TOP STORY
Here's how Amit and Gaurav Khatri are making the right 'Noise'
- In less than 4 years,
Noise , a homegrown bootstrapped D2C brand with presence in the smartwearable and hearable segment in India today boasts of being a market leader in thesmartwatch category. - Having witnessed close to 17X growth in the last 30 months, the brand aims to rake in Rs 850 crore net revenue in FY22.
- We speak to co-founders and brothers Amit and
Gaurav Khatri about their vision of creating a global connected lifestyle brand that can offer great products at the right prices.
Here’s how The Body Shop navigated the pandemic and is growing its business in IndiaVishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far...
I have a dream of becoming a creative unicorn: Raj ShamaniRaj Shamani was 16 when he joined his father’s business, which traded in chemicals for soaps and detergents...
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 yearsSuhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's journey so far...
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumersSwapnil Tripathi, Chief Business Officer, IntrCity SmartBus tells us about the brand's journey...
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 20222021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020...
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket seasonVasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness during the cricket season...
Here’s how The Body Shop navigated the pandemic and is growing its business in IndiaVishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far...
I have a dream of becoming a creative unicorn: Raj ShamaniRaj Shamani was 16 when he joined his father’s business, which traded in chemicals for soaps and detergents...
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 yearsSuhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's journey so far...
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumersSwapnil Tripathi, Chief Business Officer, IntrCity SmartBus tells us about the brand's journey...
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 20222021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020...
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket seasonVasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness during the cricket season...
WHAT'S HAPPENING
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Companies are using Twitter's own tools to keep their ads away from Elon Musk's tweetsElon Musk told the BBC in April that "almost all advertisers have come back to Twitter." Ad revenue from April 1 to the first week of May was down 59% from a y...
How to make money on Snapchat, according to creatorsSnapchat is a moneymaker for some creators who know how take advantage of the platform. Successful creators post content frequently to Spotlight, sign brand de...
How creators make money livestreaming on TikTok, YouTube, Amazon, and moreCareer prospects for livestreaming creators extend far beyond the gaming space. Sleepfluencers, lawyers, rappers, and more make healthy livings on the strength...
How much money YouTubers with 1 million subscribers makeCreators who are a part of YouTube's Partner Program can make money from their videos with ads. YouTubers can make thousands of dollars each month from the pro...
TikTok loves book tropes like 'enemies to lovers' and 'right person wrong time,' and authors are feeling pressure to use them to try and go viralThe TikTok hashtag #BookTok is turning books into bestsellers. Users of the platform often describe novel plots by "tropes," or recurring narrative devices. Ti...
How many TikTok followers you need to get paidTikTok has exploded in popularity and some users are looking for ways to cash in. Creators turn to TikTok's built-in monetization tools, brand deals, and song ...
How much money TikTokers make, according to creatorsTikTok has created a new generation of digital stars who have built massive audiences on the app. But many creators are still experimenting with how to make mo...
How to create an influencer media kit to pitch brandsSocial-media influencers use media kits to pitch themselves to brands. Media kits often include metrics, past campaign examples, and pay rates. Many social-med...
How to reach out to brands and land deals as an influencerBrand deals are a top income source for many influencers. These collaborations often start with a pitch, through email message or other methods. One of the ear...
How influencers get paid and make money on TikTok, Instagram, and YouTubeInfluencers on TikTok, Instagram, and YouTube get paid many ways, from sponsorships to ad revenue. How much creators earn depends on factors like following siz...
OnlyFans and Twitch star Amouranth launched an AI version of herself that will 'date' fans for $1 per minuteOnlyFans star Amouranth created an artificial version of her voice to chat with fans. She partnered with tech startup and AI platform Forever Voices. Fans of K...
How many Instagram followers you need to start making moneyThere are different categories of influencers based on how many followers they have. These include nano influencers and micro influencers, who typically have u...
A 'Saturday Night Live' actor breaks down how TikTok has influenced the show's approach to hiring and contentJon Madray has been acting on "Saturday Night Live" since 2016. He landed the gig through a personal connection but said TikTok has greatly influenced hiring s...
Read the pitch decks that helped 22 creator economy startups raise millions of dollarsThe "creator economy" is catching the attention – and wallets — of notable VCs. Creator-focused startups are raising millions of dollars. The phrase "creator e...
