TOP STORY
With its latest campaign, Zivame aims to become India’s most preferred intimate wear brand
brands23 Jul 2021, 13:01
Friends diapers' latest ad hopes to educate viewers about the risk elders face in attempting to use the toilet alone at night
Friends diapers' latest ad hopes to educate viewers about the risk elders face in attempting to use the toilet alone at night
1 in 4 elders are injured while attempting to use the toilet at night...
ad-tech23 Jul 2021, 12:00
Here is how to champion app marketing in the light of new ATT updates
Here is how to champion app marketing in the light of new ATT updates
Here's how ATT updates will affect advertising and the measures app marketers can take to achieve their goals amidst the restrictions...
brands22 Jul 2021, 12:30
Top 10 Indian brands that advertised the most on television in the first half of 2021: TAM
Top 10 Indian brands that advertised the most on television in the first half of 2021: TAM
These are the brands that spent the most on advertising on Television between January and June, according to TAM AdEx...
ad-agencies22 Jul 2021, 10:00
We need to hit factory reset on the factory mindset – why work-life balance plays an important role in creating good advertising
We need to hit factory reset on the factory mindset – why work-life balance plays an important role in creating good advertising
Why do creative folks care more about quantity today over quality work? Asks Jay Morzaria, Group Creative Manager, Schbang...
brands22 Jul 2021, 19:48
Crime Master Gogo is back, this time for a Disney+ Hotstar campaign
Crime Master Gogo is back, this time for a Disney+ Hotstar campaign
The campaign, also featuring Shraddha Kapoor and Karisma Kapoor, will highlight the offerings under Disney+ Hotstar Multiplex...
brands22 Jul 2021, 14:00
Hindustan Unilever spent Rs 1,024 crore on advertising and promotions in the April-June quarter
Hindustan Unilever spent Rs 1,024 crore on advertising and promotions in the April-June quarter
HUL's Domestic Consumer segment witnessed a growth of 12%...
brands23 Jul 2021, 13:01
Friends diapers' latest ad hopes to educate viewers about the risk elders face in attempting to use the toilet alone at night
Friends diapers' latest ad hopes to educate viewers about the risk elders face in attempting to use the toilet alone at night
1 in 4 elders are injured while attempting to use the toilet at night...
ad-tech23 Jul 2021, 12:00
Here is how to champion app marketing in the light of new ATT updates
Here is how to champion app marketing in the light of new ATT updates
Here's how ATT updates will affect advertising and the measures app marketers can take to achieve their goals amidst the restrictions...
brands22 Jul 2021, 12:30
Top 10 Indian brands that advertised the most on television in the first half of 2021: TAM
Top 10 Indian brands that advertised the most on television in the first half of 2021: TAM
These are the brands that spent the most on advertising on Television between January and June, according to TAM AdEx...
ad-agencies22 Jul 2021, 10:00
We need to hit factory reset on the factory mindset – why work-life balance plays an important role in creating good advertising
We need to hit factory reset on the factory mindset – why work-life balance plays an important role in creating good advertising
Why do creative folks care more about quantity today over quality work? Asks Jay Morzaria, Group Creative Manager, Schbang...
brands22 Jul 2021, 19:48
Crime Master Gogo is back, this time for a Disney+ Hotstar campaign
Crime Master Gogo is back, this time for a Disney+ Hotstar campaign
The campaign, also featuring Shraddha Kapoor and Karisma Kapoor, will highlight the offerings under Disney+ Hotstar Multiplex...
brands22 Jul 2021, 14:00
Hindustan Unilever spent Rs 1,024 crore on advertising and promotions in the April-June quarter
Hindustan Unilever spent Rs 1,024 crore on advertising and promotions in the April-June quarter
HUL's Domestic Consumer segment witnessed a growth of 12%...
WHAT'S HAPPENING
advertising23 Jul 2021, 22:35

How TikTok is changing the music industry
How TikTok is changing the music industry
TikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. ...
advertising22 Jul 2021, 18:24

Top managers and agents for gaming influencers and streamers
Top managers and agents for gaming influencers and streamers
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Si...
advertising22 Jul 2021, 16:33

The Olympic brand fallout may have only just begun
The Olympic brand fallout may have only just begun
Hello and welcome to Insider Advertising, a weekly newsletter where I break down the most important news and trends on Madison Avenue and beyond. I'm Lara O'Re...
media22 Jul 2021, 13:15

