TOP STORY
How the 'Oh-oh-oh Ozempic' commercial song made a musician $1 million
advertising05 Apr 2024, 20:49

Here's how much Disney pays its employees
Here's how much Disney pays its employees
Disney has established itself as a formidable No. 2 to Netflix in streaming. Business Insider combed through public data to get a snapshot of how much Disney p...
advertising04 Apr 2024, 19:59

How many subscribers you need to start making money on YouTube
How many subscribers you need to start making money on YouTube
Creators who are part of YouTube's Partner Program can monetize their videos with ads. To join YPP, creators must have a set of metrics on either long form vid...
advertising04 Apr 2024, 03:09

How many followers you need on TikTok to get paid as a content creator
How many followers you need on TikTok to get paid as a content creator
TikTok has spawned a new generation of creators, and many are looking to cash in. Creators turn to TikTok's built-in monetization tools, brand deals, and song ...
advertising03 Apr 2024, 21:09

Seeking nominations for the most innovative CMOs in 2024 — submit by April 30
Seeking nominations for the most innovative CMOs in 2024 — submit by April 30
We're seeking nominations for Business Insider's ninth annual list of the most innovative CMOs. These CMOs are adapting to a fragmented media landscape and the...
advertising03 Apr 2024, 03:25

Seeking nominations for top PR pros working with social-media influencers in 2024
Seeking nominations for top PR pros working with social-media influencers in 2024
Business Insider is highlighting the top PR agents for social-media stars. We want to know: who are the top PR pros in the influencer industry? Thanks to the h...
advertising27 Mar 2024, 19:25

Starbucks is the latest brand to eliminate its global CMO role, but Chime's Vineet Mehra rejects the view that the position faces an existential threat
Starbucks is the latest brand to eliminate its global CMO role, but Chime's Vineet Mehra rejects the view that the position faces an existential threat
Starbucks is the latest high-profile company to phase out the role of chief marketing officer, following UPS in late 2023. Vineet Mehra, CMO of Chime, rejects ...
advertising27 Mar 2024, 18:53

Streamers have a Gen-Z problem
Streamers have a Gen-Z problem
Entertainment companies face a Gen-Z problem as they bet their futures on streaming. Young people prefer social video over TV shows and movies, new Deloitte re...
advertising20 Mar 2024, 17:22

I moved to LA at 18 with the dream of being an influencer. I lost myself, and I can't wait to leave.
I moved to LA at 18 with the dream of being an influencer. I lost myself, and I can't wait to leave.
Rhegan Coursey found success creating TikTok videos and now has over 4.5 million followers. She moved to Los Angeles to pursue a career as an influencer in ear...
advertising14 Mar 2024, 05:28

Ad insiders are buzzing about industry power broker Michael Kassan's messy split with UTA and what it means for the future of MediaLink
Ad insiders are buzzing about industry power broker Michael Kassan's messy split with UTA and what it means for the future of MediaLink
The ad world is assessing the future of Michael Kassan's firm after his exit from parent company UTA. Kassan's MediaLink is a media and marketing consultancy t...
advertising02 Mar 2024, 01:14

Seeking nominations for the 2024 rising stars of adtech
Seeking nominations for the 2024 rising stars of adtech
Business Insider is compiling its annual list of rising stars transforming how digital ads are bought and sold. We're looking for up-and-comers specializing in...
advertising28 Feb 2024, 21:42

How YouTuber Jack Edwards went from making college content to becoming a top book creator
How YouTuber Jack Edwards went from making college content to becoming a top book creator
Jack Edwards, who calls himself "YouTube's resident librarian," has amassed 1.3 million subscribers. He's built a business that includes brand deals, speaking ...
advertising22 Feb 2024, 20:19

Seeking nominations for the top creative agencies harnessing generative AI
Seeking nominations for the top creative agencies harnessing generative AI
Business Insider is seeking nominations for a list showcasing the creative agencies that have mastered generative AI technologies and are using them to produce...
advertising14 Feb 2024, 02:19

