TOP STORY
Here's how Amit and Gaurav Khatri are making the right 'Noise'
brands30 Mar 2022, 10:00
Here’s how The Body Shop navigated the pandemic and is growing its business in IndiaHere’s how The Body Shop navigated the pandemic and is growing its business in India
Vishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far...
brands29 Mar 2022, 10:00
I have a dream of becoming a creative unicorn: Raj ShamaniI have a dream of becoming a creative unicorn: Raj Shamani
Raj Shamani was 16 when he joined his father’s business, which traded in chemicals for soaps and detergents...
brands28 Mar 2022, 10:00
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 yearsHere’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 years
Suhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's journey so far...
brands25 Mar 2022, 10:01
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumersAs inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumers
Swapnil Tripathi, Chief Business Officer, IntrCity SmartBus tells us about the brand's journey...
media25 Mar 2022, 11:47
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022
2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020...
media24 Mar 2022, 10:00
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket seasonWhy mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season
Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness during the cricket season...
brands30 Mar 2022, 10:00
Here’s how The Body Shop navigated the pandemic and is growing its business in IndiaHere’s how The Body Shop navigated the pandemic and is growing its business in India
Vishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far...
brands29 Mar 2022, 10:00
I have a dream of becoming a creative unicorn: Raj ShamaniI have a dream of becoming a creative unicorn: Raj Shamani
Raj Shamani was 16 when he joined his father’s business, which traded in chemicals for soaps and detergents...
brands28 Mar 2022, 10:00
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 yearsHere’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 years
Suhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's journey so far...
brands25 Mar 2022, 10:01
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumersAs inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumers
Swapnil Tripathi, Chief Business Officer, IntrCity SmartBus tells us about the brand's journey...
media25 Mar 2022, 11:47
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022
2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020...
media24 Mar 2022, 10:00
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket seasonWhy mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season
Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness during the cricket season...
WHAT'S HAPPENING
advertising03 Dec 2022, 19:54

9 email and DM templates that influencers use to reach out to brands for paid partnerships
9 email and DM templates that influencers use to reach out to brands for paid partnerships
Many influencers land paid partnerships by reaching out directly to brands. Some slide into a company's DMs on Instagram or TikTok, while others email the infl...
advertising02 Dec 2022, 23:57

How to get a YouTube video editor job and how much they earn
How to get a YouTube video editor job and how much they earn
It's become increasingly common for YouTubers to hire editors to help with their videos. Being a YouTube video editor can be lucrative and become a full-time j...
advertising02 Dec 2022, 03:30

Seeking nominations for the rising stars of brand marketing
Seeking nominations for the rising stars of brand marketing
Insider is seeking nominations for our list of rising stars of brand marketing. We're looking for up-and-coming brand marketers who have the potential to be in...
advertising29 Nov 2022, 21:42

Read the pitch decks that helped 18 creator economy startups raise millions of dollars
Read the pitch decks that helped 18 creator economy startups raise millions of dollars
The "creator economy" is catching the attention – and wallets — of notable VCs. Creator-focused startups are raising millions of dollars. The phrase "creator e...
advertising29 Nov 2022, 01:58

How influencers make money on Amazon, from affiliate links to livestreaming
How influencers make money on Amazon, from affiliate links to livestreaming
Amazon offers a number of programs for content creators to monetize their audiences. The e-commerce giant has affiliate-marketing tools and ways to sell produc...
advertising29 Nov 2022, 01:57

How much money YouTubers get paid in a month
How much money YouTubers get paid in a month
Creators who are part of YouTube's Partner Program can earn money from ads on their videos. This is a reliable source of income to influencers of many sizes, w...
advertising28 Nov 2022, 21:07

How to gain followers on platforms like Instagram, YouTube, and TikTok
How to gain followers on platforms like Instagram, YouTube, and TikTok
Building an audience is one of the first steps toward becoming a professional content creator. Gaining followings on different social-media platforms requires ...
advertising25 Nov 2022, 19:00

How TikTok is changing the music industry
How TikTok is changing the music industry
TikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. ...
advertising24 Nov 2022, 01:52

How micro influencers get paid partnerships, from templates for reaching out to top brands to collaborate with
How micro influencers get paid partnerships, from templates for reaching out to top brands to collaborate with
Micro influencers are landing lucrative paid partnerships with brands by pitching themselves. Some slide into a brand's DMs while others create and send a medi...
advertising23 Nov 2022, 02:55

Seeking nominations for the leading talent managers and agents for influencers
Seeking nominations for the leading talent managers and agents for influencers
Insider is updating its database of the leading managers and agents for social-media influencers. We want to hear from you on who to include in our updated dat...
advertising22 Nov 2022, 20:47

