TOP STORY
Bombay High Court permits Sebamed ads targeting Dove with no changes and asks to put an end on Lux’s comparison with Rin
brands19 Jan 2021, 10:00
Newly launched short-form OTT content platform Biiggbang Amusement aims to reach a billion global users in the next 2-3 years
Newly launched short-form OTT content platform Biiggbang Amusement aims to reach a billion global users in the next 2-3 years
Biiggbang Amusement's Sudip Mukherjee on his thought behind launching the platform...
ad-agencies19 Jan 2021, 15:59
The changing relationship with food culture and the evolving mindsets of Indian consumers: TBWA India Report
The changing relationship with food culture and the evolving mindsets of Indian consumers: TBWA India Report
Here is how has the pandemic has affected Indian consumers food habits, according to TBWA India Report...
media19 Jan 2021, 17:35
LaLiga sponsorship grows by 15% and records revenue of €100 million
LaLiga sponsorship grows by 15% and records revenue of €100 million
Spanish Football league – LaLiga, grew 15% in sponsorship...
ad-agencies19 Jan 2021, 11:58
Owned Media: What you need to know
Owned Media: What you need to know
Adept at having a two-way conversation, persuasive (read media pitching) and keeping the audience engaged, are key PR qualities...
ad-tech18 Jan 2021, 10:00
Interview: Signal’s COO Aruna Harder says that privacy shouldn’t be an optional mode for users
Interview: Signal’s COO Aruna Harder says that privacy shouldn’t be an optional mode for users
On Signal, privacy isn’t an ‘optional mode’: Signal’s COO Aruna Harder...
brands19 Jan 2021, 10:00
Newly launched short-form OTT content platform Biiggbang Amusement aims to reach a billion global users in the next 2-3 years
Newly launched short-form OTT content platform Biiggbang Amusement aims to reach a billion global users in the next 2-3 years
Biiggbang Amusement's Sudip Mukherjee on his thought behind launching the platform...
ad-agencies19 Jan 2021, 15:59
The changing relationship with food culture and the evolving mindsets of Indian consumers: TBWA India Report
The changing relationship with food culture and the evolving mindsets of Indian consumers: TBWA India Report
Here is how has the pandemic has affected Indian consumers food habits, according to TBWA India Report...
media19 Jan 2021, 17:35
LaLiga sponsorship grows by 15% and records revenue of €100 million
LaLiga sponsorship grows by 15% and records revenue of €100 million
Spanish Football league – LaLiga, grew 15% in sponsorship...
ad-agencies19 Jan 2021, 11:58
Owned Media: What you need to know
Owned Media: What you need to know
Adept at having a two-way conversation, persuasive (read media pitching) and keeping the audience engaged, are key PR qualities...
ad-tech18 Jan 2021, 10:00
Interview: Signal’s COO Aruna Harder says that privacy shouldn’t be an optional mode for users
Interview: Signal’s COO Aruna Harder says that privacy shouldn’t be an optional mode for users
On Signal, privacy isn’t an ‘optional mode’: Signal’s COO Aruna Harder...
WHAT'S HAPPENING
advertising19 Jan 2021, 04:17

Mobile ad tech firm Pocketmath shuts down
Mobile ad tech firm Pocketmath shuts down
Hi! Welcome to the Insider Advertising daily for January 19. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this ...
brands18 Jan 2021, 16:33

Aisle launches ‘One by Two' campaign to highlight the way young Indians date and celebrate the old school way of romance
Aisle launches ‘One by Two' campaign to highlight the way young Indians date and celebrate the old school way of romance
Bangalore-based Aisle was launched six years ago and has 10 employees. It has now launched a campaign celebrating the Indian-way of romance.Homegrown dating ap...
advertising18 Jan 2021, 00:17

Trump administration staffers are getting snubbed while hunting for jobs
Trump administration staffers are getting snubbed while hunting for jobs
Hello everyone! Welcome to this weekly roundup of stories from Insider from Business co-Editor in Chief Matt Turner. Subscribe here to get this newsletter in y...
advertising16 Jan 2021, 22:18

29 execs with the most power at advertising giant Publicis
29 execs with the most power at advertising giant Publicis
Publicis is the third-largest advertising company by revenue, with clients including Disney, Kraft Heinz, and Samsung. It's outperformed bigger rivals WPP and ...
advertising15 Jan 2021, 18:22

