TOP STORY
Cannes Lions 2021: India wins seven metals on Day 1, FCB Interface brings home our first Gold
brands21 Jun 2021, 10:00
Meet the organic foods brand that distributed stocks worth half a million dollars to its employees
Meet the organic foods brand that distributed stocks worth half a million dollars to its employees
Satyajit Hange, Co-founder, Two Brothers Organic Farm tells us the ethos on which they are building the brand ...
ad-agencies21 Jun 2021, 17:00
Cannes Lions 2021: India secures 26 shortlists in Direct, PR, Social & Influencer, Creative Data and Creative Strategy Lions
Cannes Lions 2021: India secures 26 shortlists in Direct, PR, Social & Influencer, Creative Data and Creative Strategy Lions
The total number of campaigns shortlisted from India today stands at 48...
brands18 Jun 2021, 10:00
We want to become a household name and are already moving in the right direction: Karan Shroff, Unacademy
We want to become a household name and are already moving in the right direction: Karan Shroff, Unacademy
Karan Shroff on what has helped Unacademy woo consumers onto its platform...
ad-tech18 Jun 2021, 13:32
After Google noticed a lack of diversity in most ads it surveyed, it has now launched a toolkit for marketers to help make advertising more inclusive
After Google noticed a lack of diversity in most ads it surveyed, it has now launched a toolkit for marketers to help make advertising more inclusive
Sundar Pichai wrote in 2020 that Google will expedite its process of building racial equity...
brands21 Jun 2021, 10:00
Meet the organic foods brand that distributed stocks worth half a million dollars to its employees
Meet the organic foods brand that distributed stocks worth half a million dollars to its employees
Satyajit Hange, Co-founder, Two Brothers Organic Farm tells us the ethos on which they are building the brand ...
ad-agencies21 Jun 2021, 17:00
Cannes Lions 2021: India secures 26 shortlists in Direct, PR, Social & Influencer, Creative Data and Creative Strategy Lions
Cannes Lions 2021: India secures 26 shortlists in Direct, PR, Social & Influencer, Creative Data and Creative Strategy Lions
The total number of campaigns shortlisted from India today stands at 48...
brands18 Jun 2021, 10:00
We want to become a household name and are already moving in the right direction: Karan Shroff, Unacademy
We want to become a household name and are already moving in the right direction: Karan Shroff, Unacademy
Karan Shroff on what has helped Unacademy woo consumers onto its platform...
ad-tech18 Jun 2021, 13:32
After Google noticed a lack of diversity in most ads it surveyed, it has now launched a toolkit for marketers to help make advertising more inclusive
After Google noticed a lack of diversity in most ads it surveyed, it has now launched a toolkit for marketers to help make advertising more inclusive
Sundar Pichai wrote in 2020 that Google will expedite its process of building racial equity...
WHAT'S HAPPENING
advertising17 Jun 2021, 21:26

Everything to know about the public relations industry, from pay and hiring to growth areas
Everything to know about the public relations industry, from pay and hiring to growth areas
The PR business has been going through big changes as clients demand more proof of performance. It's also been in demand as CEOs seek help communicating in tur...
ad-tech17 Jun 2021, 17:26

Snapchat launches Creator Shows, a series with 3-5 minutes long episodes; features Vir Das and Anushka Sen in its first original
Snapchat launches Creator Shows, a series with 3-5 minutes long episodes; features Vir Das and Anushka Sen in its first original
Creator Shows are first-person, personality-driven shows made exclusively for Snapchat. Each series is authentic to the creator’s passion and is available to m...
ad-agencies17 Jun 2021, 17:24

Cannes Lions 2021 sees 29,074 pieces of work from across 90 countries; entries from independent agencies go up by 14%
Cannes Lions 2021 sees 29,074 pieces of work from across 90 countries; entries from independent agencies go up by 14%
Early analysis of the work shows that brands continue to invest in creativity while entries from independent agencies and production companies increase Digital...
ad-tech17 Jun 2021, 15:38

