

WhatsApp crosses the 2 billion user mark globally
WhatsApp crosses the 2 billion user mark globally
As WhatsApp crossed 2 billion users online, it spoke about its focus areas. It announced that it will continue to focus on giving its users a safe environment ...
advertising13 Feb 2020, 05:41

Mark Zuckerberg still dreams of space, but there's no escape from Earthly problems
Mark Zuckerberg still dreams of space, but there's no escape from Earthly problems
Welcome to this week's edition of Trending, the newsletter where we highlight BI Prime's biggest tech stories. I'm Alexei Oreskovic, Business Insider's West Co...
advertising12 Feb 2020, 22:50

Seeking nominations for the rising stars of brand marketing
Seeking nominations for the rising stars of brand marketing
RPA; January Digital; Droga5; Publicis Media; Ruobing Su/Business Insider Rising Stars of Madison Avenue 2019 Business Insider is seeking nominations for its i...
advertising12 Feb 2020, 20:57

Korean companies are already making ads celebrating 'Parasite' Oscar win
Korean companies are already making ads celebrating 'Parasite' Oscar win
Matt Petit/A.M.P.A.S./Handout via REUTERS Bong Joon Ho and the cast of "Parasite" pose at the 92nd Academy Awards in Hollywood, Los Angeles, California, U.S., ...
brands12 Feb 2020, 18:09

Burger King trolls McDonald’s, again!
Burger King trolls McDonald’s, again!
Burger King, in its Valentine's Day campaign has tried to ambush McDonald's. The latest ad tells people about how Ronald McDonald has been lonely for the longe...
brands12 Feb 2020, 15:47

This Valentine's Day, Manforce has a word of caution for couples
This Valentine's Day, Manforce has a word of caution for couples
Manforce's new campaign, #YouAreNotAlone gives a different spin to typical Valentine's Day communications. It has asked couples to stay careful in public place...
ad-tech12 Feb 2020, 14:12

Merkle Sokrati's strategic partnership with TikTok India to help brands connect with users on the platform
Merkle Sokrati's strategic partnership with TikTok India to help brands connect with users on the platform
The partnership between Merkle Sokrati and TikTok will help advertisers connect with users on TikTok. TikTok India and Merkle Sokrati will develop the best pra...
brands12 Feb 2020, 10:00

I ‘Bot’ That: How innovative bots are helping online businesses optimize their operations
I ‘Bot’ That: How innovative bots are helping online businesses optimize their operations
Today, chatbots are making their presence felt across the entire business value chain. They are enhancing customer support by helping customers explore product...
advertising12 Feb 2020, 03:42

Facial recognition has been championed for keeping data safe - but some targeting practices are making customers uneasy
Facial recognition has been championed for keeping data safe - but some targeting practices are making customers uneasy
This is a preview of new market research from our partners at eMarketer. To get more insights like this to your inbox each day, sign up for the eMarketer Daily...
advertising11 Feb 2020, 23:36

Bill Simmons scores massive sale as Spotify buys his publication, The Ringer, for reported $250 million
Bill Simmons scores massive sale as Spotify buys his publication, The Ringer, for reported $250 million
Spotify reportedly spent $250 million to acquire The Ringer, an online publication for sports and pop culture, Bloomberg reported. The purchase, which Spotify ...
ad-tech11 Feb 2020, 15:54

On Safer Internet Day, here's how TikTok promoted a responsible in-app environment
On Safer Internet Day, here's how TikTok promoted a responsible in-app environment
TikTok has announced several in-app initiatives to promote a safe and responsible in-app environment. TikTok is encouraging users to create short videos on saf...
brands11 Feb 2020, 15:38

Idea is back with another edition of its What an Idea ads
Idea is back with another edition of its What an Idea ads
Idea has launched a new campaign under its ‘What an idea’ theme to address the issues of unemployment and underemployment. Titled ‘NOT working? Try NETworking!...
ad-agencies11 Feb 2020, 12:58

1 out of 4 marketers believe subscriptions could represent over 50% of their revenues in 5 years: iProspect
1 out of 4 marketers believe subscriptions could represent over 50% of their revenues in 5 years: iProspect
iProspect interviewed more than 350 global marketers and leaders across a broad spectrum of brands that included FTSE 100 and Fortune 500 companies, to underst...
brands11 Feb 2020, 10:00

Why sampling continues to be a key marketing strategy for Kellogg’s
Why sampling continues to be a key marketing strategy for Kellogg’s
The Kellogg Company came to India 25 years ago and continues to hold on to its leadership position. It has used sampling, along with coming up with products at...
advertising11 Feb 2020, 02:05

YouTube's documentary series on Justin Bieber just broke a record for the platform
YouTube's documentary series on Justin Bieber just broke a record for the platform
YouTube recently released a documentary series, called "Justin Bieber: Seasons," about the singer's recent eventful past and new upcoming album. The series' fi...
brands10 Feb 2020, 10:00