Trump administration staffers are struggling to find their next jobs
Trump administration staffers are struggling to find their next jobs
Hi! Welcome to the Insider Advertising daily for January 15. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this ...
brands15 Jan 2021, 16:04

Virat Kohli gets some coaching tips from Pampers Dads on how to be a good hands-on father
Virat Kohli gets some coaching tips from Pampers Dads on how to be a good hands-on father
Pampers’ latest reminds the audience that it takes two to raise a child. Conceptualised by Leo Burnett, Pampers’ ad gets Indian dads to coach new dad Virat Koh...
brands15 Jan 2021, 12:54

How digital marketing will revolutionise FMCG brands in 2021
How digital marketing will revolutionise FMCG brands in 2021
Raj Shamani, Founder of Shamani Industries writes how digital marketing will revolutionise FMCG this year. He pens down a few trends that would dominate the FM...
brands15 Jan 2021, 12:44

Despite 2020 being daunting, our resilient team has made us a much stronger organization than ever before: Marzin Shroff, Eureka Forbes
Despite 2020 being daunting, our resilient team has made us a much stronger organization than ever before: Marzin Shroff, Eureka Forbes
Since its launch in 1982, Eureka Forbes has almost become synonymous with the water purifier and vacuum cleaner category. Recently, it re-branded itself, for t...
brands15 Jan 2021, 11:47

Have social media ‘trending’ formats normalised idea duplication?
Have social media ‘trending’ formats normalised idea duplication?
Amazon Prime’s latest social media campaign ‘Missing Me’ reminded us of Flipkart’s ‘WherestheF’ campaign from September 2020. This made us wonder if social med...
ad-agencies15 Jan 2021, 11:30

WPP appoints Rob Reilly as Global Chief Creative Officer
WPP appoints Rob Reilly as Global Chief Creative Officer
Rob Reilly, who is currently Global Creative Chairman of McCann Worldgroup, is now promoted to the role of Global Chief Creative Officer. Before moving to McCa...
ad-agencies15 Jan 2021, 11:23

Dentsu integrates iProspect and Vizeum to create a future-focused, end-to-end global media agency
Dentsu integrates iProspect and Vizeum to create a future-focused, end-to-end global media agency
Dentsu brings Vizeum’s media strategy and planning, storytelling, and brand building capabilities together with iProspect’s digital expertise, audience knowled...
advertising14 Jan 2021, 19:17

Meet the new influencer company working with top creators and models on OnlyFans
Meet the new influencer company working with top creators and models on OnlyFans
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here. ...
advertising14 Jan 2021, 05:48

Google cracks down on political ads
Google cracks down on political ads
Hi! Welcome to the Insider Advertising daily for January 14. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this ...
ad-agencies13 Jan 2021, 13:15

Dentsu India merges all its commerce capabilities under its Total Commerce offering
Dentsu India merges all its commerce capabilities under its Total Commerce offering
Dentsu becomes India’s only commerce capability connecting the entire bandwidth from online to offline. Its client client roster includes leading brands such a...
brands13 Jan 2021, 12:57

HUL Vs Sebamed: The battle continues as Sebamed says that it wasn’t given a prior notice by HUL
HUL Vs Sebamed: The battle continues as Sebamed says that it wasn’t given a prior notice by HUL
The Bombay High Court on January 11 passed an injunction order after HUL took Sebamed’s campaign that took a dig at the company’s soap range to the court restr...
advertising13 Jan 2021, 06:52

Marketers crank up the vaccine push
Marketers crank up the vaccine push
Hi and welcome to this weekly edition of Insider Advertising, where I break down the big stories in media and advertising. I'm Lucia Moses, deputy editor. Reme...
brands12 Jan 2021, 14:31

Sebamed’s campaign targeting HUL soaps comes to a halt for now as Bombay High court restrains its commercials from all mediums
Sebamed’s campaign targeting HUL soaps comes to a halt for now as Bombay High court restrains its commercials from all mediums
The recent ad war between Sebamed and HUL that caught everyone’s attention has come to a halt for now. The Bombay High Court held that the FMCG giant has made ...
media12 Jan 2021, 10:37

