Mobile video advertising is growing three times as fast as spending on desktop video

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DigitalVideoAdvertisingRevenueGrowth(US)

BI Intelligence

Video is quickly becoming the dominant medium of the smartphone era.

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YouTube, Facebook, Instagram, Twitch, BuzzFeed, and Snapchat videos are increasingly keeping audiences glued to their small screens, opening up new greenfield opportunities in advertising.

In this all-new in-depth research from BI Intelligence, we find that US digital-video advertising revenue from PC- and mobile-based video ads will top nearly $5 billion this year, and grow at a five-year compound annual growth rate (CAGR) of 21.9%. Total revenue will reach $13.3 billion by year-end 2020, according to BI Intelligence estimates based on historical data from the Interactive Advertising Bureau (IAB).

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Here are some of the key takeaways:

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