TOP STORY
Seeking nominations for the top executives in influencer marketing
advertising15 Aug 2022, 19:20

How creators and advertisers make money from user-generated content ads on platforms like TikTok
How creators and advertisers make money from user-generated content ads on platforms like TikTok
TikTok has led to a surge in UGC, or user-generated content, ads. Advertisers are are turning to it as a cheap, authentic form of promotion. TikTok is fueling ...
advertising12 Aug 2022, 23:17

Read the pitch decks that helped 13 creator economy startups raise millions of dollars
Read the pitch decks that helped 13 creator economy startups raise millions of dollars
The "creator economy" is catching the attention – and wallets — of notable VCs. Creator-focused startups are raising millions of dollars. The phrase "creator e...
advertising09 Aug 2022, 02:17

Retailers are building their own ad businesses to compete with Amazon. Here's the latest news on Walmart, Instacart, and more.
Retailers are building their own ad businesses to compete with Amazon. Here's the latest news on Walmart, Instacart, and more.
Retailers are gunning for advertising dollars. Retail ad is predicted to grow 31% to $41 billion this year, and Amazon, Walmart, Instacart, and others are buil...
advertising05 Aug 2022, 00:36

Seeking nominations for the leading talent managers and agents helping gaming YouTubers, streamers, and esports players build careers
Seeking nominations for the leading talent managers and agents helping gaming YouTubers, streamers, and esports players build careers
Insider is compiling our 3rd annual list of the leading managers and agents in gaming and esports. We want to highlight those wielding the most lucrative and i...
advertising29 Jul 2022, 01:39

Seeking nominations for the rising stars in tech PR
Seeking nominations for the rising stars in tech PR
Tech companies have a huge impact on society and rely on sharp PR pros to shape their image. Insider is looking to identify up and coming PR pros for consumer ...
advertising26 Jul 2022, 15:14

Big advertisers are discovering their digital-advertising campaigns carry a big carbon tax
Big advertisers are discovering their digital-advertising campaigns carry a big carbon tax
A typical digital-ad campaign for a single brand can produce hundreds of tons of carbon dioxide. Brands like Heineken, Nestlé, and Toyota are figuring out how ...
advertising21 Jul 2022, 00:42

How many TikTok followers you need to start making money
How many TikTok followers you need to start making money
TikTok has exploded in popularity and some users are looking for ways to cash in. Creators turn to TikTok's built-in monetization tools, brand deals, and song ...
advertising14 Jul 2022, 01:31

How creators are making money by going live on YouTube, TikTok, Amazon, and more
How creators are making money by going live on YouTube, TikTok, Amazon, and more
Career prospects for livestreaming creators extend far beyond the gaming space. Sleepfluencers, lawyers, rappers, and more make healthy livings on the strength...
advertising07 Jul 2022, 22:05

How TikTok is changing the music industry
How TikTok is changing the music industry
TikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. ...
advertising06 Jul 2022, 18:44

Seeking nominations for the marketing tech companies who are leading the industry in 2022
Seeking nominations for the marketing tech companies who are leading the industry in 2022
Insider is seeking nominations for its third annual list of top marketing technology companies. We're looking to identify a diverse group of leaders at startup...
advertising01 Jul 2022, 20:34

Antonia Wade, PwC's global CMO, tells Insider how B2B spending changes in tough economic times
Antonia Wade, PwC's global CMO, tells Insider how B2B spending changes in tough economic times
Antonia Wade, chief marketing officer at PwC spoke about the ways marketers and business leaders will adapt their spending in an economic downturn. Before the ...
advertising30 Jun 2022, 22:42

All the ways marketing and advertising are shaping the metaverse
All the ways marketing and advertising are shaping the metaverse
The metaverse is getting a big boost from Facebook, Microsoft, and other tech giants. Marketers are scrambling to play in these virtual spaces, with NFTs, gami...
advertising28 Jun 2022, 02:52

