TOP STORY
Nostalgia marketing: The future is here
- Since memories can now be triggered at the tap of a screen, nostalgia is more accessible than ever before. A powerful emotion, it is a perennial marketing tool.
- Harjiv Singh, Founder and CEO, Gutenberg traces how different kinds of brands have used ‘nostalgia’ over the years and writes how it would be interesting to see what becomes of this trend in the decade ahead as technology matures and a generation of digital natives approaches its prime spending years.
The most effective and impactful campaign will be recognised through a special award at ABBY’s 2020...
The founders say all they have done till now is take baby steps towards bringing back the respect that the advertising industry has lost in the years gone by. ...
We speak to Apaksh Gupta, Founder & CEO, One Impression -- who has recently worked with 10 kids influencers for an OTT giant. He tells us how much potential these child influencers hold and what kinds of brands are interested in working wi...
Houzz produces short, engaging online videos of remodelling projects from across the globe that also showcase how the platform itself plays a key role in those design transformations. ...
The most effective and impactful campaign will be recognised through a special award at ABBY’s 2020...
The founders say all they have done till now is take baby steps towards bringing back the respect that the advertising industry has lost in the years gone by. ...
We speak to Apaksh Gupta, Founder & CEO, One Impression -- who has recently worked with 10 kids influencers for an OTT giant. He tells us how much potential these child influencers hold and what kinds of brands are interested in working wi...
Houzz produces short, engaging online videos of remodelling projects from across the globe that also showcase how the platform itself plays a key role in those design transformations. ...
WHAT'S HAPPENING
After the announcement of the death of Mr. Peanut last week, Planters is pausing its Super Bowl campaign in light of the sudden death of basketball icon Kobe B...
TalentX Entertainment, a new TikTok talent management company helmed by popular YouTubers Tal Fishman and Jason Wilhelm, is renting a mansion in Los Angeles du...
As per Dentsu Aegis Network's latest report, by 2020, advertising spends on Mobile devices is expected to grow by 41% to have a share of 52% to the digital adv...
Mr. Peanut, the face of Planters nuts for the last 104 years, is dead, the company announced in a Wednesday press release. It's part of a commercial that is se...
Hi, and welcome to this week's Influencer Dashboard newsletter! This is Amanda Perelli, and I'll be briefing you on what's new in the business of influencers a...
UNEP India has launched a clothing line with designer Masaba Gupta that aims to reduce the use of plastic in our country. The collection and campaign is concep...
Super Bowl ads don't come cheap. Fox is charging as much as $5.6 million for a 30-second spot in the game this year. Some like Facebook and hummus maker Sabra ...
Uber Eats in India discontinued its operations on January 21 and was acquired by food giant Zomato. We speak to industry experts to find out the reasons why th...
Voot currently has 100 million monthly active users. With a new feather in its cap, Viacom18 is all set to expand its reach further. Voot Select is the second ...
2019 was a good year for advertising in the mobile space. From Idea collaborating with Mallika Dua and creating an AR based campaign, to Flipkart using VR to l...
Recent estimates of time spent on media consumption pegs the share of television at 59% with digital following a close second at 30%. Google, which leads digit...
The data shows how all media continues to hold on to its loyal consumers in spite of the growth in internet consumption. More Indians have started reading and ...
Ari Weiss, Chief Creative Officer, DDB Worldwide and Rahul Mathew, National Creative Director, DDB Mudra Group spoke to us recently about the changing face of ...
App Annie’s ‘State of Mobile 2020’ report said that users in India, France and Canada spent 25% more time on their phones in 2019 that they did in 2017. While ...
Hi, and welcome to this week's Influencer Dashboard newsletter! This is Amanda Perelli and I'll be briefing you on what's new in the business of influencers an...
As Gautam Reghunath gets elevated to the role of Chief Executive Officer at Dentsu Webchutney, we take a look at his journey in the industry so far, discuss th...
In line with its localisation strategy in international markets, Zee5 Global has announced two Bangladeshi Originals. The originals, a web series and a movie, ...
Despite a slowdown in 2019, Marico continued to hold on to market share and refrained from cutting down its marketing budgets. Its focus on constantly innovati...
REUTERS/Elijah Nouvelage Marc Benioff. Hi! Welcome to the Advertising and Media Insider newsletter. I'm Lauren Johnson, a senior advertising reporter filling i...
TGI Fridays CEO Ray Blanchette told Business Insider that the restaurant industry should push for immigration reform - especially as companies deal with record...
Build-A-Bear is going to start selling Baby Yoda stuffed animals as demand for the adorable character from the "Star Wars" show "The Mandalorian" booms. "I'm e...
The rising curve of influencer marketing on social media platforms like Instagram has brought in the kind of authenticity brands have forever sought after. Pai...
At Business Insider Intelligence, our mission is to bring you the most important insights, data and analysis from the digital world. So when we come across out...
Gen Z and baby boomers are at odds when it comes to trusting brands. Data-intelligence company Morning Consult conducted thousands of interviews to get a sense...
Till now, WhatsApp has been a relatively untapped marketing tool, however, the launch of WhatsApp ads might soon change the game. Marketers are currently using...
Brian Barczyk is a 50-year-old YouTube star who is known for his vlog-style content about his life and the snakes, geckos, and other reptiles he owns and breed...
Photo by Bryan Bedder/Getty Images for Hearst Hearst Magazines president Troy Young Hearst Magazines editorial employees at big-name titles including Cosmopoli...
