TOP STORY
Sony Sports has embarked on a mission to popularize the athletes participating in the Olympic Games Tokyo 2020 and to make them household names: Rajesh Kaul of SPN
- Sony Sports has played a key role in bringing non-cricket sports to India.
- This year, Sony Sports is the official broadcaster of the once-in-a-four-year global sports event, Tokyo Olympics.
- Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India tells us how the broadcaster is trying to popularize other sports in India, its plans to immerse consumers with innovative marketing and more.
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The campaign is conceptualised by Sideways...
Liquor maker recently reported a 35.65% increase in its consolidated net profit at Rs 60.87 crore for the first quarter ended June 2021...
JetSynthesys will use the funding to strengthen its existing catalogue of products and platforms under its gaming vertical...
There has been a 21% constant currency growth in Marico’s International Business...
It urges Gen Z to support their friends if they face cyberbullying ...
Ajay Devgn to be the face of the New Mahindra SUPRO Profit Truck Range...
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Consumables market in India is projected to grow sustainably for the next 5 years at ~6% CAGR to hit USD $~1 Trillion by 2025 from $725 billion in CY20. Quick Commerce penetration within the online c...
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Madison Media has fully acquired Kolkata based full service digital agency, Crow’s Nest. Crow’s Nest was founded 14 years ago by Samrat Mukherjee, a well-known person in the Kolkata marketing and dig...
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82% of parents surveyed anticipate that screen time for kids will reduce once the pandemic subsides in 2022. 65% of parents surveyed are conscious of their kids’ changing behaviour, and try to have one-on-one interactions to check on their...
Brands in India are desperate to associate with budding sports stars and ready to jump onto any opportunity that helps them stay relevant. However, when it comes to celebrating our athlete’s wins, brands often take the focus away from the ...
The digital ad market is expected to grow to ~10x in the next 10 years. India is still at a nascent stage in terms of monetization on shortform apps but is showing early adoption. Digital Ad revenues structure is expected to change signifi...
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