TOP STORY
Here's how Amit and Gaurav Khatri are making the right 'Noise'
- In less than 4 years,
Noise , a homegrown bootstrapped D2C brand with presence in the smartwearable and hearable segment in India today boasts of being a market leader in thesmartwatch category. - Having witnessed close to 17X growth in the last 30 months, the brand aims to rake in Rs 850 crore net revenue in FY22.
- We speak to co-founders and brothers Amit and
Gaurav Khatri about their vision of creating a global connected lifestyle brand that can offer great products at the right prices.
Here’s how The Body Shop navigated the pandemic and is growing its business in IndiaVishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far...
I have a dream of becoming a creative unicorn: Raj ShamaniRaj Shamani was 16 when he joined his father’s business, which traded in chemicals for soaps and detergents...
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 yearsSuhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's journey so far...
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumersSwapnil Tripathi, Chief Business Officer, IntrCity SmartBus tells us about the brand's journey...
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 20222021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020...
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket seasonVasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness during the cricket season...
Here’s how The Body Shop navigated the pandemic and is growing its business in IndiaVishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far...
I have a dream of becoming a creative unicorn: Raj ShamaniRaj Shamani was 16 when he joined his father’s business, which traded in chemicals for soaps and detergents...
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 yearsSuhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's journey so far...
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumersSwapnil Tripathi, Chief Business Officer, IntrCity SmartBus tells us about the brand's journey...
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 20222021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020...
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket seasonVasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness during the cricket season...
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TikTok's strategy for US dominance is straight out of Amazon's playbook — but creators are the fuel for its flywheelTikTok launched its e-commerce platform, TikTok Shop, on September 13, 2023. The social app's shopping business will be driven by FOMO and trends, fueled by it...
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OnlyFans star Riley Reid plans to 'immortalize' herself using AI. Here's how her team built her new chatbot.Adult-content and OnlyFans star Riley Reid has created an AI chatbot based on herself. The tech, now in beta, will soon allow other creators to build "digital copies" of themselves. The adult-content...
What the "Letter to America" backlash could mean for the first major "TikTok election"Osama Bin Laden's 2002 "Letter to America" went viral, sparking discourse on TikTok's misinformation problem. AI can both manipulate and moderate news content. Last Thursday, Osama Bin Laden's 2002 "...
We watched 1,000 TikToks in one sitting. The algorithm served up a shocking number of ads, rivaling network TV.TikTok has introduced affiliate content and direct links to TikTok Shop all over the app. We watched 1,000 TikToks to see if we could observe any advertising patterns in our For You Pages. People are...
Seeking nominations for the hottest adtech companies of 2023Insider is compiling its annual adtech list that honors the companies transforming digital advertising. The list focuses on public and private companies that made the biggest impact in the industry. ...
How TikTokers are making tons of money on Facebook, an often overlooked 'cash cow' for short videoSome social media users may think Facebook is "dead" and lost its cultural relevance. However, several TikTokers Insider spoke with highlighted how financially lucrative the platform is. Here's a sec...
Brands shouldn't underestimate the truly disruptive force of Gen ZEvery generation dictates new cultural trends and behaviors, but Gen Z is different. The influence of Gen Z will not fade, it is driving long-lasting changes to the culture. Behind every new marketin...
TCS retains No 1 spot as India’s top brand but tech sector takes a hitTech brands have fared badly in 2023 due to global headwinds, recession threats and more. Banking and financial services companies including fintechs saw their value swell during the year. PhonePe an...
TikTok's strategy for US dominance is straight out of Amazon's playbook — but creators are the fuel for its flywheelTikTok launched its e-commerce platform, TikTok Shop, on September 13, 2023. The social app's shopping business will be driven by FOMO and trends, fueled by its avid community of creators. TikTok is ...
How much TikTok pays for views, according to creatorsTikTok has released a variety of tools to help creators make money through its app. It's paying users directly via its Creator Fund, Creativity Program, and TikTok Pulse. TikTok can be a powerful pla...
The digital world remade itself and now every company has become an ad sellerA few years ago, the digital world slowly began prioritizing consumer privacy through both legislation, including Europe's General Data Protection Regulation, and the business decisions of tech giants like Apple, which updated its privacy ...
Instagram's crisis highlights the bigger issues the entire ad industry is facingHi! The Golden Arches are getting a makeover! (Sort of.) McDonald's has been tight-lipped with details about its new restaurant concept, CosMc's. Here's what we know so far. In today's big story, we're looking at why Instagram is having a ...
