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How much top advertising agencies pay employees in the US
advertising28 Jul 2021, 00:24

How much top advertising agencies pay employees in the US
How much top advertising agencies pay employees in the US
Ad agencies are hiring for thousands of open jobs as the industry recovers from pandemic losses. Insider analyzed public data from 2020 and 2021 to see what to...
advertising27 Jul 2021, 22:53

How much top tech companies pay marketers in the US
How much top tech companies pay marketers in the US
Tech companies like Facebook, Google, Amazon, Uber, and Airbnb have become top destinations for marketers. Insider analyzed public data to get a sense of what ...
advertising27 Jul 2021, 20:31

How much top adtech firms pay employees in the US
How much top adtech firms pay employees in the US
Adtech companies like Roku, The Trade Desk, and Integral Ad Science hire internationally for many roles. Insider analyzed 2019 to 2021 government disclosure da...
advertising27 Jul 2021, 18:29

How much top public relations firms pay employees in the US
How much top public relations firms pay employees in the US
Public relations firms are hiring as the economy rebounds. Insider analyzed public data to get a sense of how much the industry is paying. Salaries can vary wi...
advertising23 Jul 2021, 22:35

How TikTok is changing the music industry
How TikTok is changing the music industry
TikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. ...
advertising22 Jul 2021, 18:24

Top managers and agents for gaming influencers and streamers
Top managers and agents for gaming influencers and streamers
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Si...
advertising22 Jul 2021, 16:33

The Olympic brand fallout may have only just begun
The Olympic brand fallout may have only just begun
Hello and welcome to Insider Advertising, a weekly newsletter where I break down the most important news and trends on Madison Avenue and beyond. I'm Lara O'Re...
advertising20 Jul 2021, 22:28

How influencers use affiliate marketing programs to make money and how much they earn
How influencers use affiliate marketing programs to make money and how much they earn
Influencers frequently share links to their Instagram Stories or below their YouTube videos. Those links are often affiliate links that let creators earn a com...
advertising17 Jul 2021, 18:54

How to get hired at TikTok in 2021
How to get hired at TikTok in 2021
TikTok is hiring engineers and non-technical staff as it aims to take on YouTube and Instagram. Insider spoke with two of the company's hiring leads to underst...
advertising15 Jul 2021, 21:01

Everything to know about the public relations industry, from pay and hiring to growth areas
Everything to know about the public relations industry, from pay and hiring to growth areas
The PR business has been going through big changes as clients demand more proof of performance. It's also been in demand as CEOs seek help communicating in tur...
advertising15 Jul 2021, 19:34

CMOs need to get smart on price
CMOs need to get smart on price
Hello and welcome to Insider Advertising, a weekly newsletter where I break down the most important news and trends on Madison Avenue and beyond. I'm Lara O'Re...
advertising15 Jul 2021, 18:32

Instagram and Facebook plan to pay out over $1 billion to creators
Instagram and Facebook plan to pay out over $1 billion to creators
Insider.com update: Newsletters are now coming from our new domain, @insider.com. Also, a friendly reminder to add newsletter@insider.com to your address book....
advertising10 Jul 2021, 19:00

How much influencers get paid on Instagram, TikTok, and YouTube
How much influencers get paid on Instagram, TikTok, and YouTube
Influencers get paid a number of ways, from sponsorships to ad revenue. How much creators earn depends on factors like following size, engagement, and content ...
advertising09 Jul 2021, 23:03

Seeking nominations for chief marketing officers to watch in 2021
Seeking nominations for chief marketing officers to watch in 2021
Business Insider is looking for its 2021 CMOs to watch. We want to hear from you. Please submit your ideas by July 23. We're seeking nominations for Insider's ...
advertising09 Jul 2021, 02:31

An article about misogyny in the ad industry has gone viral, and major players are calling it required reading
An article about misogyny in the ad industry has gone viral, and major players are calling it required reading
Hello! This story is from today's edition of Morning Brew, an awesome daily email read by 2.9 million next-generation leaders like you. Sign up here to get it!...
advertising09 Jul 2021, 00:28

