TOP STORY
As it unveils its most luxurious boutique multiplex yet in Mumbai, PVR is confident of a healthy revival with the opening up of theatres in Maharashtra
- Theatres are opening up in Maharashtra today and
PVR has taken this opportunity to launch a luxury offering,PVR Maison at Jio World Drive in BKC. - Renaud Palliere, CEO, The
Luxury Collections ,PVR Cinemas tells us all about the new offering and why he is optimistic about the segment's revival.
Breast Cancer Awareness Month: How a Pink Ribbon sparked a worldwide campaignBreast Cancer Awareness Month: How the Pink Ribbon came to symbolise awareness campaign across the world...
Indian Broadcasting & Digital Foundation re-elects K Madhavan as its PresidentThis will be Madhavan's second term as the President of IBDF...
Fastrack decides to ‘move on’ from its iconic brand tagline; launches a new brand positioning ‘You do you’ to celebrate body positivity and self-expressionFastrack changes its brand proposition; encourages young audiences to embrace themselves and be who they are ...
Top 10 Mobile Games Worldwide by downloads, as per Sensor Tower's latest report The No. 1 market for global game downloads was India, which accumulated 746.7 million installs, or 17.7 percent of total worldwide downloads....
Adidas onboards Deepika Padukone as its global brand ambassadorShe will take forward the brand’s attitude of ‘Impossible is Nothing’...
Festive season brings cheer as ad volumes on TV climb to highest levels in 2021Channels across all languages have reported higher ad volumes over the corresponding period in previous years according to BARC...
Breast Cancer Awareness Month: How a Pink Ribbon sparked a worldwide campaignBreast Cancer Awareness Month: How the Pink Ribbon came to symbolise awareness campaign across the world...
Indian Broadcasting & Digital Foundation re-elects K Madhavan as its PresidentThis will be Madhavan's second term as the President of IBDF...
Fastrack decides to ‘move on’ from its iconic brand tagline; launches a new brand positioning ‘You do you’ to celebrate body positivity and self-expressionFastrack changes its brand proposition; encourages young audiences to embrace themselves and be who they are ...
Top 10 Mobile Games Worldwide by downloads, as per Sensor Tower's latest report The No. 1 market for global game downloads was India, which accumulated 746.7 million installs, or 17.7 percent of total worldwide downloads....
Adidas onboards Deepika Padukone as its global brand ambassadorShe will take forward the brand’s attitude of ‘Impossible is Nothing’...
Festive season brings cheer as ad volumes on TV climb to highest levels in 2021Channels across all languages have reported higher ad volumes over the corresponding period in previous years according to BARC...
WHAT'S HAPPENING
How much money YouTubers make, according to dozens of creatorsYouTube creators who are part of the Partner Program can monetize their videos with ads. The amount of money different creators make per video varies based on ...
Supply-chain woes pull Christmas ads forwardHi, welcome back to Insider Advertising. I'm Lara O'Reilly, Insider's media and advertising editor. Before we begin, some news: This is the last edition before...
Pinterest will start paying creators to post contentHi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Be...
Wunderman Thompson South Asia’s Tarun Rai moves into a new role as Executive Director Strategic Initiatives, APACTarun Rai, Chairman and Group CEO South Asia gets promoted to Executive Director Strategic Initiatives, APAC, effective January 1, 2022. Rai will report direct...
KL Rahul to be the brand ambassador for realme's smartphone categoryThe seasoned international cricket sensation is announced as Captain realme and would be the face of the realme smartphone category. The sportsman’s personalit...
Allen Solly's new campaign spotlights on body positivity to promote its new range of denims for womenAllen Solly launches ‘Own Your Shape’ campaign for its women’s Denim range. Conceptualised by Ogilvy India, the film features three girls of different body typ...
When Karisma Kapoor played Geet from Jab We Met for Dunzo DailyKareena Kapoor Khan’s character Geet from Jab We Met enjoys an ever-increasing fandom. But have you ever imagined what the movie would have been like if Kareen...
Tata Cliq Luxury's latest campaign normalises discussing the taboo subject of divorceTata Cliq Luxury's latest campaign reminds the audience that all relationships should be treasured, even with your former spouses. The brand film, conceptualiz...
Sidharth Rao to take direct charge of dentsu Webchutney from Jan '22 as Gautam Reghunath & PG Aditiya resign to launch new ventureDentsu Webchutney today announced that Gautam Reghunath, CEO & PG Aditiya, CCO will be leaving their positions early next year to set up their own venture. Wit...
Case study: How Netflix India created buzz around Kota Factory’s season 2 launch by leveraging Jeetu Bhaiya’s fanbaseThis case study decodes how Netflix’s Kota Factory created excitement around its new season launch through a 360-marketing campaign. Netflix decided to leverag...
ASCI and Futurebrands launch a new report to help brands and advertising agencies shape gender narratives in a positive wayGenderNext report maps gender depictions through an inclusive process involving advertisers, agencies, commentators, gender experts, policymakers and consumers...
How TikTok is changing the music industryTikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. ...
