TOP STORY
Everything we know about Neom, a 'mega-city' project in Saudi Arabia with plans for flying cars and robot dinosaurs
advertising21 Sep 2019, 02:15

Seeking nominations for the executives who are leading the next wave of marketing tech
Seeking nominations for the executives who are leading the next wave of marketing tech
REUTERS/Elijah Nouvelage Salesforce co-CEO Marc Benioff. Business Insider is seeking nominations for its first list of top leaders who are shaping the future o...
advertising21 Sep 2019, 01:52

Another top exec has departed buzzy cannabis company MedMen
Another top exec has departed buzzy cannabis company MedMen
REUTERS/Lucy Nicholson MedMen store employees serve customers buying marijuana in West Hollywood, California. David Dancer, MedMen's chief marketing officer, h...
advertising21 Sep 2019, 00:12

Bloomberg News just announced a slew of changes, showing where the company is placing its bets
Bloomberg News just announced a slew of changes, showing where the company is placing its bets
Lori Hoffman/Bloomberg Bloomberg News announced a slew of changes at the sprawling newsroom, with 2,700 people. Editor in chief John Micklethwait announced the...
retail20 Sep 2019, 20:56

An infamous lingerie brand is selling a sexy Beyond Burger costume this Halloween
An infamous lingerie brand is selling a sexy Beyond Burger costume this Halloween
You can buy a sexy Beyond Burger costume for Halloween 2019. Lingerie brand Yandy, known for costumes such as sexy Mr. Rogers and sexy tariffs, is selling a Be...
advertising20 Sep 2019, 19:13

Dentsu is folding its mobile ad agency Fetch into performance-marketing shop iProspect
Dentsu is folding its mobile ad agency Fetch into performance-marketing shop iProspect
iProspect/YouTube Jeremy Cornfeldt, US CEO of iProspect Dentsu Aegis Network is folding mobile agency Fetch into Dentsu's performance-marketing firm iProspect ...
warroom20 Sep 2019, 18:00

Online voters think these are the 10 'sexiest' brand mascots, and it says a lot about American marketing
Online voters think these are the 10 'sexiest' brand mascots, and it says a lot about American marketing
In order to stand out, today's brand mascots use sex appeal to stay engaging and memorable. A recent survey from marketing company Crestline found the sexiest ...
advertising20 Sep 2019, 01:50

Facebook just opened the floodgates to interactive AR, poll and game-based ads - but media buyers say it doesn't hold a candle to Snapchat
Facebook just opened the floodgates to interactive AR, poll and game-based ads - but media buyers say it doesn't hold a candle to Snapchat
Facebook Facebook just rolled out interactive ads that will let people do everything from trying on make-up to playing games on the News Feed. The new ad forma...
advertising20 Sep 2019, 00:27

Burger King is on a growth tear thanks to its buzzy marketing. Here's the internal memo sent by CMO Fernando Machado that reveals its secret sauce.
Burger King is on a growth tear thanks to its buzzy marketing. Here's the internal memo sent by CMO Fernando Machado that reveals its secret sauce.
Burger King Burger King at Cannes 2019 Burger King regularly wins awards for its marketing campaigns, which took 40 at Cannes this year including the Creative ...
advertising19 Sep 2019, 19:53

McDonald's demanded that Omnicom create an ad agency dedicated to its business. Now that unit will fold.
McDonald's demanded that Omnicom create an ad agency dedicated to its business. Now that unit will fold.
Holding company Omnicom will fold We Are Unlimited, a standalone ad agency created to service McDonald's, into parent company DDB, sources confirmed to Busines...
advertising19 Sep 2019, 19:30

BuzzFeed, which laid off 15% of its staff earlier this year, has made a big new hire to grow its news business
BuzzFeed, which laid off 15% of its staff earlier this year, has made a big new hire to grow its news business
Gus Ruelas/Reuters BuzzFeed Editor-in-Chief Ben Smith BuzzFeed, which laid off 15% of its staff earlier this year to get to profitability, has hired a new exec...
advertising19 Sep 2019, 16:30

Networks and streaming companies are trying to reinvent TV advertising with new ad formats and buying options, but advertisers see holes in their lofty plans
Networks and streaming companies are trying to reinvent TV advertising with new ad formats and buying options, but advertisers see holes in their lofty plans
Shutterstock TV networks and tech companies like Open A.P., Hulu and Project OAR are aggressively trying to change how advertisers buy, sell, and measure TV ad...
advertising18 Sep 2019, 20:35