How much money YouTubers make, according to dozens of creators
How much money YouTubers make, according to dozens of creators
YouTube creators who are part of the Partner Program can monetize their videos with ads. The amount of money different creators make per video varies based on ...
advertising08 Jul 2021, 19:08

Plugging Madison Avenue's brain drain
Plugging Madison Avenue's brain drain
Hello and welcome to the first edition of the revamped Insider Advertising, a weekly newsletter where I'll break down the most important news and trends on Mad...
advertising08 Jul 2021, 18:30

Inside the aftermath of the YouTubers vs TikTokers boxing event, which some talent say they haven't been paid for
Inside the aftermath of the YouTubers vs TikTokers boxing event, which some talent say they haven't been paid for
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Si...
advertising06 Jul 2021, 20:03

How much money TikTokers make, according to creators
How much money TikTokers make, according to creators
TikTok has created a new generation of digital stars who have built massive audiences on the app. But many creators are still experimenting with how to make mo...
advertising02 Jul 2021, 21:33

How Instagram nano influencers make money with under 10,000 followers
How Instagram nano influencers make money with under 10,000 followers
"Nano" influencers are generally defined as having fewer than 10,000 followers on Instagram. And some have turned their social-media hobbies into part-time job...
advertising01 Jul 2021, 18:25

How Instagram is building a suite of money-making tools for creators
How Instagram is building a suite of money-making tools for creators
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Si...
advertising30 Jun 2021, 19:44

Age discrimination is the biggest hidden bias in advertising - and it's gotten worse during the pandemic
Age discrimination is the biggest hidden bias in advertising - and it's gotten worse during the pandemic
In repeated surveys, most advertising and PR professionals over 30 say they've experienced ageism. The industry has tried to address gender and racial equality...
advertising30 Jun 2021, 19:42

The advertising world has long lagged in diversity, but some agencies are trying to change that
The advertising world has long lagged in diversity, but some agencies are trying to change that
Racism in the news has renewed conversations on a lack of racial diversity in the advertising industry. But some ad employees are concerned that it will take s...
advertising30 Jun 2021, 19:23

Trans and non-binary representation is going mainstream in advertising, with brands like e.l.f. Beauty, Mastercard, and Starbucks on board
Trans and non-binary representation is going mainstream in advertising, with brands like e.l.f. Beauty, Mastercard, and Starbucks on board
Brands are increasingly including LGBTQIA+ people in their ads. It's the latest example of marketers tying themselves to societal causes. But there's a risk if...
advertising30 Jun 2021, 00:30

Seeking nominations for the top managers and agents for gaming YouTubers, streamers, and esports competitors
Seeking nominations for the top managers and agents for gaming YouTubers, streamers, and esports competitors
Insider is compiling our 2nd annual list of the top managers and agents in gaming and esports. We are highlighting managers and agents who are successfully hel...
advertising29 Jun 2021, 21:04

CEO of crisis-management PR firm resigns following allegations he got drunk and inappropriately touched women at a charity event
CEO of crisis-management PR firm resigns following allegations he got drunk and inappropriately touched women at a charity event
Declan Kelly, CEO of PR firm Teneo, resigned on Tuesday. His resignation follows allegations of drunken misconduct and inappropriate touching at a charity conc...
advertising28 Jul 2021, 00:24

How much top advertising agencies pay employees in the US
How much top advertising agencies pay employees in the US
Ad agencies are hiring for thousands of open jobs as the industry recovers from pandemic losses. Insider analyzed public data from 2020 and 2021 to see what top agencies pay for different roles. Sala...
advertising27 Jul 2021, 18:29

How much top public relations firms pay employees in the US
How much top public relations firms pay employees in the US
Public relations firms are hiring as the economy rebounds. Insider analyzed public data to get a sense of how much the industry is paying. Salaries can vary widely by firm - a Teneo VP can earn $205,...
advertising22 Jul 2021, 16:33