How much YouTube pays for 1,000 views, according to creators
How much YouTube pays for 1,000 views, according to creators
YouTube creators can earn revenue from Google-placed advertisements on their videos. Despite the economic downturn, YouTubers say their earnings from ads are r...
advertising18 Nov 2022, 00:30

We're looking for rising stars in the creator economy. Here's how to nominate yourself or someone you know.
We're looking for rising stars in the creator economy. Here's how to nominate yourself or someone you know.
Insider is seeking nominations for this year's list of rising stars in the creator economy. Nominees must be 35 years old or younger, and work in the creator e...
advertising16 Nov 2022, 00:55

Streaming enters a new reality with a boom in sports and drive for profitability as fresh voices continue to break through with innovative storytelling on new platforms
Streaming enters a new reality with a boom in sports and drive for profitability as fresh voices continue to break through with innovative storytelling on new platforms
Hollywood is increasingly being reshaped by creative and technological change. Big entertainment players face pressure to make streaming profitable and satisfy...
advertising14 Nov 2022, 00:58

How much YouTube pays for 1 million views, according to creators
How much YouTube pays for 1 million views, according to creators
YouTube creators earn money from Google-placed ads on their videos. A number of factors determine how much money they make, including video views. While many f...
advertising12 Nov 2022, 00:47

Seeking nominations for the top BIPOC-led influencer management agencies
Seeking nominations for the top BIPOC-led influencer management agencies
The creator economy has a long way to go in terms of diversity, equity, and inclusion (DEI). We want to hear from you on the top influencer management agencies...
advertising03 Nov 2022, 23:02

Netflix has launched its ad-supported tier — here's everything we know about how the streaming giant is pitching advertisers
Netflix has launched its ad-supported tier — here's everything we know about how the streaming giant is pitching advertisers
Netflix launched its ad-supported tier in the US on November 3. Advertisers say Netflix is charging high prices for the placements. Netflix's new ad-supported ...
advertising21 Oct 2022, 19:41

How influencers reach out to brands to get paid collaborations
How influencers reach out to brands to get paid collaborations
Brand deals are a top income source for many influencers. These collaborations often start with a pitch, through email or other methods. One of the earliest qu...
advertising15 Oct 2022, 02:07

How many YouTube subscribers you need to start making money
How many YouTube subscribers you need to start making money
Creators who are part of YouTube's Partner Program can monetize their videos with ads. To apply, creators must have at least 1,000 subscribers and 4,000 hours ...
advertising28 Sep 2022, 21:33

Seeking nominations for the 2022 rising stars of Madison Avenue
Seeking nominations for the 2022 rising stars of Madison Avenue
Insider is seeking nominations for its annual list of the rising stars of Madison Avenue. We're looking for future industry leaders that are pushing the envelo...
advertising22 Sep 2022, 19:04

How to make money on Snapchat, according to creators
How to make money on Snapchat, according to creators
Snapchat is a moneymaker for some creators who know how take advantage of the platform. Successful creators post content frequently to Spotlight, sign brand de...
advertising14 Sep 2022, 21:20

Seeking nominations for the top brands for micro influencers to work with
Seeking nominations for the top brands for micro influencers to work with
Micro influencers have fewer than 100,000 followers on a given social media platform. We want to hear from you on the top brands these creators should work wit...
advertising09 Sep 2022, 21:35

This is how companies are reacting to the Queen's death – and not everyone is getting it right
This is how companies are reacting to the Queen's death – and not everyone is getting it right
Elizabeth II, who died on Thursday, was Britain's longest-serving monarch. Many companies and brands have posted tributes to the late Queen on social media. Br...
advertising09 Sep 2022, 18:20

Check out these 31 pitch decks that advertising startups used to raise millions from top investors
Check out these 31 pitch decks that advertising startups used to raise millions from top investors
Investors are pouring money into marketing and media startups. These startups are using technology to disrupt advertising and marketing. Read these 31 decks to...
advertising07 Sep 2022, 20:55

A Dutch city has become the world's first to ban ads for meat in public places over climate concerns
A Dutch city has become the world's first to ban ads for meat in public places over climate concerns
The Dutch city of Haarlem has banned adverts for meat products. Meat adverts will be banned from Haarlem's buses and any screens in public places. A Dutch city...
advertising06 Sep 2022, 22:35

How much money TikTokers make, according to creators
How much money TikTokers make, according to creators
TikTok has created a new generation of digital stars who have built massive audiences on the app. But many creators are still experimenting with how to make mo...
advertising03 Sep 2022, 01:40

How much money YouTubers make, according to dozens of creators
How much money YouTubers make, according to dozens of creators
YouTube creators who are part of the Partner Program can monetize their videos with ads. The amount of money different creators make per video varies based on ...
advertising18 Aug 2022, 02:43