HUL spent Rs 2,255 crore on advertising between April and September this yearHUL's Home Care grew 15% driven by high double-digit growth in Fabric Wash. Household care continued to perform well and grew on a strong base. Hindustan Unile...
Ad fraud rates decrease in desktop and mobile web display in India: ReportBrand risk and ad fraud rates in India ranked below the global average. Viewability on mobile environments increased in India. Today, Integral Ad Science (Nasd...
HP launches a new campaign with Boman Irani to challenge cultural stereotypes around gamingThe campaign stands to break the cultural misperceptions around gaming. The short Film - centered in a futuristic world, brings the skills developed through ga...
Top 10 global social media trends to watch out for in 2022: Talkwalker report2021 has been an impactful year full of ups and downs. With consumers dictating how brands move forward, 2022 is set to be another challenging year. To make su...
We aim to be the YouTube of podcasters and scale up 20X in the next 12 months: Sandeep Lodha, GaanaGaana recently reshuffled its management, bringing Sandeep Lodha on board as its CEO. We recently caught up with him and he spoke to us about the potential of ...
Amazon's campaign encourages customers to thank its associates and share their happiness with frontline teamsAmazon launches the second edition of '#DeliverThanks.' Conceptualized and produced by Organic by MSL, the digital film features Amazon’s associates across the...
ZEEL announces new a-la-carte channel and bouquet pricing in compliance with New Tariff OrderGearing up for the festive season, ZEEL has lined up to launch 40 fiction, 20 non-fiction new shows across multiple languages It has also announced its new bou...
Paytm sets aside ₹100 crore for marketing campaigns during festive season to promote UPI, postpaid and wallet businessesPaytm has planned a major push for the company and its partners. It aims to focus on the states of Gujarat, Maharashtra, Andhra Pradesh, Telangana and Karnatak...
Mirchi’s latest B2B campaign encourages the Indian advertising and marketing fraternity to communicate with consumers in their local languagesMirchi launches a new campaign ‘Proudly Local.’ It nudges marketers to speak the language of India. Mirchi has launched a new campaign—Proudly Local—with an ai...
Why are Indian brands transporting consumers to older times with their campaigns?The pandemic has sparked a flurry of nostalgia ads and we are all for this trend. Indian brands are capitalizing on nostalgia and memories to connect with thei...
SUN TV Network launches Marathi General Entertainment Channel, SUN MarathiSUN TV Network to launch its refreshed Marathi General Entertainment Channel SUN Marathi. The channel has announced 3 hours of original programming.Viewers of ...
Seeking nominations for the top women personal-finance influencersInsider is compiling a list of the top women-led financial accounts on social media. We are looking for women who are helping to recenter the narrative of pers...
How much money YouTubers with 1 million subscribers makeCreators who are a part of YouTube's Partner Program can monetize their videos with ads. YouTuber can make thousands of dollars each month from the program. Th...
How Charli D'Amelio turned TikTok fame into a family enterprise that's making millions of dollarsHi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Si...
How much money YouTubers make, according to dozens of creatorsYouTube creators who are part of the Partner Program can monetize their videos with ads. The amount of money different creators make per video varies based on a variety of factors. We spoke with doze...
Wunderman Thompson South Asia’s Tarun Rai moves into a new role as Executive Director Strategic Initiatives, APACTarun Rai, Chairman and Group CEO South Asia gets promoted to Executive Director Strategic Initiatives, APAC, effective January 1, 2022. Rai will report directly to Ewen Sturgeon, CEO, International ...
When Karisma Kapoor played Geet from Jab We Met for Dunzo DailyKareena Kapoor Khan’s character Geet from Jab We Met enjoys an ever-increasing fandom. But have you ever imagined what the movie would have been like if Kareena’s sister Karisma Kapoor were to play h...
Sidharth Rao to take direct charge of dentsu Webchutney from Jan '22 as Gautam Reghunath & PG Aditiya resign to launch new ventureDentsu Webchutney today announced that Gautam Reghunath, CEO & PG Aditiya, CCO will be leaving their positions early next year to set up their own venture. With this change, the agency will now be ba...
How TikTok is changing the music industryTikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. Here's a full breakdown of Insider's rec...
HP launches a new campaign with Boman Irani to challenge cultural stereotypes around gamingThe campaign stands to break the cultural misperceptions around gaming. The short Film - centered in a futuristic world, brings the skills developed through gaming alive and shows that gamers are bet...
Amazon's campaign encourages customers to thank its associates and share their happiness with frontline teamsAmazon launches the second edition of '#DeliverThanks.' Conceptualized and produced by Organic by MSL, the digital film features Amazon’s associates across the operations network, giving audiences a ...
Mirchi’s latest B2B campaign encourages the Indian advertising and marketing fraternity to communicate with consumers in their local languagesMirchi launches a new campaign ‘Proudly Local.’ It nudges marketers to speak the language of India. Mirchi has launched a new campaign—Proudly Local—with an aim to build awareness around and underlin...
Seeking nominations for the top women personal-finance influencersInsider is compiling a list of the top women-led financial accounts on social media. We are looking for women who are helping to recenter the narrative of personal finance. There's a growing class of...
