TOP STORY
Exclusive: Gozoop Group acquires Stratton Communications; acquired agency will be rebranded as Sm(all) and will focus on challenger brands
brands16 Jun 2021, 17:46
Yuvraj Singh is the face of PUMA Motorsport in India
Yuvraj Singh is the face of PUMA Motorsport in India
With this, Yuvraj also joins the brand’s global league of legends like Thierry Henry, Boris Becker and Usain Bolt...
apps16 Jun 2021, 11:41
Twitter may now be directly held responsible for every single tweet in India
Twitter may now be directly held responsible for every single tweet in India
As an intermediary, Twitter is just the middle man...
brands16 Jun 2021, 10:41
French luxury eyewear brand NUMI Paris ropes in Athiya Shetty and KL Rahul as its brand ambassadors
French luxury eyewear brand NUMI Paris ropes in Athiya Shetty and KL Rahul as its brand ambassadors
The campaign featuring Athiya Shetty and KL Rahul will be aired across various digital & social media platforms...
brands16 Jun 2021, 10:30
ESPL signs Tiger Shroff as the face of the first-ever franchise based Esports league
ESPL signs Tiger Shroff as the face of the first-ever franchise based Esports league
The matches will be streamed on OTT giant Disney+ Hotstar...
ad-agencies15 Jun 2021, 10:00
Don't use their queerness as their Achilles heel: DDB Mudra Group's Amit Kekre on what brands should do this pride
Don't use their queerness as their Achilles heel: DDB Mudra Group's Amit Kekre on what brands should do this pride
How can brands be true allies to queer communities, shares DDB Mudra Group's Amit Kekre ...
media15 Jun 2021, 13:59
Top 10 brands from the Food & Beverages segment that advertised on TV between Jan-March 21
Top 10 brands from the Food & Beverages segment that advertised on TV between Jan-March 21
These are the brands that spent the most on advertising on Television between January and March, according to TAM...
brands16 Jun 2021, 17:46
Yuvraj Singh is the face of PUMA Motorsport in India
Yuvraj Singh is the face of PUMA Motorsport in India
With this, Yuvraj also joins the brand’s global league of legends like Thierry Henry, Boris Becker and Usain Bolt...
apps16 Jun 2021, 11:41
Twitter may now be directly held responsible for every single tweet in India
Twitter may now be directly held responsible for every single tweet in India
As an intermediary, Twitter is just the middle man...
brands16 Jun 2021, 10:41
French luxury eyewear brand NUMI Paris ropes in Athiya Shetty and KL Rahul as its brand ambassadors
French luxury eyewear brand NUMI Paris ropes in Athiya Shetty and KL Rahul as its brand ambassadors
The campaign featuring Athiya Shetty and KL Rahul will be aired across various digital & social media platforms...
brands16 Jun 2021, 10:30
ESPL signs Tiger Shroff as the face of the first-ever franchise based Esports league
ESPL signs Tiger Shroff as the face of the first-ever franchise based Esports league
The matches will be streamed on OTT giant Disney+ Hotstar...
ad-agencies15 Jun 2021, 10:00
Don't use their queerness as their Achilles heel: DDB Mudra Group's Amit Kekre on what brands should do this pride
Don't use their queerness as their Achilles heel: DDB Mudra Group's Amit Kekre on what brands should do this pride
How can brands be true allies to queer communities, shares DDB Mudra Group's Amit Kekre ...
media15 Jun 2021, 13:59
Top 10 brands from the Food & Beverages segment that advertised on TV between Jan-March 21
Top 10 brands from the Food & Beverages segment that advertised on TV between Jan-March 21
These are the brands that spent the most on advertising on Television between January and March, according to TAM...
WHAT'S HAPPENING
advertising16 Jun 2021, 01:53

JOIN OUR LIVE EVENT ON JULY 8: How TikTok has transformed the music industry
JOIN OUR LIVE EVENT ON JULY 8: How TikTok has transformed the music industry
TikTok has had an outsize impact on the music industry. The app has created cultural moments for artists and record labels and helped the industry discover new...
brands15 Jun 2021, 18:40

YES Bank launches a new musical logo to build a deeper connect with customers
YES Bank launches a new musical logo to build a deeper connect with customers
YES Bank has announced the launch of its musical logo, a versatile sound signature to greet and connect more deeply with customers across platforms and geograp...
brands15 Jun 2021, 14:00

