StrategySears' new logo, unveiled last month, was criticized for its apparent similarities to the logo of Airbnb. Sears
- Sears was recently accused of copying Airbnb's logo when the retailer rebranded last month.
- It's not the first time a major company has been accused of lifting another company's logo.
- Companies from Starbucks to Disney have been involved in lawsuits over allegedly stolen logos.
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Logo design is tricky - just ask Sears.
Last month, the retailer unveiled a new logo and slogan as part of a rebranding campaign. But many observers criticized the changes, pointing out how similar the new Sears logo is to that of Airbnb.
Sears is far from the first company to be criticized of copying another company's logo. In fact, famous companies from Starbucks to Disney have been involved in lawsuits to protect their logos, while broadcasting giant NBC changed its logo in the 1970s after allegedly lifting it from another station.
Here are just a few times when companies found themselves in a case of "Who wore it better?"