TOP STORY
Here's how Amit and Gaurav Khatri are making the right 'Noise'
brands30 Mar 2022, 10:00
Here’s how The Body Shop navigated the pandemic and is growing its business in IndiaHere’s how The Body Shop navigated the pandemic and is growing its business in India
Vishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far...
brands29 Mar 2022, 10:00
I have a dream of becoming a creative unicorn: Raj ShamaniI have a dream of becoming a creative unicorn: Raj Shamani
Raj Shamani was 16 when he joined his father’s business, which traded in chemicals for soaps and detergents...
brands28 Mar 2022, 10:00
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 yearsHere’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 years
Suhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's journey so far...
brands25 Mar 2022, 10:01
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumersAs inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumers
Swapnil Tripathi, Chief Business Officer, IntrCity SmartBus tells us about the brand's journey...
media25 Mar 2022, 11:47
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022
2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020...
media24 Mar 2022, 10:00
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket seasonWhy mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season
Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness during the cricket season...
brands30 Mar 2022, 10:00
Here’s how The Body Shop navigated the pandemic and is growing its business in IndiaHere’s how The Body Shop navigated the pandemic and is growing its business in India
Vishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far...
brands29 Mar 2022, 10:00
I have a dream of becoming a creative unicorn: Raj ShamaniI have a dream of becoming a creative unicorn: Raj Shamani
Raj Shamani was 16 when he joined his father’s business, which traded in chemicals for soaps and detergents...
brands28 Mar 2022, 10:00
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 yearsHere’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 years
Suhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's journey so far...
brands25 Mar 2022, 10:01
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumersAs inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumers
Swapnil Tripathi, Chief Business Officer, IntrCity SmartBus tells us about the brand's journey...
media25 Mar 2022, 11:47
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022
2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020...
media24 Mar 2022, 10:00
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket seasonWhy mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season
Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness during the cricket season...
WHAT'S HAPPENING
advertising07 Jun 2023, 00:51

How influencers make money from affiliate marketing and the networks they use
How influencers make money from affiliate marketing and the networks they use
Influencers frequently share links to their Instagram Stories or below their YouTube videos. Those links are often affiliate marketing links that let creators ...
advertising06 Jun 2023, 08:40

Companies are using Twitter's own tools to keep their ads away from Elon Musk's tweets
Companies are using Twitter's own tools to keep their ads away from Elon Musk's tweets
Elon Musk told the BBC in April that "almost all advertisers have come back to Twitter." Ad revenue from April 1 to the first week of May was down 59% from a y...
advertising05 Jun 2023, 23:33

How to make money on Snapchat, according to creators
How to make money on Snapchat, according to creators
Snapchat is a moneymaker for some creators who know how take advantage of the platform. Successful creators post content frequently to Spotlight, sign brand de...
advertising05 Jun 2023, 20:12

How creators make money livestreaming on TikTok, YouTube, Amazon, and more
How creators make money livestreaming on TikTok, YouTube, Amazon, and more
Career prospects for livestreaming creators extend far beyond the gaming space. Sleepfluencers, lawyers, rappers, and more make healthy livings on the strength...
advertising03 Jun 2023, 00:08

How much money YouTubers with 1 million subscribers make
How much money YouTubers with 1 million subscribers make
Creators who are a part of YouTube's Partner Program can make money from their videos with ads. YouTubers can make thousands of dollars each month from the pro...
advertising02 Jun 2023, 20:06

TikTok loves book tropes like 'enemies to lovers' and 'right person wrong time,' and authors are feeling pressure to use them to try and go viral
TikTok loves book tropes like 'enemies to lovers' and 'right person wrong time,' and authors are feeling pressure to use them to try and go viral
The TikTok hashtag #BookTok is turning books into bestsellers. Users of the platform often describe novel plots by "tropes," or recurring narrative devices. Ti...
advertising02 Jun 2023, 19:58

How many TikTok followers you need to get paid
How many TikTok followers you need to get paid
TikTok has exploded in popularity and some users are looking for ways to cash in. Creators turn to TikTok's built-in monetization tools, brand deals, and song ...
advertising01 Jun 2023, 03:11

How much money TikTokers make, according to creators
How much money TikTokers make, according to creators
TikTok has created a new generation of digital stars who have built massive audiences on the app. But many creators are still experimenting with how to make mo...
advertising26 May 2023, 21:21

How to create an influencer media kit to pitch brands
How to create an influencer media kit to pitch brands
Social-media influencers use media kits to pitch themselves to brands. Media kits often include metrics, past campaign examples, and pay rates. Many social-med...
advertising25 May 2023, 00:52

How to reach out to brands and land deals as an influencer
How to reach out to brands and land deals as an influencer
Brand deals are a top income source for many influencers. These collaborations often start with a pitch, through email message or other methods. One of the ear...
advertising24 May 2023, 03:03