MX Player cuts down video streaming data consumption by half; upgrades its video encoding and compression technology to H.266
MX Player cuts down video streaming data consumption by half; upgrades its video encoding and compression technology to H.266
As OTT consumption sees an uptick, MX Player cuts down video streaming data consumption by half. MX Player upgrades to video encoding and compression technolog...
media14 Jun 2021, 17:14

Global advertising to exceed $1 trillion in 2026: GroupM's mid-year TYNY forecast
Global advertising to exceed $1 trillion in 2026: GroupM's mid-year TYNY forecast
GroupM in its mid-year TYNY forecast has said that global advertising is expected to grow by 19% (excluding US political advertising) during 2021, a significan...
brands14 Jun 2021, 14:02

The rise of India's influencer economy during the second wave of COVID-19
The rise of India's influencer economy during the second wave of COVID-19
Influencers are helping people identify and find COVID resources that are highly scattered across cities. For this, they are leveraging their greatest strength...
ad-agencies14 Jun 2021, 11:35

Dentsu International launches Sports Marketing Unit in India; Appoints ex-cricketer Anand Yalvigi as Director
Dentsu International launches Sports Marketing Unit in India; Appoints ex-cricketer Anand Yalvigi as Director
The launch is supported by Dentsu Sports International (DSI) - headquartered in Tokyo, and Dentsu Sports Asia (DSAsia), Singapore. In India, the unit will func...
ad-tech14 Jun 2021, 10:00

Our paid loyalty base continues to grow at a triple digit growth rate year-on-year: Mihir Shah, JioSaavn
Our paid loyalty base continues to grow at a triple digit growth rate year-on-year: Mihir Shah, JioSaavn
With an aim of giving its users a premium, ad-free experience, JioSaavn launched its premium subscription offering JioSaavn Plus. Mihir Shah, Vice President of...
brands11 Jun 2021, 19:23

Ranveer Allahbadia on finding his true calling, learning from his mistakes and goal to collaborate with Virat Kohli
Ranveer Allahbadia on finding his true calling, learning from his mistakes and goal to collaborate with Virat Kohli
It has been more than a year since we have been stuck inside our homes, which has been a mix of boon for a few and curse for many. So for our sixth episode of ...
media11 Jun 2021, 10:26

ZEE5 to foray into the US market, set to launch on June 22
ZEE5 to foray into the US market, set to launch on June 22
ZEE5 has announced its launch in the United States on June 22. The platform is currently under beta testing in the market. The US is the final and largest laun...
advertising11 Jun 2021, 08:52

YouTube faces more brand-safety backlash from advertisers
YouTube faces more brand-safety backlash from advertisers
Hi and welcome to Insider Advertising for June 11. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Programming note: This is the la...
media10 Jun 2021, 16:01

Sony Pictures Networks India becomes the first Indian broadcast company to venture into audio streaming
Sony Pictures Networks India becomes the first Indian broadcast company to venture into audio streaming
Sony Pictures Networks India is foraying into audio streaming with its ‘Go-Beyond Podcast’. Some of the guests on the podcast include Chef Amrita Raichand, Act...
media10 Jun 2021, 14:05

India possesses the largest online sports audience in the Asia-Pacific region: Comscore
India possesses the largest online sports audience in the Asia-Pacific region: Comscore
The younger population in India is pushing up the number of total online sports audience. India accounts for the largest online sports audience in the Asia-Pac...
brands10 Jun 2021, 11:21

Mamaearth brings Sara Ali Khan and Amrita Singh together on-screen for the first time
Mamaearth brings Sara Ali Khan and Amrita Singh together on-screen for the first time
Direct-to-consumer personal care brand Mamaearth, earlier this year, announced Sara Ali Khan as Brand Ambassador for their haircare range. It has now launched ...
brands10 Jun 2021, 09:30

How sports marketing has helped fortify brand TCS
How sports marketing has helped fortify brand TCS
TCS has signed a 6-year partnership with the London Marathon as its title partner where the organization will use technology to enhance the overall experience ...
advertising10 Jun 2021, 05:27

Instagram unveiled new features aimed at helping creators earn money
Instagram unveiled new features aimed at helping creators earn money
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Si...
advertising10 Jun 2021, 03:22

Carolyn Everson has left Facebook and is reportedly eyeing a CEO role
Carolyn Everson has left Facebook and is reportedly eyeing a CEO role
Hi and welcome to Insider Advertising for June 10. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Programming note: Tomorrow will ...
ad-agencies09 Jun 2021, 15:35

