How TikTok is changing the music industryTikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. TikTok is an essential promotional tool ...
How to make money on Instagram: 5 best waysInstagram is a top hub for influencers and content creators. From brand deals to getting paid directly by Instagram, there are a lot of ways to cash in on the app. Getting sponsored by brands is the ...
How influencers reach out to brands to get paid collaborationsBrand deals are a top income source for many influencers. These collaborations often start with a pitch, through email or other methods. One of the earliest questions aspiring influencers will ask themselves is: How do I start working with brands? An influencer's in...
How much money TikTokers make, according to creatorsTikTok has created a new generation of digital stars who have built massive audiences on the app. But many creators are still experimenting with how to make money. TikTok ushered in a new generation of digital stars. But for many creators, it can be difficult to mak...
How much money YouTubers make, according to dozens of creatorsYouTube creators who are part of the Partner Program can monetize their videos with ads. The amount of money different creators make per video varies based on a variety of factors. We spoke with dozens of creators who shared how much money they've earned on YouTube....
How much influencers get paid on Instagram, TikTok, and YouTubeInfluencers get paid a number of ways, from sponsorships to ad revenue. How much creators earn depends on factors like following size, engagement, and content category. Influencers earn money a number of ways, from sponsorships to selling merchandise. How much money...
How technology is changing the face of the advertising businessTechnology has upended the advertising business. Consumer privacy controls and changing shopper behavior are forcing advertisers to overhaul how they message to people. Here's a breakdown of Insider's coverage of how ad buyers and sellers are impacted. The advertisi...
What top PR firms pay employees in the USPublic relations firms are hiring as the economy rebounds. Insider analyzed the latest government data to see how much PR firms pay employees. They include $280,000 for an EVP at Edelman and up to $135,000 for a senior associate at Teneo. Public relations firms of a...
How to get sponsored on Instagram, according to influencersOn Instagram, it can seem like the hashtags #ad and #sponsored are ubiquitous. Sponsorships with brands are how many influencers make an income on social media. On Instagram, more than 17 million posts have the hashtag #ad. Another 4 million have #sponsored. Sponsor...