Advertising News

Marketing Cloud Startup Zeta Global is acquiring bankrupt ad-tech firm Sizmek to help marketers run campaigns with first-party data — Marketing Cloud Startup Zeta Global is acquiring bankrupt ad-tech firm Sizmek to help marketers run campaigns with first-party data
20 Apr 2019, 00:26 by Lauren Johnson

'We're an anomaly': Complex Networks ignored the digital media playbook and now it's on track to make at least $200 million this year, profitably — 'We're an anomaly': Complex Networks ignored the digital media playbook and now it's on track to make at least $200 million this year, profitably
19 Apr 2019, 16:30 by Lucia Moses

Consulting firms are encroaching on the advertising business. Here's why Burger King's top marketing exec doesn't buy into the consulting firm hype. — Consulting firms are encroaching on the advertising business. Here's why Burger King's top marketing exec doesn't buy into the consulting firm hype.
19 Apr 2019, 16:30 by Tanya Dua

Marketers say that Amazon's advertising business is difficult to navigate. Here's why the company thinks the 'chaotic' structure actually makes sense. — Marketers say that Amazon's advertising business is difficult to navigate. Here's why the company thinks the 'chaotic' structure actually makes sense.
18 Apr 2019, 19:26 by Lauren Johnson

'You carve out lanes of responsibility': How Dunkin' gets its agency, consulting and tech partners to work together — 'You carve out lanes of responsibility': How Dunkin' gets its agency, consulting and tech partners to work together
18 Apr 2019, 16:30 by Tanya Dua

HuffPost is asking readers to voluntarily pay to support its journalism, even as its parent Verizon made $16 billion in profits last year — HuffPost is asking readers to voluntarily pay to support its journalism, even as its parent Verizon made $16 billion in profits last year
18 Apr 2019, 02:07 by Lucia Moses

Jessica Lessin thinks The Information could spend more on journalism than The New York Times or Wall Street Journal some day — Jessica Lessin thinks The Information could spend more on journalism than The New York Times or Wall Street Journal some day
17 Apr 2019, 19:40 by Lucia Moses

Google's Waze wants more outdoor advertising dollars. Here are pitch decks it is using to sell itself as a complement to out-of-home ads. — Google's Waze wants more outdoor advertising dollars. Here are pitch decks it is using to sell itself as a complement to out-of-home ads.
17 Apr 2019, 16:30 by Tanya Dua

The people transforming advertising and media, Verizon's DTC move, and ad tech's privacy play — The people transforming advertising and media, Verizon's DTC move, and ad tech's privacy play
17 Apr 2019, 03:23 by Lucia Moses

The Information made a splash with its high-priced subscription model, but its founder says it may experiment with ads this year — The Information made a splash with its high-priced subscription model, but its founder says it may experiment with ads this year
16 Apr 2019, 18:33 by Lucia Moses

Hulu CEO Randy Freer wants to make it easier for customers to switch back and forth between service tiers — Hulu CEO Randy Freer wants to make it easier for customers to switch back and forth between service tiers
16 Apr 2019, 18:27 by Abby Jackson

OTT adoption is showing the first signs of slowing, and that could be a warning sign for Disney and WarnerMedia — OTT adoption is showing the first signs of slowing, and that could be a warning sign for Disney and WarnerMedia
16 Apr 2019, 02:36 by Abby Jackson

'This is a bit of a Swiss Army knife': Ad giant Publicis is buying Epsilon for $4.4 billion as it looks to get ahead of its rivals in the data wars — 'This is a bit of a Swiss Army knife': Ad giant Publicis is buying Epsilon for $4.4 billion as it looks to get ahead of its rivals in the data wars
16 Apr 2019, 01:36 by Lauren Johnson

The cofounder of Warby Parker and Harry's reveals how he decides which industry to disrupt next — The cofounder of Warby Parker and Harry's reveals how he decides which industry to disrupt next
15 Apr 2019, 22:56 by Lucia Moses

INTRODUCING: The 10 people transforming advertising — INTRODUCING: The 10 people transforming advertising
15 Apr 2019, 21:29 by Business Insider

Free streamer Xumo TV grew revenue 300% in the past year, and the company says it's aiming to be in 80% of homes in a year — Free streamer Xumo TV grew revenue 300% in the past year, and the company says it's aiming to be in 80% of homes in a year
15 Apr 2019, 18:07 by Abby Jackson

Beyonce's collaboration with Adidas could help the company win over a key customer - and Nike should be terrified — Beyonce's collaboration with Adidas could help the company win over a key customer - and Nike should be terrified
13 Apr 2019, 18:52 by Kate Taylor

Disney Plus isn't a 'Netflix killer,' but other streamers like Apple should be worried — Disney Plus isn't a 'Netflix killer,' but other streamers like Apple should be worried
12 Apr 2019, 23:28 by Nathan McAlone

Facebook appears to be considering putting Messenger back in its main app — Facebook appears to be considering putting Messenger back in its main app
12 Apr 2019, 23:07 by Rob Price

The CEO of ad-tech firm Integral Ad Science has a plan to fix brand safety problems on OTT

12 Apr 2019, 02:35 by Lauren Johnson

Michael Avenatti's coffee chain reportedly failed to pay $3 million in taxes, as the lawyer used the company's funds to pay his rent, shop at Neiman Marcus, and more — Michael Avenatti's coffee chain reportedly failed to pay $3 million in taxes, as the lawyer used the company's funds to pay his rent, shop at Neiman Marcus, and more
11 Apr 2019, 23:23 by Kate Taylor

Walmart just acquired a Silicon Valley startup as it works to build an ads business like Amazon's — Walmart just acquired a Silicon Valley startup as it works to build an ads business like Amazon's
11 Apr 2019, 23:22 by Áine Cain

'Not good enough': P&G chief brand officer Marc Pritchard tightens the noose on Facebook, YouTube and Twitter, demanding more quality and brand safety from platforms

11 Apr 2019, 23:16 by Tanya Dua

Jeff Bezos called for Amazon's competitors to raise their minimum wage. Here's how retail rivals like Walmart, Target, and Costco stack up on worker pay. — Jeff Bezos called for Amazon's competitors to raise their minimum wage. Here's how retail rivals like Walmart, Target, and Costco stack up on worker pay.
11 Apr 2019, 20:35 by Kate Taylor

P&G has overhauled how it works with agencies, reducing media waste by 20% and saving upwards of $1 billion in agency and production fees — P&G has overhauled how it works with agencies, reducing media waste by 20% and saving upwards of $1 billion in agency and production fees
11 Apr 2019, 19:14 by Tanya Dua

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