Advertising News

Rumors keep swirling about a Group Nine and Refinery29 merger, but pulling it off would rough for everyone — Rumors keep swirling about a Group Nine and Refinery29 merger, but pulling it off would rough for everyone
15 Jun 2019, 17:00 by Lucia Moses

Bankrupt ad-tech firm Sizmek is spinning off its contextual targeting business into a standalone company headed by a former exec — Bankrupt ad-tech firm Sizmek is spinning off its contextual targeting business into a standalone company headed by a former exec
14 Jun 2019, 00:00 by Lauren Johnson

Nike's controversial plus-size mannequin is a brilliant business decision — Nike's controversial plus-size mannequin is a brilliant business decision
12 Jun 2019, 23:56 by Kate Taylor

Hershey's bet on in-housing is yielding sweet results, with overhead costs down 25%, output up fivefold and over $4 million saved in agency fees — Hershey's bet on in-housing is yielding sweet results, with overhead costs down 25%, output up fivefold and over $4 million saved in agency fees
12 Jun 2019, 22:37 by Tanya Dua

CNN explains why it's pulling its high-performing Anderson Cooper news show off Facebook Watch — CNN explains why it's pulling its high-performing Anderson Cooper news show off Facebook Watch
12 Jun 2019, 17:08 by Lucia Moses

The most innovative CMOs, streaming's winners and losers, emotional-based ad targeting — The most innovative CMOs, streaming's winners and losers, emotional-based ad targeting
12 Jun 2019, 06:21 by Lucia Moses

The 25 most innovative CMOs in the world in 2019 — The 25 most innovative CMOs in the world in 2019
12 Jun 2019, 01:48 by Tanya Dua

Instagram keeps a detailed list of everything it thinks you're interested in - here's how to find it — Instagram keeps a detailed list of everything it thinks you're interested in - here's how to find it
12 Jun 2019, 00:01 by Antonio Villas-Boas

Breaking up Facebook would make Instagram less safe for people, executive says — Breaking up Facebook would make Instagram less safe for people, executive says
11 Jun 2019, 22:42 by Julie Bort

HBO has canceled 'Vice News Tonight,' ending its 7-year relationship with Vice Media — HBO has canceled 'Vice News Tonight,' ending its 7-year relationship with Vice Media
10 Jun 2019, 20:36 by Ashley Rodriguez

Leaked documents reveal Starbucks is plotting the debut of a new Unicorn Frappuccino-style beverage called the Tie-Dye Frappuccino — Leaked documents reveal Starbucks is plotting the debut of a new Unicorn Frappuccino-style beverage called the Tie-Dye Frappuccino
8 Jun 2019, 03:37 by Kate Taylor

The New York Times says it's getting ads to perform 40% better by targeting people based on emotion — The New York Times says it's getting ads to perform 40% better by targeting people based on emotion
7 Jun 2019, 18:34 by Lucia Moses

The way a hyper-local news article went viral on Facebook shows that even legitimate news has the potential to mislead readers on social media — The way a hyper-local news article went viral on Facebook shows that even legitimate news has the potential to mislead readers on social media
6 Jun 2019, 22:36 by Lucia Moses

YouTube says it has 'suspended' the ability of a star with millions of fans to make money from his videos, following a huge backlash — YouTube says it has 'suspended' the ability of a star with millions of fans to make money from his videos, following a huge backlash
6 Jun 2019, 00:51 by Nick Bastone

KFC is taking a page out of Taco Bell's playbook as it prepares to launch more new menu items in 2019 than the last 5 years combined — KFC is taking a page out of Taco Bell's playbook as it prepares to launch more new menu items in 2019 than the last 5 years combined
6 Jun 2019, 00:47 by Kate Taylor

Ad-tech companies are racing to keep up with OTT's growing fraud and brand-safety issues - but it'll be slow to catch on without industry standards

5 Jun 2019, 19:30 by Lauren Johnson

Apple's new single sign-on feature has advertisers quaking over the marketing implications — Apple's new single sign-on feature has advertisers quaking over the marketing implications
5 Jun 2019, 03:01 by Tanya Dua,Lucia Moses

Foursquare's pivot, Mondelez's challenge to agencies, Instagram's pitch to advertisers — Foursquare's pivot, Mondelez's challenge to agencies, Instagram's pitch to advertisers
5 Jun 2019, 02:49 by Lucia Moses

3 senior Facebook security workers are out amid investigations into finances and misconduct allegations — 3 senior Facebook security workers are out amid investigations into finances and misconduct allegations
5 Jun 2019, 01:16 by Rob Price

Pinterest is cozying up to direct-to-consumer brands like SmileDirectClub and Care/of as they get priced out of Facebook and Instagram — Pinterest is cozying up to direct-to-consumer brands like SmileDirectClub and Care/of as they get priced out of Facebook and Instagram
4 Jun 2019, 23:55 by Lauren Johnson

Satellite TV giants DirecTV and Dish could lose more than 1 million subscribers in total next quarter as the sector slumps — Satellite TV giants DirecTV and Dish could lose more than 1 million subscribers in total next quarter as the sector slumps
4 Jun 2019, 22:33 by Ashley Rodriguez

IHOP has created a burger with a pancake in the middle, and people are freaking out — IHOP has created a burger with a pancake in the middle, and people are freaking out
3 Jun 2019, 21:33 by Kate Taylor

Jack in the Box is giving away free cheeseburgers for National Cheese Day — Jack in the Box is giving away free cheeseburgers for National Cheese Day
3 Jun 2019, 19:30 by Kate Taylor

'No shortage of ambition': A top Wall Street Journal exec lays out her plan to reach the next generation of subscribers — 'No shortage of ambition': A top Wall Street Journal exec lays out her plan to reach the next generation of subscribers
2 Jun 2019, 16:30 by Lucia Moses

Apple is reportedly set to finally ditch iTunes with the next big update to the Mac operating system — Apple is reportedly set to finally ditch iTunes with the next big update to the Mac operating system
1 Jun 2019, 06:21 by Nick Bastone

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