And women pay less than men.
The shop is currently popped up in Pittsburgh, Pennsylvania, and will next travel to New Orleans, Louisiana. Currently, those identifying as women are charged only 76% of what men are charged.
The project's website states:
Our inaugural project, 76<100, focuses on the wage gap in Pennsylvania, where women earn just 76% of what men earn. Mirroring this inequality, male shoppers at this location will be charged 100% of the
The project is a not-for-profit and the website is lessthan100.org.