TOP STORY
The cautionary tale of IQ Advantage, a talent management firm that focused on micro influencers
advertising30 Nov 2020, 05:51

What happened to J. Walter Thompson, the world's oldest ad agency
What happened to J. Walter Thompson, the world's oldest ad agency
Hi! Welcome to the Insider Advertising daily for November 30. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this...
advertising25 Nov 2020, 23:30

The top agents and managers for influencers on YouTube, Instagram, and TikTok
The top agents and managers for influencers on YouTube, Instagram, and TikTok
Hi, this is Amanda Perelli coming to your inbox a day early this week. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator ec...
advertising25 Nov 2020, 05:51

Change in media company leadership is in the air
Change in media company leadership is in the air
Hi and welcome to Insider Advertising, weekly edition, where I get into the big stories in media and advertising. Today's our last newsletter this week before ...
advertising24 Nov 2020, 04:57

Conservative news upstarts are looking to cash in on Trump's viewers
Conservative news upstarts are looking to cash in on Trump's viewers
Hi! Welcome to the Insider Advertising daily for November 24. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this...
advertising23 Nov 2020, 04:51

Inside BuzzFeed and HuffPost's tie-up
Inside BuzzFeed and HuffPost's tie-up
Hi! Welcome to the Insider Advertising daily for November 23. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this...
advertising20 Nov 2020, 22:37

EXCLUSIVE: TikTok star Larray, who has 19 million followers, has signed with the talent agency A3 Artists Agency
EXCLUSIVE: TikTok star Larray, who has 19 million followers, has signed with the talent agency A3 Artists Agency
A3 Artists Agency has signed influencer Larri Merrit, who is known as Larray online with 19 million TikTok followers. The agency represents YouTubers Dr. Mike,...
advertising20 Nov 2020, 05:24

BuzzFeed is buying HuffPost
BuzzFeed is buying HuffPost
Hi! Welcome to the Insider Advertising daily for November 20. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this...
advertising19 Nov 2020, 19:28

Inside ESPN's exit from dedicated esports coverage and what it means for media
Inside ESPN's exit from dedicated esports coverage and what it means for media
Hi, this is Amanda Perelli. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here. Whe...
advertising19 Nov 2020, 04:51

More advertisers are taking marketing in-house — meet the firms helping them make the move
More advertisers are taking marketing in-house — meet the firms helping them make the move
Hi! Welcome to the Insider Advertising daily for November 19. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this...
advertising18 Nov 2020, 09:21

These podcasting companies could be next to be acquired
These podcasting companies could be next to be acquired
Hi and welcome to Insider Advertising, weekly edition, where I get into the big stories in media and advertising. First, some news about us: We've made some bi...
advertising17 Nov 2020, 05:51

WPP's consolidation spree continues
WPP's consolidation spree continues
Hi! Welcome to the Insider Advertising daily for November 17. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this...
advertising16 Nov 2020, 06:22

Who's winning advertising as it returns in 2020
Who's winning advertising as it returns in 2020
Hi! Welcome to the Insider Advertising daily for November 16. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this...
advertising13 Nov 2020, 04:51

L'Oréal's US CMO bolts for at-home fitness startup Hydrow
L'Oréal's US CMO bolts for at-home fitness startup Hydrow
Hi! Welcome to the Insider Advertising daily for November 13. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this...
advertising13 Nov 2020, 02:31

Seeking nominations for the top public relations pros in the tech industry
Seeking nominations for the top public relations pros in the tech industry
The tech industry has come under scrutiny by lawmakers, the public, and media in recent years over its handling of misinformation and privacy issues, fears of ...
advertising12 Nov 2020, 19:32

How nano influencers on YouTube and Instagram land brand deals and earn money
How nano influencers on YouTube and Instagram land brand deals and earn money
Hi, this is Amanda Perelli. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here. Inf...
advertising12 Nov 2020, 05:51

Facebook's political ad ban is going to continue for at least a month
Facebook's political ad ban is going to continue for at least a month
Hi! Welcome to the Insider Advertising daily for November 12. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this...
advertising11 Nov 2020, 05:56

Contemplating a post-Trump Fox News
Contemplating a post-Trump Fox News
Hi and welcome to Insider Advertising, weekly edition, where I get into the big stories in media and advertising. First up: Business Insider has a new newslett...
advertising10 Nov 2020, 21:01

Inside the business of Hype House and Sway LA's fitness trainer who's become a TikTok star himself
Inside the business of Hype House and Sway LA's fitness trainer who's become a TikTok star himself
Fitness influencer Alex Hager, 24, trains some of TikTok's biggest stars, including residents of the Hype House and Sway LA. Hager has built an audience of aro...
advertising10 Nov 2020, 05:40

