TOP STORY
Here's how Amit and Gaurav Khatri are making the right 'Noise'
- In less than 4 years,
Noise , a homegrown bootstrapped D2C brand with presence in the smartwearable and hearable segment in India today boasts of being a market leader in thesmartwatch category. - Having witnessed close to 17X growth in the last 30 months, the brand aims to rake in Rs 850 crore net revenue in FY22.
- We speak to co-founders and brothers Amit and
Gaurav Khatri about their vision of creating a global connected lifestyle brand that can offer great products at the right prices.
Here’s how The Body Shop navigated the pandemic and is growing its business in IndiaVishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far...
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Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket seasonVasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness during the cricket season...
Here’s how The Body Shop navigated the pandemic and is growing its business in IndiaVishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far...
I have a dream of becoming a creative unicorn: Raj ShamaniRaj Shamani was 16 when he joined his father’s business, which traded in chemicals for soaps and detergents...
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 yearsSuhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's journey so far...
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumersSwapnil Tripathi, Chief Business Officer, IntrCity SmartBus tells us about the brand's journey...
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 20222021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020...
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket seasonVasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness during the cricket season...
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All the ways marketing and advertising are shaping the metaverseThe metaverse is getting a big boost from Facebook, Microsoft, and other tech giants. Marketers are scrambling to play in these virtual spaces, with NFTs, gaming integrations, and more. The "metavers...
Influencers want Instagram to take action as fake accounts impersonate them to scam their followersFinance influencers say that fake accounts impersonating them are rampant on Instagram. Scammers are copying real profiles to trick followers into thinking they are actually influencers. Fake account...
Twitter fails to calm jittery advertisers over Musk plans at rushed sales showcaseTwitter executives tried to reassure advertisers nervous about how the platform will change under Elon Musk. At the annual IAB NewFronts, Twitter executives maintained it was business as usual at the...
How much money TikTokers make, according to creatorsTikTok has created a new generation of digital stars who have built massive audiences on the app. But many creators are still experimenting with how to make money. TikTok ushered in a new generation ...
The latest news about the public relations industry, from pay and hiring to growth areasThe job of a PR expert is getting more complex as companies and public figures seek help navigating social issues. The industry is also growing with opportunities in areas like financial communicatio...
How technology is changing the face of the advertising businessTechnology has upended the advertising business. Consumer privacy controls and changing shopper behavior are forcing advertisers to overhaul how they message to people. Here's a breakdown of Insider'...
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BARC India resumes ratings for individual news channels; launches Augmented Data Reporting StandardsBARC had temporarily paused the reporting of individual channel audience estimates for all News channels on October 15, 2020 w.e.f. Week 40. The Technical Committee (TechComm), working along with the...
Here’s why Budweiser chose Siddhant Chaturvedi to be the face of its ‘Made Over Nights’ campaignEarlier this month, Budweiser 0.0 rolled out a campaign titled 'Made Over Nights' featuring actor Siddhant Chaturvedi, showcasing how his hard work and passion have defined his journey so far. We spe...
How to create an influencer media kit to get brand dealsSocial-media influencers use media kits to pitch themselves to brands. These documents often provide metrics, and some kits also include pay rates. Many social-media creators rely on brand deals as their main source of income. Influencers can offer advertisers a ran...
How influencers reach out to brands to get paid collaborationsBrand deals are a top income source for many influencers. These collaborations often start with a pitch, through email or other methods. One of the earliest questions aspiring influencers will ask themselves is: How do I start working with brands? An influencer's in...
Retailers are building their own ad businesses to compete with Amazon. Here's the latest news on Walmart, Instacart, and more.Retailers are gunning for advertising dollars. Retail ad is predicted to grow 31% to $41 billion this year, and, Amazon, Walmart, Instacart, and others are building ad businesses to get a piece of it. They're betting on the growth of e-com...
25 pitch decks that startups used to raise millions to disrupt advertisingInvestors are pouring money into marketing and media startups. These startups are using technology to disrupt advertising and marketing. Check out these 25 decks to see how these startups sold their visions to VCs and other investors. Inve...
How TikTok is changing the music industryTikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. TikTok is an essential promotional tool for music artists and record labels. Songs can rise up organically ...
Newly launched adtech platform Parva seeks to create new opportunities for advertisers to reach premium audiences at scaleNewly launched adtech platform Parva, with 360 million monthly active users and serving 2,241 million monthly ad impressions, is all set to become a key option for media buyers in India. Parva, which is a consortium of premium Indian publi...
How much money YouTubers make, according to dozens of creatorsYouTube creators who are part of the Partner Program can monetize their videos with ads. The amount of money different creators make per video varies based on a variety of factors. We spoke with dozens of creators who shared how much money they've earned on YouTube....
The New York Times has named Joseph Kahn, the veteran international editor and No. 2 figure in the Times newsroom, as its next executive editorJoseph Kahn, 57, will take over The New York Times newsroom from Dean Baquet. Kahn is a former foreign correspondent in China and international editor. Joseph Kahn, the ...
How much influencers get paid on Instagram, TikTok, and YouTubeInfluencers get paid a number of ways, from sponsorships to ad revenue. How much creators earn depends on factors like following size, engagement, and content category. Influencers earn money a number of ways, from sponsorships to selling merchandise. How much money...
Seeking nominations for the most innovative chief marketing officers in the world in 2022Insider is seeking nominations for our seventh-annual list of the most innovative CMOs in the world. We want to hear from you. Submit your ideas via this survey by 9 a.m. ET on April 22. We're seeking nominations for Insider's seventh annu...
Latest marketing and advertising salaries: What you can make at some the hottest companies including Apple, Google, and SpotifyInsider reviewed what some of the hottest companies pay marketers, ad, and PR employees. We crunched the numbers for Apple, Google, Microsoft, and Spotify, and others. They're hiring top ad experts to fine-tune their image and promote thei...
Here’s why Future Generali India Insurance focuses more on a right-brained marketing approach to engage with its consumersFuture Generali India Insurance has been trying to differentiate itself in the insurance segment by using a right-brained communication strategy. It has been focussing more on building an emotional connect rather than talk more about the f...
How India is ‘Cutting the Cord’ to drive an OTT revolutionThe pandemic and the ensuing lockdown has changed our lives, perhaps forever. It has brought about many behavioural changes among consumers. While some were temporary, there are many that will perhaps become permanent. People discovered the many conveniences of OTT ...
We're growing our focus on AI extensively, hiring not only in India, but in the UK, US and other geographies too: Ajit Varghese, ShareChatIndia is a country of many smaller countries and the global social media platforms couldn't cater to the needs of people who were more comfortable conversing in regional languages. ShareChat came into existence to fill this gap. Since then...
From promoting religious harmony to urging the audience to keep their inner child alive, how Surf Excel’s Daag Acche Hain has evolved over the yearsSurf Excel’s ‘Daag Acche Hain’ was conceptualised by Lowe Lintas in 2005 and the brand has made us look beyond the obvious through each of its advertisements since then....
From engagement to involvement: Is Gen Z rewriting rules of brand engagement?Generation Z, which includes people born between 1997-2012, is not just digital savvy, they are digital natives who are immersed in social media. They are a tweet away, catching up on the news developments and dance trends on Instagram, wi...
Here’s why Tech Burner never bases his content on algorithms or current trendsIn today’s episode of Influencer Adda, we will be talking to Shlok Shrivastava aka Tech Burner about content consumption patterns in India, his new brand launches and changes in the influencer marketing landscape. He shares his secret to a...
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