Nick Clegg has risen quickly to become one of Mark Zuckerberg's closest confidants at Meta. Clegg, a former UK deputy prime minister, led the decision to reinstate Donal...

It's become increasingly common for YouTubers to hire editors to help with their videos. Being a YouTube video editor can be lucrative and become a full-time job, with the right tricks. As the creator economy grows, creators are hiring more talent to help with tasks...

Investors are pouring money into marketing and media startups. These startups are using technology to disrupt advertising and marketing. Read these 41 decks to see how these startups sold their visions to VCs and other investors. Investors...

Insider is updating its list of the top creator-economy startups in New York. We'll weigh factors like funding, user adoption, and impact on the influencer industry broadly. A year ago, Insider highlighted 14 of the top creator-economy sta...

2022 was a record year for the creator industry. Top moments ranged from trends like the beloved Corn Kid to the emergence of AI-generated content. TikTok's "Corn Kid" took hold of the creator economy last year. As part of Insider's inaugu...

Insider is seeking nominations for our list of rising stars of brand marketing. We're looking for up-and-coming brand marketers who have the potential to be industry leaders. Insider is seeking nominations for its rising stars of brand marketing. Please submit your ...

Insider is putting together a list of Hollywood's standout social media professionals. We want your nominations for the social media pros helping to shape the entertainment industry. Film and TV audiences are more fragmented than ever, whi...

On Instagram, it can seem like the hashtags #ad and #sponsored are ubiquitous. Sponsorships with brands are how many influencers make an income on social media. On Instagram, more than 18 million posts have the hashtag #ad. Over 4 million have #sponsored. Sponsored ...

Career prospects for livestreaming creators extend far beyond the gaming space. Sleepfluencers, lawyers, rappers, and more make healthy livings on the strength of viewer tips. Other means of monetization include sponsored streams and commi...

Creators who are a part of YouTube's Partner Program can monetize their videos with ads. YouTubers can make thousands of dollars each month from the program. This is the latest installment of Insider's YouTube money logs, where creators break down how much they earn...

Brand deals are a top income source for many influencers. These collaborations often start with a pitch, through email or other methods. One of the earliest questions aspiring influencers will ask themselves is: How do I start working with brands? An influencer's in...

"Nano" influencers are generally defined as having fewer than 10,000 followers on Instagram. And some have turned their social-media hobbies into part-time jobs or side hustles. "Nano" influencers may only have a few thousand followers, bu...

TikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. TikTok is an essential promotional tool for music artists and record labels. Songs can rise up organically ...

Ads are coming to HBO original series like "Game of Thrones" on HBO Max. It's a reversal from HBO Max's initial approach when it launched its ad-supported tier in 2021. Don't be surprised if you start seeing commercials popping up in new p...

TikTok has exploded in popularity and some users are looking for ways to cash in. Creators turn to TikTok's built-in monetization tools, brand deals, and song promos to make money. TikTok has grown dramatically over the past few years, crossing one billion monthly a...

YouTube creators who are part of the Partner Program can monetize their videos with ads. The amount of money different creators make per video varies based on a variety of factors. This is the latest installment of Insider's YouTube money logs, where creators break ...