TOP STORY
MX Player’s Aashram garners 300 million+ streams in less than a month
sports28 Sep 2020, 15:54
Marketing 101: Rajasthan Royals change their Twitter bio to ‘hoping 2020 does a Rahul Tewatia’
Marketing 101: Rajasthan Royals change their Twitter bio to ‘hoping 2020 does a Rahul Tewatia’
One name that has burst to glory on social media is Rahul Tewatia....
brands28 Sep 2020, 10:00
Our pick of the best IPL 2020 ads: Week 1
Our pick of the best IPL 2020 ads: Week 1
Some of the best IPL campaigns brands have come up with so far...
brands28 Sep 2020, 13:48
Here is how Airtel, TCS and Asian Paints continue to win consumer trust despite challenging times
Here is how Airtel, TCS and Asian Paints continue to win consumer trust despite challenging times
TCS, Asian Paints and Bharti Airtel are amongst the top 10 trusted brands of our country, here's how they made it happen. ...
ad-tech28 Sep 2020, 11:41
Times Internet's M360 partners with Google to enable effective monetization for digital publishers
Times Internet's M360 partners with Google to enable effective monetization for digital publishers
M360 serves 25 Million MAUs outside of the Times Internet group....
ad-agencies28 Sep 2020, 10:31
Dentsu Aegis Network is now dentsu international
Dentsu Aegis Network is now dentsu international
The name change is expected to be in use from early October 2020...
sports28 Sep 2020, 15:54
Marketing 101: Rajasthan Royals change their Twitter bio to ‘hoping 2020 does a Rahul Tewatia’
Marketing 101: Rajasthan Royals change their Twitter bio to ‘hoping 2020 does a Rahul Tewatia’
One name that has burst to glory on social media is Rahul Tewatia....
brands28 Sep 2020, 10:00
Our pick of the best IPL 2020 ads: Week 1
Our pick of the best IPL 2020 ads: Week 1
Some of the best IPL campaigns brands have come up with so far...
brands28 Sep 2020, 13:48
Here is how Airtel, TCS and Asian Paints continue to win consumer trust despite challenging times
Here is how Airtel, TCS and Asian Paints continue to win consumer trust despite challenging times
TCS, Asian Paints and Bharti Airtel are amongst the top 10 trusted brands of our country, here's how they made it happen. ...
ad-tech28 Sep 2020, 11:41
Times Internet's M360 partners with Google to enable effective monetization for digital publishers
Times Internet's M360 partners with Google to enable effective monetization for digital publishers
M360 serves 25 Million MAUs outside of the Times Internet group....
ad-agencies28 Sep 2020, 10:31
Dentsu Aegis Network is now dentsu international
Dentsu Aegis Network is now dentsu international
The name change is expected to be in use from early October 2020...
WHAT'S HAPPENING
advertising28 Sep 2020, 05:56

Sports-betting companies are ramping up deals with the return of live sporting events
Sports-betting companies are ramping up deals with the return of live sporting events
Hi! Welcome to the Insider Advertising daily for September 28. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get thi...
brands25 Sep 2020, 15:46

Zomato is offering 25 lakh for a consumer-created ad after users said its ‘YouTube ads suck'
Zomato is offering 25 lakh for a consumer-created ad after users said its ‘YouTube ads suck'
After consumers spammed Zomato’s social media pages criticising its Butter Chicken ad on YouTube, the brand has decided to give its users an offer they wouldn’...
media25 Sep 2020, 14:15

E-commerce sales for mobile phones that are above 15,000 have doubled up: Report
E-commerce sales for mobile phones that are above 15,000 have doubled up: Report
48% of e-commerce sales came from mobiles and accessories during December’19 to August ‘20. Sales of mobile phones above 15,000 has doubled during the unlock p...
media25 Sep 2020, 13:18

A new player in the game: How 5 developments in the gaming industry influence marketing
A new player in the game: How 5 developments in the gaming industry influence marketing
The gaming industry has been very responsive to the shifting consumers needs which has led to a widening of its consumer base. Gaming is no longer just for kid...
media25 Sep 2020, 10:52

Has working remotely led to a dearth of good IPL ads this year?
Has working remotely led to a dearth of good IPL ads this year?
As the industry copes with the after-effects of the lockdown, which had paralyzed the logistics and production involved in making ad films, communication aroun...
brands25 Sep 2020, 10:00