How many Instagram followers you need to start getting paid
How many Instagram followers you need to start getting paid
A couple thousand followers on Instagram qualifies some users as "influencers." But at what point — and with how many followers — can an influencer start makin...
advertising28 Jun 2022, 02:36

Seeking nominations for Insider's CMOs to Watch in 2022
Seeking nominations for Insider's CMOs to Watch in 2022
Insider is seeking nominations for its fourth annual list of CMOs to Watch. This list recognizes first-time and newly named top marketers at consumer brands. F...
advertising28 Jun 2022, 02:19

Seeking nominations for Insider's CMOs to Watch in 2022
Seeking nominations for Insider's CMOs to Watch in 2022
Insider is seeking nominations for its fourth annual list of CMOs to Watch. This list recognizes first-time and newly named top marketers at consumer brands. F...
advertising27 Jun 2022, 22:28

How many Instagram followers you need to start getting paid
How many Instagram followers you need to start getting paid
A couple thousand followers on Instagram qualifies some users as "influencers." But at what point — and with how many followers — can an influencer start makin...
advertising24 Jun 2022, 01:47

How much top advertising agencies pay employees in the US
How much top advertising agencies pay employees in the US
Ad agencies are trying to fill loads of roles amid a talent shortage. Insider analyzed the latest government data to see what agencies paid employees. Salaries...
advertising08 Jun 2022, 01:41

Seeking nominations for the leading TikTok talent managers and agents in 2022
Seeking nominations for the leading TikTok talent managers and agents in 2022
Insider is compiling our third annual list of the top managers and agents for TikTok creators. We want to hear from you on who is helping TikTok talent build m...
advertising06 Jun 2022, 20:45

Check out these 27 pitch decks that startups used to raise millions to disrupt advertising
Check out these 27 pitch decks that startups used to raise millions to disrupt advertising
Investors are pouring money into marketing and media startups. These startups are using technology to disrupt advertising and marketing. Check out these 27 dec...
advertising26 May 2022, 00:40

How Instagram nano influencers make money with under 10,000 followers
How Instagram nano influencers make money with under 10,000 followers
"Nano" influencers are generally defined as having fewer than 10,000 followers on Instagram. And some have turned their social-media hobbies into part-time job...
advertising25 May 2022, 17:41

How to make money on Snapchat, according to creators
How to make money on Snapchat, according to creators
Snapchat is a moneymaker for some creators who know how take advantage of the platform. Successful creators post content frequently to Spotlight, sign brand de...
advertising17 May 2022, 21:00

How to create an influencer media kit to get brand deals
How to create an influencer media kit to get brand deals
Social-media influencers use media kits to pitch themselves to brands. These documents often provide metrics, and some kits also include pay rates. Many social...
advertising17 May 2022, 00:41

How influencers reach out to brands to get paid collaborations
How influencers reach out to brands to get paid collaborations
Brand deals are a top income source for many influencers. These collaborations often start with a pitch, through email or other methods. One of the earliest qu...
advertising14 May 2022, 00:24

Influencers want Instagram to take action as fake accounts impersonate them to scam their followers
Influencers want Instagram to take action as fake accounts impersonate them to scam their followers
Finance influencers say that fake accounts impersonating them are rampant on Instagram. Scammers are copying real profiles to trick followers into thinking the...
advertising15 Aug 2022, 19:20

How creators and advertisers make money from user-generated content ads on platforms like TikTok
How creators and advertisers make money from user-generated content ads on platforms like TikTok
TikTok has led to a surge in UGC, or user-generated content, ads. Advertisers are are turning to it as a cheap, authentic form of promotion. TikTok is fueling a new surge in demand for UGC advertisem...
advertising05 Aug 2022, 00:36

Seeking nominations for the leading talent managers and agents helping gaming YouTubers, streamers, and esports players build careers
Seeking nominations for the leading talent managers and agents helping gaming YouTubers, streamers, and esports players build careers
Insider is compiling our 3rd annual list of the leading managers and agents in gaming and esports. We want to highlight those wielding the most lucrative and industry-advancing deals. Amid FaZe Clan'...
advertising21 Jul 2022, 00:42

