<div id="ooyalaplayer" style="width: 800px; height: 450px;"></div><div style="display:none;" id="kalturavideoplaceholder">kalturavideoplaceholder</div><div><div><script src="https://apis.google.com/js/platform.js"></script><div class="g-ytsubscribe" data-channel="BusinessInsider" data-layout="full" data-count="default"></div></div></div><p class="embed-spacer"></p><p>Dear Kate's underwear is designed specifically to offer women piece of mind during their period, along with women's other real world needs.</p><p><em>Produced by <a href="http://www.businessinsider.com/author/jacqui-frank" target="_blank">Jacqui Frank</a>. Camera by <a href="http://www.businessinsider.com/author/devan-joseph" target="_blank">Devan Joseph</a>.&#xa0;</em></p><p><strong>Follow BI Video:</strong><span>&#xa0;</span><a href="https://www.facebook.com/BusinessInsider.Video" target="_blank">On Facebook</a></p>

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This revolutionary underwear is shaking up the $26.5 billion feminine hygiene market

kalturavideoplaceholderDear Kate's underwear is designed specifically to offer women piece of mind during their period, along with women's other real world needs.Produced by Jacqui Frank. Camera by Devan Joseph.&#xa0;Follow BI Video:&#xa0;On Facebook

kalturavideoplaceholderDear Kate's underwear is designed specifically to offer women piece of mind during their period, along with women's other real world needs. Produced by Jacqui Frank.

This revolutionary underwear is shaking up the $26.5 billion feminine hygiene market

Jacqui Frank

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