TOP STORY
Exclusive: Gozoop Group acquires Stratton Communications; acquired agency will be rebranded as Sm(all) and will focus on challenger brands
Gozoop Group has acquired its fifth agency,Stratton Communications .- Stratton will be rebranded as Sm(all) and will operate independently within the Gozoop Group.
- We caught up with Ahmed Aftab Naqvi, CEO & Co-Founder, Gozoop Group, Rohan Bhansali, Co-Founder & Director, Gozoop Group and Siddhanth Valecha, CEO, Sm(all) to find out more about the alliance and Gozoop Group’s vision ahead.
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With this, Yuvraj also joins the brand’s global league of legends like Thierry Henry, Boris Becker and Usain Bolt...
As an intermediary, Twitter is just the middle man...
The campaign featuring Athiya Shetty and KL Rahul will be aired across various digital & social media platforms...
The matches will be streamed on OTT giant Disney+ Hotstar...
How can brands be true allies to queer communities, shares DDB Mudra Group's Amit Kekre ...
These are the brands that spent the most on advertising on Television between January and March, according to TAM...
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TikTok has had an outsize impact on the music industry. The app has created cultural moments for artists and record labels and helped the industry discover new talent. Sign up for our webinar on July...
GroupM in its mid-year TYNY forecast has said that global advertising is expected to grow by 19% (excluding US political advertising) during 2021, a significant upward revision from expectations held...
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Rapido’s latest campaign poses questions to users to choose between essential and expendable needs. #ZarooriHaiKya campaign aims to drive mindfulness towards the essential services workers at risk du...
YES Bank has announced the launch of its musical logo, a versatile sound signature to greet and connect more deeply with customers across platforms and geographies. The audio branding is integrated across YES Bank’s digital and physical to...
As OTT consumption sees an uptick, MX Player cuts down video streaming data consumption by half. MX Player upgrades to video encoding and compression technology to H.266 (Versatile Video Coding) that slashes data usage for streaming videos...
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Sharing and asking for correct pronouns is an act of better allyship. VMLY&R takes a step forward towards acceptance by launching a new website that offers virtual backg...
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