Advertising agencies are under threat on all sides, and now a new study shows trust in the business is lower than ever
Advertising agencies are under threat on all sides, and now a new study shows trust in the business is lower than ever
Ad agencies have had a trust problem since a 2016 study by the Association of National Advertisers revealed illegal agency rebates and other misuse of clients'...
advertising18 Sep 2019, 18:30

IAC's Dotdash is quietly building a beauty empire to compete with the likes of Conde Nast and Hearst
IAC's Dotdash is quietly building a beauty empire to compete with the likes of Conde Nast and Hearst
Courtesy of Neil Vogel Dotdash, the IAC-owned media company that was born out of service publisher About.com, is quietly building a beauty business to take on ...
sai18 Sep 2019, 17:30

Facebook is launching a $149 camera that sits next to your TV and lets you video chat with your WhatsApp and Messenger friends
Facebook is launching a $149 camera that sits next to your TV and lets you video chat with your WhatsApp and Messenger friends
On Wednesday, Facebook unveiled a host of new devices that it says are right in line with its overall mission of connecting people. The devices include a redes...
advertising18 Sep 2019, 03:15

Inside McDonald's marketing changes, rising CMOs, and Quartz's membership model
Inside McDonald's marketing changes, rising CMOs, and Quartz's membership model
Mike Fuentes/Getty Images Good morning! One of our big stories of the past week was the agency change at McDonald's, from advertising correspondent Patrick Cof...
sai18 Sep 2019, 02:10

Facebook has partnered with Ray-Ban's parent company to create its 'Orion' AR glasses
Facebook has partnered with Ray-Ban's parent company to create its 'Orion' AR glasses
Facebook has partnered with Ray-Ban parent company Luxottica to bring its augmented-reality (AR) glasses to market, CNBC reported on Tuesday. The AR glasses, c...
advertising18 Sep 2019, 00:07

'We have to pay attention': AT&T's advertising boss responds to growing calls to break up the media giant
'We have to pay attention': AT&T's advertising boss responds to growing calls to break up the media giant
Xandr Xandr CEO Brian Lesser. AT&T is under increasing scrutiny from investors and regulators about the size of the company's telecom, media, and advertising b...
advertising17 Sep 2019, 23:52

High-profile news startup Axios is targeting giant companies with a new service that could put it in competition with Facebook and LinkedIn
High-profile news startup Axios is targeting giant companies with a new service that could put it in competition with Facebook and LinkedIn
YouTube Jim VandeHei talks to Kara Swisher at a Recode event High-profile news startup Axios is gearing up for a January launch of a new CMS-type service that ...
retail17 Sep 2019, 22:07

Raw dough is dangerous not just because of eggs, but because of the threat of E. coli-contaminated flour
Raw dough is dangerous not just because of eggs, but because of the threat of E. coli-contaminated flour
Raw flour can be a dangerous ingredient when contaminated with E. coli. General Mills, Pillsbury, Aldi, and King Arthur Flour have all recalled flour due to E....
advertising17 Sep 2019, 21:30

AT&T just signed deals to sell ads for Bloomberg and Walmart-owned Vudu, and it's the latest sign of the telecom's big ambition to pitch external publishers
AT&T just signed deals to sell ads for Bloomberg and Walmart-owned Vudu, and it's the latest sign of the telecom's big ambition to pitch external publishers
Greg Sandoval/Business Insider AT&T CEO Randall Stephenson. AT&T's ad division, Xandr, has added Bloomberg and Vudu to its video marketplace that lets advertis...
retail17 Sep 2019, 21:01

Chipotle's newest menu item reveals how the chain went from flailing to thriving. Here's how it tastes.
Chipotle's newest menu item reveals how the chain went from flailing to thriving. Here's how it tastes.
Chipotle is adding a second steak option - carne asada - to the menu for a limited time. The fast-casual chain has recently been investing in menu innovation, ...
advertising17 Sep 2019, 19:41

'We like to be the friend': Amazon competitor Boxed's CEO reveals how the wholesale retailer is cozying up to CPG giants like Coca-Cola and PepsiCo
'We like to be the friend': Amazon competitor Boxed's CEO reveals how the wholesale retailer is cozying up to CPG giants like Coca-Cola and PepsiCo
New York-based wholesale retailer Boxed is taking the opposite approach to Amazon as it tries to take on the juggernaut by giving brands and retailers reams of...
retail17 Sep 2019, 16:30