Advertising revenues in the casual gaming segment aggregated Rs 36 billion in FY21 and is expected to grow at a CAGR of ~29% to Rs 99 billion by FY25: KPMG Report
Advertising revenues in the casual gaming segment aggregated Rs 36 billion in FY21 and is expected to grow at a CAGR of ~29% to Rs 99 billion by FY25: KPMG Report
Online casual gaming to be the largest sub-segment amongst the online gaming segment in India, contributing ~58% to the overall revenues by FY25. Growth to be ...
media17 Jun 2021, 13:41

Television welcomed 63% new Advertisers in May’21: BARC
Television welcomed 63% new Advertisers in May’21: BARC
May Ad Volumes are 64% higher in 2021 Vs last year, and almost at par with 2018 and 2019. FMCG contributes a staggering 72% to the overall ad volume in May'21....
brands17 Jun 2021, 13:05

ZEE5 launches a new campaign with Sara Ali Khan and Amol Parashar
ZEE5 launches a new campaign with Sara Ali Khan and Amol Parashar
ZEE5 ropes in Sara Ali Khan and Amol Parashar as the face of brand campaign. The OTT platform recently announced a partnership with TVF (The Viral Fever) addin...
brands17 Jun 2021, 12:00

Empathy is the secret to successful digital marketing campaigns in the BFSI sector: Report
Empathy is the secret to successful digital marketing campaigns in the BFSI sector: Report
A recent study by Instoried has revealed that positive tone with joy as a dominant emotion worked as a foolproof combination for digital ads from the BFSI sect...
brands17 Jun 2021, 10:00

Twitter loses its legal protection in India: What it could mean for the platform and brands
Twitter loses its legal protection in India: What it could mean for the platform and brands
Yesterday, Twitter lost its legal indemnity in India for failing to fully comply with new IT rules that came into force on May 25. We speak to digital experts ...
ad-tech17 Jun 2021, 10:00

The Trade Desk has designed a solution that replaces cookies, upgrades privacy while preserving the value of relevant advertising for advertisers and publishers: Tejinder Gill of The Trade Desk
The Trade Desk has designed a solution that replaces cookies, upgrades privacy while preserving the value of relevant advertising for advertisers and publishers: Tejinder Gill of The Trade Desk
Global advertising technology major, The Trade Desk on Wednesday announced the launch of operations in India and said it has appointed Tejinder Gill as the Cou...
advertising17 Jun 2021, 04:58

How the influencer-marketing agency Mediakix unraveled
How the influencer-marketing agency Mediakix unraveled
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Si...
brands16 Jun 2021, 17:46

Yuvraj Singh is the face of PUMA Motorsport in India
Yuvraj Singh is the face of PUMA Motorsport in India
Yuvraj Singh, who has been associated with Puma for over a decade, has been roped in as the face of PUMA Motorsport in India. Globally, PUMA is associated with...
ad-agencies16 Jun 2021, 11:06

Don't use their queerness as their Achilles heel: DDB Mudra Group's Amit Kekre on what brands should do this pride
Don't use their queerness as their Achilles heel: DDB Mudra Group's Amit Kekre on what brands should do this pride
This Pride, we want advertising and media industry’s queer folks to take up space. With our individual interviews, we will be focusing on harnessing the full p...
brands16 Jun 2021, 11:01

French luxury eyewear brand NUMI Paris ropes in Athiya Shetty and KL Rahul as its brand ambassadors
French luxury eyewear brand NUMI Paris ropes in Athiya Shetty and KL Rahul as its brand ambassadors
NUMI Paris, the French luxury eyewear brand, newly launched in India today announced actor Athiya Shetty and cricketer KL Rahul as its brand ambassadors. Shett...
ad-agencies16 Jun 2021, 10:38