How to create an influencer media kit to pitch brands
How to create an influencer media kit to pitch brands
Social-media influencers use media kits to pitch themselves to brands. Media kits often include metrics, past campaign examples, and pay rates. Many social-med...
advertising12 Feb 2024, 23:09

How to get sponsored on Instagram and get paid brand partnerships
How to get sponsored on Instagram and get paid brand partnerships
On Instagram, it can seem like the hashtags #ad and #sponsored are ubiquitous. Sponsorships with brands are how many influencers make an income on social media...
advertising12 Feb 2024, 20:51

15 email and DM templates influencers use to reach out to brands for paid partnerships
15 email and DM templates influencers use to reach out to brands for paid partnerships
Many influencers land brand deals by pitching brands through email or on social media. If the brand replies, they negotiate exact deliverables, pay, and contra...
advertising06 Feb 2024, 03:58

AI was the talk of Davos. Here's what marketers need to know
AI was the talk of Davos. Here's what marketers need to know
Generative AI was the hot topic at the 2024 World Economic Forum in Davos, Switzerland. Marketers will be pivotal in preparing companies to use AI effectively ...
advertising03 Feb 2024, 09:43

Advertisers slashed spending on X by more than 55% ahead of this year's Super Bowl
Advertisers slashed spending on X by more than 55% ahead of this year's Super Bowl
The Super Bowl rakes in millions of dollars each year from brands promoting their products. Major advertisers have historically spent big bucks on X, formerly ...
advertising25 Jan 2024, 22:57

Seeking nominations for the rising stars of brand marketing
Seeking nominations for the rising stars of brand marketing
Business Insider is seeking nominations for our list of rising stars of brand marketing. We're looking for up-and-coming brand marketers who have the potential...
advertising25 Jan 2024, 03:18

How to make money on Snapchat, according to creators
How to make money on Snapchat, according to creators
Snapchat is a moneymaker for some creators who know how take advantage of the platform. Successful creators post content frequently to Spotlight, sign brand de...
advertising25 Jan 2024, 02:20

We love to hate on LinkedIn. Audiences and ad dollars keep rolling in.
We love to hate on LinkedIn. Audiences and ad dollars keep rolling in.
LinkedIn is boasting a record number of members, with Gen Z driving user growth. Creators build followings with strong insights, and brands are taking notice. ...
advertising23 Jan 2024, 21:46

How to get paid and make money as a content creator
How to get paid and make money as a content creator
Content creators can earn money in many ways. From partnering with brands to teaching online courses, creators can build multiple income streams. In the past f...
advertising19 Jan 2024, 06:08

Amazon Influencer Program: How to become a creator and how much it pays
Amazon Influencer Program: How to become a creator and how much it pays
Amazon's influencer program offers a suite of tools that let creators earn money on the platform. Amazon has several influencer programs including Amazon Assoc...
advertising17 Jan 2024, 21:40

How to make $10,000 a month on OnlyFans, according to creators
How to make $10,000 a month on OnlyFans, according to creators
OnlyFans has become a go-to platform for creators, particularly in the sphere of adult content. Influencers have built lucrative businesses on the subscription...
advertising16 Jan 2024, 02:38

'Mean Girls' dominated the weekend box office even as some moviegoers were 'disappointed' to discover it was a musical
'Mean Girls' dominated the weekend box office even as some moviegoers were 'disappointed' to discover it was a musical
"Mean Girls" had a splashy box office debut, earning $28.7 million in its first three days. Its studio deemphasized that it was a musical in marketing to avoid...
advertising05 Apr 2024, 20:49

Here's how much Disney pays its employees
Here's how much Disney pays its employees
Disney has established itself as a formidable No. 2 to Netflix in streaming. Business Insider combed through public data to get a snapshot of how much Disney pays US employees. Disney is one of the m...
advertising03 Apr 2024, 21:09

Seeking nominations for the most innovative CMOs in 2024 — submit by April 30
Seeking nominations for the most innovative CMOs in 2024 — submit by April 30
We're seeking nominations for Business Insider's ninth annual list of the most innovative CMOs. These CMOs are adapting to a fragmented media landscape and the rise of new technologies. Business Insi...
advertising27 Mar 2024, 18:53