Seeking nominations for the top music startups helping labels, artists, and other creators grow their businesses
Seeking nominations for the top music startups helping labels, artists, and other creators grow their businesses
Insider is compiling a list of the top music startups helping artists, labels, and other creators. We want to hear from you on the most innovative and promisin...
advertising03 Dec 2022, 19:54

9 email and DM templates that influencers use to reach out to brands for paid partnerships
9 email and DM templates that influencers use to reach out to brands for paid partnerships
Many influencers land paid partnerships by reaching out directly to brands. Some slide into a company's DMs on Instagram or TikTok, while others email the influencer team. For many influencers, brand...
advertising29 Nov 2022, 21:42

Read the pitch decks that helped 18 creator economy startups raise millions of dollars
Read the pitch decks that helped 18 creator economy startups raise millions of dollars
The "creator economy" is catching the attention – and wallets — of notable VCs. Creator-focused startups are raising millions of dollars. The phrase "creator economy" skyrocketed as a buzzword in 202...
advertising28 Nov 2022, 21:07

How to gain followers on platforms like Instagram, YouTube, and TikTok
How to gain followers on platforms like Instagram, YouTube, and TikTok
Building an audience is one of the first steps toward becoming a professional content creator. Gaining followings on different social-media platforms requires different strategies. Growing an audienc...
advertising23 Nov 2022, 02:55

Seeking nominations for the leading talent managers and agents for influencers
Seeking nominations for the leading talent managers and agents for influencers
Insider is updating its database of the leading managers and agents for social-media influencers. We want to hear from you on who to include in our updated database. Many top content creators have bu...
advertising16 Nov 2022, 00:55

Streaming enters a new reality with a boom in sports and drive for profitability as fresh voices continue to break through with innovative storytelling on new platforms
Streaming enters a new reality with a boom in sports and drive for profitability as fresh voices continue to break through with innovative storytelling on new platforms
Hollywood is increasingly being reshaped by creative and technological change. Big entertainment players face pressure to make streaming profitable and satisfy diverse audiences. Insider highlighted ...
advertising03 Nov 2022, 23:02

Netflix has launched its ad-supported tier — here's everything we know about how the streaming giant is pitching advertisers
Netflix has launched its ad-supported tier — here's everything we know about how the streaming giant is pitching advertisers
Netflix launched its ad-supported tier in the US on November 3. Advertisers say Netflix is charging high prices for the placements. Netflix's new ad-supported tier, "Basic with Ads," rolled out on No...
advertising28 Sep 2022, 21:33

Seeking nominations for the 2022 rising stars of Madison Avenue
Seeking nominations for the 2022 rising stars of Madison Avenue
Insider is seeking nominations for its annual list of the rising stars of Madison Avenue. We're looking for future industry leaders that are pushing the envelope at their agencies. Insider is seeking...
advertising09 Sep 2022, 21:35

This is how companies are reacting to the Queen's death – and not everyone is getting it right
This is how companies are reacting to the Queen's death – and not everyone is getting it right
Elizabeth II, who died on Thursday, was Britain's longest-serving monarch. Many companies and brands have posted tributes to the late Queen on social media. Britain lost its longest-serving monarch a...
advertising06 Sep 2022, 22:35

How much money TikTokers make, according to creators
How much money TikTokers make, according to creators
TikTok has created a new generation of digital stars who have built massive audiences on the app. But many creators are still experimenting with how to make money. TikTok ushered in a new generation ...
advertising02 Dec 2022, 23:57

How to get a YouTube video editor job and how much they earn
How to get a YouTube video editor job and how much they earn
It's become increasingly common for YouTubers to hire editors to help with their videos. Being a YouTube video editor can be lucrative and become a full-time job, with the right tricks. As the creator economy grows, creators are hiring more talent to help with tasks...
advertising02 Dec 2022, 03:30

Seeking nominations for the rising stars of brand marketing
Seeking nominations for the rising stars of brand marketing
Insider is seeking nominations for our list of rising stars of brand marketing. We're looking for up-and-coming brand marketers who have the potential to be industry leaders. Insider is seeking nominations for its 2022 rising stars of brand marketing. Please submit ...
advertising29 Nov 2022, 01:58

How influencers make money on Amazon, from affiliate links to livestreaming
How influencers make money on Amazon, from affiliate links to livestreaming
Amazon offers a number of programs for content creators to monetize their audiences. The e-commerce giant has affiliate-marketing tools and ways to sell products live. In recent months, Amazon has grown its influencer program, and the suit...
advertising29 Nov 2022, 01:57

How much money YouTubers get paid in a month
How much money YouTubers get paid in a month
Creators who are part of YouTube's Partner Program can earn money from ads on their videos. This is a reliable source of income to influencers of many sizes, who earn 55% of a video's ad revenue. One of the primary ways that YouTubers get paid is through the YouTube...
advertising25 Nov 2022, 19:00

