Air India’s new global brand identity rollout to begin from Delhi and Mumbai airports

• Tata-owned Airline Air India has started rolling out its new look and identity from Mumbai and New Delhi.
• The new global brand identity with the new Vista logo was announced in August 2023.
• The brand will begin the rebranding at all touch points across two of the busiest airports in the country.

Tata-owned airline Air India has started the rollout of its recently unveiled global brand identity across guest touchpoints. The switch to the new brand identity will begin across its digital and online channels. In terms of rebranding at airports, the company will start with Delhi and Mumbai airports, with other airports to follow.

The new brand identity was unveiled in August 2023, nearly two years after the company acquired the airline for ₹18,000 crore. The new brand identity will soon be visible at touchpoints such as check-in counters, boarding gates, lounges and the boarding cards.

The network-wide switch to our new global brand identity is a landmark moment for Air India. It's not just about bringing our new logo and colours to customer touchpoints; it's a promise to our guests of a transforming travel experience that is modern, seamless, and infused with the warmth and hospitality that defines a new India and a new Air India,” said Campbell Wilson, chief executive officer and managing director, Air India.
New brand identity for Air India
Air India’s new brand identity is based around “Vista”, the company’s new brand logo, which the company says signifies ‘limitless possibilities and progressiveness’.

The Vista logo features the company’s new brand colours, including Air India red, aubergine, rose gold, and accents of gold. The logo uses the Air India Sans font.

Guests will be able to book from the redesigned Air India website and mobile app, which the company claims offers a more seamless and intuitive experience. The company has claimed that the new website offers refreshed design and faster performance.
New livery on aircrafts
Air India has announced that the new livery will be featured on the company’s new A350 fleet and other incoming aircrafts. The cabin products and in-flight rollout will occur over the next few months.

“This is a transformation of great scale, and therefore, it may take us a while to achieve consistency in our product, service, and the overall ‘new Air India experience,” Wilson added.

Air India recently revealed new uniforms for its cabin and cockpit crew, designed by popular designer Manish Malhotra. The uniforms will be introduced in a phased manner over the next few months, starting with Air India’s first Airbus A350.

The company has said that it will soon unveil Manish Malhotra-designed uniforms for its ground staff and security personnel.

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