Exclusive: Gozoop Group acquires Stratton Communications; acquired agency will be rebranded as Sm(all) and will focus on challenger brands
Exclusive: Gozoop Group acquires Stratton Communications; acquired agency will be rebranded as Sm(all) and will focus on challenger brands
Gozoop Group has acquired its fifth agency, Stratton Communications. Stratton will be rebranded as Sm(all) and will operate independently within the Gozoop Gro...
brands16 Jun 2021, 10:33

ESPL signs Tiger Shroff as the face of the first-ever franchise based Esports league
ESPL signs Tiger Shroff as the face of the first-ever franchise based Esports league
Tiger Shroff becomes one of the first Bollywood actors to associate with Esports to push Esports to the mainstream in India. This collaboration aims to nurture...
advertising16 Jun 2021, 01:53

JOIN OUR LIVE EVENT ON JULY 8: How TikTok has transformed the music industry
JOIN OUR LIVE EVENT ON JULY 8: How TikTok has transformed the music industry
TikTok has had an outsize impact on the music industry. The app has created cultural moments for artists and record labels and helped the industry discover new...
brands15 Jun 2021, 18:40

YES Bank launches a new musical logo to build a deeper connect with customers
YES Bank launches a new musical logo to build a deeper connect with customers
YES Bank has announced the launch of its musical logo, a versatile sound signature to greet and connect more deeply with customers across platforms and geograp...
brands15 Jun 2021, 14:00

MX Player cuts down video streaming data consumption by half; upgrades its video encoding and compression technology to H.266
MX Player cuts down video streaming data consumption by half; upgrades its video encoding and compression technology to H.266
As OTT consumption sees an uptick, MX Player cuts down video streaming data consumption by half. MX Player upgrades to video encoding and compression technolog...
media14 Jun 2021, 17:14

Global advertising to exceed $1 trillion in 2026: GroupM's mid-year TYNY forecast
Global advertising to exceed $1 trillion in 2026: GroupM's mid-year TYNY forecast
GroupM in its mid-year TYNY forecast has said that global advertising is expected to grow by 19% (excluding US political advertising) during 2021, a significan...
brands14 Jun 2021, 14:02

The rise of India's influencer economy during the second wave of COVID-19
The rise of India's influencer economy during the second wave of COVID-19
Influencers are helping people identify and find COVID resources that are highly scattered across cities. For this, they are leveraging their greatest strength...
ad-agencies14 Jun 2021, 11:35

Dentsu International launches Sports Marketing Unit in India; Appoints ex-cricketer Anand Yalvigi as Director
Dentsu International launches Sports Marketing Unit in India; Appoints ex-cricketer Anand Yalvigi as Director
The launch is supported by Dentsu Sports International (DSI) - headquartered in Tokyo, and Dentsu Sports Asia (DSAsia), Singapore. In India, the unit will func...
ad-tech14 Jun 2021, 10:00

Our paid loyalty base continues to grow at a triple digit growth rate year-on-year: Mihir Shah, JioSaavn
Our paid loyalty base continues to grow at a triple digit growth rate year-on-year: Mihir Shah, JioSaavn
With an aim of giving its users a premium, ad-free experience, JioSaavn launched its premium subscription offering JioSaavn Plus. Mihir Shah, Vice President of...
brands11 Jun 2021, 19:23

Ranveer Allahbadia on finding his true calling, learning from his mistakes and goal to collaborate with Virat Kohli
Ranveer Allahbadia on finding his true calling, learning from his mistakes and goal to collaborate with Virat Kohli
It has been more than a year since we have been stuck inside our homes, which has been a mix of boon for a few and curse for many. So for our sixth episode of ...
media11 Jun 2021, 10:26

ZEE5 to foray into the US market, set to launch on June 22
ZEE5 to foray into the US market, set to launch on June 22
ZEE5 has announced its launch in the United States on June 22. The platform is currently under beta testing in the market. The US is the final and largest laun...
advertising11 Jun 2021, 08:52

