TOP STORY
Here's how Amit and Gaurav Khatri are making the right 'Noise'
brands30 Mar 2022, 10:00
Here’s how The Body Shop navigated the pandemic and is growing its business in IndiaHere’s how The Body Shop navigated the pandemic and is growing its business in India
Vishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far...
brands29 Mar 2022, 10:00
I have a dream of becoming a creative unicorn: Raj ShamaniI have a dream of becoming a creative unicorn: Raj Shamani
Raj Shamani was 16 when he joined his father’s business, which traded in chemicals for soaps and detergents...
brands28 Mar 2022, 10:00
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 yearsHere’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 years
Suhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's journey so far...
brands25 Mar 2022, 10:01
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumersAs inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumers
Swapnil Tripathi, Chief Business Officer, IntrCity SmartBus tells us about the brand's journey...
media25 Mar 2022, 11:47
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022
2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020...
media24 Mar 2022, 10:00
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket seasonWhy mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season
Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness during the cricket season...
brands30 Mar 2022, 10:00
Here’s how The Body Shop navigated the pandemic and is growing its business in IndiaHere’s how The Body Shop navigated the pandemic and is growing its business in India
Vishal Chaturvedi, Vice President, The Body Shop India on how the brand has fared in India so far...
brands29 Mar 2022, 10:00
I have a dream of becoming a creative unicorn: Raj ShamaniI have a dream of becoming a creative unicorn: Raj Shamani
Raj Shamani was 16 when he joined his father’s business, which traded in chemicals for soaps and detergents...
brands28 Mar 2022, 10:00
Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 yearsHere’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 years
Suhasini Sampath, Co-Founder and Chief Operating Officer of Yoga Bar, talks to us about the brand's journey so far...
brands25 Mar 2022, 10:01
As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumersAs inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumers
Swapnil Tripathi, Chief Business Officer, IntrCity SmartBus tells us about the brand's journey...
media25 Mar 2022, 11:47
The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022The spending on sports celebrity endorsements grew by 11% year-on-year in 2021: GroupM ESP’s Sporting Nation Report 2022
2021 got our Sporting Nation back to a billion-dollar scale with a 62% growth over 2020...
media24 Mar 2022, 10:00
Why mobile-based audience buys could be a game changer for advertisers in the 2022 cricket seasonWhy mobile-based audience buys could be a game changer for advertisers in the 2022 cricket season
Vasuta Agarwal writes about the efficacy of mobile-based audience buys in driving brand awareness during the cricket season...
WHAT'S HAPPENING
advertising23 May 2022, 18:22

All the ways marketing and advertising are shaping the metaverse
All the ways marketing and advertising are shaping the metaverse
The metaverse is getting a big boost from Facebook, Microsoft, and other tech giants. Marketers are scrambling to play in these virtual spaces, with NFTs, gami...
advertising17 May 2022, 21:00

How to create an influencer media kit to get brand deals
How to create an influencer media kit to get brand deals
Social-media influencers use media kits to pitch themselves to brands. These documents often provide metrics, and some kits also include pay rates. Many social...
advertising17 May 2022, 00:41

How influencers reach out to brands to get paid collaborations
How influencers reach out to brands to get paid collaborations
Brand deals are a top income source for many influencers. These collaborations often start with a pitch, through email or other methods. One of the earliest qu...
advertising14 May 2022, 00:24

Influencers want Instagram to take action as fake accounts impersonate them to scam their followers
Influencers want Instagram to take action as fake accounts impersonate them to scam their followers
Finance influencers say that fake accounts impersonating them are rampant on Instagram. Scammers are copying real profiles to trick followers into thinking the...
advertising13 May 2022, 18:02

Retailers are building their own ad businesses to compete with Amazon. Here's the latest news on Walmart, Instacart, and more.
Retailers are building their own ad businesses to compete with Amazon. Here's the latest news on Walmart, Instacart, and more.
Retailers are gunning for advertising dollars. Retail ad is predicted to grow 31% to $41 billion this year, and, Amazon, Walmart, Instacart, and others are bui...
advertising07 May 2022, 01:50

25 pitch decks that startups used to raise millions to disrupt advertising
25 pitch decks that startups used to raise millions to disrupt advertising
Investors are pouring money into marketing and media startups. These startups are using technology to disrupt advertising and marketing. Check out these 25 dec...
advertising05 May 2022, 07:14

