TOP STORY
Sports-betting companies are ramping up deals with the return of live sporting events
advertising25 Sep 2020, 03:28

Hearst faces an age and gender discrimination lawsuit
Hearst faces an age and gender discrimination lawsuit
Hi! Welcome to the Insider Advertising daily for September 25. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get thi...
advertising24 Sep 2020, 17:39

Brands are still hiring influencers who party during the pandemic
Brands are still hiring influencers who party during the pandemic
Happy Thursday! This is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsl...
advertising24 Sep 2020, 03:15

Procter & Gamble is leaving the TV upfronts to do more direct deals with TV networks
Procter & Gamble is leaving the TV upfronts to do more direct deals with TV networks
Hi! Welcome to the Insider Advertising daily for September 24. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get thi...
advertising23 Sep 2020, 02:24

Why advertisers are betting on retailers like Kroger and CVS
Why advertisers are betting on retailers like Kroger and CVS
Hi and welcome to this weekly edition of Insider Advertising, where I get into the big stories in media and advertising. If you're not a subscriber, sign up he...
advertising22 Sep 2020, 03:12

Amazon's e-commerce advertising dominance is under threat from Walmart and Instacart
Amazon's e-commerce advertising dominance is under threat from Walmart and Instacart
Hi! Welcome to the Insider Advertising daily for September 22. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get thi...
advertising21 Sep 2020, 20:18

How to land a job in public relations in 2020
How to land a job in public relations in 2020
Public relations firms have cut hundreds of jobs in the pandemic, but are still hiring to meet increased demand for crisis help and experts to staff healthcare...
advertising21 Sep 2020, 03:55

Instagram is working to open up messaging to third parties
Instagram is working to open up messaging to third parties
Hi! Welcome to the Insider Advertising daily for September 21. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get thi...
advertising18 Sep 2020, 03:49

Cision is looking to sell Trendkite, a former rival in PR software
Cision is looking to sell Trendkite, a former rival in PR software
Hi! Welcome to the Insider Advertising daily for September 18. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get thi...
advertising17 Sep 2020, 17:30

How Instagram Reels compares to TikTok for influencer brand deals
How Instagram Reels compares to TikTok for influencer brand deals
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here. ...
advertising17 Sep 2020, 03:22

Targeted TV advertising is losing steam, and industry players are scrambling to save it
Targeted TV advertising is losing steam, and industry players are scrambling to save it
Hi! Welcome to the Insider Advertising daily for September 17. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get thi...
advertising16 Sep 2020, 04:56

Targeted ads were supposed to save the $70 billion TV industry, but advertisers say that time is quickly running out
Targeted ads were supposed to save the $70 billion TV industry, but advertisers say that time is quickly running out
TV companies long bet on the promise of addressable advertising to save their $70 billion industry amid the rise of cord cutters and streaming video giants. Bu...
advertising16 Sep 2020, 04:30

Oracle's thorny advertising problem
Oracle's thorny advertising problem
Hi and welcome back to Insider Advertising, weekly edition, where we unpack the big stories in media and advertising. Remember you can sign up to get this dail...
advertising15 Sep 2020, 05:11

Oracle wins proposed deal with TikTok
Oracle wins proposed deal with TikTok
Hi! Welcome to the Insider Advertising daily for September 15. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get thi...
advertising14 Sep 2020, 02:52

TikTok's advertising pitch reveals new data about the app
TikTok's advertising pitch reveals new data about the app
Hi! Welcome to the Insider Advertising daily for September 14. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get thi...
advertising11 Sep 2020, 05:28

Meet Business Insider's 10 execs transforming the advertising and media industries
Meet Business Insider's 10 execs transforming the advertising and media industries
Hi! Welcome to the Insider Advertising daily for September 11. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get thi...
advertising10 Sep 2020, 17:49

How much money a thrifting YouTube creator makes per month on the platform
How much money a thrifting YouTube creator makes per month on the platform
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here. ...
advertising10 Sep 2020, 03:43

Taboola and Outbrain called off their plan to merge — here's what happened to the proposed $2 billion company
Taboola and Outbrain called off their plan to merge — here's what happened to the proposed $2 billion company
Hi! Welcome to the Insider Advertising daily for September 10. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get thi...
advertising9 Sep 2020, 05:17

In media, being big is no longer good enough
In media, being big is no longer good enough
Hi and welcome to the Insider Advertising, weekly edition, where we break down the big recent stories in media and advertising. Reminder: Sept. 11 is the nomin...
advertising8 Sep 2020, 03:10

