TOP STORY
How the ‘local area marketing’ strategy has been working in favor of Havells India in these uncertain times
brands22 Apr 2021, 10:00
How BIC Cello is focusing on omni-channel marketing and meaningful portfolio choices to gain market share
How BIC Cello is focusing on omni-channel marketing and meaningful portfolio choices to gain market share
Children across all ages and a segment of adult audience have also taken to coloring to engage themselves as they are stuck at home...
brands22 Apr 2021, 17:39
On Earth Day, companies commit to adopt more sustainable practices in an attempt to safeguard our tomorrow
On Earth Day, companies commit to adopt more sustainable practices in an attempt to safeguard our tomorrow
We saw many brands come together, to encourage people to follow Earth Hour this year...
brands22 Apr 2021, 12:20
This fantasy sports platform is launching an athleisure collection in partnership with Puma
This fantasy sports platform is launching an athleisure collection in partnership with Puma
The athleisure market in India is growing at a rate of 20-25% annually...
brands21 Apr 2021, 10:00
Leg hair, don’t care: Why showing women’s body hair in Indian ads is long overdue
Leg hair, don’t care: Why showing women’s body hair in Indian ads is long overdue
Veet’s latest ad starring Shraddha Kapoor and Ahsaas Channa targets school girls and offers ‘skin whitening’ cream...
brands21 Apr 2021, 15:14
Meet Jaipur Rugs, an organisation that is empowering marginalised women in Rajasthan and exporting its local rugs to 65 countries
Meet Jaipur Rugs, an organisation that is empowering marginalised women in Rajasthan and exporting its local rugs to 65 countries
Jaipur Rugs has been on a mission to help train underprivileged rural and tribal women so that they could earn a living...
brands22 Apr 2021, 10:00
How BIC Cello is focusing on omni-channel marketing and meaningful portfolio choices to gain market share
How BIC Cello is focusing on omni-channel marketing and meaningful portfolio choices to gain market share
Children across all ages and a segment of adult audience have also taken to coloring to engage themselves as they are stuck at home...
brands22 Apr 2021, 17:39
On Earth Day, companies commit to adopt more sustainable practices in an attempt to safeguard our tomorrow
On Earth Day, companies commit to adopt more sustainable practices in an attempt to safeguard our tomorrow
We saw many brands come together, to encourage people to follow Earth Hour this year...
brands22 Apr 2021, 12:20
This fantasy sports platform is launching an athleisure collection in partnership with Puma
This fantasy sports platform is launching an athleisure collection in partnership with Puma
The athleisure market in India is growing at a rate of 20-25% annually...
brands21 Apr 2021, 10:00
Leg hair, don’t care: Why showing women’s body hair in Indian ads is long overdue
Leg hair, don’t care: Why showing women’s body hair in Indian ads is long overdue
Veet’s latest ad starring Shraddha Kapoor and Ahsaas Channa targets school girls and offers ‘skin whitening’ cream...
brands21 Apr 2021, 15:14
Meet Jaipur Rugs, an organisation that is empowering marginalised women in Rajasthan and exporting its local rugs to 65 countries
Meet Jaipur Rugs, an organisation that is empowering marginalised women in Rajasthan and exporting its local rugs to 65 countries
Jaipur Rugs has been on a mission to help train underprivileged rural and tribal women so that they could earn a living...
WHAT'S HAPPENING
advertising23 Apr 2021, 02:54

TikTok's top talent managers
TikTok's top talent managers
Hi and welcome to Insider Advertising for April 23. I'm senior advertising reporter Lauren Johnson, and here's what's going on: TikTok's top talent managers. G...
advertising22 Apr 2021, 18:24

How much money finance influencers make from affiliate marketing
How much money finance influencers make from affiliate marketing
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Si...
advertising22 Apr 2021, 02:52

Texas' antitrust fight against Google
Texas' antitrust fight against Google
Hi and welcome to Insider Advertising for April 22. I'm senior advertising reporter Lauren Johnson, and here's what's going on: First up: Don't miss our webina...
advertising21 Apr 2021, 05:22

Advertisers are gearing up for live events again
Advertisers are gearing up for live events again
Hi and welcome to the Insider Advertising newsletter. I'm Lucia Moses, deputy editor, and this week in advertising and media news: Advertisers bet on live even...
ad-agencies20 Apr 2021, 17:17

