TOP STORY
Nostalgia marketing: The future is here
ad-agencies28 Jan 2020, 14:15
Goafest 2020 calls for campaigns to fight violence against women; best creative to win The Red Abby
Goafest 2020 calls for campaigns to fight violence against women; best creative to win The Red Abby
The most effective and impactful campaign will be recognised through a special award at ABBY’s 2020...
ad-agencies27 Jan 2020, 10:00
Why The Womb never pitches to its clients
Why The Womb never pitches to its clients
The founders say all they have done till now is take baby steps towards bringing back the respect that the advertising industry has lost in the years gone by. ...
ad-tech24 Jan 2020, 10:00
No Kidding: How kids influencers in the age group of 6-12 are wooing brands
No Kidding: How kids influencers in the age group of 6-12 are wooing brands
We speak to Apaksh Gupta, Founder & CEO, One Impression -- who has recently worked with 10 kids influencers for an OTT giant. He tells us how much potential these child influencers hold and what kinds of brands are interested in working wi...
brands24 Jan 2020, 14:47
Houzz presents its first Indian video series highlighting how people turn their dream homes into reality
Houzz presents its first Indian video series highlighting how people turn their dream homes into reality
Houzz produces short, engaging online videos of remodelling projects from across the globe that also showcase how the platform itself plays a key role in those design transformations. ...
ad-agencies28 Jan 2020, 14:15
Goafest 2020 calls for campaigns to fight violence against women; best creative to win The Red Abby
Goafest 2020 calls for campaigns to fight violence against women; best creative to win The Red Abby
The most effective and impactful campaign will be recognised through a special award at ABBY’s 2020...
ad-agencies27 Jan 2020, 10:00
Why The Womb never pitches to its clients
Why The Womb never pitches to its clients
The founders say all they have done till now is take baby steps towards bringing back the respect that the advertising industry has lost in the years gone by. ...
ad-tech24 Jan 2020, 10:00
No Kidding: How kids influencers in the age group of 6-12 are wooing brands
No Kidding: How kids influencers in the age group of 6-12 are wooing brands
We speak to Apaksh Gupta, Founder & CEO, One Impression -- who has recently worked with 10 kids influencers for an OTT giant. He tells us how much potential these child influencers hold and what kinds of brands are interested in working wi...
brands24 Jan 2020, 14:47
Houzz presents its first Indian video series highlighting how people turn their dream homes into reality
Houzz presents its first Indian video series highlighting how people turn their dream homes into reality
Houzz produces short, engaging online videos of remodelling projects from across the globe that also showcase how the platform itself plays a key role in those design transformations. ...
WHAT'S HAPPENING
advertising27 Jan 2020, 23:59

Planters is halting its ads featuring the death of Mr. Peanut after Kobe Bryant's fatal helicopter crash
Planters is halting its ads featuring the death of Mr. Peanut after Kobe Bryant's fatal helicopter crash
After the announcement of the death of Mr. Peanut last week, Planters is pausing its Super Bowl campaign in light of the sudden death of basketball icon Kobe B...
advertising27 Jan 2020, 19:39

A crew of TikTok stars lives rent-free in a Bel Air mansion, but at Sway House you have to meet your content quota
A crew of TikTok stars lives rent-free in a Bel Air mansion, but at Sway House you have to meet your content quota
TalentX Entertainment, a new TikTok talent management company helmed by popular YouTubers Tal Fishman and Jason Wilhelm, is renting a mansion in Los Angeles du...
ad-agencies24 Jan 2020, 14:26

Indian advertising industry to grow by 10.9%; will reach ₹75,952 crore by the end of 2020: DAN Report
Indian advertising industry to grow by 10.9%; will reach ₹75,952 crore by the end of 2020: DAN Report
As per Dentsu Aegis Network's latest report, by 2020, advertising spends on Mobile devices is expected to grow by 41% to have a share of 52% to the digital adv...
advertising23 Jan 2020, 22:38

