Pumpkin Spice Latte season has begun at Starbucks - even though the iconic beverage isn't officially on the menu yet.
On a trip to a New York City Starbucks Friday morning, Business Insider's Amanda McKelvey successfully ordered the seasonal drink.
Amanda McKelvey
She isn't the only one. Dozens of people have posted on social media with photographic evidence that they've successfully purchased a Pumpkin Spice Latte ahead of its official launch.
For the last week, Starbucks' Pumpkin Spice Latte Twitter account had been hinting at an early Friday reveal of the drink.
Online rumors indicate that the official launch date will be on September 5.
While some have expressed concern that PSL season is starting too early at Starbucks this year, the September 1 early launch is in line with what the chain has done in years past. The PSL's shifting debut date is mostly influenced by what day of the week Labor Day fall on - not a mission to start fall earlier every year.
Anaele Pelisson / Business Insider
STARBUCKS FACEBOOK. SEPTEMBER 1ST. I'M EXCITED POPCORN'S EXCITED GET EXCITED!!! pic.twitter.com/FqsfPMQWeO
- Pumpkin Spice Latte (@TheRealPSL) August 30, 2017