Seeking nominations for the top executives in influencer marketingIn our second annual list, Insider is recognizing the leading executives in influencer marketing. We want to hear from you on who is building the best and most creative partnerships with creators. Influencer marketing has officially gone mainstream, as brands turn t...
How many TikTok followers you need to start making moneyTikTok has exploded in popularity and some users are looking for ways to cash in. Creators turn to TikTok's built-in monetization tools, brand deals, and song promos to make money. TikTok has grown dramatically over the past few years, crossing one billion monthly a...
How TikTok is changing the music industryTikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. TikTok is an essential promotional tool for music artists and record labels. Songs can rise up organically ...
All the ways marketing and advertising are shaping the metaverseThe metaverse is getting a big boost from Facebook, Microsoft, and other tech giants. Marketers are scrambling to play in these virtual spaces, with NFTs, gaming integrations, and more. The "metaverse" recently got a big boost from Facebook parent Meta, which is pou...
Seeking nominations for Insider's CMOs to Watch in 2022Insider is seeking nominations for its fourth annual list of CMOs to Watch. This list recognizes first-time and newly named top marketers at consumer brands. Fresh off revealing its Most Innovative CMOs list, Insider is seeking nominations for its fourth annual list...
Seeking nominations for Insider's CMOs to Watch in 2022Insider is seeking nominations for its fourth annual list of CMOs to Watch. This list recognizes first-time and newly named top marketers at consumer brands. Fresh off revealing its Most Innovative CMOs list, Insider is seeking nominations for its fourth annual list...
How much top advertising agencies pay employees in the USAd agencies are trying to fill loads of roles amid a talent shortage. Insider analyzed the latest government data to see what agencies paid employees. Salaries include up to $275,000 for creative director at Omnicom to $168,000 for project directors at WPP. Ad agenc...
How to create an influencer media kit to get brand dealsSocial-media influencers use media kits to pitch themselves to brands. These documents often provide metrics, and some kits also include pay rates. Many social-media creators rely on brand deals as their main source of income. Influencers can offer advertisers a ran...
How influencers reach out to brands to get paid collaborationsBrand deals are a top income source for many influencers. These collaborations often start with a pitch, through email or other methods. One of the earliest questions aspiring influencers will ask themselves is: How do I start working with brands? An influencer's in...