The "creator economy" is catching the attention – and wallets — of notable VCs. Creator-focused startups are raising millions of dollars. The phrase "creator economy" skyrocketed as a buzzword in 2021 as creators, VCs, and entrepreneurs ru...

Retailers are gunning for advertising dollars. Retail ad is predicted to grow 31% to $41 billion this year, and Amazon, Walmart, Instacart, and others are building ad businesses to get a piece of it. They're betting on the growth of e-comm...

Tech companies have a huge impact on society and rely on sharp PR pros to shape their image. Insider is looking to identify up and coming PR pros for consumer tech companies, and we want to hear from you. Insider is seeking to identify the rising stars in tech PR, a...

A typical digital-ad campaign for a single brand can produce hundreds of tons of carbon dioxide. Brands like Heineken, Nestlé, and Toyota are figuring out how to reduce those emissions. Many of the world's largest brands want you to feel g...

Career prospects for livestreaming creators extend far beyond the gaming space. Sleepfluencers, lawyers, rappers, and more make healthy livings on the strength of viewer tips. Other means of monetization include sponsored streams and commi...

TikTok has become a go-to platform for discovering new music. Record labels, music marketers, artists, and other creators are all flooding the app with songs. TikTok is an essential promotional tool for music artists and record labels. Songs can rise up organically ...

Antonia Wade, chief marketing officer at PwC spoke about the ways marketers and business leaders will adapt their spending in an economic downturn. Before the pandemic, she said, marketers might have had a five-year plan. Now it's down to ...

The metaverse is getting a big boost from Facebook, Microsoft, and other tech giants. Marketers are scrambling to play in these virtual spaces, with NFTs, gaming integrations, and more. The "metaverse" recently got a big boost from Facebook parent Meta, which is pou...

A couple thousand followers on Instagram qualifies some users as "influencers." But at what point — and with how many followers — can an influencer start making money? With a few thousand followers on Instagram these days, it's easy to ask yourself: When can I start...

Insider is seeking nominations for its fourth annual list of CMOs to Watch. This list recognizes first-time and newly named top marketers at consumer brands. Fresh off revealing its Most Innovative CMOs list, Insider is seeking nominations for its fourth annual list...

A couple thousand followers on Instagram qualifies some users as "influencers." But at what point — and with how many followers — can an influencer start making money? With a few thousand followers on Instagram these days, it's easy to ask yourself: When can I start...

Ad agencies are trying to fill loads of roles amid a talent shortage. Insider analyzed the latest government data to see what agencies paid employees. Salaries include up to $275,000 for creative director at Omnicom to $168,000 for project directors at WPP. Ad agenc...

Insider is compiling our third annual list of the top managers and agents for TikTok creators. We want to hear from you on who is helping TikTok talent build meaningful careers in entertainment. As TikTok's user base has exploded, talent m...

Investors are pouring money into marketing and media startups. These startups are using technology to disrupt advertising and marketing. Check out these 27 decks to see how these startups sold their visions to VCs and other investors. Inve...

Social-media influencers use media kits to pitch themselves to brands. These documents often provide metrics, and some kits also include pay rates. Many social-media creators rely on brand deals as their main source of income. Influencers can offer advertisers a ran...

Brand deals are a top income source for many influencers. These collaborations often start with a pitch, through email or other methods. One of the earliest questions aspiring influencers will ask themselves is: How do I start working with brands? An influencer's in...

Finance influencers say that fake accounts impersonating them are rampant on Instagram. Scammers are copying real profiles to trick followers into thinking they are actually influencers. Fake accounts impersonating influencers abound on In...