Steve Kovach, Business Insider
Fiona Swerdlow, the head of research at the National
"One of the most challenging things for a retail exec is where do you start?" said Swerdlow. "I think they all do believe that tablet shopping is here to stay and has a lot of growth ahead."
With technology and the behavior of consumers constantly changing, retailers have to do a lot work to get things right.
"This is not something for the faint of heart," said Swerdlow.