TV ad volumes for June 2021 and H1 2021 higher than previous 2 years: BARC
TV ad volumes for June 2021 and H1 2021 higher than previous 2 years: BARC
E-Commerce contribution to total Ad volumes saw its peak of 12% in June’21. FMCG shows a significant growth in 2021, 40% over 2019.With the economy showing ste...
brands22 Jul 2021, 12:59

Domino's launches a campaign penned by Swanand Kirkire to encourage people to get their COVID-19 vaccine shots
Domino's launches a campaign penned by Swanand Kirkire to encourage people to get their COVID-19 vaccine shots
Domino’s Pizza has launched a nationwide campaign, #HaathBadhaoIndia #VaccineLagaoIndia to encourage people to get jabbed. Conceptualized by FCB India, the cam...
advertising21 Jul 2021, 23:37

14 pitch decks that startups looking to disrupt media and advertising used to raise millions
14 pitch decks that startups looking to disrupt media and advertising used to raise millions
Investors are pouring money into advertising, media, and marketing startups. They're trying to capitalize on changing consumer habits and marketers' need to en...
ad-agencies21 Jul 2021, 18:03

Wunderman Thompson launches Fund Femme to support women and non-binary business founders
Wunderman Thompson launches Fund Femme to support women and non-binary business founders
Wunderman Thompson has launched a new global database of women and non-binary owned businesses to help tackle the gender inequality in the economy. The global ...
brands21 Jul 2021, 15:24

Brands have only one shot to win over customers: App attention index report 2021
Brands have only one shot to win over customers: App attention index report 2021
76 percent of consumers say their expectations of digital services have increased since the start of 2020. 60 percent of consumers now blame the application an...
ad-agencies21 Jul 2021, 12:01

Wavemaker India charts out a roadmap to prepare brands for Cookie-less world
Wavemaker India charts out a roadmap to prepare brands for Cookie-less world
Wavemaker India has developed an in-depth Cookie Dependency audit that will prepare clients to plan better in this new-age marketing landscape. The agency has ...
brands21 Jul 2021, 10:00

We want to be known as the biggest home-grown tech brand that specializes in gaming: Varun Ganjoo, Baazi Games
We want to be known as the biggest home-grown tech brand that specializes in gaming: Varun Ganjoo, Baazi Games
Baazi Games, the company responsible for gaming platforms like PokerBaazi, RummyBaazi and BalleBaazi has been witnessing 70% growth over the last few years. Th...
advertising20 Jul 2021, 22:28

How influencers use affiliate marketing programs to make money and how much they earn
How influencers use affiliate marketing programs to make money and how much they earn
Influencers frequently share links to their Instagram Stories or below their YouTube videos. Those links are often affiliate links that let creators earn a com...
brands20 Jul 2021, 13:19

JSW celebrates the unstoppable spirit of the Indian contingent headed to Tokyo Olympics 2020
JSW celebrates the unstoppable spirit of the Indian contingent headed to Tokyo Olympics 2020
With Tokyo Olympics around the corner, JSW launches a new campaign. Conceptualised by Ogilvy Mumbai, the campaign celebrates the undying spirit of the Indian c...
brands20 Jul 2021, 12:22

YouTube acquires simsim to build the future of online video commerce in India
YouTube acquires simsim to build the future of online video commerce in India
YouTube partners with simsim. It aims to help viewers discover and buy products from local businesses. As more and more shopping happens online, video has an i...
ad-agencies20 Jul 2021, 11:14

Zirca launches 360-degree digital solutions provider that customises consumer conversations through insightful data-driven advertising and content
Zirca launches 360-degree digital solutions provider that customises consumer conversations through insightful data-driven advertising and content
Zirca launches a suite of smarter unified solutions Zirca iQ. It includes three proprietary solutions: ConsumeriQ, CreativeiQ, ContentiQ. Zirca iQ, leading the...
brands20 Jul 2021, 10:00

Cadbury row over beef: Was Mondelez’s crisis management strategy convincing enough to win back its consumers' trust?
Cadbury row over beef: Was Mondelez’s crisis management strategy convincing enough to win back its consumers' trust?
Mondelez India found itself in a soup on Sunday after a few screenshots surfaced on Twitter suggesting that its Cadbury Dairy Milk may contain gelatine derived...
media19 Jul 2021, 17:16

News channels brought in maximum television ad volumes during Jan-June 2021: TAM
News channels brought in maximum television ad volumes during Jan-June 2021: TAM
TAM's half yearly advertising report for TV threw up a lot of interesting insights around how the medium performed during the first six months of 2021. TV ad v...
media19 Jul 2021, 16:41

