TOP STORY
We’re not in India just to build brand IKEA but also to build the home furnishing category: Kavitha Rao, IKEA India
brands14 Jan 2022, 13:27
As Kylie Jenner breaks a new record on Instagram, here's a look at world's top 10 followed women on InstagramAs Kylie Jenner breaks a new record on Instagram, here's a look at world's top 10 followed women on Instagram
Kylie Jenner, Ariana Grande and 8 more women celebrities with most followers on Instagram in 2022...
ad-tech14 Jan 2022, 10:00
How technology has changed the marketing landscapeHow technology has changed the marketing landscape
If there is one indicator of digital marketing's superiority over traditional marketing, it's where the ad spending is going...
ad-tech14 Jan 2022, 11:49
43% pharma marketers prefer programmatic messaging platforms in India for improved physician reach: Report43% pharma marketers prefer programmatic messaging platforms in India for improved physician reach: Report
In 2021, there was a jump up to 53% in the exposed programmatic inventory of endemic publishers...
brands13 Jan 2022, 10:00
Play like a girl: How Facebook’s biggest woman gaming creator, Aparna Shukla, found her niche in a male-dominated industryPlay like a girl: How Facebook’s biggest woman gaming creator, Aparna Shukla, found her niche in a male-dominated industry
In today's Influencer Adda episode, Aparna Shukla shares her journey and talks about future of gaming in India...
brands13 Jan 2022, 07:01
Here's what India takes offence to in ads according to ASCIHere's what India takes offence to in ads according to ASCI
ASCI's report based on 1759 complaints against 488 advertisements over the past 3 years uncovers six major triggers...
brands13 Jan 2022, 12:47
Tata Coffee Grand's Pongal campaign celebrates the different sounds that reflect the festival's spiritTata Coffee Grand's Pongal campaign celebrates the different sounds that reflect the festival's spirit
The campaign has been conceptualized by Lowe Lintas Bangalore and directed by Farooq Mohamed of Kadhai Films...
brands14 Jan 2022, 13:27
As Kylie Jenner breaks a new record on Instagram, here's a look at world's top 10 followed women on InstagramAs Kylie Jenner breaks a new record on Instagram, here's a look at world's top 10 followed women on Instagram
Kylie Jenner, Ariana Grande and 8 more women celebrities with most followers on Instagram in 2022...
ad-tech14 Jan 2022, 10:00
How technology has changed the marketing landscapeHow technology has changed the marketing landscape
If there is one indicator of digital marketing's superiority over traditional marketing, it's where the ad spending is going...
ad-tech14 Jan 2022, 11:49
43% pharma marketers prefer programmatic messaging platforms in India for improved physician reach: Report43% pharma marketers prefer programmatic messaging platforms in India for improved physician reach: Report
In 2021, there was a jump up to 53% in the exposed programmatic inventory of endemic publishers...
brands13 Jan 2022, 10:00
Play like a girl: How Facebook’s biggest woman gaming creator, Aparna Shukla, found her niche in a male-dominated industryPlay like a girl: How Facebook’s biggest woman gaming creator, Aparna Shukla, found her niche in a male-dominated industry
In today's Influencer Adda episode, Aparna Shukla shares her journey and talks about future of gaming in India...
brands13 Jan 2022, 07:01
Here's what India takes offence to in ads according to ASCIHere's what India takes offence to in ads according to ASCI
ASCI's report based on 1759 complaints against 488 advertisements over the past 3 years uncovers six major triggers...
brands13 Jan 2022, 12:47
Tata Coffee Grand's Pongal campaign celebrates the different sounds that reflect the festival's spiritTata Coffee Grand's Pongal campaign celebrates the different sounds that reflect the festival's spirit
The campaign has been conceptualized by Lowe Lintas Bangalore and directed by Farooq Mohamed of Kadhai Films...
WHAT'S HAPPENING
advertising15 Jan 2022, 18:28