How many TikTok followers you need to start making money
How many TikTok followers you need to start making money
TikTok has exploded in popularity and some users are looking for ways to cash in. Creators turn to TikTok's built-in monetization tools, brand deals, and song promos to make money. TikTok has grown d...
advertising06 Jul 2022, 18:44

Seeking nominations for the marketing tech companies who are leading the industry in 2022
Seeking nominations for the marketing tech companies who are leading the industry in 2022
Insider is seeking nominations for its third annual list of top marketing technology companies. We're looking to identify a diverse group of leaders at startups and giants. Insider is looking to iden...
advertising28 Jun 2022, 02:19

Seeking nominations for Insider's CMOs to Watch in 2022
Seeking nominations for Insider's CMOs to Watch in 2022
Insider is seeking nominations for its fourth annual list of CMOs to Watch. This list recognizes first-time and newly named top marketers at consumer brands. Fresh off revealing its Most Innovative C...
advertising26 May 2022, 00:40

How Instagram nano influencers make money with under 10,000 followers
How Instagram nano influencers make money with under 10,000 followers
"Nano" influencers are generally defined as having fewer than 10,000 followers on Instagram. And some have turned their social-media hobbies into part-time jobs or side hustles. Here's how several cr...
advertising25 May 2022, 17:41

How to make money on Snapchat, according to creators
How to make money on Snapchat, according to creators
Snapchat is a moneymaker for some creators who know how take advantage of the platform. Successful creators post content frequently to Spotlight, sign brand deals, or create AR lenses. While Snapchat...
advertising12 Aug 2022, 23:17

Read the pitch decks that helped 13 creator economy startups raise millions of dollars
Read the pitch decks that helped 13 creator economy startups raise millions of dollars
The "creator economy" is catching the attention – and wallets — of notable VCs. Creator-focused startups are raising millions of dollars. The phrase "creator economy" skyrocketed as a buzzword in 2021 as creators, VCs, and entrepreneurs ru...
advertising09 Aug 2022, 02:17

Retailers are building their own ad businesses to compete with Amazon. Here's the latest news on Walmart, Instacart, and more.
Retailers are building their own ad businesses to compete with Amazon. Here's the latest news on Walmart, Instacart, and more.
Retailers are gunning for advertising dollars. Retail ad is predicted to grow 31% to $41 billion this year, and Amazon, Walmart, Instacart, and others are building ad businesses to get a piece of it. They're betting on the growth of e-comm...
advertising29 Jul 2022, 01:39

Seeking nominations for the rising stars in tech PR
Seeking nominations for the rising stars in tech PR
Tech companies have a huge impact on society and rely on sharp PR pros to shape their image. Insider is looking to identify up and coming PR pros for consumer tech companies, and we want to hear from you. Insider is seeking to identify the rising stars in tech PR, a...
advertising26 Jul 2022, 15:14

Big advertisers are discovering their digital-advertising campaigns carry a big carbon tax
Big advertisers are discovering their digital-advertising campaigns carry a big carbon tax
A typical digital-ad campaign for a single brand can produce hundreds of tons of carbon dioxide. Brands like Heineken, Nestlé, and Toyota are figuring out how to reduce those emissions. Many of the world's largest brands want you to feel g...
advertising14 Jul 2022, 01:31

How creators are making money by going live on YouTube, TikTok, Amazon, and more
How creators are making money by going live on YouTube, TikTok, Amazon, and more
Career prospects for livestreaming creators extend far beyond the gaming space. Sleepfluencers, lawyers, rappers, and more make healthy livings on the strength of viewer tips. Other means of monetization include sponsored streams and commi...
advertising07 Jul 2022, 22:05

How TikTok is changing the music industry
How TikTok is changing the music industry
TikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. TikTok is an essential promotional tool for music artists and record labels. Songs can rise up organically ...
advertising01 Jul 2022, 20:34

