The trademark covers the glass storefront, furniture arrangement, shelving, the Genius Bar, and more.
But what's so great about the
Well, it has been widely touted as a major step forward for brick-and-mortar retail. But it's not just the design that has made it so successful – it's the entire customer experience.
Carmine Gallo, communications coach and author of "The Apple Experience: Secrets to Building Insanely Great Customer Loyalty," has put together a presentation detailing the secrets of the Apple Store.
He gave us permission to run it here.