How influencers get paid and make money on TikTok, Instagram, and YouTube
How influencers get paid and make money on TikTok, Instagram, and YouTube
Influencers on TikTok, Instagram, and YouTube get paid many ways, from sponsorships to ad revenue. How much creators earn depends on factors like following siz...
advertising22 May 2023, 21:31

OnlyFans and Twitch star Amouranth launched an AI version of herself that will 'date' fans for $1 per minute
OnlyFans and Twitch star Amouranth launched an AI version of herself that will 'date' fans for $1 per minute
OnlyFans star Amouranth created an artificial version of her voice to chat with fans. She partnered with tech startup and AI platform Forever Voices. Fans of K...
advertising20 May 2023, 01:08

How many Instagram followers you need to start making money
How many Instagram followers you need to start making money
There are different categories of influencers based on how many followers they have. These include nano influencers and micro influencers, who typically have u...
advertising18 May 2023, 03:55

A 'Saturday Night Live' actor breaks down how TikTok has influenced the show's approach to hiring and content
A 'Saturday Night Live' actor breaks down how TikTok has influenced the show's approach to hiring and content
Jon Madray has been acting on "Saturday Night Live" since 2016. He landed the gig through a personal connection but said TikTok has greatly influenced hiring s...
advertising16 May 2023, 23:23

Read the pitch decks that helped 22 creator economy startups raise millions of dollars
Read the pitch decks that helped 22 creator economy startups raise millions of dollars
The "creator economy" is catching the attention – and wallets — of notable VCs. Creator-focused startups are raising millions of dollars. The phrase "creator e...
advertising16 May 2023, 20:28

How many YouTube subscribers you need to start making money
How many YouTube subscribers you need to start making money
Creators who are part of YouTube's Partner Program can monetize their videos with ads. To apply to make money YouTubers must have 1,000 subscribers — and 4,000...
advertising15 May 2023, 21:17

How a former 'camgirl' built her OnlyFans income to $30,000 per month
How a former 'camgirl' built her OnlyFans income to $30,000 per month
OnlyFans creators often make non-adult content to promote on mainstream social-media platforms. Influencer MelRose Michaels provides educational-marketing reso...
advertising11 May 2023, 10:29

Disney's revenue is on the rise, but streaming subscriber losses mar CEO Bob Iger's boost as he takes another jab at Florida's Ron DeSantis
Disney's revenue is on the rise, but streaming subscriber losses mar CEO Bob Iger's boost as he takes another jab at Florida's Ron DeSantis
Disney announced its fiscal second quarter earnings, with 13% revenue growth in the three months ending April 1. Streaming losses shrank while legacy TV busine...
advertising10 May 2023, 02:47

How to make $10,000 a month or more on OnlyFans, according to creators
How to make $10,000 a month or more on OnlyFans, according to creators
OnlyFans has become a go-to platform for creators, particularly in the sphere of adult content. Influencers have built lucrative businesses on the subscription...
advertising09 May 2023, 01:21

How influencers get paid and make money on TikTok, Instagram, and YouTube
How influencers get paid and make money on TikTok, Instagram, and YouTube
Influencers on TikTok, Instagram, and YouTube get paid many ways, from sponsorships to ad revenue. How much creators earn depends on factors like following siz...
advertising08 May 2023, 19:31

How much TikTok pays for views, according to creators
How much TikTok pays for views, according to creators
TikTok has released a variety of tools to help creators make money from brands and followers. The company is paying users directly via its Creator Fund, Creati...
advertising06 May 2023, 02:53

How to get Instagram sponsorships for small accounts and make money from brand deals
How to get Instagram sponsorships for small accounts and make money from brand deals
Smaller accounts on Instagram can still make money as influencers. "Nano" influencers, who have fewer than 10,000 followers, earn revenue from brand deals. If ...
advertising06 May 2023, 02:52

How much YouTube pays for 1 million views, according to creators
How much YouTube pays for 1 million views, according to creators
YouTube creators earn money from Google-placed ads on their videos. A number of factors determine how much money they make, including video views. While many f...
advertising06 May 2023, 00:41

How much money YouTubers earn, according to creators
How much money YouTubers earn, according to creators
YouTube creators who are part of the Partner Program can monetize their videos with ads. YouTube earnings ranged between $1.61 and $29.30 per 1,000 views, acco...
advertising05 May 2023, 21:44

YouTube income per 1,000 views: How much the platform pays creators
YouTube income per 1,000 views: How much the platform pays creators
YouTubers can earn money from a cut of ad revenue on both their shorts and long-form videos. YouTube income per 1,000 views was between $1.61 and $29.30 for lo...
advertising04 May 2023, 21:53