YouTube faces more brand-safety backlash from advertisers
YouTube faces more brand-safety backlash from advertisers
Hi and welcome to Insider Advertising for June 11. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Programming note: This is the la...
media10 Jun 2021, 16:01

Sony Pictures Networks India becomes the first Indian broadcast company to venture into audio streaming
Sony Pictures Networks India becomes the first Indian broadcast company to venture into audio streaming
Sony Pictures Networks India is foraying into audio streaming with its ‘Go-Beyond Podcast’. Some of the guests on the podcast include Chef Amrita Raichand, Act...
advertising17 Jun 2021, 21:26

Everything to know about the public relations industry, from pay and hiring to growth areas
Everything to know about the public relations industry, from pay and hiring to growth areas
The PR business has been going through big changes as clients demand more proof of performance. It's also been in demand as CEOs seek help communicating in turbulent times. Here's a primer on the ind...
ad-tech17 Jun 2021, 15:38

Advertising revenues in the casual gaming segment aggregated Rs 36 billion in FY21 and is expected to grow at a CAGR of ~29% to Rs 99 billion by FY25: KPMG Report
Advertising revenues in the casual gaming segment aggregated Rs 36 billion in FY21 and is expected to grow at a CAGR of ~29% to Rs 99 billion by FY25: KPMG Report
Online casual gaming to be the largest sub-segment amongst the online gaming segment in India, contributing ~58% to the overall revenues by FY25. Growth to be led by a continued increase in consumpti...
brands17 Jun 2021, 12:00

Empathy is the secret to successful digital marketing campaigns in the BFSI sector: Report
Empathy is the secret to successful digital marketing campaigns in the BFSI sector: Report
A recent study by Instoried has revealed that positive tone with joy as a dominant emotion worked as a foolproof combination for digital ads from the BFSI sector. The study also found that a combinat...
advertising17 Jun 2021, 04:58

How the influencer-marketing agency Mediakix unraveled
How the influencer-marketing agency Mediakix unraveled
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here. In this w...
brands16 Jun 2021, 11:01

French luxury eyewear brand NUMI Paris ropes in Athiya Shetty and KL Rahul as its brand ambassadors
French luxury eyewear brand NUMI Paris ropes in Athiya Shetty and KL Rahul as its brand ambassadors
NUMI Paris, the French luxury eyewear brand, newly launched in India today announced actor Athiya Shetty and cricketer KL Rahul as its brand ambassadors. Shetty and Rahul have been roped in by NUMI P...
advertising16 Jun 2021, 01:53

JOIN OUR LIVE EVENT ON JULY 8: How TikTok has transformed the music industry
JOIN OUR LIVE EVENT ON JULY 8: How TikTok has transformed the music industry
TikTok has had an outsize impact on the music industry. The app has created cultural moments for artists and record labels and helped the industry discover new talent. Sign up for our webinar on July...
brands15 Jun 2021, 14:00

MX Player cuts down video streaming data consumption by half; upgrades its video encoding and compression technology to H.266
MX Player cuts down video streaming data consumption by half; upgrades its video encoding and compression technology to H.266
As OTT consumption sees an uptick, MX Player cuts down video streaming data consumption by half. MX Player upgrades to video encoding and compression technology to H.266 (Versatile Video Coding) that...
ad-agencies14 Jun 2021, 11:35

Dentsu International launches Sports Marketing Unit in India; Appoints ex-cricketer Anand Yalvigi as Director
Dentsu International launches Sports Marketing Unit in India; Appoints ex-cricketer Anand Yalvigi as Director
The launch is supported by Dentsu Sports International (DSI) - headquartered in Tokyo, and Dentsu Sports Asia (DSAsia), Singapore. In India, the unit will function under DSAsia.Dentsu International h...
media11 Jun 2021, 10:26

