News from Advertising – Business Insider India

After another disastrous quarter for pay TV, distributors are looking to new video packages - and it might be their only option — After another disastrous quarter for pay TV, distributors are looking to new video packages - and it might be their only option
15 Feb 2019, 23:16 by Abby Jackson

Amazon is pushing video search ads to win over big brands skeptical about the platform, but agencies say there are a number of problems with the pitch — Amazon is pushing video search ads to win over big brands skeptical about the platform, but agencies say there are a number of problems with the pitch
15 Feb 2019, 16:30 by Lauren Johnson

The New York Times has more subs than ever. That's not necessarily good news for the rest of the industry — The New York Times has more subs than ever. That's not necessarily good news for the rest of the industry
15 Feb 2019, 16:30 by Lucia Moses

A Colorado store that refused to sell Nike apparel after the brand released its Colin Kaepernick ad is going out of business

15 Feb 2019, 02:22 by Dennis Green

Someone discovered a trick that lets you skip YouTube ads on Apple's MacBook Pro laptops — Someone discovered a trick that lets you skip YouTube ads on Apple's MacBook Pro laptops
14 Feb 2019, 21:35 by Antonio Villas-Boas

The CEO of sports media startup Overtime explains how he was able to quickly raise a $23 million round, even as doom and gloom grips the industry — The CEO of sports media startup Overtime explains how he was able to quickly raise a $23 million round, even as doom and gloom grips the industry
14 Feb 2019, 19:30 by Nathan McAlone

Google joins Apple in probing Saudi app that lets men control where women travel, as pressure piles on the tech giants to kill the service — Google joins Apple in probing Saudi app that lets men control where women travel, as pressure piles on the tech giants to kill the service
14 Feb 2019, 16:52 by Bill Bostock,Bill Bostock

Panera is rolling out the two-bowl version of its famous bread bowl across America — Panera is rolling out the two-bowl version of its famous bread bowl across America
13 Feb 2019, 19:30 by Kate Taylor

Big brands are taking more of their advertising in-house than ever before, and a whole new cottage industry of companies is trying to cash in on the opportunity — Big brands are taking more of their advertising in-house than ever before, and a whole new cottage industry of companies is trying to cash in on the opportunity
13 Feb 2019, 18:16 by Tanya Dua

Gen Z prefers traditional media outlets over millennial-targeted ones like BuzzFeed and HuffPost — Gen Z prefers traditional media outlets over millennial-targeted ones like BuzzFeed and HuffPost
13 Feb 2019, 16:52 by Lucia Moses

BuzzFeed just cut 15% of its staff, and some critics are now taking shots at CEO Jonah Peretti's strategy — BuzzFeed just cut 15% of its staff, and some critics are now taking shots at CEO Jonah Peretti's strategy
13 Feb 2019, 16:30 by Lucia Moses

Apple CEO Tim Cook promises to investigate the 'abhorrent' Saudi Arabian app that allows men to track women — Apple CEO Tim Cook promises to investigate the 'abhorrent' Saudi Arabian app that allows men to track women
13 Feb 2019, 16:13 by Bill Bostock,Bill Bostock

Apple is reportedly facing resistance from publishers over its plans to keep 50% of the revenue from its rumored subscription news service — Apple is reportedly facing resistance from publishers over its plans to keep 50% of the revenue from its rumored subscription news service
13 Feb 2019, 03:26 by Lucia Moses

McDonald's is debuting another new breakfast item, and it reveals a massive shift in the fast-food chain's strategy — McDonald's is debuting another new breakfast item, and it reveals a massive shift in the fast-food chain's strategy
12 Feb 2019, 20:26 by Kate Taylor

'I don't think we have a peer': New York Times COO Meredith Levien on success after the Trump bump and why some people might pay up to $100,000 for a subscription — 'I don't think we have a peer': New York Times COO Meredith Levien on success after the Trump bump and why some people might pay up to $100,000 for a subscription
12 Feb 2019, 20:17 by Lucia Moses

Everything we know so far about Verishop, former Snap chief strategy officer Imran Khan's new e-commerce startup that aims to take on Amazon — Everything we know so far about Verishop, former Snap chief strategy officer Imran Khan's new e-commerce startup that aims to take on Amazon
11 Feb 2019, 23:21 by Tanya Dua

A fight is heating up over T-Mobile's $26 billion deal with Sprint as the companies try to convince lawmakers the tie-up will be good for consumers — A fight is heating up over T-Mobile's $26 billion deal with Sprint as the companies try to convince lawmakers the tie-up will be good for consumers
11 Feb 2019, 21:36 by David McCabe, Axios

Nutella's parent company is rolling out a 'Better Butterfinger' ad campaign to highlight the candy brand's massive changes

11 Feb 2019, 20:47 by Kate Taylor

FuboTV may be one of the smallest live streaming services, but it has a plan to beat giants like Dish and AT&T — FuboTV may be one of the smallest live streaming services, but it has a plan to beat giants like Dish and AT&T
11 Feb 2019, 16:30 by Lucia Moses

Kim Kardashian asked fast-fashion brands not to knock off her outfit, but one was promoting its rip-off in a now-deleted Instagram post less than 3 hours later — Kim Kardashian asked fast-fashion brands not to knock off her outfit, but one was promoting its rip-off in a now-deleted Instagram post less than 3 hours later
9 Feb 2019, 02:43 by Kate Taylor

Comcast has been bleeding cable subscribers along with the rest of the TV industry - here's how it plans to win them back — Comcast has been bleeding cable subscribers along with the rest of the TV industry - here's how it plans to win them back
8 Feb 2019, 16:30 by Abby Jackson

The TV industry is excited about making advertising addressable, but there are big obstacles to it becoming mainstream — The TV industry is excited about making advertising addressable, but there are big obstacles to it becoming mainstream
8 Feb 2019, 16:30 by Lucia Moses

The next major advertising platform could be inside your Uber ride - and one startup is betting companies will spend big bucks to target you there — The next major advertising platform could be inside your Uber ride - and one startup is betting companies will spend big bucks to target you there
7 Feb 2019, 22:50 by Graham Rapier

Meet the power players of Comcast who will do battle with Disney and Google in the year ahead — Meet the power players of Comcast who will do battle with Disney and Google in the year ahead
7 Feb 2019, 16:30 by Abby Jackson

YouTube quietly stopped paying the bill for brand safety, and a battle with agencies could be escalating

7 Feb 2019, 01:11 by Lauren Johnson

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