How many Instagram followers you need to start getting paid
How many Instagram followers you need to start getting paid
A couple thousand followers on Instagram qualifies some users as "influencers." But at what point — and with how many followers — can an influencer start makin...
advertising14 Jan 2022, 19:14

Seeking nominations for the top ad agency experts helping advertisers enter the metaverse
Seeking nominations for the top ad agency experts helping advertisers enter the metaverse
Insider is seeking nominations for a list of ad agency execs leading marketing in the metaverse. They're people heading the metaverse, web3, and NFT divisions ...
brands12 Jan 2022, 12:53

Aditya Birla Group's Tasva challenges the social code of conduct prescribed for the groom at his wedding
Aditya Birla Group's Tasva challenges the social code of conduct prescribed for the groom at his wedding
Tasva's new film encourages men to feel free to express themselves in their true spirit, especially during their special day. It is conceptualised by Taproot D...
media12 Jan 2022, 10:37

IAMAI establishes India EdTech Consortium to uphold Code of Conduct by EdTech Platforms
IAMAI establishes India EdTech Consortium to uphold Code of Conduct by EdTech Platforms
With consumer interest at the core of the consortium, the EdTech companies have committed to observe and adhere to a common ‘Code of Conduct.’ It would establi...
brands12 Jan 2022, 10:00

We aspire to clock Rs 500 crore in net revenue in the next 2 years: Deepak Gupta, Bombay Shaving Company
We aspire to clock Rs 500 crore in net revenue in the next 2 years: Deepak Gupta, Bombay Shaving Company
Bombay Shaving Company was in the news for raising a Series C round of funding of Rs 160 crore led by Malabar Investments. A direct-to-consumer brand, BSC says...
brands11 Jan 2022, 18:07

Kurkure's new campaign with Akshay Kumar adds a quirky twist to a heist
Kurkure's new campaign with Akshay Kumar adds a quirky twist to a heist
The film celebrates the ‘masaledaar’ taste of Kurkure. It is conceptualised by Wunderman Thompson. Kurkure has unveiled a film featuring Bollywood superstar Ak...
ad-agencies11 Jan 2022, 15:05

The average salary drawn by Advertising, PR and Media professionals across different levels: Report
The average salary drawn by Advertising, PR and Media professionals across different levels: Report
The pandemic has left a long-lasting and disruptive impact on the service delivery approach in media/marketing. Businesses will be looking for best-in-class pr...
brands11 Jan 2022, 14:45

Is 2022 the year when Indian brands will get more serious about sustainability?
Is 2022 the year when Indian brands will get more serious about sustainability?
After the global pandemic, sustainability and health seem to have become important factors for consumers. According to Capgemini’s recent report, consumers eng...
brands11 Jan 2022, 13:41

RenewBuy ropes in Rajkummar Rao as its brand ambassador, announces its first 360-degree consumer campaign
RenewBuy ropes in Rajkummar Rao as its brand ambassador, announces its first 360-degree consumer campaign
RenewBuy's new campaign with brand ambassador Rajkummar Rao highlights the brand’s promise of addressing consumer’s insurance needs. It is conceputualised by H...
media11 Jan 2022, 11:15

Gaming: What to expect from the Indian gaming and e-sports industry in 2022
Gaming: What to expect from the Indian gaming and e-sports industry in 2022
In our last feature from the series where we crystal-gazed into 2022 and brought to you some key trends that will impact the industry, we speak to experts from...
brands10 Jan 2022, 18:41

Olay’s latest campaign addresses the gender gap in STEM, will fund STEM scholarships for girls across India in partnership with LEAD
Olay’s latest campaign addresses the gender gap in STEM, will fund STEM scholarships for girls across India in partnership with LEAD
According to United Nations, in India women make up only 14% of the workforce in STEM (Science, Technology, Engineering and Math). To address this gap, Olay In...
brands10 Jan 2022, 14:12

Gen Z and Millennials increasingly willing to buy directly from brands, bypassing traditional retail channels: Report
Gen Z and Millennials increasingly willing to buy directly from brands, bypassing traditional retail channels: Report
Capgemini launches a new report that decodes GenZ and Millennials shopping patterns. As per the report, with convenience remaining a key priority for consumers...
brands10 Jan 2022, 14:02