Brands from Chips Ahoy to Oscar Mayer are tweeting their condolences after Planters killed off its own mascot, Mr. Peanut
Brands from Chips Ahoy to Oscar Mayer are tweeting their condolences after Planters killed off its own mascot, Mr. Peanut
Mr. Peanut, the face of Planters nuts for the last 104 years, is dead, the company announced in a Wednesday press release. It's part of a commercial that is se...
advertising23 Jan 2020, 18:48

The hottest brands in influencer marketing, 30-year-olds and college students making money from TikTok, and how podcasters use Patreon
The hottest brands in influencer marketing, 30-year-olds and college students making money from TikTok, and how podcasters use Patreon
Hi, and welcome to this week's Influencer Dashboard newsletter! This is Amanda Perelli, and I'll be briefing you on what's new in the business of influencers a...
brands23 Jan 2020, 10:00

UNEP India and Masaba Gupta launch a clothing line to help phase out single-use plastic in the country
UNEP India and Masaba Gupta launch a clothing line to help phase out single-use plastic in the country
UNEP India has launched a clothing line with designer Masaba Gupta that aims to reduce the use of plastic in our country. The collection and campaign is concep...
advertising22 Jan 2020, 18:33

Here's the full list of Super Bowl commercials that will run this year
Here's the full list of Super Bowl commercials that will run this year
Super Bowl ads don't come cheap. Fox is charging as much as $5.6 million for a 30-second spot in the game this year. Some like Facebook and hummus maker Sabra ...
brands22 Jan 2020, 10:12

What went wrong with Uber Eats?
What went wrong with Uber Eats?
Uber Eats in India discontinued its operations on January 21 and was acquired by food giant Zomato. We speak to industry experts to find out the reasons why th...
media21 Jan 2020, 14:18

Viacom18 to launch a new subscription streaming service — Voot Select
Viacom18 to launch a new subscription streaming service — Voot Select
Voot currently has 100 million monthly active users. With a new feather in its cap, Viacom18 is all set to expand its reach further. Voot Select is the second ...
brands21 Jan 2020, 13:50

These top 10 ads from 2019 made the best use of mobile marketing
These top 10 ads from 2019 made the best use of mobile marketing
2019 was a good year for advertising in the mobile space. From Idea collaborating with Mallika Dua and creating an AR based campaign, to Flipkart using VR to l...
media21 Jan 2020, 10:00

Television: The marketeer’s darling for brand building and business growth
Television: The marketeer’s darling for brand building and business growth
Recent estimates of time spent on media consumption pegs the share of television at 59% with digital following a close second at 30%. Google, which leads digit...
media20 Jan 2020, 14:32

MRUC releases all India data for IRS 2019Q3; Dainik Jagran continues to lead
MRUC releases all India data for IRS 2019Q3; Dainik Jagran continues to lead
The data shows how all media continues to hold on to its loyal consumers in spite of the growth in internet consumption. More Indians have started reading and ...
ad-agencies20 Jan 2020, 10:00

India is a market of fascinating creativity and an immense growth potential: Ari Weiss, Chief Creative Officer, DDB Worldwide
India is a market of fascinating creativity and an immense growth potential: Ari Weiss, Chief Creative Officer, DDB Worldwide
Ari Weiss, Chief Creative Officer, DDB Worldwide and Rahul Mathew, National Creative Director, DDB Mudra Group spoke to us recently about the changing face of ...
ad-tech17 Jan 2020, 10:00

Indians spent 25% more time on their phones each day in 2019 than they did in 2017: App Annie
Indians spent 25% more time on their phones each day in 2019 than they did in 2017: App Annie
App Annie’s ‘State of Mobile 2020’ report said that users in India, France and Canada spent 25% more time on their phones in 2019 that they did in 2017. While ...
advertising16 Jan 2020, 18:56

What YouTube pays for 1 million views, the business of Pinterest influencers, and TikTok's invite-only tool for marketers
What YouTube pays for 1 million views, the business of Pinterest influencers, and TikTok's invite-only tool for marketers
Hi, and welcome to this week's Influencer Dashboard newsletter! This is Amanda Perelli and I'll be briefing you on what's new in the business of influencers an...
ad-agencies16 Jan 2020, 10:00

