TOP STORY
JOIN OUR LIVE EVENT ON JULY 8: How TikTok has transformed the music industry
advertising11 Jun 2021, 08:52

YouTube faces more brand-safety backlash from advertisers
YouTube faces more brand-safety backlash from advertisers
Hi and welcome to Insider Advertising for June 11. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Programming note: This is the la...
advertising10 Jun 2021, 05:27

Instagram unveiled new features aimed at helping creators earn money
Instagram unveiled new features aimed at helping creators earn money
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Si...
advertising10 Jun 2021, 03:22

Carolyn Everson has left Facebook and is reportedly eyeing a CEO role
Carolyn Everson has left Facebook and is reportedly eyeing a CEO role
Hi and welcome to Insider Advertising for June 10. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Programming note: Tomorrow will ...
advertising09 Jun 2021, 04:58

What advertisers are saying about HBO Max's new ad-supported tier
What advertisers are saying about HBO Max's new ad-supported tier
Hi and welcome to this weekly edition of the Insider Advertising newsletter. I'm Lucia Moses, deputy editor, and this week in advertising and media news: Adver...
advertising08 Jun 2021, 18:23

See the pitch decks that fast-growing advertising and media startups used to raise millions from top VCs
See the pitch decks that fast-growing advertising and media startups used to raise millions from top VCs
Investors are pouring money into advertising, media, and marketing startups. They're trying to capitalize on changing consumer habits and marketers' need to en...
advertising08 Jun 2021, 04:22

Lerma splits from The Richards Group
Lerma splits from The Richards Group
Hi and welcome to Insider Advertising for June 8. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Lerma splits from The Richards Gr...
advertising07 Jun 2021, 03:52

Facebook's Trump ban will last at least 2 years
Facebook's Trump ban will last at least 2 years
Hi and welcome to Insider Advertising for June 7. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Facebook's Trump ban. HBO Max's a...
advertising04 Jun 2021, 04:22

Mark Penn's MDC-Stagwell merger faces more opposition
Mark Penn's MDC-Stagwell merger faces more opposition
Hi and welcome to Insider Advertising for June 4. I'm deputy editor Lucia Moses, filling in for Lauren Johnson, and here's what's going on: MDC-Stagwell merger...
advertising03 Jun 2021, 17:52

An influencer boxing event got a cease and desist email, apparently from TikTok's parent company
An influencer boxing event got a cease and desist email, apparently from TikTok's parent company
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Si...
advertising03 Jun 2021, 05:52

Google toughens its stance on ad tracking
Google toughens its stance on ad tracking
Hi and welcome to Insider Advertising for June 3. I'm deputy editor Lucia Moses, filling in for Lauren Johnson, and here's what's going on: Google toughens up ...
advertising01 Jun 2021, 06:22

OpenX is exploring a sale
OpenX is exploring a sale
Hi and welcome to Insider Advertising for June 1. I'm deputy editor Lucia Moses, filling in for Lauren Johnson, and here's what's going on: OpenX explores a sa...
advertising30 May 2021, 14:52

'Vamp Me Via Zoom': How personal ads at The New York Review of Books embraced the language of the pandemic
'Vamp Me Via Zoom': How personal ads at The New York Review of Books embraced the language of the pandemic
At The New York Review of Books, COVID-19, Zoom, and vaccines made their way into the personal ads. Sharmaine Ong, who manages the ads, gave Insider a look at ...
advertising29 May 2021, 19:03

Seeking nominations for the top investors in the creator economy and influencer industry
Seeking nominations for the top investors in the creator economy and influencer industry
Insider is compiling our 2nd annual list of the top VCs and investors funding the creator economy. We'll consider factors like the success of their portfolio c...
advertising29 May 2021, 18:26

MGM deal throws other Hollywood giants in the spotlight
MGM deal throws other Hollywood giants in the spotlight
Hi and welcome to Insider Advertising for May 28. I'm deputy editor Lucia Moses, filling in for Lauren Johnson, and here's what's going on: Hollywood acquisiti...
advertising29 May 2021, 16:43