How many YouTube subscribers you need to start making moneyCreators who are part of YouTube's Partner Program can monetize their videos with ads. To apply to make money YouTubers must have 1,000 subscribers — and 4,000...
How a former 'camgirl' built her OnlyFans income to $30,000 per monthOnlyFans creators often make non-adult content to promote on mainstream social-media platforms. Influencer MelRose Michaels provides educational-marketing reso...
Disney's revenue is on the rise, but streaming subscriber losses mar CEO Bob Iger's boost as he takes another jab at Florida's Ron DeSantisDisney announced its fiscal second quarter earnings, with 13% revenue growth in the three months ending April 1. Streaming losses shrank while legacy TV busine...
How to make $10,000 a month or more on OnlyFans, according to creatorsOnlyFans has become a go-to platform for creators, particularly in the sphere of adult content. Influencers have built lucrative businesses on the subscription...
How influencers get paid and make money on TikTok, Instagram, and YouTubeInfluencers on TikTok, Instagram, and YouTube get paid many ways, from sponsorships to ad revenue. How much creators earn depends on factors like following siz...
How much TikTok pays for views, according to creatorsTikTok has released a variety of tools to help creators make money from brands and followers. The company is paying users directly via its Creator Fund, Creati...
How to get Instagram sponsorships for small accounts and make money from brand dealsSmaller accounts on Instagram can still make money as influencers. "Nano" influencers, who have fewer than 10,000 followers, earn revenue from brand deals. If ...
How much YouTube pays for 1 million views, according to creatorsYouTube creators earn money from Google-placed ads on their videos. A number of factors determine how much money they make, including video views. While many f...
How much money YouTubers earn, according to creatorsYouTube creators who are part of the Partner Program can monetize their videos with ads. YouTube earnings ranged between $1.61 and $29.30 per 1,000 views, acco...
YouTube income per 1,000 views: How much the platform pays creatorsYouTubers can earn money from a cut of ad revenue on both their shorts and long-form videos. YouTube income per 1,000 views was between $1.61 and $29.30 for lo...
How to make money as a content creator, according to dozens of influencersContent creators can earn money in many ways. From partnering with brands to teaching online courses, creators can build multiple income streams. In the past f...
How influencers make money from affiliate marketing and the networks they useInfluencers frequently share links to their Instagram Stories or below their YouTube videos. Those links are often affiliate marketing links that let creators earn a commission on sales. All those li...
How creators make money livestreaming on TikTok, YouTube, Amazon, and moreCareer prospects for livestreaming creators extend far beyond the gaming space. Sleepfluencers, lawyers, rappers, and more make healthy livings on the strength of viewer tips. Livestreaming has surge...
How many TikTok followers you need to get paidTikTok has exploded in popularity and some users are looking for ways to cash in. Creators turn to TikTok's built-in monetization tools, brand deals, and song promos to make money. TikTok has grown d...
How to reach out to brands and land deals as an influencerBrand deals are a top income source for many influencers. These collaborations often start with a pitch, through email message or other methods. One of the earliest questions aspiring influencers wil...
How many Instagram followers you need to start making moneyThere are different categories of influencers based on how many followers they have. These include nano influencers and micro influencers, who typically have under 100,000 followers. With a few thous...
Read the pitch decks that helped 22 creator economy startups raise millions of dollarsThe "creator economy" is catching the attention – and wallets — of notable VCs. Creator-focused startups are raising millions of dollars. The phrase "creator economy" skyrocketed as a buzzword in 202...
Disney's revenue is on the rise, but streaming subscriber losses mar CEO Bob Iger's boost as he takes another jab at Florida's Ron DeSantisDisney announced its fiscal second quarter earnings, with 13% revenue growth in the three months ending April 1. Streaming losses shrank while legacy TV businesses were impacted by cord cutting and a...
How much TikTok pays for views, according to creatorsTikTok has released a variety of tools to help creators make money from brands and followers. The company is paying users directly via its Creator Fund, Creativity Program, and TikTok Pulse. TikTok c...
How much money YouTubers earn, according to creatorsYouTube creators who are part of the Partner Program can monetize their videos with ads. YouTube earnings ranged between $1.61 and $29.30 per 1,000 views, according to recent interviews with Insider....
Companies are using Twitter's own tools to keep their ads away from Elon Musk's tweetsElon Musk told the BBC in April that "almost all advertisers have come back to Twitter." Ad revenue from April 1 to the first week of May was down 59% from a year earlier, NYT reported. While Elon Musk claims that "almost all advertisers h...