How TikTok is changing the music industry
How TikTok is changing the music industry
TikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. TikTok is an essential promotional tool for music artists and record labels. Songs can rise up organically ...
advertising24 Nov 2022, 01:52

How micro influencers get paid partnerships, from templates for reaching out to top brands to collaborate with
How micro influencers get paid partnerships, from templates for reaching out to top brands to collaborate with
Micro influencers are landing lucrative paid partnerships with brands by pitching themselves. Some slide into a brand's DMs while others create and send a media kit. The creator economy has grown so much that there are now different tiers ...
advertising22 Nov 2022, 20:47

How much YouTube pays for 1,000 views, according to creators
How much YouTube pays for 1,000 views, according to creators
YouTube creators can earn revenue from Google-placed advertisements on their videos. Despite the economic downturn, YouTubers say their earnings from ads are remaining steady. For the first time since YouTube started reporting its advertising revenue in 2019, the vi...
advertising18 Nov 2022, 00:30

We're looking for rising stars in the creator economy. Here's how to nominate yourself or someone you know.
We're looking for rising stars in the creator economy. Here's how to nominate yourself or someone you know.
Insider is seeking nominations for this year's list of rising stars in the creator economy. Nominees must be 35 years old or younger, and work in the creator economy or influencer marketing. Insider is looking for nominations for its inaug...
advertising14 Nov 2022, 00:58

How much YouTube pays for 1 million views, according to creators
How much YouTube pays for 1 million views, according to creators
YouTube creators earn money from Google-placed ads on their videos. A number of factors determine how much money they make, including video views. While many factors — content niche and country, among them — determine how much money a YouTuber earns on any particula...
advertising12 Nov 2022, 00:47

Seeking nominations for the top BIPOC-led influencer management agencies
Seeking nominations for the top BIPOC-led influencer management agencies
The creator economy has a long way to go in terms of diversity, equity, and inclusion (DEI). We want to hear from you on the top influencer management agencies led by people of color. Despite fears of an upcoming recession, the creator eco...
advertising21 Oct 2022, 19:41

How influencers reach out to brands to get paid collaborations
How influencers reach out to brands to get paid collaborations
Brand deals are a top income source for many influencers. These collaborations often start with a pitch, through email or other methods. One of the earliest questions aspiring influencers will ask themselves is: How do I start working with brands? An influencer's in...
advertising15 Oct 2022, 02:07

How many YouTube subscribers you need to start making money
How many YouTube subscribers you need to start making money
Creators who are part of YouTube's Partner Program can monetize their videos with ads. To apply, creators must have at least 1,000 subscribers and 4,000 hours of overall watch time. Creators on YouTube don't need hundreds of thousands of subscribers to start earning...
advertising22 Sep 2022, 19:04

How to make money on Snapchat, according to creators
How to make money on Snapchat, according to creators
Snapchat is a moneymaker for some creators who know how take advantage of the platform. Successful creators post content frequently to Spotlight, sign brand deals, or create AR lenses. While Snapchat is largely known for its ephemeral messaging, the platform is also...
advertising14 Sep 2022, 21:20

Seeking nominations for the top brands for micro influencers to work with
Seeking nominations for the top brands for micro influencers to work with
Micro influencers have fewer than 100,000 followers on a given social media platform. We want to hear from you on the top brands these creators should work with. Despite the economic downturn, influencer marketing is booming — it's expecte...
advertising09 Sep 2022, 18:20

Check out these 31 pitch decks that advertising startups used to raise millions from top investors
Check out these 31 pitch decks that advertising startups used to raise millions from top investors
Investors are pouring money into marketing and media startups. These startups are using technology to disrupt advertising and marketing. Read these 31 decks to see how these startups sold their visions to VCs and other investors. Investors...
advertising07 Sep 2022, 20:55

A Dutch city has become the world's first to ban ads for meat in public places over climate concerns
A Dutch city has become the world's first to ban ads for meat in public places over climate concerns
The Dutch city of Haarlem has banned adverts for meat products. Meat adverts will be banned from Haarlem's buses and any screens in public places. A Dutch city has become the first in the world to ban adverts for meat products in public sp...
advertising03 Sep 2022, 01:40

How much money YouTubers make, according to dozens of creators
How much money YouTubers make, according to dozens of creators
YouTube creators who are part of the Partner Program can monetize their videos with ads. The amount of money different creators make per video varies based on a variety of factors. We spoke with dozens of creators who shared how much money they've earned on YouTube....
advertising18 Aug 2022, 02:43

Seeking nominations for the top music startups helping labels, artists, and other creators grow their businesses
Seeking nominations for the top music startups helping labels, artists, and other creators grow their businesses
Insider is compiling a list of the top music startups helping artists, labels, and other creators. We want to hear from you on the most innovative and promising upstarts in the music industry. The music industry is constantly evolving as t...