TOP STORY
What YouTube pays for 1 million views, the business of Pinterest influencers, and TikTok's invite-only tool for marketers
advertising15 Jan 2020, 07:22

Inside Time magazine's growth plans, Casper's buzzy IPO, and Amazon's $17 billion ad business
Inside Time magazine's growth plans, Casper's buzzy IPO, and Amazon's $17 billion ad business
REUTERS/Elijah Nouvelage Marc Benioff. Hi! Welcome to the Advertising and Media Insider newsletter. I'm Lauren Johnson, a senior advertising reporter filling i...
advertising14 Jan 2020, 23:33

TGI Fridays CEO says immigration reform is one of the biggest challenges in the restaurant industry
TGI Fridays CEO says immigration reform is one of the biggest challenges in the restaurant industry
TGI Fridays CEO Ray Blanchette told Business Insider that the restaurant industry should push for immigration reform - especially as companies deal with record...
advertising14 Jan 2020, 22:05

Build-A-Bear will debut a Baby Yoda stuffed animal as customers scramble to get their hands on toys based on the adorable character from 'The Mandalorian'
Build-A-Bear will debut a Baby Yoda stuffed animal as customers scramble to get their hands on toys based on the adorable character from 'The Mandalorian'
Build-A-Bear is going to start selling Baby Yoda stuffed animals as demand for the adorable character from the "Star Wars" show "The Mandalorian" booms. "I'm e...
advertising14 Jan 2020, 02:30

Facebook advertising isn't going out the window, but we could see a transformation
Facebook advertising isn't going out the window, but we could see a transformation
At Business Insider Intelligence, our mission is to bring you the most important insights, data and analysis from the digital world. So when we come across out...
advertising13 Jan 2020, 22:08

Gen Z and boomers have nothing in common when it comes to their most trusted brands
Gen Z and boomers have nothing in common when it comes to their most trusted brands
Gen Z and baby boomers are at odds when it comes to trusting brands. Data-intelligence company Morning Consult conducted thousands of interviews to get a sense...
advertising12 Jan 2020, 21:00

A 50-year-old built a lucrative business on YouTube by posting videos about the snakes, geckos, and alligator he owns
A 50-year-old built a lucrative business on YouTube by posting videos about the snakes, geckos, and alligator he owns
Brian Barczyk is a 50-year-old YouTube star who is known for his vlog-style content about his life and the snakes, geckos, and other reptiles he owns and breed...
advertising11 Jan 2020, 19:30

Salary confusion, job upheaval, and tensions with management: Hearst Magazines employees talk about why they unionized
Salary confusion, job upheaval, and tensions with management: Hearst Magazines employees talk about why they unionized
Photo by Bryan Bedder/Getty Images for Hearst Hearst Magazines president Troy Young Hearst Magazines editorial employees at big-name titles including Cosmopoli...
advertising10 Jan 2020, 20:24

The definitive story of Publicis Groupe's controversial AI platform Marcel, which has been hampered by confusion, ridicule, and delays
The definitive story of Publicis Groupe's controversial AI platform Marcel, which has been hampered by confusion, ridicule, and delays
Getty Images Microsoft CEO Satya Nadella and Publicis Groupe CEO Arthur Sadoun introduce the beta version of Marcel in Paris in May 2018. AI platform Marcel wa...
advertising10 Jan 2020, 19:49

'x is y': Elon Musk sent a cryptic tweet in response to his partner Grimes as rumors about her apparent pregnancy swirl
'x is y': Elon Musk sent a cryptic tweet in response to his partner Grimes as rumors about her apparent pregnancy swirl
Evan Agostini/AP Elon Musk and Grimes. Elon Musk posted a cryptic message in reply to photos of his girlfriend Grimes with an apparent baby bump saying "x is y...
advertising10 Jan 2020, 01:17

Facebook CEO Mark Zuckerberg is ditching his tradition of setting himself wacky New Year's resolutions
Facebook CEO Mark Zuckerberg is ditching his tradition of setting himself wacky New Year's resolutions
Facebook CEO Mark Zuckerberg is ditching his tradition of setting himself annual challenges. The 34-year-old billionaire exec said that he's now handling more ...
advertising9 Jan 2020, 20:22

