Business Insider
- A popular Instagram account has amassed nearly 14,000 followers posting pictures of financial professionals wearing the so-called "Midtown Uniform."
- The uniform is defined as a button-up Oxford shirt, dress slacks, and - most crucially - a vest.
For years, banker bros have worn a recognizable outfit that's escaped high-profile public scrutiny.
Until now.
In September, an Instagram account was launched to track the so-called "Midtown Uniform" - defined as a button-up Oxford shirt, dress slacks, and, perhaps most crucially, a vest.
Having adopted the handle @midtownuniform, the account serves as a vigilante of sorts, holding finance guys and other similarly-attired professionals responsible for their alleged crimes against fashion.
Take this latest entry for example, where banker gents Carson and Larson (note: probably not their real names) get taken to task for their supposed refusal to don sleeves.
Lauren Steussy at the New York Post recently spoke to the account's founder, who she describes as a Los Angeles transplant in his 20s. Although his name wasn't given, he did provide an origin story of sorts for the account, which now has nearly 14,000 followers.
"My girlfriend and I were having beers at El Rio Grande in Murray Hill and saw literally 10 dudes wearing the uniform," he told The Post.
The rest is history.
He started snapping photos of unsuspecting uniform-wearers with humorous comments attached, building a base of followers. Now, having achieved some success, he receives submissions from other Midtown Uniform critics.
The founder told The Post that most of the bros pictured are "proud" to be featured. And if someone doesn't like their portrayal, he takes the photo down.
So the next time you're decked out in your Midtown Uniform and strolling down Lexington Avenue, just know that there's a chance you're being photographed - and that moderate Internet fame may await.