To normalise acceptance of all identities and pronoun sharing, VMLY&R launches a new website with vibrant virtual backgrounds for all cis, transgender and non-binary individuals
To normalise acceptance of all identities and pronoun sharing, VMLY&R launches a new website with vibrant virtual backgrounds for all cis, transgender and non-binary individuals
Sharing and asking for correct pronouns is an act of better allyship. VMLY&R takes a step forward towards acceptance by launching a new website that offers vir...
brands09 Jun 2021, 13:51

P&G Shiksha’s latest ad puts the spotlight on parts of India where children are still dreaming of going to school
P&G Shiksha’s latest ad puts the spotlight on parts of India where children are still dreaming of going to school
P&G Shiksha through its intervention has provided online education to 50,000+ underprivileged children in the past year, and has built and supported more than ...
ad-agencies09 Jun 2021, 12:15

Building a new-age agency through democracy and empathy
Building a new-age agency through democracy and empathy
The pandemic has brought about a sea change in the way we work, communicate and in general live our lives. It has also led to a big change in the idea of leade...
ad-tech09 Jun 2021, 12:05

LinkedIn's new marketing features will help marketers expand audience reach and easily track campaign performance
LinkedIn's new marketing features will help marketers expand audience reach and easily track campaign performance
LinkedIn has launched new features that will help marketers easily reach new audiences with the right content, amplify brand presence, and drive business. Thes...
ad-tech09 Jun 2021, 12:03

60% ads influenced purchase journeys are inspired by search ads: Amazon and GroupM report
60% ads influenced purchase journeys are inspired by search ads: Amazon and GroupM report
GroupM and Amazon Advertising India launch their first-ever Search Advertising playbook. According to the report, around 62% of urban internet users research f...
advertising09 Jun 2021, 04:58

What advertisers are saying about HBO Max's new ad-supported tier
What advertisers are saying about HBO Max's new ad-supported tier
Hi and welcome to this weekly edition of the Insider Advertising newsletter. I'm Lucia Moses, deputy editor, and this week in advertising and media news: Adver...
advertising08 Jun 2021, 18:23

See the pitch decks that fast-growing advertising and media startups used to raise millions from top VCs
See the pitch decks that fast-growing advertising and media startups used to raise millions from top VCs
Investors are pouring money into advertising, media, and marketing startups. They're trying to capitalize on changing consumer habits and marketers' need to en...
brands08 Jun 2021, 13:38

As unlocking begins in most cities, Rapido urges people to step out only when necessary
As unlocking begins in most cities, Rapido urges people to step out only when necessary
Rapido’s latest campaign poses questions to users to choose between essential and expendable needs. #ZarooriHaiKya campaign aims to drive mindfulness towards t...
advertising08 Jun 2021, 04:22

Lerma splits from The Richards Group
Lerma splits from The Richards Group
Hi and welcome to Insider Advertising for June 8. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Lerma splits from The Richards Gr...
brands07 Jun 2021, 20:38

How CarDekho Group has changed its marketing strategy during the second wave of COVID-19
How CarDekho Group has changed its marketing strategy during the second wave of COVID-19
In our latest interview series, we speak to a few CMOs to understand how they are helping out their organisations find the right ways to connect with consumers...
advertising16 Jun 2021, 01:53

JOIN OUR LIVE EVENT ON JULY 8: How TikTok has transformed the music industry
JOIN OUR LIVE EVENT ON JULY 8: How TikTok has transformed the music industry
TikTok has had an outsize impact on the music industry. The app has created cultural moments for artists and record labels and helped the industry discover new talent. Sign up for our webinar on July...
media14 Jun 2021, 17:14

Global advertising to exceed $1 trillion in 2026: GroupM's mid-year TYNY forecast
Global advertising to exceed $1 trillion in 2026: GroupM's mid-year TYNY forecast
GroupM in its mid-year TYNY forecast has said that global advertising is expected to grow by 19% (excluding US political advertising) during 2021, a significant upward revision from expectations held...
ad-tech14 Jun 2021, 10:00

Our paid loyalty base continues to grow at a triple digit growth rate year-on-year: Mihir Shah, JioSaavn
Our paid loyalty base continues to grow at a triple digit growth rate year-on-year: Mihir Shah, JioSaavn
With an aim of giving its users a premium, ad-free experience, JioSaavn launched its premium subscription offering JioSaavn Plus. Mihir Shah, Vice President of Consumer Revenue at JioSaavn claims tha...
advertising11 Jun 2021, 08:52

