Advertising News

Adtech company IgnitionOne lays off staff while facing an allegation of unpaid bills — Adtech company IgnitionOne lays off staff while facing an allegation of unpaid bills
15 Nov 2019, 06:50 by Lauren Johnson

P&G just launched a new direct-to-consumer brand for women going through menopause, as it tries yet another response to the DTC threat

14 Nov 2019, 22:41 by Tanya Dua

Read the internal memo where Publicis Groupe CEO encourages staff after a disastrous third quarter — Read the internal memo where Publicis Groupe CEO encourages staff after a disastrous third quarter
13 Nov 2019, 22:01 by Patrick Coffee

Google is ramping up its pitch for a measurement tool that claims to break down walled gardens but agencies worry that it could make the tech giant more powerful — Google is ramping up its pitch for a measurement tool that claims to break down walled gardens but agencies worry that it could make the tech giant more powerful
13 Nov 2019, 20:59 by Lauren Johnson

State Farm becomes the latest marketer to drop the classic ad agency of record model after cutting its marketing budget by 15% — State Farm becomes the latest marketer to drop the classic ad agency of record model after cutting its marketing budget by 15%
12 Nov 2019, 23:43 by Patrick Coffee

The average price brands pay Instagram influencers for sponsored posts has surged in 2019 — The average price brands pay Instagram influencers for sponsored posts has surged in 2019
12 Nov 2019, 23:35 by Amanda Perelli

Chipotle's new steak might become a permanent addition to the menu. Here's why that would be a great idea for the chain. — Chipotle's new steak might become a permanent addition to the menu. Here's why that would be a great idea for the chain.
12 Nov 2019, 21:28 by Kate Taylor,Irene Jiang

This Renault Clio ad about a 30-year lesbian romance has captured the internet's heart — This Renault Clio ad about a 30-year lesbian romance has captured the internet's heart
12 Nov 2019, 20:19 by Matthew DeBord

Former AOL and Google exec Tim Armstrong is pronouncing a day for direct-to-consumer brands to rival Black Friday and promising them an audience of at least 100 million — Former AOL and Google exec Tim Armstrong is pronouncing a day for direct-to-consumer brands to rival Black Friday and promising them an audience of at least 100 million
12 Nov 2019, 18:30 by Tanya Dua

Newsletter publisher Morning Brew more than quadrupled its revenue this year to $13 million, profitably. Now it's aiming for another year of growth and plans to branch out beyond advertising. — Newsletter publisher Morning Brew more than quadrupled its revenue this year to $13 million, profitably. Now it's aiming for another year of growth and plans to branch out beyond advertising.
12 Nov 2019, 17:30 by Lucia Moses

Instagram is testing hiding 'likes' and some influencers are angry. Industry execs told us how the change will affect their business. — Instagram is testing hiding 'likes' and some influencers are angry. Industry execs told us how the change will affect their business.
12 Nov 2019, 03:14 by Amanda Perelli

An AI startup says it's built a 'crystal ball' for advertising, and it has Mondelez, Ford, and Comcast buying in — An AI startup says it's built a 'crystal ball' for advertising, and it has Mondelez, Ford, and Comcast buying in
11 Nov 2019, 23:30 by Lucia Moses

The billionaire behind California's sweeping new data privacy law reveals his plans to further regulate the ad industry and fight big tech lobbyists — The billionaire behind California's sweeping new data privacy law reveals his plans to further regulate the ad industry and fight big tech lobbyists
11 Nov 2019, 18:30 by Patrick Coffee

The Drive-Thru: McDonald's CEO shakeup, 'chaos' at Jet, and a Wegmans food court review — The Drive-Thru: McDonald's CEO shakeup, 'chaos' at Jet, and a Wegmans food court review
8 Nov 2019, 21:44 by Kate Taylor

Amazon has a big leadership hole to fill with the departure of advertising exec Seth Dallaire. Here are five insiders that ad execs say are his likely successor. — Amazon has a big leadership hole to fill with the departure of advertising exec Seth Dallaire. Here are five insiders that ad execs say are his likely successor.
8 Nov 2019, 21:24 by Lauren Johnson

Bustle Digital Group employees are tweeting their layoffs, as at least 14 more writers and editors are cut — Bustle Digital Group employees are tweeting their layoffs, as at least 14 more writers and editors are cut
8 Nov 2019, 02:08 by Benjamin Goggin,Benjamin Goggin

EU Commissioner Vestager slammed Mark Zuckerberg for allowing lies in political ads: That's not democracy, it's 'manipulation' — EU Commissioner Vestager slammed Mark Zuckerberg for allowing lies in political ads: That's not democracy, it's 'manipulation'
8 Nov 2019, 02:05 by Julie Bort

Airbnb's party problem and UiPath's curious trajectory — Airbnb's party problem and UiPath's curious trajectory
7 Nov 2019, 22:00 by Alexei Oreskovic

A 35-year-old Palestinian-American bootstrapped a $5 million platform matching freelancers with agencies. Here's how she's taking on Accenture, McKinsey, and the biggest marketing companies in the world with independent talent. — A 35-year-old Palestinian-American bootstrapped a $5 million platform matching freelancers with agencies. Here's how she's taking on Accenture, McKinsey, and the biggest marketing companies in the world with independent talent.
7 Nov 2019, 21:19 by Dominick Reuter

How Outbrain established 'around the web' content recommendations, only to lose its lead to Taboola and end up get eaten by its rival — How Outbrain established 'around the web' content recommendations, only to lose its lead to Taboola and end up get eaten by its rival
7 Nov 2019, 20:53 by Lucia Moses

Facebook refuses to fact-check political ads, and it's infuriating employees and lawmakers. Here's why the issue has become Facebook's latest major controversy. — Facebook refuses to fact-check political ads, and it's infuriating employees and lawmakers. Here's why the issue has become Facebook's latest major controversy.
7 Nov 2019, 20:03 by Ben Gilbert

An Amazon-focused tech firm has hired a vet of the e-commerce giant to build advertising tools for sellers — An Amazon-focused tech firm has hired a vet of the e-commerce giant to build advertising tools for sellers
7 Nov 2019, 17:30 by Lauren Johnson

The direct-to-consumer economy shows no signs of slowing down. Fashion retailer Express is launching its own DTC brand to catch up.

7 Nov 2019, 16:30 by Tanya Dua

How the NFL, NASCAR, and other sports could capitalize on legalized betting in the next round of media rights renewals — How the NFL, NASCAR, and other sports could capitalize on legalized betting in the next round of media rights renewals
6 Nov 2019, 22:20 by Ashley Rodriguez

The company behind Pokemon Go has a new plan to help businesses attract new customers, as it explores more responsible ways to make money than traditional advertising — The company behind Pokemon Go has a new plan to help businesses attract new customers, as it explores more responsible ways to make money than traditional advertising
6 Nov 2019, 20:30 by Matt Weinberger

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