IPL 2020: Mastercard will go beyond TV, Digital and use podcasts, bloggers, interesting partnerships to amplify its messaging
IPL 2020: Mastercard will go beyond TV, Digital and use podcasts, bloggers, interesting partnerships to amplify its messaging
Mastercard’s primary objective this year would be to focus on contactless and online shopping. The brand wants to build confidence amongst its consumers to use...
advertising25 Sep 2020, 03:28

Hearst faces an age and gender discrimination lawsuit
Hearst faces an age and gender discrimination lawsuit
Hi! Welcome to the Insider Advertising daily for September 25. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get thi...
advertising24 Sep 2020, 17:39

Brands are still hiring influencers who party during the pandemic
Brands are still hiring influencers who party during the pandemic
Happy Thursday! This is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsl...
media24 Sep 2020, 10:00

How Spotify is ensuring brands can make the most of its advertising offerings
How Spotify is ensuring brands can make the most of its advertising offerings
Audio has undoubtedly played a critical role in the journey of so many brands over the years. While it had lost a bit of its relevance with the advent of telev...
advertising24 Sep 2020, 03:15

Procter & Gamble is leaving the TV upfronts to do more direct deals with TV networks
Procter & Gamble is leaving the TV upfronts to do more direct deals with TV networks
Hi! Welcome to the Insider Advertising daily for September 24. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get thi...
brands23 Sep 2020, 16:47

Why Ayushmann Khurrana, the only Indian actor to feature on TIME’s 100 Most Influential People list, is also the blue-eyed boy for brands
Why Ayushmann Khurrana, the only Indian actor to feature on TIME’s 100 Most Influential People list, is also the blue-eyed boy for brands
Ayushmann Khurrana has been listed as one of the top 100 Influential People in the world by TIME today. With his rising popularity and influential power, the a...
brands23 Sep 2020, 16:12

Homegrown OYO sees 50 million app downloads globally
Homegrown OYO sees 50 million app downloads globally
Seven years after being launched, OYO's app has crossed the 50 million app downloads mark. While India is leading in terms of download, it is followed by Indon...
brands23 Sep 2020, 15:10

The future of brand storytelling lies in empathy
The future of brand storytelling lies in empathy
The best brands don't rely on their own story to package and sell the product. They look at their customer's transformation story as their primary driver. Shob...
brands23 Sep 2020, 15:06

Acer India signs Sonu Sood as brand ambassador
Acer India signs Sonu Sood as brand ambassador
Sonu Sood will be leading the face of the brand. Acer aims to drive the next chapter of growth in the country by empowering people with cutting-edge technology...
brands23 Sep 2020, 14:36

Absolut addresses global biases with a campaign called 'Born Colourless'
Absolut addresses global biases with a campaign called 'Born Colourless'
Absolut has launched a digital film titled ‘ISMs.’ It is conceptualised by Lowe Lintas. It highlights the deeply-coloured opinions that exist in the world and ...
brands23 Sep 2020, 10:00

Strategy behind Britannia Cheese’s 300% growth in online sales between April and August 2020
Strategy behind Britannia Cheese’s 300% growth in online sales between April and August 2020
As consumers started cooking or baking more evolved, gourmet dishes at home during the lockdown, Britannia Cheese witnessed an increase in its demand. We caugh...
advertising23 Sep 2020, 02:24

Why advertisers are betting on retailers like Kroger and CVS
Why advertisers are betting on retailers like Kroger and CVS
Hi and welcome to this weekly edition of Insider Advertising, where I get into the big stories in media and advertising. If you're not a subscriber, sign up he...
media22 Sep 2020, 18:38

IPL shatters its previous viewership records on its opening match as 200 million people tune in to watch Dream11 IPL 2020
IPL shatters its previous viewership records on its opening match as 200 million people tune in to watch Dream11 IPL 2020
Jay Shah, BCCI Secretary took to Twitter to share the numbers. He wrote, “Highest ever opening day viewership for any sporting league in any country- no league...
brands22 Sep 2020, 17:00

Paytm First Games brings an anecdote from Sachin Tendulkar’s journey to life to inspire budding players
Paytm First Games brings an anecdote from Sachin Tendulkar’s journey to life to inspire budding players
Paytm First Games launches 'Make the Right choice' campaign featuring Sachin Tendulkar during IPL 2020. Showcases Sachin's incredible journey to inspire millio...
brands22 Sep 2020, 12:46