The execs vying for power in Amazon's acquisition of MGM
The execs vying for power in Amazon's acquisition of MGM
Hi and welcome to Insider Advertising for May 27. I'm senior advertising reporter Lauren Johnson, and here's what's going on: The execs vying for power in Amaz...
advertising26 May 2021, 04:51

WarnerMedia execs mourn the Disney deal that never happened
WarnerMedia execs mourn the Disney deal that never happened
Hi and welcome to the Insider Advertising newsletter, where I go over the big news in advertising and media news, including: TimeWarner's alternate scenario. A...
advertising25 May 2021, 03:51

Ad agencies are hiring again
Ad agencies are hiring again
Hi and welcome to Insider Advertising for May 25. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Ad agencies are hiring again. Omn...
advertising24 May 2021, 04:21

Meet the PR firms challenging the giants
Meet the PR firms challenging the giants
Hi and welcome to Insider Advertising for May 24. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Check out the PR firms challengin...
advertising21 May 2021, 04:03

Here's how much streaming subscribers are worth
Here's how much streaming subscribers are worth
Hi and welcome to Insider Advertising for May 21. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Here's how much streaming subscri...
advertising20 May 2021, 18:22

Olivia Jade is rebuilding her influencer business after the college-admissions scandal
Olivia Jade is rebuilding her influencer business after the college-admissions scandal
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Si...
advertising20 May 2021, 03:32

WarnerMedia and Discovery's merger is spurring M&A chatter
WarnerMedia and Discovery's merger is spurring M&A chatter
Hi and welcome to Insider Advertising for May 20. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Media M&A chatter. Lachlan Murdoc...
advertising19 May 2021, 06:51

Where WarnerMedia-Discovery will find $3 billion in cuts
Where WarnerMedia-Discovery will find $3 billion in cuts
Hi and welcome to the Insider Advertising newsletter, where we break down the big news in advertising and media news, including: WarnerMedia-Discovery cuts TV ...
advertising18 May 2021, 04:21

WarnerMedia staffers are bracing for the AT&T spinoff
WarnerMedia staffers are bracing for the AT&T spinoff
Hi and welcome to Insider Advertising for May 18. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Inside AT&T's spin off of WarnerM...
advertising17 May 2021, 03:51

AT&T is reportedly spinning off its media assets to Discovery
AT&T is reportedly spinning off its media assets to Discovery
Hi and welcome to Insider Advertising for May 17. I'm senior advertising reporter Lauren Johnson, and here's what's going on: AT&T's media sale to Discovery. A...
advertising14 May 2021, 04:20

Facebook advertisers are getting hit by Apple's privacy changes
Facebook advertisers are getting hit by Apple's privacy changes
Hi and welcome to Insider Advertising for May 14. I'm senior advertising reporter Lauren Johnson, and here's what's going on: First: Nominations for the most i...
advertising13 May 2021, 18:21

How Instagram plans to prioritize smaller, emerging creators
How Instagram plans to prioritize smaller, emerging creators
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Si...
advertising11 Jun 2021, 08:52

YouTube faces more brand-safety backlash from advertisers
YouTube faces more brand-safety backlash from advertisers
Hi and welcome to Insider Advertising for June 11. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Programming note: This is the last daily edition of the newsletter. Than...
advertising09 Jun 2021, 04:58

What advertisers are saying about HBO Max's new ad-supported tier
What advertisers are saying about HBO Max's new ad-supported tier
Hi and welcome to this weekly edition of the Insider Advertising newsletter. I'm Lucia Moses, deputy editor, and this week in advertising and media news: Advertisers rate HBO Max's new ad-supported t...
advertising07 Jun 2021, 03:52

Facebook's Trump ban will last at least 2 years
Facebook's Trump ban will last at least 2 years
Hi and welcome to Insider Advertising for June 7. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Facebook's Trump ban. HBO Max's ad pitch. Providence Equity's Jonathan Ne...
advertising03 Jun 2021, 05:52