The Olympic brand fallout may have only just begun
The Olympic brand fallout may have only just begun
Hello and welcome to Insider Advertising, a weekly newsletter where I break down the most important news and trends on Madison Avenue and beyond. I'm Lara O'Reilly, Insider's media and advertising ed...
advertising15 Jul 2021, 21:01

Everything to know about the public relations industry, from pay and hiring to growth areas
Everything to know about the public relations industry, from pay and hiring to growth areas
The PR business has been going through big changes as clients demand more proof of performance. It's also been in demand as CEOs seek help communicating in turbulent times. Here's a primer on the ind...
advertising10 Jul 2021, 19:00

How much influencers get paid on Instagram, TikTok, and YouTube
How much influencers get paid on Instagram, TikTok, and YouTube
Influencers get paid a number of ways, from sponsorships to ad revenue. How much creators earn depends on factors like following size, engagement, and content category. We spoke with dozens of influe...
advertising09 Jul 2021, 00:28

How much money YouTubers make, according to dozens of creators
How much money YouTubers make, according to dozens of creators
YouTube creators who are part of the Partner Program can monetize their videos with ads. The amount of money different creators make per video varies based on a variety of factors. We spoke with doze...
advertising06 Jul 2021, 20:03

How much money TikTokers make, according to creators
How much money TikTokers make, according to creators
TikTok has created a new generation of digital stars who have built massive audiences on the app. But many creators are still experimenting with how to make money. Here's how much TikTokers earn from...
advertising30 Jun 2021, 19:44

Age discrimination is the biggest hidden bias in advertising - and it's gotten worse during the pandemic
Age discrimination is the biggest hidden bias in advertising - and it's gotten worse during the pandemic
In repeated surveys, most advertising and PR professionals over 30 say they've experienced ageism. The industry has tried to address gender and racial equality in recent years, but there's been no eq...
advertising30 Jun 2021, 19:42

The advertising world has long lagged in diversity, but some agencies are trying to change that
The advertising world has long lagged in diversity, but some agencies are trying to change that
Racism in the news has renewed conversations on a lack of racial diversity in the advertising industry. But some ad employees are concerned that it will take such tragedies to drive industry change, ...
advertising27 Jul 2021, 22:53

How much top tech companies pay marketers in the US
How much top tech companies pay marketers in the US
Tech companies like Facebook, Google, Amazon, Uber, and Airbnb have become top destinations for marketers. Insider analyzed public data to get a sense of what the industry is paying. Google paid a product marketer up to $315,000, for example, while Facebook paid abo...
advertising27 Jul 2021, 20:31

How much top adtech firms pay employees in the US
How much top adtech firms pay employees in the US
Adtech companies like Roku, The Trade Desk, and Integral Ad Science hire internationally for many roles. Insider analyzed 2019 to 2021 government disclosure data to see how much six companies pay. Salaries can range from $146,000 for a software engineer to $299,000 ...
advertising23 Jul 2021, 22:35

How TikTok is changing the music industry
How TikTok is changing the music industry
TikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. Here's a full breakdown of Insider's recent coverage on TikTok's impact on the music industry. TikTok is an...
advertising22 Jul 2021, 18:24

Top managers and agents for gaming influencers and streamers
Top managers and agents for gaming influencers and streamers
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here. In this week's edition: The top managers and agents for gaming influencers a...
advertising20 Jul 2021, 22:28

How influencers use affiliate marketing programs to make money and how much they earn
How influencers use affiliate marketing programs to make money and how much they earn
Influencers frequently share links to their Instagram Stories or below their YouTube videos. Those links are often affiliate links that let creators earn a commission on sales. We spoke with creators about how much money they earn using af...
advertising17 Jul 2021, 18:54

How to get hired at TikTok in 2021
How to get hired at TikTok in 2021
TikTok is hiring engineers and non-technical staff as it aims to take on YouTube and Instagram. Insider spoke with two of the company's hiring leads to understand how to land a job at TikTok. Showing deep knowledge of TikTok's app - including its user trends - can h...
advertising15 Jul 2021, 19:34