Policybazaar's latest campaign presents Akshay Kumar in a superhero avatar
Policybazaar's latest campaign presents Akshay Kumar in a superhero avatar
Policybazaar has unveiled its latest campaign - Mr Policybazaar, Insurance Ka Superhero - featuring its brand ambassador and actor Akshay Kumar. The new campai...
brands10 Jan 2022, 14:00

Axis Mutual Fund’s investor awareness campaign aims to reiterate the importance of investing in ELSS
Axis Mutual Fund’s investor awareness campaign aims to reiterate the importance of investing in ELSS
The campaign talks about ETW Approach (E- Easy to invest, T - a taxing saving investment, W – helps in long term wealth creation). It has been conceptualized a...
brands10 Jan 2022, 13:07

Sara Ali Khan gets candid about her weight loss journey for HealthifyMe's first-ever brand campaign
Sara Ali Khan gets candid about her weight loss journey for HealthifyMe's first-ever brand campaign
HealthifyMe has unveiled its first ever brand commercial campaign ‘Sab karenge try’ featuring Sara Ali Khan. Starring PCOD fighter Sara Ali Khan, the ad films ...
advertising09 Jan 2022, 23:24

How much money TikTokers make, according to creators
How much money TikTokers make, according to creators
TikTok has created a new generation of digital stars who have built massive audiences on the app. But many creators are still experimenting with how to make mo...
advertising08 Jan 2022, 02:28

Seeking nominations for the hottest privacy tech companies
Seeking nominations for the hottest privacy tech companies
Insider is seeking nominations for the top privacy tech companies helping advertisers and publishers prepare for the post-cookie era. These companies help ad b...
brands07 Jan 2022, 13:27

Peter England's Pongal campaign combines the objective of resetting family relationships, festivity, colour, and celebration
Peter England's Pongal campaign combines the objective of resetting family relationships, festivity, colour, and celebration
Peter England's new campaign revolves around the theme of ‘Belief in A New Beginning.’ It is developed and executed in a creative partnership with DDB Mudra So...
ad-tech07 Jan 2022, 12:20

Tier 3 cities see a massive boom in mobile gaming in 2021: Mobile Premier League Study
Tier 3 cities see a massive boom in mobile gaming in 2021: Mobile Premier League Study
Carrom, Fruit Dart, Fruit Chop, Runner No.1 and Block Puzzle were some of the top games that were played across different Indian cities as per IMGR 2021. Mobil...
brands07 Jan 2022, 11:06

Friends Adult Diapers launches new commercial on managing urine leakage
Friends Adult Diapers launches new commercial on managing urine leakage
Friends Dry Pants' latest ad features Marathi theatre actors and real-life partners - Anil Khopkar and Swaroop Khopkar. The ad is conceptualized and filmed by ...
ad-agencies07 Jan 2022, 10:00

Our evolution of Wunderman Thompson will involve taking its legacy and adding a renewed focus on commerce, data and technology: Shamsuddin Jasani
Our evolution of Wunderman Thompson will involve taking its legacy and adding a renewed focus on commerce, data and technology: Shamsuddin Jasani
After two months of joining Wunderman Thompson, Shamsuddin Jasani is all set to propel the agency's South Asia business forward. Jasani talks to us about the f...
media06 Jan 2022, 14:12

WhatsApp is the most frequented app, followed by Facebook and YouTube: Report
WhatsApp is the most frequented app, followed by Facebook and YouTube: Report
Overall household spending has increased for 59%, majorly in Northern regions, 3% dip from last month. Highest ‘steady’ spends (33%) in essentials and lowest ‘...
brands06 Jan 2022, 13:24

EatFit signs Mithila Palkar as brand ambassador to promote new range of multigrain pizzas
EatFit signs Mithila Palkar as brand ambassador to promote new range of multigrain pizzas
EatFit has appointed Mithila Palkar as its brand ambassador. The partnership between EatFit and Palkar will be managed by the latter's management agency - Exce...
media06 Jan 2022, 10:43