Cricbuzz celebrates the start of IPL 2020 with a catchy rap
Cricbuzz celebrates the start of IPL 2020 with a catchy rap
Cricbuzz launches a rap song called 'Ab Cricket Buzzega.' The campaign is released in association with WATConsult.Cricbuzz has launched a new campaign celebrat...
ad-agencies22 Sep 2020, 11:55

Digital advertising will deliver mega results for brands this festive season
Digital advertising will deliver mega results for brands this festive season
With COVID, brands have shifted their marketing monnies to digital advertising. Sanjay Mehta, Joint CEO, Mirum writes why digital advertising will deliver you ...
ad-agencies22 Sep 2020, 11:04

Anupriya Acharya and Prasanth Kumar elected as President and Vice-President of AAAI respectively
Anupriya Acharya and Prasanth Kumar elected as President and Vice-President of AAAI respectively
Anupriya Acharya, Publicis Groupe’s CEO, South Asia has been elected as the President of Advertising Agencies Association of India for the year 2020-21. Prasan...
brands22 Sep 2020, 11:00

IPL 2020: Every IPL viewer will know about us and the importance of upskilling and lifelong learning by the end of the tournament: Arjun Mohan, upGrad
IPL 2020: Every IPL viewer will know about us and the importance of upskilling and lifelong learning by the end of the tournament: Arjun Mohan, upGrad
Edutech platform upGrad recently announced its deal with Star India to run its latest ad-campaign across TV and the OTT platform Disney+ Hotstar throughout the...
brands22 Sep 2020, 10:00

Messaging and communication have evolved as consumers seek ‘purpose’ and ‘value’ in everything they do: Sukhleen Aneja, RB Hygiene, South Asia
Messaging and communication have evolved as consumers seek ‘purpose’ and ‘value’ in everything they do: Sukhleen Aneja, RB Hygiene, South Asia
The Covid-19 pandemic has resulted in an obvious need in maintaining safe hygiene practices as the first step towards preventive health care. This made brands ...
advertising22 Sep 2020, 03:12

Amazon's e-commerce advertising dominance is under threat from Walmart and Instacart
Amazon's e-commerce advertising dominance is under threat from Walmart and Instacart
Hi! Welcome to the Insider Advertising daily for September 22. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get thi...
advertising21 Sep 2020, 20:18

How to land a job in public relations in 2020
How to land a job in public relations in 2020
Public relations firms have cut hundreds of jobs in the pandemic, but are still hiring to meet increased demand for crisis help and experts to staff healthcare...
brands21 Sep 2020, 14:45

Facebook captures the connections and possibilities that open up when people come together in its IPL ad
Facebook captures the connections and possibilities that open up when people come together in its IPL ad
Facebook today launched the next phase of its ‘More Together’ campaign in India due to the much awaited cricket & festive season. The campaign will have four 3...
advertising28 Sep 2020, 05:56

Sports-betting companies are ramping up deals with the return of live sporting events
Sports-betting companies are ramping up deals with the return of live sporting events
Hi! Welcome to the Insider Advertising daily for September 28. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday...
media25 Sep 2020, 13:18

A new player in the game: How 5 developments in the gaming industry influence marketing
A new player in the game: How 5 developments in the gaming industry influence marketing
The gaming industry has been very responsive to the shifting consumers needs which has led to a widening of its consumer base. Gaming is no longer just for kids, and this presents a huge opportunity ...
advertising25 Sep 2020, 03:28

Hearst faces an age and gender discrimination lawsuit
Hearst faces an age and gender discrimination lawsuit
Hi! Welcome to the Insider Advertising daily for September 25. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday...
advertising24 Sep 2020, 03:15

Procter & Gamble is leaving the TV upfronts to do more direct deals with TV networks
Procter & Gamble is leaving the TV upfronts to do more direct deals with TV networks
Hi! Welcome to the Insider Advertising daily for September 24. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday...
brands23 Sep 2020, 15:10

The future of brand storytelling lies in empathy
The future of brand storytelling lies in empathy
The best brands don't rely on their own story to package and sell the product. They look at their customer's transformation story as their primary driver. Shobhit Dixit who is an Author, Brand Consul...
brands23 Sep 2020, 10:00