Expectations from Dentsu Webchutney have never been higher: Gautam Reghunath, Dentsu Webchutney
Expectations from Dentsu Webchutney have never been higher: Gautam Reghunath, Dentsu Webchutney
As Gautam Reghunath gets elevated to the role of Chief Executive Officer at Dentsu Webchutney, we take a look at his journey in the industry so far, discuss th...
brands15 Jan 2020, 11:00

Zee5 Global kickstarts its localisation journey for international markets, announces locally produced Originals for Bangladesh
Zee5 Global kickstarts its localisation journey for international markets, announces locally produced Originals for Bangladesh
In line with its localisation strategy in international markets, Zee5 Global has announced two Bangladeshi Originals. The originals, a web series and a movie, ...
brands15 Jan 2020, 10:00

Why premiumisation will continue to be a focus area and growth driver for Marico
Why premiumisation will continue to be a focus area and growth driver for Marico
Despite a slowdown in 2019, Marico continued to hold on to market share and refrained from cutting down its marketing budgets. Its focus on constantly innovati...
advertising15 Jan 2020, 07:22

Inside Time magazine's growth plans, Casper's buzzy IPO, and Amazon's $17 billion ad business
Inside Time magazine's growth plans, Casper's buzzy IPO, and Amazon's $17 billion ad business
REUTERS/Elijah Nouvelage Marc Benioff. Hi! Welcome to the Advertising and Media Insider newsletter. I'm Lauren Johnson, a senior advertising reporter filling i...
advertising14 Jan 2020, 23:33

TGI Fridays CEO says immigration reform is one of the biggest challenges in the restaurant industry
TGI Fridays CEO says immigration reform is one of the biggest challenges in the restaurant industry
TGI Fridays CEO Ray Blanchette told Business Insider that the restaurant industry should push for immigration reform - especially as companies deal with record...
advertising14 Jan 2020, 22:05

Build-A-Bear will debut a Baby Yoda stuffed animal as customers scramble to get their hands on toys based on the adorable character from 'The Mandalorian'
Build-A-Bear will debut a Baby Yoda stuffed animal as customers scramble to get their hands on toys based on the adorable character from 'The Mandalorian'
Build-A-Bear is going to start selling Baby Yoda stuffed animals as demand for the adorable character from the "Star Wars" show "The Mandalorian" booms. "I'm e...
ad-tech14 Jan 2020, 10:20

Instagram paid partnership: A new era of Influencer Marketing
Instagram paid partnership: A new era of Influencer Marketing
The rising curve of influencer marketing on social media platforms like Instagram has brought in the kind of authenticity brands have forever sought after. Pai...
advertising14 Jan 2020, 02:30

Facebook advertising isn't going out the window, but we could see a transformation
Facebook advertising isn't going out the window, but we could see a transformation
At Business Insider Intelligence, our mission is to bring you the most important insights, data and analysis from the digital world. So when we come across out...
advertising13 Jan 2020, 22:08

Gen Z and boomers have nothing in common when it comes to their most trusted brands
Gen Z and boomers have nothing in common when it comes to their most trusted brands
Gen Z and baby boomers are at odds when it comes to trusting brands. Data-intelligence company Morning Consult conducted thousands of interviews to get a sense...
ad-tech13 Jan 2020, 10:00

Why WhatsApp marketing could be the next big thing for digital marketers
Why WhatsApp marketing could be the next big thing for digital marketers
Till now, WhatsApp has been a relatively untapped marketing tool, however, the launch of WhatsApp ads might soon change the game. Marketers are currently using...
advertising12 Jan 2020, 21:00