Twitter fails to calm jittery advertisers over Musk plans at rushed sales showcase
Twitter fails to calm jittery advertisers over Musk plans at rushed sales showcase
Twitter executives tried to reassure advertisers nervous about how the platform will change under Elon Musk. At the annual IAB NewFronts, Twitter executives ma...
advertising29 Apr 2022, 23:10

How TikTok is changing the music industry
How TikTok is changing the music industry
TikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. ...
media29 Apr 2022, 20:49

Newly launched adtech platform Parva seeks to create new opportunities for advertisers to reach premium audiences at scale
Newly launched adtech platform Parva seeks to create new opportunities for advertisers to reach premium audiences at scale
Newly launched adtech platform Parva, with 360 million monthly active users and serving 2,241 million monthly ad impressions, is all set to become a key option...
advertising29 Apr 2022, 19:50

How much money TikTokers make, according to creators
How much money TikTokers make, according to creators
TikTok has created a new generation of digital stars who have built massive audiences on the app. But many creators are still experimenting with how to make mo...
advertising26 Apr 2022, 02:05

How much money YouTubers make, according to dozens of creators
How much money YouTubers make, according to dozens of creators
YouTube creators who are part of the Partner Program can monetize their videos with ads. The amount of money different creators make per video varies based on ...
advertising19 Apr 2022, 19:45

The New York Times has named Joseph Kahn, the veteran international editor and No. 2 figure in the Times newsroom, as its next executive editor
The New York Times has named Joseph Kahn, the veteran international editor and No. 2 figure in the Times newsroom, as its next executive editor
Joseph Kahn, 57, will take over The New York Times newsroom from Dean Baquet. Kahn is a former foreign correspondent in China and international editor. Joseph ...
advertising18 Apr 2022, 17:40

The latest news about the public relations industry, from pay and hiring to growth areas
The latest news about the public relations industry, from pay and hiring to growth areas
The job of a PR expert is getting more complex as companies and public figures seek help navigating social issues. The industry is also growing with opportunit...
advertising08 Apr 2022, 06:05

How much influencers get paid on Instagram, TikTok, and YouTube
How much influencers get paid on Instagram, TikTok, and YouTube
Influencers get paid a number of ways, from sponsorships to ad revenue. How much creators earn depends on factors like following size, engagement, and content ...
advertising07 Apr 2022, 01:41

Seeking nominations for the most innovative chief marketing officers in the world in 2022
Seeking nominations for the most innovative chief marketing officers in the world in 2022
Insider is seeking nominations for our seventh-annual list of the most innovative CMOs in the world. We want to hear from you. Submit your ideas via this surve...
advertising04 Apr 2022, 23:50

How technology is changing the face of the advertising business
How technology is changing the face of the advertising business
Technology has upended the advertising business. Consumer privacy controls and changing shopper behavior are forcing advertisers to overhaul how they message t...
advertising28 Mar 2022, 19:36

Latest marketing and advertising salaries: What you can make at some the hottest companies including Apple, Google, and Spotify
Latest marketing and advertising salaries: What you can make at some the hottest companies including Apple, Google, and Spotify
Insider reviewed what some of the hottest companies pay marketers, ad, and PR employees. We crunched the numbers for Apple, Google, Microsoft, and Spotify, and...
brands23 Mar 2022, 10:01

Here’s why Future Generali India Insurance focuses more on a right-brained marketing approach to engage with its consumers
Here’s why Future Generali India Insurance focuses more on a right-brained marketing approach to engage with its consumers
Future Generali India Insurance has been trying to differentiate itself in the insurance segment by using a right-brained communication strategy. It has been f...
advertising23 Mar 2022, 03:48

How to make money on Instagram: 5 best ways
How to make money on Instagram: 5 best ways
Instagram is a top hub for influencers and content creators. From brand deals to getting paid directly by Instagram, there are a lot of ways to cash in on the ...
media22 Mar 2022, 10:00

How India is ‘Cutting the Cord’ to drive an OTT revolution
How India is ‘Cutting the Cord’ to drive an OTT revolution
The pandemic and the ensuing lockdown has changed our lives, perhaps forever. It has brought about many behavioural changes among consumers. While some were te...
ad-tech21 Mar 2022, 11:25