IMAX triples its network in India; plans to expand further to Tier II and III cities
IMAX triples its network in India; plans to expand further to Tier II and III cities
IMAX currently has 22 theatres in Mumbai, Pune, Bangalore and Delhi. India being one of the most important markets for its market size and social media presenc...
advertising8 Feb 2020, 01:56

Advertisers sell benefits of e-commerce on smart speakers - but it could be a lost cause in the U.S. market
Advertisers sell benefits of e-commerce on smart speakers - but it could be a lost cause in the U.S. market
This is a preview of new market research from our partners at eMarketer. To get more insights like this to your inbox each day, sign up for the eMarketer Daily...
advertising7 Feb 2020, 21:09

The DOJ's antitrust probe into Google is honing in on its third-party advertising business
The DOJ's antitrust probe into Google is honing in on its third-party advertising business
This story was delivered to Business Insider Intelligence Digital Media Briefing subscribers earlier this morning. To check to see if you already have access t...
brands7 Feb 2020, 17:18

INOX's advertising revenue grew by 3% to ₹58 crore
INOX's advertising revenue grew by 3% to ₹58 crore
INOX’s total revenues rose by 19% to ₹518 crore and EBITDA grew at 25% and reached ₹108 crore. INOX’s advertising revenue has gone up by 3% and stands at ₹58 c...
media7 Feb 2020, 16:56

How AAP used memes and Bollywood to woo first-time voters in Delhi
How AAP used memes and Bollywood to woo first-time voters in Delhi
AAP used famous dialogues from Main Hoon Na and Baazigar and turned them into memes to talk about its achievements. The idea was to attract first-time voters i...
ad-tech7 Feb 2020, 14:47

Twitter's ad revenue grows by 12% to $885 million in Q4
Twitter's ad revenue grows by 12% to $885 million in Q4
Twitter's advertising revenue has gone up by 12% to $885 million in Q4. While it earned $1.01 billion revenue in Q4, its revenue for fiscal year 2019 stood at ...
brands7 Feb 2020, 10:00

GCPL withdraws Rs 1,200 crore brand, Goodknight Activ to give Goodknight Gold Flash a boost
GCPL withdraws Rs 1,200 crore brand, Goodknight Activ to give Goodknight Gold Flash a boost
Goodknight Gold Flash is aimed at converting non-liquid vaporizer users, bringing them into the category by offering them a premium product at a competitive pr...
advertising6 Feb 2020, 21:56

Seeking nominations for the top PR agents in the YouTube and influencer space
Seeking nominations for the top PR agents in the YouTube and influencer space
Business Insider is launching a new power list of the top PR agents in the influencer and creator industry.  We want to hear from you on which PR agents are in...
ad-agencies6 Feb 2020, 10:00

The 10 trends that will shape the next decade: GroupM
The 10 trends that will shape the next decade: GroupM
Brands will move from trendspotting to culture creation. They will need to be genuine and honest to win consumer trust. Audio will lead the touchless user expe...
advertising6 Feb 2020, 02:20

Meet Ryan Roslansky, LinkedIn's next CEO who was Jeff Weiner's first hire back in 2009
Meet Ryan Roslansky, LinkedIn's next CEO who was Jeff Weiner's first hire back in 2009
LinkedIn CEO Jeff Weiner is stepping down after 11 years at the helm. He will be replaced by Ryan Roslansky, senior vice president of product. Weiner says that...
advertising6 Feb 2020, 01:01

Seeking nominations for the top influencers and online creators in New York
Seeking nominations for the top influencers and online creators in New York
Business Insider is launching a list of the top influencers who live and post content in New York. We want to hear from you on which New York influencers have ...
advertising15 Feb 2020, 05:27

HQ Trivia, the live game show app that became a worldwide sensation a few years ago, is shutting down
HQ Trivia, the live game show app that became a worldwide sensation a few years ago, is shutting down
Embattled live-gameshow app HQ Trivia is reportedly shutting down its operations after a deal to acquire the company fell through. "Effective today, HQ will cease operations and move to dissolution. ...
advertising12 Feb 2020, 22:50

Seeking nominations for the rising stars of brand marketing
Seeking nominations for the rising stars of brand marketing
RPA; January Digital; Droga5; Publicis Media; Ruobing Su/Business Insider Rising Stars of Madison Avenue 2019 Business Insider is seeking nominations for its inaugural list of the rising stars of bra...
brands12 Feb 2020, 15:47

This Valentine's Day, Manforce has a word of caution for couples
This Valentine's Day, Manforce has a word of caution for couples
Manforce's new campaign, #YouAreNotAlone gives a different spin to typical Valentine's Day communications. It has asked couples to stay careful in public places. The aim of the campaign, conceptualiz...
advertising12 Feb 2020, 03:42

