EXCLUSIVE: Inside Paytm, the first 24 hours after demonetization
On the fateful night of November 8, when PM
So, even as Modi demonetized 86% of India's currency, Paytm founder
ALSO READ: Paytm just disrupted the way entrepreneurs do business
'I was sitting in between Harsh
It was around 830 PM when the news created a buzz around the attending India inc. leaders. Even as, at the ceremony a podium discussion on the benefits of corporate governance was being moderated for former
Even as business leaders gathered at the ceremony, began discussing the wider implications of such a stand,
1) To figure out a place to take his family out for dinner
Advertisement2) Get in touch with his team in Delhi
As he jostled out the media's way, gathered at the ceremony, safely venturing into the iconic Leopold cafe in Mumbai, to have a family dinner, it is there that he made his first call to his marketing chief,
It was already 11 15 PM and most newspapers had refused to carry the full page ad that Paytm had designed for the occasion. Fortunately for them, despite the late hour, the Telegraph and the
Sharma's problems were not to end here. Even as the country went through the most crucial economic change since liberalization in 1991, Sharma had to catch a flight to
AdvertisementBack at the Paytm’s headquarters in Noida, Sudhanshu Gupta, VP- Business, Paytm relayed the atmosphere at the office. 'We got into a meeting at 9 AM which went on till 4 30 PM. Sure, after the launch Paytm’s payments bank, work at our end will increase but we are willing to put in the hours for the results.'
Paytm’s payments bank was expected to launch by
When asked about his opinion on Airtel’s payments bank, Sharma said,’ We never talk about our competitors because what we are doing is never related to what they’re up to.’
That differentiation reflected today when Paytm launched POS on its platform for offline merchants, something that hasn’t been done in the country before.
Watch our conversation with the Money Maverick on our Facebook page.
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