YouTube faces more brand-safety backlash from advertisers
YouTube faces more brand-safety backlash from advertisers
Hi and welcome to Insider Advertising for June 11. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Programming note: This is the last daily edition of the newsletter. Than...
brands10 Jun 2021, 11:21

Mamaearth brings Sara Ali Khan and Amrita Singh together on-screen for the first time
Mamaearth brings Sara Ali Khan and Amrita Singh together on-screen for the first time
Direct-to-consumer personal care brand Mamaearth, earlier this year, announced Sara Ali Khan as Brand Ambassador for their haircare range. It has now launched its first TVC with Sara Ali Khan. Mamaea...
advertising10 Jun 2021, 03:22

Carolyn Everson has left Facebook and is reportedly eyeing a CEO role
Carolyn Everson has left Facebook and is reportedly eyeing a CEO role
Hi and welcome to Insider Advertising for June 10. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Programming note: Tomorrow will be the last daily edition of this newsle...
ad-agencies09 Jun 2021, 12:15

Building a new-age agency through democracy and empathy
Building a new-age agency through democracy and empathy
The pandemic has brought about a sea change in the way we work, communicate and in general live our lives. It has also led to a big change in the idea of leadership. Dheeraj Sinha, CEO & Chief Strate...
advertising09 Jun 2021, 04:58

What advertisers are saying about HBO Max's new ad-supported tier
What advertisers are saying about HBO Max's new ad-supported tier
Hi and welcome to this weekly edition of the Insider Advertising newsletter. I'm Lucia Moses, deputy editor, and this week in advertising and media news: Advertisers rate HBO Max's new ad-supported t...
brands08 Jun 2021, 13:38

As unlocking begins in most cities, Rapido urges people to step out only when necessary
As unlocking begins in most cities, Rapido urges people to step out only when necessary
Rapido’s latest campaign poses questions to users to choose between essential and expendable needs. #ZarooriHaiKya campaign aims to drive mindfulness towards the essential services workers at risk du...
brands15 Jun 2021, 18:40

YES Bank launches a new musical logo to build a deeper connect with customers
YES Bank launches a new musical logo to build a deeper connect with customers
YES Bank has announced the launch of its musical logo, a versatile sound signature to greet and connect more deeply with customers across platforms and geographies. The audio branding is integrated across YES Bank’s digital and physical to...
brands15 Jun 2021, 14:00

MX Player cuts down video streaming data consumption by half; upgrades its video encoding and compression technology to H.266
MX Player cuts down video streaming data consumption by half; upgrades its video encoding and compression technology to H.266
As OTT consumption sees an uptick, MX Player cuts down video streaming data consumption by half. MX Player upgrades to video encoding and compression technology to H.266 (Versatile Video Coding) that slashes data usage for streaming videos...
brands14 Jun 2021, 14:02

The rise of India's influencer economy during the second wave of COVID-19
The rise of India's influencer economy during the second wave of COVID-19
Influencers are helping people identify and find COVID resources that are highly scattered across cities. For this, they are leveraging their greatest strength – a vast network spread across multiple geographies. Kunal Kishore Sinha, Co-fo...
ad-agencies14 Jun 2021, 11:35

Dentsu International launches Sports Marketing Unit in India; Appoints ex-cricketer Anand Yalvigi as Director
Dentsu International launches Sports Marketing Unit in India; Appoints ex-cricketer Anand Yalvigi as Director
The launch is supported by Dentsu Sports International (DSI) - headquartered in Tokyo, and Dentsu Sports Asia (DSAsia), Singapore. In India, the unit will function under DSAsia.Dentsu International has announced the launch of its sports ma...
brands11 Jun 2021, 19:23

Ranveer Allahbadia on finding his true calling, learning from his mistakes and goal to collaborate with Virat Kohli
Ranveer Allahbadia on finding his true calling, learning from his mistakes and goal to collaborate with Virat Kohli
It has been more than a year since we have been stuck inside our homes, which has been a mix of boon for a few and curse for many. So for our sixth episode of Influencer Adda, we decided to get someone to inspire us. In today’s episode, we...
media11 Jun 2021, 10:26