Facial recognition has been championed for keeping data safe - but some targeting practices are making customers uneasy
Facial recognition has been championed for keeping data safe - but some targeting practices are making customers uneasy
This is a preview of new market research from our partners at eMarketer. To get more insights like this to your inbox each day, sign up for the eMarketer Daily free newsletter here. There's been a lo...
brands11 Feb 2020, 15:38

Idea is back with another edition of its What an Idea ads
Idea is back with another edition of its What an Idea ads
Idea has launched a new campaign under its ‘What an idea’ theme to address the issues of unemployment and underemployment. Titled ‘NOT working? Try NETworking!’, the campaign showcases the myriad opp...
advertising11 Feb 2020, 02:05

YouTube's documentary series on Justin Bieber just broke a record for the platform
YouTube's documentary series on Justin Bieber just broke a record for the platform
YouTube recently released a documentary series, called "Justin Bieber: Seasons," about the singer's recent eventful past and new upcoming album. The series' first episode garnered more than 32.5 mill...
advertising7 Feb 2020, 21:09

The DOJ's antitrust probe into Google is honing in on its third-party advertising business
The DOJ's antitrust probe into Google is honing in on its third-party advertising business
This story was delivered to Business Insider Intelligence Digital Media Briefing subscribers earlier this morning. To check to see if you already have access to Insider Intelligence through your comp...
ad-tech7 Feb 2020, 14:47

Twitter's ad revenue grows by 12% to $885 million in Q4
Twitter's ad revenue grows by 12% to $885 million in Q4
Twitter's advertising revenue has gone up by 12% to $885 million in Q4. While it earned $1.01 billion revenue in Q4, its revenue for fiscal year 2019 stood at $3.46 billion. For Q1, it expects its to...
ad-agencies6 Feb 2020, 10:00

The 10 trends that will shape the next decade: GroupM
The 10 trends that will shape the next decade: GroupM
Brands will move from trendspotting to culture creation. They will need to be genuine and honest to win consumer trust. Audio will lead the touchless user experience. As we have entered a new decade,...
ad-tech13 Feb 2020, 12:37

WhatsApp crosses the 2 billion user mark globally
WhatsApp crosses the 2 billion user mark globally
As WhatsApp crossed 2 billion users online, it spoke about its focus areas. It announced that it will continue to focus on giving its users a safe environment for their conversations. The platform said that protecting the conversations of its users online was its to...
advertising13 Feb 2020, 05:41

Mark Zuckerberg still dreams of space, but there's no escape from Earthly problems
Mark Zuckerberg still dreams of space, but there's no escape from Earthly problems
Welcome to this week's edition of Trending, the newsletter where we highlight BI Prime's biggest tech stories. I'm Alexei Oreskovic, Business Insider's West Coast bureau chief and global tech editor. If this is your first time here, this i...
advertising12 Feb 2020, 20:57

Korean companies are already making ads celebrating 'Parasite' Oscar win
Korean companies are already making ads celebrating 'Parasite' Oscar win
Matt Petit/A.M.P.A.S./Handout via REUTERS Bong Joon Ho and the cast of "Parasite" pose at the 92nd Academy Awards in Hollywood, Los Angeles, California, U.S., February 9, 2020. The South Korean film "Parasite" made history on Sunday as the...
brands12 Feb 2020, 18:09

Burger King trolls McDonald’s, again!
Burger King trolls McDonald’s, again!
Burger King, in its Valentine's Day campaign has tried to ambush McDonald's. The latest ad tells people about how Ronald McDonald has been lonely for the longest time and people should help him to get rid of his loneliness. Burger King has promised burgers for every...
ad-tech12 Feb 2020, 14:12

Merkle Sokrati's strategic partnership with TikTok India to help brands connect with users on the platform
Merkle Sokrati's strategic partnership with TikTok India to help brands connect with users on the platform
The partnership between Merkle Sokrati and TikTok will help advertisers connect with users on TikTok. TikTok India and Merkle Sokrati will develop the best practices emerging from high impact digital marketing campaigns for Indian brands. ...
brands12 Feb 2020, 10:00

I ‘Bot’ That: How innovative bots are helping online businesses optimize their operations
I ‘Bot’ That: How innovative bots are helping online businesses optimize their operations
Today, chatbots are making their presence felt across the entire business value chain. They are enhancing customer support by helping customers explore products and services in a more seamless fashion. New-age bots are redefining critical ...
advertising11 Feb 2020, 23:36