How to make money as a content creator, according to dozens of influencers
How to make money as a content creator, according to dozens of influencers
Content creators can earn money in many ways. From partnering with brands to teaching online courses, creators can build multiple income streams. In the past f...
advertising07 Jun 2023, 00:51

How influencers make money from affiliate marketing and the networks they use
How influencers make money from affiliate marketing and the networks they use
Influencers frequently share links to their Instagram Stories or below their YouTube videos. Those links are often affiliate marketing links that let creators earn a commission on sales. All those li...
advertising05 Jun 2023, 20:12

How creators make money livestreaming on TikTok, YouTube, Amazon, and more
How creators make money livestreaming on TikTok, YouTube, Amazon, and more
Career prospects for livestreaming creators extend far beyond the gaming space. Sleepfluencers, lawyers, rappers, and more make healthy livings on the strength of viewer tips. Livestreaming has surge...
advertising02 Jun 2023, 19:58

How many TikTok followers you need to get paid
How many TikTok followers you need to get paid
TikTok has exploded in popularity and some users are looking for ways to cash in. Creators turn to TikTok's built-in monetization tools, brand deals, and song promos to make money. TikTok has grown d...
advertising25 May 2023, 00:52

How to reach out to brands and land deals as an influencer
How to reach out to brands and land deals as an influencer
Brand deals are a top income source for many influencers. These collaborations often start with a pitch, through email message or other methods. One of the earliest questions aspiring influencers wil...
advertising20 May 2023, 01:08

How many Instagram followers you need to start making money
How many Instagram followers you need to start making money
There are different categories of influencers based on how many followers they have. These include nano influencers and micro influencers, who typically have under 100,000 followers. With a few thous...
advertising16 May 2023, 23:23

Read the pitch decks that helped 22 creator economy startups raise millions of dollars
Read the pitch decks that helped 22 creator economy startups raise millions of dollars
The "creator economy" is catching the attention – and wallets — of notable VCs. Creator-focused startups are raising millions of dollars. The phrase "creator economy" skyrocketed as a buzzword in 202...
advertising11 May 2023, 10:29

Disney's revenue is on the rise, but streaming subscriber losses mar CEO Bob Iger's boost as he takes another jab at Florida's Ron DeSantis
Disney's revenue is on the rise, but streaming subscriber losses mar CEO Bob Iger's boost as he takes another jab at Florida's Ron DeSantis
Disney announced its fiscal second quarter earnings, with 13% revenue growth in the three months ending April 1. Streaming losses shrank while legacy TV businesses were impacted by cord cutting and a...
advertising08 May 2023, 19:31

How much TikTok pays for views, according to creators
How much TikTok pays for views, according to creators
TikTok has released a variety of tools to help creators make money from brands and followers. The company is paying users directly via its Creator Fund, Creativity Program, and TikTok Pulse. TikTok c...
advertising06 May 2023, 00:41

How much money YouTubers earn, according to creators
How much money YouTubers earn, according to creators
YouTube creators who are part of the Partner Program can monetize their videos with ads. YouTube earnings ranged between $1.61 and $29.30 per 1,000 views, according to recent interviews with Insider....
advertising06 Jun 2023, 08:40

Companies are using Twitter's own tools to keep their ads away from Elon Musk's tweets
Companies are using Twitter's own tools to keep their ads away from Elon Musk's tweets
Elon Musk told the BBC in April that "almost all advertisers have come back to Twitter." Ad revenue from April 1 to the first week of May was down 59% from a year earlier, NYT reported. While Elon Musk claims that "almost all advertisers h...
advertising05 Jun 2023, 23:33

How to make money on Snapchat, according to creators
How to make money on Snapchat, according to creators
Snapchat is a moneymaker for some creators who know how take advantage of the platform. Successful creators post content frequently to Spotlight, sign brand deals, or create AR lenses. While Snapchat is largely known for its ephemeral messaging, the platform is also...
advertising03 Jun 2023, 00:08

How much money YouTubers with 1 million subscribers make
How much money YouTubers with 1 million subscribers make
Creators who are a part of YouTube's Partner Program can make money from their videos with ads. YouTubers can make thousands of dollars each month from the program. Getting 1 million YouTube subscribers is a huge milestone, and, in practical terms, it often means a ...
advertising02 Jun 2023, 20:06

TikTok loves book tropes like 'enemies to lovers' and 'right person wrong time,' and authors are feeling pressure to use them to try and go viral
TikTok loves book tropes like 'enemies to lovers' and 'right person wrong time,' and authors are feeling pressure to use them to try and go viral
The TikTok hashtag #BookTok is turning books into bestsellers. Users of the platform often describe novel plots by "tropes," or recurring narrative devices. TikTok is ch...
advertising01 Jun 2023, 03:11