Where the Indian OTT industry is headed in 2022
Where the Indian OTT industry is headed in 2022
As we enter a new year, we wanted to understand what to expect from the Over-the-top (OTT) industry in 2022. In today's feature, we speak to industry experts w...
brands06 Jan 2022, 10:00

Our association with Vijay Raaz and Varun Sharma will help us reach our overall target audience more efficiently: Nishant Pitti of EaseMyTrip
Our association with Vijay Raaz and Varun Sharma will help us reach our overall target audience more efficiently: Nishant Pitti of EaseMyTrip
EaseMyTrip recently appointed Vijay Raaz and Varun Sharma as its first-ever brand ambassadors to expand its reach across the country. As the travel platform la...
advertising06 Jan 2022, 02:34

Seeking nominations for the top creator economy startups in New York
Seeking nominations for the top creator economy startups in New York
Insider is compiling a list of the top creator economy startups in New York. We'll weigh factors like funding, user adoption, and impact on the influencer indu...
advertising15 Jan 2022, 18:28

How many Instagram followers you need to start getting paid
How many Instagram followers you need to start getting paid
A couple thousand followers on Instagram qualifies some users as "influencers." But at what point — and with how many followers — can an influencer start making money? With a few thousand followers o...
media12 Jan 2022, 10:37

IAMAI establishes India EdTech Consortium to uphold Code of Conduct by EdTech Platforms
IAMAI establishes India EdTech Consortium to uphold Code of Conduct by EdTech Platforms
With consumer interest at the core of the consortium, the EdTech companies have committed to observe and adhere to a common ‘Code of Conduct.’ It would establish a Two-tier Grievance Redressal Mechan...
ad-agencies11 Jan 2022, 15:05

The average salary drawn by Advertising, PR and Media professionals across different levels: Report
The average salary drawn by Advertising, PR and Media professionals across different levels: Report
The pandemic has left a long-lasting and disruptive impact on the service delivery approach in media/marketing. Businesses will be looking for best-in-class professional services executives to apply ...
media11 Jan 2022, 11:15

Gaming: What to expect from the Indian gaming and e-sports industry in 2022
Gaming: What to expect from the Indian gaming and e-sports industry in 2022
In our last feature from the series where we crystal-gazed into 2022 and brought to you some key trends that will impact the industry, we speak to experts from the Indian gaming industry. They share ...
brands10 Jan 2022, 14:02

Policybazaar's latest campaign presents Akshay Kumar in a superhero avatar
Policybazaar's latest campaign presents Akshay Kumar in a superhero avatar
Policybazaar has unveiled its latest campaign - Mr Policybazaar, Insurance Ka Superhero - featuring its brand ambassador and actor Akshay Kumar. The new campaign emphasizes the significance of quick ...
brands10 Jan 2022, 13:07

Sara Ali Khan gets candid about her weight loss journey for HealthifyMe's first-ever brand campaign
Sara Ali Khan gets candid about her weight loss journey for HealthifyMe's first-ever brand campaign
HealthifyMe has unveiled its first ever brand commercial campaign ‘Sab karenge try’ featuring Sara Ali Khan. Starring PCOD fighter Sara Ali Khan, the ad films celebrate HealthifyMe heroes from Sara’s...
brands07 Jan 2022, 13:27

Peter England's Pongal campaign combines the objective of resetting family relationships, festivity, colour, and celebration
Peter England's Pongal campaign combines the objective of resetting family relationships, festivity, colour, and celebration
Peter England's new campaign revolves around the theme of ‘Belief in A New Beginning.’ It is developed and executed in a creative partnership with DDB Mudra South.Peter England, a leading internation...
ad-agencies07 Jan 2022, 10:00

