TOP STORY
MX Player’s Aashram garners 300 million+ streams in less than a month
- MX Player's original series Aashram featuring Bobby Deol, has become the first series in India to garner 300 million+ streams in less than a month.
- We speak to
Gautam Talwar , Chief Content Officer,MX Player to find out the strategy behind it and the platform’s plan to double down on the production of original content once we resume normalcy.
One name that has burst to glory on social media is Rahul Tewatia....
Some of the best IPL campaigns brands have come up with so far...
TCS, Asian Paints and Bharti Airtel are amongst the top 10 trusted brands of our country, here's how they made it happen. ...
M360 serves 25 Million MAUs outside of the Times Internet group....
Sharechat has been on an acquisition spree. ...
The name change is expected to be in use from early October 2020...
One name that has burst to glory on social media is Rahul Tewatia....
Some of the best IPL campaigns brands have come up with so far...
TCS, Asian Paints and Bharti Airtel are amongst the top 10 trusted brands of our country, here's how they made it happen. ...
M360 serves 25 Million MAUs outside of the Times Internet group....
Sharechat has been on an acquisition spree. ...
The name change is expected to be in use from early October 2020...
WHAT'S HAPPENING
Hi! Welcome to the Insider Advertising daily for September 28. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get thi...
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Hi! Welcome to the Insider Advertising daily for September 24. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get thi...
Ayushmann Khurrana has been listed as one of the top 100 Influential People in the world by TIME today. With his rising popularity and influential power, the a...
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Hi and welcome to this weekly edition of Insider Advertising, where I get into the big stories in media and advertising. If you're not a subscriber, sign up he...
Jay Shah, BCCI Secretary took to Twitter to share the numbers. He wrote, “Highest ever opening day viewership for any sporting league in any country- no league...
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Hi! Welcome to the Insider Advertising daily for September 22. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get thi...
Public relations firms have cut hundreds of jobs in the pandemic, but are still hiring to meet increased demand for crisis help and experts to staff healthcare...
Facebook today launched the next phase of its ‘More Together’ campaign in India due to the much awaited cricket & festive season. The campaign will have four 3...
Hi! Welcome to the Insider Advertising daily for September 28. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday...
The gaming industry has been very responsive to the shifting consumers needs which has led to a widening of its consumer base. Gaming is no longer just for kids, and this presents a huge opportunity ...
Hi! Welcome to the Insider Advertising daily for September 25. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday...
Hi! Welcome to the Insider Advertising daily for September 24. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday...
The best brands don't rely on their own story to package and sell the product. They look at their customer's transformation story as their primary driver. Shobhit Dixit who is an Author, Brand Consul...
As consumers started cooking or baking more evolved, gourmet dishes at home during the lockdown, Britannia Cheese witnessed an increase in its demand. We caught up with Gunjan Shah, CCO, Britannia In...
Paytm First Games launches 'Make the Right choice' campaign featuring Sachin Tendulkar during IPL 2020. Showcases Sachin's incredible journey to inspire millions of Indian to follow their dreams and ...
Anupriya Acharya, Publicis Groupe’s CEO, South Asia has been elected as the President of Advertising Agencies Association of India for the year 2020-21. Prasanth Kumar CEO, South Asia, GroupM was una...
Hi! Welcome to the Insider Advertising daily for September 22. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday...
After consumers spammed Zomato’s social media pages criticising its Butter Chicken ad on YouTube, the brand has decided to give its users an offer they wouldn’t refuse. It is calling for entries for an ad from its consumers and has promise...
48% of e-commerce sales came from mobiles and accessories during December’19 to August ‘20. Sales of mobile phones above 15,000 has doubled during the unlock period. With the ease of lockdown and Freedom Day Sales, e-commerce sales for mob...
As the industry copes with the after-effects of the lockdown, which had paralyzed the logistics and production involved in making ad films, communication around IPL has not been very impressive this year. A lot of people have been talking about the dearth of quality...
Mastercard’s primary objective this year would be to focus on contactless and online shopping. The brand wants to build confidence amongst its consumers to use contactless cards and will educate consumers about the benefits, Manasi Narasim...
Happy Thursday! This is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here. During the pandemic, many mega influencers have ignored social-distancing guidelines by attendi...
Audio has undoubtedly played a critical role in the journey of so many brands over the years. While it had lost a bit of its relevance with the advent of television, the increasing popularity of music and audio streaming apps are opening u...
Ayushmann Khurrana has been listed as one of the top 100 Influential People in the world by TIME today. With his rising popularity and influential power, the actor seems to be on a winning streak in the advertising world. He has bagged mar...
Seven years after being launched, OYO's app has crossed the 50 million app downloads mark. While India is leading in terms of download, it is followed by Indonesia, Malaysia, the USA, and Brazil. In 2020, on average, the company witnessed 32 app installs per minute....
Sonu Sood will be leading the face of the brand. Acer aims to drive the next chapter of growth in the country by empowering people with cutting-edge technology in association with Sood. Acer India today announced Sonu Sood as its brand ambassador. The actor will be ...
Absolut has launched a digital film titled ‘ISMs.’ It is conceptualised by Lowe Lintas. It highlights the deeply-coloured opinions that exist in the world and leaves viewers with the message that for the world to become a happy and colourf...
Hi and welcome to this weekly edition of Insider Advertising, where I get into the big stories in media and advertising. If you're not a subscriber, sign up here to get this in your inbox daily. Why advertisers are betting on retailers like Walmart and CVS The pande...
Jay Shah, BCCI Secretary took to Twitter to share the numbers. He wrote, “Highest ever opening day viewership for any sporting league in any country- no league has ever opened as big as this.”Dream11 Indian Premier League 2020 created hist...
Cricbuzz launches a rap song called 'Ab Cricket Buzzega.' The campaign is released in association with WATConsult.Cricbuzz has launched a new campaign celebrating the start of the much-delayed IPL 2020. The film “Ab Cricket Buzzega” comes with a catchy rap song that...
With COVID, brands have shifted their marketing monnies to digital advertising. Sanjay Mehta, Joint CEO, Mirum writes why digital advertising will deliver you even better results this year.While digital advertising has been attractive and ...
Edutech platform upGrad recently announced its deal with Star India to run its latest ad-campaign across TV and the OTT platform Disney+ Hotstar throughout the tournament. We talk to Arjun Mohan, CEO-India, upGrad who spoke to us about the...
The Covid-19 pandemic has resulted in an obvious need in maintaining safe hygiene practices as the first step towards preventive health care. This made brands in the health and hygiene segments responsible for educating consumers and sprea...
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