Indian ads have prominent female characters but they are still highly stereotyped: Study
Indian ads have prominent female characters but they are still highly stereotyped: Study
A study released by UNICEF and the Geena Davis Institute on Gender in Media (GDI) on Gender Bias and Inclusion In Advertising In India has found that Indian ad...
ad-agencies20 Apr 2021, 16:57

IPL influences consumer actions in a big way: Havas' HI-CRICKET survey
IPL influences consumer actions in a big way: Havas' HI-CRICKET survey
Havas Sports & Entertainment in partnership with YouGov have launched HI-CRICKET, a proprietary study. The survey is aimed at understanding the impact of the I...
brands20 Apr 2021, 14:35

Adidas launches a new global series to remind its audience that impossible is nothing; features Ranveer Singh, Hima Das and Beyoncé
Adidas launches a new global series to remind its audience that impossible is nothing; features Ranveer Singh, Hima Das and Beyoncé
Across 20 films, including those of Ranveer Singh, Hima Das, Beyoncé, Paul Pogba, Mo Salah and Siya Kolisi, stories are told via a powerful narration brought t...
ad-tech20 Apr 2021, 11:52

This creator commerce platform will now allow Indian creators to directly sell their digital products on YouTube to their audiences across the world
This creator commerce platform will now allow Indian creators to directly sell their digital products on YouTube to their audiences across the world
Spring, a social commerce platform that has close to 500,000 creators on its platform globally, has officially launched in India. Spring has a partnership with...
brands20 Apr 2021, 10:00

What makes Virat Kohli the most loved brand ambassador during IPL
What makes Virat Kohli the most loved brand ambassador during IPL
Known for wearing his heart on his sleeves, Virat Kohli is always batting for sixes when it comes to marketing and brand endorsements. As per Duff & Phelps, a ...
advertising20 Apr 2021, 04:22

How Walmart is pitching advertisers
How Walmart is pitching advertisers
Hello and welcome to Insider Advertising for April 20. I'm senior advertising reporter Lauren Johnson, and here's what's going on: First, we're looking for nom...
media19 Apr 2021, 14:29

TV ad volumes see a 3% drop during Jan-March 21 over previous quarter: TAM AdEx
TV ad volumes see a 3% drop during Jan-March 21 over previous quarter: TAM AdEx
TAM AdEx has released its data for top advertisers on television for the period between January to March 2021. Ad volume on TV witnessed a slight drop of 3% du...
brands19 Apr 2021, 12:44

Snapdeal onboards Riteish and Genelia Deshmukh for its latest campaign
Snapdeal onboards Riteish and Genelia Deshmukh for its latest campaign
Riteish and Genelia Deshmukh star in Snapdeal’s new campaign. Great quality does not cost extra, says Snapdeal with “Brand Waali Quality, Bazaar Waali Deal.”Sn...
advertising19 Apr 2021, 04:51

Burnout hits ad agencies
Burnout hits ad agencies
Hello and welcome to Insider Advertising for April 19. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Ad agency burnout. Netflix c...
media16 Apr 2021, 17:27

IPL's opening match clocks 10 billion minutes viewership on Star India Network
IPL's opening match clocks 10 billion minutes viewership on Star India Network
The opening match clocked almost 10 billion minutes of consumption (9.7 billion), revealed Star India. The response is bigger than opening matches of all other...
brands16 Apr 2021, 15:49

OYO’s ‘Hockey’ print campaign is winning the internet; there’s a lot more in store, says its head of global brand Mayur Hola
OYO’s ‘Hockey’ print campaign is winning the internet; there’s a lot more in store, says its head of global brand Mayur Hola
As IPL warms up, more and more brands will start coming up with campaigns to grab the attention of the league's audience. During such a time, it is a pleasant ...
brands16 Apr 2021, 14:01

When magicpin got Vijay Raaz to troll CRED
When magicpin got Vijay Raaz to troll CRED
People are still talking about Rahul Dravid and CRED's ad and magicpin has taken this opportunity to troll the much talked-about campaign. Featuring actor Vija...
brands16 Apr 2021, 11:53