We're growing our focus on AI extensively, hiring not only in India, but in the UK, US and other geographies too: Ajit Varghese, ShareChat
We're growing our focus on AI extensively, hiring not only in India, but in the UK, US and other geographies too: Ajit Varghese, ShareChat
India is a country of many smaller countries and the global social media platforms couldn't cater to the needs of people who were more comfortable conversing i...
media17 Mar 2022, 13:00

BARC India resumes ratings for individual news channels; launches Augmented Data Reporting Standards
BARC India resumes ratings for individual news channels; launches Augmented Data Reporting Standards
BARC had temporarily paused the reporting of individual channel audience estimates for all News channels on October 15, 2020 w.e.f. Week 40. The Technical Comm...
brands17 Mar 2022, 12:12

From promoting religious harmony to urging the audience to keep their inner child alive, how Surf Excel’s Daag Acche Hain has evolved over the years
From promoting religious harmony to urging the audience to keep their inner child alive, how Surf Excel’s Daag Acche Hain has evolved over the years
Surf Excel’s ‘Daag Acche Hain’ was conceptualised by Lowe Lintas in 2005 and the brand has made us look beyond the obvious through each of its advertisements s...
ad-agencies16 Mar 2022, 10:00

From engagement to involvement: Is Gen Z rewriting rules of brand engagement?
From engagement to involvement: Is Gen Z rewriting rules of brand engagement?
Generation Z, which includes people born between 1997-2012, is not just digital savvy, they are digital natives who are immersed in social media. They are a tw...
brands15 Mar 2022, 16:25

Here’s why Budweiser chose Siddhant Chaturvedi to be the face of its ‘Made Over Nights’ campaign
Here’s why Budweiser chose Siddhant Chaturvedi to be the face of its ‘Made Over Nights’ campaign
Earlier this month, Budweiser 0.0 rolled out a campaign titled 'Made Over Nights' featuring actor Siddhant Chaturvedi, showcasing how his hard work and passion...
brands15 Mar 2022, 10:00

Here’s why Tech Burner never bases his content on algorithms or current trends
Here’s why Tech Burner never bases his content on algorithms or current trends
In today’s episode of Influencer Adda, we will be talking to Shlok Shrivastava aka Tech Burner about content consumption patterns in India, his new brand launc...
media11 Mar 2022, 11:18

We want to grow every property of our cluster 10x as compared to what it is right now: Anshul Ailawadi, Viacom18
We want to grow every property of our cluster 10x as compared to what it is right now: Anshul Ailawadi, Viacom18
Viacom18's Youth, Music and English Entertainment cluster is strengthening its 2022 multiplatform content strategy and has launched its maiden short-form video...
advertising23 May 2022, 18:22

All the ways marketing and advertising are shaping the metaverse
All the ways marketing and advertising are shaping the metaverse
The metaverse is getting a big boost from Facebook, Microsoft, and other tech giants. Marketers are scrambling to play in these virtual spaces, with NFTs, gaming integrations, and more. The "metavers...
advertising14 May 2022, 00:24

Influencers want Instagram to take action as fake accounts impersonate them to scam their followers
Influencers want Instagram to take action as fake accounts impersonate them to scam their followers
Finance influencers say that fake accounts impersonating them are rampant on Instagram. Scammers are copying real profiles to trick followers into thinking they are actually influencers. Fake account...
advertising05 May 2022, 07:14

Twitter fails to calm jittery advertisers over Musk plans at rushed sales showcase
Twitter fails to calm jittery advertisers over Musk plans at rushed sales showcase
Twitter executives tried to reassure advertisers nervous about how the platform will change under Elon Musk. At the annual IAB NewFronts, Twitter executives maintained it was business as usual at the...
advertising29 Apr 2022, 19:50

How much money TikTokers make, according to creators
How much money TikTokers make, according to creators
TikTok has created a new generation of digital stars who have built massive audiences on the app. But many creators are still experimenting with how to make money. TikTok ushered in a new generation ...
advertising18 Apr 2022, 17:40

The latest news about the public relations industry, from pay and hiring to growth areas
The latest news about the public relations industry, from pay and hiring to growth areas
The job of a PR expert is getting more complex as companies and public figures seek help navigating social issues. The industry is also growing with opportunities in areas like financial communicatio...
advertising04 Apr 2022, 23:50

