TOP STORY
From studying to become a banker to now having her own OTT show, here's social media star Saloni Gaur's journey
- Advertising and Media Insider introduces you to its latest property, The Influencer Adda, where we speak to social media stars who have made it big -- about their journey.
- In our first episode, digital influencer
Saloni Gaur gets candid about her experience of working on her first TVC and Web Series with Sony LIV, making Indian middle-class parents understand the power of social media, her all-time favourite jingle and much more!
The 2-month-long campaign will run across TV, Digital platforms and outdoors including hoardings and branding at airports...
ZEE5 will use XroadMedia’s back-end solution, Ncanto, to provide multiple content discovery and recommendations to its users...
The agency is currently present in Mumbai, Gurgaon and Bangalore...
The net pre-Diwali orders through Admitad’s affiliate channels stood around 1,00,000 orders...
Bumble partners with Ishaan Khatter...
Keeping a razor-sharp focus on the customer’s wants is the best way to play the game...
The 2-month-long campaign will run across TV, Digital platforms and outdoors including hoardings and branding at airports...
ZEE5 will use XroadMedia’s back-end solution, Ncanto, to provide multiple content discovery and recommendations to its users...
The agency is currently present in Mumbai, Gurgaon and Bangalore...
The net pre-Diwali orders through Admitad’s affiliate channels stood around 1,00,000 orders...
Bumble partners with Ishaan Khatter...
Keeping a razor-sharp focus on the customer’s wants is the best way to play the game...
WHAT'S HAPPENING
Hi! Welcome to the Insider Advertising daily for November 30. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this...
After an unprecedented decline of -19% in the Jan-Mar quarter, FMCG industry displayed signs of recovery in Q3’20 with a 1.6% growth (versus Q3 ‘19). FMCG witn...
Livpure, a 2012-company known for Air Conditioners and Water Purifiers, has forayed into the Sleep and Wellness category. We speak to Pritesh Talwar, CEO of Li...
Zirca Digital Solutions has announced an organisational restructuring to realign its business goals. The new knowledge based structure is based on four pillars...
Hi, this is Amanda Perelli coming to your inbox a day early this week. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator ec...
The Bollywood celebrity comes on board till 2022 for national promotions. He will be a part of brand strategy to help the platform grow to 10 million users by ...
The brand aims to train 1 million people in India in bystander intervention to tackle street harassment by 2022. It has joined hands with NGO Breakthrough as i...
Seagram’s Royal Stag launches a new campaign with global icons. The intriguing campaign features top global stars like Ranveer Singh, Rohit Sharma, Diva Dhawan...
Diageo has announced its ‘Society 2030: Spirit of Progress’ plan, aimed at making a positive impact on the world by 2030. Diageo will focus its action over the...
Since the start of Unlock, online furniture selling platform Pepperfry has witnessed good recovery, so much so that it surpassed its pre-Covid sales volumes by...
Hi and welcome to Insider Advertising, weekly edition, where I get into the big stories in media and advertising. Today's our last newsletter this week before ...
Bumble’s new integrated campaign encourages millennials and Gen Z in India to make the first move, and aims to support the Bumble community to navigate the new...
As demand for home and sleep solutions surges, the company witnesses a surge in website traffic of 84% and 139% in Tier I and Tier II cities respectively as co...
The accounts onboarded are a mix of retainers, projects, and international mandates most of which the company has won through multi-agency pitches The agency a...
ASCI introduces new guidelines to make real-money gaming advertising safer. The advertisements will not be allowed to present ‘Online gaming for real money win...
Tejashwi Yadav clocked over 1.24 million engagements in October overshadowing incumbent Bihar CM Nitish Kumar who managed only 133,879 engagements. The IPL was...
In recent times, many brands have started recognising how humour sells and joining the bandwagon of meme marketing to reach out to Millennials and Gen Z. We re...
Hi! Welcome to the Insider Advertising daily for November 24. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this...
In addition to newer tools like badges in Live and IGTV Ads, branded content remains an important way that creators can make money. Instagram shared updates th...
Nikhil Mathur, Managing Director of GfK in India writes how the consumer sentiment improved during the festive season and why marketers should continue investi...
The ad film captures the iconic songs and dialogues from television’s famous shows and moments to take audiences on a nostalgic trip. Tata Sky’s campaign with ...
Lakmé Fashion Week recently concluded its digital-first, season fluid edition. For the first time since its inception, audiences were able to stream the shows ...
Hi! Welcome to the Insider Advertising daily for November 23. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this...
A3 Artists Agency has signed influencer Larri Merrit, who is known as Larray online with 19 million TikTok followers. The agency represents YouTubers Dr. Mike,...
The 13th edition of IPL has proved to be its most successful so far in terms of viewership. Star India has revealed that Dream11 IPL 2020 has set a viewership ...
Chingari revealed that more than 95 million videos are viewed on the platform every day. In the last 45 days, over 2.6 billion videos have been watched on the ...
Facebook has revealed its first-ever report on the prevalence of hate speech on its platform. The report comes after Facebook came under the spotlight during t...