Bhima Jewellery’s ‘Pure as love’ campaign is trending, and for all the right reasons
Bhima Jewellery’s ‘Pure as love’ campaign is trending, and for all the right reasons
Bhima Jewellery's ad takes us on a journey of transformation, of a young, brooding boy to a smiling, confident woman. The ad, very effectively, breaks the clut...
brands16 Apr 2021, 10:00

The real brand ambassadors of our products are our consumers and retailers: Vinay Subramanyam, Britannia Industries
The real brand ambassadors of our products are our consumers and retailers: Vinay Subramanyam, Britannia Industries
Britannia Milk Bikis has been relaunched as Milk Bikis 100% Atta biscuit in some key markets across the country to make the product more healthy. The brand has...
advertising16 Apr 2021, 05:21

The NBA's return-to-work plan
The NBA's return-to-work plan
Hello and welcome to Insider Advertising for April 16. I'm senior advertising reporter Lauren Johnson, and here's what's going on: The NBA's return-to-work pla...
advertising15 Apr 2021, 18:21

A new platform is helping influencers create their own product lines
A new platform is helping influencers create their own product lines
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Si...
media15 Apr 2021, 14:36

Total TV Owning Households grew by 6.9% to reach 210 million in 2020: BARC Report
Total TV Owning Households grew by 6.9% to reach 210 million in 2020: BARC Report
Total TV Owning Households grow by 6.9% to reach 210 Million. No. of TV Viewing Individuals at 892 million. TV Viewing Individuals grow across all Urban pop st...
brands15 Apr 2021, 14:11

Britannia re-launches Milk Bikis in a new avatar and ropes in Pankaj Tripathi for its campaign
Britannia re-launches Milk Bikis in a new avatar and ropes in Pankaj Tripathi for its campaign
Actor Pankaj Tripathi is the brand ambassador for the new campaign. The campaign is conceptualised by Lowe Lintas. Britannia's Milk Bikis has launched a campai...
brands15 Apr 2021, 13:24

Here are the top most creative and effective global ads from 2020 and five habits you can learn from it as a marketer
Here are the top most creative and effective global ads from 2020 and five habits you can learn from it as a marketer
Here are the top 20 most creative and effective ads from 2020. Kantar’s validated ad testing solution also identified five habits from the most effective adver...
brands15 Apr 2021, 10:00

Throwback to some of the best IPL ads made over the years
Throwback to some of the best IPL ads made over the years
Indian Premier League (IPL) has become India’s richest sporting tournament. Considering the festivities around the league and the popularity it enjoys, there i...
advertising15 Apr 2021, 02:51

How media companies are returning to the office
How media companies are returning to the office
Hi and welcome to Insider Advertising for April 15. I'm senior advertising reporter Lauren Johnson, and here's what's going on: First, a reminder to sign up fo...
brands14 Apr 2021, 19:31

Kellogg expands its portfolio by launching more Indianised products
Kellogg expands its portfolio by launching more Indianised products
Kellogg India is now targeting the 'In-between meal' segment. It had recently launched the K Energy bars to enter this category.Breakfast cereal category major...
advertising23 Apr 2021, 02:54

TikTok's top talent managers
TikTok's top talent managers
Hi and welcome to Insider Advertising for April 23. I'm senior advertising reporter Lauren Johnson, and here's what's going on: TikTok's top talent managers. Government Executive hunts for acquisitio...
advertising21 Apr 2021, 05:22

Advertisers are gearing up for live events again
Advertisers are gearing up for live events again
Hi and welcome to the Insider Advertising newsletter. I'm Lucia Moses, deputy editor, and this week in advertising and media news: Advertisers bet on live events; TV adtech giants merge; And Omnicom ...
brands20 Apr 2021, 14:35

Adidas launches a new global series to remind its audience that impossible is nothing; features Ranveer Singh, Hima Das and Beyoncé
Adidas launches a new global series to remind its audience that impossible is nothing; features Ranveer Singh, Hima Das and Beyoncé
Across 20 films, including those of Ranveer Singh, Hima Das, Beyoncé, Paul Pogba, Mo Salah and Siya Kolisi, stories are told via a powerful narration brought to life through rare, home footage of som...
brands20 Apr 2021, 10:00