Pizza Hut is rolling out a massive, cheese-filled 'Stuffed Cheez-It Pizza'
Pizza Hut is rolling out a massive, cheese-filled 'Stuffed Cheez-It Pizza'
Pizza Hut and Cheez-It collaborated to create the Stuffed Cheez-It Pizza. The "pizza" is made up of four jumbo squares with a crust-like outer layer, filled wi...
advertising16 Sep 2019, 23:08

Internal memo from McDonald's new ad agency reveals why the world's biggest fast food chain bucked industry trends to reshape its marketing strategy
Internal memo from McDonald's new ad agency reveals why the world's biggest fast food chain bucked industry trends to reshape its marketing strategy
In a major strategic shift, McDonald's hired independent agency Wieden + Kennedy to run its US creative advertising as the fast-food chain tries to keep up wit...
advertising16 Sep 2019, 22:32

A top Kellogg exec reveals what traditional CPG companies get wrong about e-commerce - and provides a blueprint for how to approach it instead
A top Kellogg exec reveals what traditional CPG companies get wrong about e-commerce - and provides a blueprint for how to approach it instead
Tanya Dua/Business Insider Kellogg's Julie Bowerman speaks at Groceryshop. Speaking at Groceryshop, Julie Bowerman, Kellogg Co.'s chief global digital consumer...
advertising16 Sep 2019, 21:41

WarnerMedia exec reveals how the company's marketing strategy has changed to keep up with the audience
WarnerMedia exec reveals how the company's marketing strategy has changed to keep up with the audience
Molly Battin explains how WarnerMedia has shifted its strategy to keep up with changes in technology and audience behavior, from her experience as its chief co...
advertising21 Sep 2019, 02:15

Seeking nominations for the executives who are leading the next wave of marketing tech
Seeking nominations for the executives who are leading the next wave of marketing tech
REUTERS/Elijah Nouvelage Salesforce co-CEO Marc Benioff. Business Insider is seeking nominations for its first list of top leaders who are shaping the future of marketing technology. Please submit yo...
retail20 Sep 2019, 20:56

An infamous lingerie brand is selling a sexy Beyond Burger costume this Halloween
An infamous lingerie brand is selling a sexy Beyond Burger costume this Halloween
You can buy a sexy Beyond Burger costume for Halloween 2019. Lingerie brand Yandy, known for costumes such as sexy Mr. Rogers and sexy tariffs, is selling a Beyond Burger costume for $36.95. "You may...
advertising20 Sep 2019, 01:50

Facebook just opened the floodgates to interactive AR, poll and game-based ads - but media buyers say it doesn't hold a candle to Snapchat
Facebook just opened the floodgates to interactive AR, poll and game-based ads - but media buyers say it doesn't hold a candle to Snapchat
Facebook Facebook just rolled out interactive ads that will let people do everything from trying on make-up to playing games on the News Feed. The new ad formats include polls, games, and augmented-r...
advertising19 Sep 2019, 19:30

BuzzFeed, which laid off 15% of its staff earlier this year, has made a big new hire to grow its news business
BuzzFeed, which laid off 15% of its staff earlier this year, has made a big new hire to grow its news business
Gus Ruelas/Reuters BuzzFeed Editor-in-Chief Ben Smith BuzzFeed, which laid off 15% of its staff earlier this year to get to profitability, has hired a new exec to get its news business sustainable. S...
advertising18 Sep 2019, 18:30

IAC's Dotdash is quietly building a beauty empire to compete with the likes of Conde Nast and Hearst
IAC's Dotdash is quietly building a beauty empire to compete with the likes of Conde Nast and Hearst
Courtesy of Neil Vogel Dotdash, the IAC-owned media company that was born out of service publisher About.com, is quietly building a beauty business to take on the likes of Condé Nast and Hearst. Dotd...
sai18 Sep 2019, 02:10

Facebook has partnered with Ray-Ban's parent company to create its 'Orion' AR glasses
Facebook has partnered with Ray-Ban's parent company to create its 'Orion' AR glasses
Facebook has partnered with Ray-Ban parent company Luxottica to bring its augmented-reality (AR) glasses to market, CNBC reported on Tuesday. The AR glasses, called "Orion" internally, are being desi...
retail17 Sep 2019, 22:07

Raw dough is dangerous not just because of eggs, but because of the threat of E. coli-contaminated flour
Raw dough is dangerous not just because of eggs, but because of the threat of E. coli-contaminated flour
Raw flour can be a dangerous ingredient when contaminated with E. coli. General Mills, Pillsbury, Aldi, and King Arthur Flour have all recalled flour due to E. coli concerns in 2019. While many peopl...
advertising17 Sep 2019, 19:41