McDonald's is getting into plant-based meats
McDonald's is getting into plant-based meats
Hi! Welcome to the Insider Advertising daily for November 10. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this...
advertising09 Nov 2020, 06:51

Biden's administration could have big advertising implications
Biden's administration could have big advertising implications
Hi! Welcome to the Insider Advertising daily for November 9. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this ...
advertising06 Nov 2020, 05:32

Trump's executive order could rip up ad agencies' federal contracts
Trump's executive order could rip up ad agencies' federal contracts
Hi! Welcome to the Insider Advertising daily for November 6. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this ...
advertising05 Nov 2020, 19:29

How a photographer landed top TikTok stars as clients
How a photographer landed top TikTok stars as clients
Hi, this is Amanda Perelli. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here. A y...
advertising05 Nov 2020, 04:59

Seeking nominations for the rising stars of Madison Avenue
Seeking nominations for the rising stars of Madison Avenue
Business Insider is seeking nominations for its annual list of the rising stars of Madison Avenue. We're looking for people who are pushing the envelope at the...
advertising05 Nov 2020, 04:33

The public relations industry is going through big changes — here's the latest on pay, hiring, and hot growth areas
The public relations industry is going through big changes — here's the latest on pay, hiring, and hot growth areas
The public relations industry is going through some big changes. PR firms are investing more in data and analytics to defend the value of their services to cli...
advertising05 Nov 2020, 04:32

What California's Proposition 24 means for Facebook and Google
What California's Proposition 24 means for Facebook and Google
Hi! Welcome to the Insider Advertising daily for November 5. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this ...
advertising04 Nov 2020, 21:42

Seeking nominations for the hottest adtech companies of 2020
Seeking nominations for the hottest adtech companies of 2020
Business Insider is compiling its annual adtech list and is seeking nominations by November 27. We're looking to spotlight public and private adtech companies ...
advertising30 Nov 2020, 05:51

What happened to J. Walter Thompson, the world's oldest ad agency
What happened to J. Walter Thompson, the world's oldest ad agency
Hi! Welcome to the Insider Advertising daily for November 30. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday....
advertising24 Nov 2020, 04:57

Conservative news upstarts are looking to cash in on Trump's viewers
Conservative news upstarts are looking to cash in on Trump's viewers
Hi! Welcome to the Insider Advertising daily for November 24. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday....
advertising20 Nov 2020, 05:24

BuzzFeed is buying HuffPost
BuzzFeed is buying HuffPost
Hi! Welcome to the Insider Advertising daily for November 20. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday....
advertising18 Nov 2020, 09:21

These podcasting companies could be next to be acquired
These podcasting companies could be next to be acquired
Hi and welcome to Insider Advertising, weekly edition, where I get into the big stories in media and advertising. First, some news about us: We've made some big hires on the media and advertising tea...
advertising13 Nov 2020, 04:51

L'Oréal's US CMO bolts for at-home fitness startup Hydrow
L'Oréal's US CMO bolts for at-home fitness startup Hydrow
Hi! Welcome to the Insider Advertising daily for November 13. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday....
advertising12 Nov 2020, 05:51

Facebook's political ad ban is going to continue for at least a month
Facebook's political ad ban is going to continue for at least a month
Hi! Welcome to the Insider Advertising daily for November 12. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday....
advertising10 Nov 2020, 05:40

McDonald's is getting into plant-based meats
McDonald's is getting into plant-based meats
Hi! Welcome to the Insider Advertising daily for November 10. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday....
advertising05 Nov 2020, 19:29

How a photographer landed top TikTok stars as clients
How a photographer landed top TikTok stars as clients
Hi, this is Amanda Perelli. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here. A year ago, Tati Bruening became obsessed w...
advertising05 Nov 2020, 04:59

Seeking nominations for the rising stars of Madison Avenue
Seeking nominations for the rising stars of Madison Avenue
Business Insider is seeking nominations for its annual list of the rising stars of Madison Avenue. We're looking for people who are pushing the envelope at their agencies and have the potential to be...
advertising25 Nov 2020, 23:30

The top agents and managers for influencers on YouTube, Instagram, and TikTok
The top agents and managers for influencers on YouTube, Instagram, and TikTok
Hi, this is Amanda Perelli coming to your inbox a day early this week. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here. Throughout this year, we have watched as...
advertising25 Nov 2020, 05:51

Change in media company leadership is in the air
Change in media company leadership is in the air
Hi and welcome to Insider Advertising, weekly edition, where I get into the big stories in media and advertising. Today's our last newsletter this week before we pause for the Thanksgiving weekend. If someone forwarded you this email, remember you can sign up here t...
advertising23 Nov 2020, 04:51