Supply-chain woes pull Christmas ads forwardHi, welcome back to Insider Advertising. I'm Lara O'Reilly, Insider's media and advertising editor. Before we begin, some news: This is the last edition before our newsletter goes on hiatus. Thank you so much for reading. While we're on our brief pause, you can keep...
Pinterest will start paying creators to post contentHi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Before we begin, some news: This is the last edition before our newsletter goes on hiatus. Thank you so much ...
KL Rahul to be the brand ambassador for realme's smartphone categoryThe seasoned international cricket sensation is announced as Captain realme and would be the face of the realme smartphone category. The sportsman’s personality resonates with the brand spirit ‘Dare to leap’ and represents the brand person...
Allen Solly's new campaign spotlights on body positivity to promote its new range of denims for womenAllen Solly launches ‘Own Your Shape’ campaign for its women’s Denim range. Conceptualised by Ogilvy India, the film features three girls of different body types, trying different styles.Allen Solly unveils a new range of denims for women ...
Tata Cliq Luxury's latest campaign normalises discussing the taboo subject of divorceTata Cliq Luxury's latest campaign reminds the audience that all relationships should be treasured, even with your former spouses. The brand film, conceptualized by Havas Creative Group India, urges consumers to cherish relationships with ...
Case study: How Netflix India created buzz around Kota Factory’s season 2 launch by leveraging Jeetu Bhaiya’s fanbaseThis case study decodes how Netflix’s Kota Factory created excitement around its new season launch through a 360-marketing campaign. Netflix decided to leverage Kota Factory’s central character, Jeetu Bhaiya’s fandom, whose philosophy, dia...
ASCI and Futurebrands launch a new report to help brands and advertising agencies shape gender narratives in a positive wayGenderNext report maps gender depictions through an inclusive process involving advertisers, agencies, commentators, gender experts, policymakers and consumers. The study finds that advertising needs to catch up with women, proposes the SE...
HUL spent Rs 2,255 crore on advertising between April and September this yearHUL's Home Care grew 15% driven by high double-digit growth in Fabric Wash. Household care continued to perform well and grew on a strong base. Hindustan Unilever Limited announced its results for the quarter ended 30th September 2021. Sep...
Ad fraud rates decrease in desktop and mobile web display in India: ReportBrand risk and ad fraud rates in India ranked below the global average. Viewability on mobile environments increased in India. Today, Integral Ad Science (Nasdaq: IAS) released its Media Quality Report (MQR) for H1 2021, providing transpar...
Top 10 global social media trends to watch out for in 2022: Talkwalker report2021 has been an impactful year full of ups and downs. With consumers dictating how brands move forward, 2022 is set to be another challenging year. To make sure you’re fully prepared to tackle the upcoming year, Talkwalker dug deep to fin...
We aim to be the YouTube of podcasters and scale up 20X in the next 12 months: Sandeep Lodha, GaanaGaana recently reshuffled its management, bringing Sandeep Lodha on board as its CEO. We recently caught up with him and he spoke to us about the potential of the audio streaming space, where India is headed and the platform’s growth traje...
ZEEL announces new a-la-carte channel and bouquet pricing in compliance with New Tariff OrderGearing up for the festive season, ZEEL has lined up to launch 40 fiction, 20 non-fiction new shows across multiple languages It has also announced its new bouquet pricing in compliance with NTO 2.0Zee Entertainment Enterprises Ltd. (ZEEL)...
Paytm sets aside ₹100 crore for marketing campaigns during festive season to promote UPI, postpaid and wallet businessesPaytm has planned a major push for the company and its partners. It aims to focus on the states of Gujarat, Maharashtra, Andhra Pradesh, Telangana and Karnataka.Paytm has announced that the company and its partners will allocate ₹100 crore...
Why are Indian brands transporting consumers to older times with their campaigns?The pandemic has sparked a flurry of nostalgia ads and we are all for this trend. Indian brands are capitalizing on nostalgia and memories to connect with their consumers and remind them of simpler times. From Cadbury and CRED to Dunzo, br...
SUN TV Network launches Marathi General Entertainment Channel, SUN MarathiSUN TV Network to launch its refreshed Marathi General Entertainment Channel SUN Marathi. The channel has announced 3 hours of original programming.Viewers of Marathi television space are up for a great treat this festive season as Sun TV ...
How much money YouTubers with 1 million subscribers makeCreators who are a part of YouTube's Partner Program can monetize their videos with ads. YouTuber can make thousands of dollars each month from the program. This is the latest installment of Insider's YouTube money logs, where creators break down how much they earn....
How Charli D'Amelio turned TikTok fame into a family enterprise that's making millions of dollarsHi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here. In this week's edition: Inside the D'Amelio famil...
As Air India begins its new chapter, here's a look at how its iconic mascot 'Maharajah' came into being
A lot of advertising agencies don’t like Dunzo because their clients send them our creatives asking them to do something similar: Sai Ganesh, Dunzo
Top Indian Olympians who bagged the most television commercials during Tokyo Olympics 2020: BARC
Lionel Messi is the most publicised sports star online in the world; Virat Kohli holds the sixth spot: report