TOP STORY
Sports-betting companies are ramping up deals with the return of live sporting events
- Ashley Rodriguez reports that sports betting providers are ramping up deals with media companies as live sports return.
- For instance, ESPN partnered with Caesars Entertainment, William Hill, and DraftKings in a promotional and data agreement. And NBCUniversal took a small stake in PointsBet.
Experts say that some of the deal terms also betray skepticism on the part of the national
media brands. The agreements that include equity are still for rather small stakes with options to take more ownership down the line. Others are little more than marketing agreements.
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Public relations firms have cut hundreds of jobs in the pandemic, but are still hiring to meet increased demand for crisis help and experts to staff healthcare...
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TV companies long bet on the promise of addressable advertising to save their $70 billion industry amid the rise of cord cutters and streaming video giants. Bu...
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Hi and welcome to the Insider Advertising, weekly edition, where we break down the big recent stories in media and advertising. Reminder: Sept. 11 is the nomin...
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Hi, this is Dan Whateley, filling in for Amanda Perelli who is on vacation this week. Welcome back to Insider Influencers, our weekly rundown on the influencer...
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Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here. This week, my colleague Sydney Bradley i...
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Hi and welcome to the Advertising Insider, weekly edition, where we break down the big stories in media and advertising. Remember you can sign up to get this daily newsletter here. What Walmart wants...
Happy Thursday! This is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here. During the pandemic, many mega influencers have ignored social-distancing guidelines by attendi...
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Public relations firms have cut hundreds of jobs in the pandemic, but are still hiring to meet increased demand for crisis help and experts to staff healthcare, pharma, and tech accounts. Business Insider spoke with recruiters, insiders and experts at the leading PR...
Hi! Welcome to the Insider Advertising daily for September 18. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com. Today's...
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here. When an influencer becomes a "brand ambassador," they are often signing up for a long-term partnership with...
TV companies long bet on the promise of addressable advertising to save their $70 billion industry amid the rise of cord cutters and streaming video giants. But the coronavirus has caused advertisers to cut addressable ad budgets and consu...
Hi and welcome back to Insider Advertising, weekly edition, where we unpack the big stories in media and advertising. Remember you can sign up to get this daily newsletter here. How TikTok changes the game for Oracle Who knows how precisely the proposed Oracle-TikTo...
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Hi and welcome to the Insider Advertising, weekly edition, where we break down the big recent stories in media and advertising. Reminder: Sept. 11 is the nomination deadline for our Rising Stars of Brand Marketing list. Submit yours here. Big isn't necessarily beaut...
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