Marketers have an important role to play in how AI serves society, according to the CMO of IndeedJessica Jensen, CMO of Indeed, said that AI is a powerful tool for marketing. Marketers who experiment with AI and connect with societal value will be the most successful. The rise of generative AI has led workers across many industries to...
The creator economy is a $250 billion industry and it's here to stayThe "creator economy" encompasses a large business ecosystem built around social-media stars. Goldman Sachs estimated this year that the creator economy could be a $480 billion industry by 2027. The "creator economy" emerged with the rise ...
Disney will soon own all of Hulu. Here's how the company got here and what's next.Disney has offered to pay Comcast $8.6 billion to take full control of Hulu. The offer is part of CEO Bob Iger's strategy to reshape Disney around streaming. It's official — Disney is taking control of Hulu. Ending months of speculation, D...
How I got my job as Twitch streamer Kai Cenat's assistant thanks to an Instagram DM — and a zebraBrianna Lewis, 28, works as a personal assistant to top Twitch streamer Kai Cenat. Lewis landed her role after DMing Cenat on Instagram in 2021. This as-told-to essay is based on a transcribed interview with 28-year-old Brianna Lewis, who ...
Accessing your inner "Leonardo da Vinci" — Mastercard's CMO on navigating the transforming landscape of marketingIn his first column for CMO Insider, Mastercard CMO Raja Rajamannar surfaces the four biggest challenges that are facing CMOs. Digital disruption, the downgrading of the CMO role, and talent acquisition are among the issues he describes. I...
The lesson Elon Musk didn't learn from the Tesla Roadster in building X from TwitterIt's been one year since Elon Musk closed the deal to acquire Twitter. Despite some bold, even shocking, moves, Musk's ownership has failed to usher in meaningful improvements to the platform. There's a line in Walter Isaacson's biography ...
China arrested an executive and two former employees at a major US ad agency, claiming they accepted bribes, reports sayChinese authorities raided the Shanghai offices of GroupM, Reuters reported. One current employee and two former ones were arrested. Three people linked to the major ad agency GroupM have been detained by police in Shanghai, according to R...
I moved to LA at 18 with the dream of being an influencer. I lost myself, and I can't wait to leave.Rhegan Coursey found success creating TikTok videos and now has over 4.5 million followers. She moved to Los Angeles to pursue a career as an influencer in early 2021. This as-told-to essay is based on a transcribed interview with 21-year-...
MrBeast called out TikTok for allowing a deepfake version of him hawking $2 iPhones to run wild on the app: 'This is a serious problem'TikTok ran an ad featuring a deepfake of MrBeast offering iPhone 15 Pros for $2. As AI tech becomes more accessible, it will bring a slew of new challenges for ad-based platforms. TikTok ran an advertisement featuring an AI-generated deepf...
How an OnlyFans creator earned $60,000 from a 'marathon' livestreamBryce Adams and her team create adult content on OnlyFans. She built a business that makes millions with subscriptions and recently started livestreaming. Bryce Adams and her team have been building an OnlyFans empire over the past two years. Adams, who uses a stage...
Seeking nominations for the top adtech companies that use generative AIInsider is seeking nominations for companies building generative AI tools for advertising. These companies sell tech that help advertisers make art and copy and find new audiences. Generative AI is shaking up how ads are made and targeted ...
Seeking nominations for the 2023 rising stars of Madison AvenueInsider is seeking nominations for its annual list of the rising stars of Madison Avenue. We're looking for future leaders within the industry that are pushing the envelope. Insider is looking for nominations for our annual list of the rising stars of Madison Avenue...
How much money YouTubers make and can earn, according to creatorsYouTube creators who are part of the Partner Program can monetize their videos with ads. YouTube earnings ranged between $1.61 and $29.30 per 1,000 views. YouTubers can earn their money a number of ways, from sponsorships to selling merchandise. But revenue from Goo...
How an OnlyFans creator has earned $450K using cosplay and personal connections with fansLiensue is a German OnlyFans creator known for her cosplay content. Her content doesn't feature any explicit nudity. Liensue has been a cosplayer nearly all her life. Since childhood, the 26-year-old German creator has been recreating cost...
How nano influencers on Instagram make money with under 10,000 followers"Nano" influencers are generally defined as having fewer than 10,000 followers on Instagram. And some have turned their social-media hobbies into part-time jobs or side hustles. "Nano" influencers may only have a few thousand followers, bu...
Here's how to make money and get paid for user-generated content and UGC ads on platforms like TikTokTikTok has led to a surge in UGC, or user-generated content, ads. Advertisers are are turning to it as a cheap, authentic form of promotion. TikTok is fueling a surge in demand for UGC advertisements. UGC, short for user-generated content,...
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