REUTERS/Gil Cohen Magen
On Saturday, it will screen the historic boxing fight between Manny Pacquiao and Floyd Mayweather at two-thirds of its restaurants, despite the hefty $5,100 price tag for each location.
During the earnings call on Tuesday, Buffalo Wild Wings said only a few of its locations will show the fight because of the high cost.
In a statement, Hooters' Chief Marketing Officer Carl Sweat told Business Insider:
"Without doubt, Hooters is airing The Fight of the Century! ... While the investment is significant to make it happen, we want our guests to know that they can always count on Hooters as the sports-viewing destination that delivers the hottest events. This week we're offering a great deal at a majority of our restaurants for boxing fans to catch The Fight on Saturday."
There'll be a $30 cover for customers, compared to the $20 charge at Buffalo Wild Wings locations that will screen the fight. Hooters' customers will be able to reserve seats in advance, and they'll get a free fried pickle appetizer, according to Sweat. They will also get a $20 coupon.
In return, Hooters' sales may get a needed lift.
Screening the fight is also part of Hooter's overall strategy to attract more young customers, like Buffalo Wild Wings has.
Hooters also offered a limited-time menu during the NCAA tournament and improved its wing menu.