After the announcement of the death of Mr. Peanut last week, Planters is pausing its Super Bowl campaign in light of the sudden death of basketball icon Kobe Bryant. A Planters spokesperson told Busi...
Mr. Peanut, the face of Planters nuts for the last 104 years, is dead, the company announced in a Wednesday press release. It's part of a commercial that is set to air during the Super Bowl pregame s...
Super Bowl ads don't come cheap. Fox is charging as much as $5.6 million for a 30-second spot in the game this year. Some like Facebook and hummus maker Sabra are advertising for the first time while...
2019 was a good year for advertising in the mobile space. From Idea collaborating with Mallika Dua and creating an AR based campaign, to Flipkart using VR to leverage Amitabh Bachchan's brand presenc...
Ari Weiss, Chief Creative Officer, DDB Worldwide and Rahul Mathew, National Creative Director, DDB Mudra Group spoke to us recently about the changing face of advertising. Weiss and Mathew told us wh...
As Gautam Reghunath gets elevated to the role of Chief Executive Officer at Dentsu Webchutney, we take a look at his journey in the industry so far, discuss the challenges of filling in Sidharth Rao'...
REUTERS/Elijah Nouvelage Marc Benioff. Hi! Welcome to the Advertising and Media Insider newsletter. I'm Lauren Johnson, a senior advertising reporter filling in for Lucia this week. If you're new to ...
The rising curve of influencer marketing on social media platforms like Instagram has brought in the kind of authenticity brands have forever sought after. Paid Partnerships, now, can give marketers ...
Till now, WhatsApp has been a relatively untapped marketing tool, however, the launch of WhatsApp ads might soon change the game. Marketers are currently using the WhatsApp for Business App and the W...
TalentX Entertainment, a new TikTok talent management company helmed by popular YouTubers Tal Fishman and Jason Wilhelm, is renting a mansion in Los Angeles dubbed the "Sway House." The new "collab house" hosts six of TalentX's 32 influenc...
As per Dentsu Aegis Network's latest report, by 2020, advertising spends on Mobile devices is expected to grow by 41% to have a share of 52% to the digital advertising market, overtaking spends share on Desktop. Furthermore, the expected s...
Hi, and welcome to this week's Influencer Dashboard newsletter! This is Amanda Perelli, and I'll be briefing you on what's new in the business of influencers and creators. This week, I highlighted the top 17 brands in influencer marketing....
UNEP India has launched a clothing line with designer Masaba Gupta that aims to reduce the use of plastic in our country. The collection and campaign is conceptualised by Ogilvy India and both went live on January 22. The House of Masaba a...
Uber Eats in India discontinued its operations on January 21 and was acquired by food giant Zomato. We speak to industry experts to find out the reasons why the food delivery platform took a nosedive and if the onus can be put on macro-economic factors or its brand-...
Voot currently has 100 million monthly active users. With a new feather in its cap, Viacom18 is all set to expand its reach further. Voot Select is the second subscription based streaming service from Viacom18 and will soon launch in India...
Recent estimates of time spent on media consumption pegs the share of television at 59% with digital following a close second at 30%. Google, which leads digital AdEx revenues, and spent approximately a massive Rs 557 crore on television i...
The data shows how all media continues to hold on to its loyal consumers in spite of the growth in internet consumption. More Indians have started reading and understanding English now. As per the data, Dainik Jagran continues to remain th...
App Annie’s ‘State of Mobile 2020’ report said that users in India, France and Canada spent 25% more time on their phones in 2019 that they did in 2017. While Amazon topped the chart of breakout retail apps in India in 2019, MX Player topp...
Hi, and welcome to this week's Influencer Dashboard newsletter! This is Amanda Perelli and I'll be briefing you on what's new in the business of influencers and creators. This week, I looked at how much YouTube pays creators on a single vi...
In line with its localisation strategy in international markets, Zee5 Global has announced two Bangladeshi Originals. The originals, a web series and a movie, are being produced in partnership with local production house Asiatic’s Good Com...
Despite a slowdown in 2019, Marico continued to hold on to market share and refrained from cutting down its marketing budgets. Its focus on constantly innovating and coming up with premium products while keeping the consumer at the core of...
TGI Fridays CEO Ray Blanchette told Business Insider that the restaurant industry should push for immigration reform - especially as companies deal with record-low unemployment rates. "150 years ago, an immigrant would come here and work i...
Build-A-Bear is going to start selling Baby Yoda stuffed animals as demand for the adorable character from the "Star Wars" show "The Mandalorian" booms. "I'm excited to share we will be one of the first companies to provide the digital and...
At Business Insider Intelligence, our mission is to bring you the most important insights, data and analysis from the digital world. So when we come across outstanding research from our partners that we think our audience can benefit from,...
Gen Z and baby boomers are at odds when it comes to trusting brands. Data-intelligence company Morning Consult conducted thousands of interviews to get a sense of the companies consumers trust. Gen Z trusts tech giants like Google, Netflix...
Brian Barczyk is a 50-year-old YouTube star who is known for his vlog-style content about his life and the snakes, geckos, and other reptiles he owns and breeds. He has built a lucrative career online as a reptile influencer who posts dail...
Photo by Bryan Bedder/Getty Images for Hearst Hearst Magazines president Troy Young Hearst Magazines editorial employees at big-name titles including Cosmopolitan and Esquire recently joined a throng of other media workers who are unionizi...
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