Taco Bell will test a 6-figure salary for managers and roll out paid sick leave as fast food's war for talent continues to rage
Taco Bell will test a 6-figure salary for managers and roll out paid sick leave as fast food's war for talent continues to rage
Taco Bell will begin offering a $100,000 salary for restaurants' general managers at certain company-owned locations starting later this year. The fast-food ch...
advertising9 Jan 2020, 02:58

McDonald's gets slammed with new lawsuit claiming black franchisees were 'disparately strong armed' out of system
McDonald's gets slammed with new lawsuit claiming black franchisees were 'disparately strong armed' out of system
Two black McDonald's executives filed a lawsuit claiming they faced discrimination at the fast-food giant, as well as retaliation for speaking out the unequal ...
advertising9 Jan 2020, 01:27

2 black McDonald's executives allege discrimination and 'irrational, vile, and cruel' retaliation at the fast-food giant in new lawsuit
2 black McDonald's executives allege discrimination and 'irrational, vile, and cruel' retaliation at the fast-food giant in new lawsuit
Two black McDonald's executives claim in a lawsuit filed on Tuesday that they faced discrimination, a hostile work environment, and "irrational, vile, and crue...
advertising8 Jan 2020, 01:08

Facebook exec Andrew Bosworth warns fellow employees against using their power to stop Trump's re-election
Facebook exec Andrew Bosworth warns fellow employees against using their power to stop Trump's re-election
Facebook executive Andrew Bosworth has warned employees against trying to use the social network to prevent Trump's re-election. In an internal memo leaked to ...
advertising7 Jan 2020, 03:29

Hooters is adding vegetarian plant-based wings to the menu as the 'breastaurant' chain attempts to win over millennials and women
Hooters is adding vegetarian plant-based wings to the menu as the 'breastaurant' chain attempts to win over millennials and women
Hooters is adding plant-based wings to the menu, a vegetarian option made in partnership with meat alternative maker Quorn. The chicken chain hopes that the pl...
advertising6 Jan 2020, 20:03

The parent company of KFC and Taco Bell is acquiring Habit Burger, a burger chain with a cult following
The parent company of KFC and Taco Bell is acquiring Habit Burger, a burger chain with a cult following
Yum Brands, the parent company of KFC, Taco Bell, and Pizza Hut, announced Monday it is acquiring Habit Burger Grill's parent company. Habit Burger Grill is a ...
advertising5 Jan 2020, 19:56

Beyond Meat's chief growth officer says he 'can't remember when we've ever said no' to creating a new menu item for a fast-food chain
Beyond Meat's chief growth officer says he 'can't remember when we've ever said no' to creating a new menu item for a fast-food chain
Beyond Meat is building the capabilities to create unique plant-based "meat" products for every fast-food chain possible, from fried chicken to meatballs. "I c...
advertising3 Jan 2020, 20:42

Weight Watchers draws Twitter controversy after poorly timed promoted post coincides with assassination of Iran's top military leader
Weight Watchers draws Twitter controversy after poorly timed promoted post coincides with assassination of Iran's top military leader
WW, formerly known as Weight Watchers, became the subject of internet controversy after an unfortunately timed promoted post coincided with the news of a US ai...
advertising3 Jan 2020, 03:27

Direct-to-consumer brands came into their own in 2019. Here are the trends that marked their evolution from challengers into viable businesses.
Direct-to-consumer brands came into their own in 2019. Here are the trends that marked their evolution from challengers into viable businesses.
Direct-to-consumer companies matured in 2019, moving from short-term goals like consumer acquisition to long-term objectives like profitability. In the process...
advertising3 Jan 2020, 00:30

A Harvard student says being a YouTube influencer helps pay her college tuition
A Harvard student says being a YouTube influencer helps pay her college tuition
Sienna Santer is a second-year Harvard student and a YouTube influencer with more than 300,000 subscribers. Her channel took off after she uploaded a video of ...
advertising2 Jan 2020, 22:33

Raising Canes' CEO had a disastrous Reddit AMA in which he dodged questions on Trump, LGBT issues, and Cane's sauce
Raising Canes' CEO had a disastrous Reddit AMA in which he dodged questions on Trump, LGBT issues, and Cane's sauce
Raising Cane's CEO Todd Graves had a disastrous Reddit AMA on Wednesday, after he failed to live up to the "ask me anything" prompt. Reddit users turned on Gra...
advertising31 Dec 2019, 20:26