How technology is changing the face of the advertising business
How technology is changing the face of the advertising business
Technology has upended the advertising business. Consumer privacy controls and changing shopper behavior are forcing advertisers to overhaul how they message to people. Here's a breakdown of Insider'...
advertising23 Mar 2022, 03:48

How to make money on Instagram: 5 best ways
How to make money on Instagram: 5 best ways
Instagram is a top hub for influencers and content creators. From brand deals to getting paid directly by Instagram, there are a lot of ways to cash in on the app. Getting sponsored by brands is the ...
media17 Mar 2022, 13:00

BARC India resumes ratings for individual news channels; launches Augmented Data Reporting Standards
BARC India resumes ratings for individual news channels; launches Augmented Data Reporting Standards
BARC had temporarily paused the reporting of individual channel audience estimates for all News channels on October 15, 2020 w.e.f. Week 40. The Technical Committee (TechComm), working along with the...
brands15 Mar 2022, 16:25

Here’s why Budweiser chose Siddhant Chaturvedi to be the face of its ‘Made Over Nights’ campaign
Here’s why Budweiser chose Siddhant Chaturvedi to be the face of its ‘Made Over Nights’ campaign
Earlier this month, Budweiser 0.0 rolled out a campaign titled 'Made Over Nights' featuring actor Siddhant Chaturvedi, showcasing how his hard work and passion have defined his journey so far. We spe...
advertising17 May 2022, 21:00

How to create an influencer media kit to get brand deals
How to create an influencer media kit to get brand deals
Social-media influencers use media kits to pitch themselves to brands. These documents often provide metrics, and some kits also include pay rates. Many social-media creators rely on brand deals as their main source of income. Influencers can offer advertisers a ran...
advertising17 May 2022, 00:41

How influencers reach out to brands to get paid collaborations
How influencers reach out to brands to get paid collaborations
Brand deals are a top income source for many influencers. These collaborations often start with a pitch, through email or other methods. One of the earliest questions aspiring influencers will ask themselves is: How do I start working with brands? An influencer's in...
advertising13 May 2022, 18:02

Retailers are building their own ad businesses to compete with Amazon. Here's the latest news on Walmart, Instacart, and more.
Retailers are building their own ad businesses to compete with Amazon. Here's the latest news on Walmart, Instacart, and more.
Retailers are gunning for advertising dollars. Retail ad is predicted to grow 31% to $41 billion this year, and, Amazon, Walmart, Instacart, and others are building ad businesses to get a piece of it. They're betting on the growth of e-com...
advertising07 May 2022, 01:50

25 pitch decks that startups used to raise millions to disrupt advertising
25 pitch decks that startups used to raise millions to disrupt advertising
Investors are pouring money into marketing and media startups. These startups are using technology to disrupt advertising and marketing. Check out these 25 decks to see how these startups sold their visions to VCs and other investors. Inve...
advertising29 Apr 2022, 23:10

How TikTok is changing the music industry
How TikTok is changing the music industry
TikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. TikTok is an essential promotional tool for music artists and record labels. Songs can rise up organically ...
media29 Apr 2022, 20:49

Newly launched adtech platform Parva seeks to create new opportunities for advertisers to reach premium audiences at scale
Newly launched adtech platform Parva seeks to create new opportunities for advertisers to reach premium audiences at scale
Newly launched adtech platform Parva, with 360 million monthly active users and serving 2,241 million monthly ad impressions, is all set to become a key option for media buyers in India. Parva, which is a consortium of premium Indian publi...
advertising26 Apr 2022, 02:05

How much money YouTubers make, according to dozens of creators
How much money YouTubers make, according to dozens of creators
YouTube creators who are part of the Partner Program can monetize their videos with ads. The amount of money different creators make per video varies based on a variety of factors. We spoke with dozens of creators who shared how much money they've earned on YouTube....
advertising19 Apr 2022, 19:45

The New York Times has named Joseph Kahn, the veteran international editor and No. 2 figure in the Times newsroom, as its next executive editor
The New York Times has named Joseph Kahn, the veteran international editor and No. 2 figure in the Times newsroom, as its next executive editor
Joseph Kahn, 57, will take over The New York Times newsroom from Dean Baquet. Kahn is a former foreign correspondent in China and international editor. Joseph Kahn, the ...
advertising08 Apr 2022, 06:05