A 50-year-old built a lucrative business on YouTube by posting videos about the snakes, geckos, and alligator he owns
A 50-year-old built a lucrative business on YouTube by posting videos about the snakes, geckos, and alligator he owns
Brian Barczyk is a 50-year-old YouTube star who is known for his vlog-style content about his life and the snakes, geckos, and other reptiles he owns and breed...
advertising11 Jan 2020, 19:30

Salary confusion, job upheaval, and tensions with management: Hearst Magazines employees talk about why they unionized
Salary confusion, job upheaval, and tensions with management: Hearst Magazines employees talk about why they unionized
Photo by Bryan Bedder/Getty Images for Hearst Hearst Magazines president Troy Young Hearst Magazines editorial employees at big-name titles including Cosmopoli...
advertising27 Jan 2020, 23:59

Planters is halting its ads featuring the death of Mr. Peanut after Kobe Bryant's fatal helicopter crash
Planters is halting its ads featuring the death of Mr. Peanut after Kobe Bryant's fatal helicopter crash
After the announcement of the death of Mr. Peanut last week, Planters is pausing its Super Bowl campaign in light of the sudden death of basketball icon Kobe Bryant. A Planters spokesperson told Busi...
advertising23 Jan 2020, 22:38

Brands from Chips Ahoy to Oscar Mayer are tweeting their condolences after Planters killed off its own mascot, Mr. Peanut
Brands from Chips Ahoy to Oscar Mayer are tweeting their condolences after Planters killed off its own mascot, Mr. Peanut
Mr. Peanut, the face of Planters nuts for the last 104 years, is dead, the company announced in a Wednesday press release. It's part of a commercial that is set to air during the Super Bowl pregame s...
advertising22 Jan 2020, 18:33

Here's the full list of Super Bowl commercials that will run this year
Here's the full list of Super Bowl commercials that will run this year
Super Bowl ads don't come cheap. Fox is charging as much as $5.6 million for a 30-second spot in the game this year. Some like Facebook and hummus maker Sabra are advertising for the first time while...
brands21 Jan 2020, 13:50

These top 10 ads from 2019 made the best use of mobile marketing
These top 10 ads from 2019 made the best use of mobile marketing
2019 was a good year for advertising in the mobile space. From Idea collaborating with Mallika Dua and creating an AR based campaign, to Flipkart using VR to leverage Amitabh Bachchan's brand presenc...
ad-agencies20 Jan 2020, 10:00

India is a market of fascinating creativity and an immense growth potential: Ari Weiss, Chief Creative Officer, DDB Worldwide
India is a market of fascinating creativity and an immense growth potential: Ari Weiss, Chief Creative Officer, DDB Worldwide
Ari Weiss, Chief Creative Officer, DDB Worldwide and Rahul Mathew, National Creative Director, DDB Mudra Group spoke to us recently about the changing face of advertising. Weiss and Mathew told us wh...
ad-agencies16 Jan 2020, 10:00

Expectations from Dentsu Webchutney have never been higher: Gautam Reghunath, Dentsu Webchutney
Expectations from Dentsu Webchutney have never been higher: Gautam Reghunath, Dentsu Webchutney
As Gautam Reghunath gets elevated to the role of Chief Executive Officer at Dentsu Webchutney, we take a look at his journey in the industry so far, discuss the challenges of filling in Sidharth Rao'...
advertising15 Jan 2020, 07:22

Inside Time magazine's growth plans, Casper's buzzy IPO, and Amazon's $17 billion ad business
Inside Time magazine's growth plans, Casper's buzzy IPO, and Amazon's $17 billion ad business
REUTERS/Elijah Nouvelage Marc Benioff. Hi! Welcome to the Advertising and Media Insider newsletter. I'm Lauren Johnson, a senior advertising reporter filling in for Lucia this week. If you're new to ...
ad-tech14 Jan 2020, 10:20

Instagram paid partnership: A new era of Influencer Marketing
Instagram paid partnership: A new era of Influencer Marketing
The rising curve of influencer marketing on social media platforms like Instagram has brought in the kind of authenticity brands have forever sought after. Paid Partnerships, now, can give marketers ...
ad-tech13 Jan 2020, 10:00