Streamers have a Gen-Z problem
Streamers have a Gen-Z problem
Entertainment companies face a Gen-Z problem as they bet their futures on streaming. Young people prefer social video over TV shows and movies, new Deloitte research found. Entertainment companies fr...
advertising02 Mar 2024, 01:14

Seeking nominations for the 2024 rising stars of adtech
Seeking nominations for the 2024 rising stars of adtech
Business Insider is compiling its annual list of rising stars transforming how digital ads are bought and sold. We're looking for up-and-comers specializing in adtech at adtech firms, brands, agencie...
advertising14 Feb 2024, 02:19

How to create an influencer media kit to pitch brands
How to create an influencer media kit to pitch brands
Social-media influencers use media kits to pitch themselves to brands. Media kits often include metrics, past campaign examples, and pay rates. Many social-media influencers rely on brand deals as th...
advertising25 Jan 2024, 02:20

We love to hate on LinkedIn. Audiences and ad dollars keep rolling in.
We love to hate on LinkedIn. Audiences and ad dollars keep rolling in.
LinkedIn is boasting a record number of members, with Gen Z driving user growth. Creators build followings with strong insights, and brands are taking notice. One of my favorite TikTok and Instagram ...
advertising23 Jan 2024, 21:46

How to get paid and make money as a content creator
How to get paid and make money as a content creator
Content creators can earn money in many ways. From partnering with brands to teaching online courses, creators can build multiple income streams. In the past few years, earning money as a content cre...
advertising04 Apr 2024, 19:59

How many subscribers you need to start making money on YouTube
How many subscribers you need to start making money on YouTube
Creators who are part of YouTube's Partner Program can monetize their videos with ads. To join YPP, creators must have a set of metrics on either long form videos or shorts. Creators on YouTube don't need hundreds of thousands of subscribers to start earning money o...
advertising04 Apr 2024, 03:09

How many followers you need on TikTok to get paid as a content creator
How many followers you need on TikTok to get paid as a content creator
TikTok has spawned a new generation of creators, and many are looking to cash in. Creators turn to TikTok's built-in monetization tools, brand deals, and song promos to make money. TikTok ushered in a new wave of social-media stars. Many o...
advertising03 Apr 2024, 03:25

Seeking nominations for top PR pros working with social-media influencers in 2024
Seeking nominations for top PR pros working with social-media influencers in 2024
Business Insider is highlighting the top PR agents for social-media stars. We want to know: who are the top PR pros in the influencer industry? Thanks to the help of her team, TikTok star Alix Earle has attended exclusive events and graced...
advertising27 Mar 2024, 19:25

Starbucks is the latest brand to eliminate its global CMO role, but Chime's Vineet Mehra rejects the view that the position faces an existential threat
Starbucks is the latest brand to eliminate its global CMO role, but Chime's Vineet Mehra rejects the view that the position faces an existential threat
Starbucks is the latest high-profile company to phase out the role of chief marketing officer, following UPS in late 2023. Vineet Mehra, CMO of Chime, rejects the notion...
advertising20 Mar 2024, 17:22

I moved to LA at 18 with the dream of being an influencer. I lost myself, and I can't wait to leave.
I moved to LA at 18 with the dream of being an influencer. I lost myself, and I can't wait to leave.
Rhegan Coursey found success creating TikTok videos and now has over 4.5 million followers. She moved to Los Angeles to pursue a career as an influencer in early 2021.This as-told-to essay is based on a transcribed interview with 21-year-o...
advertising14 Mar 2024, 05:28

Ad insiders are buzzing about industry power broker Michael Kassan's messy split with UTA and what it means for the future of MediaLink
Ad insiders are buzzing about industry power broker Michael Kassan's messy split with UTA and what it means for the future of MediaLink
The ad world is assessing the future of Michael Kassan's firm after his exit from parent company UTA. Kassan's MediaLink is a media and marketing consultancy that's best known for connecting ad and media execs. News of a legal battle betwe...
advertising28 Feb 2024, 21:42

