TOP STORY
Here's how Amit and Gaurav Khatri are making the right 'Noise'
- In less than 4 years,
Noise , a homegrown bootstrapped D2C brand with presence in the smartwearable and hearable segment in India today boasts of being a market leader in thesmartwatch category. - Having witnessed close to 17X growth in the last 30 months, the brand aims to rake in Rs 850 crore net revenue in FY22.
- We speak to co-founders and brothers Amit and
Gaurav Khatri about their vision of creating a global connected lifestyle brand that can offer great products at the right prices.
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Here’s how The Body Shop navigated the pandemic and is growing its business in IndiaVishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far...
I have a dream of becoming a creative unicorn: Raj ShamaniRaj Shamani was 16 when he joined his father’s business, which traded in chemicals for soaps and detergents...
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 yearsSuhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's journey so far...
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumersSwapnil Tripathi, Chief Business Officer, IntrCity SmartBus tells us about the brand's journey...
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 20222021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020...
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket seasonVasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness during the cricket season...
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How influencers make money on Amazon, from affiliate links to livestreamingAmazon offers a number of programs for content creators to monetize their audiences. The e-commerce giant has affiliate-marketing tools and ways to sell products live. In recent months, Amazon has grown its influencer program, and the suit...
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How TikTok is changing the music industryTikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. TikTok is an essential promotional tool for music artists and record labels. Songs can rise up organically ...
How micro influencers get paid partnerships, from templates for reaching out to top brands to collaborate withMicro influencers are landing lucrative paid partnerships with brands by pitching themselves. Some slide into a brand's DMs while others create and send a media kit. The creator economy has grown so much that there are now different tiers ...
How much YouTube pays for 1,000 views, according to creatorsYouTube creators can earn revenue from Google-placed advertisements on their videos. Despite the economic downturn, YouTubers say their earnings from ads are remaining steady. For the first time since YouTube started reporting its advertising revenue in 2019, the vi...
We're looking for rising stars in the creator economy. Here's how to nominate yourself or someone you know.Insider is seeking nominations for this year's list of rising stars in the creator economy. Nominees must be 35 years old or younger, and work in the creator economy or influencer marketing. Insider is looking for nominations for its inaug...
How much YouTube pays for 1 million views, according to creatorsYouTube creators earn money from Google-placed ads on their videos. A number of factors determine how much money they make, including video views. While many factors — content niche and country, among them — determine how much money a YouTuber earns on any particula...
Seeking nominations for the top BIPOC-led influencer management agenciesThe creator economy has a long way to go in terms of diversity, equity, and inclusion (DEI). We want to hear from you on the top influencer management agencies led by people of color. Despite fears of an upcoming recession, the creator eco...
How influencers reach out to brands to get paid collaborationsBrand deals are a top income source for many influencers. These collaborations often start with a pitch, through email or other methods. One of the earliest questions aspiring influencers will ask themselves is: How do I start working with brands? An influencer's in...
How many YouTube subscribers you need to start making moneyCreators who are part of YouTube's Partner Program can monetize their videos with ads. To apply, creators must have at least 1,000 subscribers and 4,000 hours of overall watch time. Creators on YouTube don't need hundreds of thousands of subscribers to start earning...
How to make money on Snapchat, according to creatorsSnapchat is a moneymaker for some creators who know how take advantage of the platform. Successful creators post content frequently to Spotlight, sign brand deals, or create AR lenses. While Snapchat is largely known for its ephemeral messaging, the platform is also...
Seeking nominations for the top brands for micro influencers to work withMicro influencers have fewer than 100,000 followers on a given social media platform. We want to hear from you on the top brands these creators should work with. Despite the economic downturn, influencer marketing is booming — it's expecte...
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How much money YouTubers make, according to dozens of creatorsYouTube creators who are part of the Partner Program can monetize their videos with ads. The amount of money different creators make per video varies based on a variety of factors. We spoke with dozens of creators who shared how much money they've earned on YouTube....
Seeking nominations for the top music startups helping labels, artists, and other creators grow their businessesInsider is compiling a list of the top music startups helping artists, labels, and other creators. We want to hear from you on the most innovative and promising upstarts in the music industry. The music industry is constantly evolving as t...
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