What makes Virat Kohli the most loved brand ambassador during IPL
What makes Virat Kohli the most loved brand ambassador during IPL
Known for wearing his heart on his sleeves, Virat Kohli is always batting for sixes when it comes to marketing and brand endorsements. As per Duff & Phelps, a Kroll business, his brand value also rem...
brands19 Apr 2021, 12:44

Snapdeal onboards Riteish and Genelia Deshmukh for its latest campaign
Snapdeal onboards Riteish and Genelia Deshmukh for its latest campaign
Riteish and Genelia Deshmukh star in Snapdeal’s new campaign. Great quality does not cost extra, says Snapdeal with “Brand Waali Quality, Bazaar Waali Deal.”Snapdeal today announced the launch of a n...
brands16 Apr 2021, 15:49

OYO’s ‘Hockey’ print campaign is winning the internet; there’s a lot more in store, says its head of global brand Mayur Hola
OYO’s ‘Hockey’ print campaign is winning the internet; there’s a lot more in store, says its head of global brand Mayur Hola
As IPL warms up, more and more brands will start coming up with campaigns to grab the attention of the league's audience. During such a time, it is a pleasant surprise to see a brand swim against the...
brands16 Apr 2021, 10:00

The real brand ambassadors of our products are our consumers and retailers: Vinay Subramanyam, Britannia Industries
The real brand ambassadors of our products are our consumers and retailers: Vinay Subramanyam, Britannia Industries
Britannia Milk Bikis has been relaunched as Milk Bikis 100% Atta biscuit in some key markets across the country to make the product more healthy. The brand has roped in actor Pankaj Tripathi as its f...
media15 Apr 2021, 14:36

Total TV Owning Households grew by 6.9% to reach 210 million in 2020: BARC Report
Total TV Owning Households grew by 6.9% to reach 210 million in 2020: BARC Report
Total TV Owning Households grow by 6.9% to reach 210 Million. No. of TV Viewing Individuals at 892 million. TV Viewing Individuals grow across all Urban pop strata.BARC India along with the BARC Tech...
brands15 Apr 2021, 10:00

Throwback to some of the best IPL ads made over the years
Throwback to some of the best IPL ads made over the years
Indian Premier League (IPL) has become India’s richest sporting tournament. Considering the festivities around the league and the popularity it enjoys, there is an advertising blitzkrieg and every ye...
advertising22 Apr 2021, 18:24

How much money finance influencers make from affiliate marketing
How much money finance influencers make from affiliate marketing
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here. In this week's edition: How much money influencers make driving sign-ups for...
advertising22 Apr 2021, 02:52

Texas' antitrust fight against Google
Texas' antitrust fight against Google
Hi and welcome to Insider Advertising for April 22. I'm senior advertising reporter Lauren Johnson, and here's what's going on: First up: Don't miss our webinar today on the future of ad targeting featuring execs from Mars Petcare, The Trade Desk, R/GA, and The Wash...
ad-agencies20 Apr 2021, 17:17

Indian ads have prominent female characters but they are still highly stereotyped: Study
Indian ads have prominent female characters but they are still highly stereotyped: Study
A study released by UNICEF and the Geena Davis Institute on Gender in Media (GDI) on Gender Bias and Inclusion In Advertising In India has found that Indian ads have highly streotypical female characters. The study explores how popular Ind...
ad-agencies20 Apr 2021, 16:57

IPL influences consumer actions in a big way: Havas' HI-CRICKET survey
IPL influences consumer actions in a big way: Havas' HI-CRICKET survey
Havas Sports & Entertainment in partnership with YouGov have launched HI-CRICKET, a proprietary study. The survey is aimed at understanding the impact of the Indian Premier League (IPL) 2021 in influencing brand health metrics across categ...
ad-tech20 Apr 2021, 11:52

This creator commerce platform will now allow Indian creators to directly sell their digital products on YouTube to their audiences across the world
This creator commerce platform will now allow Indian creators to directly sell their digital products on YouTube to their audiences across the world
Spring, a social commerce platform that has close to 500,000 creators on its platform globally, has officially launched in India. Spring has a partnership with YouTube, which will enable creators to sell their digital products to anybody w...
advertising20 Apr 2021, 04:22