Television ad volumes of H2 2020 grew 34% over H1 2020: BARC
Television ad volumes of H2 2020 grew 34% over H1 2020: BARC
TV advertising saw a good revival in H2 2020. Hindustan Unilever was the biggest advertiser in 2020 with a 30% growth in ad volumes over 2019, followed by the ...
ad-agencies12 Jan 2021, 10:00

Digital Advertising: The trends to watch out for in 2021
Digital Advertising: The trends to watch out for in 2021
In this new year, we want to crystal gaze into what the year has in store for the industry. With the digital advertising industry changing at a rapid pace, thr...
advertising12 Jan 2021, 04:17

Parler sues Amazon after being banned from Amazon Web Services
Parler sues Amazon after being banned from Amazon Web Services
Hi! Welcome to the Insider Advertising daily for January 12. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this ...
advertising12 Jan 2021, 00:47

Seeking nominations for the top executives in influencer marketing
Seeking nominations for the top executives in influencer marketing
Insider is launching an inaugural list of the leading executives in influencer marketing. We want to hear from you on which influencer marketing execs are succ...
brands11 Jan 2021, 13:50

German personal care brand Sebamed’s dig at HUL’s Dove, Lux and Rin backfires as the company plans to take suitable legal action
German personal care brand Sebamed’s dig at HUL’s Dove, Lux and Rin backfires as the company plans to take suitable legal action
The ad war between Sebamed and Dove intensifies as HUL plans to take suitable legal action against the former. Sebamed released a print ad and digital commerci...
media11 Jan 2021, 10:00

OOH: What 2021 has in store for the outdoor industry
OOH: What 2021 has in store for the outdoor industry
In this new year, we want to crystal gaze into what the year has in store for the industry. In today's feature, we talk to experts from the out-of-home industr...
advertising11 Jan 2021, 05:47

Capitol siege puts a chill on advertisers' Inauguration Day plans
Capitol siege puts a chill on advertisers' Inauguration Day plans
Hi! Welcome to the Insider Advertising daily for January 11. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this ...
media08 Jan 2021, 13:57

TV ads promoting magical properties and superstitions illegal under Black Magic Act: Bombay High Court
TV ads promoting magical properties and superstitions illegal under Black Magic Act: Bombay High Court
A division bench of Justice Tanaji V Nalawade and Justice Mukund G Sewlikar passed the judgment on January 5 on a criminal writ plea filed by Rajendra Ganpatra...
brands08 Jan 2021, 13:46

Influencer Marketing: Trends to watch out for in 2021
Influencer Marketing: Trends to watch out for in 2021
As we enter a brand new year, we want to crystal gaze into what the year holds for us. In today’s feature, experts from the Influencer Marketing Industry tell ...
brands08 Jan 2021, 12:45

I still can’t believe I am an influencer, machan: Niharika NM on crossing one million followers
I still can’t believe I am an influencer, machan: Niharika NM on crossing one million followers
Advertising and Media Insider introduces you to its latest property, The Influencer Adda, where we speak to social media stars who have made it big -- about th...
advertising19 Jan 2021, 04:17

Mobile ad tech firm Pocketmath shuts down
Mobile ad tech firm Pocketmath shuts down
Hi! Welcome to the Insider Advertising daily for January 19. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. ...
advertising16 Jan 2021, 22:18

29 execs with the most power at advertising giant Publicis
29 execs with the most power at advertising giant Publicis
Publicis is the third-largest advertising company by revenue, with clients including Disney, Kraft Heinz, and Samsung. It's outperformed bigger rivals WPP and Omnicom in recent months thanks to a str...
brands15 Jan 2021, 12:54

How digital marketing will revolutionise FMCG brands in 2021
How digital marketing will revolutionise FMCG brands in 2021
Raj Shamani, Founder of Shamani Industries writes how digital marketing will revolutionise FMCG this year. He pens down a few trends that would dominate the FMCG market and shares how digital marketi...
ad-agencies15 Jan 2021, 11:30

WPP appoints Rob Reilly as Global Chief Creative Officer
WPP appoints Rob Reilly as Global Chief Creative Officer
Rob Reilly, who is currently Global Creative Chairman of McCann Worldgroup, is now promoted to the role of Global Chief Creative Officer. Before moving to McCann in 2014, Rob was Partner and Worldwid...
advertising14 Jan 2021, 05:48

Google cracks down on political ads
Google cracks down on political ads
Hi! Welcome to the Insider Advertising daily for January 14. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. ...
advertising13 Jan 2021, 06:52

