TOP STORY
What YouTube pays for 1 million views, the business of Pinterest influencers, and TikTok's invite-only tool for marketers
Court records reveal a 24-year-old influencer accused of scamming his fans legally changed his name to pose as a 16-year-old actor: Connor Perrett, from Insider, reported on a social-media star who vanished following accusations that he had scammed his fans. The star returned last year under a new personality, and Insider obtained court records which show the influencer changed his name to his new alias.
Chase Hudson and TikTok Collective the Hype House Sign With WME (Exclusive): Natalie Jarvey, from The Hollywood Reporter, wrote that TikTok star Chase Hudson signed with top talent agency WME. WME will work with Hudson on areas in digital, fashion, modeling, music, touring, and more, Jarvey wrote.
- TikTok Stars Charli and Dixie D'Amelio Sign With UTA (Exclusive): UTA strikes back! Jarvey also reported that TikTok stars Charli and Dixie D'Amelio (along with their parents) recently signed with top Hollywood agency (and WME rival) UTA. The agency will work with the family on digital content, live touring, podcasts, books, TV, and licensing and endorsements, Jarvey wrote. Clearly, the TikTok talent wars are in full swing.
REUTERS/Elijah Nouvelage Marc Benioff. Hi! Welcome to the Advertising and Media Insider newsletter. I'm Lauren Johnson, a senior advertising reporter filling i...
TGI Fridays CEO Ray Blanchette told Business Insider that the restaurant industry should push for immigration reform - especially as companies deal with record...
Build-A-Bear is going to start selling Baby Yoda stuffed animals as demand for the adorable character from the "Star Wars" show "The Mandalorian" booms. "I'm e...
At Business Insider Intelligence, our mission is to bring you the most important insights, data and analysis from the digital world. So when we come across out...
Gen Z and baby boomers are at odds when it comes to trusting brands. Data-intelligence company Morning Consult conducted thousands of interviews to get a sense...
Brian Barczyk is a 50-year-old YouTube star who is known for his vlog-style content about his life and the snakes, geckos, and other reptiles he owns and breed...
Photo by Bryan Bedder/Getty Images for Hearst Hearst Magazines president Troy Young Hearst Magazines editorial employees at big-name titles including Cosmopoli...
Getty Images Microsoft CEO Satya Nadella and Publicis Groupe CEO Arthur Sadoun introduce the beta version of Marcel in Paris in May 2018. AI platform Marcel wa...
Evan Agostini/AP Elon Musk and Grimes. Elon Musk posted a cryptic message in reply to photos of his girlfriend Grimes with an apparent baby bump saying "x is y...
Facebook CEO Mark Zuckerberg is ditching his tradition of setting himself annual challenges. The 34-year-old billionaire exec said that he's now handling more ...
Taco Bell will begin offering a $100,000 salary for restaurants' general managers at certain company-owned locations starting later this year. The fast-food ch...
Two black McDonald's executives filed a lawsuit claiming they faced discrimination at the fast-food giant, as well as retaliation for speaking out the unequal ...
Two black McDonald's executives claim in a lawsuit filed on Tuesday that they faced discrimination, a hostile work environment, and "irrational, vile, and crue...
Facebook executive Andrew Bosworth has warned employees against trying to use the social network to prevent Trump's re-election. In an internal memo leaked to ...
Hooters is adding plant-based wings to the menu, a vegetarian option made in partnership with meat alternative maker Quorn. The chicken chain hopes that the pl...
Yum Brands, the parent company of KFC, Taco Bell, and Pizza Hut, announced Monday it is acquiring Habit Burger Grill's parent company. Habit Burger Grill is a ...
Beyond Meat is building the capabilities to create unique plant-based "meat" products for every fast-food chain possible, from fried chicken to meatballs. "I c...
WW, formerly known as Weight Watchers, became the subject of internet controversy after an unfortunately timed promoted post coincided with the news of a US ai...
Direct-to-consumer companies matured in 2019, moving from short-term goals like consumer acquisition to long-term objectives like profitability. In the process...
Sienna Santer is a second-year Harvard student and a YouTube influencer with more than 300,000 subscribers. Her channel took off after she uploaded a video of ...
Raising Cane's CEO Todd Graves had a disastrous Reddit AMA on Wednesday, after he failed to live up to the "ask me anything" prompt. Reddit users turned on Gra...
The last decade was a wild time in fast food. From Burger King's Mac 'N Cheetos to KFC's Double Down, here are the most bizarre menu items that launched over t...
YouTube The past decade was marked by many memorable ads, as marketers like P&G and Nike embraced political and social issues and others like Burger King and K...
A Grubhub deliveryman was arrested on Saturday, with police saying he attacked two employees at a Florida Burger King. According to a police report, the driver...
Website design trends have changed dramatically over the past 10 years, especially when it comes to homepages. When more people were browsing the internet on d...
Taco Bell's Doritos Locos Taco is the fast-food menu item that defined the decade. The Doritos Locos Tacos fueled Taco Bell's turnaround, changed how fast-food...