How much money TikTokers make, according to creators
How much money TikTokers make, according to creators
TikTok has created a new generation of digital stars who have built massive audiences on the app. But many creators are still experimenting with how to make money. TikTok ushered in a new generation of digital stars. But for many creators, it can be difficult to mak...
advertising26 May 2023, 21:21

How to create an influencer media kit to pitch brands
How to create an influencer media kit to pitch brands
Social-media influencers use media kits to pitch themselves to brands. Media kits often include metrics, past campaign examples, and pay rates. Many social-media influencers rely on brand deals as their main source of income. Influencers can offer advertisers a rang...
advertising24 May 2023, 03:03

How influencers get paid and make money on TikTok, Instagram, and YouTube
How influencers get paid and make money on TikTok, Instagram, and YouTube
Influencers on TikTok, Instagram, and YouTube get paid many ways, from sponsorships to ad revenue. How much creators earn depends on factors like following size, engagement, and content category. Influencers earn money a number of ways, fr...
advertising22 May 2023, 21:31

OnlyFans and Twitch star Amouranth launched an AI version of herself that will 'date' fans for $1 per minute
OnlyFans and Twitch star Amouranth launched an AI version of herself that will 'date' fans for $1 per minute
OnlyFans star Amouranth created an artificial version of her voice to chat with fans. She partnered with tech startup and AI platform Forever Voices. Fans of Kaitlyn Siragusa, known to millions online as Amouranth, can now chat with "her" ...
advertising18 May 2023, 03:55

A 'Saturday Night Live' actor breaks down how TikTok has influenced the show's approach to hiring and content
A 'Saturday Night Live' actor breaks down how TikTok has influenced the show's approach to hiring and content
Jon Madray has been acting on "Saturday Night Live" since 2016. He landed the gig through a personal connection but said TikTok has greatly influenced hiring since. "Saturday Night Live" actor Jon Madray waited months for a reply that neve...
advertising16 May 2023, 20:28

How many YouTube subscribers you need to start making money
How many YouTube subscribers you need to start making money
Creators who are part of YouTube's Partner Program can monetize their videos with ads. To apply to make money YouTubers must have 1,000 subscribers — and 4,000 watch hours or 10 million shorts views. Creators on YouTube don't need hundreds of thousands of subscriber...
advertising15 May 2023, 21:17

How a former 'camgirl' built her OnlyFans income to $30,000 per month
How a former 'camgirl' built her OnlyFans income to $30,000 per month
OnlyFans creators often make non-adult content to promote on mainstream social-media platforms. Influencer MelRose Michaels provides educational-marketing resources for adult-content creators. Adult-content creators who were working before...
advertising10 May 2023, 02:47

How to make $10,000 a month or more on OnlyFans, according to creators
How to make $10,000 a month or more on OnlyFans, according to creators
OnlyFans has become a go-to platform for creators, particularly in the sphere of adult content. Influencers have built lucrative businesses on the subscription platform. The subscription website OnlyFans has become the go-to platform for c...
advertising09 May 2023, 01:21

How influencers get paid and make money on TikTok, Instagram, and YouTube
How influencers get paid and make money on TikTok, Instagram, and YouTube
Influencers on TikTok, Instagram, and YouTube get paid many ways, from sponsorships to ad revenue. How much creators earn depends on factors like following size, engagement, and content category. Influencers earn money a number of ways, fr...
advertising06 May 2023, 02:53

How to get Instagram sponsorships for small accounts and make money from brand deals
How to get Instagram sponsorships for small accounts and make money from brand deals
Smaller accounts on Instagram can still make money as influencers. "Nano" influencers, who have fewer than 10,000 followers, earn revenue from brand deals. If you're worried your Instagram account is too small to even think about making mo...
advertising06 May 2023, 02:52

How much YouTube pays for 1 million views, according to creators
How much YouTube pays for 1 million views, according to creators
YouTube creators earn money from Google-placed ads on their videos. A number of factors determine how much money they make, including video views. While many factors — content niche and country, among them — determine how much money a YouTuber earns on any particula...
advertising05 May 2023, 21:44

YouTube income per 1,000 views: How much the platform pays creators
YouTube income per 1,000 views: How much the platform pays creators
YouTubers can earn money from a cut of ad revenue on both their shorts and long-form videos. YouTube income per 1,000 views was between $1.61 and $29.30 for long-form videos, creators said. How much a YouTube creator earns for 1,000 views can change based on a varie...
advertising04 May 2023, 21:53

How to make money as a content creator, according to dozens of influencers
How to make money as a content creator, according to dozens of influencers
Content creators can earn money in many ways. From partnering with brands to teaching online courses, creators can build multiple income streams. In the past few years, earning money as a content creator and building an influencer career h...