Marketers crank up the vaccine push
Marketers crank up the vaccine push
Hi and welcome to this weekly edition of Insider Advertising, where I break down the big stories in media and advertising. I'm Lucia Moses, deputy editor. Remember you can sign up to get this newslet...
ad-agencies12 Jan 2021, 10:00

Digital Advertising: The trends to watch out for in 2021
Digital Advertising: The trends to watch out for in 2021
In this new year, we want to crystal gaze into what the year has in store for the industry. With the digital advertising industry changing at a rapid pace, throwing a new set of challenges every day,...
brands11 Jan 2021, 13:50

German personal care brand Sebamed’s dig at HUL’s Dove, Lux and Rin backfires as the company plans to take suitable legal action
German personal care brand Sebamed’s dig at HUL’s Dove, Lux and Rin backfires as the company plans to take suitable legal action
The ad war between Sebamed and Dove intensifies as HUL plans to take suitable legal action against the former. Sebamed released a print ad and digital commercials taking a direct dig at HUL’s Dove. H...
media08 Jan 2021, 13:57

TV ads promoting magical properties and superstitions illegal under Black Magic Act: Bombay High Court
TV ads promoting magical properties and superstitions illegal under Black Magic Act: Bombay High Court
A division bench of Justice Tanaji V Nalawade and Justice Mukund G Sewlikar passed the judgment on January 5 on a criminal writ plea filed by Rajendra Ganpatrao Ambhore, a 45-year-old teacher. As per...
brands18 Jan 2021, 16:33

Aisle launches ‘One by Two' campaign to highlight the way young Indians date and celebrate the old school way of romance
Aisle launches ‘One by Two' campaign to highlight the way young Indians date and celebrate the old school way of romance
Bangalore-based Aisle was launched six years ago and has 10 employees. It has now launched a campaign celebrating the Indian-way of romance.Homegrown dating app Aisle has launched ‘One by Two’ campaign. It aims to celebrate the old school ...
advertising18 Jan 2021, 00:17

Trump administration staffers are getting snubbed while hunting for jobs
Trump administration staffers are getting snubbed while hunting for jobs
Hello everyone! Welcome to this weekly roundup of stories from Insider from Business co-Editor in Chief Matt Turner. Subscribe here to get this newsletter in your inbox every Sunday. Read on for more on Trump administration staffers gettin...
advertising15 Jan 2021, 18:22

Trump administration staffers are struggling to find their next jobs
Trump administration staffers are struggling to find their next jobs
Hi! Welcome to the Insider Advertising daily for January 15. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at LJohnson@bus...
brands15 Jan 2021, 16:04

Virat Kohli gets some coaching tips from Pampers Dads on how to be a good hands-on father
Virat Kohli gets some coaching tips from Pampers Dads on how to be a good hands-on father
Pampers’ latest reminds the audience that it takes two to raise a child. Conceptualised by Leo Burnett, Pampers’ ad gets Indian dads to coach new dad Virat Kohli. Indian cricket team captain Virat Kohli and his wife Anushka Sharma were ble...
brands15 Jan 2021, 12:44

Despite 2020 being daunting, our resilient team has made us a much stronger organization than ever before: Marzin Shroff, Eureka Forbes
Despite 2020 being daunting, our resilient team has made us a much stronger organization than ever before: Marzin Shroff, Eureka Forbes
Since its launch in 1982, Eureka Forbes has almost become synonymous with the water purifier and vacuum cleaner category. Recently, it re-branded itself, for the first time since its launch. We speak to Marzin Shroff, CEO and Managing Dire...
brands15 Jan 2021, 11:47

Have social media ‘trending’ formats normalised idea duplication?
Have social media ‘trending’ formats normalised idea duplication?
Amazon Prime’s latest social media campaign ‘Missing Me’ reminded us of Flipkart’s ‘WherestheF’ campaign from September 2020. This made us wonder if social media has normalised stealing original ideas in the name of ‘trends.’ We reached out to experts to understand ...
ad-agencies15 Jan 2021, 11:23