Why WhatsApp marketing could be the next big thing for digital marketers
Why WhatsApp marketing could be the next big thing for digital marketers
Till now, WhatsApp has been a relatively untapped marketing tool, however, the launch of WhatsApp ads might soon change the game. Marketers are currently using the WhatsApp for Business App and the W...
advertising27 Jan 2020, 19:39

A crew of TikTok stars lives rent-free in a Bel Air mansion, but at Sway House you have to meet your content quota
A crew of TikTok stars lives rent-free in a Bel Air mansion, but at Sway House you have to meet your content quota
TalentX Entertainment, a new TikTok talent management company helmed by popular YouTubers Tal Fishman and Jason Wilhelm, is renting a mansion in Los Angeles dubbed the "Sway House." The new "collab house" hosts six of TalentX's 32 influenc...
ad-agencies24 Jan 2020, 14:26

Indian advertising industry to grow by 10.9%; will reach ₹75,952 crore by the end of 2020: DAN Report
Indian advertising industry to grow by 10.9%; will reach ₹75,952 crore by the end of 2020: DAN Report
As per Dentsu Aegis Network's latest report, by 2020, advertising spends on Mobile devices is expected to grow by 41% to have a share of 52% to the digital advertising market, overtaking spends share on Desktop. Furthermore, the expected s...
advertising23 Jan 2020, 18:48

The hottest brands in influencer marketing, 30-year-olds and college students making money from TikTok, and how podcasters use Patreon
The hottest brands in influencer marketing, 30-year-olds and college students making money from TikTok, and how podcasters use Patreon
Hi, and welcome to this week's Influencer Dashboard newsletter! This is Amanda Perelli, and I'll be briefing you on what's new in the business of influencers and creators. This week, I highlighted the top 17 brands in influencer marketing....
brands23 Jan 2020, 10:00

UNEP India and Masaba Gupta launch a clothing line to help phase out single-use plastic in the country
UNEP India and Masaba Gupta launch a clothing line to help phase out single-use plastic in the country
UNEP India has launched a clothing line with designer Masaba Gupta that aims to reduce the use of plastic in our country. The collection and campaign is conceptualised by Ogilvy India and both went live on January 22. The House of Masaba a...
brands22 Jan 2020, 10:12

What went wrong with Uber Eats?
What went wrong with Uber Eats?
Uber Eats in India discontinued its operations on January 21 and was acquired by food giant Zomato. We speak to industry experts to find out the reasons why the food delivery platform took a nosedive and if the onus can be put on macro-economic factors or its brand-...
media21 Jan 2020, 14:18

Viacom18 to launch a new subscription streaming service — Voot Select
Viacom18 to launch a new subscription streaming service — Voot Select
Voot currently has 100 million monthly active users. With a new feather in its cap, Viacom18 is all set to expand its reach further. Voot Select is the second subscription based streaming service from Viacom18 and will soon launch in India...
media21 Jan 2020, 10:00

Television: The marketeer’s darling for brand building and business growth
Television: The marketeer’s darling for brand building and business growth
Recent estimates of time spent on media consumption pegs the share of television at 59% with digital following a close second at 30%. Google, which leads digital AdEx revenues, and spent approximately a massive Rs 557 crore on television i...
media20 Jan 2020, 14:32

MRUC releases all India data for IRS 2019Q3; Dainik Jagran continues to lead
MRUC releases all India data for IRS 2019Q3; Dainik Jagran continues to lead
The data shows how all media continues to hold on to its loyal consumers in spite of the growth in internet consumption. More Indians have started reading and understanding English now. As per the data, Dainik Jagran continues to remain th...
ad-tech17 Jan 2020, 10:00

Indians spent 25% more time on their phones each day in 2019 than they did in 2017: App Annie
Indians spent 25% more time on their phones each day in 2019 than they did in 2017: App Annie
App Annie’s ‘State of Mobile 2020’ report said that users in India, France and Canada spent 25% more time on their phones in 2019 that they did in 2017. While Amazon topped the chart of breakout retail apps in India in 2019, MX Player topp...
advertising16 Jan 2020, 18:56