SonyLIV on-boards over 50 advertisers for India’s tour of Sri Lanka
SonyLIV on-boards over 50 advertisers for India’s tour of Sri Lanka
SonyLIV has roped in over 50 advertisers for India’s tour of Sri Lanka comprising three ODIs and three T20s. Some of the brands it has onboarded includes Apple...
brands19 Jul 2021, 16:13

Alia Bhatt is Duroflex's first-ever brand ambassador
Alia Bhatt is Duroflex's first-ever brand ambassador
Duroflex has roped in Alia Bhatt as its first-ever brand ambassador. Through its campaign with the actor, the brand wants to encourage India to upgrade its cho...
media19 Jul 2021, 13:58

There's been a 367% increase in searches related to ‘learning online,' while a 103% increase in those related to ‘training’: InMobi Report
There's been a 367% increase in searches related to ‘learning online,' while a 103% increase in those related to ‘training’: InMobi Report
Online and hyperlocal services, e-learning-related searches see massive growth due to the pandemic: InMobi Report. The increasing penetration of the internet a...
ad-tech19 Jul 2021, 11:16

MX Player’s Gautam Talwar on how the platform is increasing its focus on regionalisation to further expand its reach
MX Player’s Gautam Talwar on how the platform is increasing its focus on regionalisation to further expand its reach
MX Player’s Samantar 2 is one of its biggest regional shows yet. The thriller has been appreciated outside of Maharashtra as well this time. Gautam Talwar, Chi...
advertising17 Jul 2021, 18:54

How to get hired at TikTok in 2021
How to get hired at TikTok in 2021
TikTok is hiring engineers and non-technical staff as it aims to take on YouTube and Instagram. Insider spoke with two of the company's hiring leads to underst...
brands16 Jul 2021, 15:50

Dun & Bradstreet releases its 'India's Top 500 Companies 2021’ list
Dun & Bradstreet releases its 'India's Top 500 Companies 2021’ list
The 2021 edition of the publication feature a new separate listing titled ‘India’s Premier Unlisted Companies. The publication will also feature an additional ...
brands16 Jul 2021, 14:46

Brands leveraging custom emojis garner higher receptivity and engagement on campaign hashtags: Rishabh Sharma, Twitter Next
Brands leveraging custom emojis garner higher receptivity and engagement on campaign hashtags: Rishabh Sharma, Twitter Next
Ahead of World Emoji Day which falls on July 17, we take a look at how emojis have become a very important part of our everyday digital conversations. Brands h...
brands16 Jul 2021, 14:29

Tanishq's latest ad reminds you to seize small moments and find extraordinary in the ordinary
Tanishq's latest ad reminds you to seize small moments and find extraordinary in the ordinary
Tanishq launches a new campaign, 'Little Big Moments.' Conceptualised by Lowe Lintas, the campaign reminds you to celebrate small moments that make life beauti...
ad-tech16 Jul 2021, 11:13

Facebook makes its emojis talk as its launches Soundmojis on messenger
Facebook makes its emojis talk as its launches Soundmojis on messenger
Facebook has launched Soundmoji. It enables users to send short sound clips in Messenger chat.Every day, people send more than 2.4 billion messages with emojis...
ad-tech16 Jul 2021, 10:00

The evolution of (digital) man... from an emoticon to Bitmoji
The evolution of (digital) man... from an emoticon to Bitmoji
In an age where verbal communication has reduced to pave way for digital interactions, World Emoji Day celebrates the humble emoji - that makes saying less, mo...
advertising23 Jul 2021, 22:35

How TikTok is changing the music industry
How TikTok is changing the music industry
TikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. Here's a full breakdown of Insider's rec...
media22 Jul 2021, 13:15

TV ad volumes for June 2021 and H1 2021 higher than previous 2 years: BARC
TV ad volumes for June 2021 and H1 2021 higher than previous 2 years: BARC
E-Commerce contribution to total Ad volumes saw its peak of 12% in June’21. FMCG shows a significant growth in 2021, 40% over 2019.With the economy showing steady signs of recovery, India’s advertisi...
ad-agencies21 Jul 2021, 18:03

Wunderman Thompson launches Fund Femme to support women and non-binary business founders
Wunderman Thompson launches Fund Femme to support women and non-binary business founders
Wunderman Thompson has launched a new global database of women and non-binary owned businesses to help tackle the gender inequality in the economy. The global platform allows consumers to discover, a...
ad-agencies21 Jul 2021, 12:01

