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AdvertisingShriya Bhattacharya
James Faris
Lara O'Reilly
Latest Stories
2 mins read
Google says DOJ's 'narrow view' of the adtech market is not based on reality ahead of antitrust trial
The antitrust trial that could result in a breakup of Google officially opened in a Virginia federa…
Natalie Musumeci,Lara O'…
5 mins read
Inside the landmark Google adtech antitrust trial that could transform the $700 billion global digital ad market
Experts say the trial could result in a breakup of Google, which could boost rivals like The Trade …
Lara O'Reilly
1 min read
This leaked 2007 DoubleClick pitch deck is set to play a central role in Google's blockbuster adtech antitrust trial
Paparo confirmed the document's authenticity with two people with direct knowledge of the matter. (…
Lara O'Reilly
4 mins read
The CEO of edtech startup Headway breaks down how the company used AI tools to improve its ad performance by 40%
Headway's AI-driven ads and features have significantly increased user engagement and cut down prod…
Lara O'Reilly
3 mins read
How the Furrha family earns nearly $20,000 a month on Snapchat — from posting 100 times a day to cooking complicated dishes
The Furrhas started filming content for Snap in 2022 and used the money earned from social media to…
Shriya Bhattacharya
1 min read
Gen Z founders sold their marketing agency to talent powerhouse UTA. They shared the schedules that keep them going from sunrise to midnight.
"It's my first time ever sitting inside corporate America and it's definitely an adjustment but I t…
Shriya Bhattacharya
5 mins read
DirecTV is on the warpath against Disney in a battle it says is existential for cable TV
DirecTV's Rob Thun previewed his strategy ahead of a battle with Disney about the future of the pay…
James Faris
7 mins read
Brands are so scared of culture wars and controversy that it's ripping apart the media business
The recent toppling of the Global Alliance of Responsible Media is just the latest defeat in the po…
Lara O'Reilly
2 mins read
'Call Her Daddy' star Alex Cooper could earn $125 million from her new podcast deal — but it won't be easy
The money won't come automatically. Insiders laid out the type of targets and goals she'll likely h…
Madeline Berg,Lucia Moses
1 min read
The Global Alliance for Responsible Media is 'discontinuing activities' after Elon Musk's X filed an antitrust lawsuit against it
Ad trade group the World Federation of Advertisers said the decision was "not made lightly" but tha…
Lara O'Reilly
3 mins read
An Apple ad bombed in Thailand over complaints it makes the country look dated and shabby
A 10-minute advert from Apple aimed to show how its products smooth over business travel — but has …
Mia Jankowicz
1 min read
Seeking nominations for the most influential TikTok talent managers and agents in 2024
Business Insider is compiling its fifth annual list of the most influential talent managers and age…
Shriya Bhattacharya
4 mins read
Noplace is the hottest new app on the charts. Its founder spills on how it went viral and plans to skirt becoming a 'fad.'
Noplace is the top app on the Apple App Store this week. We spoke to the founder behind the viral h…
Sydney Bradley,Alexandra Bacon
6 mins read
How YouTube became a TV powerhouse and how much ad revenue it makes
YouTube dominates TV streaming, surpassing Netflix, with free content and live sports, making it in…
Lucia Moses
2 mins read
Jeff Bezos' plan for The Washington Post is imploding
Bezos' grand plans to remake The Washington Post seem to be blowing up after the incoming newsroom …
Kieran Corcoran,Chris Johnston
1 min read
Business Insider's most innovative CMOs of 2024
They're increasingly responsible for proving growth at their companies by boosting consumer spendin…
Lara O'Reilly,Lauren Joh…
1 min read
Seeking nominations for the top VCs backing the creator economy in 2024
Business Insider is compiling its fifth annual list of the top venture capital players funding crea…
Sydney Bradley,Dan Whateley
5 mins read
Tracking how many ads I saw in a single day made me realize I don't really mind them
When my editor asked me to track all the ads I saw in a day, I wasn't sure how it would go. I saw o…
Ana Altchek
1 min read
CMO Insider
CMO Insider presents profiles, case studies, and personal perspectives to inspire and inform market…
Julia Hood
2 mins read
Check out the pitch decks these advertising startups have used to raise millions to try to shake up the industry
A new wave of startups like ID5 is trying to change the digital advertising industry.. Here are the…
Lauren Johnson
3 mins read
Emotion could be a better way to measure brand value
Marketing has never had an industry standard for measuring brand value. CMOs may start turning towa…
Billee Howard
2 mins read
YouTube superstar MrBeast is breaking up with his talent manager
Night Media will no longer be the YouTuber's primary talent management agency, Semafor reported.