TOP STORY
The cautionary tale of IQ Advantage, a talent management firm that focused on micro influencers
- Sydney Bradley reports that talent-management firm IQ Advantage took money from influencers by promising to grow their Instagram followings.
- IQ Advantage required influencers to pay a $299 deposit when they signed contracts. According to industry experts, this type of deposit should be a red flag for influencers.
- When Business Insider started talking to influencers who had signed with the agency, IQ Advantage shut down.
Hi! Welcome to the Insider Advertising daily for November 30. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this...
Hi, this is Amanda Perelli coming to your inbox a day early this week. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator ec...
Hi and welcome to Insider Advertising, weekly edition, where I get into the big stories in media and advertising. Today's our last newsletter this week before ...
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A3 Artists Agency has signed influencer Larri Merrit, who is known as Larray online with 19 million TikTok followers. The agency represents YouTubers Dr. Mike,...
Hi! Welcome to the Insider Advertising daily for November 20. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this...
Hi, this is Amanda Perelli. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here. Whe...
Hi! Welcome to the Insider Advertising daily for November 19. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this...
Hi and welcome to Insider Advertising, weekly edition, where I get into the big stories in media and advertising. First, some news about us: We've made some bi...
Hi! Welcome to the Insider Advertising daily for November 17. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this...
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Hi! Welcome to the Insider Advertising daily for November 13. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this...
The tech industry has come under scrutiny by lawmakers, the public, and media in recent years over its handling of misinformation and privacy issues, fears of ...
Hi, this is Amanda Perelli. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here. Inf...
Hi! Welcome to the Insider Advertising daily for November 12. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this...
Hi and welcome to Insider Advertising, weekly edition, where I get into the big stories in media and advertising. First up: Business Insider has a new newslett...
Fitness influencer Alex Hager, 24, trains some of TikTok's biggest stars, including residents of the Hype House and Sway LA. Hager has built an audience of aro...
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Hi! Welcome to the Insider Advertising daily for November 6. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this ...
Hi, this is Amanda Perelli. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here. A y...
Business Insider is seeking nominations for its annual list of the rising stars of Madison Avenue. We're looking for people who are pushing the envelope at the...
The public relations industry is going through some big changes. PR firms are investing more in data and analytics to defend the value of their services to cli...
Hi! Welcome to the Insider Advertising daily for November 5. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this ...
Business Insider is compiling its annual adtech list and is seeking nominations by November 27. We're looking to spotlight public and private adtech companies ...
Hi! Welcome to the Insider Advertising daily for November 30. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday....
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Hi and welcome to Insider Advertising, weekly edition, where I get into the big stories in media and advertising. First, some news about us: We've made some big hires on the media and advertising tea...
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Hi, this is Amanda Perelli. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here. A year ago, Tati Bruening became obsessed w...
Business Insider is seeking nominations for its annual list of the rising stars of Madison Avenue. We're looking for people who are pushing the envelope at their agencies and have the potential to be...
Hi, this is Amanda Perelli coming to your inbox a day early this week. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here. Throughout this year, we have watched as...
Hi and welcome to Insider Advertising, weekly edition, where I get into the big stories in media and advertising. Today's our last newsletter this week before we pause for the Thanksgiving weekend. If someone forwarded you this email, remember you can sign up here t...
Hi! Welcome to the Insider Advertising daily for November 23. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at LJohnson@businessinsider.com. Today's ...
A3 Artists Agency has signed influencer Larri Merrit, who is known as Larray online with 19 million TikTok followers. The agency represents YouTubers Dr. Mike, Mr. Kate, and Anthony Padilla. Larray also has a large following on YouTube, wi...
Hi, this is Amanda Perelli. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here. When live sports paused in March, sports-media outlets like ESPN looked to esports ...
Hi! Welcome to the Insider Advertising daily for November 19. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at LJohnson@bu...
Hi! Welcome to the Insider Advertising daily for November 17. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at LJohnson@businessinsider.com. First: W...
Hi! Welcome to the Insider Advertising daily for November 16. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at LJohnson@businessinsider.com. Today's ...
The tech industry has come under scrutiny by lawmakers, the public, and media in recent years over its handling of misinformation and privacy issues, fears of job losses through automation, and other concerns. Business Insider is seeking n...
Hi, this is Amanda Perelli. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here. Influencers really only need a few thousand followers to start cashing in on their ...
Hi and welcome to Insider Advertising, weekly edition, where I get into the big stories in media and advertising. First up: Business Insider has a new newsletter coming later this month, 10 Things in Politics You Need to Know Today. You can learn more about it and s...
Fitness influencer Alex Hager, 24, trains some of TikTok's biggest stars, including residents of the Hype House and Sway LA. Hager has built an audience of around 250,000 TikTok fans by regularly posting videos with some of the app's top c...
Hi! Welcome to the Insider Advertising daily for November 9. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at LJohnson@businessinsider.com. Today's n...
Hi! Welcome to the Insider Advertising daily for November 6. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at LJohnson@businessinsider.com. First: We...
The public relations industry is going through some big changes. PR firms are investing more in data and analytics to defend the value of their services to clients and fend off the threat of consultancies and other potential rivals. They'r...
Hi! Welcome to the Insider Advertising daily for November 5. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at LJohnson@businessinsider.com. First: We...
Business Insider is compiling its annual adtech list and is seeking nominations by November 27. We're looking to spotlight public and private adtech companies that are driving change and their employees who have been instrumental to that change, from the CEO level o...
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