'We like to be the friend': Amazon competitor Boxed's CEO reveals how the wholesale retailer is cozying up to CPG giants like Coca-Cola and PepsiCo
'We like to be the friend': Amazon competitor Boxed's CEO reveals how the wholesale retailer is cozying up to CPG giants like Coca-Cola and PepsiCo
New York-based wholesale retailer Boxed is taking the opposite approach to Amazon as it tries to take on the juggernaut by giving brands and retailers reams of data, said founder and CEO Chieh Huang....
retail17 Sep 2019, 16:30

Pizza Hut is rolling out a massive, cheese-filled 'Stuffed Cheez-It Pizza'
Pizza Hut is rolling out a massive, cheese-filled 'Stuffed Cheez-It Pizza'
Pizza Hut and Cheez-It collaborated to create the Stuffed Cheez-It Pizza. The "pizza" is made up of four jumbo squares with a crust-like outer layer, filled with Cheez-It flavored sharp cheddar. Stuf...
advertising21 Sep 2019, 01:52

Another top exec has departed buzzy cannabis company MedMen
Another top exec has departed buzzy cannabis company MedMen
REUTERS/Lucy Nicholson MedMen store employees serve customers buying marijuana in West Hollywood, California. David Dancer, MedMen's chief marketing officer, has left the company after less than a year, Business Insider has learned. Other top executives left in Apri...
advertising21 Sep 2019, 00:12

Bloomberg News just announced a slew of changes, showing where the company is placing its bets
Bloomberg News just announced a slew of changes, showing where the company is placing its bets
Lori Hoffman/Bloomberg Bloomberg News announced a slew of changes at the sprawling newsroom, with 2,700 people. Editor in chief John Micklethwait announced the appointments of several news coverage "czars" in a memo, and they show where th...
advertising20 Sep 2019, 19:13

Dentsu is folding its mobile ad agency Fetch into performance-marketing shop iProspect
Dentsu is folding its mobile ad agency Fetch into performance-marketing shop iProspect
iProspect/YouTube Jeremy Cornfeldt, US CEO of iProspect Dentsu Aegis Network is folding mobile agency Fetch into Dentsu's performance-marketing firm iProspect starting October 1. IProspect US CEO Jeremy Cornfeldt said the move would help b...
warroom20 Sep 2019, 18:00

Online voters think these are the 10 'sexiest' brand mascots, and it says a lot about American marketing
Online voters think these are the 10 'sexiest' brand mascots, and it says a lot about American marketing
In order to stand out, today's brand mascots use sex appeal to stay engaging and memorable. A recent survey from marketing company Crestline found the sexiest brand mascots of all time. The winner was Old Spice's The Man Your Man Could Sme...
advertising20 Sep 2019, 00:27

Burger King is on a growth tear thanks to its buzzy marketing. Here's the internal memo sent by CMO Fernando Machado that reveals its secret sauce.
Burger King is on a growth tear thanks to its buzzy marketing. Here's the internal memo sent by CMO Fernando Machado that reveals its secret sauce.
Burger King Burger King at Cannes 2019 Burger King regularly wins awards for its marketing campaigns, which took 40 at Cannes this year including the Creative Brand of the Year. In a memo that Burger King CMO Fernando Machado sent to paren...
advertising19 Sep 2019, 19:53

McDonald's demanded that Omnicom create an ad agency dedicated to its business. Now that unit will fold.
McDonald's demanded that Omnicom create an ad agency dedicated to its business. Now that unit will fold.
Holding company Omnicom will fold We Are Unlimited, a standalone ad agency created to service McDonald's, into parent company DDB, sources confirmed to Business Insider. The news follows Omnicom's loss of much of McDonald's business to age...
advertising19 Sep 2019, 16:30

Networks and streaming companies are trying to reinvent TV advertising with new ad formats and buying options, but advertisers see holes in their lofty plans
Networks and streaming companies are trying to reinvent TV advertising with new ad formats and buying options, but advertisers see holes in their lofty plans
Shutterstock TV networks and tech companies like Open A.P., Hulu and Project OAR are aggressively trying to change how advertisers buy, sell, and measure TV ads, but three large agencies questioned their effectiveness. Networks are increas...
advertising18 Sep 2019, 20:35