Strategy behind Britannia Cheese’s 300% growth in online sales between April and August 2020
Strategy behind Britannia Cheese’s 300% growth in online sales between April and August 2020
As consumers started cooking or baking more evolved, gourmet dishes at home during the lockdown, Britannia Cheese witnessed an increase in its demand. We caught up with Gunjan Shah, CCO, Britannia In...
brands22 Sep 2020, 17:00

Paytm First Games brings an anecdote from Sachin Tendulkar’s journey to life to inspire budding players
Paytm First Games brings an anecdote from Sachin Tendulkar’s journey to life to inspire budding players
Paytm First Games launches 'Make the Right choice' campaign featuring Sachin Tendulkar during IPL 2020. Showcases Sachin's incredible journey to inspire millions of Indian to follow their dreams and ...
ad-agencies22 Sep 2020, 11:04

Anupriya Acharya and Prasanth Kumar elected as President and Vice-President of AAAI respectively
Anupriya Acharya and Prasanth Kumar elected as President and Vice-President of AAAI respectively
Anupriya Acharya, Publicis Groupe’s CEO, South Asia has been elected as the President of Advertising Agencies Association of India for the year 2020-21. Prasanth Kumar CEO, South Asia, GroupM was una...
advertising22 Sep 2020, 03:12

Amazon's e-commerce advertising dominance is under threat from Walmart and Instacart
Amazon's e-commerce advertising dominance is under threat from Walmart and Instacart
Hi! Welcome to the Insider Advertising daily for September 22. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday...
brands25 Sep 2020, 15:46

Zomato is offering 25 lakh for a consumer-created ad after users said its ‘YouTube ads suck'
Zomato is offering 25 lakh for a consumer-created ad after users said its ‘YouTube ads suck'
After consumers spammed Zomato’s social media pages criticising its Butter Chicken ad on YouTube, the brand has decided to give its users an offer they wouldn’t refuse. It is calling for entries for an ad from its consumers and has promise...
media25 Sep 2020, 14:15

E-commerce sales for mobile phones that are above 15,000 have doubled up: Report
E-commerce sales for mobile phones that are above 15,000 have doubled up: Report
48% of e-commerce sales came from mobiles and accessories during December’19 to August ‘20. Sales of mobile phones above 15,000 has doubled during the unlock period. With the ease of lockdown and Freedom Day Sales, e-commerce sales for mob...
media25 Sep 2020, 10:52

Has working remotely led to a dearth of good IPL ads this year?
Has working remotely led to a dearth of good IPL ads this year?
As the industry copes with the after-effects of the lockdown, which had paralyzed the logistics and production involved in making ad films, communication around IPL has not been very impressive this year. A lot of people have been talking about the dearth of quality...
brands25 Sep 2020, 10:00

IPL 2020: Mastercard will go beyond TV, Digital and use podcasts, bloggers, interesting partnerships to amplify its messaging
IPL 2020: Mastercard will go beyond TV, Digital and use podcasts, bloggers, interesting partnerships to amplify its messaging
Mastercard’s primary objective this year would be to focus on contactless and online shopping. The brand wants to build confidence amongst its consumers to use contactless cards and will educate consumers about the benefits, Manasi Narasim...
advertising24 Sep 2020, 17:39

Brands are still hiring influencers who party during the pandemic
Brands are still hiring influencers who party during the pandemic
Happy Thursday! This is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here. During the pandemic, many mega influencers have ignored social-distancing guidelines by attendi...
media24 Sep 2020, 10:00

How Spotify is ensuring brands can make the most of its advertising offerings
How Spotify is ensuring brands can make the most of its advertising offerings
Audio has undoubtedly played a critical role in the journey of so many brands over the years. While it had lost a bit of its relevance with the advent of television, the increasing popularity of music and audio streaming apps are opening u...
brands23 Sep 2020, 16:47

Why Ayushmann Khurrana, the only Indian actor to feature on TIME’s 100 Most Influential People list, is also the blue-eyed boy for brands
Why Ayushmann Khurrana, the only Indian actor to feature on TIME’s 100 Most Influential People list, is also the blue-eyed boy for brands
Ayushmann Khurrana has been listed as one of the top 100 Influential People in the world by TIME today. With his rising popularity and influential power, the actor seems to be on a winning streak in the advertising world. He has bagged mar...
brands23 Sep 2020, 16:12

Homegrown OYO sees 50 million app downloads globally
Homegrown OYO sees 50 million app downloads globally
Seven years after being launched, OYO's app has crossed the 50 million app downloads mark. While India is leading in terms of download, it is followed by Indonesia, Malaysia, the USA, and Brazil. In 2020, on average, the company witnessed 32 app installs per minute....
brands23 Sep 2020, 15:06