What YouTube pays for 1 million views, the business of Pinterest influencers, and TikTok's invite-only tool for marketers
What YouTube pays for 1 million views, the business of Pinterest influencers, and TikTok's invite-only tool for marketers
Hi, and welcome to this week's Influencer Dashboard newsletter! This is Amanda Perelli and I'll be briefing you on what's new in the business of influencers and creators. This week, I looked at how much YouTube pays creators on a single vi...
brands15 Jan 2020, 11:00

Zee5 Global kickstarts its localisation journey for international markets, announces locally produced Originals for Bangladesh
Zee5 Global kickstarts its localisation journey for international markets, announces locally produced Originals for Bangladesh
In line with its localisation strategy in international markets, Zee5 Global has announced two Bangladeshi Originals. The originals, a web series and a movie, are being produced in partnership with local production house Asiatic’s Good Com...
brands15 Jan 2020, 10:00

Why premiumisation will continue to be a focus area and growth driver for Marico
Why premiumisation will continue to be a focus area and growth driver for Marico
Despite a slowdown in 2019, Marico continued to hold on to market share and refrained from cutting down its marketing budgets. Its focus on constantly innovating and coming up with premium products while keeping the consumer at the core of...
advertising14 Jan 2020, 23:33

TGI Fridays CEO says immigration reform is one of the biggest challenges in the restaurant industry
TGI Fridays CEO says immigration reform is one of the biggest challenges in the restaurant industry
TGI Fridays CEO Ray Blanchette told Business Insider that the restaurant industry should push for immigration reform - especially as companies deal with record-low unemployment rates. "150 years ago, an immigrant would come here and work i...
advertising14 Jan 2020, 22:05

Build-A-Bear will debut a Baby Yoda stuffed animal as customers scramble to get their hands on toys based on the adorable character from 'The Mandalorian'
Build-A-Bear will debut a Baby Yoda stuffed animal as customers scramble to get their hands on toys based on the adorable character from 'The Mandalorian'
Build-A-Bear is going to start selling Baby Yoda stuffed animals as demand for the adorable character from the "Star Wars" show "The Mandalorian" booms. "I'm excited to share we will be one of the first companies to provide the digital and...
advertising14 Jan 2020, 02:30

Facebook advertising isn't going out the window, but we could see a transformation
Facebook advertising isn't going out the window, but we could see a transformation
At Business Insider Intelligence, our mission is to bring you the most important insights, data and analysis from the digital world. So when we come across outstanding research from our partners that we think our audience can benefit from,...
advertising13 Jan 2020, 22:08

Gen Z and boomers have nothing in common when it comes to their most trusted brands
Gen Z and boomers have nothing in common when it comes to their most trusted brands
Gen Z and baby boomers are at odds when it comes to trusting brands. Data-intelligence company Morning Consult conducted thousands of interviews to get a sense of the companies consumers trust. Gen Z trusts tech giants like Google, Netflix...
advertising12 Jan 2020, 21:00

A 50-year-old built a lucrative business on YouTube by posting videos about the snakes, geckos, and alligator he owns
A 50-year-old built a lucrative business on YouTube by posting videos about the snakes, geckos, and alligator he owns
Brian Barczyk is a 50-year-old YouTube star who is known for his vlog-style content about his life and the snakes, geckos, and other reptiles he owns and breeds. He has built a lucrative career online as a reptile influencer who posts dail...
advertising11 Jan 2020, 19:30

Salary confusion, job upheaval, and tensions with management: Hearst Magazines employees talk about why they unionized
Salary confusion, job upheaval, and tensions with management: Hearst Magazines employees talk about why they unionized
Photo by Bryan Bedder/Getty Images for Hearst Hearst Magazines president Troy Young Hearst Magazines editorial employees at big-name titles including Cosmopolitan and Esquire recently joined a throng of other media workers who are unionizi...
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