Dentsu integrates iProspect and Vizeum to create a future-focused, end-to-end global media agency
Dentsu integrates iProspect and Vizeum to create a future-focused, end-to-end global media agency
Dentsu brings Vizeum’s media strategy and planning, storytelling, and brand building capabilities together with iProspect’s digital expertise, audience knowledge, and performance mindset. The new iProspect entity will be led by Global Pres...
advertising14 Jan 2021, 19:17

Meet the new influencer company working with top creators and models on OnlyFans
Meet the new influencer company working with top creators and models on OnlyFans
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here. Before we get started, I want to first introduce a new reporter on the business ...
ad-agencies13 Jan 2021, 13:15

Dentsu India merges all its commerce capabilities under its Total Commerce offering
Dentsu India merges all its commerce capabilities under its Total Commerce offering
Dentsu becomes India’s only commerce capability connecting the entire bandwidth from online to offline. Its client client roster includes leading brands such as Tata Cliq, Kalki Fashion, Bioderma, Raymond, D’ Décor, Ensemble, Swiggy, Merck...
brands13 Jan 2021, 12:57

HUL Vs Sebamed: The battle continues as Sebamed says that it wasn’t given a prior notice by HUL
HUL Vs Sebamed: The battle continues as Sebamed says that it wasn’t given a prior notice by HUL
The Bombay High Court on January 11 passed an injunction order after HUL took Sebamed’s campaign that took a dig at the company’s soap range to the court restraining its campaign from all mediums. However, Sebamed wasn’t given a prior noti...
brands12 Jan 2021, 14:31

Sebamed’s campaign targeting HUL soaps comes to a halt for now as Bombay High court restrains its commercials from all mediums
Sebamed’s campaign targeting HUL soaps comes to a halt for now as Bombay High court restrains its commercials from all mediums
The recent ad war between Sebamed and HUL that caught everyone’s attention has come to a halt for now. The Bombay High Court held that the FMCG giant has made a strong prima facie case for grant of ad-interim relief. The matter will now co...
media12 Jan 2021, 10:37

Television ad volumes of H2 2020 grew 34% over H1 2020: BARC
Television ad volumes of H2 2020 grew 34% over H1 2020: BARC
TV advertising saw a good revival in H2 2020. Hindustan Unilever was the biggest advertiser in 2020 with a 30% growth in ad volumes over 2019, followed by the Reckitt Benckiser Group, with their ad volumes growing by 37% in 2020 over 2019.In a challenging year for I...
advertising12 Jan 2021, 04:17

Parler sues Amazon after being banned from Amazon Web Services
Parler sues Amazon after being banned from Amazon Web Services
Hi! Welcome to the Insider Advertising daily for January 12. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at LJohnson@businessinsider.com. Today's n...
advertising12 Jan 2021, 00:47

Seeking nominations for the top executives in influencer marketing
Seeking nominations for the top executives in influencer marketing
Insider is launching an inaugural list of the leading executives in influencer marketing. We want to hear from you on which influencer marketing execs are successfully building partnerships with influencers on YouTube, Instagram, and TikTok, and are planning the mos...
media11 Jan 2021, 10:00

OOH: What 2021 has in store for the outdoor industry
OOH: What 2021 has in store for the outdoor industry
In this new year, we want to crystal gaze into what the year has in store for the industry. In today's feature, we talk to experts from the out-of-home industry who give us a sense of what one should expect from the OOH industry in 2021.The Covid-19 induced lockdown...
advertising11 Jan 2021, 05:47

Capitol siege puts a chill on advertisers' Inauguration Day plans
Capitol siege puts a chill on advertisers' Inauguration Day plans
Hi! Welcome to the Insider Advertising daily for January 11. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at LJohnson@businessinsider.com. Today's n...
brands08 Jan 2021, 13:46

Influencer Marketing: Trends to watch out for in 2021
Influencer Marketing: Trends to watch out for in 2021
As we enter a brand new year, we want to crystal gaze into what the year holds for us. In today’s feature, experts from the Influencer Marketing Industry tell us a few key trends and opportunities that the industry will bring forth as we move forward in 2021. 2020 p...
brands08 Jan 2021, 12:45

I still can’t believe I am an influencer, machan: Niharika NM on crossing one million followers
I still can’t believe I am an influencer, machan: Niharika NM on crossing one million followers
Advertising and Media Insider introduces you to its latest property, The Influencer Adda, where we speak to social media stars who have made it big -- about their journey. Today, we speak to Niharika NM, a social media star who has been wi...