TOP STORY
As brands turn to influencer marketing for the festive season, experts are optimistic about seeing about a 40-50% growth in ad spends
- Due to the ongoing festive season, advertisers and brands are going all out to connect with consumers.
- This year, the number of brands approaching influencers is significantly larger than last year, and there is a good mix of startups and well-established companies.
- From fashion to home decor creators, brands have partnered with social media influencers to promote their new festive launch before Diwali.
- So, with Diwali around the corner, we speak to
influencer marketing agencies to find out how important is the festive season for creators, what kind of uptick in demand can we expect due to the festive season, response from advertisers so far and trends we can look forward to during Diwali.
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