How Walmart is pitching advertisers
How Walmart is pitching advertisers
Hello and welcome to Insider Advertising for April 20. I'm senior advertising reporter Lauren Johnson, and here's what's going on: First, we're looking for nominations for the rising stars of PR. Submit your nominations here by April 23. Walmart pitch deck. TikTok b...
media19 Apr 2021, 14:29

TV ad volumes see a 3% drop during Jan-March 21 over previous quarter: TAM AdEx
TV ad volumes see a 3% drop during Jan-March 21 over previous quarter: TAM AdEx
TAM AdEx has released its data for top advertisers on television for the period between January to March 2021. Ad volume on TV witnessed a slight drop of 3% during Jan-Mar'21 over Oct-Dec'20. Top 10 Advertisers accounted for more than 40% ...
advertising19 Apr 2021, 04:51

Burnout hits ad agencies
Burnout hits ad agencies
Hello and welcome to Insider Advertising for April 19. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Ad agency burnout. Netflix cancellations. Top social brands. If this email was forwarded to you, sign up here for your daily insider's ...
media16 Apr 2021, 17:27

IPL's opening match clocks 10 billion minutes viewership on Star India Network
IPL's opening match clocks 10 billion minutes viewership on Star India Network
The opening match clocked almost 10 billion minutes of consumption (9.7 billion), revealed Star India. The response is bigger than opening matches of all other IPL editions held previously other than Dream11 IPL 2020 and 42%* higher than t...
brands16 Apr 2021, 14:01

When magicpin got Vijay Raaz to troll CRED
When magicpin got Vijay Raaz to troll CRED
People are still talking about Rahul Dravid and CRED's ad and magicpin has taken this opportunity to troll the much talked-about campaign. Featuring actor Vijay Raaz, the film, a direct dig at CRED, telling people to come over the magicpin where people will get enou...
brands16 Apr 2021, 11:53

Bhima Jewellery’s ‘Pure as love’ campaign is trending, and for all the right reasons
Bhima Jewellery’s ‘Pure as love’ campaign is trending, and for all the right reasons
Bhima Jewellery's ad takes us on a journey of transformation, of a young, brooding boy to a smiling, confident woman. The ad, very effectively, breaks the clutter in the jewellery segment. It has been conceptualised by independent creative...
advertising16 Apr 2021, 05:21

The NBA's return-to-work plan
The NBA's return-to-work plan
Hello and welcome to Insider Advertising for April 16. I'm senior advertising reporter Lauren Johnson, and here's what's going on: The NBA's return-to-work plan. ABC News' new president Kim Godwin. TikTok micro and nano influencers. If this email was forwarded to yo...
advertising15 Apr 2021, 18:21

A new platform is helping influencers create their own product lines
A new platform is helping influencers create their own product lines
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here. In this week's edition: A new startup is helping ...
brands15 Apr 2021, 14:11

Britannia re-launches Milk Bikis in a new avatar and ropes in Pankaj Tripathi for its campaign
Britannia re-launches Milk Bikis in a new avatar and ropes in Pankaj Tripathi for its campaign
Actor Pankaj Tripathi is the brand ambassador for the new campaign. The campaign is conceptualised by Lowe Lintas. Britannia's Milk Bikis has launched a campaign that calls its competitors ordinary and says that children need more than jus...
brands15 Apr 2021, 13:24

Here are the top most creative and effective global ads from 2020 and five habits you can learn from it as a marketer
Here are the top most creative and effective global ads from 2020 and five habits you can learn from it as a marketer
Here are the top 20 most creative and effective ads from 2020. Kantar’s validated ad testing solution also identified five habits from the most effective advertisers. Throughout 2020, Kantar, the world’s leading data-driven insights and co...
advertising15 Apr 2021, 02:51

How media companies are returning to the office
How media companies are returning to the office
Hi and welcome to Insider Advertising for April 15. I'm senior advertising reporter Lauren Johnson, and here's what's going on: First, a reminder to sign up for our event about the future of digital advertising on April 22 at 2 PM EST/11 PM PST with The Trade Desk, ...
brands14 Apr 2021, 19:31

Kellogg expands its portfolio by launching more Indianised products
Kellogg expands its portfolio by launching more Indianised products
Kellogg India is now targeting the 'In-between meal' segment. It had recently launched the K Energy bars to enter this category.Breakfast cereal category major Kellogg India is set to expand its portfolio with more Indianised products that are suited to local palate...