Verizon and AT&T's billion-dollar bets on advertising and media are falling apart
Verizon and AT&T's billion-dollar bets on advertising and media are falling apart
Hi! Welcome to the Insider Advertising daily for September 8. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this...
advertising4 Sep 2020, 04:24

What Facebook's new ad policy means for political advertisers
What Facebook's new ad policy means for political advertisers
Hi! Welcome to the Insider Advertising daily for September 4. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this...
advertising3 Sep 2020, 17:56

Micro influencers share their rates for sponsored posts and explain how they avoid getting low-balled
Micro influencers share their rates for sponsored posts and explain how they avoid getting low-balled
Hi, this is Dan Whateley, filling in for Amanda Perelli who is on vacation this week. Welcome back to Insider Influencers, our weekly rundown on the influencer...
advertising3 Sep 2020, 03:51

The possible buyers of AT&T's digital ad unit Xandr
The possible buyers of AT&T's digital ad unit Xandr
Hi! Welcome to the Insider Advertising daily for September 3. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this...
advertising2 Sep 2020, 03:27

Walmart's big ambitions to take on Amazon
Walmart's big ambitions to take on Amazon
Hi and welcome to the Advertising Insider, weekly edition, where we break down the big stories in media and advertising. Remember you can sign up to get this d...
advertising1 Sep 2020, 02:59

How much big brands like PepsiCo and American Express pay for marketing roles
How much big brands like PepsiCo and American Express pay for marketing roles
Hi! Welcome to the Insider Advertising daily for September 1. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this...
advertising31 Aug 2020, 05:59

How Walmart's ad business stacks up to Amazon and why the retailer wants to acquire a piece of TikTok
How Walmart's ad business stacks up to Amazon and why the retailer wants to acquire a piece of TikTok
Hi! Welcome to the Insider Advertising daily for August 31. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this n...
advertising28 Aug 2020, 03:20

How Walmart and Microsoft's bid for TikTok could take on Amazon
How Walmart and Microsoft's bid for TikTok could take on Amazon
Hi! Welcome to the Insider Advertising daily for August 28. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this n...
advertising25 Sep 2020, 03:28

Hearst faces an age and gender discrimination lawsuit
Hearst faces an age and gender discrimination lawsuit
Hi! Welcome to the Insider Advertising daily for September 25. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday...
advertising23 Sep 2020, 02:24

Why advertisers are betting on retailers like Kroger and CVS
Why advertisers are betting on retailers like Kroger and CVS
Hi and welcome to this weekly edition of Insider Advertising, where I get into the big stories in media and advertising. If you're not a subscriber, sign up here to get this in your inbox daily. Why ...
advertising21 Sep 2020, 03:55

Instagram is working to open up messaging to third parties
Instagram is working to open up messaging to third parties
Hi! Welcome to the Insider Advertising daily for September 21. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday...
advertising17 Sep 2020, 03:22

Targeted TV advertising is losing steam, and industry players are scrambling to save it
Targeted TV advertising is losing steam, and industry players are scrambling to save it
Hi! Welcome to the Insider Advertising daily for September 17. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday...
advertising15 Sep 2020, 05:11

Oracle wins proposed deal with TikTok
Oracle wins proposed deal with TikTok
Hi! Welcome to the Insider Advertising daily for September 15. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday...
advertising10 Sep 2020, 17:49

How much money a thrifting YouTube creator makes per month on the platform
How much money a thrifting YouTube creator makes per month on the platform
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here. This week, my colleague Sydney Bradley i...
advertising8 Sep 2020, 03:10

Verizon and AT&T's billion-dollar bets on advertising and media are falling apart
Verizon and AT&T's billion-dollar bets on advertising and media are falling apart
Hi! Welcome to the Insider Advertising daily for September 8. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday....
advertising3 Sep 2020, 03:51

The possible buyers of AT&T's digital ad unit Xandr
The possible buyers of AT&T's digital ad unit Xandr
Hi! Welcome to the Insider Advertising daily for September 3. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday....
advertising2 Sep 2020, 03:27

Walmart's big ambitions to take on Amazon
Walmart's big ambitions to take on Amazon
Hi and welcome to the Advertising Insider, weekly edition, where we break down the big stories in media and advertising. Remember you can sign up to get this daily newsletter here. What Walmart wants...
advertising24 Sep 2020, 17:39

Brands are still hiring influencers who party during the pandemic
Brands are still hiring influencers who party during the pandemic
Happy Thursday! This is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here. During the pandemic, many mega influencers have ignored social-distancing guidelines by attendi...
advertising24 Sep 2020, 03:15