Acer India signs Sonu Sood as brand ambassador
Acer India signs Sonu Sood as brand ambassador
Sonu Sood will be leading the face of the brand. Acer aims to drive the next chapter of growth in the country by empowering people with cutting-edge technology in association with Sood. Acer India today announced Sonu Sood as its brand ambassador. The actor will be ...
brands23 Sep 2020, 14:36

Absolut addresses global biases with a campaign called 'Born Colourless'
Absolut addresses global biases with a campaign called 'Born Colourless'
Absolut has launched a digital film titled ‘ISMs.’ It is conceptualised by Lowe Lintas. It highlights the deeply-coloured opinions that exist in the world and leaves viewers with the message that for the world to become a happy and colourf...
advertising23 Sep 2020, 02:24

Why advertisers are betting on retailers like Kroger and CVS
Why advertisers are betting on retailers like Kroger and CVS
Hi and welcome to this weekly edition of Insider Advertising, where I get into the big stories in media and advertising. If you're not a subscriber, sign up here to get this in your inbox daily. Why advertisers are betting on retailers like Walmart and CVS The pande...
media22 Sep 2020, 18:38

IPL shatters its previous viewership records on its opening match as 200 million people tune in to watch Dream11 IPL 2020
IPL shatters its previous viewership records on its opening match as 200 million people tune in to watch Dream11 IPL 2020
Jay Shah, BCCI Secretary took to Twitter to share the numbers. He wrote, “Highest ever opening day viewership for any sporting league in any country- no league has ever opened as big as this.”Dream11 Indian Premier League 2020 created hist...
brands22 Sep 2020, 12:46

Cricbuzz celebrates the start of IPL 2020 with a catchy rap
Cricbuzz celebrates the start of IPL 2020 with a catchy rap
Cricbuzz launches a rap song called 'Ab Cricket Buzzega.' The campaign is released in association with WATConsult.Cricbuzz has launched a new campaign celebrating the start of the much-delayed IPL 2020. The film “Ab Cricket Buzzega” comes with a catchy rap song that...
ad-agencies22 Sep 2020, 11:55

Digital advertising will deliver mega results for brands this festive season
Digital advertising will deliver mega results for brands this festive season
With COVID, brands have shifted their marketing monnies to digital advertising. Sanjay Mehta, Joint CEO, Mirum writes why digital advertising will deliver you even better results this year.While digital advertising has been attractive and ...
brands22 Sep 2020, 11:00

IPL 2020: Every IPL viewer will know about us and the importance of upskilling and lifelong learning by the end of the tournament: Arjun Mohan, upGrad
IPL 2020: Every IPL viewer will know about us and the importance of upskilling and lifelong learning by the end of the tournament: Arjun Mohan, upGrad
Edutech platform upGrad recently announced its deal with Star India to run its latest ad-campaign across TV and the OTT platform Disney+ Hotstar throughout the tournament. We talk to Arjun Mohan, CEO-India, upGrad who spoke to us about the...
brands22 Sep 2020, 10:00

Messaging and communication have evolved as consumers seek ‘purpose’ and ‘value’ in everything they do: Sukhleen Aneja, RB Hygiene, South Asia
Messaging and communication have evolved as consumers seek ‘purpose’ and ‘value’ in everything they do: Sukhleen Aneja, RB Hygiene, South Asia
The Covid-19 pandemic has resulted in an obvious need in maintaining safe hygiene practices as the first step towards preventive health care. This made brands in the health and hygiene segments responsible for educating consumers and sprea...
advertising21 Sep 2020, 20:18

How to land a job in public relations in 2020
How to land a job in public relations in 2020
Public relations firms have cut hundreds of jobs in the pandemic, but are still hiring to meet increased demand for crisis help and experts to staff healthcare, pharma, and tech accounts. Business Insider spoke with recruiters, insiders and experts at the leading PR...
brands21 Sep 2020, 14:45

Facebook captures the connections and possibilities that open up when people come together in its IPL ad
Facebook captures the connections and possibilities that open up when people come together in its IPL ad
Facebook today launched the next phase of its ‘More Together’ campaign in India due to the much awaited cricket & festive season. The campaign will have four 30 second films over the course of the tournament and will be available in 6 lang...