Google toughens its stance on ad tracking
Google toughens its stance on ad tracking
Hi and welcome to Insider Advertising for June 3. I'm deputy editor Lucia Moses, filling in for Lauren Johnson, and here's what's going on: Google toughens up on ad tracking. Revcontent acquired. Ede...
advertising29 May 2021, 19:03

Seeking nominations for the top investors in the creator economy and influencer industry
Seeking nominations for the top investors in the creator economy and influencer industry
Insider is compiling our 2nd annual list of the top VCs and investors funding the creator economy. We'll consider factors like the success of their portfolio companies and their impact on creators. P...
advertising26 May 2021, 04:51

WarnerMedia execs mourn the Disney deal that never happened
WarnerMedia execs mourn the Disney deal that never happened
Hi and welcome to the Insider Advertising newsletter, where I go over the big news in advertising and media news, including: TimeWarner's alternate scenario. Apple's new ad reviewed. Advertisers batt...
advertising21 May 2021, 04:03

Here's how much streaming subscribers are worth
Here's how much streaming subscribers are worth
Hi and welcome to Insider Advertising for May 21. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Here's how much streaming subscribers are worth. Wells Fargo's CMO exits....
advertising19 May 2021, 06:51

Where WarnerMedia-Discovery will find $3 billion in cuts
Where WarnerMedia-Discovery will find $3 billion in cuts
Hi and welcome to the Insider Advertising newsletter, where we break down the big news in advertising and media news, including: WarnerMedia-Discovery cuts TV ad prices spike Anheuser-Busch's data pl...
advertising18 May 2021, 04:21

WarnerMedia staffers are bracing for the AT&T spinoff
WarnerMedia staffers are bracing for the AT&T spinoff
Hi and welcome to Insider Advertising for May 18. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Inside AT&T's spin off of WarnerMedia. Cision faces lawsuit. Vrbo's ad ba...
advertising10 Jun 2021, 05:27

Instagram unveiled new features aimed at helping creators earn money
Instagram unveiled new features aimed at helping creators earn money
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here. In this week's edition: Instagram unveiled three ...
advertising10 Jun 2021, 03:22

Carolyn Everson has left Facebook and is reportedly eyeing a CEO role
Carolyn Everson has left Facebook and is reportedly eyeing a CEO role
Hi and welcome to Insider Advertising for June 10. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Programming note: Tomorrow will be the last daily edition of this newsletter. We'll be back in July - and in you...
advertising08 Jun 2021, 18:23

See the pitch decks that fast-growing advertising and media startups used to raise millions from top VCs
See the pitch decks that fast-growing advertising and media startups used to raise millions from top VCs
Investors are pouring money into advertising, media, and marketing startups. They're trying to capitalize on changing consumer habits and marketers' need to ensure their ads are working. Check out these pitch decks to see how these startup...
advertising08 Jun 2021, 04:22

Lerma splits from The Richards Group
Lerma splits from The Richards Group
Hi and welcome to Insider Advertising for June 8. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Lerma splits from The Richards Group. The Atlantic's union. Tracer raises $9.9 million. If this email was forwarded to you, sign up here for...
advertising04 Jun 2021, 04:22

Mark Penn's MDC-Stagwell merger faces more opposition
Mark Penn's MDC-Stagwell merger faces more opposition
Hi and welcome to Insider Advertising for June 4. I'm deputy editor Lucia Moses, filling in for Lauren Johnson, and here's what's going on: MDC-Stagwell merger opposition. Google search rival prepped. MoviePass settlement. If this email was forwarded to you, sign up...
advertising03 Jun 2021, 17:52

An influencer boxing event got a cease and desist email, apparently from TikTok's parent company
An influencer boxing event got a cease and desist email, apparently from TikTok's parent company
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here. In this week's edition: An influencer boxing even...
advertising01 Jun 2021, 06:22