REUTERS/Elijah Nouvelage Marc Benioff. Hi! Welcome to the Advertising and Media Insider newsletter. I'm Lauren Johnson, a senior advertising reporter filling in for Lucia this week. If you're new to ...
At Business Insider Intelligence, our mission is to bring you the most important insights, data and analysis from the digital world. So when we come across outstanding research from our partners that...
Photo by Bryan Bedder/Getty Images for Hearst Hearst Magazines president Troy Young Hearst Magazines editorial employees at big-name titles including Cosmopolitan and Esquire recently joined a throng...
Facebook CEO Mark Zuckerberg is ditching his tradition of setting himself annual challenges. The 34-year-old billionaire exec said that he's now handling more "social responsibility" and is raising a...
Two black McDonald's executives claim in a lawsuit filed on Tuesday that they faced discrimination, a hostile work environment, and "irrational, vile, and cruel" retaliation at the fast-food giant. V...
Yum Brands, the parent company of KFC, Taco Bell, and Pizza Hut, announced Monday it is acquiring Habit Burger Grill's parent company. Habit Burger Grill is a fast-casual burger chain with a massive ...
Direct-to-consumer companies matured in 2019, moving from short-term goals like consumer acquisition to long-term objectives like profitability. In the process, many of them started using traditional...
The last decade was a wild time in fast food. From Burger King's Mac 'N Cheetos to KFC's Double Down, here are the most bizarre menu items that launched over the last 10 years. Sign up for Business I...
YouTube The past decade was marked by many memorable ads, as marketers like P&G and Nike embraced political and social issues and others like Burger King and KFC tried to use humor to sell products. ...
TGI Fridays CEO Ray Blanchette told Business Insider that the restaurant industry should push for immigration reform - especially as companies deal with record-low unemployment rates. "150 years ago, an immigrant would come here and work i...
Build-A-Bear is going to start selling Baby Yoda stuffed animals as demand for the adorable character from the "Star Wars" show "The Mandalorian" booms. "I'm excited to share we will be one of the first companies to provide the digital and...
Gen Z and baby boomers are at odds when it comes to trusting brands. Data-intelligence company Morning Consult conducted thousands of interviews to get a sense of the companies consumers trust. Gen Z trusts tech giants like Google, Netflix...
Brian Barczyk is a 50-year-old YouTube star who is known for his vlog-style content about his life and the snakes, geckos, and other reptiles he owns and breeds. He has built a lucrative career online as a reptile influencer who posts dail...
Getty Images Microsoft CEO Satya Nadella and Publicis Groupe CEO Arthur Sadoun introduce the beta version of Marcel in Paris in May 2018. AI platform Marcel was intended to help Publicis stand out in an industry where the largest holding c...
Evan Agostini/AP Elon Musk and Grimes. Elon Musk posted a cryptic message in reply to photos of his girlfriend Grimes with an apparent baby bump saying "x is y" on Friday. It is not clear what the message means, or whether it could be a ...
Taco Bell will begin offering a $100,000 salary for restaurants' general managers at certain company-owned locations starting later this year. The fast-food chain also announced on Thursday that it is now offering paid sick time for all wo...
Two black McDonald's executives filed a lawsuit claiming they faced discrimination at the fast-food giant, as well as retaliation for speaking out the unequal treatment of black franchisees. "The disproportionate loss of nearly one-third o...
Facebook executive Andrew Bosworth has warned employees against trying to use the social network to prevent Trump's re-election. In an internal memo leaked to The New York Times, Bosworth said he "desperately" didn't want Trump to win in 2...
Hooters is adding plant-based wings to the menu, a vegetarian option made in partnership with meat alternative maker Quorn. The chicken chain hopes that the plant-based wings appeal to its aging core customer base, as well as millennials a...
Beyond Meat is building the capabilities to create unique plant-based "meat" products for every fast-food chain possible, from fried chicken to meatballs. "I can't remember when we've ever said no" to a chain's idea for a new menu item, Be...
WW, formerly known as Weight Watchers, became the subject of internet controversy after an unfortunately timed promoted post coincided with the news of a US airstrike that killed top Iranian general Qassem Soleimani. Several Twitter users ...
Sienna Santer is a second-year Harvard student and a YouTube influencer with more than 300,000 subscribers. Her channel took off after she uploaded a video of herself moving into her dorm room. The video now has 4.8 million views. A year l...
Raising Cane's CEO Todd Graves had a disastrous Reddit AMA on Wednesday, after he failed to live up to the "ask me anything" prompt. Reddit users turned on Graves after he declined to comment on what he called "touchy issues," such as LGBT...
A Grubhub deliveryman was arrested on Saturday, with police saying he attacked two employees at a Florida Burger King. According to a police report, the driver became "agitated" when he was informed his order was not ready for pick-up, and...
Website design trends have changed dramatically over the past 10 years, especially when it comes to homepages. When more people were browsing the internet on desktops than mobile phones, designers often tried to cram as much information on...
Taco Bell's Doritos Locos Taco is the fast-food menu item that defined the decade. The Doritos Locos Tacos fueled Taco Bell's turnaround, changed how fast-food chains understand social media, and are still a customer favorite today. Sign u...
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