TOP STORY
Here's how Amit and Gaurav Khatri are making the right 'Noise'
- In less than 4 years,
Noise , a homegrown bootstrapped D2C brand with presence in the smartwearable and hearable segment in India today boasts of being a market leader in thesmartwatch category. - Having witnessed close to 17X growth in the last 30 months, the brand aims to rake in Rs 850 crore net revenue in FY22.
- We speak to co-founders and brothers Amit and
Gaurav Khatri about their vision of creating a global connected lifestyle brand that can offer great products at the right prices.
Here’s how The Body Shop navigated the pandemic and is growing its business in IndiaVishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far...
I have a dream of becoming a creative unicorn: Raj ShamaniRaj Shamani was 16 when he joined his father’s business, which traded in chemicals for soaps and detergents...
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 yearsSuhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's journey so far...
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The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 20222021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020...
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket seasonVasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness during the cricket season...
Here’s how The Body Shop navigated the pandemic and is growing its business in IndiaVishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far...
I have a dream of becoming a creative unicorn: Raj ShamaniRaj Shamani was 16 when he joined his father’s business, which traded in chemicals for soaps and detergents...
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 yearsSuhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's journey so far...
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumersSwapnil Tripathi, Chief Business Officer, IntrCity SmartBus tells us about the brand's journey...
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 20222021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020...
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket seasonVasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness during the cricket season...
WHAT'S HAPPENING
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How influencers make money on Amazon, from affiliate links to livestreamingAmazon offers a number of programs for content creators to monetize their audiences. The e-commerce giant has affiliate-marketing tools and ways to sell produc...
How much money YouTubers get paid in a monthCreators who are part of YouTube's Partner Program can earn money from ads on their videos. This is a reliable source of income to influencers of many sizes, w...
How to gain followers on platforms like Instagram, YouTube, and TikTokBuilding an audience is one of the first steps toward becoming a professional content creator. Gaining followings on different social-media platforms requires ...
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How much YouTube pays for 1,000 views, according to creatorsYouTube creators can earn revenue from Google-placed advertisements on their videos. Despite the economic downturn, YouTubers say their earnings from ads are r...
We're looking for rising stars in the creator economy. Here's how to nominate yourself or someone you know.Insider is seeking nominations for this year's list of rising stars in the creator economy. Nominees must be 35 years old or younger, and work in the creator e...
Streaming enters a new reality with a boom in sports and drive for profitability as fresh voices continue to break through with innovative storytelling on new platformsHollywood is increasingly being reshaped by creative and technological change. Big entertainment players face pressure to make streaming profitable and satisfy...
How much YouTube pays for 1 million views, according to creatorsYouTube creators earn money from Google-placed ads on their videos. A number of factors determine how much money they make, including video views. While many f...
Seeking nominations for the top BIPOC-led influencer management agenciesThe creator economy has a long way to go in terms of diversity, equity, and inclusion (DEI). We want to hear from you on the top influencer management agencies...
Netflix has launched its ad-supported tier — here's everything we know about how the streaming giant is pitching advertisersNetflix launched its ad-supported tier in the US on November 3. Advertisers say Netflix is charging high prices for the placements. Netflix's new ad-supported ...
How influencers reach out to brands to get paid collaborationsBrand deals are a top income source for many influencers. These collaborations often start with a pitch, through email or other methods. One of the earliest qu...
How many YouTube subscribers you need to start making moneyCreators who are part of YouTube's Partner Program can monetize their videos with ads. To apply, creators must have at least 1,000 subscribers and 4,000 hours ...
Seeking nominations for the 2022 rising stars of Madison AvenueInsider is seeking nominations for its annual list of the rising stars of Madison Avenue. We're looking for future industry leaders that are pushing the envelo...
How to make money on Snapchat, according to creatorsSnapchat is a moneymaker for some creators who know how take advantage of the platform. Successful creators post content frequently to Spotlight, sign brand de...
Seeking nominations for the top brands for micro influencers to work withMicro influencers have fewer than 100,000 followers on a given social media platform. We want to hear from you on the top brands these creators should work wit...
This is how companies are reacting to the Queen's death – and not everyone is getting it rightElizabeth II, who died on Thursday, was Britain's longest-serving monarch. Many companies and brands have posted tributes to the late Queen on social media. Br...
Check out these 31 pitch decks that advertising startups used to raise millions from top investorsInvestors are pouring money into marketing and media startups. These startups are using technology to disrupt advertising and marketing. Read these 31 decks to...
A Dutch city has become the world's first to ban ads for meat in public places over climate concernsThe Dutch city of Haarlem has banned adverts for meat products. Meat adverts will be banned from Haarlem's buses and any screens in public places. A Dutch city...
Cannabis-tech firm Weedmaps is cutting up to 25% of its employees as the industry's downturn continuesCannabis tech firm Weedmaps is cutting up to 25% of employees, according to a filing. The cuts come less than a month after former CEO Chris Beals stepped down. Weedmaps is cutting up to 175 employee...
We're looking for outstanding social media pros working in Hollywood. Here's how to nominate a star candidate.Insider is crafting a list of Hollywood's standout social media professionals. We want to read your nominations for the social media pros helping to shape the entertainment industry. Film and TV audi...
Read the pitch decks that helped 18 creator economy startups raise millions of dollarsThe "creator economy" is catching the attention – and wallets — of notable VCs. Creator-focused startups are raising millions of dollars. The phrase "creator economy" skyrocketed as a buzzword in 202...
How to gain followers on platforms like Instagram, YouTube, and TikTokBuilding an audience is one of the first steps toward becoming a professional content creator. Gaining followings on different social-media platforms requires different strategies. Growing an audienc...
