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That's one of the reasons why custom menswear - and suits in particular - has become so popular over the past few years. In fact, some men will travel across the globe to buy a suit that fits them well. But with Knot Standard, that's not necessary at all. Founded in 2010, as one of the early first online-only custom menswear companies, it was also the first to evolve to include several brick-and-mortar showrooms. With seven locations, Knot Standard now offers handmade custom suits at the same price as off-the-rack stores.
"Personalization is no longer a trend - it is the future of clothing. And for something as personal as a great suit, you shouldn't be forced to buy it from a warehouse," says Matthew Mueller, cofounder of Knot Standard. "Off-the-shelf products are at best an estimate of what will look good on you. Treating each customer as totally unique is the essence of our business."
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