ZEE5 to foray into the US market, set to launch on June 22
ZEE5 to foray into the US market, set to launch on June 22
ZEE5 has announced its launch in the United States on June 22. The platform is currently under beta testing in the market. The US is the final and largest launch for ZEE5, setting the stage for its rapid growth in a market with a ready 5.4 million diaspora audience ...
media10 Jun 2021, 16:01

Sony Pictures Networks India becomes the first Indian broadcast company to venture into audio streaming
Sony Pictures Networks India becomes the first Indian broadcast company to venture into audio streaming
Sony Pictures Networks India is foraying into audio streaming with its ‘Go-Beyond Podcast’. Some of the guests on the podcast include Chef Amrita Raichand, Actor and Comedian Ash Chandler, Former Australian Cricketer Jason Gillespie, Envir...
media10 Jun 2021, 14:05

India possesses the largest online sports audience in the Asia-Pacific region: Comscore
India possesses the largest online sports audience in the Asia-Pacific region: Comscore
The younger population in India is pushing up the number of total online sports audience. India accounts for the largest online sports audience in the Asia-Pacific region, with nearly 468 million unique visitors in March 2021, according to...
brands10 Jun 2021, 09:30

How sports marketing has helped fortify brand TCS
How sports marketing has helped fortify brand TCS
TCS has signed a 6-year partnership with the London Marathon as its title partner where the organization will use technology to enhance the overall experience of the event. Over the years, TCS has associated with some of the biggest running events in the world, even...
advertising10 Jun 2021, 05:27

Instagram unveiled new features aimed at helping creators earn money
Instagram unveiled new features aimed at helping creators earn money
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here. In this week's edition: Instagram unveiled three ...
ad-agencies09 Jun 2021, 15:35

To normalise acceptance of all identities and pronoun sharing, VMLY&R launches a new website with vibrant virtual backgrounds for all cis, transgender and non-binary individuals
To normalise acceptance of all identities and pronoun sharing, VMLY&R launches a new website with vibrant virtual backgrounds for all cis, transgender and non-binary individuals
Sharing and asking for correct pronouns is an act of better allyship. VMLY&R takes a step forward towards acceptance by launching a new website that offers virtual backg...
brands09 Jun 2021, 13:51

P&G Shiksha’s latest ad puts the spotlight on parts of India where children are still dreaming of going to school
P&G Shiksha’s latest ad puts the spotlight on parts of India where children are still dreaming of going to school
P&G Shiksha through its intervention has provided online education to 50,000+ underprivileged children in the past year, and has built and supported more than 2300 schools till date that will benefit more than 20 lakh children in the futur...
ad-tech09 Jun 2021, 12:05

LinkedIn's new marketing features will help marketers expand audience reach and easily track campaign performance
LinkedIn's new marketing features will help marketers expand audience reach and easily track campaign performance
LinkedIn has launched new features that will help marketers easily reach new audiences with the right content, amplify brand presence, and drive business. These new additions to the LinkedIn Marketing Solutions (LMS) will also provide mark...
ad-tech09 Jun 2021, 12:03

60% ads influenced purchase journeys are inspired by search ads: Amazon and GroupM report
60% ads influenced purchase journeys are inspired by search ads: Amazon and GroupM report
GroupM and Amazon Advertising India launch their first-ever Search Advertising playbook. According to the report, around 62% of urban internet users research for products online, before making any online or offline purchase.GroupM along wi...
advertising08 Jun 2021, 18:23

See the pitch decks that fast-growing advertising and media startups used to raise millions from top VCs
See the pitch decks that fast-growing advertising and media startups used to raise millions from top VCs
Investors are pouring money into advertising, media, and marketing startups. They're trying to capitalize on changing consumer habits and marketers' need to ensure their ads are working. Check out these pitch decks to see how these startup...
advertising08 Jun 2021, 04:22

Lerma splits from The Richards Group
Lerma splits from The Richards Group
Hi and welcome to Insider Advertising for June 8. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Lerma splits from The Richards Group. The Atlantic's union. Tracer raises $9.9 million. If this email was forwarded to you, sign up here for...
brands07 Jun 2021, 20:38

How CarDekho Group has changed its marketing strategy during the second wave of COVID-19
How CarDekho Group has changed its marketing strategy during the second wave of COVID-19
In our latest interview series, we speak to a few CMOs to understand how they are helping out their organisations find the right ways to connect with consumers. Gaurav Mehta, Chief Marketing Officer, CarDekho Group tells us how the group’s...