The most horrifying and bizarre fast-food menu items of the last decade
The most horrifying and bizarre fast-food menu items of the last decade
The last decade was a wild time in fast food. From Burger King's Mac 'N Cheetos to KFC's Double Down, here are the most bizarre menu items that launched over t...
advertising31 Dec 2019, 18:30

The best ads of the decade
The best ads of the decade
YouTube The past decade was marked by many memorable ads, as marketers like P&G and Nike embraced political and social issues and others like Burger King and K...
advertising30 Dec 2019, 20:55

Police say a Florida Grubhub driver attacked 2 Burger King workers, swinging a 3-foot ashtray after being told his order wasn't ready
Police say a Florida Grubhub driver attacked 2 Burger King workers, swinging a 3-foot ashtray after being told his order wasn't ready
A Grubhub deliveryman was arrested on Saturday, with police saying he attacked two employees at a Florida Burger King. According to a police report, the driver...
advertising28 Dec 2019, 04:11

Homepages then and now. Here's how websites have evolved from 2010 to 2019.
Homepages then and now. Here's how websites have evolved from 2010 to 2019.
Website design trends have changed dramatically over the past 10 years, especially when it comes to homepages. When more people were browsing the internet on d...
advertising27 Dec 2019, 19:47

The fast-food menu item that defined the last decade is Taco Bell's Doritos Locos Taco
The fast-food menu item that defined the last decade is Taco Bell's Doritos Locos Taco
Taco Bell's Doritos Locos Taco is the fast-food menu item that defined the decade. The Doritos Locos Tacos fueled Taco Bell's turnaround, changed how fast-food...
advertising15 Jan 2020, 07:22

Inside Time magazine's growth plans, Casper's buzzy IPO, and Amazon's $17 billion ad business
Inside Time magazine's growth plans, Casper's buzzy IPO, and Amazon's $17 billion ad business
REUTERS/Elijah Nouvelage Marc Benioff. Hi! Welcome to the Advertising and Media Insider newsletter. I'm Lauren Johnson, a senior advertising reporter filling in for Lucia this week. If you're new to ...
advertising14 Jan 2020, 02:30

Facebook advertising isn't going out the window, but we could see a transformation
Facebook advertising isn't going out the window, but we could see a transformation
At Business Insider Intelligence, our mission is to bring you the most important insights, data and analysis from the digital world. So when we come across outstanding research from our partners that...
advertising11 Jan 2020, 19:30

Salary confusion, job upheaval, and tensions with management: Hearst Magazines employees talk about why they unionized
Salary confusion, job upheaval, and tensions with management: Hearst Magazines employees talk about why they unionized
Photo by Bryan Bedder/Getty Images for Hearst Hearst Magazines president Troy Young Hearst Magazines editorial employees at big-name titles including Cosmopolitan and Esquire recently joined a throng...
advertising10 Jan 2020, 01:17

Facebook CEO Mark Zuckerberg is ditching his tradition of setting himself wacky New Year's resolutions
Facebook CEO Mark Zuckerberg is ditching his tradition of setting himself wacky New Year's resolutions
Facebook CEO Mark Zuckerberg is ditching his tradition of setting himself annual challenges. The 34-year-old billionaire exec said that he's now handling more "social responsibility" and is raising a...
advertising9 Jan 2020, 01:27

2 black McDonald's executives allege discrimination and 'irrational, vile, and cruel' retaliation at the fast-food giant in new lawsuit
2 black McDonald's executives allege discrimination and 'irrational, vile, and cruel' retaliation at the fast-food giant in new lawsuit
Two black McDonald's executives claim in a lawsuit filed on Tuesday that they faced discrimination, a hostile work environment, and "irrational, vile, and cruel" retaliation at the fast-food giant. V...
advertising6 Jan 2020, 20:03

The parent company of KFC and Taco Bell is acquiring Habit Burger, a burger chain with a cult following
The parent company of KFC and Taco Bell is acquiring Habit Burger, a burger chain with a cult following
Yum Brands, the parent company of KFC, Taco Bell, and Pizza Hut, announced Monday it is acquiring Habit Burger Grill's parent company. Habit Burger Grill is a fast-casual burger chain with a massive ...
advertising3 Jan 2020, 03:27