CMOs need to get smart on price
CMOs need to get smart on price
Hello and welcome to Insider Advertising, a weekly newsletter where I break down the most important news and trends on Madison Avenue and beyond. I'm Lara O'Reilly, Insider's media and advertising editor. If this was forwarded to you, sign up here. Thanks so much to...
advertising15 Jul 2021, 18:32

Instagram and Facebook plan to pay out over $1 billion to creators
Instagram and Facebook plan to pay out over $1 billion to creators
Insider.com update: Newsletters are now coming from our new domain, @insider.com. Also, a friendly reminder to add newsletter@insider.com to your address book. Hello, this is Dan Whateley, filling in for my colleague Amanda Perelli while she's out on vacation. Welco...
advertising09 Jul 2021, 23:03

Seeking nominations for chief marketing officers to watch in 2021
Seeking nominations for chief marketing officers to watch in 2021
Business Insider is looking for its 2021 CMOs to watch. We want to hear from you. Please submit your ideas by July 23. We're seeking nominations for Insider's third-annual list of CMOs to watch. We want to hear from you. Please submit your ideas via this survey by 9...
advertising09 Jul 2021, 02:31

An article about misogyny in the ad industry has gone viral, and major players are calling it required reading
An article about misogyny in the ad industry has gone viral, and major players are calling it required reading
Hello! This story is from today's edition of Morning Brew, an awesome daily email read by 2.9 million next-generation leaders like you. Sign up here to get it! What started as a rainy Fourth of July ended not with a fizzle, but with a fire...
advertising08 Jul 2021, 19:08

Plugging Madison Avenue's brain drain
Plugging Madison Avenue's brain drain
Hello and welcome to the first edition of the revamped Insider Advertising, a weekly newsletter where I'll break down the most important news and trends on Madison Avenue and beyond. I'm Lara O'Reilly, Insider's media and advertising editor. If this was forwarded to...
advertising08 Jul 2021, 18:30

Inside the aftermath of the YouTubers vs TikTokers boxing event, which some talent say they haven't been paid for
Inside the aftermath of the YouTubers vs TikTokers boxing event, which some talent say they haven't been paid for
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here. In this week's edition: Some talent from the YouT...
advertising02 Jul 2021, 21:33

How Instagram nano influencers make money with under 10,000 followers
How Instagram nano influencers make money with under 10,000 followers
"Nano" influencers are generally defined as having fewer than 10,000 followers on Instagram. And some have turned their social-media hobbies into part-time jobs or side hustles. Here's how several creators earn money as nano influencers on...
advertising01 Jul 2021, 18:25

How Instagram is building a suite of money-making tools for creators
How Instagram is building a suite of money-making tools for creators
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here. In this week's edition: Instagram tests new monet...
advertising30 Jun 2021, 19:23

Trans and non-binary representation is going mainstream in advertising, with brands like e.l.f. Beauty, Mastercard, and Starbucks on board
Trans and non-binary representation is going mainstream in advertising, with brands like e.l.f. Beauty, Mastercard, and Starbucks on board
Brands are increasingly including LGBTQIA+ people in their ads. It's the latest example of marketers tying themselves to societal causes. But there's a risk if consumers think brands are capitalizing on causes for their benefit. In April t...
advertising30 Jun 2021, 00:30

Seeking nominations for the top managers and agents for gaming YouTubers, streamers, and esports competitors
Seeking nominations for the top managers and agents for gaming YouTubers, streamers, and esports competitors
Insider is compiling our 2nd annual list of the top managers and agents in gaming and esports. We are highlighting managers and agents who are successfully helping creators build businesses. Please submit your ideas or nominations through ...
advertising29 Jun 2021, 21:04

CEO of crisis-management PR firm resigns following allegations he got drunk and inappropriately touched women at a charity event
CEO of crisis-management PR firm resigns following allegations he got drunk and inappropriately touched women at a charity event
Declan Kelly, CEO of PR firm Teneo, resigned on Tuesday. His resignation follows allegations of drunken misconduct and inappropriate touching at a charity concert hosted by Global Citizen. He will be replaced by the firm's chief operating ...