How to make money on Snapchat, according to creatorsSnapchat is a moneymaker for some creators who know how take advantage of the platform. Successful creators post content frequently to Spotlight, sign brand deals, or create AR lenses. While Snapchat is largely known for its ephemeral messaging, the platform is also...
How much money YouTubers with 1 million subscribers makeCreators who are a part of YouTube's Partner Program can make money from their videos with ads. YouTubers can make thousands of dollars each month from the program. Getting 1 million YouTube subscribers is a huge milestone, and, in practical terms, it often means a ...
TikTok loves book tropes like 'enemies to lovers' and 'right person wrong time,' and authors are feeling pressure to use them to try and go viralThe TikTok hashtag #BookTok is turning books into bestsellers. Users of the platform often describe novel plots by "tropes," or recurring narrative devices. TikTok is ch...
How much money TikTokers make, according to creatorsTikTok has created a new generation of digital stars who have built massive audiences on the app. But many creators are still experimenting with how to make money. TikTok ushered in a new generation of digital stars. But for many creators, it can be difficult to mak...
How to create an influencer media kit to pitch brandsSocial-media influencers use media kits to pitch themselves to brands. Media kits often include metrics, past campaign examples, and pay rates. Many social-media influencers rely on brand deals as their main source of income. Influencers can offer advertisers a rang...
How influencers get paid and make money on TikTok, Instagram, and YouTubeInfluencers on TikTok, Instagram, and YouTube get paid many ways, from sponsorships to ad revenue. How much creators earn depends on factors like following size, engagement, and content category. Influencers earn money a number of ways, fr...
OnlyFans and Twitch star Amouranth launched an AI version of herself that will 'date' fans for $1 per minuteOnlyFans star Amouranth created an artificial version of her voice to chat with fans. She partnered with tech startup and AI platform Forever Voices. Fans of Kaitlyn Siragusa, known to millions online as Amouranth, can now chat with "her" ...
A 'Saturday Night Live' actor breaks down how TikTok has influenced the show's approach to hiring and contentJon Madray has been acting on "Saturday Night Live" since 2016. He landed the gig through a personal connection but said TikTok has greatly influenced hiring since. "Saturday Night Live" actor Jon Madray waited months for a reply that neve...
How many YouTube subscribers you need to start making moneyCreators who are part of YouTube's Partner Program can monetize their videos with ads. To apply to make money YouTubers must have 1,000 subscribers — and 4,000 watch hours or 10 million shorts views. Creators on YouTube don't need hundreds of thousands of subscriber...
How a former 'camgirl' built her OnlyFans income to $30,000 per monthOnlyFans creators often make non-adult content to promote on mainstream social-media platforms. Influencer MelRose Michaels provides educational-marketing resources for adult-content creators. Adult-content creators who were working before...
How to make $10,000 a month or more on OnlyFans, according to creatorsOnlyFans has become a go-to platform for creators, particularly in the sphere of adult content. Influencers have built lucrative businesses on the subscription platform. The subscription website OnlyFans has become the go-to platform for c...
How influencers get paid and make money on TikTok, Instagram, and YouTubeInfluencers on TikTok, Instagram, and YouTube get paid many ways, from sponsorships to ad revenue. How much creators earn depends on factors like following size, engagement, and content category. Influencers earn money a number of ways, fr...
How to get Instagram sponsorships for small accounts and make money from brand dealsSmaller accounts on Instagram can still make money as influencers. "Nano" influencers, who have fewer than 10,000 followers, earn revenue from brand deals. If you're worried your Instagram account is too small to even think about making mo...
How much YouTube pays for 1 million views, according to creatorsYouTube creators earn money from Google-placed ads on their videos. A number of factors determine how much money they make, including video views. While many factors — content niche and country, among them — determine how much money a YouTuber earns on any particula...
YouTube income per 1,000 views: How much the platform pays creatorsYouTubers can earn money from a cut of ad revenue on both their shorts and long-form videos. YouTube income per 1,000 views was between $1.61 and $29.30 for long-form videos, creators said. How much a YouTube creator earns for 1,000 views can change based on a varie...
How to make money as a content creator, according to dozens of influencersContent creators can earn money in many ways. From partnering with brands to teaching online courses, creators can build multiple income streams. In the past few years, earning money as a content creator and building an influencer career h...
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