We Really Hope Kia Brings This 'Impish' Concept Car To Life

The Frankfurt Motor Show - the world's biggest car expo - is in full swing this week, and Kia is among the automakers revealing their latest wares.

Along with the all-new version of the Soul, Kia has brought along a much more exciting concept, dubbed the Niro.

The Korean automaker calls the "playful but gutsy, sturdy yet impish" car a "hero for the city."

To cut through the marketing speak, it's a concept made to test European taste for a new B-Segment competitor.

The B-Segment, also dubbed Supermini, is made up of small, usually hatchback, cars, often with more fun and unusual styling than the typical sedan. It's a big deal in Europe, and steadily becoming more important in the US.

If a more staid version of the Niro does make it into production, it could well jump to American shores, to compete with more established B-Segment entries like the Ford Fiesta and Nissan Juke.

We like what we see so far. Here's hoping it makes it into production (after a few changes).