ZEE5 to foray into the US market, set to launch on June 22
ZEE5 to foray into the US market, set to launch on June 22
ZEE5 has announced its launch in the United States on June 22. The platform is currently under beta testing in the market. The US is the final and largest launch for ZEE5, setting the stage for its r...
ad-tech17 Jun 2021, 17:26

Snapchat launches Creator Shows, a series with 3-5 minutes long episodes; features Vir Das and Anushka Sen in its first original
Snapchat launches Creator Shows, a series with 3-5 minutes long episodes; features Vir Das and Anushka Sen in its first original
Creator Shows are first-person, personality-driven shows made exclusively for Snapchat. Each series is authentic to the creator’s passion and is available to more than 70 million viewers in India.Snap today announced the launch of its firs...
ad-agencies17 Jun 2021, 17:24

Cannes Lions 2021 sees 29,074 pieces of work from across 90 countries; entries from independent agencies go up by 14%
Cannes Lions 2021 sees 29,074 pieces of work from across 90 countries; entries from independent agencies go up by 14%
Early analysis of the work shows that brands continue to invest in creativity while entries from independent agencies and production companies increase Digital continues to boom and transformational work is on the up.Cannes Lions has publi...
media17 Jun 2021, 13:41

Television welcomed 63% new Advertisers in May’21: BARC
Television welcomed 63% new Advertisers in May’21: BARC
May Ad Volumes are 64% higher in 2021 Vs last year, and almost at par with 2018 and 2019. FMCG contributes a staggering 72% to the overall ad volume in May'21.“2021 began on a high note for television Ad Volumes. Despite a marginal dip from April 2021 due to the ong...
brands17 Jun 2021, 13:05

ZEE5 launches a new campaign with Sara Ali Khan and Amol Parashar
ZEE5 launches a new campaign with Sara Ali Khan and Amol Parashar
ZEE5 ropes in Sara Ali Khan and Amol Parashar as the face of brand campaign. The OTT platform recently announced a partnership with TVF (The Viral Fever) adding some the finest TVF shows and announcing new seasons of some of the iconic shows like Pitchers/Tripling/P...
brands17 Jun 2021, 10:00

Twitter loses its legal protection in India: What it could mean for the platform and brands
Twitter loses its legal protection in India: What it could mean for the platform and brands
Yesterday, Twitter lost its legal indemnity in India for failing to fully comply with new IT rules that came into force on May 25. We speak to digital experts to understand how this decision could impact the platform and brands in India.Th...
ad-tech17 Jun 2021, 10:00

The Trade Desk has designed a solution that replaces cookies, upgrades privacy while preserving the value of relevant advertising for advertisers and publishers: Tejinder Gill of The Trade Desk
The Trade Desk has designed a solution that replaces cookies, upgrades privacy while preserving the value of relevant advertising for advertisers and publishers: Tejinder Gill of The Trade Desk
Global advertising technology major, The Trade Desk on Wednesday announced the launch of operations in India and said it has appointed Tejinder Gill as the Country Gener...
brands16 Jun 2021, 17:46

Yuvraj Singh is the face of PUMA Motorsport in India
Yuvraj Singh is the face of PUMA Motorsport in India
Yuvraj Singh, who has been associated with Puma for over a decade, has been roped in as the face of PUMA Motorsport in India. Globally, PUMA is associated with Scuderia Ferrari, Mercedes-AMG Petronas Formula One Team, Aston Martin Red Bull Racing, BMW M Motorsport a...
ad-agencies16 Jun 2021, 11:06

Don't use their queerness as their Achilles heel: DDB Mudra Group's Amit Kekre on what brands should do this pride
Don't use their queerness as their Achilles heel: DDB Mudra Group's Amit Kekre on what brands should do this pride
This Pride, we want advertising and media industry’s queer folks to take up space. With our individual interviews, we will be focusing on harnessing the full power of our platform to highlight emerging queer leaders of the advertising indu...
ad-agencies16 Jun 2021, 10:38