Direct-to-consumer brands came into their own in 2019. Here are the trends that marked their evolution from challengers into viable businesses.
Direct-to-consumer brands came into their own in 2019. Here are the trends that marked their evolution from challengers into viable businesses.
Direct-to-consumer companies matured in 2019, moving from short-term goals like consumer acquisition to long-term objectives like profitability. In the process, many of them started using traditional...
advertising31 Dec 2019, 20:26

The most horrifying and bizarre fast-food menu items of the last decade
The most horrifying and bizarre fast-food menu items of the last decade
The last decade was a wild time in fast food. From Burger King's Mac 'N Cheetos to KFC's Double Down, here are the most bizarre menu items that launched over the last 10 years. Sign up for Business I...
advertising31 Dec 2019, 18:30

The best ads of the decade
The best ads of the decade
YouTube The past decade was marked by many memorable ads, as marketers like P&G and Nike embraced political and social issues and others like Burger King and KFC tried to use humor to sell products. ...
advertising14 Jan 2020, 23:33

TGI Fridays CEO says immigration reform is one of the biggest challenges in the restaurant industry
TGI Fridays CEO says immigration reform is one of the biggest challenges in the restaurant industry
TGI Fridays CEO Ray Blanchette told Business Insider that the restaurant industry should push for immigration reform - especially as companies deal with record-low unemployment rates. "150 years ago, an immigrant would come here and work i...
advertising14 Jan 2020, 22:05

Build-A-Bear will debut a Baby Yoda stuffed animal as customers scramble to get their hands on toys based on the adorable character from 'The Mandalorian'
Build-A-Bear will debut a Baby Yoda stuffed animal as customers scramble to get their hands on toys based on the adorable character from 'The Mandalorian'
Build-A-Bear is going to start selling Baby Yoda stuffed animals as demand for the adorable character from the "Star Wars" show "The Mandalorian" booms. "I'm excited to share we will be one of the first companies to provide the digital and...
advertising13 Jan 2020, 22:08

Gen Z and boomers have nothing in common when it comes to their most trusted brands
Gen Z and boomers have nothing in common when it comes to their most trusted brands
Gen Z and baby boomers are at odds when it comes to trusting brands. Data-intelligence company Morning Consult conducted thousands of interviews to get a sense of the companies consumers trust. Gen Z trusts tech giants like Google, Netflix...
advertising12 Jan 2020, 21:00

A 50-year-old built a lucrative business on YouTube by posting videos about the snakes, geckos, and alligator he owns
A 50-year-old built a lucrative business on YouTube by posting videos about the snakes, geckos, and alligator he owns
Brian Barczyk is a 50-year-old YouTube star who is known for his vlog-style content about his life and the snakes, geckos, and other reptiles he owns and breeds. He has built a lucrative career online as a reptile influencer who posts dail...
advertising10 Jan 2020, 20:24

The definitive story of Publicis Groupe's controversial AI platform Marcel, which has been hampered by confusion, ridicule, and delays
The definitive story of Publicis Groupe's controversial AI platform Marcel, which has been hampered by confusion, ridicule, and delays
Getty Images Microsoft CEO Satya Nadella and Publicis Groupe CEO Arthur Sadoun introduce the beta version of Marcel in Paris in May 2018. AI platform Marcel was intended to help Publicis stand out in an industry where the largest holding c...
advertising10 Jan 2020, 19:49

'x is y': Elon Musk sent a cryptic tweet in response to his partner Grimes as rumors about her apparent pregnancy swirl
'x is y': Elon Musk sent a cryptic tweet in response to his partner Grimes as rumors about her apparent pregnancy swirl
Evan Agostini/AP Elon Musk and Grimes. Elon Musk posted a cryptic message in reply to photos of his girlfriend Grimes with an apparent baby bump saying "x is y" on Friday.   It is not clear what the message means, or whether it could be a ...
advertising9 Jan 2020, 20:22

Taco Bell will test a 6-figure salary for managers and roll out paid sick leave as fast food's war for talent continues to rage
Taco Bell will test a 6-figure salary for managers and roll out paid sick leave as fast food's war for talent continues to rage
Taco Bell will begin offering a $100,000 salary for restaurants' general managers at certain company-owned locations starting later this year. The fast-food chain also announced on Thursday that it is now offering paid sick time for all wo...
advertising9 Jan 2020, 02:58