Antonia Wade, PwC's global CMO, tells Insider how B2B spending changes in tough economic times
Antonia Wade, PwC's global CMO, tells Insider how B2B spending changes in tough economic times
Antonia Wade, chief marketing officer at PwC spoke about the ways marketers and business leaders will adapt their spending in an economic downturn. Before the pandemic, she said, marketers might have had a five-year plan. Now it's down to ...
advertising30 Jun 2022, 22:42

All the ways marketing and advertising are shaping the metaverse
All the ways marketing and advertising are shaping the metaverse
The metaverse is getting a big boost from Facebook, Microsoft, and other tech giants. Marketers are scrambling to play in these virtual spaces, with NFTs, gaming integrations, and more. The "metaverse" recently got a big boost from Facebook parent Meta, which is pou...
advertising28 Jun 2022, 02:52

How many Instagram followers you need to start getting paid
How many Instagram followers you need to start getting paid
A couple thousand followers on Instagram qualifies some users as "influencers." But at what point — and with how many followers — can an influencer start making money? With a few thousand followers on Instagram these days, it's easy to ask yourself: When can I start...
advertising28 Jun 2022, 02:36

Seeking nominations for Insider's CMOs to Watch in 2022
Seeking nominations for Insider's CMOs to Watch in 2022
Insider is seeking nominations for its fourth annual list of CMOs to Watch. This list recognizes first-time and newly named top marketers at consumer brands. Fresh off revealing its Most Innovative CMOs list, Insider is seeking nominations for its fourth annual list...
advertising27 Jun 2022, 22:28

How many Instagram followers you need to start getting paid
How many Instagram followers you need to start getting paid
A couple thousand followers on Instagram qualifies some users as "influencers." But at what point — and with how many followers — can an influencer start making money? With a few thousand followers on Instagram these days, it's easy to ask yourself: When can I start...
advertising24 Jun 2022, 01:47

How much top advertising agencies pay employees in the US
How much top advertising agencies pay employees in the US
Ad agencies are trying to fill loads of roles amid a talent shortage. Insider analyzed the latest government data to see what agencies paid employees. Salaries include up to $275,000 for creative director at Omnicom to $168,000 for project directors at WPP. Ad agenc...
advertising08 Jun 2022, 01:41

Seeking nominations for the leading TikTok talent managers and agents in 2022
Seeking nominations for the leading TikTok talent managers and agents in 2022
Insider is compiling our third annual list of the top managers and agents for TikTok creators. We want to hear from you on who is helping TikTok talent build meaningful careers in entertainment. As TikTok's user base has exploded, talent m...
advertising06 Jun 2022, 20:45

Check out these 27 pitch decks that startups used to raise millions to disrupt advertising
Check out these 27 pitch decks that startups used to raise millions to disrupt advertising
Investors are pouring money into marketing and media startups. These startups are using technology to disrupt advertising and marketing. Check out these 27 decks to see how these startups sold their visions to VCs and other investors. Inve...
advertising17 May 2022, 21:00

How to create an influencer media kit to get brand deals
How to create an influencer media kit to get brand deals
Social-media influencers use media kits to pitch themselves to brands. These documents often provide metrics, and some kits also include pay rates. Many social-media creators rely on brand deals as their main source of income. Influencers can offer advertisers a ran...
advertising17 May 2022, 00:41

How influencers reach out to brands to get paid collaborations
How influencers reach out to brands to get paid collaborations
Brand deals are a top income source for many influencers. These collaborations often start with a pitch, through email or other methods. One of the earliest questions aspiring influencers will ask themselves is: How do I start working with brands? An influencer's in...
advertising14 May 2022, 00:24

Influencers want Instagram to take action as fake accounts impersonate them to scam their followers
Influencers want Instagram to take action as fake accounts impersonate them to scam their followers
Finance influencers say that fake accounts impersonating them are rampant on Instagram. Scammers are copying real profiles to trick followers into thinking they are actually influencers. Fake accounts impersonating influencers abound on In...