Advertising agencies are under threat on all sides, and now a new study shows trust in the business is lower than ever
Advertising agencies are under threat on all sides, and now a new study shows trust in the business is lower than ever
Ad agencies have had a trust problem since a 2016 study by the Association of National Advertisers revealed illegal agency rebates and other misuse of clients' money. A new global survey from consulting firm ID Comms that involved all majo...
sai18 Sep 2019, 17:30

Facebook is launching a $149 camera that sits next to your TV and lets you video chat with your WhatsApp and Messenger friends
Facebook is launching a $149 camera that sits next to your TV and lets you video chat with your WhatsApp and Messenger friends
On Wednesday, Facebook unveiled a host of new devices that it says are right in line with its overall mission of connecting people. The devices include a redesigned version of the Facebook Portal smart speaker ($179), sporting a 10-inch sc...
advertising18 Sep 2019, 03:15

Inside McDonald's marketing changes, rising CMOs, and Quartz's membership model
Inside McDonald's marketing changes, rising CMOs, and Quartz's membership model
Mike Fuentes/Getty Images Good morning! One of our big stories of the past week was the agency change at McDonald's, from advertising correspondent Patrick Coffee. Patrick obtained an internal doc from the new agency, Wieden and Kennedy, t...
advertising18 Sep 2019, 00:07

'We have to pay attention': AT&T's advertising boss responds to growing calls to break up the media giant
'We have to pay attention': AT&T's advertising boss responds to growing calls to break up the media giant
Xandr Xandr CEO Brian Lesser. AT&T is under increasing scrutiny from investors and regulators about the size of the company's telecom, media, and advertising business. Xandr CEO Brian Lesser said the scrutiny stems from media companies gro...
advertising17 Sep 2019, 23:52

High-profile news startup Axios is targeting giant companies with a new service that could put it in competition with Facebook and LinkedIn
High-profile news startup Axios is targeting giant companies with a new service that could put it in competition with Facebook and LinkedIn
YouTube Jim VandeHei talks to Kara Swisher at a Recode event High-profile news startup Axios is gearing up for a January launch of a new CMS-type service that it plans to sell to big companies, Business Insider has learned. Axios has been ...
advertising17 Sep 2019, 21:30

AT&T just signed deals to sell ads for Bloomberg and Walmart-owned Vudu, and it's the latest sign of the telecom's big ambition to pitch external publishers
AT&T just signed deals to sell ads for Bloomberg and Walmart-owned Vudu, and it's the latest sign of the telecom's big ambition to pitch external publishers
Greg Sandoval/Business Insider AT&T CEO Randall Stephenson. AT&T's ad division, Xandr, has added Bloomberg and Vudu to its video marketplace that lets advertisers buy ads across multiple publishers. The 4-month old marketplace is one way X...
retail17 Sep 2019, 21:01

Chipotle's newest menu item reveals how the chain went from flailing to thriving. Here's how it tastes.
Chipotle's newest menu item reveals how the chain went from flailing to thriving. Here's how it tastes.
Chipotle is adding a second steak option - carne asada - to the menu for a limited time. The fast-casual chain has recently been investing in menu innovation, after historically avoiding new menu items and limited-time offerings. We taste-...
advertising16 Sep 2019, 23:08

Internal memo from McDonald's new ad agency reveals why the world's biggest fast food chain bucked industry trends to reshape its marketing strategy
Internal memo from McDonald's new ad agency reveals why the world's biggest fast food chain bucked industry trends to reshape its marketing strategy
In a major strategic shift, McDonald's hired independent agency Wieden + Kennedy to run its US creative advertising as the fast-food chain tries to keep up with buzzier rival Burger King. W+K is best known as the lead agency for Nike, Bud ...
advertising16 Sep 2019, 22:32

A top Kellogg exec reveals what traditional CPG companies get wrong about e-commerce - and provides a blueprint for how to approach it instead
A top Kellogg exec reveals what traditional CPG companies get wrong about e-commerce - and provides a blueprint for how to approach it instead
Tanya Dua/Business Insider Kellogg's Julie Bowerman speaks at Groceryshop. Speaking at Groceryshop, Julie Bowerman, Kellogg Co.'s chief global digital consumer and customer experience officer, said traditional retailers and CPG brands lag ...
advertising16 Sep 2019, 21:41

WarnerMedia exec reveals how the company's marketing strategy has changed to keep up with the audience
WarnerMedia exec reveals how the company's marketing strategy has changed to keep up with the audience
Molly Battin explains how WarnerMedia has shifted its strategy to keep up with changes in technology and audience behavior, from her experience as its chief corporate marketing and brand strategy officer. Battin says marketing efforts used...
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