OpenX is exploring a sale
OpenX is exploring a sale
Hi and welcome to Insider Advertising for June 1. I'm deputy editor Lucia Moses, filling in for Lauren Johnson, and here's what's going on: OpenX explores a sale. Who'll run Discovery-WarnerMedia. Fastest-growing DTC brands. If this email was forwarded to you, sign ...
advertising30 May 2021, 14:52

'Vamp Me Via Zoom': How personal ads at The New York Review of Books embraced the language of the pandemic
'Vamp Me Via Zoom': How personal ads at The New York Review of Books embraced the language of the pandemic
At The New York Review of Books, COVID-19, Zoom, and vaccines made their way into the personal ads. Sharmaine Ong, who manages the ads, gave Insider a look at her favorites from the last year. One began: "Tony Fauci Seeks Deborah Birx." A ...
advertising29 May 2021, 18:26

MGM deal throws other Hollywood giants in the spotlight
MGM deal throws other Hollywood giants in the spotlight
Hi and welcome to Insider Advertising for May 28. I'm deputy editor Lucia Moses, filling in for Lauren Johnson, and here's what's going on: Hollywood acquisition targets. HBO Max's plans. Agency travel comes back. If this email was forwarded to you, sign up here for...
advertising29 May 2021, 16:43

The execs vying for power in Amazon's acquisition of MGM
The execs vying for power in Amazon's acquisition of MGM
Hi and welcome to Insider Advertising for May 27. I'm senior advertising reporter Lauren Johnson, and here's what's going on: The execs vying for power in Amazon's acquisition of MGM. You & Mr. Jones hires a CTO. The top UK TikTok stars. If this email was forwarded ...
advertising25 May 2021, 03:51

Ad agencies are hiring again
Ad agencies are hiring again
Hi and welcome to Insider Advertising for May 25. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Ad agencies are hiring again. Omnicom Public Relations Group's new CEO. Instagram gives creators more data. If this email was forwarded to y...
advertising24 May 2021, 04:21

Meet the PR firms challenging the giants
Meet the PR firms challenging the giants
Hi and welcome to Insider Advertising for May 24. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Check out the PR firms challenging the giants. Meet David Zaslav. Marketing tech startup Key raises $3 million. If this email was forwarded ...
advertising20 May 2021, 18:22

Olivia Jade is rebuilding her influencer business after the college-admissions scandal
Olivia Jade is rebuilding her influencer business after the college-admissions scandal
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here. In this week's edition: Lori Loughlin's daughter ...
advertising20 May 2021, 03:32

WarnerMedia and Discovery's merger is spurring M&A chatter
WarnerMedia and Discovery's merger is spurring M&A chatter
Hi and welcome to Insider Advertising for May 20. I'm senior advertising reporter Lauren Johnson, and here's what's going on: Media M&A chatter. Lachlan Murdoch's future at Fox. Coca-Cola's fumbles with non-soda brands. If this email was forwarded to you, sign up he...
advertising17 May 2021, 03:51

AT&T is reportedly spinning off its media assets to Discovery
AT&T is reportedly spinning off its media assets to Discovery
Hi and welcome to Insider Advertising for May 17. I'm senior advertising reporter Lauren Johnson, and here's what's going on: AT&T's media sale to Discovery. Advertising search consultants. Nike returns to the office. If this email was forwarded to you, sign up here...
advertising14 May 2021, 04:20

Facebook advertisers are getting hit by Apple's privacy changes
Facebook advertisers are getting hit by Apple's privacy changes
Hi and welcome to Insider Advertising for May 14. I'm senior advertising reporter Lauren Johnson, and here's what's going on: First: Nominations for the most innovative chief marketing officers in the world are due on Monday. Submit your nominations here. Facebook a...
advertising13 May 2021, 18:21

How Instagram plans to prioritize smaller, emerging creators
How Instagram plans to prioritize smaller, emerging creators
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here. In this week's edition: An Instagram exec says Reels is the "biggest opportu...