How much influencers get paid on Instagram, TikTok, and YouTube
How much influencers get paid on Instagram, TikTok, and YouTube
Influencers get paid a number of ways, from sponsorships to ad revenue. How much creators earn depends on factors like following size, engagement, and content category. Influencers earn money a number of ways, from sponsorships to selling merchandise. How much money...
advertising07 Apr 2022, 01:41

Seeking nominations for the most innovative chief marketing officers in the world in 2022
Seeking nominations for the most innovative chief marketing officers in the world in 2022
Insider is seeking nominations for our seventh-annual list of the most innovative CMOs in the world. We want to hear from you. Submit your ideas via this survey by 9 a.m. ET on April 22. We're seeking nominations for Insider's seventh annu...
advertising28 Mar 2022, 19:36

Latest marketing and advertising salaries: What you can make at some the hottest companies including Apple, Google, and Spotify
Latest marketing and advertising salaries: What you can make at some the hottest companies including Apple, Google, and Spotify
Insider reviewed what some of the hottest companies pay marketers, ad, and PR employees. We crunched the numbers for Apple, Google, Microsoft, and Spotify, and others. They're hiring top ad experts to fine-tune their image and promote thei...
brands23 Mar 2022, 10:01

Here’s why Future Generali India Insurance focuses more on a right-brained marketing approach to engage with its consumers
Here’s why Future Generali India Insurance focuses more on a right-brained marketing approach to engage with its consumers
Future Generali India Insurance has been trying to differentiate itself in the insurance segment by using a right-brained communication strategy. It has been focussing more on building an emotional connect rather than talk more about the f...
media22 Mar 2022, 10:00

How India is ‘Cutting the Cord’ to drive an OTT revolution
How India is ‘Cutting the Cord’ to drive an OTT revolution
The pandemic and the ensuing lockdown has changed our lives, perhaps forever. It has brought about many behavioural changes among consumers. While some were temporary, there are many that will perhaps become permanent. People discovered the many conveniences of OTT ...
ad-tech21 Mar 2022, 11:25

We're growing our focus on AI extensively, hiring not only in India, but in the UK, US and other geographies too: Ajit Varghese, ShareChat
We're growing our focus on AI extensively, hiring not only in India, but in the UK, US and other geographies too: Ajit Varghese, ShareChat
India is a country of many smaller countries and the global social media platforms couldn't cater to the needs of people who were more comfortable conversing in regional languages. ShareChat came into existence to fill this gap. Since then...
brands17 Mar 2022, 12:12

From promoting religious harmony to urging the audience to keep their inner child alive, how Surf Excel’s Daag Acche Hain has evolved over the years
From promoting religious harmony to urging the audience to keep their inner child alive, how Surf Excel’s Daag Acche Hain has evolved over the years
Surf Excel’s ‘Daag Acche Hain’ was conceptualised by Lowe Lintas in 2005 and the brand has made us look beyond the obvious through each of its advertisements since then....
ad-agencies16 Mar 2022, 10:00

From engagement to involvement: Is Gen Z rewriting rules of brand engagement?
From engagement to involvement: Is Gen Z rewriting rules of brand engagement?
Generation Z, which includes people born between 1997-2012, is not just digital savvy, they are digital natives who are immersed in social media. They are a tweet away, catching up on the news developments and dance trends on Instagram, wi...
brands15 Mar 2022, 10:00

Here’s why Tech Burner never bases his content on algorithms or current trends
Here’s why Tech Burner never bases his content on algorithms or current trends
In today’s episode of Influencer Adda, we will be talking to Shlok Shrivastava aka Tech Burner about content consumption patterns in India, his new brand launches and changes in the influencer marketing landscape. He shares his secret to a...
media11 Mar 2022, 11:18

We want to grow every property of our cluster 10x as compared to what it is right now: Anshul Ailawadi, Viacom18
We want to grow every property of our cluster 10x as compared to what it is right now: Anshul Ailawadi, Viacom18
Viacom18's Youth, Music and English Entertainment cluster is strengthening its 2022 multiplatform content strategy and has launched its maiden short-form video offering Fully Faltoo, with more than a dozen new web shows. It has also set up...