Procter & Gamble is leaving the TV upfronts to do more direct deals with TV networks
Procter & Gamble is leaving the TV upfronts to do more direct deals with TV networks
Hi! Welcome to the Insider Advertising daily for September 24. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@b...
advertising22 Sep 2020, 03:12

Amazon's e-commerce advertising dominance is under threat from Walmart and Instacart
Amazon's e-commerce advertising dominance is under threat from Walmart and Instacart
Hi! Welcome to the Insider Advertising daily for September 22. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@b...
advertising21 Sep 2020, 20:18

How to land a job in public relations in 2020
How to land a job in public relations in 2020
Public relations firms have cut hundreds of jobs in the pandemic, but are still hiring to meet increased demand for crisis help and experts to staff healthcare, pharma, and tech accounts. Business Insider spoke with recruiters, insiders and experts at the leading PR...
advertising18 Sep 2020, 03:49

Cision is looking to sell Trendkite, a former rival in PR software
Cision is looking to sell Trendkite, a former rival in PR software
Hi! Welcome to the Insider Advertising daily for September 18. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com. Today's...
advertising17 Sep 2020, 17:30

How Instagram Reels compares to TikTok for influencer brand deals
How Instagram Reels compares to TikTok for influencer brand deals
Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here. When an influencer becomes a "brand ambassador," they are often signing up for a long-term partnership with...
advertising16 Sep 2020, 04:56

Targeted ads were supposed to save the $70 billion TV industry, but advertisers say that time is quickly running out
Targeted ads were supposed to save the $70 billion TV industry, but advertisers say that time is quickly running out
TV companies long bet on the promise of addressable advertising to save their $70 billion industry amid the rise of cord cutters and streaming video giants. But the coronavirus has caused advertisers to cut addressable ad budgets and consu...
advertising16 Sep 2020, 04:30

Oracle's thorny advertising problem
Oracle's thorny advertising problem
Hi and welcome back to Insider Advertising, weekly edition, where we unpack the big stories in media and advertising. Remember you can sign up to get this daily newsletter here. How TikTok changes the game for Oracle Who knows how precisely the proposed Oracle-TikTo...
advertising14 Sep 2020, 02:52

TikTok's advertising pitch reveals new data about the app
TikTok's advertising pitch reveals new data about the app
Hi! Welcome to the Insider Advertising daily for September 14. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com. Today's...
advertising11 Sep 2020, 05:28

Meet Business Insider's 10 execs transforming the advertising and media industries
Meet Business Insider's 10 execs transforming the advertising and media industries
Hi! Welcome to the Insider Advertising daily for September 11. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@b...
advertising10 Sep 2020, 03:43

Taboola and Outbrain called off their plan to merge — here's what happened to the proposed $2 billion company
Taboola and Outbrain called off their plan to merge — here's what happened to the proposed $2 billion company
Hi! Welcome to the Insider Advertising daily for September 10. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@b...
advertising9 Sep 2020, 05:17

In media, being big is no longer good enough
In media, being big is no longer good enough
Hi and welcome to the Insider Advertising, weekly edition, where we break down the big recent stories in media and advertising. Reminder: Sept. 11 is the nomination deadline for our Rising Stars of Brand Marketing list. Submit yours here. Big isn't necessarily beaut...
advertising4 Sep 2020, 04:24

What Facebook's new ad policy means for political advertisers
What Facebook's new ad policy means for political advertisers
Hi! Welcome to the Insider Advertising daily for September 4. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com. First, a...
advertising3 Sep 2020, 17:56

Micro influencers share their rates for sponsored posts and explain how they avoid getting low-balled
Micro influencers share their rates for sponsored posts and explain how they avoid getting low-balled
Hi, this is Dan Whateley, filling in for Amanda Perelli who is on vacation this week. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here. This week, my colleagues ...
advertising1 Sep 2020, 02:59

How much big brands like PepsiCo and American Express pay for marketing roles
How much big brands like PepsiCo and American Express pay for marketing roles
Hi! Welcome to the Insider Advertising daily for September 1. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@bu...
advertising31 Aug 2020, 05:59

How Walmart's ad business stacks up to Amazon and why the retailer wants to acquire a piece of TikTok
How Walmart's ad business stacks up to Amazon and why the retailer wants to acquire a piece of TikTok
Hi! Welcome to the Insider Advertising daily for August 31. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@busi...
advertising28 Aug 2020, 03:20

How Walmart and Microsoft's bid for TikTok could take on Amazon
How Walmart and Microsoft's bid for TikTok could take on Amazon
Hi! Welcome to the Insider Advertising daily for August 28. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com Today's new...