Inside BuzzFeed and HuffPost's tie-up
Inside BuzzFeed and HuffPost's tie-up
Hi! Welcome to the Insider Advertising daily for November 23. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at LJohnson@businessinsider.com. Today's ...
advertising20 Nov 2020, 22:37

EXCLUSIVE: TikTok star Larray, who has 19 million followers, has signed with the talent agency A3 Artists Agency
EXCLUSIVE: TikTok star Larray, who has 19 million followers, has signed with the talent agency A3 Artists Agency
A3 Artists Agency has signed influencer Larri Merrit, who is known as Larray online with 19 million TikTok followers. The agency represents YouTubers Dr. Mike, Mr. Kate, and Anthony Padilla. Larray also has a large following on YouTube, wi...
advertising19 Nov 2020, 19:28

Inside ESPN's exit from dedicated esports coverage and what it means for media
Inside ESPN's exit from dedicated esports coverage and what it means for media
Hi, this is Amanda Perelli. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here. When live sports paused in March, sports-media outlets like ESPN looked to esports ...
advertising19 Nov 2020, 04:51

More advertisers are taking marketing in-house — meet the firms helping them make the move
More advertisers are taking marketing in-house — meet the firms helping them make the move
Hi! Welcome to the Insider Advertising daily for November 19. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at LJohnson@bu...
advertising17 Nov 2020, 05:51

WPP's consolidation spree continues
WPP's consolidation spree continues
Hi! Welcome to the Insider Advertising daily for November 17. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at LJohnson@businessinsider.com. First: W...
advertising16 Nov 2020, 06:22

Who's winning advertising as it returns in 2020
Who's winning advertising as it returns in 2020
Hi! Welcome to the Insider Advertising daily for November 16. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at LJohnson@businessinsider.com. Today's ...
advertising13 Nov 2020, 02:31

Seeking nominations for the top public relations pros in the tech industry
Seeking nominations for the top public relations pros in the tech industry
The tech industry has come under scrutiny by lawmakers, the public, and media in recent years over its handling of misinformation and privacy issues, fears of job losses through automation, and other concerns. Business Insider is seeking n...
advertising12 Nov 2020, 19:32

How nano influencers on YouTube and Instagram land brand deals and earn money
How nano influencers on YouTube and Instagram land brand deals and earn money
Hi, this is Amanda Perelli. Welcome back to Insider Influencers, our weekly rundown on the influencer and creator economy. Sign up for the newsletter here. Influencers really only need a few thousand followers to start cashing in on their ...
advertising11 Nov 2020, 05:56

Contemplating a post-Trump Fox News
Contemplating a post-Trump Fox News
Hi and welcome to Insider Advertising, weekly edition, where I get into the big stories in media and advertising. First up: Business Insider has a new newsletter coming later this month, 10 Things in Politics You Need to Know Today. You can learn more about it and s...
advertising10 Nov 2020, 21:01

Inside the business of Hype House and Sway LA's fitness trainer who's become a TikTok star himself
Inside the business of Hype House and Sway LA's fitness trainer who's become a TikTok star himself
Fitness influencer Alex Hager, 24, trains some of TikTok's biggest stars, including residents of the Hype House and Sway LA. Hager has built an audience of around 250,000 TikTok fans by regularly posting videos with some of the app's top c...
advertising09 Nov 2020, 06:51

Biden's administration could have big advertising implications
Biden's administration could have big advertising implications
Hi! Welcome to the Insider Advertising daily for November 9. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at LJohnson@businessinsider.com. Today's n...
advertising06 Nov 2020, 05:32

Trump's executive order could rip up ad agencies' federal contracts
Trump's executive order could rip up ad agencies' federal contracts
Hi! Welcome to the Insider Advertising daily for November 6. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at LJohnson@businessinsider.com. First: We...
advertising05 Nov 2020, 04:33

The public relations industry is going through big changes — here's the latest on pay, hiring, and hot growth areas
The public relations industry is going through big changes — here's the latest on pay, hiring, and hot growth areas
The public relations industry is going through some big changes. PR firms are investing more in data and analytics to defend the value of their services to clients and fend off the threat of consultancies and other potential rivals. They'r...
advertising05 Nov 2020, 04:32

What California's Proposition 24 means for Facebook and Google
What California's Proposition 24 means for Facebook and Google
Hi! Welcome to the Insider Advertising daily for November 5. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at LJohnson@businessinsider.com. First: We...
advertising04 Nov 2020, 21:42

Seeking nominations for the hottest adtech companies of 2020
Seeking nominations for the hottest adtech companies of 2020
Business Insider is compiling its annual adtech list and is seeking nominations by November 27. We're looking to spotlight public and private adtech companies that are driving change and their employees who have been instrumental to that change, from the CEO level o...