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How to gain followers on platforms like Instagram, YouTube, and TikTok
- Building an audience is one of the first steps toward becoming a professional content creator.
- Gaining followings on different social-media platforms requires different strategies.
How much money YouTubers get paid in a monthCreators who are part of YouTube's Partner Program can earn money from ads on their videos. This is a reliable source of income to influencers of many sizes, w...
How to gain followers on platforms like Instagram, YouTube, and TikTokBuilding an audience is one of the first steps toward becoming a professional content creator. Gaining followings on different social-media platforms requires ...
How TikTok is changing the music industryTikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. ...
How micro influencers get paid partnerships, from templates for reaching out to top brands to collaborate withMicro influencers are landing lucrative paid partnerships with brands by pitching themselves. Some slide into a brand's DMs while others create and send a medi...
Seeking nominations for the leading talent managers and agents for influencersInsider is updating its database of the leading managers and agents for social-media influencers. We want to hear from you on who to include in our updated dat...
How much YouTube pays for 1,000 views, according to creatorsYouTube creators can earn revenue from Google-placed advertisements on their videos. Despite the economic downturn, YouTubers say their earnings from ads are r...
Read the pitch decks that helped 17 creator economy startups raise millions of dollarsThe "creator economy" is catching the attention – and wallets — of notable VCs. Creator-focused startups are raising millions of dollars. The phrase "creator e...
We're looking for rising stars in the creator economy. Here's how to nominate yourself or someone you know.Insider is seeking nominations for this year's list of rising stars in the creator economy. Nominees must be 35 years old or younger, and work in the creator e...
How to get a YouTube video editor job and how much they earnIt's become increasingly common for YouTubers to hire editors to help with their videos. Being a YouTube video editor can be lucrative and become a full-time j...
Streaming enters a new reality with a boom in sports and drive for profitability as fresh voices continue to break through with innovative storytelling on new platformsHollywood is increasingly being reshaped by creative and technological change. Big entertainment players face pressure to make streaming profitable and satisfy...
How much YouTube pays for 1 million views, according to creatorsYouTube creators earn money from Google-placed ads on their videos. A number of factors determine how much money they make, including video views. While many f...
Seeking nominations for the top BIPOC-led influencer management agenciesThe creator economy has a long way to go in terms of diversity, equity, and inclusion (DEI). We want to hear from you on the top influencer management agencies...
Netflix has launched its ad-supported tier — here's everything we know about how the streaming giant is pitching advertisersNetflix launched its ad-supported tier in the US on November 3. Advertisers say Netflix is charging high prices for the placements. Netflix's new ad-supported ...
How influencers reach out to brands to get paid collaborationsBrand deals are a top income source for many influencers. These collaborations often start with a pitch, through email or other methods. One of the earliest qu...
How many YouTube subscribers you need to start making moneyCreators who are part of YouTube's Partner Program can monetize their videos with ads. To apply, creators must have at least 1,000 subscribers and 4,000 hours ...
Seeking nominations for the 2022 rising stars of Madison AvenueInsider is seeking nominations for its annual list of the rising stars of Madison Avenue. We're looking for future industry leaders that are pushing the envelo...
How to make money on Snapchat, according to creatorsSnapchat is a moneymaker for some creators who know how take advantage of the platform. Successful creators post content frequently to Spotlight, sign brand de...
Seeking nominations for the top brands for micro influencers to work withMicro influencers have fewer than 100,000 followers on a given social media platform. We want to hear from you on the top brands these creators should work wit...
This is how companies are reacting to the Queen's death – and not everyone is getting it rightElizabeth II, who died on Thursday, was Britain's longest-serving monarch. Many companies and brands have posted tributes to the late Queen on social media. Br...
Check out these 31 pitch decks that advertising startups used to raise millions from top investorsInvestors are pouring money into marketing and media startups. These startups are using technology to disrupt advertising and marketing. Read these 31 decks to...
A Dutch city has become the world's first to ban ads for meat in public places over climate concernsThe Dutch city of Haarlem has banned adverts for meat products. Meat adverts will be banned from Haarlem's buses and any screens in public places. A Dutch city...
How much money TikTokers make, according to creatorsTikTok has created a new generation of digital stars who have built massive audiences on the app. But many creators are still experimenting with how to make mo...
How much money YouTubers make, according to dozens of creatorsYouTube creators who are part of the Partner Program can monetize their videos with ads. The amount of money different creators make per video varies based on ...
Seeking nominations for the top music startups helping labels, artists, and other creators grow their businessesInsider is compiling a list of the top music startups helping artists, labels, and other creators. We want to hear from you on the most innovative and promisin...
Seeking nominations for the top executives in influencer marketingIn our second annual list, Insider is recognizing the leading executives in influencer marketing. We want to hear from you on who is building the best and most...
How creators and advertisers make money from user-generated content ads on platforms like TikTokTikTok has led to a surge in UGC, or user-generated content, ads. Advertisers are are turning to it as a cheap, authentic form of promotion. TikTok is fueling ...
How much money YouTubers get paid in a monthCreators who are part of YouTube's Partner Program can earn money from ads on their videos. This is a reliable source of income to influencers of many sizes, who earn 55% of a video's ad revenue. One...
How micro influencers get paid partnerships, from templates for reaching out to top brands to collaborate withMicro influencers are landing lucrative paid partnerships with brands by pitching themselves. Some slide into a brand's DMs while others create and send a media kit. The creator economy has grown so ...
Read the pitch decks that helped 17 creator economy startups raise millions of dollarsThe "creator economy" is catching the attention – and wallets — of notable VCs. Creator-focused startups are raising millions of dollars. The phrase "creator economy" skyrocketed as a buzzword in 202...
