It takes two to tango and three to jive, so who’s the third wheel in Patanjali’s success?
AdvertisementDid you know that yoga guru Baba Ramdev, who owns the fastest-growing Indian FMCG company
Turns out, Ramdev has a younger brother Ram Bharat, who although keeps a low profile, but is the one who leads Patanjali Ayurved as the informal CEO.
Ramdev, being a kind of celebrity that he is, serves as the face of the company, and Acharya Balkrishna, the firm’s MD, manages the bigger departments of product development and innovation. However, it is Bharat, aged 38, who handles the day-to-day operations, and departments including finance, HR, production and supply chain, while reporting to Balkrishna and Ramdev.
Also read: Weirdest comment of the day - Ramdev Baba says Patanjali will shut the gate in Colgate, make Nestle's bird disappear
"Bharat handles the daily operations and manages most of the running around, and is actually the backend of the company while Baba and Acharya strategise on the company's growth vision," Edelweiss Securities associate director Abneesh Roy told ET. Roy had visited the headquarters of Patanjali nearly four months ago.
However, Bharat believes in coming across as a modest man, not willing to be called the boss. "It's a team work and I am a mere sevak," he was quoted saying. This modesty goes on to the level of him saying no to being photographed, willing to stay as far away from the limelight as possible.
Everything about Ram Bharat, however, hasn’t been away from the public eyes. He has earlier made news when in May last year he was sent to judicial custody for instigating a clash between Haridwar truck union members and guards of Ramdev's Patanjali Food and Herbal Park. The clash had resulted in one person being killed and four others being injured.
However, this didn’t divert his focus from his professional commitment as Patanjali, which has emerged as the fastest growing FMCG maker in the country, having achieved the coveted Rs 5000-crore target recently.
Popular on BI
- 'We will liberate ourselves from a colonial mindset': Jaishankar declares
- Free trade talks in final phase with Diwali deadline in sight, says London Lord Mayor
- India to work with G20 members over debt, food and energy security issues: Jaishankar
- Apple to launch new MacBook Pro models next month
- Amazon witnessed record Prime sign-ups during the Great Indian Festival Sale 2022, 68 percent from small towns
- Amazon Festival Sale
- Rice and Pulses
- IIT Guwahati
- Apple Tablets in Amazon Sale
- Biggest Billionaires
- Sundar Pichai
- Home Loan
- Vinod Shantilal Adani
- Amazon Festival Sale
- Accenture earnings forecast
- India's Richest People
- Best 5G Smartphone
- Rana Kapoor
- Upcoming Smartphone in 2022
- Top 10 Colleges in India
- Top 10 Airlines in World