Seeking nominations for the leading talent managers and agents for influencersInsider is updating its database of the leading managers and agents for social-media influencers. We want to hear from you on who to include in our updated database. Many top content creators have bu...
Streaming enters a new reality with a boom in sports and drive for profitability as fresh voices continue to break through with innovative storytelling on new platformsHollywood is increasingly being reshaped by creative and technological change. Big entertainment players face pressure to make streaming profitable and satisfy diverse audiences. Insider highlighted ...
Netflix has launched its ad-supported tier — here's everything we know about how the streaming giant is pitching advertisersNetflix launched its ad-supported tier in the US on November 3. Advertisers say Netflix is charging high prices for the placements. Netflix's new ad-supported tier, "Basic with Ads," rolled out on No...
Seeking nominations for the 2022 rising stars of Madison AvenueInsider is seeking nominations for its annual list of the rising stars of Madison Avenue. We're looking for future industry leaders that are pushing the envelope at their agencies. Insider is seeking...
This is how companies are reacting to the Queen's death – and not everyone is getting it rightElizabeth II, who died on Thursday, was Britain's longest-serving monarch. Many companies and brands have posted tributes to the late Queen on social media. Britain lost its longest-serving monarch a...
9 email and Instagram DM templates that influencers use to reach out to brands to collaborate withMany influencers land paid partnerships by reaching out directly to brands. Some slide into a company's DMs on Instagram or TikTok, while others email the influencer team. For many influencers, brand collaborations are one of the main ways...
CHART: All the ways Instagram influencers can make money from the platform and how it's changed in the last yearInstagram has launched more than 10 money-making tools for creators since 2020. From subscriptions to NFTs, the Meta-owned platform is testing many ways for creators to make money. Instagram has launched more than 10 money-making features ...
How to get a YouTube video editor job and how much they earnIt's become increasingly common for YouTubers to hire editors to help with their videos. Being a YouTube video editor can be lucrative and become a full-time job, with the right tricks. As the creator economy grows, creators are hiring more talent to help with tasks...
Seeking nominations for the rising stars of brand marketingInsider is seeking nominations for our list of rising stars of brand marketing. We're looking for up-and-coming brand marketers who have the potential to be industry leaders. Insider is seeking nominations for its 2022 rising stars of brand marketing. Please submit ...
How influencers make money on Amazon, from affiliate links to livestreamingAmazon offers a number of programs for content creators to monetize their audiences. The e-commerce giant has affiliate-marketing tools and ways to sell products live. In recent months, Amazon has grown its influencer program, and the suit...
How much money YouTubers get paid in a monthCreators who are part of YouTube's Partner Program can earn money from ads on their videos. This is a reliable source of income to influencers of many sizes, who earn 55% of a video's ad revenue. One of the primary ways that YouTubers get paid is through the YouTube...
How TikTok is changing the music industryTikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. TikTok is an essential promotional tool for music artists and record labels. Songs can rise up organically ...
How micro influencers get paid partnerships, from templates for reaching out to top brands to collaborate withMicro influencers are landing lucrative paid partnerships with brands by pitching themselves. Some slide into a brand's DMs while others create and send a media kit. The creator economy has grown so much that there are now different tiers ...
How much YouTube pays for 1,000 views, according to creatorsYouTube creators can earn revenue from Google-placed advertisements on their videos. Despite the economic downturn, YouTubers say their earnings from ads are remaining steady. For the first time since YouTube started reporting its advertising revenue in 2019, the vi...
We're looking for rising stars in the creator economy. Here's how to nominate yourself or someone you know.Insider is seeking nominations for this year's list of rising stars in the creator economy. Nominees must be 35 years old or younger, and work in the creator economy or influencer marketing. Insider is looking for nominations for its inaug...
How much YouTube pays for 1 million views, according to creatorsYouTube creators earn money from Google-placed ads on their videos. A number of factors determine how much money they make, including video views. While many factors — content niche and country, among them — determine how much money a YouTuber earns on any particula...
Seeking nominations for the top BIPOC-led influencer management agenciesThe creator economy has a long way to go in terms of diversity, equity, and inclusion (DEI). We want to hear from you on the top influencer management agencies led by people of color. Despite fears of an upcoming recession, the creator eco...
How influencers reach out to brands to get paid collaborationsBrand deals are a top income source for many influencers. These collaborations often start with a pitch, through email or other methods. One of the earliest questions aspiring influencers will ask themselves is: How do I start working with brands? An influencer's in...
How many YouTube subscribers you need to start making moneyCreators who are part of YouTube's Partner Program can monetize their videos with ads. To apply, creators must have at least 1,000 subscribers and 4,000 hours of overall watch time. Creators on YouTube don't need hundreds of thousands of subscribers to start earning...
How to make money on Snapchat, according to creatorsSnapchat is a moneymaker for some creators who know how take advantage of the platform. Successful creators post content frequently to Spotlight, sign brand deals, or create AR lenses. While Snapchat is largely known for its ephemeral messaging, the platform is also...
Seeking nominations for the top brands for micro influencers to work withMicro influencers have fewer than 100,000 followers on a given social media platform. We want to hear from you on the top brands these creators should work with. Despite the economic downturn, influencer marketing is booming — it's expecte...
Check out these 31 pitch decks that advertising startups used to raise millions from top investorsInvestors are pouring money into marketing and media startups. These startups are using technology to disrupt advertising and marketing. Read these 31 decks to see how these startups sold their visions to VCs and other investors. Investors...
A Dutch city has become the world's first to ban ads for meat in public places over climate concernsThe Dutch city of Haarlem has banned adverts for meat products. Meat adverts will be banned from Haarlem's buses and any screens in public places. A Dutch city has become the first in the world to ban adverts for meat products in public sp...
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