Streaming enters a new reality with a boom in sports and drive for profitability as fresh voices continue to break through with innovative storytelling on new platformsHollywood is increasingly being reshaped by creative and technological change. Big entertainment players face pressure to make streaming profitable and satisfy diverse audiences. Insider highlighted ...
Netflix has launched its ad-supported tier — here's everything we know about how the streaming giant is pitching advertisersNetflix launched its ad-supported tier in the US on November 3. Advertisers say Netflix is charging high prices for the placements. Netflix's new ad-supported tier, "Basic with Ads," rolled out on No...
Seeking nominations for the 2022 rising stars of Madison AvenueInsider is seeking nominations for its annual list of the rising stars of Madison Avenue. We're looking for future industry leaders that are pushing the envelope at their agencies. Insider is seeking...
This is how companies are reacting to the Queen's death – and not everyone is getting it rightElizabeth II, who died on Thursday, was Britain's longest-serving monarch. Many companies and brands have posted tributes to the late Queen on social media. Britain lost its longest-serving monarch a...
How much money TikTokers make, according to creatorsTikTok has created a new generation of digital stars who have built massive audiences on the app. But many creators are still experimenting with how to make money. TikTok ushered in a new generation ...
How much money YouTubers make, according to dozens of creatorsYouTube creators who are part of the Partner Program can monetize their videos with ads. The amount of money different creators make per video varies based on a variety of factors. We spoke with doze...
How to gain followers on platforms like Instagram, YouTube, and TikTokBuilding an audience is one of the first steps toward becoming a professional content creator. Gaining followings on different social-media platforms requires different strategies. Growing an audience is a huge piece of building a business...
How TikTok is changing the music industryTikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. TikTok is an essential promotional tool for music artists and record labels. Songs can rise up organically ...
Seeking nominations for the leading talent managers and agents for influencersInsider is updating its database of the leading managers and agents for social-media influencers. We want to hear from you on who to include in our updated database. Many top content creators have built teams with managers and agents to he...
How much YouTube pays for 1,000 views, according to creatorsYouTube creators can earn revenue from Google-placed advertisements on their videos. Despite the economic downturn, YouTubers say their earnings from ads are remaining steady. For the first time since YouTube started reporting its advertising revenue in 2019, the vi...
We're looking for rising stars in the creator economy. Here's how to nominate yourself or someone you know.Insider is seeking nominations for this year's list of rising stars in the creator economy. Nominees must be 35 years old or younger, and work in the creator economy or influencer marketing. Insider is looking for nominations for its inaug...
How to get a YouTube video editor job and how much they earnIt's become increasingly common for YouTubers to hire editors to help with their videos. Being a YouTube video editor can be lucrative and become a full-time job, with the right tricks. As the creator economy grows, creators are hiring more talent to help with tasks...
How much YouTube pays for 1 million views, according to creatorsYouTube creators earn money from Google-placed ads on their videos. A number of factors determine how much money they make, including video views. While many factors — content niche and country, among them — determine how much money a YouTuber earns on any particula...
Seeking nominations for the top BIPOC-led influencer management agenciesThe creator economy has a long way to go in terms of diversity, equity, and inclusion (DEI). We want to hear from you on the top influencer management agencies led by people of color. Despite fears of an upcoming recession, the creator eco...
How influencers reach out to brands to get paid collaborationsBrand deals are a top income source for many influencers. These collaborations often start with a pitch, through email or other methods. One of the earliest questions aspiring influencers will ask themselves is: How do I start working with brands? An influencer's in...
How many YouTube subscribers you need to start making moneyCreators who are part of YouTube's Partner Program can monetize their videos with ads. To apply, creators must have at least 1,000 subscribers and 4,000 hours of overall watch time. Creators on YouTube don't need hundreds of thousands of subscribers to start earning...
How to make money on Snapchat, according to creatorsSnapchat is a moneymaker for some creators who know how take advantage of the platform. Successful creators post content frequently to Spotlight, sign brand deals, or create AR lenses. While Snapchat is largely known for its ephemeral messaging, the platform is also...
Seeking nominations for the top brands for micro influencers to work withMicro influencers have fewer than 100,000 followers on a given social media platform. We want to hear from you on the top brands these creators should work with. Despite the economic downturn, influencer marketing is booming — it's expecte...
Check out these 31 pitch decks that advertising startups used to raise millions from top investorsInvestors are pouring money into marketing and media startups. These startups are using technology to disrupt advertising and marketing. Read these 31 decks to see how these startups sold their visions to VCs and other investors. Investors...
A Dutch city has become the world's first to ban ads for meat in public places over climate concernsThe Dutch city of Haarlem has banned adverts for meat products. Meat adverts will be banned from Haarlem's buses and any screens in public places. A Dutch city has become the first in the world to ban adverts for meat products in public sp...
Seeking nominations for the top music startups helping labels, artists, and other creators grow their businessesInsider is compiling a list of the top music startups helping artists, labels, and other creators. We want to hear from you on the most innovative and promising upstarts in the music industry. The music industry is constantly evolving as t...
Seeking nominations for the top executives in influencer marketingIn our second annual list, Insider is recognizing the leading executives in influencer marketing. We want to hear from you on who is building the best and most creative partnerships with creators. Influencer marketing has officially gone mainstream, as brands turn t...
How creators and advertisers make money from user-generated content ads on platforms like TikTokTikTok has led to a surge in UGC, or user-generated content, ads. Advertisers are are turning to it as a cheap, authentic form of promotion. TikTok is fueling a new surge in demand for UGC advertisements. UGC, short for user-generated cont...
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