The amazing life of self-made tech mogul Marcelo Claure, Softbank's secret weapon tasked with fixing WeWork

Claure was always entrepreneurial, even as a kid, and made extra cash by buying and selling his mother's clothing outside their house.

After completing his degree in economics and finance at Bentley College, Claure found himself on a plane sitting next to the newly-appointed Bolivian Football Federation president.

By the time the flight landed, he landed a job as head of business operations. The team qualified for the World Cup that year, 1994, the first time in 44 years.

Claure told the South Miami Harold in 2013 that he learned from the federation president Guido Loayza, "His persistence against all odds was an eye opener."

A few days later, when he needed to fly back to Bolivia, he called up that company and tried to buy his miles back.

They wanted $8,000. A 400% markup in a matter of days! That kind of profit attracted him to start his own gray market business of selling airline miles.

The airlines tried to tell him he couldn't do it.

"But we found a way to do it legally," Marcelo told Inc. back in 2004.

"It taught me that you don't have to do what people tell you, no matter how powerful they are. A lot of times, we live by the limits that are given to us, and it stunts our potential," he said.

So, he did and within a few years, he had built that stake into the leading wireless retailer in New England, he told the South Florida Journal back in 2013.

As a result of running that wireless business, he figured out that mobile phone maker Motorola priced its cell phones far cheaper in Canada than it did in the US.

So he convinced Bell Canada to buy extra phones and sell them to his company, which he sold to US retailers at a profit, still undercutting Motorola's US prices.

Motorola was not pleased, although the company would later become Claure's biggest business partner.

His most successful company, Brightstar, was launched when he and his team found a bigger niche: helping mobile phone makers distribute their phones to Latin American telephone companies.

The phone makers disliked dealing with all the customs regulations and the phone companies liked having a partner that could quickly fill phone orders.

Motorola partnered with Brightstar and saw its Latin American sales zoom.

"The secret was," Marcelo told Inc. in 2004, "that I changed the rules of distribution."

Masayoshi Son, who's own wealth arose from the wireless telecom business, bought a majority stake in Brightstar for $1.26 billion in 2014, leaving Claure with a 47% stake.

Softbank agreed to slowly buy more of Claure's stake, Reuters reported. Brightstar is still a part of Softbank's portfolio.

Softbank bought Sprint, the struggling No. 3 carrier, in 2013 for $21.6 billion.

Son hand-selected Claure to be CEO and turn the company around. He spent four years as CEO rejuvenating the company's fortunes by cutting expenses and improving the brand's reputation.

Sprint went from losing customers to gaining more than 2.1 million, and Claure orchestrated a merger of Sprint with T-Mobile.

So far, that deal has faced endless roadblocks but the companies are still working on it.

In 2018, Claure moved from CEO to executive chairman and became COO of Softbank.

The stunt, where Paul jumped on a trampoline hanging from a helicopter, was the brainchild of internet marketing pro Jason Neubauer.

Here he is telling CNBC about the new fund:

Softbank COO: We think the time is right to launch a fund – Softbank style from CNBC.

Back in 2014, when he sold a stake to Softbank, his net worth was estimated to be more than $900 million. And his fortunes under SoftBank have only improved.

His Miami waterfront mansion was formerly owned by Miami Heat legend Rony Seikaly, and in 2017 was put on the rental market for $60,000 a month, The RealDeal reported.

It's a 9,400 Mediterranean-style home with nine bedrooms, nine baths and two half-baths.

Claure is part owner and chairman of Inter Miami CF, which is David Beckham's new major league soccer team scheduled to start playing in March, 2020.

He's also the chairman of Club Bolivar, Bolivia's top soccer team.

That means Claure is buddies with co-owner Beckham. The other owners of the team include MasTec's Jorge Mas and Jose Mas and Claure's boss and friend SoftBank CEO Masayoshi Son.

OLPC created a low-cost green laptop and gave them away to the world's poorest children in developing nations. It gave away around 3 million laptops in the ten years that it was going strong, the Verge reports.

In 2016, while at Sprint, Claure created the 1Million Project Foundation to connect disadvantaged communities to the internet.

Heard #CostaRica has some of the best waves for surfing. I’m putting the destination on my bucket list. 🌊 #NationalSurfingDay pic.twitter.com/6mnyAxi5aZ

The charities involve projects to the clean oceans, children's hospitals and Reporters Without Borders. The group put together a website to encourage donations.

"He doesn't have to show you he's the smartest guy in the room by talking," one of his Brightstar business partners said of him to Inc. back in 2004. "He shows you by the kind of people he hires and his belief in them."

A lawyer named Clay Parker who worked with both Brightstar and Claure for more than 20 years told the Miami Herald in 2018:

"Marcelo wants to be king of the world," and that his view is "if he works hard, he can accomplish it."

He told the South Florida Business Journal much the same thing: that he attributes his success to "hard work and determination."