How YouTuber Jack Edwards went from making college content to becoming a top book creator
How YouTuber Jack Edwards went from making college content to becoming a top book creator
Jack Edwards, who calls himself "YouTube's resident librarian," has amassed 1.3 million subscribers. He's built a business that includes brand deals, speaking gigs, and YouTube ad revenue. Last year, the Booker Prize — one the UK's biggest...
advertising22 Feb 2024, 20:19

Seeking nominations for the top creative agencies harnessing generative AI
Seeking nominations for the top creative agencies harnessing generative AI
Business Insider is seeking nominations for a list showcasing the creative agencies that have mastered generative AI technologies and are using them to produce consumer-facing work. Please submit your nominations using this form. Over the ...
advertising12 Feb 2024, 23:09

How to get sponsored on Instagram and get paid brand partnerships
How to get sponsored on Instagram and get paid brand partnerships
On Instagram, it can seem like the hashtags #ad and #sponsored are ubiquitous. Sponsorships with brands are how many influencers make an income on social media. On Instagram, more than 21 million posts have the hashtag #ad. Over 5 million have #sponsored. Sponsored ...
advertising12 Feb 2024, 20:51

15 email and DM templates influencers use to reach out to brands for paid partnerships
15 email and DM templates influencers use to reach out to brands for paid partnerships
Many influencers land brand deals by pitching brands through email or on social media. If the brand replies, they negotiate exact deliverables, pay, and contract terms. Brand collaborations are one of the main ways to earn income as an inf...
advertising06 Feb 2024, 03:58

AI was the talk of Davos. Here's what marketers need to know
AI was the talk of Davos. Here's what marketers need to know
Generative AI was the hot topic at the 2024 World Economic Forum in Davos, Switzerland. Marketers will be pivotal in preparing companies to use AI effectively and responsibly. Marketers have a lot to learn from the World Economic Forum in Davos. This year, it was ev...
advertising03 Feb 2024, 09:43

Advertisers slashed spending on X by more than 55% ahead of this year's Super Bowl
Advertisers slashed spending on X by more than 55% ahead of this year's Super Bowl
The Super Bowl rakes in millions of dollars each year from brands promoting their products. Major advertisers have historically spent big bucks on X, formerly Twitter, ahead of the big game. Super Bowl Sunday is the one day of the year tha...
advertising25 Jan 2024, 22:57

Seeking nominations for the rising stars of brand marketing
Seeking nominations for the rising stars of brand marketing
Business Insider is seeking nominations for our list of rising stars of brand marketing. We're looking for up-and-coming brand marketers who have the potential to be industry leaders. Business Insider is seeking nominations for its rising stars of brand marketing. P...
advertising25 Jan 2024, 03:18

How to make money on Snapchat, according to creators
How to make money on Snapchat, according to creators
Snapchat is a moneymaker for some creators who know how take advantage of the platform. Successful creators post content frequently to Spotlight, sign brand deals, or create AR lenses. While Snapchat is largely known for its ephemeral messaging, the platform is also...
advertising19 Jan 2024, 06:08

Amazon Influencer Program: How to become a creator and how much it pays
Amazon Influencer Program: How to become a creator and how much it pays
Amazon's influencer program offers a suite of tools that let creators earn money on the platform. Amazon has several influencer programs including Amazon Associates, Storefront, and Amazon Live. Amazon's influencer program offers a suite o...
advertising17 Jan 2024, 21:40

How to make $10,000 a month on OnlyFans, according to creators
How to make $10,000 a month on OnlyFans, according to creators
OnlyFans has become a go-to platform for creators, particularly in the sphere of adult content. Influencers have built lucrative businesses on the subscription platform. The subscription website OnlyFans has become the go-to platform for creators who publish paywall...
advertising16 Jan 2024, 02:38

'Mean Girls' dominated the weekend box office even as some moviegoers were 'disappointed' to discover it was a musical
'Mean Girls' dominated the weekend box office even as some moviegoers were 'disappointed' to discover it was a musical
"Mean Girls" had a splashy box office debut, earning $28.7 million in its first three days. Its studio deemphasized that it was a musical in marketing to avoid repelling certain moviegoers. "Mean Girls" arrived at No. 1 at the North Americ...