Brand deals are a top income source for many influencers. These collaborations often start with a pitch, through email or other methods. One of the earliest questions aspiring influencers will ask themselves is: How do I start working with brands? An influencer's in...

Finance influencers say that fake accounts impersonating them are rampant on Instagram. Scammers are copying real profiles to trick followers into thinking they are actually influencers. Fake accounts impersonating influencers abound on In...

Investors are pouring money into marketing and media startups. These startups are using technology to disrupt advertising and marketing. Check out these 25 decks to see how these startups sold their visions to VCs and other investors. Inve...

Twitter executives tried to reassure advertisers nervous about how the platform will change under Elon Musk. At the annual IAB NewFronts, Twitter executives maintained it was business as usual at the company. Twitter executives tried to re...

TikTok has created a new generation of digital stars who have built massive audiences on the app. But many creators are still experimenting with how to make money. TikTok ushered in a new generation of digital stars. But for many creators, it can be difficult to mak...

YouTube creators who are part of the Partner Program can monetize their videos with ads. The amount of money different creators make per video varies based on a variety of factors. We spoke with dozens of creators who shared how much money they've earned on YouTube....

The job of a PR expert is getting more complex as companies and public figures seek help navigating social issues. The industry is also growing with opportunities in areas like financial communications and data. Insider is tracking the new...

Influencers get paid a number of ways, from sponsorships to ad revenue. How much creators earn depends on factors like following size, engagement, and content category. Influencers earn money a number of ways, from sponsorships to selling merchandise. How much money...

Technology has upended the advertising business. Consumer privacy controls and changing shopper behavior are forcing advertisers to overhaul how they message to people. Here's a breakdown of Insider's coverage of how ad buyers and sellers are impacted. The advertisi...

Insider reviewed what some of the hottest companies pay marketers, ad, and PR employees. We crunched the numbers for Apple, Google, Microsoft, and Spotify, and others. They're hiring top ad experts to fine-tune their image and promote thei...

Ukrainian ad experts have formed a volunteer group targeting ads to Russia and Belarus. Their aim is to counter misinformation about Russia's attack on Ukraine. On the night of February 23, Nickolas Rekeda was hosting a party with his coll...

Public relations firms are hiring as the economy rebounds. Insider analyzed the latest government data to see how much PR firms pay employees. They include $280,000 for an EVP at Edelman and up to $135,000 for a senior associate at Teneo. Public relations firms of a...

Apollo Global followed its acquisition of Hollywood studio Legendary with a deal to buy part of TV station group Tegna. The private equity giant is poised to grow its po...

On Instagram, it can seem like the hashtags #ad and #sponsored are ubiquitous. Sponsorships with brands are how many influencers make an income on social media. On Instagram, more than 17 million posts have the hashtag #ad. Another 4 million have #sponsored. Sponsor...

Insider is launching a list of the top influencer-marketing and brand professionals on TikTok. We want to hear from you on the TikTok marketers that are helping brands grab attention on the app. TikTok has grown tremendously over the past ...

Brands like Crypto.com, Budweiser, and Doritos are planning ads for the upcoming Super Bowl on February 13. The game is the biggest stage for advertisers and is expected to be watched by nearly 100 million people. Brands are gearing up for...

The Biden administration is considering new rules for apps it views as a potential security risk. It's proposing new requirements for companies like TikTok that have ties to a "foreign adversary." The Biden administration is reviewing comm...