Our evolution of Wunderman Thompson will involve taking its legacy and adding a renewed focus on commerce, data and technology: Shamsuddin Jasani
Our evolution of Wunderman Thompson will involve taking its legacy and adding a renewed focus on commerce, data and technology: Shamsuddin Jasani
After two months of joining Wunderman Thompson, Shamsuddin Jasani is all set to propel the agency's South Asia business forward. Jasani talks to us about the future of the advertising industry, what ...
media06 Jan 2022, 10:43

Where the Indian OTT industry is headed in 2022
Where the Indian OTT industry is headed in 2022
As we enter a new year, we wanted to understand what to expect from the Over-the-top (OTT) industry in 2022. In today's feature, we speak to industry experts who share their thoughts on what this yea...
advertising14 Jan 2022, 19:14

Seeking nominations for the top ad agency experts helping advertisers enter the metaverse
Seeking nominations for the top ad agency experts helping advertisers enter the metaverse
Insider is seeking nominations for a list of ad agency execs leading marketing in the metaverse. They're people heading the metaverse, web3, and NFT divisions at agencies working with advertisers. Insider is seeking nominations for a list ...
brands12 Jan 2022, 12:53

Aditya Birla Group's Tasva challenges the social code of conduct prescribed for the groom at his wedding
Aditya Birla Group's Tasva challenges the social code of conduct prescribed for the groom at his wedding
Tasva's new film encourages men to feel free to express themselves in their true spirit, especially during their special day. It is conceptualised by Taproot Dentsu.Tasva, a new men’s ethnic wear brand by Tarun Tahiliani & Aditya Birla Gro...
brands12 Jan 2022, 10:00

We aspire to clock Rs 500 crore in net revenue in the next 2 years: Deepak Gupta, Bombay Shaving Company
We aspire to clock Rs 500 crore in net revenue in the next 2 years: Deepak Gupta, Bombay Shaving Company
Bombay Shaving Company was in the news for raising a Series C round of funding of Rs 160 crore led by Malabar Investments. A direct-to-consumer brand, BSC says it aspires to clock Rs 500 crore in net revenue in the next two years. Deepak G...
brands11 Jan 2022, 18:07

Kurkure's new campaign with Akshay Kumar adds a quirky twist to a heist
Kurkure's new campaign with Akshay Kumar adds a quirky twist to a heist
The film celebrates the ‘masaledaar’ taste of Kurkure. It is conceptualised by Wunderman Thompson. Kurkure has unveiled a film featuring Bollywood superstar Akshay Kumar and actress Samantha Ruth Prabhu. This film is a part of the larger ‘...
brands11 Jan 2022, 14:45

Is 2022 the year when Indian brands will get more serious about sustainability?
Is 2022 the year when Indian brands will get more serious about sustainability?
After the global pandemic, sustainability and health seem to have become important factors for consumers. According to Capgemini’s recent report, consumers engage more readily with brands and retailers that they perceive to be sustainable ...
brands11 Jan 2022, 13:41

RenewBuy ropes in Rajkummar Rao as its brand ambassador, announces its first 360-degree consumer campaign
RenewBuy ropes in Rajkummar Rao as its brand ambassador, announces its first 360-degree consumer campaign
RenewBuy's new campaign with brand ambassador Rajkummar Rao highlights the brand’s promise of addressing consumer’s insurance needs. It is conceputualised by Havas Worldwide India.RenewBuy launches its first 360-degree ad campaign with its...
brands10 Jan 2022, 18:41

Olay’s latest campaign addresses the gender gap in STEM, will fund STEM scholarships for girls across India in partnership with LEAD
Olay’s latest campaign addresses the gender gap in STEM, will fund STEM scholarships for girls across India in partnership with LEAD
According to United Nations, in India women make up only 14% of the workforce in STEM (Science, Technology, Engineering and Math). To address this gap, Olay India has launched a campaign and will also fund STEM scholarships for girls acros...
brands10 Jan 2022, 14:12