Bill Simmons scores massive sale as Spotify buys his publication, The Ringer, for reported $250 million
Bill Simmons scores massive sale as Spotify buys his publication, The Ringer, for reported $250 million
Spotify reportedly spent $250 million to acquire The Ringer, an online publication for sports and pop culture, Bloomberg reported. The purchase, which Spotify confirmed last week, is the streaming platform's latest move to grow its presenc...
ad-tech11 Feb 2020, 15:54

On Safer Internet Day, here's how TikTok promoted a responsible in-app environment
On Safer Internet Day, here's how TikTok promoted a responsible in-app environment
TikTok has announced several in-app initiatives to promote a safe and responsible in-app environment. TikTok is encouraging users to create short videos on safe internet and take a pledge to do their bit. The platform has also partnered wi...
ad-agencies11 Feb 2020, 12:58

1 out of 4 marketers believe subscriptions could represent over 50% of their revenues in 5 years: iProspect
1 out of 4 marketers believe subscriptions could represent over 50% of their revenues in 5 years: iProspect
iProspect interviewed more than 350 global marketers and leaders across a broad spectrum of brands that included FTSE 100 and Fortune 500 companies, to understand their expectations for 2020 and their hopes and concerns for the next ten ye...
brands11 Feb 2020, 10:00

Why sampling continues to be a key marketing strategy for Kellogg’s
Why sampling continues to be a key marketing strategy for Kellogg’s
The Kellogg Company came to India 25 years ago and continues to hold on to its leadership position. It has used sampling, along with coming up with products at competitive price points to create an edge for itself. Sumit Mathur, Director of Marketing, Kellogg South ...
brands10 Feb 2020, 10:00

IMAX triples its network in India; plans to expand further to Tier II and III cities
IMAX triples its network in India; plans to expand further to Tier II and III cities
IMAX currently has 22 theatres in Mumbai, Pune, Bangalore and Delhi. India being one of the most important markets for its market size and social media presence, IMAX is now upping its game by launching newer technologies and expanding its...
advertising8 Feb 2020, 01:56

Advertisers sell benefits of e-commerce on smart speakers - but it could be a lost cause in the U.S. market
Advertisers sell benefits of e-commerce on smart speakers - but it could be a lost cause in the U.S. market
This is a preview of new market research from our partners at eMarketer. To get more insights like this to your inbox each day, sign up for the eMarketer Daily free newsletter here. U.S. consumers have gotten increasingly comfortable using...
brands7 Feb 2020, 17:18

INOX's advertising revenue grew by 3% to ₹58 crore
INOX's advertising revenue grew by 3% to ₹58 crore
INOX’s total revenues rose by 19% to ₹518 crore and EBITDA grew at 25% and reached ₹108 crore. INOX’s advertising revenue has gone up by 3% and stands at ₹58 crore. Profit After Tax also grew by 40% growth to ₹51 crore. INOX sold 17 million tickets in the quarter, d...
media7 Feb 2020, 16:56

How AAP used memes and Bollywood to woo first-time voters in Delhi
How AAP used memes and Bollywood to woo first-time voters in Delhi
AAP used famous dialogues from Main Hoon Na and Baazigar and turned them into memes to talk about its achievements. The idea was to attract first-time voters in Delhi. Delhi goes to polls on February 8.Political campaigns in India are more often than not all about m...
brands7 Feb 2020, 10:00

GCPL withdraws Rs 1,200 crore brand, Goodknight Activ to give Goodknight Gold Flash a boost
GCPL withdraws Rs 1,200 crore brand, Goodknight Activ to give Goodknight Gold Flash a boost
Goodknight Gold Flash is aimed at converting non-liquid vaporizer users, bringing them into the category by offering them a premium product at a competitive price point. The brand is looking at a digital-heavy campaign wherein TV will get ...
advertising6 Feb 2020, 21:56

Seeking nominations for the top PR agents in the YouTube and influencer space
Seeking nominations for the top PR agents in the YouTube and influencer space
Business Insider is launching a new power list of the top PR agents in the influencer and creator industry.  We want to hear from you on which PR agents are indispensable to their social-media influencer and creator clients across YouTube,...
advertising6 Feb 2020, 02:20

Meet Ryan Roslansky, LinkedIn's next CEO who was Jeff Weiner's first hire back in 2009
Meet Ryan Roslansky, LinkedIn's next CEO who was Jeff Weiner's first hire back in 2009
LinkedIn CEO Jeff Weiner is stepping down after 11 years at the helm. He will be replaced by Ryan Roslansky, senior vice president of product. Weiner says that Roslansky was his first hire, and was essential to LinkedIn's success. Roslansk...
advertising6 Feb 2020, 01:01

Seeking nominations for the top influencers and online creators in New York
Seeking nominations for the top influencers and online creators in New York
Business Insider is launching a list of the top influencers who live and post content in New York. We want to hear from you on which New York influencers have the most creative content and the biggest impact on platforms like YouTube, Inst...
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