Hi! Welcome to the Insider Advertising daily for November 30. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday....
Zirca Digital Solutions has announced an organisational restructuring to realign its business goals. The new knowledge based structure is based on four pillars: Product, Purpose, Place, and People.Zi...
The brand aims to train 1 million people in India in bystander intervention to tackle street harassment by 2022. It has joined hands with NGO Breakthrough as its on ground training partner. Aditi Rao...
Since the start of Unlock, online furniture selling platform Pepperfry has witnessed good recovery, so much so that it surpassed its pre-Covid sales volumes by around 50-60% in October. We caught up ...
As demand for home and sleep solutions surges, the company witnesses a surge in website traffic of 84% and 139% in Tier I and Tier II cities respectively as compared to last year. Due to COVID-19 and...
Tejashwi Yadav clocked over 1.24 million engagements in October overshadowing incumbent Bihar CM Nitish Kumar who managed only 133,879 engagements. The IPL was the flavour of the season for cricketer...
In addition to newer tools like badges in Live and IGTV Ads, branded content remains an important way that creators can make money. Instagram shared updates that will make it easier for creators and ...
Lakmé Fashion Week recently concluded its digital-first, season fluid edition. For the first time since its inception, audiences were able to stream the shows live between October 21-25 on a high-tec...
The 13th edition of IPL has proved to be its most successful so far in terms of viewership. Star India has revealed that Dream11 IPL 2020 has set a viewership record with an overall consumption incre...
After an unprecedented decline of -19% in the Jan-Mar quarter, FMCG industry displayed signs of recovery in Q3’20 with a 1.6% growth (versus Q3 ‘19). FMCG witnessed a double digit growth of 10.6% in Q3’20 in Rural India, while the bigger cities (>1 Lakh population i...
Livpure, a 2012-company known for Air Conditioners and Water Purifiers, has forayed into the Sleep and Wellness category. We speak to Pritesh Talwar, CEO of Livpure, to find out about the challenges of launching during a global pandemic, p...
Hi, this is Amanda Perelli coming to your inbox a day early this week. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here. Throughout this year, we have watched as...
The Bollywood celebrity comes on board till 2022 for national promotions. He will be a part of brand strategy to help the platform grow to 10 million users by 2021.Staff management solutions provider, PagarBook, today announced that they h...
Seagram’s Royal Stag launches a new campaign with global icons. The intriguing campaign features top global stars like Ranveer Singh, Rohit Sharma, Diva Dhawan, Jasprit Bumrah, Kane Williamson, Young OHM and McDonald Wanyama. Seagram’s Roy...
Diageo has announced its ‘Society 2030: Spirit of Progress’ plan, aimed at making a positive impact on the world by 2030. Diageo will focus its action over the next ten years in three core areas: promoting positive drinking; championing in...
Hi and welcome to Insider Advertising, weekly edition, where I get into the big stories in media and advertising. Today's our last newsletter this week before we pause for the Thanksgiving weekend. If someone forwarded you this email, remember you can sign up here t...
Bumble’s new integrated campaign encourages millennials and Gen Z in India to make the first move, and aims to support the Bumble community to navigate the new rules of dating in these challenging times. A recent Bumble study revealed 70% ...
The accounts onboarded are a mix of retainers, projects, and international mandates most of which the company has won through multi-agency pitches The agency also launched a unique initiative - The Darwin Project to support and reward empl...
ASCI introduces new guidelines to make real-money gaming advertising safer. The advertisements will not be allowed to present ‘Online gaming for real money winnings’ as an income opportunity or an alternative employment option now.The Adve...
In recent times, many brands have started recognising how humour sells and joining the bandwagon of meme marketing to reach out to Millennials and Gen Z. We reached out to Kyle Fernandes CEO & Co- Founder, Meme Chat, a platform that owns 2...
Hi! Welcome to the Insider Advertising daily for November 24. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at LJohnson@bu...
Nikhil Mathur, Managing Director of GfK in India writes how the consumer sentiment improved during the festive season and why marketers should continue investing on digital marketing. With the drastic alteration in media consumption, this festive season offers oppor...
The ad film captures the iconic songs and dialogues from television’s famous shows and moments to take audiences on a nostalgic trip. Tata Sky’s campaign with Yashraj Mukhate has garnered over 2.6 Million Video viewsNothing stirs our emotions quite like television, ...
Hi! Welcome to the Insider Advertising daily for November 23. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at LJohnson@businessinsider.com. Today's ...
A3 Artists Agency has signed influencer Larri Merrit, who is known as Larray online with 19 million TikTok followers. The agency represents YouTubers Dr. Mike, Mr. Kate, and Anthony Padilla. Larray also has a large following on YouTube, wi...
Chingari revealed that more than 95 million videos are viewed on the platform every day. In the last 45 days, over 2.6 billion videos have been watched on the app. The platform has recorded an increase of 611% in its active engagement time...
Facebook has revealed its first-ever report on the prevalence of hate speech on its platform. The report comes after Facebook came under the spotlight during the US Presidential election over its policing of hate speech and abuses on the p...
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