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Why?
Because at 1 p.m. Eastern today
The store should come back following the event and will have all the details about Apple's new devices.
You can follow our coverage of Apple's iPhone event live right here.
While you wait, why not catch up on everything Apple is about to announce?
Here's a look at the new software for iPhones and iPads, iOS 7 >>
And check out all the rumors about Apple's next iPhone, the iPhone 5S >>