McDonald's gets slammed with new lawsuit claiming black franchisees were 'disparately strong armed' out of system
McDonald's gets slammed with new lawsuit claiming black franchisees were 'disparately strong armed' out of system
Two black McDonald's executives filed a lawsuit claiming they faced discrimination at the fast-food giant, as well as retaliation for speaking out the unequal treatment of black franchisees. "The disproportionate loss of nearly one-third o...
advertising8 Jan 2020, 01:08

Facebook exec Andrew Bosworth warns fellow employees against using their power to stop Trump's re-election
Facebook exec Andrew Bosworth warns fellow employees against using their power to stop Trump's re-election
Facebook executive Andrew Bosworth has warned employees against trying to use the social network to prevent Trump's re-election. In an internal memo leaked to The New York Times, Bosworth said he "desperately" didn't want Trump to win in 2...
advertising7 Jan 2020, 03:29

Hooters is adding vegetarian plant-based wings to the menu as the 'breastaurant' chain attempts to win over millennials and women
Hooters is adding vegetarian plant-based wings to the menu as the 'breastaurant' chain attempts to win over millennials and women
Hooters is adding plant-based wings to the menu, a vegetarian option made in partnership with meat alternative maker Quorn. The chicken chain hopes that the plant-based wings appeal to its aging core customer base, as well as millennials a...
advertising5 Jan 2020, 19:56

Beyond Meat's chief growth officer says he 'can't remember when we've ever said no' to creating a new menu item for a fast-food chain
Beyond Meat's chief growth officer says he 'can't remember when we've ever said no' to creating a new menu item for a fast-food chain
Beyond Meat is building the capabilities to create unique plant-based "meat" products for every fast-food chain possible, from fried chicken to meatballs. "I can't remember when we've ever said no" to a chain's idea for a new menu item, Be...
advertising3 Jan 2020, 20:42

Weight Watchers draws Twitter controversy after poorly timed promoted post coincides with assassination of Iran's top military leader
Weight Watchers draws Twitter controversy after poorly timed promoted post coincides with assassination of Iran's top military leader
WW, formerly known as Weight Watchers, became the subject of internet controversy after an unfortunately timed promoted post coincided with the news of a US airstrike that killed top Iranian general Qassem Soleimani. Several Twitter users ...
advertising3 Jan 2020, 00:30

A Harvard student says being a YouTube influencer helps pay her college tuition
A Harvard student says being a YouTube influencer helps pay her college tuition
Sienna Santer is a second-year Harvard student and a YouTube influencer with more than 300,000 subscribers. Her channel took off after she uploaded a video of herself moving into her dorm room. The video now has 4.8 million views. A year l...
advertising2 Jan 2020, 22:33

Raising Canes' CEO had a disastrous Reddit AMA in which he dodged questions on Trump, LGBT issues, and Cane's sauce
Raising Canes' CEO had a disastrous Reddit AMA in which he dodged questions on Trump, LGBT issues, and Cane's sauce
Raising Cane's CEO Todd Graves had a disastrous Reddit AMA on Wednesday, after he failed to live up to the "ask me anything" prompt. Reddit users turned on Graves after he declined to comment on what he called "touchy issues," such as LGBT...
advertising30 Dec 2019, 20:55

Police say a Florida Grubhub driver attacked 2 Burger King workers, swinging a 3-foot ashtray after being told his order wasn't ready
Police say a Florida Grubhub driver attacked 2 Burger King workers, swinging a 3-foot ashtray after being told his order wasn't ready
A Grubhub deliveryman was arrested on Saturday, with police saying he attacked two employees at a Florida Burger King. According to a police report, the driver became "agitated" when he was informed his order was not ready for pick-up, and...
advertising28 Dec 2019, 04:11

Homepages then and now. Here's how websites have evolved from 2010 to 2019.
Homepages then and now. Here's how websites have evolved from 2010 to 2019.
Website design trends have changed dramatically over the past 10 years, especially when it comes to homepages. When more people were browsing the internet on desktops than mobile phones, designers often tried to cram as much information on...
advertising27 Dec 2019, 19:47

The fast-food menu item that defined the last decade is Taco Bell's Doritos Locos Taco
The fast-food menu item that defined the last decade is Taco Bell's Doritos Locos Taco
Taco Bell's Doritos Locos Taco is the fast-food menu item that defined the decade. The Doritos Locos Tacos fueled Taco Bell's turnaround, changed how fast-food chains understand social media, and are still a customer favorite today. Sign u...
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