Exclusive: Gozoop Group acquires Stratton Communications; acquired agency will be rebranded as Sm(all) and will focus on challenger brands
Exclusive: Gozoop Group acquires Stratton Communications; acquired agency will be rebranded as Sm(all) and will focus on challenger brands
Gozoop Group has acquired its fifth agency, Stratton Communications. Stratton will be rebranded as Sm(all) and will operate independently within the Gozoop Group. We caught up with Ahmed Aftab Naqvi, CEO & Co-Founder, Gozoop Group, Rohan B...
brands16 Jun 2021, 10:33

ESPL signs Tiger Shroff as the face of the first-ever franchise based Esports league
ESPL signs Tiger Shroff as the face of the first-ever franchise based Esports league
Tiger Shroff becomes one of the first Bollywood actors to associate with Esports to push Esports to the mainstream in India. This collaboration aims to nurture an ecosystem that the Indian Esports industry has never seen before.Tiger Shrof...
brands15 Jun 2021, 18:40

YES Bank launches a new musical logo to build a deeper connect with customers
YES Bank launches a new musical logo to build a deeper connect with customers
YES Bank has announced the launch of its musical logo, a versatile sound signature to greet and connect more deeply with customers across platforms and geographies. The audio branding is integrated across YES Bank’s digital and physical to...
media14 Jun 2021, 17:14

Global advertising to exceed $1 trillion in 2026: GroupM's mid-year TYNY forecast
Global advertising to exceed $1 trillion in 2026: GroupM's mid-year TYNY forecast
GroupM in its mid-year TYNY forecast has said that global advertising is expected to grow by 19% (excluding US political advertising) during 2021, a significant upward revision from expectations held at the time of its prior publication at...
brands14 Jun 2021, 14:02

The rise of India's influencer economy during the second wave of COVID-19
The rise of India's influencer economy during the second wave of COVID-19
Influencers are helping people identify and find COVID resources that are highly scattered across cities. For this, they are leveraging their greatest strength – a vast network spread across multiple geographies. Kunal Kishore Sinha, Co-fo...
ad-tech14 Jun 2021, 10:00

Our paid loyalty base continues to grow at a triple digit growth rate year-on-year: Mihir Shah, JioSaavn
Our paid loyalty base continues to grow at a triple digit growth rate year-on-year: Mihir Shah, JioSaavn
With an aim of giving its users a premium, ad-free experience, JioSaavn launched its premium subscription offering JioSaavn Plus. Mihir Shah, Vice President of Consumer Revenue at JioSaavn claims that its paid loyalty base continues to gro...
brands11 Jun 2021, 19:23

Ranveer Allahbadia on finding his true calling, learning from his mistakes and goal to collaborate with Virat Kohli
Ranveer Allahbadia on finding his true calling, learning from his mistakes and goal to collaborate with Virat Kohli
It has been more than a year since we have been stuck inside our homes, which has been a mix of boon for a few and curse for many. So for our sixth episode of Influencer Adda, we decided to get someone to inspire us. In today’s episode, we...
advertising11 Jun 2021, 08:52

YouTube faces more brand-safety backlash from advertisers
YouTube faces more brand-safety backlash from advertisers
Hi and welcome to Insider Advertising for June 11. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Programming note: This is the last daily edition of the newsletter. Thank you for reading! We'll be taking a break for the next few weeks, ...
media10 Jun 2021, 16:01

Sony Pictures Networks India becomes the first Indian broadcast company to venture into audio streaming
Sony Pictures Networks India becomes the first Indian broadcast company to venture into audio streaming
Sony Pictures Networks India is foraying into audio streaming with its ‘Go-Beyond Podcast’. Some of the guests on the podcast include Chef Amrita Raichand, Actor and Comedian Ash Chandler, Former Australian Cricketer Jason Gillespie, Envir...