Gen Z and Millennials increasingly willing to buy directly from brands, bypassing traditional retail channels: Report
Gen Z and Millennials increasingly willing to buy directly from brands, bypassing traditional retail channels: Report
Capgemini launches a new report that decodes GenZ and Millennials shopping patterns. As per the report, with convenience remaining a key priority for consumers, delivery and fulfilment are increasingly being transformed from a cost center ...
brands10 Jan 2022, 14:00

Axis Mutual Fund’s investor awareness campaign aims to reiterate the importance of investing in ELSS
Axis Mutual Fund’s investor awareness campaign aims to reiterate the importance of investing in ELSS
The campaign talks about ETW Approach (E- Easy to invest, T - a taxing saving investment, W – helps in long term wealth creation). It has been conceptualized and creatively led by Mirum India.Axis Mutual Fund, one of the country’s leading ...
advertising09 Jan 2022, 23:24

How much money TikTokers make, according to creators
How much money TikTokers make, according to creators
TikTok has created a new generation of digital stars who have built massive audiences on the app. But many creators are still experimenting with how to make money. Here's how much TikTokers earn from brand deals, song promotions, livestreams, and its Creator Fund. T...
advertising08 Jan 2022, 02:28

Seeking nominations for the hottest privacy tech companies
Seeking nominations for the hottest privacy tech companies
Insider is seeking nominations for the top privacy tech companies helping advertisers and publishers prepare for the post-cookie era. These companies help ad buyers and sellers share data with each other and message consumers in a privacy friendly way. Insider is se...
ad-tech07 Jan 2022, 12:20

Tier 3 cities see a massive boom in mobile gaming in 2021: Mobile Premier League Study
Tier 3 cities see a massive boom in mobile gaming in 2021: Mobile Premier League Study
Carrom, Fruit Dart, Fruit Chop, Runner No.1 and Block Puzzle were some of the top games that were played across different Indian cities as per IMGR 2021. Mobile esports like Chess and Pool also witnessed a sharp rise in the number of gamer...
brands07 Jan 2022, 11:06

Friends Adult Diapers launches new commercial on managing urine leakage
Friends Adult Diapers launches new commercial on managing urine leakage
Friends Dry Pants' latest ad features Marathi theatre actors and real-life partners - Anil Khopkar and Swaroop Khopkar. The ad is conceptualized and filmed by agency Wavemaker India.Friends Dry Pants - the flagship brand of Nobel Hygiene, ...
media06 Jan 2022, 14:12

WhatsApp is the most frequented app, followed by Facebook and YouTube: Report
WhatsApp is the most frequented app, followed by Facebook and YouTube: Report
Overall household spending has increased for 59%, majorly in Northern regions, 3% dip from last month. Highest ‘steady’ spends (33%) in essentials and lowest ‘increased’ spends(14%) in non-essential spends in the last 5 months. Surge in st...
brands06 Jan 2022, 13:24

EatFit signs Mithila Palkar as brand ambassador to promote new range of multigrain pizzas
EatFit signs Mithila Palkar as brand ambassador to promote new range of multigrain pizzas
EatFit has appointed Mithila Palkar as its brand ambassador. The partnership between EatFit and Palkar will be managed by the latter's management agency - Exceed Talent Management.EatFit, a healthy food platform, today announced Mithila Pa...
brands06 Jan 2022, 10:00

Our association with Vijay Raaz and Varun Sharma will help us reach our overall target audience more efficiently: Nishant Pitti of EaseMyTrip
Our association with Vijay Raaz and Varun Sharma will help us reach our overall target audience more efficiently: Nishant Pitti of EaseMyTrip
EaseMyTrip recently appointed Vijay Raaz and Varun Sharma as its first-ever brand ambassadors to expand its reach across the country. As the travel platform launches its campaign with new ambassadors and rolls out its marketing blitzkrieg,...
advertising06 Jan 2022, 02:34

Seeking nominations for the top creator economy startups in New York
Seeking nominations for the top creator economy startups in New York
Insider is compiling a list of the top creator economy startups in New York. We'll weigh factors like funding, user adoption, and impact on the influencer industry broadly. Los Angeles often dominates the conversation when it comes to digi...