Wavemaker India charts out a roadmap to prepare brands for Cookie-less world
Wavemaker India charts out a roadmap to prepare brands for Cookie-less world
Wavemaker India has developed an in-depth Cookie Dependency audit that will prepare clients to plan better in this new-age marketing landscape. The agency has also initiated cookie dependency audit f...
brands20 Jul 2021, 13:19

JSW celebrates the unstoppable spirit of the Indian contingent headed to Tokyo Olympics 2020
JSW celebrates the unstoppable spirit of the Indian contingent headed to Tokyo Olympics 2020
With Tokyo Olympics around the corner, JSW launches a new campaign. Conceptualised by Ogilvy Mumbai, the campaign celebrates the undying spirit of the Indian contingent when the Olympics were postpon...
brands20 Jul 2021, 10:00

Cadbury row over beef: Was Mondelez’s crisis management strategy convincing enough to win back its consumers' trust?
Cadbury row over beef: Was Mondelez’s crisis management strategy convincing enough to win back its consumers' trust?
Mondelez India found itself in a soup on Sunday after a few screenshots surfaced on Twitter suggesting that its Cadbury Dairy Milk may contain gelatine derived from beef. Cadbury was quick to respond...
brands19 Jul 2021, 16:13

Alia Bhatt is Duroflex's first-ever brand ambassador
Alia Bhatt is Duroflex's first-ever brand ambassador
Duroflex has roped in Alia Bhatt as its first-ever brand ambassador. Through its campaign with the actor, the brand wants to encourage India to upgrade its choices in essential products like mattress...
advertising17 Jul 2021, 18:54

How to get hired at TikTok in 2021
How to get hired at TikTok in 2021
TikTok is hiring engineers and non-technical staff as it aims to take on YouTube and Instagram. Insider spoke with two of the company's hiring leads to understand how to land a job at TikTok. Showing...
brands16 Jul 2021, 14:29

Tanishq's latest ad reminds you to seize small moments and find extraordinary in the ordinary
Tanishq's latest ad reminds you to seize small moments and find extraordinary in the ordinary
Tanishq launches a new campaign, 'Little Big Moments.' Conceptualised by Lowe Lintas, the campaign reminds you to celebrate small moments that make life beautiful. Tanishq, from Tata Group, has launc...
advertising22 Jul 2021, 18:24

Top managers and agents for gaming influencers and streamers
Top managers and agents for gaming influencers and streamers
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here. In this week's edition: The top managers and agents for gaming influencers a...
advertising22 Jul 2021, 16:33

The Olympic brand fallout may have only just begun
The Olympic brand fallout may have only just begun
Hello and welcome to Insider Advertising, a weekly newsletter where I break down the most important news and trends on Madison Avenue and beyond. I'm Lara O'Reilly, Insider's media and advertising editor. If this was forwarded to you, sign up here. It's great to hea...
brands22 Jul 2021, 12:59

Domino's launches a campaign penned by Swanand Kirkire to encourage people to get their COVID-19 vaccine shots
Domino's launches a campaign penned by Swanand Kirkire to encourage people to get their COVID-19 vaccine shots
Domino’s Pizza has launched a nationwide campaign, #HaathBadhaoIndia #VaccineLagaoIndia to encourage people to get jabbed. Conceptualized by FCB India, the campaign has been penned by lyricist Swanand Kirkire, and directed by Amit Roy of L...
advertising21 Jul 2021, 23:37

14 pitch decks that startups looking to disrupt media and advertising used to raise millions
14 pitch decks that startups looking to disrupt media and advertising used to raise millions
Investors are pouring money into advertising, media, and marketing startups. They're trying to capitalize on changing consumer habits and marketers' need to ensure their ads are working. Check out these pitch decks to see how these startup...
brands21 Jul 2021, 15:24

Brands have only one shot to win over customers: App attention index report 2021
Brands have only one shot to win over customers: App attention index report 2021
76 percent of consumers say their expectations of digital services have increased since the start of 2020. 60 percent of consumers now blame the application and brand when they encounter a problem with a digital service, irrespective of th...
brands21 Jul 2021, 10:00

We want to be known as the biggest home-grown tech brand that specializes in gaming: Varun Ganjoo, Baazi Games
We want to be known as the biggest home-grown tech brand that specializes in gaming: Varun Ganjoo, Baazi Games
Baazi Games, the company responsible for gaming platforms like PokerBaazi, RummyBaazi and BalleBaazi has been witnessing 70% growth over the last few years. This year, it aims to grow its current user base of 10 million by 100%. We speak t...
advertising20 Jul 2021, 22:28

How influencers use affiliate marketing programs to make money and how much they earn
How influencers use affiliate marketing programs to make money and how much they earn
Influencers frequently share links to their Instagram Stories or below their YouTube videos. Those links are often affiliate links that let creators earn a commission on sales. We spoke with creators about how much money they earn using af...
brands20 Jul 2021, 12:22

YouTube acquires simsim to build the future of online video commerce in India
YouTube acquires simsim to build the future of online video commerce in India
YouTube partners with simsim. It aims to help viewers discover and buy products from local businesses. As more and more shopping happens online, video has an important role in helping viewers discover new products and find expert advice th...
ad-agencies20 Jul 2021, 11:14

Zirca launches 360-degree digital solutions provider that customises consumer conversations through insightful data-driven advertising and content
Zirca launches 360-degree digital solutions provider that customises consumer conversations through insightful data-driven advertising and content
Zirca launches a suite of smarter unified solutions Zirca iQ. It includes three proprietary solutions: ConsumeriQ, CreativeiQ, ContentiQ. Zirca iQ, leading the brightest...
media19 Jul 2021, 17:16

News channels brought in maximum television ad volumes during Jan-June 2021: TAM
News channels brought in maximum television ad volumes during Jan-June 2021: TAM
TAM's half yearly advertising report for TV threw up a lot of interesting insights around how the medium performed during the first six months of 2021. TV ad volumes saw a drop of 15% in Jan-Jun’20 over Jan-Jun’19 but rebounded in Jan-Jun'...
media19 Jul 2021, 16:41

SonyLIV on-boards over 50 advertisers for India’s tour of Sri Lanka
SonyLIV on-boards over 50 advertisers for India’s tour of Sri Lanka
SonyLIV has roped in over 50 advertisers for India’s tour of Sri Lanka comprising three ODIs and three T20s. Some of the brands it has onboarded includes Apple, HUL, Amazon, JSW, TVS, Tata Motors, Amul, Dafanews, CoinDCX, Mobikwik, Cars24, Medibuddy, Bridgestone, Ac...
media19 Jul 2021, 13:58

There's been a 367% increase in searches related to ‘learning online,' while a 103% increase in those related to ‘training’: InMobi Report
There's been a 367% increase in searches related to ‘learning online,' while a 103% increase in those related to ‘training’: InMobi Report
Online and hyperlocal services, e-learning-related searches see massive growth due to the pandemic: InMobi Report. The increasing penetration of the internet also led to an increase in queries for content translation to local languages.The...
ad-tech19 Jul 2021, 11:16

MX Player’s Gautam Talwar on how the platform is increasing its focus on regionalisation to further expand its reach
MX Player’s Gautam Talwar on how the platform is increasing its focus on regionalisation to further expand its reach
MX Player’s Samantar 2 is one of its biggest regional shows yet. The thriller has been appreciated outside of Maharashtra as well this time. Gautam Talwar, Chief Content Officer, MX Player talks to us about the show’s performance and how t...
brands16 Jul 2021, 15:50

Dun & Bradstreet releases its 'India's Top 500 Companies 2021’ list
Dun & Bradstreet releases its 'India's Top 500 Companies 2021’ list
The 2021 edition of the publication feature a new separate listing titled ‘India’s Premier Unlisted Companies. The publication will also feature an additional listing of India’s Top 500 Companies on the basis of their ESG performance.Dun & Bradstreet, a leading glob...
brands16 Jul 2021, 14:46

Brands leveraging custom emojis garner higher receptivity and engagement on campaign hashtags: Rishabh Sharma, Twitter Next
Brands leveraging custom emojis garner higher receptivity and engagement on campaign hashtags: Rishabh Sharma, Twitter Next
Ahead of World Emoji Day which falls on July 17, we take a look at how emojis have become a very important part of our everyday digital conversations. Brands have realised the emoji connect and many have been upping their emoji game on dig...
ad-tech16 Jul 2021, 11:13

Facebook makes its emojis talk as its launches Soundmojis on messenger
Facebook makes its emojis talk as its launches Soundmojis on messenger
Facebook has launched Soundmoji. It enables users to send short sound clips in Messenger chat.Every day, people send more than 2.4 billion messages with emojis on Messenger. Emojis add color and vibrancy to Messenger chats all over the wor...
ad-tech16 Jul 2021, 10:00

The evolution of (digital) man... from an emoticon to Bitmoji
The evolution of (digital) man... from an emoticon to Bitmoji
In an age where verbal communication has reduced to pave way for digital interactions, World Emoji Day celebrates the humble emoji - that makes saying less, more meaningful. These visual depictions of human emotions can exponentially transform or amplify the meaning...